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RSI LA 1, Il Leader Del Mercato Nella Svizzera Italiana Con Una Forte Identità Nazionale E Regionale

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RSI LA 1, Il Leader Del Mercato Nella Svizzera Italiana Con Una Forte Identità Nazionale E Regionale RSI LA 1, il leader del mercato nella Svizzera italiana con una forte identità nazionale e regionale ▪ RSI LA 1 è l’emittente tv per la Svizzera Attualità, Film italiana con una vasta gamma di programmi 43% Programma RSI LA 1 in tutti i generi, comprese le produzioni Film e serie TV proprie, e si distingue in particolare modo 57% 241 78 742 nei format di informazione e 20 Informazione approfondimento. 56 ▪ Ampia scelta di serie tv e film in prima 654 2352 Format per visione (incl. vs. mercato pubblicitario 7% 3-14 bambini e giovani italiano). 49% 324 Cultura e ▪ Nessuna finestra pubblicitarie nella Svizzera 15-29 formazione italiana = LA 1 leader indiscusso del mercato Musica 30-59 1057 42% Performance 2020 60+ Religione 3% 11% < CHF 4500 Sport Fascia oaria 24 ore ore 19-23 35% 3261 CHF 4500- Target 3+ 15-59 3+ 15-59 8999 Intrattenimento CHF 9000- 11999 Share in % 20.1% 20.0% 29.1% 28.9% 51% Altre CHF >12000 trasmissioni Penetrazion e netta in 157’609 80’892 131’290 65’532 mille Fonte: Mediapulse TV Data (Instar Analytics), CH-I, persone 3+ incl. ospiti, RSI LA 1, 1.1.-31.12.2020, 24 ore, ore di programma per genere, tutte le piattaforme, overnight +7 Fonte: Mediapulse TV Data (Instar Analytics), CH-I, persone 3+/ persone 15-59 anni incl. ospiti, RSI LA 1, 1.1.- 31.12.2020, lun-dom, ore 19-23 / 24 ore, share/penetrazione netta in mille, tutte le piattaforme, Overnight +7 1 RSI LA 1 Primetime 1 semestre 2021 Lunedì Martedì Mercoledì Giovedì Venerdì Sabato Domenica 18.00 Telegiornale-Flash 18.10 Zerovero Scacciapensieri Il Giardino di Albert 19.00 Il Quotidiano Rompiscatole Insieme Home Edition Gioco del mondo 19.45 Lotto (Quiz) 20.00 Telegiornale 20.30 Meteo Via col venti Storie Serie 20.40 Quiz (Cultura) Salute 21.00 Film Serie Falò Serie Film Patti Chiari Serie Serie Serie UB Film UB Film (The Catch) (Rizzoli & Isles) Serie Serie Serie Serie Filo della Storia Tempi moderni (Two & Half Man) Serie 22.30 (Suits) (Greys Anatomy) (The Mysteries of ..) 22.50- INFO NOTTE 23.30 (Nachtjournal) 23.30 Meteo notte Serie Film Lotto & Film Serie Film Film Film 23.40 (The Mentalist) (Drama-Filme) 2 Affidatevi alla qualità e alle prestazioni del programma Target persone 15-59/ share in % / ore 19-23 28.9 21.8 5.7 1.2 27.2 RSI LA 1 RSI LA 2 teleticino 6.5 10.1 5.8 9.5 3.9 3.8 3.4 3.2 4.0 2.2 1.7 1.7 2.9 1.4 2.5 2.0 2.0 1.7 1.3 0.9 0.3 RTS 1 RTS 2 TF1 CH TMC CH TFX CH M6 CH W9 CH RTL9 CH C8 CH 6ter CH AB3 CH Nota: Le quote di mercato del 2020 erano soggette a un cambiamento nell'uso della TV a causa della pandemia Covid-19. A causa della cancellazione di diversi eventi sportivi, i 2° canali della SSR non hanno avuto il consueto rendimento. Fonte: Mediapulse TV Data (Instar Analytics), CH-T, CH-F, CH-I, gruppo target incl. ospiti, tutte le piattaforme, notte +7 01.01.-31.12.2020, lun-dom, ore 19-23 3 Le emittenti della SSR garantiscono un ottimo impatto pubblicitario Ø del rating effettivo dei blocchi pubb. in mille / target pers. 15-59 / ore 19-23 SRF 1 112.7 RTS 1 52.5 SRF zwei 20.1 RTS 2 5.2 SRF info 6.9 TF1 CH 13.1 TRC_DS* 58.3 SWISS 1 6.9 TFX CH 3.1 RTL CH 26.1 TMC CH 2.8 ProSieben CH 14.5 M6 CH 15.6 3plus 14.3 6ter CH 5.3 RSI LA 1 12.3 SAT.1 CH 12.3 W9 CH 4.2 VOX CH 11.8 RSI LA 2 1.7 C8 CH 3.3 4plus 9.5 RTL9 CH 2.9 TELETI 0.4 RTLZWEI CH 9.0 *Ø 24h Nota: Gli ascolti dei blocchi pubblicitari nel 2020 sono soggetti a un cambiamento nell'uso della TV a causa della pandemia Covid-19. A causa degli eventi sportivi cancellati, i 2° canali tv della SSR non hanno raggiunto le consuete prestazioni. Fonte: Mediapulse TV Data (Mediawizard), CH-T, CH-F, CH-I, 01.01.-31.12.2020, gruppo target incl. ospiti, tutte le piattaforme, overnight +7 Tipologia commerciale solo blocco pubb., blocco pubb. CH, interruzione pubblicitaria, blocco pubb. davanti allo sport in diretta, blocco pubb. davanti a magazine sportivi. Stato effettivo 2020: : 11.01.2021 4.
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