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20190920 Joealexander V DMA-ADWEEK-COFFEE.Pdf
Case 3:19-cv-00688 Document 1 Filed 09/19/19 Page 1 of 55 PagelD# 1 IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA Richmond Division JOE ALEXANDER ) ) Plaintiff, ) ) 3: 19-cv-688 V. ) Case No. ) ) TRIAL BY JURY DIET MADISON A VENUE ) IS DEMANDED OMA DOE DEFENDANTS 1-17 ) ADWEEK, LLC ) ) -and- ) ) PA TRICK COFFEE ) ) Defendants. ) COMPLAINT Plaintiff, Joe Alexander, by counsel, files the following Complaint against Defendants, Diet Madison Avenue ("OMA"), OMA Doe Defendants 1-17, Adweek, LLC ("Adweek") and Patrick Coffee ("Coffee"), jointly and severally. Plaintiff seeks (a) compensatory damages and punitive damages in the sum of $25,350,000.00, (b) plus prejudgment interest on the principal sum awarded by the Jury from November 21, 2017 to the date of Judgment, and ( c) court costs and expenses - arising out of the Defendants' tortious interference with contract, tortious interference with prospective economic advantage, common law conspiracy, defamation and intentional inflictionof emotional distress. 1 Case 3:19-cv-00688 Document 1 Filed 09/19/19 Page 2 of 55 PagelD# 2 I. INTRODUCTION [https://www.ispot.tv/ad/Ag03/geico-the-wisconsin ("Fifteen minutes could save you 15% or more on car insurance"). The GEICO Gecko has become a force to be reckoned with in the advertising world and was voted America's favorite advertising icon in 2005. GEICO's small green friend has traveled the country spreading the good news about GEICO and has captivated audiences of all ages. The idea for the Gecko grew from a creative session at GEICO's ad agency, The Martin Agency in Richmond, Virginia. -
2014 Activity Packet
WASHINGTON CHILDREN’S CHOICE PICTURE BOOK AWARD 2014 ACTIVITY PACKET Bear in Love By: Daniel Pinkwater Illustrated: Will Hillenbrand Synopsis: Bear find something orange and crunchy outside of his cave one morning. Who left it for him? Surely, someone nice. Bear tries to solve this mystery by leaving treats for the someone nice and discovers the meaning of doing kindness for others. (adapted from book flap) Suggested Reading Date: Anytime , Valentine’s Day Activity Descriptions: 1) Bear doesn’t know the word “carrot,” but he describes them. Gather objects and have students use descriptive words to explain them. (extension: place all of the objects on the floor, a student could read their descriptive words and see if others can figure out which object it is!) 2) Similar to Activity 1, Bear’s description of a carrot could be turned into a riddle “what is orange, long and pointy, has green bushy leaves at one end, and is crunchy?” Students could create their own riddles. 3) Compare and contrast Bears and rabbits using a Venn Diagram. You might use additional non-fiction resources (books, animal websites, encyclopedia, etc.) on the two animals to complete this task. Related Websites: All Websites are on the WCCPBA Wiki http://www.pinkwater.com/ (author website) Text to Text Connections: If you like this book, you might also want to use: “Would I Ever Lie To You?” by Caralyn Buehner “The Honest-to-Goodness Truth” by Patricia McKissack Created By: Dave Sonnen Being Frank By: Donna W. Earnhardt Illustrated: Andrea Castellani Synopsis: “Honesty is the best policy.” That’s Frank’s motto. -
Branded Content Creation & Distribution Guide
Branded Content Creation & Distribution Guide Steps for Success. Developing and distributing branded content has become more complicated than ever with a wide array of package options and pricing that can vary significantly depending on the content creator, buy types, content types, publisher sites, and more. This guide is designed to help brand marketers and their agencies identify the various branded content creation and distribution options available today and, importantly, understand the key factors that should be considered upfront to make sure that all branded content/native advertising buy meets strategic objectives/KPIs. iab.com/branded-content April 2018 © 2018 Interactive Advertising Bureau Branded Content Creation & Distribution Guide Table of Contents Mission and Contributors ................................................................................................................... 3 Introduction ........................................................................................................................................ 5 Setting the Stage – The IAB Branded Content Creation & Distribution Definitions Framework ......... 6 Where to Start – Key Steps ............................................................................................................... 8 First step: What’s your strategy and KPIs? ..................................................................................... 8 Next Step: Content: Do you have content? Do you need content? ............................................. 9 Next step: -
Digital Content Creation Annual Report for FY12 Submitted by Betsy Kruger, Head DCC
