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A Welcome Message from Pat Schroeder

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A Welcome Message from Pat Schroeder The Official Newsletter of the Association of American Publishers' Get Caught Reading Campaign, Volume 4, #1 A Welcome Message from Pat Schroeder Dear Get Caught Reading Supporter, It is with great honor and gratitude that I have the opportunity to celebrate with you, as a community of book lovers – th booksellers, librarians, educators, and parents – the 10 anniversary of Get Caught Reading this May. As I take leave from the Association of American Publishers, I can’t begin to tell you how much it means to me to hear how so many of you from across the 50 states are “on the same page” for the literacy cause. Get Caught Reading has been such a literacy mainstay, with nations from Europe, Antigua, Romania, Japan, Mexico, United Kingdom, and beyond coming on board to deliver the Get Caught Reading message. It is because of you and your efforts spreading the love of the written word that we are here together celebrating the 10th birthday of such an important public awareness initiative. We are truly thankful for your support. In addition to campaign updates and anecdotes from other GCR advocates, you will find within the pages of this newsletter information on the new partnership with the National Basketball Association and Reach Out & Read. You’ll also catch a glimpse of special one-of-a-kind artwork courtesy of Ian Falconer, author and illustrator of darling Olivia the Pig, who is caught reading by her mom! We are grateful for some of the nation’s most celebrated public figures, celebrities, and beloved characters who have championed our campaign and shared with us their visions of getting caught reading. Did you know many of your favorite celebrities echo the same passion for books as you? We recommend you visit www.BooksAreGreatGifts.com to watch a fun video from Jon Stewart, Maya Angelou, Frank McCourt, Amy Sedaris, Jim Cramer, Bill O’Reilly and many others discussing why books are good food for the brain and why books make great gifts year-round. Feel free to share the message on your Facebook, Twitter, blog, or website! We hope this newsletter is a page turner of ideas to help you keep up the great GCR initiatives in your town, bookstore, library, or school. We thank you for all the fabulous and enthusiastic stories that come pouring in and always welcome more! We all know the importance books have on educating the future of America. As former President Bill Clinton noted, “The public needs books for entertainment and release, and they need them for perspective. Facts are not enough.” The future is in your hands. When you give a friend of any age a book, you give them the world. May we all brighten our own futures th as well as future generations with a good read. Happy 10 Birthday to Get Caught Reading! Fondly, Pat Schroeder, President & CEO Association of American Publishers A Look at Some of Our Celebrity Supporters over the Last 10 years… Ray Allen Tiki Barber Fmr. First Lady Laura Bush Drew Carey Santa Claus Clifford Donald Duck Dora the Explorer Whoopi Goldberg Jeff Gordon Derek Jeter Alicia Keys Rosie O’Donnell Mary-Kate and Ashley Olsen Dolly Parton Diane Sawyer Sammy Sosa Spiderman Veggie Tales Robin Williams What’s New with Get Caught Reading? To mark the 10th Birthday of Get Caught Reading in May 2009, the Association of American Publishers is teaming up with the National Basketball Association and Reach Out and Read to carry the campaign—which celebrates the pleasures of leisure-time reading—to a new level. This year, the groups plan to distribute thousands of posters featuring NBA and WNBA stars “caught reading” their favorite books at select NBA events and through Reach Out and Read pediatric centers in 50 states. Working through the NBA/WNBA community outreach programs NBA Cares and WNBA Cares, the posters will also be displayed and distributed at NBA Cares/WNBA Cares Reading & Learning Centers, which provide children an opportunity to access educational and technological resources, at NBA team “Read to Achieve” events and activities taking place throughout the season, and at community events during WNBA Cares Week in May. The posters will also be distributed through Reach Out and Read pediatric hospitals and community clinics throughout the country. Reach Out and Read works closely with doctors to stress the importance of reading during well-child visits. After visiting with one of the tens of thousands of ROR partnering physicians, each child will receive a book from ROR along with a glossy Get Caught Reading poster from AAP. More than 5.7 million books are distributed each year to more than 3.5 million children through Reach Out and Read. WNBA and NBA stars featured during Get Caught Reading’s 10th Birthday year include: Jerryd Bayless (Portland Trail