Road Safety Awareness Campaign for School Students Under LGED’S RIIP-RDP-25 in Barisal and Khulna Division
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Road Safety Awareness Campaign for School Students under LGED’s RIIP-RDP-25 in Barisal and Khulna Division April 2007 75 Mohakhali Dhaka1212, Bangladesh Telephone # 9881265, 8824180 Ext.2115, 2116 Fax: 88-02-8823542, 8823614 Email: [email protected]. [email protected] Website: http://www.brac.net Table of Contents Page No. INTRODUCTION 1 OBJECTIVES 1 SCOPE OF WORK 1 APPROACH AND METHODOLOGY 2 IDENTIFICATION OF TARGET GROUP 3 STAFF AND OFFICE 3 PROJECT INTERVENTION 4 RS Institution Building and Capacity Development at Community Level 4 Selection of Local NGO/CBOs 4 Road Safety Training of NGO/CBO Leaders 4 Suitable IEC Material Developed 6 Flipchart 6 Posters 6 Education for Students of Road-Side Educational Institutions 7 Teachers’ training 7 Students’ training 7 Kick off Event 8 ASSESSMENT 8 Key Findings 9 Walk on right side of the road having no footpath 9 Walking on road in a group 9 Unsafe spots for crossing road 9 Safe crossing road 9 Road safety engineering facilities 10 Night visibility 10 Safe travel by bus 10 DISSEMINATION 10 COORDINATION AND LINKAGE 12 LESSON LEARNED AND RECOMMENDATION 13 Table of Annexes Title Page No. Annex- 1 Pictures of Project activities 14 Annex- 2 List of the selected NGOs/CBOs 18 Annex- 3 Participant list of NGO/CBO leaders’ Road Safety Awareness Training 19 Annex- 4 Teacher training schedule and Teachers trained 20 Annex- 5 List with names of covered Education Institutions 21 Annex- 6 Certificate given to teachers received RS Training 25 Annex- 7 Details of kick-off events 26 Annex- 8 Questionnaire: Pre and Post campaign assessment 27 Annex- 9 Highlights of dissemination workshops 29 Annex- 10 Workshop programme 35 Annex- 11 List of workshop participants 36 Glossary BRAC Bangladesh Rural Advancement Committee CBO Community Based Organization DC Deputy Commissioner DRSC District Road Safety Committee DTL Deputy Team Leader EI Educational Institution GC Growth Centre GPS Government Primary School IDTA Institutional Development and Training Advisor IEC Information Education and Counselling IST Institutional Support and Training LGED Local Government Engineering Department MD&RSS Market Development and Road Safety Specialist MOU Memorandum Of Understanding NGO Non-governmental Organization NMV Non-motorised Vehicle PMO Project Management Office Pri. Primary RAC Rapid Action Campaign RDP Rural Development Programme RHD Roads and Highways Department RIIP Rural Infrastructure Improvement Project RPS Registered Primary School RS Road Safety Sec. Section TARC Training and Resource Centre URSC Upazilla Road Safety Committee INTRODUCTION On March 01, 2006 a Memorandum Of Understanding (MOU) was signed by Mr. Rainer Kuhnle, Institutional Development & Training Adviser (IDTA), RDP-25 / RIIP-IST, LGED, PMO, Dhaka and Director, BRAC Mr. Ahmed Najmul Hussain for undertaking Road Safety awareness for School Students under LGED’s RIIP-RDP-25 in Barisal and Khulna Division. Accordingly BRAC commenced the project activities on 15.03.2006. The statistics reveal that Bangladesh has one of the highest fatality rate in road accidents. At least 10 to 12,000 thousand people loose their lives due to road accident every year. Majority of accidents take place on highways. The upazila roads of LGED are not affected by road accidents at present as highways. But after the present widening and repair works, these roads are likely to be scenes of high speed and increased motorised and non-motorized traffic. Besides the new good roads offering better communication will generate trips increasingly of local inhabitants to cities, markets, growth centers etc. for trade, education, business. This will expose the local road users to more accident risks. Their lack of road safety awareness particularly of pedestrians and drivers of rural transports like rickshaws, auto rickshaws and human haulers will be threats to road safety in future unless actions are not taken right now to improve road safety awareness. This project therefore has been designed and implemented by BRAC to provide road safety awareness to the most vulnerable section of pedestrians i.e., the students of the selected educational institutions situated beside the project roads. Road safety training for local NGO/CBOs was included in the project with a view to develop road safety institutions at local level – a very important need for sustainability of road safety initiatives at grass root level. An assessment of the impact of this awareness project was carried out in a small scale, which has shown positive results. OBJECTIVE To improve road safety awareness of students of educational institutions situated beside selected upazila roads of LGED with a view to reduce their risks of road accidents. To develop capacity and awareness of local NGOs/CBOs enabling them to assist the communities to plan, manage and maintain their own road safety initiatives and help establish their linkages with road safety institutions and service providers. SCOPE OF WORK Under the RIIP/RDP-25, LGED is constructing/reconstructing/rehabilitating 