Paper to be presented at the DRUID 2012 on June 19 to June 21 at CBS, Copenhagen, Denmark, The performance effects of uniplex, multiplex and diverse social ties: A study of Bollywood film production Mark Lorenzen Copenhagen Business School Department of Organizational Economics
[email protected] Kristina Vaarst Andersen Copenhagen Business School Innovation and Organizational Economics
[email protected] Abstract In development projects, diverse social ties (multiple affiliations to multiple agents) may moderate the effects of uniplex ties (single affiliations to single agents) and multiplex ties (multiple affiliations to single agents). Extant research on social capital has paid scant attention to these conditional effects of social ties. The paper contributes with new knowledge by investigating the performance effects of uniplex, multiplex, and diverse ties in Bollywood film production projects. In a mixed-method study, we demonstrate that diverse ties among Bollywood filmmakers enhance the positive performance effects of uniplex ties, and reverse the negative effects of multiplex ties. We investigate the mechanisms behind these effects. While uniplex ties allow for resource pre-emption, diverse ties facilitate resource search. Furthermore, multiplex ties signify self-selection based on loyalty (?dharma?), leading to resource iteration. While such resource iteration creates lock-in effects for most filmmakers, those holding diverse ties are able to turn it into a strategic advantage. Jelcodes:O31,- THE PERFORMANCE EFFECTS OF UNIPLEX, MULTIPLEX AND DIVERSE SOCIAL TIES: A STUDY OF BOLLYWOOD FILM PRODUCTION Kristina Vaarst Andersen and Mark Lorenzen Copenhagen Business School
[email protected] !
[email protected] ABSTRACT In development projects, diverse social ties (multiple affiliations to multiple agents) may moderate the effects of uniplex ties (single affiliations to single agents) and multiplex ties (multiple affiliations to single agents).