368442: The Business of Entertainment MGMT-X 403.31 Summer 2019 Section 1 4 Credits 06/27/2019 to 09/05/2019 Modified 09/15/2019  Meeting Times

The class meets Thursdays from 7:00 PM - 10:00 PM beginning Thursday, June 27, 2019 and with the last class on Thursday, September 5, 2019.

Location: UCLA, Dodd Hall, Room 161

I will open the modules for each week on Monday morning so you have time to review the topic of the week and look over the articles I recommend to read that cover the topic as well.  Description

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel, and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy, and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.  Objectives

After 40 years of working in the entertainment industry, I am excited to share what I’ve learned.

In this course you will explore all the key steps involved with developing and producing movies, TV series and web content. You will identify how to take an idea and be able to pitch it effectively to industry colleagues, as well as investors, studio execs, network and streaming executives.

Once you get a greenlight, you will take a dive into the critical parts of pre-production, filming, and post production. But it doesn’t end there.

You need to recognize how to market your project and identify how public relations and social media campaigns can help your project stand out.

You will see how to avoid rookie mistakes along with getting inside stories of how this industry really works.

Top level producers and industry executives will be guest speakers during the course and will answer questions as well. Although I have confirmed many high level professionals to speak to the class, some speakers may change due to schedule conflicts.  Outcomes

1 of 10 Students will be able to identify the elements that make for successful entertainment projects.

Students will understand how to develop an idea to present to potential buyers.

Students will identify different ways to get projects promoted and funded.

Students will understand the roles played by producers, directors, writers, actors, representatives and industry executives

Students will be able to engage and interact confidently with industry professionals using knowledge gained in the course  Materials

Recommended Reading The Artist's Way by Julia Cameron

The Hollywood Rules by Anonymous

Adventures in the Screen Trade by William Goldman

Screenplay: The Foundations of Screenwriting by Syd Field

These are available at Amazon

**

Entertainment Finance by Jeanette Milio

(Jeanette is a UCLA Extension Instructor and my better half)  Evaluation

Criteria and Grades During the course there will be two quizzes, 1 mid-term and one final.

Each quiz will be worth 10 points and both quizzes make up 20% of your grade. The Midterm will be worth 30% of your final Grade The Final will be worth 50% of your final grade

Extra Credit:

There will be opportunities to earn up to 10 points in extra credit. Stay tuned

IMPORTANT: This is primarily a lecture series, so it is vitally important that you attend the lectures. It is also important that you read all of the modules, as well as the many articles and websites I recommend. Breakdown A+ 100-97

A 96-94

A- 93-90

B+ 89-97

B 86-84

B- 83-80

C+ 79-77

2 of 10 C 76-74

C- 73-70

F 69 or below  Course Policies

In my course, there are no stupid questions -- except perhaps the ones you don't ask.

I am not a lawyer or accountant. Documents, templates and agreements I share during this course are for informational and educational use only. Do not use any of these for an actual production.

I want to have active class discussions and debates as we move through each topic.

I am prepared to be very honest about the realities of the entertainment business -- with plenty of real world examples of how this industry works and how it doesn't. To that end, I ask that no in class recording take place without my express permission.

I expect students to operate with honesty and openness.

Work that is turned in late may be subject to being determined as incomplete.

During the course, there will be two quizzes, one mid-term and a final.

IMPORTANT: Even though I cover almost of the material in class, it is vital that you read all of the modules. This is also very important for all the quizzes, mid-term and final test.

 Institutional Policies

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Email: [email protected] Website: http://support.uclaextension.edu (http://support.uclaextension.edu/) Campus Safety Escorts For students taking classes held on the UCLA campus and in and around Westwood Village, the UCLA Police Department provides a free walking escort service every day of the year from dusk until 1 a.m. Community Service Officers (CSOs) are available to walk students, faculty, staff members and visitors to and from anywhere on campus, in Westwood Village, and in the village apartments. CSOs are uniformed students who have received special training and are employed by the UCLA Police Department. To obtain an escort, please call (310) 794-9255 and allow 15 to 20 minutes for your escort to arrive. For complete information, see: https://www.ucpd.ucla.edu/services/community-service-officers-csos/evening-escorts (https://www.ucpd.ucla.edu/services/community-service-officers-csos/evening-escorts)  Schedule

When Module Title Notes

Week 1 - Introduction - An overview of movies, TV, streaming and web entertainment from the business perspective. The entertainment industry is June 27th The Business going through a major upheaval and "disruption" is the word of the times. The wall around the entertainment industry is of Hollywood difficult to climb over, but there are also new opportunities that can help you scale that wall.