Digital Content Creation Annual Report for FY12 Submitted by Betsy Kruger, Head DCC I. Unit Narrative A. Overview of major activities and accomplishments in FY12 and major challenges faced i) Digital Content Creation’s (DCC) major activities and accomplishments in FY12 focused on the digitization of significant special collections, primarily in the RBML, the University Archives, the IHLL, the Sousa Archives, and the Map Library, which are detailed in various sections below. We also digitized a substantial amount of University of Illinois related publications, including dissertations, for deposit into IDEALS. We worked closely with CAM metadata personnel and the Visual Resources Coordinator at FAA on access issues related to our digitized content. We provided cost recovery digitization services for several campus units, and handled numerous patron requests for digital images. In addition to the digital projects outlined in the chart below, other major activities of the year included: (1) Developing and issuing a successful RFP for Digital Imaging Services, along with HPNL and the Preservation Department; (2) Oversight of and training for the Library’s participation in the IMLS grant funded Copyright Review Management System – World project, a collaborative project with the University of Michigan and 14 other institutions to make reliable copyright status determinations for foreign-published titles, which constitute a significant portion of the scholarly works being digitized by projects such as HathiTrust. (3) Began work on a Library funded initiative to assess the needs of non-Library, non-FAA units on campus for digitization and image management services. Our partners include representatives from FAA, CITES, and LAS/IT. -
Modifying Interactive Computer Service Provider Immunity Under Section 230 of the Communications Decency Act in the Wake of “Me Too”
APPS TOO: MODIFYING INTERACTIVE COMPUTER SERVICE PROVIDER IMMUNITY UNDER SECTION 230 OF THE COMMUNICATIONS DECENCY ACT IN THE WAKE OF “ME TOO” ALEXANDRA LOTTY* TABLE OF CONTENTS INTRODUCTION ..................................................................................... 886 I. BACKGROUND ................................................................................... 889 A. HISTORY OF THE COMMUNICATIONS DECENCY ACT ....................... 889 B. SECTION 230 OF THE COMMUNICATIONS DECENCY ACT ................. 890 C. CURRENT CLIMATE: THE “ME TOO” MOVEMENT AGAINST SEXUAL HARASSMENT AND ASSAULT ............................................................ 892 II. OVERBROAD INTERPRETATIONS OF SECTION 230 HAVE STIFLED OPPORTUNITIES FOR LEGAL RECOURSE ................... 893 A. INTERNET CONTENT PROVIDER ANALYSIS: THE “NEUTRAL” OR “PASSIVE” ASSISTANCE TEST ........................................................... 893 B. COURT INTERPRETATIONS OF THE TERM “PUBLISHER” IN THE CONTEXT OF SECTION 230 ................................................................ 895 1. The Narrow “Disseminator or Propagator” Interpretation ............ 896 2. The “Traditional Editorial Functions” Inquiry .............................. 897 3. The Broad “Overall Design and Operation” Interpretation .......... 898 a. Modern Case Study: Herrick v. Grindr .................................... 899 C. CONCERNS AND CONSIDERATIONS PRESENT IN SECTION 230 ANALYSIS .......................................................................................... 900 1. Free -
Using Facebook to Engage Stakeholders: Developing A
Coastal Carolina University CCU Digital Commons Library Faculty Publications Kimbel Library and Bryan Information Commons 2013 Using Facebook to Engage Stakeholders: Developing a Content Strategy to Meet Dynamic Social Media Challenges Scott aB con Coastal Carolina University, [email protected] Amanda Foster Follow this and additional works at: https://digitalcommons.coastal.edu/lib-fac-pub Part of the Library and Information Science Commons Recommended Citation Bacon, Scott nda Foster, Amanda, "Using Facebook to Engage Stakeholders: Developing a Content Strategy to Meet Dynamic Social Media Challenges" (2013). Library Faculty Publications. 2. https://digitalcommons.coastal.edu/lib-fac-pub/2 This Article is brought to you for free and open access by the Kimbel Library and Bryan Information Commons at CCU Digital Commons. It has been accepted for inclusion in Library Faculty Publications by an authorized administrator of CCU Digital Commons. For more information, please contact [email protected]. 2013 ASCUE Proceedings Using Facebook to Engage Stakeholders: Developing a Content Strategy to Meet Dynamic Social Media Challenges Amanda Foster Information Literacy Librarian [email protected] Scott Bacon Web Services and Emerging Technologies Librarian [email protected] Kimbel Library Coastal Carolina University Conway, SC 29528 843-349-2400 Abstract Facebook is often used by higher education institutions to increase engagement with the campus popu- lation and larger community. Facebook page administrators must successfully navigate Facebook’s News Feed algorithm to have content reach the largest possible audience. This algorithm uses different measures of audience interaction when determining how “engaging” a post is, rewarding the more en- gaging posts by increasing the likelihood that they will show up in a fan's News Feed. -
