Briefing on Naturescot Report on Green Recovery and Nature-Based Sectors

Total Page:16

File Type:pdf, Size:1020Kb

Briefing on Naturescot Report on Green Recovery and Nature-Based Sectors Briefing on NatureScot report on Green Recovery and nature-based sectors MAIN POINTS A. NatureScot – formerly Scottish Natural Heritage – has produced a report on the role of the nature-based economy in supporting a Green Recovery focusing on jobs and skills. The nature-based sector is defined as Nature-based activities, such as nature-based solutions, land use, marine management & fisheries, green finance, urban green infrastructure, as well as sectors highly dependent on natural capital, such as tourism and food and drink (“nature dependent sectors). The increase in skilled jobs needed to meet long-term Scottish climate and biodiversity targets is seen as a big opportunity for the Scottish Wellbeing economy. B. It estimates that there are 195,000 jobs in the nature-based sector in Scotland – 7.5% of all jobs – though they consider this an underestimate due to the difficulty in using current industrial classifications for this purpose. Over the 2015-2019 period, nature-based jobs grew at more than 5 times the rate of all jobs in Scotland and accounted for one third of all job growth in Scotland in this period. C. Significant further growth in nature-based jobs is anticipated, on the back of expansion in activities required to meet Scotland’s net-zero targets. Plans and proposals for a five-fold increase in peatland restoration, near doubling of tree planting and additional investment in the Woodland Carbon Code, along with other mechanisms for carbon off-setting all point to an expansion of employment. Some sectors, while welcoming an expansion of nature-based activities, caution that there is a potential time lag to allow for increased workforce capacity and upskilling. Nature-based job roles are just emerging in some activities e.g. urban green infrastructure and so-called green finance but are expected to develop quickly as demand for these roles grow. Plans for skills development should recognise the regional variation in potential employment and help ensure that a highly skilled local workforce is able to reap the benefit of nature-based jobs. D. The report highlights a number of areas: - a. The need for a secure policy framework to encourage investment in capacity and skills and the benefits of multi-year funding in supporting strategic decision making. b. A strategic approach to skills planning across and between sectors, allied with good connections between local labour markets and training providers is essential in addressing nature-based sector skills shortages. c. The sectors domination by small and micro-businesses creates challenges in relation to the cost and availability of training. d. Tackling the lack of awareness amongst potential workers of the range of jobs available across the sector and the need for better progression pathways and encouraging of more diversity in the workforce. e. The increasing need for multi-disciplinary and transferable skills. f. Around Modern Apprenticeships, efforts to increase the uptake in the sector will require innovation around supervisory support and administration, in delivery – through more online delivery – and more shared schemes and group training. 2 Central Research Unit SUMMARY 1. NatureScot – formerly Scottish Natural Heritage – has produced a report on the role of the nature-based economy in supporting a Green Recovery, focusing on jobs and skills. The nature-based sector is defined as Nature-based activities, such as nature-based solutions, land use, marine management & fisheries, green finance, urban green infrastructure, as well as sectors highly dependent on natural capital, such as tourism and food and drink (“nature dependent sectors). The increase in skilled jobs needed to meet long-term Scottish climate and biodiversity targets is seen as a big opportunity for the Scottish Wellbeing economy. 2. The report provides an evidence base and short initial assessment of future employment opportunities related to nature-based jobs and the skills required to do them. In line with Just Transition principles, this assessment also identifies equalities issues to be addressed in supporting a more inclusive and diverse workforce across Scotland, with participation and progression in the labour market for all regardless of gender, age, race or disability. 3. It estimates that there are 195,000 jobs in the nature-based sector in Scotland – 7.5% of all jobs – though they consider this an underestimate due to the difficulty in using current industrial classifications for this purpose. Over the 2015-2019 period, nature-based jobs grew at more than 5 times the rate of all jobs in Scotland and accounted for one third of all job growth in Scotland in this period. 