APTN-Communique-2018.Pdf
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mission APTN is sharing our Peoples’ journey, celebrating our cultures, inspiring our children and honouring the wisdom of our Elders. about aptn The launch of APTN on September 1, 1999 represented a significant milestone for Indigenous Peoples across Canada. The network has since become an important entertainment, news and educational programming choice for more than 11 million households in Canada. APTN had its beginnings in the Canadian North more than 30 years ago. The dream of a national Indigenous television network has become a reality, and the rest, as they say, is broadcast history. APTN Communiqué 2018 table of contents 2 / Message from Our Chairperson 4 / Message from Our Chief Executive Officer 6 / Year in Review 8 / Indigenous Production 16 / Our People 22 / Understanding Our Audience 26 / Digital Drum 28 / Advertising 32 / Setting the Technological Pace 34 / Uncovering the Stories that Others Won’t 42 / Conditions of Licence 52 / Programming 66 / Indigenous Day Live Appendix A | Independent Production Activity (Original Productions) 2017-2018 / 1 message from our chairperson JOCELYN FORMSMA Wachiya, diverse perspectives to the national to create platforms that support television landscape, and doing our Indigenous talent and create an Every year, APTN continues part in building a robust and skilled environment in which our team is to evolve as the community Indigenous industry workforce. given opportunities to grow both of producers, actors and We are proud of the work that professionally and personally. The behind the camera talent we have done to date to fuel a continued support and input from grows, and as our Peoples nationwide network of Indigenous our communities provide us with continue to find new (or old) producers, writers, directors, essential feedback that we utilize stories to tell and innovative actors, broadcast professionals and to advance our purpose. Indigenous news teams in every ways to share them. This year province and territory. The APTN Board of Directors has was no different. adjusted to its new structure, which APTN is deliberate in our work we enacted in December of 2016. APTN was successful in receiving to change the digital content The number of representatives a renewed licence from the environment, provide interactive on the Board was reduced from Canadian Radio-television and programming, invest in ongoing 21 members to 12 as part of our Telecommunications Commission viewer research to better governance review. This past year, (CRTC), renewed mandatory understand our audiences’ the Board developed a new process carriage, and an increase in preferences, media consumption for recruiting board members and subscriber fees. This support and viewing habits. We partner will continue to roll out and refine will assist us in continuing to tell with other Canadian agencies the process. important stories, contributing APTN Communiqué 2018 The network is also in the midst their enthusiasm and commitment of a complex, multi-faceted and to APTN. Each of you demonstrates multi-phased digital transformation admirable dedication that helps project. The core projects currently make the network the great underway will help APTN achieve organization that it is. the development of digital competencies and expertise Jocelyn Formsma, Chairperson across the organization. APTN Board of Directors On behalf of the APTN Board of Directors, I would like to acknowledge those who supported us throughout the licence renewal process. Your letters and public expressions of support for us to continue and expand our work helped with our successful renewal. I would also like to acknowledge our hardworking Executive Management team and staff for 2 / 3 message from our CEO JEAN LA ROSE APTN will look back on the On August 31, 2018, the This past fiscal year, the network 2017–2018 fiscal year with Canadian Radio-television and moved forward on many fronts pride, as we remember Telecommunications Commission to increase its presence within the hard work that led to (CRTC) renewed APTN’s our communities and create new one of our most successful mandatory carriage licence for relationships and opportunities for another five years; these changes our Peoples and our communities. licence renewal campaigns. are effective September 1, 2018 to In February 2018, APTN and the Canadians showed August 31, 2023. The CRTC granted National Film Board of Canada overwhelming support of APTN an additional subscriber fee (NFB) announced their partnership the network, submitting 1,130 increase of four cents per month to implement protocols, programs, letters commenting on the for a total of 35 cents a month per training and other initiatives network’s licence renewal household, effective September 1, aimed at strengthening relations application. 