How to Attract Customers with Facebook Contents
HOW TO ATTRACT CUSTOMERS WITH FACEBOOK CONTENTS 3 PRIORITIZE YOUR BUSINESS OBJECTIVES 10 BUILD YOUR FACEBOOK AUDIENCE 21 DEVELOP & FOCUS ON YOUR OVERARCHING CONTENT & LEAD GEN STRATEGIES 30 CHAMPION VALUE CREATION: WHAT CONTENT TO CREATE & SHARE ON FACEBOOK 59 MAXIMIZE CUSTOMER ACQUISITION WITH ADVERTISING 72 WRAP UP & TAKEAWAYS PRIORITIZE YOUR BUSINESS 1OBJECTIVES Every brand on Facebook is on Facebook for one reason – to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses, though, which means different brands… …will have different objectives, such as: • Driving in-store sales; • Increasing online sales; • Launching a new product; • Building awareness; or • Promoting a mobile app. This guide will primarily be helpful for businesses that want to generate leads or online sales. Even with these objectives in mind, there are a few stepping stones that precede turning fans into customers. If you want customers … … you have to first: Attract Visitors 1. Build an audience; Create an audience of engaged Facebook fans to drive to your website. 2. Drive inbound traffic to your website; Convert Leads Use forms on optimized landing pages to collect contact information from visitors. 3. Turn that traffic into qualified leads; and then Close Customers Use email and marketing automation to 4. Nurture those leads into nurture leads into (repeat) customers. customers. This guide will give you a playbook for doing just that. First we’ll talk about how to build an audience, and then we’ll dive into how you get that audience to head on over to your website where they can actually do business with you. -
School to Home Connection Table of Contents
School to Home Connection Table of Contents Book Suggestions -Birth/Pre-K P. 3-5 Book Suggestions -K-7YO P. 6-9 Book Suggestions -8YO-10YO P. 10-13 Book Suggestions -Middle School P. 14-18 Book Suggestions -Secondary P. 19 Reading Engagement Activities P. 20-28 Vocabulary Building Activities P. 29-33 Virtual Field Trips P. 34-36 After Field Trip Activities P. 37 Other Activities P. 38-40 Book Suggestions Birth-Preschool American Library Association, QSI Students, & QSI Teachers Around the World: A Follow-the-Trail Book by Katie Haworth, illustrated by Craig Shuttlewood Baa, Baa, Black Sheep by Jane Cabrera Beach Baby by Laurie Elmquist, illustrated by Elly MacKay Beep! Beep! Go to Sleep! by Todd Tarpley, illustrated by John Rocco Egg By Kevin Henkes My Heart Flies with Happiness by Monique Gray Smith, illustrated by Julie Flett City Shapes by Diana Murray, illustrated by Bryan Collier Cockatoo, Too by Bethanie Deeney Murguia 3 Book Suggestions Birth-Preschool American Library Association, QSI Students, & QSI Teachers Cricket Song by Anne Hunter I Hear a Pickle (and Smell, See, Touch, and Taste It, Too!) by Rachel Isadora The Lending Zoo by Frank Asch Let’s Play! by Hervé Tullet Looking for Bongo by Eric Velasquez Old MacDonald Had a Truck by Steve Goetz, illustrated by Eda Kaban Sidewalk Flowers by JonArno Lawson, illustrated by Sydney Smith Thank You and Good Night by Patrick McDonnell Tree: A Peek-Through Picture Book 4 by Britta Teckentrup Book Suggestions Birth-Preschool American Library Association, QSI Students, & QSI Teachers Twenty -
Cats Night out Free
FREE CATS NIGHT OUT PDF Caroline Stutson,Jon Klassen | 32 pages | 01 Jul 2010 | Simon & Schuster/Paula Wiseman Books | 9781416940050 | English | New York, NY, United Kingdom Facts About Cats - All About Cats Cats are out for a night on the town in this lively picture book about counting, dance, and music from Carline Stutson and Caldecott medalist Jon Klassen. From two cats waltzing to twenty cats in a conga line, dancing felines take to the streets, the fire escapes, and the rooftops in this charming concept picture book that is part counting and part introduction to music, dance, and rhythm. The short rhyming text makes it a perfect read-aloud treat, and with vivid illustrations from a breakout DreamWorks animator, readers and listeners alike will be thrilled to see what happens one night on Easy Cats Night Out when a pair of cats start to groove to the beat. Caroline Stutson was born Cats Night Out New York City. A former kindergarten and reading teacher, Ms. Jon Klassen is a Canadian-born author-illustrator. His books have won a Caldecott medal and two Caldecott honors and other international awards. He Cats Night Out in Los Angeles, California, with his wife and son. Cats Night Out dimly glow in the background from elegant French casements and alley tenements alike, as though the black, white and gray cats had the free run of the city. By clicking 'Sign me up' I acknowledge that I have read and agree to the privacy policy and terms of use. Must redeem within 90 days. See full terms and conditions and this month's choices. -
Reception by Lovereading4schools
