• Abstract and Figures
• Public Full-text

www.himalayanmail.com 10 JAMMU ☯ SATURDAY ☯ JUNE 26, 2021 ENTERTAINMENT The Himalayan Mail Ananya Panday turns on the heat in Netflix India unveils the release date of this latest picture, Check it out! romantic drama web-series, 'Feels Like Ishq'! en Z star Ananya new romantic tale Panday has been of love 'Feels Like Gserving the audi- AIshq' is all set to ence with some compelling stream on Netflix from next looks and styles. The actress month. The streaming giant recently took to her social announced the release date media to share a picture of while revealing the posters herselves chilling at home, of lovely on-screen couples. looking her absolute best. As per the synopsis, the In the picture, she is seen show will follow the story of wearing an asymmetrical young adults as they navi- stripped cropped hoddie, gate the gamut of emotions paired with strawberry that come with finding ro- print white shorts. Her high mantic connections in un- ponytail stole the show. expected places. Arati Ananya's chic and stylish Raval, Radhika Madan, looks have been audience's Amol Prashar, Kajol Chugh, favorite, for all good rea- Rohit Saraf, Tanya Manik- sons. tala, Skand Thakur and oth- On the work front, ers will be seen portraying Ananya will be next seen in the lead roles in the series. Pan India film 'Liger', which Netflix India shared a will mark her debut in re- string of new posters from gional cinema too. She also the series on Instagram. has Shakun Batra's next The posters featured Rad- alongside Siddhant hika Madan, Amol Chaturvedi and Deepika Parashar, Rohit Saraf, Zayn Padukone in the pipeline. Khan, Neeraj Madhav, Tanya Maniktala and other actors. The handle cap- The clock is ticking: 'Collar Bomb' will soon blast on tioned it while announcing the streaming date which is July 23, "We are bekarar for Disney plus Hotstar, the platform reveals the details! everything that #Feels- here -Feels Like Ishq has Tahira Kashyap Khurrana, Sachin Kundalkar and De- LikeIshq??????????????#Fe been directed by Little Bandish Bandits fame di- vrath Sagar. The series will he details of Dis- elsLikeIshq arrives 23rd Things and What The Folks rector Anand Tiwari, Dan- stream on July 23 on Net- ney plus Hotstar July!" Check out the post fame director Ruchir Arun, ish Aslam, Jaydeep Sarkar, flix. Tfirst day first show is out and the next film that will be premiered on the digital platform is Jimmy Govinda Special on Indian Shergill starrer Collar Bomb. The film poster fea- tured Jimmy Shergill as Manoj Hesi who is on a mis- Pro Music League sion to stop a suicide bomber from blowing up a he World’s Largest school. Whereas Asha Negi Music League – is portraying the role of a TZee TV’s Indian police officer. Pro Music League paid a The official Instagram tribute to superstar handle of Disney plus Hot- Govinda by having a star dropped the poster of Govinda special episode. Collar Bomb and revealed The actor and his family its release date. The handle came together to shoot for wrote, "The clock is ticking. the special episode and How far will Manoj Hesi go seemed to enjoy every bit of to stop a suicide bomber the same. For the uniniti- from blowing up a school? ated, the Indian Pro Music Collar Bomb releases July 9. League has six teams repre- Stay tuned! #Disney- senting different regions of PlusHotstarMultiplex #Col- the country supported by larBomb." Check out the Bollywood biggies. Com- post here - menting on the occasion Helmed by Dnyanesh Govinda said , "After get- Zoting and written by ting a heroic welcome from Nikhil Nair, the film fea- the team captains who sang tures Jimmy Shergill, Asha my popular tracks, I was Negi and Sparsh Shrivas- last year with Rangbaaz SonyLIV's courtroom ject. Collar Bomb will be re- overwhelmed. The singers tava. Well, Jimmy made his Phirse on Zee 5 and after drama Your Honor, Collar leased on July 9, 2021, on left no stone unturned to debut in the digital space the super success of Bomb is his next digital pro- Disney plus Hotstar. groove to the numbers.” The actor was accompa- nied by wife Sunita Ahuja and daughter Tina Ahuja on ALTBalaji's marketing strategy for the show, the trio set the stage on fire. Singer Purva Mantri matched Govinda’s Broken But Beautiful 3 wins laurels colourful jacket with a simi- lar one – typical Govinda the buzz alive around the char- style. Shaan and Akriti acters and themes while gener- Kakkar from Govinda’s ating conversations for the up- team didn’t miss the oppor- coming season of the show.' It tunity to shake leg with him. was commendable how the Mika crooning to Govinda’s show garnered so much love numbers got everyone on from all across that several in- stage. Neha Bhasin, Hosts fluencers promoted the show, Karan Wahi and Waluscha pre and post its release for am- De Sousa also played an in- impressed with his singing as my mother was from the acting, music or dancing plification, engagement, and teresting game with the su- skills and his wife Sunita Patiala Gharana. I have al- and will continue to do so” encouraging binge-watching of perstar and his wife. Ahuja couldn’t stop blush- ways entertained people said Govinda as he con- the show. The case study also Govinda also left everyone ing. “Singing is in my blood whether it is through my cluded. emphasized on how Sidharth Shukla visited the sets of the popular dance reality show Dance Deewane to promote his show and also the beautiful soulful tracks of the series, a maverick move. Taking a step ahead in the marketing move, the brand also collaborated with Google for Tenor Gifs keeping in mind the popularity of Gifs. As a result, Gifs became available on What- sApp to spread awareness about the show and top-of- mind recall, another strategic move. ALTBalaji also initiated several contests that made Bro- ken But Beautiful 3 the talk of the town. The site mentioned how from the 'Meet and Greet' contest, where the fans got the opportunity to virtually meet the stars after answering some questions to the Fan-made poster competition, the plat- form did not leave any stones renowned news por- continued to buzz and engage episodes. unturned to engage the con- tal recently released a viewers through an array of acti- In its study, it was mentioned sumers. Furthermore, the mar- Acase study on the In- vations and even managed to how ALTBalaji, in a bid to keters even initiated song and dian OTT app ALTBalaji's excel- top the charts as one of the most- spread awareness about their dance contests for fun and in- lent marketing strategy for their streamed original content extremely popular show 'Bro- teraction for the audience with highly rated, super successful ro- across COTT, Binged, and OR- ken But Beautiful Season 3', the song releases. Now it's not mantic web-series Broken But MAX media reports. It was also 'leveraged a 360-degrees ap- much of a surprise to see that Beautiful 3. The case study con- listed as one of the top 40 shows proach with a mix of influencers Broken But Beautiful 3 is con- Sidhika Sharma never fails to give us some major beauty inspo cluded by claiming that 'the series on IMDB with 9.2 rating for its and engagement tactics to keep tinuing to be a rage. .

Load more

  1

Copy Link