Good Business Expected at Promising, Quixotic Mart
Total Page：16
File Type：pdf, Size：1020Kb
MIPCOM 2019 DAY 1 ™ October 14, 2019 My 2 Cents: The cost Good Business Expected at WarnerMedia’s of acts of violence in Promising, Quixotic Mart Greenblatt is superhero movies Page 3 hanges at MIPCOM are expect- The Personality ed, but only at the MIPCOM INSIDE: Q&A with C2020 edition, after the U.S. his year’s MIPCOM Perso- studios’ digital strategies are refi ned. nality of the Year is Robert A+E Networks Italia’s MIPCOM 2019, on the other hand, is, TGreenblatt, chairman of War- Patricio Teubal as one U.S. studio executive reported nerMedia Entertainment and Direct- to VideoAge, “business as usual.” to-Consumer. Page 6 However, if the Cannes-based fall The distinguished WarnerMedia TV market reinvents itself by betting executive will be recognized with INSIDE: New and on the indies, any potential setbacks the honor at a gala dinner held at the ferating like rabbits worldwide. could be short-lived. Indeed, MIP- Carlton Hotel tomorrow, Tuesday, returning Turkish TV COM 2021, or even MIP-TV, could be- Meanwhile, a random VideoAge October 15. Earlier in the day, Green- come the main market for syndicated survey among various exhibitors from content on offer blatt will participate in a keynote product sought by U.S. TV networks the U.S., the U.K., Germany, Canada, interview, where he’s scheduled to Pages 8, 14 and local U.S. TV stations. This will be the Philippines, and France shows offer his perspective on the market’s in addition to worldwide TV outlets that a promising if quixotic market is theme, “The Streaming Offensive.” that will be deprived of much of the expected this year. In March of this year, the 59-year- U.S. studios’ content. Reed MIDEM’s “I anticipate this will be a very VideoAge different MIPCOM from any we have old Greenblatt started his new, chal- challenge is not only to provide value seen before given all of the seismic lenging role at WarnerMedia, when Daily on to indies, but also to be more effective changes in the media landscape in the he oversaw the launch of HBO Max, and effi cient than the various small, the go localized TV markets that are proli- (Continued on Page 4) (Continued on Page 4) Kagan, Bodle Remembered Fondly in Cannes hope these obituaries end soon,” said one internatio- “I nal TV executive. Indeed, a good part of 2019 saw the deaths of five prominent media executives from the U.S., France, and the U.K. January saw the passing of Da- vid Short at age 65. Short was a U.K. media reporter and business publi- sher, a MIPCOM regular, and a for- mer VideoAge contributor. In March, the industry suddenly lost Russ Kagan, at age 66. Two months later, in May, Ber- nard Chevry, the founder of MIP-TV and MIPCOM, passed away. He was 96 years old. Then, in July, 58-year old Justin Bodle of Power Television succumbed to a brain hemorrhage. And just last month, in Septem- ber, Larry Gershman, founder of WIN and former president of MGM/ UA, died at the age of 83. Here at MIPCOM, Kagan’s con- tribution to the industry was ce- lebrated during a memorial held 1 yesterday at the Carlton Hotel. Ka- (Continued on Page 4) FEDERATION_FMIP3_VIDEOAGE.indd 1 01/10/2019 09:33 My 2¢ It was surprising to learn that there is a way to calculate the cost of acts of violence in superhero movies. Even more surprising was fi nding out that the number of violent acts committed by superheroes is much higher than those committed by villains in the same movies. uperheroes are all the rage these days in movies fi ghting (599 times), bullying/intimidation/torture and on television — not only because they’re (237 times), destruction of property (191 times), and Scool to watch, but because they generate super murder (93 times). revenues and prevent production executives from This research was meant to be used by American having to think too hard. pediatricians, and was presented at the American VIDEOAGE But who could have thought that the do-gooder Academy of Pediatrics National Conference, in superheroes are actually more mean-spirited and Orlando, Florida, on November 3, 2018. DAILY violent than the villains? Now, ScienceDaily did not say how the researchers AT MIPCOM Yet that is what researchers from Hershey, managed to turn 41 acts of violence (23 by the “good” Pennsylvania’s Penn State University College of persons and 18 by the villains) per fi lm, or 410 for the STAND P-1.H24 Medicine found after reviewing 10 superheroes movies 10 movies they dissected, into a total of 3,915 acts of MAIN OFFICE: released in 2015 and 2016. They reported their fi ndings violence (2,191 by the “good” people and 1,724 by the 216 EAST 75TH STREET in the November 2, 2018 edition of ScienceDaily. villains), nonetheless, studio executives could easily NEW YORK, NY 10021 TEL: (212) 288-3933 The researchers listed 23 violent acts per