And Chairperson, VB Padode Centre for Sustainability, JAGSOM
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Editor: Dr. Nina Jacob, Professor, Jagdish Sheth School of Management (JAGSOM), and Chairperson, V.B. Padode Centre for Sustainability, JAGSOM Reviewers: Prof. Anand Narasimha Prof. Parvathi Jayaprakash Text © JAGSOM, 2021 ISBN Number: 978-93-5445-734-0 Cover design: Prof. Pravin Mishra, Dean – School of Design, Vijaybhoomi University, Karjat TABLE OF CONTENTS Editorial……………………………………………………………………………………..…i Social Responsibility and Future Managers About the Editor ……………………………………………………………………………..ii EFFECTIVE WASTE MANAGEMENT: A STUDY ALIGNED WITH SDG NO. 11: SUSTAINABLE CITIES AND COMMUNITIES .......................................................... 1 Dr. Nina Jacob and Saishwari Patil EDUCATING SLUM CHILDREN: A STUDY ALIGNED WITH SDG NO. 4: ENSURE INCLUSIVE AND EQUITABLE QUALITY EDUCATION ........................................... 8 Dr. Sangita Dutta Gupta and Ankit Sharma, Astha Jangid, Dhiraj Kumar Agrawal, Divya Singh, Felsia D., Poulami Banik, Priyanka Deka, Sheetal Singh, Shrobona Ghosh, Soumya S., and Susant Kumar Behara REDUCING FOOD WASTAGE: A STUDY ALIGNED WITH SDG NO. 2: END HUNGER AND ACHIEVE FOOD SECURITY .......................................................... 16 Prof. Soumya Choudhury and Anshika Gupta ENHANCING QUALITY OF LIFE: A STUDY ALIGNED WITH SDG NO. 16: PROMOTE PEACEFUL AND INCLUSIVE SOCIETIES FOR SUSTAINABLE DEVELOPMENT ...................................................................................................... 21 Prof. Sarthak Daing and Sakshee Singh EDUCATING INDIAN CHILDREN ABOUT PUBERTY AND ADOLESCENCE - A STUDY ALIGNED WITH UN SDG NO. 3: ENSURE HEALTHY LIVES AND PROMOTE WELL-BEING ....................................................................................... 30 Dr. Supriyo Ghose and Madhuri Reddy Adula HEALTH EDUCATION ON PERSONAL HYGIENE: A STUDY ALIGNED WITH SDG NO. 3: ENSURE HEALTHY LIVES AND PROMOTE WELL-BEING ............. 35 Dr. Ellur Anand and Srikanth Madarapu Editorial: Social Responsibility and Future Managers Dr. Nina Jacob Professor, Jagdish Sheth School of Management (JAGSOM), and Chair, V.B. Padode Centre for Sustainability, JAGSOM What is social responsibility? A good answer would be anchored in practice. A good answer would be immersed in experience on-the-ground. A good answer will come from concerned Millennials as it is they who are creating the future. The 2015 Cone Communications Millennial CSR Study of R. Rudominer has revealed that 91% of “Millennials would switch brands to one associated with a cause”. We present here the efforts of JAGSOM’s own concerned Millennials from the post- graduate program in management (PGDM) students of the 2019-2021 batch. These students have examined select social issues and posited possible ways of ameliorating these issues. Under the mentorship of JAGSOM faculty members, these PGDM students have written white papers; proposals for future action based on primary data, close study, and analysis. The students whose work have been chronicled here hope to implement their proposals during their managerial careers. The first paper considers how the issue of burgeoning domestic waste can be addressed, so that communities can live in sanitary and pleasant surroundings. The student (along with a few classmates) made a video enacting a recommendation made in the paper. This video has been uploaded on Youtube. Its link is: https://www.youtube.com/watch?v=-j4Px0AitZY. In the second paper, the authors recount their personal experience of teaching basic English to slum children in Kolkata. All it takes is a few hours a week to enrich they who give and they who receive, in Shakespearean fashion. Doing our bit for quality education is thus within everyone’s purview. Side by side with enhancing education, another researcher has advocated for reducing malnutrition and hunger. Against the background of food shortages amid plenty, a case is made for the use of cold chain and storage practices. In another study reported here, our students interacted with adolescent disadvantaged youth and explained how the challenges encountered at this stage of life could be tackled. This too is a form of education that can be easily imparted on a voluntary basis. Yet another study examined the adverse effects of manual scavenging and recommended the use of robots for this sub-human activity. The final paper included here discusses how awareness workshops about basic hygiene can be conducted. How can high-performance organizations in India get managers who can achieve organizational goals and simultaneously contribute towards the attainment of Sustainable Development Goals? We invite you to share your reflections with us. Meanwhile, we will continue to nurture social responsibility among