4. Significant further growth in nature-based jobs is anticipated, on the back of expansion in activities required to meet Scotland’s net-zero targets. Plans and proposals for a five-fold increase in peatland restoration, near doubling of tree planting and additional investment in the Woodland Carbon Code, along with other mechanisms for carbon off-setting all point to an expansion of employment. Some sectors, while welcoming an expansion of nature-based activities, caution that there is a potential time lag to allow for increased workforce capacity and upskilling. Nature-based job roles are just emerging in some activities e.g. urban green infrastructure and so-called green finance but are expected to develop quickly as demand for these roles grow. Plans for skills development should recognise the regional variation in potential employment and help ensure that a highly skilled local workforce is able to reap the benefit of nature-based jobs. 5. They have identified a series of challenges and opportunities for the nature-based economy: - a. The need for a secure policy framework to encourage investment in capacity and skills and enable it to be more strategic in its recruitment, development and progression of staff. The annual nature of government spending also acts as a constraint. b. Challenges in recruiting to skilled operational posts. Operational skills are often recruited locally or engaged through sub-contracting arrangements and the nature and size of these businesses can mean that supporting work-based learning may be challenging. A strategic approach to skills planning across and between sectors, allied with good connections between local labour markets and training providers is essential in addressing these skills shortages. c. Many businesses in nature-based sectors are small and micro enterprises, with seasonally changing labour demands and where costs and availability of training can be challenging, but there are examples of good practice and these need to be shared more. Consideration should be given to workforce-sharing initiatives, which allow smaller employers to share the costs of training and upskilling and help to create viable, year- round jobs, making the potential of losing skilled workers to other sectors less likely. The increase in blended learning, combining digital and practical delivery of formal skills training, which has taken place during the pandemic, should be maintained by providers. Accrediting skills gained through volunteering would benefit both individuals and businesses seeking qualified staff with practical experience. d. Increasing awareness of nature-based sectors and range of jobs available and a need for better progression pathways to encourage more diverse workforces. Central Research Unit 3 e. For Modern Apprenticeships, increasing the uptake in the sector will require innovation around supervisory support and administration, in delivery – through more online delivery – and more shared schemes and group training. f. The increasing need for multi-disciplinary and transferable skills. As sectors innovate, a broad range of transferable skills in the workforce will be essential to allow movement between existing and emerging nature-based jobs. 6. In terms of their more detailed sector findings, the main ones of relevance to South Lanarkshire are: - a. Planning The existing planning framework is not a barrier to the use of natural capital in development plans but Scottish Planning Framework NPF4 will explicitly address meeting biodiversity and low carbon targets to 2050. Adoption of biodiversity net gain approaches into applications in advance of them being required suggests that the sector can be encouraged to put forward proposals in advance of regulation. Skills Development Scotland is to produce a report on Planning Skills shortly. There are some concerns that the skills in Planning Authorities necessary to judge natural capital activities have been eroded through austerity. b. Peatland restoration The new Programme for Government has set a target of 20,000 hectares of peatland restoration. In 2019-20, Peatland Action restored 4,000 ha. Significant increases in activity will take time to resource 10-25% increase in first year but a five-fold increase may take 3-5 years to secure. Securing sites to restore can take considerable time to negotiate with landowners to secure agreement to restore and clarify expected impact on local ecology, water quality and grazing. A range of skills issues have been identified – project management, appropriate graduates – but also issues with work experience – competition from forestry and civil engineering for certain skills and challenges in supervising and administering Modern Apprenticeships. c. Woodland Restoration The expectation is that woodland restoration will increase in scale through greater public sector interest in funding ‘public good’ and some signs that corporate sector are keen to invest. The Programme for Government’s expansion of Woodland Carbon Code will add to this interest, but it is difficult to estimate likely scale of expansion over the next 3-5 years. The expectation is that activity will increase, and this will require additional employment. Woodland restoration has been a charitable/ publicly funded activity and so can suffer from short-term funding problems. The skills required of their staff also overlap. Operational skills are relatively straightforward silvicultural skills. However, there is a clear overlap in some of these functions with forestry operations who reportedly pay higher rates.
