Subway Mentoring in Action
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INSIDER INFO Choose Pizza Global Why this sector succeeds Beware the Talent Drain Franchise Retaining your HR assets www.globalfranchisemagazine.com The World Is Yours If you follow these steps MASTER, REGIONAL AND INTERNATIONAL FRANCHISING SUBWAY MENTORING IN ACTION MUST GO SHOWS • CHICAGO • MOSCOW • ISTANBUL Use our master plan to go global EXPANDING TO 10 MANDATES FOR EFFECTIVE CANADA? MARKETING Expert advice to ensure your success DOES EVERYONE KNOW YOUR NAME? PAGE MARK PAGE BILL PAGE ANDRAE 12 JAMESON 20 EDWARDS 60 MARROCCO How FASTSIGNS Locations you Franchising in the reinvents the printshop never considered Great White North MARY BROWNS GATEFOLD ad_GLOBAL FRANCHISE 01/08/2019 17:25 Page 1 CONTENts HIGHLIGHTS Pizza: Set to Great White Franchise 26 keep rising? 09 North 60 where?? The pizza sector is What's stopping you Bill Edwards goes off flourishing. Isn't it time you took a from franchising in Canada? We look the beaten track in search of lesser slice of the action and made at the kind of reception you're likely known franchise destinations some dough? to receive FRANCHISE 26 PIZZA: HOW TO MAKE 88 YOUR MASTER PLAN FOR OPPORTUNITIES SERIOUS DOUGH GOING GLOBAL All you need to grab a slice of the pie John Hayes offers his expertise 12 FASTSIGNS 33 10 MANDATES FOR 94 EXPOSURE A license to print money? EFFECTIVE MARKETING Useful upcoming franchising events Marketing costs money – get it right 18 SUBWAY 96 TALKING ABOUT Join a global hard-hitter 45 CANADA v USA THAT GENERATION Viva la difference, says Angela Coté Marketing to millennials 32 FIBRENEW Furniture restoration service 48 READY, FIRE, AIM Justin Livingston advises 43 HELEN DORON preparedness LEGAL EDUCATIONAL GROUP Children's tutoring 51 GF ONLINE Online with James Fell 20 5 MUST-DOS FOR 54 CHOUPETTE FRANCHISING IN CANADA High style for kids 52 4 STEPS TO CHOOSING Andrae Marrocco is your expert guide YOUR FRANCHISEE 56 SMOKES POUTINERIE Dan Bish shows you how Entertaining cult Canadian outfit to get it right INTERVIEW 72 SCHOOL OF ROCK 58 WHY CUT & PASTE WON'T DO Meet its driving force Sanjay Duggal on Gulf franchising 36 GLOBAL FRANCHISE 93 BODYSTREET 60 OFF THE BEATEN TRACK MEETS DAVID BARR Fitness franchise working out Have you considered IFA Chair speaks to Global Franchise these destinations? 70 5 MINUTES WITH RAY HAYS ADVICE AND INSIGHT 65 HOW TO Managing Partner, FranLaunch USA FRANCHISE IN FRANCE Making entry into France trės facile 9 CANADA 74 GOING UP IN THE WORLD SHOWS AND EVENTS Guide to franchising North Pick the right time to go international starts here 77 ARE YOU EXPERIENCED? 40 BE MY FRANCHISE 10 ARE YOU READY, CANADA? Is sector experience important? Turkey's top show previewed Are Canadian brands ready for international expansion? 81 MAKE IT HAPPEN ANYWHERE 71 YOUR ENTRY TO THE Tips for successful RUSSIAN MARKET 15 BEWARE THE TALENT DRAIN overseas expansion Moscow's high level franchise show How to retain your most @globalfranmag valuable assets 84 A CHILD'S GUIDE TO 95 FRANCHISE FRANCHISING EXPOSE CHICAGO Global Franchise 24 5 STEPS TO One brand prepares to go Mid–West hub show GREAT MENTORING Global Franchise international How Subway brings on magazine its franchisees 4 GLOBAL FRANCHISE | ISSUE 4.5 32 GLOBAL FRANCHISE | ISSUE 8.3 Contents&Eds.indd 4 02/08/2019 12:53 UPFRONT rogress is never achieved without P change and this magazine has seen a whole heap of changes over the last few years, changes which have, we like to think, brought improvement and created a magazine which better serves the international franchise community. People who ought to 09 know seem to think so, anyway– Global Franchise walked off with the 'Industry Contribution' award at the recent bfa/HSBC Franchise Awards. in Singapore as part of the GF team, he already has This has been a cause for much the contacts and will be hitting the ground running. celebration in these parts. You probably heard some In this, my final issue, you'll find all you need and of the ruckus where you are. Although we had never more to succeed in the pizza restaurant business. aimed towards that kind of recognition, we have a We look at how you can get franchisee selection sterling team here who have always fulfilled their right and consider your options for franchising off roles to the best of their ability and have worked the grid, i.e. establishing your brand in less obvious extraordinarily hard to create a magazine and web locations around the globe. And, importantly, this presence that has become an accepted resource for issue has a Canada theme going on, with good franchisors and master franchisees everywhere. And advice and information for those franchising in this we go on improving it. fascinating multi-cultural