Information Sheet for the Production of TV Sponsorship Tools
Total Page：16
File Type：pdf, Size：1020Kb
Information Sheet for the Production of TV Sponsorship Tools 1. BILLBOARD / REMINDERS 1. BILLBOARDS / REMINDERS ...1 2. INSERT .........................................4 A reference to the sponsor, in the form of a billboard before and/or 3. PROMOTIONAL TRAILERS .... 5 after the broadcast, points out to viewers that the program is spon- 4. COMPETITIONS ......................... 5 sored. If there is a break in the program, a reminder (similar to the billboard) is broadcast before and/or after the commercial break. Caption Billboard length The billboard must make it clear that the program is sponsored. To In accordance with sponsorship agreement reinforce this message, the following caption is included at the top left of the picture: Number of themes The number of themes depends on the broadcast frequency and the Example: duration of the agreement and is determined by the Sponsorship Project Manager. SRF: «TV-Sponsoring» SRF: SRF Sponsorship Project Manager RTS: «Sponsoring TV» RTS: Admeira Sponsorship Project Manager RSI: «SPONSOR TV» RSI: Admeira Sponsorship Project Manager Forms of sponsor reference Acoustic and/or visual. Please check in advance with the respective SRF/Admeira project manager because the form of sponsor referen- ce depends on certain legal conditions. Sponsor dedication The exact text of the caption is available as a tga file. Only an edit Whenever there is a sponsor reference, there must also be a sponsor station may add this file to the billboard. dedication to create a clear link between the sponsor and the pro- gram. The sponsorship relationship must be made transparent to the The file can be requested from the SRF Sponsorship Project Mana- viewers. The sponsor dedication must be in the language of the ger or be downloaded from the Admeira website (client section). channel concerned. Login: E-mail: [email protected] Examples: Password: Sponsoring – Program name + «…sponsored by…» – Program name + «…supported by…» Sponsor identification – Program name + «...with...» The sponsor reference may also include certain additional elements. Examples: Permitted on SRF and RSI: – Company logo – Program name + «…brought to you by…» – Other symbols – Program name + «…is presented by…» – Products – Services Not permitted on RTS: – Addresses * – Program name + «...presented by...» («...présenté par…») These elements are supplementary and may not replace the sponsor Not permitted on SRF, RTS, RSI: reference. – Program name + «...offered by...» («...offeriert von...» / «...offert par...» / «...offerto da...») * Website addresses may not contain any promotional statements (e.g. www.alwayscheaper.ch). The intros and outros need not be identical, but they must always refer to the sponsored program. Information Sheet for theProduction of TV Sponsorship Tools 1 dimensione minima 6 mm dimensione minima 4 mm dimensione minima 6 mm dimensione minima 4 mm dimensione minima 6 mm dimensione minima 4 mm dimensione minima 6 mm dimensione minima 4 mm dimensione minima 6 mm dimensione minima 4 mm No sales promotion in the sponsor reference Quality and design The sponsor reference may not contain any statements or represen- As a general rule, technical quality is governed by the EBU recom- tations of a promotional nature. Examples of statements not per- mendations on professional broadcast technology. Depending on mitted: where it is to be broadcast, the billboard must be supplied in one of the following formats: Statements on price*: – SaleSpecial offer HD (High Definition) – Discount SRF 1, SRF zwei, RTS Un, RTS Deux, RSI LA 1, RSI LA 2 – Price information (product XYZ for CHF 30) (SRF info is converted from HD into SD) – Free – Two-for-one meal offers HD video formats: – 1080i /25 (interlaced 50 half frames/sec) Incitements to make a direct purchase / visit: – Now or never HD-compatible production and source formats: – Order now at www…. – HD broadcast cameras with a resolution of at least 720 x 1280 – Call in pixels and three image sensors of a minimum size of 1/2», recor- – Tomorrow only ding at rates of at least 50 Mbit/sec – Last few remaining – 35 mm and Super35 film – While stocks last – Professional HD film cameras (e.g. Arri D20, Genesis, Viper, Vari- – Limited edition cam, Red) – Must end this week – Editing systems such as AVID DNxHD, Final Cut Pro (uncompres- sed or DVC Pro HD), systems with a minimum bit rate of 50 Mbit/ * obligatory disclosure of rates for value-added service numbers is sec permitted – Super16 film, depending on quality – decision made on a ca- se-by-case basis! Legal bases The current BAKOM sponsorship guidelines for radio and TV which Not classified as HD-compatible: are available on www.bakom.ch (see under Themen / Radio & Fern- – Consumer HD formats (e.g. HDV, AVCHD) sehen / Werbung und Sponsoring / Werbe- und Sponsoringrichtlini- – 16mm film en) form the legal basis for the production of billboards. – Cameras with image sensors of less than 1/2», or fewer than three image