106 upazila roads in Barisal and Khulna Divisions. These roads are expected to carry high traffic after completion of the work. Through this project during 5 months from March to August 2006 the students of educational institutions situated within 500 metres at either side of 14 upazila roads have been made aware about safety. Name of the project roads with length, number of educational institutions and number of students are given below: 1 Barisal Division No. No. of District Upazila Name of Road Length of EI Student Barisal Gournadi Gournadi Bandar – Sarikol 17.20 10 3006 Pirojpur Sadar Pirojpur - Sreeramkati upto Dakshin Jibgram 11.61 11 3228 Jhalokhati Sadar Jhalokhati Bus Station-Manpasha GC upto 10.096 10 2376 Balakdia R&H road Patua-khali Kalapara Alipur GC - via Kalaroa Chapila Bazar 11.957 05 964 Bhola Sadar llisha bus stand Kalghat – Pangasia Bazar 13.10 08 3236 Barguna Bamna Amua Kheyghat – Dauatola up to Pilulia 21.00 18 3389 Bazar Total 84.963 62 16199 Khulna Division No. No. of District Upazila Name of Road Length of EI Student Jessore Sadar Haibatpur – Hashimpur GCC 10.43 09 2086 Magura Salikha Simakhali – Bunagati via Hazrahati 13.80 14 3785 Jhenidah Kaliganj Nirikelbaria – Kaliganj via Naldanga bazar 15.60 15 3420 Kushtia–Rajbari RHD–Panti GC via Kushtia Kumarkhali 16.00 08 1878 Jaduboyra–Sandiara bazaar Narail Lohagora Laxmipasha – Mohajon 13.50 11 3124 Khulna Dumuria Dumuria – Baroria 16.52 07 1245 Bagerhat Sadar Barakpur – Chulkati – Plolerhat GCC 11.90 10 2291 Satkhira Kalaroa Baguri Beltala – Gourahati 10.50 07 2261 Total 108.25 81 20090 APPROACH AND METHODOLOGY Reconnaissance of the 14 project roads was carried out through extensive visits. For this the project staff had to visit these roads, built up areas and villages along the roads, talk to teachers, students, shop keepers and villagers to obtain information about local road accidents, knowledge and behavior about use of road and discuss with engineers / consultants of the particular LGED projects about the road design and engineering facilities to be provided. Providing training on road safety to teachers and students of educational institutions situated beside the selected project roads is very cost effective. For this the project staff visited selected educational institutions along the road and discussed with the teachers and students. Two teachers from each educational institution were selected to receive training on road safety. 2 For educational institutions having less number of students one teacher was selected. The trained teachers in turn were used to provide road safety training to the entire students of their institutions, using the training flipcharts. For sustainability of community driven initiatives it has been experienced in the country as well as abroad that local NGOs who live close to local communities and work at grass root level can play major role in improving road safety awareness at community level in the following way: . Through using the flip chart and posters received from this project, they will make different local groups of road users aware on road safety . Would take active role and participate in any road safety activities organized by URSC, DRSC, Road authorities, Police etc. Will be involved in the implementation of this project on voluntary basis, act as bridge between the community and road safety service providers like URSC, police, LGED, hospitals/clinics, transport associations etc. Contribute in sustaining road safety initiatives locally with support and sponsorship from local philanthropists, private sector businesses etc. Be encouraged to apply and become member of URSC in the slot of NGO membership . Will be capable to submit project proposal for improving local road safety to NGO Foundation or other donors/fund providers with technical support from BRAC . Be included in BRAC’s Road Safety-NGO Network and keep constant contact with BRAC for updates on road safety good practices, materials etc. Since it was a community centric project, a certain amount of flexibility in the implementation process had to be resorted for coping with some unavoidable and changed circumstances. IDENTIFICATION OF TARGET GROUP The review of accidents revealed that lack of knowledge of students about road safety particularly on safe walking and crossing of roads are main reasons of road accidents involving students. Besides, the local community and community based organizations i.e., NGOs and CBOs engaged in various socio economic activities living at grass root level are well placed to make the road users aware about road safety but they are not aware themselves in this regard. Considering the prevailing lack of awareness as mentioned above the following were selected as target groups of the awareness campaign: . Teachers and students of selected road side educational institutions . Selected local NGO/CBOs STAFF AND OFFICE The following staff assigned/placed by BRAC were involved in the implementation of the project. They operated from the Project Field Office established at BRAC Area Office, Churamonkathi, Sadar Upozila, Jessore and BRAC BDP Patuakhali Regional Office, Shiuli Mansion, Choto Chourasta, DC Office Road, Patuakhali.