Week 2 - The Business An overview of major studio films vs. independent films, plus film financing and movie production. July 11th of Movies Guest Speaker: Jeanette Milio

Producer/Executive & Media Financier for more than twenty years, working with major studios and networks across three continents. 45 motion picture and television projects with Academy Award winners in front and back of the camera. Total production value exceeding $250 million. Credits include: Timeshare, starring Timothy Dalton, Nastassja Kinski, Dark Tide, starring Halle Berry, Number 13, starring Jason Statham, Mickey Rourke, 50 Cent, The Experiment. Brand Manager of Dog Whisperer. Established & managed media investment funds for Far East National Bank and Magnet Media Executive Member of Producers Guild of America, Cannes Film Festival Producers Network, and Women in Film. Co-Founder Film Finance Forum Zurich. UCLA faculty member teaching Entertainment Financing at UCLA Group, amongst others.

Week 3 - The Business A candid look at the television business, including the major networks, cable networks, streaming platforms like Netflix and July 18th of TV, Amazon, international television, and the state of content on the web. Streaming, and the Web Guest Speaker: Gary Benz, President and CEO of GRB Studios

Gary R. Benz was one of the first American producers to envision the worldwide appeal of unscripted programs. In 1986, he established GRB Entertainment as a world-class television producer and international distributor, which today reaches more than 190 territories around the globe. Gary has created and produced more than 3,000 hours of programming, including live events, specials and numerous critically-acclaimed and award-winning hit series. GRB has been at the forefront of unscripted television for decades with groundbreaking series including Untold Stories of the ER (TLC), Next Action Star (NBC), Showdown of the Unbeatables (Nat Geo), Growing Up Gotti (A&E), Princes of Malibu (FOX) and many, many more!

A testament to GRB’s stature in the financial community is the partners that have chosen to invest in the company. Allen & Co., the prestigious New York based investment bank is GRB’s second largest shareholder having been an investor for over 15 years. Gary is currently a member of the Directors Guild of America, the Writers Guild of America, the Academy of Television Arts and the Board Chairman for the Entertainment Industries Council, Inc.

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Week 4 - The business The process of developing an idea, book, or script into a project that can be sold, financed and produced. July 25th of Development Guest Speaker: Michael Berk, Executive Producer, Baywatch

I have been in the film and television business my entire life. I sold my first film to CBS when I was 12. Since then I've created and executive produced many television series including Baywatch, which became the most popular TV show in history, according to the Guinness Book of World Records.

My movies and TV series have won Emmy Awards, Golden Globe Nominations, the Edgar Allan Poe Award, the Christopher Award, the Red Cross Spirit Award, the Ark Trust Award, and the Heal The Bay Environmental Award. I was awarded the Las Vegas Chamber of Commerce Award for Entertainment.

I had the honor of writing "Soul Surfer" starring Dennis Quaid, Helen Hunt, AnnaSophia Robb (as surfer Bethany Hamilton) Lorraine Nicholson, and Carrie Underwood in her first movie. "Soul Surfer" won the Movie Guide Award as the most inspirational movie of the year, and became the highest grossing surf movie in history.

While continuing to develop and produce TV series and movies, including a Baywatch Feature with Paramount, I have moved into the New Media field and launched a Video On Demand Television Network based on the Las Vegas and Gambling Lifestyles. "Players Network" has produced a library of over 2,500 shows and has distribution in over 30,000,000 homes in the US on Comcast, Direct TV, Dish Network, AT&T's U-verse TV, and Verizon's FiOS TV, etc. Players Network is now launching multiple digital channel destinations in numerous lifestyle categories

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Week 5 - The Business Once a project is greenlit, it's critical and tricky path to be able to produce it on time and on budget and in accordance with August 1st of Production all the proper agreements.