country and for those Last issue we brought you a bigger magazine planning on expanding North of the border. with a much changed look – we hope you liked it. Whatever your role in franchising, I hope you will This issue sees another change and that's a more found something of interest and more that is of use personal one. I'm vacating the editor's chair to in this unique journal. I'll take my leave now in the concentrate on other projects – but fear not, you sure and certain knowledge that this is a magazine, will be in very capable hands with new editor, a website, a video and podcasting system which is James Fell. James has recently been heading up only going to grow bigger, and better. Cheers! the burgeoning online side of Global Franchise, maintaining and much improving the website at www.globalfranchisemagazine.com, looking after Ross Gilfillan all matters digital and running the Global Franchise Editor, Global Franchise video department. Having already attended FLAsia [email protected] globalfranchisemagazine.com GROUP ADVERTISEMENT MANAGER ART DIRECTOR Lloyd Oxley Richard Davies 44 (0)1323 471291 | [email protected] DESIGNERS Adam Barford, Chris England, Luke Rogers SENIOR ACCOUNTS MANAGER CREDIT CONTROL Sue Carr 44 (0)1206 505903 Neil Phillips 44 (0)1323 471291 | [email protected] PUBLISHER Matthew Tudor ACCOUNT MANAGER Craig Bartlett 44 (0)1323 471291 | [email protected] Published by Aceville Publications Ltd EDITORIAL DIRECTOR (BUSINESS) The Boatshed, Sovereign Harbour, Emily Seddon | [email protected] Eastbourne, East Sussex, BN23 6JH. Printed in England EDITOR ISSN 1744-6988 © Aceville Publications Ltd 04 EXPERT Ross Gilfillan | [email protected] 9 771744 698037 ADVICE * Brand profi les * Interviews * Industry trends What Franchise * Franchise directory £3.99 * VOLUME 14 ISSUE 4 www.what-franchise.com Disclaimer: Limitations of Global Franchise Content: the Global Franchise Content (including any information we publish regarding Third Party Products) is only for your general information and FINANCIAL FOCUS PERFECT entertainment purposes and is not intended to address your particular requirements. In particular, the Global Franchise Content, including UGC and any other content provided by third parties and Keeping accurate FIT accounting records is The transition from easier than you think HM Forces to franchisee distributed by Global Franchise Website, does not constitute any form of advice, recommendation, representation, endorsement or arrangement by Global Franchise. It is not intended to be and should Smart Route to Business MULTI-UNIT not be relied upon by users in making (or refraining from making) any specific investment, purchase, sale or other decisions. Appropriate independent advice should be obtained before making any OWNERSHIP FRANCHISING The documents and The pros and cons of processes would-be expanding your business such decision, such as from a qualified financial adviser. Any agreements, transactions or other arrangements made between you and any third party named on (or linked to from) Global Franchise franchisees need to be aware of Website are at your own responsibility and entered into at your own risk. Any information that you receive via Global Franchise Website, whether or not it is classified as “real time”, may have stopped Getting the LATER LIFE DEAL DONE ENTREPRENEURS The mechanics of Life is far from over being current by the time it reaches you. It is not intended to be and should not be relied upon by users in making (or refraining from making) any specific investment, purchase, sale or other decisions. selling your franchise once you hit 50 Appropriate independent advice should be obtained before making any such decision, such as from a qualified financial adviser. Any agreements, transactions or other arrangements made between you Stelios Haji-Ioannou The entrepreneur making franchise success easy and any third party named on (or linked to from) Global Franchise website are at your own responsibility and entered into at your own risk. Any information that you receive via Global Franchise Website, PAGE REDUNDANCY PAGE BEFORE PAGE KEYS TO | 32 GLOBAL14 VICTIM? FRANCHISE6 YOU INVEST 26 SUCCESS ISSUEwhether 8.3or not it is classified as “real time”, may have stopped being current by the time it reaches you. The views and opinions expressed in GlobalGLOBALFRANCHISEMAGAZINE.COM Franchise magazine are those of the author(s) and do 5 What a franchise could The questions to ask your Top tips for aspiring o er you prospective franchisor franchisees not necessarily reflect the views and opinions of Global Franchise magazine or staff. Contents&Eds.indd 5 02/08/2019 11:59 More than 2,700 small businesses were surveyed by Guidant Financial and LendingClub to gather Trending Now these insights