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Special Issue the Age OBSERVEThe Odgers Berndtson Global Magazine_ Issue 03 2015 SPECIAL ISSUE THE AGE ALSO INSIDE: OF D ISR UPT ION At Odgers Berndtson, we help organisations recruit the best people OBSERVEThe Odgers Berndtson Global Magazine_ Issue 03 2015 for their most important jobs. In an increasingly connected and complex world, and in a time of widespread economic uncertainty, we believe our services are more critical than ever. SEA REAMING The ability to identify, develop and S R motivate ambitious and talented T LIFE CIENCE HC individuals and teams remains a vital S point of competitive advantage for companies and other organisations, SELL regardless of their size, sector or objectives. ING MIND FUL S Most importantly, this principle applies on a global basis. With a network of FUTURE NESS 52 offices in 27 countries worldwide, OPINION we know that effective leadership OGY is a vital quality regardless of national borders. VAT I O N odgersberndtson.com ECH T C NOL OBSER O WHY I MARKETING Join the conversation at: L @odgersberndtson TOOK #obobserve FLAT L THE Linked Odgers Berndtson WORLD A JOB UNDER BORATION An exclusive interview with Nokia’s Risto ED Siilasmaa UCAT ION ROWD ROWD C FUNDING Welcome 21 6 Under Observation 18 The world of disruption 12 Cover story Disruption is Nokia’s Risto Siilasmaa everywhere and in every aspect of our lives. In 18 Opinion whichever part of the Andrew MacLeod on disruption world you live the radical changes 40 afecting social, political, 20 Flat world technological, digital or Return on involvement corporate life are profound in the 21 Education extreme. The rise of MOOCs For some disruption is a force for good, for others an expression of radical change, with all of the dangers that it brings. Whichever stance you 24 Search Global opinion from take, disruption is here to stay. 32 Odgers Berndtson In this special issue of Observe we range across some of the many ways in which disruption is THE manifesting itself. In talent selection, education, 50 28 Life sciences life science, technology, crowdfunding, streaming, Rise of precision medicine marketing, economics and more. We have garnered opinion and comment from business 32 Future leaders around the world – their responses are Microsoft’s Dave Coplin diverse and in some cases surprising. on pinball machines We also provide our own take on what AGE 34 Selling disruption means in the world of human capital. Auction houses Finding the right leaders capable of functioning go all digital efectively in a disruptive world will be a challenge for us all. Odgers Berndtson intends to stay at the 44 35 Crowdfunding heart of this process. Goodbye banks, Finally, we are delighted to have secured an hello people exclusive interview with Nokia boss Risto Siilasmaa as he continues to reinvent the company OF D 38 Mindfulness and steer it through disruptive waters. Stop. For a moment We don’t profess to have all of the answers. No 28 one can do that. Instead we hope to cast some light on those areas that we believe will be most 40 Streaming relevant to senior executives in boardrooms Upsetting the old players across the globe. Do please tell us what you think by using the 44 Collaboration social media channels listed here. ISR A new economic model Michael Mellink, Managing Partner, Odgers Berndtson 12 35 48 Marketing Netherlands Exchanging the rules @odgersberndtson #obobserve OBSERVEThe Odgers Berndtson Global Magazine_ Issue 03 2015 50 Technology Observe at your SPECIAL ISSUE Disruption cover line one head to go here OBSERVEThe Odgers Berndtson Global Magazine_ Issue 03 2015 Disruption cover line Seven ideas for tomorrow fingertips one text to go here UPT SPECIAL ISSUE Disruption cover line Disruption cover line two head to go here one head to go here Disruption cover line THEDisruption cover line Download the free one text to go here two text to go here Disruption cover line two head to go here Disruption cover line Disruption cover line Issue 03 2015 THE OBSERVEThe Odgers Berndtson Global Magazine_ two head to go here two text to go here Disruption cover line Disruption cover line AGE SPECIAL ISSUE two head to go here two text to go here Observe app for Disruption cover line Disruption cover line one head to go here Disruption cover line AGE two text to go here one text to go here Disruption cover line two head to go here THEDisruption cover line two text to go here Disruption cover line two head to go here Riisto coverOFD line OFD AGEDisruption cover line Riisto cover line your device from the two text to go here one to go here 54 Why I took the job Riisto coverOFD line ALSO INSIDE: one to go here pleaseAn exclusive IS R one to go here interview with ALSO INSIDE: ALSO INSIDE: Nokia’s Risto An exclusive pleaseAn exclusive IS R Siilasmaa IS R App Store or Google interview with please Nokia’s Risto interview with Siilasmaa UPT UPT Nokia’s Risto