Guest Speakers:

GLENN KIRSCHBAUM Emmy Award winning producer/director/writer Glenn Kirschbaum has spent more than thirty years working in television production. A native of Boston, Glenn has overseen hundreds of hours of programming on such networks as History, A & E, Discovery, National Geographic, The , The Food Network, , and HGTV. He has also spent several years in development and is well-connected on the network level. Kirschbaum spent several years writing the NBC hit program, Unsolved Mysteries. In that capacity, he was nominated for another national Emmy Award. Glenn was then hired by Greystone Communications as Vice President of Television Programming. In that role, he oversaw production on dozens of films for The History Channel including Nostradamus: 500 Years Later, Remember the Alamo, Masada, Rescue at Dawn: The Los Banos Raid, Dinosaur Secrets Revealed, and Countdown to Armageddon. He also oversaw several series that aired on A &E and The History Channel, including Treasure, Haunted History, Civil War Combat, Nature Tech, Inviting Disaster and AutoManiac. From 2007 through 2009, Glenn served as a Supervising Producer at Creative Differences. There, he produced the 3-hour series, Raging Nature and 13-part series, Time Warp, for the , as well as the special, Wild on Tape, for National Geographic. From 2009 thru 2011, Glenn served as the VP of Creative Affairs at MPH Entertainment. In that capacity, he was responsible for developing new programming as well as writing episodes of National Geographic’s hit series, The Dog Whisperer. In 2013, Glenn opened Indigo Film’s Los Angeles office. His first series, America Declassified, debuted on the Travel Channel in September of 2013 and ran for ten episodes. The series was honored with a Genesis Award from the Humane Society of the United States. From 2015 through 2018, Glenn served as the Co-Executive Producer of Weather Gone Viral on The Weather Channel. He is currently serving as a Producer on the true crime series, A Lie to Die For which airs on Oxygen.

SETH ISLER Seth Isler has done extensive television documentary work with a wide variety of film and TV celebrities, Washington politicians including George Bush Sr. and Colin Powell, military leaders such as General Norman Schwarzkopf, historians, authors, musicians and other experts of various kinds. Currently Seth is working as an Episode Producer for a new documentary television series for NBC Universal / Wilshire Studios. The series is now airing on the Oxygen Network. His feature documentary, which he both co-produced and co-directed, on renowned New York acting teacher, Wynn Handman and his American Place Theatre was introduced by Robert DeNiro at the 2019 Tribeca Film Festival and acquired by Netflix. In April of 2018, Seth began Co-Producing and Co-directing an international documentary entitled The Oleg Vidov Story, shot in several countries including Russia, Austria, Serbia and Germany. The film was featured at the 2019 Tribeca Film Festival and acquired by Netflix. From 2014 through 2017 Seth served as a Senior Producer and Field Director for the Emmy nominated series “The Home and Family Show” a daily, two-hour lifestyle show for the Hallmark Channel. Seth spent two seasons as a Director and Producer on the Travel Channel’s, America Declassified and World Access series where he worked primarily with series host Mike Baker.

RON FRANK Ron is a Peabody Award winner, Emmy nominated filmmaker with numerous credits on Netflix, PBS, ABC, NBC, CNN, MTV, A&E, TLC, Starz, Encore, National Geographic, Discovery, Weather, and History Channels. Screenings of his films have been held at Kennedy Center, United Nations, N.Y., Television Academy, L.A. SXSW, AFI, MOMA, Film Festivals worldwide. His work has been reviewed by NY Times, LA Times, Washington Post, Variety, Hollywood Reporter, and MSNBC. Ron produced and edited The Lost JFK Tapes for National Geographic Channel, a two hour special on the JFK assassination for which he received an Emmy nomination. He was producer and editor for MLK: The Assassination Tapes for Smithsonian Channel for which he received a Peabody Award. He is director, producer and editor of the feature documentary When Comedy Went to School about the astonishing array of comedians from the Catskill Mountains, with Robert Klein; featuring Jerry Lewis, Jackie Mason, Sid Caesar, & Jerry Stiller. Released in over 60 cities in the US, Canada and Australia.