Reception Created by LoveReading4Schools on https://www.lovereading4schools.co.uk A selection of books especially selected for children in Reception classes (4-5 year olds) of average reading ability for the 2018/19 academic year. If your child is a competent reader or has read all these titles then try the books from the Year 1 list. Our overall mission is to promote reading for pleasure with quality texts that are perfectly pitched for the age group and the curriculum. We have particularly avoided blockbusters, classic or set texts, known to everyone, so that we can include poetry, stunning information texts and inspirational books in which all children and young people can find themselves reflected. Luna Loves Library Day Author: Joseph Coelho Format: Paperback Release Date: 06/09/2018 Year Groups: Early Years UKLA Longlist Book Awards 2019 | September 2018 Book of the Month This story of a little girl’s trip to the library has so much to tell us. Luna loves going to the library, not just because she loves books, but because her dad meets her there. Together they read and share books and one of them, ‘The Troll King and the Mermaid Queen’, is actually included as a mini book within the book. Its story of the Troll King who can’t live with the Mermaid Queen but fiercely loves their little daughter has special meaning for Luna, and will have for lots of readers too. The story is beautifully told, leaving space for readers to take what they want, and the illustrations are lively and full of warmth. -
The Digital Library: a Biography
The Digital Library: A Biography by Daniel Greenstein and Suzanne E. Thorin Digital Library Federation Council on Library and Information Resources Washington, D.C. ii About the Authors Daniel Greenstein is university librarian for systemwide library planning and scholarly information and director of the California Digital Library (CDL). Before joining the CDL in May 2002, he served for two and a half years as director of the Digital Library Federation, during which time he conducted research for this report. Mr. Greenstein was a founding director of the Arts and Humanities Data Service in the United Kingdom, and founding co-director of the Resource Discovery Network, a distributed service whose mission is to enrich learning, research, and cultural engagement by facilitating new levels of access to high-quality Internet resources. Suzanne E. Thorin is the Ruth Lilly University Dean of University Libraries at Indiana University. From 1980 to 1996, she served on the staff of the Library of Congress (LC). From 1992–1996 she was the LC chief of staff and the associate librarian. At LC, Thorin served as the official U.S. representative, appointed by the White House, for the G-7 electronic libraries project, one of eleven G-7 pilot projects for the Global Information Society. She was also responsible for the National Digital Library Program. ISBN 1-887334-95-5 Second edition December 2002 First edition September 2002 Published by: Digital Library Federation Council on Library and Information Resources 1755 Massachusetts Avenue, NW, Suite 500 Washington, DC 20036 Web site at http://www.clir.org Additional copies are available for $20 per copy. -
Thesis User-Generated Content
THESIS USER-GENERATED CONTENT: AN EXAMINATION OF USERS AND THE COMMODIFICATION OF INSTAGRAM POSTS Submitted by June Mia Macon Department of Journalism and Media Communication In partial fulfillment of the requirements For the Degree of Master of Science Colorado State University Fort Collins, Colorado Summer 2017 Master’s Committee: Advisor: Rosa Mikeal Martey Katherine Abrams Antero Garcia Copyright by June Mia Macon 2017 All Rights Reserved ABSTRACT USER-GENERATED CONTENT: AN EXAMINATION OF USERS AND THE COMMODIFICATION OF INSTAGRAM The language around social media contributes to perceptions of who is posting content and why. The concept of user generated content (UGC) places an emphasis on authorship and has been defined as online content that is publically available and created by end-users in a creative effort (Dennhardt, 2013). UGC is a powerful tool for businesses because it taps into one of the most valued marketing tools: verbal consumer-to-consumer communication, which is also known as “word of mouth” (WOM) marketing. However, the tactics used by companies to integrate UGC with their own content and goals has resulted in a blurred line between sponsored content paid by advertisers and UGC independently posted by regular users. Recent attempts to regulate this distinction have struggled to determine how, exactly, audiences can be effectively alerted to paid content on social media platforms, especially Instagram. This study uses the persuasion knowledge model (PKM) as a theoretical framework to examine if and when audiences’ responses to and coping mechanisms are triggered in Instagram. It argues that digital media literacy is especially challenged in UGC platforms, and draws on political economy to suggest that the relationships between producers and consumers has been blurred in favor of the producers.