Swisslion Eng.Indd
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Market Swisslion is a multinational company whose main activity is production of food products. Their wide production range covers five factories for confectionary products, two in Serbia, two in Macedonia and one in Croatia; two factories for baby food; three factories for beverages; one brewery; two factories for alcoholic beverages; three factories for fruit and vegetables processing, out of which one is in Macedonia, factory for dehydrated vegetables and spices; two flour mills; three poultry farms with total capacity of over 1,000,000 hens, out of which one is in Macedonia; repro hen centre; three factories for fodder; three factories for meat processing, as well as apple plantations and ostrich farm in Macedonia. As part of the plan for business diversification, Swisslion ranked 1st in the food industry and in the same year started the production of owns a factory for cutting tools in in Macedonia and 24th of all high quality confectionary products. The first Bosnia and Herzegovina. With their industry companies in production plant in Vrshac, Serbia possesses fully total annual production of over Macedonia. Swisslion is also robotized production lines with big capacity. In 100,000 tones of finished products, Swisslion is the ranked 34th on the list of the biggest companies in 1998, Swisslion DOO starts operating in Skopje, leader in the production of food products on the 2008 according to an independent research for the Macedonia, first as a general distributor, and then as Balkan. 200 most successful and the 200 biggest a production plant as a “Greenfield” investment On the other hand, the distribution network of companies. with production line for softy biscuits. In 2001, with Swisslion covers all Balkan countries, thus Another indicator for the company’s success is the only purpose of accomplishing maximal constantly investing in storage facilities and delivery the two-digit annual increase of the sale, both on productivity and operational effectiveness, the vehicles. With their own fleet containing more than the Macedonian and on the other markets. company was divided into Swisslion DOO Skopje 100 vehicles (heavy goods vehicles, lorries and with the production of confectionary products as vans), Swisslion delivers the products to their Achievements its basic activity and Swisslion Mak DOO with customers successfully and on time. The general The fast development of the Swisslion Company, as wholesale and retail sale and distribution of the distributor of the Swisslion products in Macedonia, well as the great expansion during their 12-year entire assortment of the Swisslion group as its the Swisslion Mak Company, with their storage existence defines the company’s working principles. basic activity. In 2005, Swisslion DOO Skopje facilities and fleet ensures quality serving of the Swisslion’s current development and expansion are expanded its activity with a new production line entire market and is always available for their based on equipping the factories with the most for salted lasting pastry. In 2006, following the clients. modern fully automated and robotized equipment, example of Swisslion-Takovo, Swisslion DOO Although the Swisslion products are sold on development of new products, aggressive Skopje became a dominant owner of AD Agroplod several continents, our main orientation are the penetration and conquering of new markets, as Resen and made full revitalization and Balkan countries. The products manufactured in well as undertaking revitalization and modernization of the factory. As part of the Macedonia are placed in Serbia, Croatia, Bosnia and modernization of the already existing factories. assortment of the new Swisslion Agrpolod factory, Herzegovina, Montenegro, Kosovo, Slovenia, Since 2004, when the far smaller company we can mention the famous brand Ressana, Bulgaria, the USA, and Australia. The introduction of Swisslion Vrshac became owner of the food Agrocream, Agroplod coffee, dragèe bonbons the latest world standards in the Swisslion production giant Takovo, up to now, the company bonny top, the Peanuts, the Flips, Corn Flakes, production plants means greater export potential has grown by ten times. Swisslion in Macedonia has Choco Max and Coco Max, as well as the two of the company. Swisslion Skopje was the first followed the steps of Swisslion Vrshac by becoming new production lines for Lenka wafers and Lenka company in Macedonia to obtain the food safety the dominant owner of AD Agroplod in 2006. and Bevita ground biscuits. Certificate ISO 22000:2005 in July 2006. In 2009, Considering the financial results in 2008, Swisslion On the other hand, Swisslion Mak DOO Swisslion Skopje, again, was one of the rare in Macedonia with the related companies earned Skopje, with their continuous two-digit annual companies in Macedonia to possess the Kosher 80,000,000 EUR. growth, has become a company that manages to Certificate, that is the only prerequisite for export satisfy all needs of their clients on the Macedonian to the Israeli market. One of the indicators for the History market. Constantly