Recommended publications
  • Naturescot SCIENTIFIC ADVISORY COMMITTEE Sub-Group Report on Surveillance and Monitoring
    SAC/2020/09/01 NatureScot SCIENTIFIC ADVISORY COMMITTEE Sub-group Report on Surveillance and Monitoring Draft (August 2020) Monitoring & Surveillance Sub-group Report to the Scientific Advisory Committee by the Sub-group reviewing on land monitoring and surveillance by NatureScot Mitchell, R.J.1, Blake, D.2, Boulcott, P.3, Pearce-Higgins, J.4, Nisbet, A.5, Scott, B.,6 Wilson, J.7, Woodin, S.6, and Eardley, B.2 1The James Hutton Institute 2NatureScot 3Marine Scotland 4British Trust for Ornithology 5Natural England 6University of Aberdeen 7RSPB When published, this report should be cited as: Mitchell, R.J., Blake, D., Boulcott, P., Pearce-Higgins, J., Nisbet, A., Scott, B., Wilson, J., Woodin, S., and Eardley, B. (2020). Report to the Scientific Advisory Committee by the Sub-group reviewing on land monitoring and surveillance by NatureScot. NatureScot, Inverness. i SAC/2020/09/01 Executive Summary Background Scottish Natural Heritage (SNH)1 (NatureScot from 24th August 2020) is reliant on up to date and accurate monitoring and surveillance data in order to fulfil its statutory role. NatureScot defines surveillance as ‘systematic observation through time to establish the baseline state and track natural heritage change’. It defines monitoring as ‘surveillance against a target’. A major component of NatureScot’s monitoring work is the Site Condition Monitoring (SCM) programme which monitors the condition of features (species, habitats, geological features) on protected areas. In 2019 the third cycle of SCM was completed, and NatureScot’s Surveillance Strategy became due for review. It was recognised that within NatureScot, monitoring and surveillance had been operating under separate work streams.
    [Show full text]
  • Talking About Heritage
    Talking about heritage Draft guidance for consultation September 2020 1 Introduction Heritage is everywhere and it means different things to different people. This guide is all about exploring and talking about heritage, so we’ve included some of the things that people have said to us when we’ve asked them, ‘What’s your heritage?’ Heritage to me is everything in Scotland’s history. It’s not just buildings but everything that’s passed down like songs, stories, myths. Perthshire ‘What’s Your Heritage’ workshop. Your heritage might be the physical places that you know and love – your favourite music venue, your local park, a ruined castle you’ve explored, or the landscapes you picture when you think of home. Your heritage could also be your working life, the stories you were told as a child, the language you speak with your family, the music or traditions you remember from an important time in your life. Heritage can inspire different emotions, both positive and negative. It can be special to people for lots of different reasons. Here are a few: • It’s beautiful. • It’s what I think of when I picture home. • It’s part of who I am • I can feel the spirits, my history. • It’s where I walk my dog. • It’s an amazing insight into my past. • It’s my home town and it reminds me of my family. Heritage can help to us to feel connected. It might be to a community, a place, or a shared past. It reflects different viewpoints across cultures and generations and is key to local distinctiveness and identity.