99.8% of the 2018. Although the network fell with Indigenous Peoples and letters received expressed short in its request for a five cent creators, as well as to provide new support for APTN, support for increase, the increase awarded will opportunities. Jointly, they will APTN’s continued distribution not only keep APTN on the air, it review the content of the NFB’s as a specialty channel service, will allow APTN to sustain a strong archives to determine the best support for APTN’s plans for and talented Indigenous production protocol for either returning a copy industry and grow opportunities to the communities where they the next licence term, and to better serve the needs of originated or ensure they’re airing support for APTN’s proposed Indigenous communities. with the community’s approval. wholesale fee. APTN Communiqué 2018 This truly represents an innovative population. The next five years to showcase more programming by, approach in working with long- will be devoted to solidifying the for and about Indigenous Peoples established institutions in Canada. network’s position as a national in Canada. I invite you to read the We hope it will lead the way. network in a highly competitive Year in Review section to see some environment offering programming of our proudest accomplishments. APTN also helped launch First that reflects this position. We will Peoples Radio, a company that focus our attention on creating I would like to express my sincere will have radio stations in two partnerships with the Indigenous thank you to the APTN Board major urban centres in Fall 2018. entertainment industry, providing of Directors, to our hardworking Ottawa and Toronto will see the APTN viewers with an opportunity Executive Management team introduction of ELMNT FM in to view the work of Indigenous and staff for their valuable role both cities. It will offer unique filmmakers and positioning APTN in achieving a successful year. programming with a minimum of as a multi-platform broadcaster. Your admirable dedication and 25% Indigenous music and will enthusiasm help make APTN an be a significant platform for our APTN’s future is bright, with organization that is always striving incredible musical talent. endless possibilities for growth to go above and beyond and a and expansion. With a new licence great place to work. APTN will continue engaging and comes a new chapter in our story; serving the Indigenous population a chapter filled with enormous Jean La Rose, in Canada by strongly connecting opportunities to bring more stories Chief Executive Officer with the younger segment of our to more people, and more platforms APTN 4 / 5 year in review 2017-2018 MORE % % THAN 86 94 highlights Canadian programming content Canadian programming broadcast was independently produced 51 HOURS/WEEK 22 HOURS/WEEK Indigenous-language programming French-language in 24 different languages programming broadcast JOURNALISM Announcement of the signing of a 9 AWARDS MEMORANDUM including the Gordon Sinclair OF UNDERSTANDING Award for Broadcast Journalism – presented to a Canadian Broadcast between The National Film Board Journalist for their exceptional of Canada and APTN to pool body of work in television the organizations’ efforts and journalism, and best news or expertise in implementing protocols, information segment category at programs, training and other the 2018 Canadian Screen Awards initiatives aimed at strengthening relations with Indigenous Peoples and Indigenous creators APTN Communiqué 2018 NEW % OF PARTNERED 13 ADVERTISERS 66 EMPLOYEES 30+ EVENTS secured for TV and aptn.ca have Indigenous ancestry including Anisabka Film & Media Arts Festival, Movie Nights Across Canada, National Gathering of Elders, Dreamspeakers Film Festival, Journalists for Human Rights Night MORE Reached an audience of for Rights Gala, imagineNATIVE Film THAN 50 MORE + Media Arts Festival, 13th Annual MILLION Dreamcatcher Gala, First Nations live streams from APTN National THAN 1.2 Language Keepers Conference, News across Canada on Missing at Indigenous Day Live through Whistler Film Festival 2017 – and Murdered Indigenous Women multi-platform delivery and Girls inquiries Aboriginal Filmmaker Fellowship, Inuvik Sunrise Festival, Talking Stick Festival, Soaring: Indigenous Youth Empowerment Gathering (Indspire), 25th Annual Indspire Awards, 2018 INDUSTRY JUNOS – Indigenous Music Album 9 AWARDS 3.7 MILLION of the Year, 2018 South Slave Arctic Winter Games, National Aboriginal for top programming combined users on APTN and Diabetes Association Conference, commissioned by the network APTN National News websites Atamiskakewak Gathering 2018, Eastlink East Coast Music Awards 2018, Vision Quest Conference, Indigenous Fashion Week, Two-Spirit Pow Wow,