our PGDM students through our Social Immersion Program (SIP). i ABOUT THE EDITOR Dr. Nina Jacob is currently Professor, OB & HRM, and Chairperson, V.B. Padode Centre for Sustainability, Jagdish Sheth School of Management (JAGSOM), Bangalore. She has been a professor with JAGSOM for 4 years, 2 &1/2 months. Dr. Nina Jacob heads the Social Immersion Program (SIP) of JAGSOM. The white papers included in this publication arose out of the work done in the SIP by the PGDM students of the 2019-2021 batch. She was the founder editor of “Vilakshan”, the journal of the Xavier Institute of Management, Bhubaneswar and was on the editorial board of “The Administrator”, the journal of the Lal Bahadur Shastri National Academy of Administration (LBSNAA), Mussourie. While at LBSNAA, she was an associate course director for a batch of I.A.S. officers-trainees and served as a faculty mentor during a 2-week compulsory village stay in Gorakhpur district by these I.A.S. officer-trainees. ii EFFECTIVE WASTE MANAGEMENT: A STUDY ALIGNED WITH SDG NO. 11: SUSTAINABLE CITIES AND COMMUNITIES Dr. Nina Jacob, Professor, Jagdish Sheth School of Management and Saishwari Patil (PGDM 2019-21, Jagdish Sheth School of Management) Abstract: This article reports on a video made about effective waste management as part of the Social Immersion Program (SIP) project. Burgeoning domestic waste is an area of emerging environmental concern as increasing social awareness fosters civic action. As domestic waste increases, it is mother nature who is aggravated the most as more landfills are created for the containment of waste. Such waste accumulation is the antithesis of nurturing a healthy biosphere. The latter is characterized inter alia by luxuriant vegetation and forest cover. The authors recommend that domestic waste be purposefully reduced while plant cultivation be simultaneously increased. One way of achieving this is through gifting plants instead of gift-wrapped presents. The wrapping constitutes avoidable waste. Meanwhile, plants make a welcome, environment friendly gift. Suppose that an average Indian gifts 25 wrapped items in a year. India’s population is approximately 13 crores. Then the number of gifts presented would be 3450 crores. This generates a staggering amount of gift-wrapping material that becomes part of domestic waste. The paper concludes with recommendations regarding how domestic waste can be better managed. Keywords: waste management, environmental sustainability, plastic waste, plants as gifts Introduction and Background Eight Goals One Foundation is an NGO that strives for a better world. It envisions a world where the focus is on what is right and not on what benefits a few. They concentrate on eight Sustainable Development Goals (SDGs) of the United Nations. These 8 SDGs are Education, Peace, Gender, Equality, Employment, Environment, Nutrition, Hygiene and Wellbeing. As part of our Social Immersion Program, the NGO had asked us to come up with a narrative on two SDGs: Environment and Peace, and accordingly make videos. The SDGs related to the two themes are: SDG 11, Sustainable Cities and Communities, and SDG 16, Peace, Justice and Strong Institutions. 1 The central theme of the video pertaining to SDG 11 was ‘save nature, by gifting nature’. The narrative centred on the fact that gifts were often wrapped in plastic sheaths. Plastic, a non-degradable material, not only causes environmental pollution but also has an adverse effect on human life. Meanwhile, the Indian population is about 13 crores. According to the Eight Goals One Foundation, the average number of gifts given by an Indian per year is 25. Thus, the total number of gifts exchanged in India is 3450 crores. Their studies show that the wrapping of a single gift comprises about 500 grams of plastic. Thus, the total plastic waste generated per year in India through gifting is about 19 crore tons. Our video narrative about the environment used the above data. We recommended a 80% change in the gifting habit of every individual. Accordingly, every person should make 20 of his/her gifts a plant. This would equal about 172 crore plants gifted every year. This will be a huge step towards a greener tomorrow, and also a move away from plastic useage. As we worked on this concept, we collected data about the waste management situation in India and the figures are quite serious. Environmental sustainability is about improving the quality of life within the carrying capacity of the earth’s ecosystems. According to Agarwal (2021), urban India generates about 62 million tonnes of waste annually and studies predict that this waste generation will reach 165 million tonnes in 2030. A substantial part of this waste is plastic. The silver lining to this is that unlike the waste in western countries, most of India’s waste is degradable. Thus,