    [Show full text]
  • Nature Networks Event Report
    Nature Networks Film Screening and Panel Discussion – Online Event Thursday 3 December 2020 Purpose of the event This event was used to launch LINK’s Nature Networks Matter film to an audience of parliament, government and NGO representatives. The film screening was followed by reflections and discussion with a panel of four speakers. LINK’s aim is to explain what we mean by a Nature Network, increase understanding of the value, and encourage willingness to implement the approach in efforts to tackle both the nature and climate emergencies. Event format 13.30 – 13.35 Welcome and introduction from Dr Deborah Long (Scottish Environment LINK) 13.35 – 13.40 Nature Networks film screened 13.40 – 14.00 Panel discussion with Alistair Whyte (Plantlife Scotland), Dr Alessandro Gimona (James Hutton Institute), Emma Cooper (Scottish Land Commission) and Claudia Beamish MSP (Member for South Scotland) 14.00– 14.25 Q&A with audience 14.25 – 14.30 Closing remarks from Dr Deborah Long Welcome and introduction Deborah Long, Scottish Environment LINK’s Chief Officer, welcomed everyone to the event. She explained that LINK is a 40 strong network of member organisations. These members are all eNGOs working in Scotland towards the joint aim of building a sustainable Scotland where Scotland’s nature, land and seascapes are healthy and resilient, supporting thriving communities and flourishing people. Deborah highlighted that we are all too aware we are in the midst of world changing events. We are suffering a global pandemic, and human disease on a scale not seen since the Spanish flu of 1918. On top of that, we are in a climate emergency with global temperatures rising at unprecedented rates.
    [Show full text]
  • Biodiversity Duty Report Scottish Enterprise 2018-2020
    Biodiversity Duty Report Scottish Enterprise 2018-2020 Contents Section 1: Introductory information about your public body ................................................................. 3 SE’s approach to Net Zero and Natural Capital .................................................................................. 3 Section 2: Actions to protect biodiversity and connect people with nature .......................................... 4 Partnership Working ........................................................................................................................... 4 Cairngorms National Park Green Recovery Plan ................................................................................. 4 Local Action Groups ............................................................................................................................ 4 CAN DO Innovation Challenge Fund Projects ..................................................................................... 5 Scottish Forum on Natural Capital ...................................................................................................... 6 Agri –Tourism Monitor Farm Initiative ............................................................................................... 6 The Leven Programme ........................................................................................................................ 6 Alba Trees ..........................................................................................................................................
    [Show full text]
  • 2 February 2021, 10:30
    Page 1454. Minute Development and Infrastructure Committee Tuesday, 2 February 2021, 10:30. Microsoft Teams. Present Councillors Graham L Sinclair, Andrew Drever, Norman R Craigie, Robin W Crichton, David Dawson, J Harvey Johnston, Rachael A King, W Leslie Manson, Stephen Sankey, James W Stockan, Duncan A Tullock and Heather N Woodbridge. Councillor John A R Scott, who had been invited for Items 8 to 10. Clerk • Angela Kingston, Committees Officer. In Attendance • Gavin Barr, Executive Director of Development and Infrastructure. • James Buck, Head of Marine Services, Transport and Harbour Master. • Hayley Green, Head of IT and Facilities (for Items 8 to 12). • Roddy Mackay, Head of Planning, Development and Regulatory Services (for Items 1 to 16). • Colin Kemp, Corporate Finance Senior Manager. • Karen Bevilacqua, Solicitor. • Jackie Thomson, Development and Regeneration Manager (for Items 1 to 16). • Stuart Allison, Economic Development Manager (for Items 10 to 16). • Graeme Christie, Estates Manager (for Items 10 to 12). • Laura Cromarty, Transport Manager (for Items 14 to 19). • Gary Foubister, Trading Standards Manager (for Item 7). • Kenneth Roy, Roads Support Manager (for Items 1 to 5). • Susan Shearer, Planning Manager (Development and Marine Planning) (for Items 1 to 10). • Jordan Low, Economic Development Officer (for Items 14 to 16). Observing • David Custer, Engineering Services Manager (for Items 1 to 6). • Mark Evans, Animal Welfare Officer (for Items 1 to 5). • Rebecca McAuliffe, Press Officer. Page 1455. Declarations of Interest • Councillor Robin W Crichton – Item 15. • Councillor David Dawson – Item 3. • Councillor Andrew Drever – Item 13. • Councillor J Harvey Johnston – Item 7. • Councillor Rachael A King – Item 13.