investing in transport vehicles Swisslion export capacity is the latest ranking of Swisslion is a multinational company with its and expansion and modernization of the storage the top 100 exporters in 2008 in the weekly headquarters in Freiburg, Switzerland. It was later facilities, Swisslion Mak DOO has become the magazine Kapital, according to which Swisslion is relocated to Belgrade, Serbia. Established in 1997 leading distributor of the Swisslion products. Within 98 SUPERBRANDS Swisslion Mak, and as part of their promotional activities there are two Sweet House shops in the centre of Skopje. The entire assortment of the products having the SL trademark can be found in both Sweet Houses at most affordable prices. The growth and the continuous development of Swisslion DOO Skopje and their daughter- companies, the development plans, as well as the 11-year presence on the Macedonian market only confirm the successful story of Swisslion. Product The brands holding the “SL technology” mark are recognizable for their top quality at affordable prices. Eurocream, Softy biscuit, Hello, Ressana, Agrocream, Bonny Top, Juvitana, Chokobana and Choco biscuit, Takovo juices, Agroplod coffee, Honey hearts, Linea waffles and many otherer are already renowned brands on the market wwithith lonlongg year tradition of production and unique flavour.vour. Swisslion has won many awards for its brands that only confirm the top quality off the product and the value of the brand. One of the latest awards is the Big Gold Medal for quality on the Novi Sad Fair in undertaken by Swisslion in its 11-year 2008, awarded for the Macedonian existence in Macedonia only confirm the product Eurobiscuit 125g. company values aimed at transparent operation, care for its employees and their Recent Developments families,f support to all local units in which it The innovation and the continuous of laminated operates,opera as well as full commitment towards the development are corporate values imprinted biscuits, production line of waffles and consumers through providing healthy and safe since the establishment of the company. The completely equipped bakery. On the other hand, food. innovations in the production, technology and the primary agriculture and poultry farms have packing, as well as the innovations in the announced the initiation of investments for Brand Values organization of the company operation are Swisslion Agrar. The modernization in the All Swisslion products, produced by highly perhaps the greatest reason for the success of cultivation of the agricultural surface, expansion of automated and robotized machines, thus complying Swisslion. Swisslion is a company which stimulates the apple plantations, as well as restarting the with the special standards during the production, and supports the innovative thinking of the poultry farm with 100,000 laying hens and are holders of the "SL" mark. The top quality of the employees from all levels which results in the establishing the ostrich farm, are only part of the Swisslion products is recognizable for its “SL” mark development of tens of new products every year. initial development project of Swisslion Agrar. In found on every product of the Swisslion portfolio. The development projects of Swisslion in 2008 the development projects for Swisslion Agrar The “SL technology” mark is a symbol and Macedonia are aimed at modernization of the have restarted the line for marinating vegetables guarantee for top quality and technology, existing production facilities, as well as towards the and building the mushroom factory. production of natural and healthy food with expansion of the company activity. With the take- Swisslion continues investing in development controlled origin of the raw over of Agroplod, Swisslion started the intensive projects in the following years. The planned materials and perfect flavour, i.e. modernization of all production facilities of investments exceed 10 million EUR in the period symbol of modern and high Swisslion Agroplod for the purpose of increasing from 2009 to 2011. automated technology. Besides the capacity and productivity of the production the top quality, Swisslion lines. Furthermore, Swisslion continued with the Promotion continuously strives for expansion of the assortment with 3 new Swisslion is a company that continuously builds its producing healthy and safe production facilities as follows: the production line image on the market with nonaggressive products for its consumers. The promotional activities. Led by the introduction of the highest fact that the product quality and standards for safe food (ISO the trust in the brand creates a 22000:2005, HACCP, Kosher) loyal customer, Swisslion invests in are just another step forward its own brands with continuous towards the provisioning of improvement of the product product safety. quality. The Sweet House shops are also part of the company www.swisslion.com.mk promotional activities. Positioned on attractive locations in the THINGS YOU DIDN’T KNOW ABOUT... central urban area in Skopje, the Sweet Houses are places where the entire Swisslion assortment Swisslion can be found at affordable prices.