Play by searching ION ION Siilasmaa UPT Facebook’s Nicola Mendelsohn ‘Odgers Berndtson’ ION 20 4 OBSERVE 3/15 odgersberndtson.com @odgersberndtsonION OBSERVE 3/15 5 Under observation Under observation REINVENTING A WING AND A PRAYER WORK THE AGE OF DISRUPTION BOEING’S NEW 777X America’s Moment. Building on the success of the 777 and 787 Dreamliner, the 777X Creating touches every aspect of life, will be the largest and most efficient twin-engine jet in the world, Opportunity in the unmatched in every aspect of performance. The unusual, glider-like Connected Age by industry, business and society. wings of the 777X take carbon composites to a new level. Longer Rework America, and more efficient, these revolutionary wings will, says Boeing, Here are just some examples published by W.W. change how we fly. Norton of the extraordinary thinking American CEOs, technologists, boeing.com going on around the world, community leaders, educators, management experts and plus some books to read (if government officials suggest an BEYOND HAWKING agenda for an “exciting future in this you have the time), apps to time of change”. The book includes INTEL ASSISTIVE CONTEXT- action people can take in their own download and facts to digest AWARE TOOLKIT community, using the reach of the The speech technology system Internet and data to innovate jobs used by Professor Stephen and to reach new markets and using Hawking has now become technology to match employers and INTERNET EVERYWHERE available as a download – free of workers, transitioning to a ‘no-collar’ GOOGLE’S PROJECT LOON charge. Intel has allowed full use working world. of its Context-Aware Toolkit to Google has launched Project Loon that aims to bring balloon powered give those with a similar disease Internet to everyone, anywhere in any situation. Two-thirds of the an opportunity to better VAT I O N world’s population does not yet have Internet access. Project Loon is FASTER THAN A SPEEDING BULLET communicate and improve a network of balloons travelling on the edge of space, designed to their quality of life. HYPERLOOP TRANSPORTATION TECHNOLOGIES connect people in rural and remote areas, help fill coverage gaps, and OBSER Hyperloop, a conceptual high-speed transportation system put forward bring people back online after disasters. 01.org/acat by entrepreneur Elon Musk, incorporates reduced-pressure tubes in which google.com/loon pressurised capsules ride on an air cushion driven by linear induction SMARTER motors and air compressors. If it ever comes to fruition it will become the THAN YOU world’s fastest train, travelling close to 700mph. THINK hyperlooptech.com The Intelligent Web. Search, Smart Algorithms UNDER and Big Data by Gautam Shroff published by MAN V Oxford University Press MACHINE Now available in paperback, The Glass Shroff’s excellent study takes us Cage. Where on a journey through the Automation is computer science of search, Taking Us by natural language, text mining, Nicholas Carr, machine learning, swarm published by computing, and semantic Bodley Head reasoning, from Watson to Carr, author of the ground- self-driving cars. This machine breaking book The Shallows. intelligence may even mimic at a What the Internet is Doing to basic level what happens in the Our Brains, turns his attention brain. Eye-opening stuff. to the world of automation in a panoramic exposé of the decision-making software A SUITABLE CASE running our lives and how it is changing us all. Rather TRUNKSTER than rejecting technology, More than just a suitcase, the Trunkster is a USB charging, Carr argues we must zipperless-entry product that has been designed to make urgently rethink its role travelling as simple and stress-free as possible. Built-in in our lives, using it to scales help keep the contents within airport guidelines, enhance rather than diminish and the established GPS can aid in locating your luggage. the extraordinary abilities trunkster.co that make us human. ➝ 6 OBSERVE 3/15 odgersberndtson.com @odgersberndtson OBSERVE 3/15 7 Under observation Under observation NO INTERRUPTIONS DON’T CALL MY LAWYER DISRUPTION. GLOBAL STYLE DISRUPTION FACTS LIGHT PHONE The Future of the Professions: How Technology Will Transform the Work of Human Experts by Richard No Ordinary This credit-card sized device Susskind and Daniel Susskind published by Oxford Disruption. The speed of technological adoption that works with your existing University Press The Four Global by 50 million users has accelerated phone, is a rather clever piece Doctors, lawyers, teachers, accountants, tax advisers, Forces Breaking of technology that enables from 38 years (radio) to nine months journalists, the clergy – until recently, argue the Susskinds, All the Trends call forwarding without the the position of individuals in these professions was almost by Richard Dobbs, (Twitter) distractions, removing the unassailable.
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