    [Show full text]
  • Kennacraig Ferry Terminal Habitats Regulations Appraisal
    Kennacraig Ferry Terminal Habitats Regulations Appraisal B2383700/Doc 010 Rev 1 June 2021 Caledonian Maritime Assets Limited Habita ts Reg ula tions Ap praisal Caled onian Ma ritim e A ssets Limite d Kennacraig Ferry Terminal Habitats Regulations Appraisal Kennacraig Ferry Terminal Project No: B2383700 Document Title: Habitats Regulations Appraisal Document No.: B2383700/Doc 010 Revision: Rev 1 Document Status: Final Date: June 2021 Client Name: Caledonian Maritime Assets Limited Project Manager: PM1 Author: EC4 File Name: Kennacraig HRA Rev 1_Final Jacobs U.K. Limited 95 Bothwell Street Glasgow, Scotland G2 7HX United Kingdom T +44 (0)141 243 8000 F +44 (0)141 226 3109 www.jacobs.com © Copyright 2019 Jacobs U.K. Limited. The concepts and information contained in this document are the property of Jacobs. Use or copying of this document in whole or in part without the written permission of Jacobs constitutes an infringement of copyright. Limitation: This document has been prepared on behalf of, and for the exclusive use of Jacobs’ client, and is subject to, and issued in accordance with, the provisions of the contract between Jacobs and the client. Jacobs accepts no liability or responsibility whatsoever for, or in respect of, any use of, or reliance upon, this document by any third party. Document history and status Revision Date Description Author Checked Reviewed Approved 0 May 2021 Draft for client comment EC4 EC5 EC6 PM 1 June 2021 Final Issue EC4 EC5 EC6 PM Issued to Marine Scotland B2383700/Doc 010 – Rev 1 Kennacraig Ferry Terminal Habitats Regulations Appraisal Revision Date Description Author Checked Reviewed Approved B2383700/Doc 010 – Rev 1 Kennacraig Ferry Terminal Habitats Regulations Appraisal Contents 1.
    [Show full text]
  • Scottish Biodiversity Strategy Post-2020: a Statement of Intent
    Scottish Biodiversity Strategy Post-2020: A Statement of Intent December 2020 INTRODUCTION have to change how we interact with and care for nature. The world faces the challenges of climate change and biodiversity loss. Globally, The twin global crises of biodiversity loss nationally and locally an enormous effort and climate change require us to work is needed to tackle these closely linked with nature to secure a healthier planet. issues. As we move from the United Our Climate Change Plan update outlines Nations Decade on Biodiversity to the new, boosted and accelerated policies, beginning of the United Nations Decade putting us on a pathway to our ambitious of Ecosystem Restoration, with climate change targets and to deliver a preparations being made for the range of co-benefits including for Convention on Biological Diversity’s biodiversity. The way we use land and Conference of the Parties 15 to be held in sea has to simultaneously enable the 2021, this is an appropriate time to reflect transition to net zero as part of a green and set out our broad intentions on how economic recovery, adapt to a changing we will approach the development of a climate and improve the state of nature. new post-2020 Scottish Biodiversity This is an unprecedented tripartite Strategy. challenge. The new UN Decade signals the massive The devastating impact of COVID-19 has effort needed and it is highlighted our need to be far more resilient to pandemics and other ‘shocks’ “…a rallying call for the protection which may arise from degraded nature. and revival of ecosystems around Our Programme for Government and the world, for the benefit of people Climate Change Plan update set out and nature… Only with healthy steps we will take to support a green ecosystems can we enhance recovery.