Blazers), Greg Oden (Portland Trail Blazers), Joe Alexander (Milwaukee Bucks), Derrick Rose (Chicago Bulls), Candice Wiggins (Minnesota Lynx), Lindsay Whalen (Connecticut Sun), Taj McWilliams-Franklin (Detroit Shock), and Roy Hibbert (Indiana Pacers). In addition to NBA and WNBA stars, Get Caught Reading’s public awareness campaign has featured many pop culture figures with a special resonance for young people including LL Cool J, Alicia Keys, Dylan and Cole Sprouse, Dora The Explorer, and Horton of Dr. Seuss’s Horton Hears a Who!. Celebrity sports figures include tennis star Nicole Vaidisova and New York Yankees outfielder Johnny Damon. For a full listing of posters currently available free of charge visit www.getcaughtreading.org. The NBA/WNBA posters will be available this year. “AAP is truly fortunate in having two amazing partners—the NBA and Reach Out and Read—to mark Get Caught Reading’s tenth anniversary,” AAP President and CEO Pat Schroeder said. “Every study being released about children and reading points to the same conclusion: a love of reading is the single most reliable predictor of academic success and too many of our kids are not being motivated or given opportunities to cultivate this love. The Get Caught Reading campaign tries to help with motivation by example, and Reach Out and Read and NBA Cares are doing heroic work to provide opportunities, but we all need to do more.” About NBA Cares About Reach Out and Read NBA Cares is the league's social responsibility initiative Reach Out and Read (ROR) is a national that builds on the NBA's long tradition of addressing nonprofit organization that promotes early important social issues in the United States and around literacy by giving new books to children and the world. Through this umbrella program, the NBA, its advice to parents about the importance of teams and players have donated more than $97 million to reading aloud in pediatric exam rooms across charity, provided more than 800,000 hours of hands-on the nation. ROR makes literacy promotion a service to communities around the world, and created standard part of pediatric care so that children more than 350 places where kids and families can live, grow up with books and a love of reading. ROR learn or play. NBA Cares works with internationally trains doctors and nurses to advise parents recognized youth-serving programs that support about the importance of reading aloud and to education, youth and family development, and health- give books to children at pediatric checkups related causes, including: KaBOOM!, Special Olympics, from 6 months to 5 years of age. A special Boys and Girls Clubs of America, UNICEF, the Make-A- focus is placed on children growing up in Wish Foundation, and the Global Business Coalition on poverty. ROR is celebrating its 20th HIV/AIDS, Malaria and Tuberculosis. Anniversary in 2009. What’s New with Get Caught Reading? New NBA and WNBA Posters Joe Alexander, Milwaukee Bucks Roy Hibbert, Indiana Pacers Jerryd Bayless, Portland Trail Blazers Greg Oden, Portland Trail Blazers Taj McWilliams-Franklin, Detroit Shock Candice Wiggins, Minnesota Lynx Derrick Rose, Chicago Bulls Lindsay Whalen, Connecticut Sun New in Get Caught Reading! New in Get Caught Listening! Ian Falconer’s Olivia the Pig Judy Blume Visit www.GetCaughtReading.com today to download and order your own celebrity wallpapers and posters. Be sure to send all your friends, teachers, students, and customers a personalized Get Caught Reading e-card while you’re there! Download Judy Blume’s PSA at http://www.getcaughtreading.org/listening GCR in Your Community SPOTTED! Look who is getting caught reading Stories Come Alive on Tape across the country… In between pool time and drippy ice cream cones, students at St. John’s Academy in Hillsdale, New Jersey spent last summer bringing books to life on tape. Students were allowed to borrow a book on the topic of equality as well as a tape recorder from the St. John’s Library Media Center before school dismissed for the summer. While on break, they were given a mission to record the book on tape individually or in teams and submit it to the library the first week back to school. The recordings were reviewed, then added to the library’s audio book shelves and made available for checkout. Some students were extra creative with the project, singing on tape or adding music to along with the story while other students made decorative covers for their Mrs. Shelley Zabroske, kindergarten teacher at St. Joseph School tapes. Each student was rewarded with certificates in Mechanicsburg, Pennsylvania reading Blueberries for Sal. and bookmarks for their efforts. Student at Lowell Elementary in Lowell, Arkansas reading The Runaway Pumpkin. St. John’s students are all smiles with the books they recorded on tape and their prize certificates. Students from Brockway Area Jr./Sr.
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