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Week 6 - The Business Why the cutting room is so important. Also, the ins and out of film/TV distribution and sales. August of Post- 8th Production, Guest Speaker: Mark Rafalowski EVP, Dick Clark Productions Distribution Previous to his appointment as EVP International Distribution at dick clark productions, Mark was partnered with Mark and Sales Victor Productions in developing Paranormal Media, a holding company creating content for all media in the paranormal space. Mark had previously taken a transitional operational role as Chief Operating Officer at Radical Studios. Radical IP is the basis of two feature films to date: “Oblivion” with Tom Cruise, released in April 2013, has already generated over $290 million in worldwide box office; “Hercules: The Thracian Wars” with Dwayne Johnson (The Rock) at MGM with Brett Ratner directing, began principal photography in June.

He was President of Rive Gauche Television (www.rgitv.com) from 2003 through 2009. He expanded Rive Gauche’s business through extended series commitments, acquisitions and co-productions of shows such as The Dog Whisperer, Whacked Out Sports and Scare Tactics, which led to the company quadrupling it’s revenues during his tenure. In addition he started a production division, which, in its first year, sold 5 programs domestically, 2 which are still running Pitbulls and Parolees and True Crime with Aphrodite Jones. Rive Gauche represented a library of over 2,500 hours of television worldwide.

Week 7 - The Business Executives at Studios, Networks and Streaming Services greenlight and oversee projects. They oversee the billions spent August of Executives every years on the movies and TV series we all watch. See the entertainment world from this very important point of view. 15th Guest Speaker: Cameo Wallace

Cameo Wallace was most recently Head of Original Content and Programming for Kin, a digital lifestyle entertainment media company and is currently developing and producing scripted, documentary and digital projects. Prior to joining Kin, Cameo served as Senior Executive Producer at TLC and Discovery, earning six Emmy nominations. Before her time as a network executive, Cameo spent her career as a freelancer, producing content for multiple broadcast and cable networks. While freelancing, Cameo also coordinated and produced large-scale events, including Presidential Inaugural events, Pope Benedict XIV’s Mass in Washington, DC, “Growing Up Guggenheim” book launch at the Solomon R. Guggenheim Museum, and a youth program with former child soldiers with the U.S. Department of Labor’s “Children in the Crossfire” Conference. She enjoys serving as a consultant with organizations on strategic initiatives, including branding, corporate partnerships, communications and fundraising. Cameo actively participates in volunteer opportunities, especially focused on impact in the lives of women, youth and children.

Week 8 - The Business Public Relations and Marketing are vital parts of the process. What good is spending years on a project if no one sees it?!? August of PR and How PR and marketing can turn an unknown project into a hit! 22th Marketing Guest Speaker: Tony Angellotti The Angellotti Company (TAC)

Entertainment public relations executive Tony Angellotti has implemented, supervised and/or executed the publicity campaigns for more than 200 motion pictures, as well as scores of television projects, entertainment companies, and filmmakers. During that time he has headed the publicity departments of two motion picture companies, served as an executive at a leading public relations agency, as a partner in a prestigious boutique agency and as the owner/founder of his own agency.

Films Tony has worked on include Best Picture winners Dances with Wolves, Shakespeare in Love, The English Patient, A Beautiful Mind, and Green Book. Angellotti has assisted Universal exclusively with all its awards campaigns since 2000, with such best picture nominees as Get Out, Les Miserables, Frost/Nixon, Munich, Ray, Seabiscuit, Erin Brockovich and nominees First Man, Straight Outta Compton, Steve Jobs, Bridesmaids, King Kong, Cinderella Man, American Gangster, United 93, Children of Men, Bourne Ultimatum, Steve Jobs, and Billy Elliot, among others. TAC has also represented numerous other films including Book Smart, Sorry to Bother You, Free State of Jones, Blade Runner 2049, Zero Dark Thirty, Prisoners, and scores of others.