    [Show full text]
  • EGCP%20Key%20Issues Document
    1 Foreword time and effort by Ian Hay – EGCP Marine Scotland Project Manager – and a number of experts to provide an up-to date insight into the key In 2009, the East Grampian Coastal Partnership (EGCP) undertook the current and future issues facing the East Grampian Coast, and more completion of a comprehensive stocktake of the State of the East importantly to help set the context for further discussion and Grampian Coast (https://www.egcp.scot/publications) extending from engagement, particularly as we emerge from the COVID-19 pandemic St. Cyrus in the south to Fraserburgh in the north. This document laid and growing concerns about the future impacts of climate change on the early foundations for examining factors influencing coastal our coast. management along the Aberdeen and Aberdeenshire coast. The report EGCP welcomes your active engagement in this consultation and we was followed up by a number of EGCP workshops in 2017 to establish look forward to working with you in progressing a local regional a dialogue between coastal stakeholders and to examine the potential marine plan for the Aberdeen and Aberdeenshire coast. for implementing marine spatial planning (MSP) for future management of the East Grampian coastline (https://www.egcp.scot/marine-spatial-planning). Although the implementation of marine planning has to date been confined to a number of pilots, Marine Scotland is keen to pursue the development of marine planning partnerships around the Scottish coast to develop regional marine plans. Further information on Marine Planning, the National Marine Plan, Scottish Marine Regions and the National Marine Plan interactive (NMPi) tool to help the development of national and regional marine planning can be found on Marine Scotland’s website: https://www.gov.scot/policies/marine-planning/.
    [Show full text]
  • Argyll and Bute Community Planning Partnership Bute & Cowal Area
    Argyll and Bute Community Planning Partnership Bute & Cowal Area Community Planning Group 4 May 2021 Campervan, Motorhome and Staycation Activity Summary This report provides CPP Area Committee members with a brief update following on from the previous report regarding informal camping. 1. Purpose To provide a brief update on activity within this area. 2. Recommendations 2.1 That the partnership group note the content of this paper and progress to date, 2.2 That partners continue to collaborate to try and address the challenges faced due to increased informal camping activity. 3. Background The last report presented was on Informal Camping and outlined the opportunities and challenges, some of which is being driven by the pandemic and some of which has been a longer term trend. 4. Detail Some relevant updates are provided below - The Motorhome and Informal Camping Survey went live at the beginning of February 2021. This was promoted through Argyll and Bute Council’s communication channels and by partners. Over 150 responses from throughout Argyll and Bute were received. There were a range of views and locations shared across the Argyll and Bute Council region, with varying experiences. Feedback came from local community organisations, representatives, landowners, as well as local companies that fit out motorhomes. Although the survey was focused on communities within Argyll and Bute we received feedback from out with the area too. A link to the survey can be found here Motorhome and Informal Camping Survey (argyll- bute.gov.uk). The survey data will have some operational value and will also help in future project work.
    [Show full text]
  • CAIRNGORMS NATIONAL PARK AUTHORITY Planning Committee Agenda Item 7 23/04/2021
    CAIRNGORMS NATIONAL PARK AUTHORITY Planning Committee Agenda Item 7 23/04/2021 CAIRNGORMS NATIONAL PARK AUTHORITY DEVELOPMENT PROPOSED: Corriegarth 2 wind farm Consultation from Scottish Government Energy Consents & Deployment Unit REFERENCE: 2021/0050/PAC (ECU00002175) APPLICANT: Corriegarth 2 Wind farm Ltd DATE CONSULTED: 10 February 2021 RECOMMENDATION: No objection CASE OFFICER: Nina Caudrey, Planning Officer 1 CAIRNGORMS NATIONAL PARK AUTHORITY Planning Committee Agenda Item 7 23/04/2021 2 CAIRNGORMS NATIONAL PARK AUTHORITY Planning Committee Agenda Item 7 23/04/2021 PURPOSE OF REPORT 1. The purpose of this report is to inform the committee decision and subsequent consultation response to the Scottish Government Energy Consents & Deployment Unit (ECDU) on an application submitted under Section 36 of the Electricity Act 1989 for a proposed wind farm located to the south west of the Cairngorms National Park. The Scottish Government are the determining Authority for this application as the output is more than 50 MW. The application is accompanied by an Environmental Report (ER), which presents the findings of the applicant’s Environmental Impact Assessment (EIA). 2. The planning issues to be considered are confined to the effects of the proposed wind farm on the landscape character and Special Landscape Qualities (SLQs) of the National Park. All other matters, such as ecology, noise, general amenity, etc, are assessed by the decision maker (Scottish Ministers) with advice from statutory consultees. 3. Under the current working agreement on roles in landscape casework between NatureScot and the Park Authority, NatureScot lead on the provision of advice on the effects on the SLQs caused by proposals outwith the Cairngorms National Park.