sensors Special provisions – All Betacam formats: SX, Digibeta, IMX, etc. The acoustic and visual design of the billboard must, wherever pos- sible, reflect the corresponding broadcast ident as closely as pos- The sponsor must verify the channel, quality and design before bill- sible (especially in the case of light entertainment programming). board production starts. Production Contact persons: The sponsor is responsible for the production of the billboard (costs SRF: SRF Sponsorship Project Manager borne by sponsor). RTS: Admeira Sponsorship Project Manager RSI: Admeira Sponsorship Project Manager Example of a 10-second billboard: Billboards are incorporated into the broadcast schedule for the channel and as a result, unlike conventional TV adverts, are not pro- duced to an exact length. 10:00:11:00 10:00:10:00 Timecodes 10:00:09/21 10:00:00:00 09:59:59:00 10:00:00/03 A story is therefore visible from 0 sec onwards and must be completed by 10 Schedule Visible billboard Schedule sec. Dedication +3 frames start/ end –3 frames Please note the format «Votre soirée» on RTS (valid also for Co-Sponsoring): Sound 0 sec start soundtrack / end music at 10 sec The length of the billboard is 8 seconds! Image –1 sec start of video images / video images continue until +1 sec Information Sheet for theProduction of TV Sponsorship Tools 2 dimensione minima 6 mm dimensione minima 4 mm dimensione minima 6 mm dimensione minima 4 mm dimensione minima 6 mm dimensione minima 4 mm dimensione minima 6 mm dimensione minima 4 mm dimensione minima 6 mm dimensione minima 4 mm Image Approval of storyboard The cameras used must have at least three CCD image sensors. EBU The sponsor must submit the storyboard incl. dedication for appro- recommendation R103-2000 applies to color space tolerances. val before producing the billboard and no later than 6 weeks prior to its first broadcast. Content, design and legal approval by the res- HD (High Definition) sound pective project managers takes up to 10 days. Audio format: PCM Sampling frequency: 48kHz SRF: SRF Sponsorship Project Manager Quantization: 16 or 20-bit for SD productions RTS: Admeira Sponsorship Project Manager 16 or 24-bit for HD productions RSI: Admeira Sponsorship Project Manager Channel track allocation: Stereo: Audio 1: Program mix left Approval of billboard Audio 2: Program mix right The sponsor must submit the finished billboard incl. dedication – 5.1: Audio 3: Program mix 5.1 L produced on the basis of the approved storyboard – as a movie file Audio 4: Program mix 5.1 R no later than 2 weeks before the first broadcast. Final approval by Audio 5: Program mix 5.1 C the respective project managers (see contacts above) takes up to Audio 6: Program mix 5.1 LFE five days. Audio 7: Program mix 5.1 Ls Audio 8: Program mix 5.1 Rs Approval of broadcast material The broadcast material must be supplied at least 7 working days SRG SSR adheres to the audio levels in EBU recommendation EBU before the first broadcast. R128. Accepted formats: The key parameters of EBU R218 are: SRF Program loudness (fixed): -23 LUFS. (preferred) (The dialnorm value in the Dolby meta data must correspond to the – Professional Disc with XDCAM HD 4:2:2 program loudness value). (MPEG 2@ ML, HP/Long-GOP, 50 Mbit/s) Program loudness tolerance: +/- 1 LU (accepted) Maximum permitted true peak: - 1 dBTP – HDCam SR (colour subsampling 4:2:2) – HDCam Loudness range (LRA): ideal 8 to 12 LU, tolerated 2 to 18 LU. For normal TV content, values between 8 and 12 LU have proven best. RTS – MXF OP1A file, codec XDCAM 50HD 422, audio stereo 24BIT Highly condensed material may show values as low as 2 LU, while in accordance with European norms R128 dynamic material may be up to 18 LU and more. However, values exceeding 18 LU are problematic for broadcasting operations and RSI should therefore be avoided. – MXF file with XDCAM HD 4:2:2 (MPEG 2@ ML, GOP 12, 50 Mbit/s) Maximum momentary loudness level: undefined File formats: Maximum short-term loudness level: + 3lufs The exchange file format is MXF OP1A. The applicable standards are described in the following documents: SUISA The sponsor must acquire recording rights to music from the com- – SMPTE 377M: Material Exchange Format MXF poser or from SUISA and must pay SUISA directly for such rights. – SMPTE 378M: The sponsor must provide the respective SRF/Admeira project ma- Material Exchange Format MXF Operational Pattern 1A nagers with the relevant SUISA number. – SMPTE 381M: Mapping MPEG Streams into the MXF Generic Container Cooperative Society of Music Authors and Publishers in Switzerland (SUISA) Please use a continuous time code if there are multiple billboard Bellariastrasse 82 themes. P.O. Box 782 8038 Zurich Tel: +41 44 485 66 66 Fax: +41 44 482 43 33 www.suisa.ch Information Sheet for theProduction of TV Sponsorship Tools 3 dimensione minima 6 mm dimensione minima 4 mm dimensione minima 6 mm dimensione minima 4 mm dimensione minima 6 mm dimensione minima 4 mm dimensione minima 6 mm dimensione minima 4 mm dimensione minima 6 mm dimensione minima 4 mm Delivery to SRF 2.