movie- use this info as a tool to determine the production FAX: (646) 864-0112 hour associated with the su- costs of superheroes movies, perheroes, versus “just” 18 as well as their revenues. WWW.VIDEOAGE.ORG WWW.VIDEOAGELATINO.COM perpetrated by the bad guys, Considering that, on av- whom nowadays have to be erage, a superhero movie EDITOR-IN-CHIEF called “bad persons.” costs around $190 million, DOM SERAFINI Also, male superheroes of which 30 percent goes for EDITORIAL TEAM are meaner than their female above-the-line expenditures, ISME BENNIE (CANADA) counterparts since, on aver- the cost of each act of vio- ENZO CHIARULLO CARLOS GUROVICH age, they performed 34 violent lence can be estimated at $3.2 LEAH HOCHBAUM ROSNER actions per movie-hour, com- million. SUSAN HORNIK pared to just seven by female On the revenue side, GLENN HOULIHAN CAROLINE INTERTAGLIA superheroes. worldwide box-offi ce gene- OMAR MENDES The researchers were able to “Of course there’s no slow-motion instant rates around $800 million on LUIS A. POLANCO replay in action movies. If there were, you’d see GILLES POURTIER even list the forms of violence nobody hits anybody.” average. Assuming a 50-50 perpetrated by the heroes and ticket-sale attraction for the those made by the villains in stars of the movie and appeal PUBLISHER MONICA GORGHETTO the 10 movies dissected. for the “action” associated BUSINESS OFFICE The most common form of violence used by the with the movie, it can be estimated that each act of LEN FINKEL, RACHEL GARNEY heroes was hand-to-hand combat (1,021 instances), violence generates $9.7 million. LEGAL OFFICE followed by the use of a lethal weapon (659 acts), The tricky part of this exercise is determining which ROBERT ACKERMANN, the destruction of property (199 times), murder (168 act of violence generates more revenue, but judging STEVE SCHIFFMAN times), and bullying/intimidation/torture (144 times). from the success of superhero movies, it is a good WEB MANAGER On the parts of the villains, the most common guess that “good” hero violence is more profi table BRUNO MARRACINO violent act was the use of a lethal weapon (604 times), than villain violence. DESIGN/LAYOUT CLAUDIO MATTIONI Dom Serafi ni CARMINE RASPAOLO ILLUSTRATIONS BOB SHOCHET 2 in the world. countries and other States in the United protected LLC Networks, Television A&E of the trademarks are Claimed marks A+E Networks. ©2019 VISIT US: STAND P3.C-1 sales.aenetworks.com October 14, 2019 My 2¢ It was surprising to learn that there is a way to calculate the cost of acts of violence in superhero movies. Even more surprising was fi nding out that the number of violent acts committed by superheroes is much higher than those committed by villains in the same movies. uperheroes are all the rage these days in movies fi ghting (599 times), bullying/intimidation/torture and on television — not only because they’re (237 times), destruction of property (191 times), and Scool to watch, but because they generate super murder (93 times). revenues and prevent production executives from This research was meant to be used by American having to think too hard. pediatricians, and was presented at the American VIDEOAGE But who could have thought that the do-gooder Academy of Pediatrics National Conference, in superheroes are actually more mean-spirited and Orlando, Florida, on November 3, 2018. DAILY violent than the villains? Now, ScienceDaily did not say how the researchers AT MIPCOM Yet that is what researchers from Hershey, managed to turn 41 acts of violence (23 by the “good” Pennsylvania’s Penn State University College of persons and 18 by the villains) per fi lm, or 410 for the STAND P-1.H24 Medicine found after reviewing 10 superheroes movies 10 movies they dissected, into a total of 3,915 acts of MAIN OFFICE: released in 2015 and 2016. They reported their fi ndings violence (2,191 by the “good” people and 1,724 by the 216 EAST 75TH STREET in the November 2, 2018 edition of ScienceDaily. villains), nonetheless, studio executives could easily NEW YORK, NY 10021 TEL: (212) 288-3933 The researchers listed 23 violent acts per movie- use this info as a tool to determine the production FAX: (646) 864-0112 hour associated with the su- costs of superheroes movies, perheroes, versus “just” 18 as well as their revenues. WWW.VIDEOAGE.ORG WWW.VIDEOAGELATINO.COM perpetrated by the bad guys, Considering that, on av- whom nowadays have to be erage, a superhero movie EDITOR-IN-CHIEF called “bad persons.” costs around $190 million, DOM SERAFINI Also, male superheroes of which 30 percent goes for EDITORIAL TEAM are meaner than their female above-the-line expenditures, ISME BENNIE (CANADA) counterparts since, on aver- the cost of each act of vio- ENZO CHIARULLO CARLOS GUROVICH age, they performed 34 violent lence can be estimated at $3.2 LEAH HOCHBAUM ROSNER actions per movie-hour, com- million.