    [Show full text]
  • Dear Member, Ben Miller Senior Policy
    3/8/2021 https://scottishrenewables.createsend.com/t/ViewEmail/t/4EBF32F3E11E556C2540EF23F30FEDED/C67FD2F38AC4859C/?tx=0&previe… A round-up of the work SR is doing on your behalf Dear member, The ongoing delay to ScotWind Leasing has rightly created considerable concern and uncertainty among our offshore and supply chain members. The SR team has been working hard on a number of fronts to present your views and priorities to all concerned, right up to the First Minister herself. We all want to see Scotland forge ahead with a strong pipeline of offshore projects that can deliver huge environmental and economic benefits to the country. We are pushing for as much clarity as possible in this vital pre- election period, so that potential project timelines are not disrupted, and we are very grateful for the excellent input that we’ve had from our wide range of members so far. Read more on this in the Offshore Renewables section of this email. Ben Miller Senior Policy Manager E: [email protected] https://scottishrenewables.createsend.com/t/ViewEmail/t/4EBF32F3E11E556C2540EF23F30FEDED/C67FD2F38AC4859C/?tx=0&previewAll=1&pri… 1/17 3/8/2021 https://scottishrenewables.createsend.com/t/ViewEmail/t/4EBF32F3E11E556C2540EF23F30FEDED/C67FD2F38AC4859C/?tx=0&previe… New staff member to focus on energy transition and supply chain New recruit Emma Harrick, started with SR on March 1 in an exciting new role. Emma is now our Energy Transition and Supply Chain Manager, and as such will be seeking to increase our presence and influence in these important areas. With a background at supply chain companies - Babcock and A&P Group - she brings a fresh perspective to issues which have been growing in prominence for our industry in recent years.
    [Show full text]
  • Visitor Management Strategy Action Log: 11 March 2021
    Visitor Management Strategy action log: 11 March 2021 This action log provides a high level overview of co-ordinated activity at national level by VMS partner bodies. It does not capture the considerable amount of activity underway at local level, led in particular by local authorities. ACTION TO DATE: Short term (spring 2021) - completed Short term (spring 2021) - in progress Short term but not yet underway or Longer term COLOUR CODING status to be confirmed VMS Priority 1 - Informing and educating our current and future visitors VMS ACTIVITY LEAD (SUPPORT) ACTION TO DATE Deliver an integrated inspirational VisitScotland (Education & Marketing Considerable activity underway through E&M sub-gp to develop overarching “Yours to explore/all of ours to & informative marketing campaign sub-group) care for” campaign - for launch from late March. to promote responsible countryside enjoyment (priority - UK/EU audiences). VisitScotland / local authorities (LAs) Strategic promotion of a range of destinations/activities to spread visitor benefits and impacts. Refresh SOAC promotion with targeted NatureScot (Education & Marketing sub- Considerable activity underway through E&M sub-gp to develop collaborative SOAC promotion, including campaigns (priority – entry-level group) high level overarching messages and specific messaging on key topics – closely linked to the above. messages, dogs, fires, camping) and the development of new education resources NatureScot Downloadable SOAC branding revised to more strongly identify the Scottish Outdoor Access Code and work for distribution via Schools, Colleges/ better on social media. Universities and Youth organisations. NatureScot Campaign on responsible access with dogs now underway to coincide with lambing season (ahead of main campaign launch as above).
    [Show full text]