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Make-up Merchandising Merchandising of Entertainment projects -- which can include everything from books to theme park rides and everything in Class 8A and between -- is a multi-billion dollar industry itself. Sat. entertainment August I've been deeply involved in merchandising on several projects and can speak first hand how this can happen and how the 24th 10:00 right merchandising plan can enhance your project and its longevity. AM - 1:00 Guest Speaker: PM Dod Hall Rand Marlis, Creative Licensing Corporation Room 161 Rand is founder and president of Creative Licensing Corporation, one of the industry’s foremost independent merchandise licensing agencies. Rand’s tenure in licensing spans over thirty years. He began his career as Director of Licensing at Fox, then formed Creative Licensing in 1982.

Over CLC’s history, Rand has represented hundreds of iconic, award-winning films including, Robocop, Platoon, Stargate, and Bill and Ted’s Excellent Adventure. More recently, Rand represents film libraries that include films such as, The Terminator, Terminator 2: Judgment Day, Evil Dead 2, Escape from New York, Ace Ventura, Halloween, and the classic Rambo franchise.

Most notably, Rand has represented the original Terminator film, developing its entire A-Z licensing program, since the film’s debut in theaters in 1984. Rand has his BA from Northwestern University, and a JD from UCLA. He is an active member of the California Bar.

Week 9 - The Business Agreements and legal documents can make or break a project. This is how you protect yourself. Knowledge is power! August of Business 29th Affairs Guest Speaker: Michael Holtz

Michael Holtz is one of the preeminent talent-based entertainment litigation attorneys in the United States and the founder and managing partner of The Holtz Firm. During his 28-year legal career, Mr. Holtz has handled matters throughout the country and has litigated cases from California to New York to Florida, in state and federal court, in the appellate courts, in numerous arbitration tribunals including the American Arbitration Association (AAA), JAMS, the Independent Film & Television Alliance (IFTA) formerly known as the American Film Marketing Association (AFMA), the Hollywood guilds (WGA, DGA, SAG), and with the Motion Picture Industry Pension & Health Plan (MPIPHP), and in administrative proceedings with the California Labor Commission. With expertise in entertainment and media law, breach of contract, fraud and interference, right of publicity and privacy, idea theft, employment (wrongful termination, harassment and discrimination), and defamation and business law, Mr. Holtz represents a wide range of clients from world renowned athletes, actors, musicians and entertainers to producers, writers and directors to executives, entrepreneurs and independent companies in the entertainment industry and in the business sector. Mr. Holtz has served as lead counsel in over 100 cases and has successfully adjudicated hundreds of matters for his clients, either by trial, arbitration, mediation or settlement.

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Week 10 - The Business Agents, and managers, and lawyers. Oh my. September of 5th Representation Virtually all major and mini-major studios, networks, and streaming services will not engage with you unless you are represented by recognized industry representatives. It's a kind of Catch-22 situation. You can't get considered for work without a representative and you can't usually get a representative unless you have some industry credits. We will examine how to work around this conundrum.

Guest Speaker: Dan Pine of CAA

Dan Pine is an Alternative Television Agent at leading entertainment and sports agency Creative Artists Agency (CAA). Based in the Los Angeles office, Pine represents many of the world’s leading showrunners and production companies, including Sharp Entertainment (90 Day Fiancé on TLC), B17 (TNT’s Chasing the Cure and Facebook’s Confetti), Skybound Entertainment (The Walking Dead), Wall to Wall (Netflix’s Dope and World’s Most Extraordinary Homes), Sylvester Stallone’s Balboa Entertainment, and Vin Diesel’s One Race, among others.

Pine began his career working in production on features such as SHALL WE DANCE, ZODIAC, and SYRIANA, and went on to work as an assistant at Management 360 and the William Morris Agency in New York. He then ran development at Al Roker Entertainment and later became an Agent at Peleton Entertainment. He joined CAA in 2016 after CAA acquired Peleton Entertainment.

Pine graduated from the S.I. Newhouse School of Communications at Syracuse University with a degree in Television, Radio and Film.

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