Electrification Will Boost SEAT S.A. Sales in 2021 After a Year Marked by COVID-19
Electrification will boost SEAT S.A. sales in 2021 after a year marked by COVID-19 . The company’s sales fell by 25.6% in 2020, as a result of the strong impact of the pandemic on the automotive sector . CUPRA sells more than 27,000 cars and grows by 11% . SEAT S.A. is set to resume growth in 2021 thanks to the boost provided by CUPRA and new electrified models Martorell, 12/01/2021. The impact of COVID-19 has temporarily slowed down SEAT S.A.’s sales. After growing steadily since 2013, the car company reduced deliveries by 25.6% in 2020 and sold 427,000∗ cars (2019: 574,078), after reaching the highest volume in the company’s history in 2019. By country, Germany consolidated its position as the leading market for SEAT S.A., with 109,500 vehicles sold, 17.4% less than in 2019 (132,500), a market share of 4% and 25.6% of the company’s total sales. This was followed by Spain with 73,300 cars, 32.1% less than the previous year (108,000), where the SEAT brand was the leader for the third year running, and the United Kingdom, with 45,600, 33.8% less (68,800). Spain and the United Kingdom were the two main European markets where the automotive sector was most affected by the coronavirus crisis. Despite the pandemic, SEAT S.A. deliveries grew in countries such as Turkey and Israel. In Turkey, SEAT almost doubled its sales to a total of 11,600 cars, up 95.3% (5,900), while in Israel the company broke its sales record for the seventh consecutive year, reaching a total of 10,400 cars sold, up 13% from 2019 (9.200).
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