Information Sheet for the Production of TV Sponsorship Tools

1. BILLBOARD / REMINDERS 1. BILLBOARDS / REMINDERS....1 2. INSERT ...... 4 A reference to the sponsor, in the form of a billboard before and/or 3. PROMOTIONAL TRAILERS ..... 5 after the broadcast, points out to viewers that the program is spon- 4. COMPETITIONS ...... 5 sored. If there is a break in the program, a reminder (similar to the billboard) is broadcast before and/or after the commercial break. Caption Billboard length The billboard must make it clear that the program is sponsored. To In accordance with sponsorship agreement reinforce this message, the following caption is included at the top left of the picture: Number of themes The number of themes depends on the broadcast frequency and the Example: duration of the agreement and is determined by the Sponsorship Project Manager. SRF: «TV-Sponsoring» SRF: SRF Sponsorship Project Manager RTS: «Sponsoring TV» RTS: Admeira Sponsorship Project Manager RSI: «SPONSOR TV» RSI: Admeira Sponsorship Project Manager

Forms of sponsor reference Acoustic and/or visual. Please check in advance with the respective SRF/Admeira project manager because the form of sponsor reference depends on certain legal conditions.

Sponsor dedication The exact text of the caption is available as a tga file. Only an edit Whenever there is a sponsor reference, there must also be a sponsor station may add this file to the billboard. dedication to create a clear link between the sponsor and the program. The sponsorship relationship must be made transparent to the The file can be requested from the SRF Sponsorship Project Mana- viewers. The sponsor dedication must be in the language of the ger or be downloaded from the Admeira website (client section). channel concerned. Login: E-mail: [email protected] Examples: Password: Sponsoring – Program name + «…sponsored by…» – Program name + «…supported by…» Sponsor identification – Program name + «...with...» The sponsor reference may also include certain additional elements. Examples: Permitted on SRF and RSI: – Company logo – Program name + «…brought to you by…» – Other symbols – Program name + «…is presented by…» – Products – Services Not permitted on RTS: – Addresses * – Program name + «...presented by...» («...présenté par…») These elements are supplementary and may not replace the sponsor Not permitted on SRF, RTS, RSI: reference. – Program name + «...offered by...» («...offeriert von...» / «...offert par...» / «...offerto da...») * Website addresses may not contain any promotional statements (e.g. www.alwayscheaper.ch). The intros and outros need not be identical, but they must always refer to the sponsored program.

Information Sheet for theProduction of TV Sponsorship Tools 1

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dimensione minima 6 mm dimensione minima 4 mm No sales promotion in the sponsor reference Quality and design The sponsor reference may not contain any statements or represen- As a general rule, technical quality is governed by the EBU recom- tations of a promotional nature. Examples of statements not per- mendations on professional broadcast technology. Depending on mitted: where it is to be broadcast, the billboard must be supplied in one of the following formats: Statements on price*: – SaleSpecial offer HD (High Definition) – Discount SRF 1, SRF zwei, RTS Un, RTS Deux, RSI LA 1, RSI LA 2 – Price information (product XYZ for CHF 30) (SRF info is converted from HD into SD) – Free – Two-for-one meal offers HD video formats: – 1080i /25 (interlaced 50 half frames/sec) Incitements to make a direct purchase / visit: – Now or never HD-compatible production and source formats: – Order now at www…. – HD broadcast cameras with a resolution of at least 720 x 1280 – Call in pixels and three image sensors of a minimum size of 1/2», recor- – Tomorrow only ding at rates of at least 50 Mbit/sec – Last few remaining – 35 mm and Super35 film – While stocks last – Professional HD film cameras (e.g. Arri D20, Genesis, Viper, Vari- – Limited edition cam, Red) – Must end this week – Editing systems such as AVID DNxHD, Final Cut Pro (uncompres- sed or DVC Pro HD), systems with a minimum bit rate of 50 Mbit/ * obligatory disclosure of rates for value-added service numbers is sec permitted – Super16 film, depending on quality – decision made on a case-by-case basis! Legal bases The current BAKOM sponsorship guidelines for radio and TV which Not classified as HD-compatible: are available on www.bakom.ch (see under Themen / Radio & Fern- – Consumer HD formats (e.g. HDV, AVCHD) sehen / Werbung und Sponsoring / Werbe- und Sponsoringrichtlini- – 16mm film en) form the legal basis for the production of billboards. – Cameras with image sensors of less than 1/2», or fewer than three image sensors Special provisions – All Betacam formats: SX, Digibeta, IMX, etc. The acoustic and visual design of the billboard must, wherever possible, reflect the corresponding broadcast ident as closely as pos- The sponsor must verify the channel, quality and design before bill- sible (especially in the case of light entertainment programming). board production starts.

Production Contact persons: The sponsor is responsible for the production of the billboard (costs SRF: SRF Sponsorship Project Manager borne by sponsor). RTS: Admeira Sponsorship Project Manager RSI: Admeira Sponsorship Project Manager Example of a 10-second billboard: Billboards are incorporated into the broadcast schedule for the channel and as a result, unlike conventional TV adverts, are not produced to an exact length. 10:00:11:00 10:00:10:00 Timecodes 10:00:09/21 10:00:00:00 09:59:59:00 10:00:00/03 A story is therefore visible from 0 sec onwards and must be completed by 10 Schedule Visible billboard Schedule sec.

Dedication +3 frames start/ end –3 frames Please note the format «Votre soirée» on RTS (valid also for Co-Sponsoring): Sound 0 sec start soundtrack / end music at 10 sec The length of the billboard is 8 seconds!

Image –1 sec start of video images / video images continue until +1 sec

Information Sheet for theProduction of TV Sponsorship Tools 2

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dimensione minima 6 mm dimensione minima 4 mm Image Approval of storyboard The cameras used must have at least three CCD image sensors. EBU The sponsor must submit the storyboard incl. dedication for appro- recommendation R103-2000 applies to color space tolerances. val before producing the billboard and no later than 6 weeks prior to its first broadcast. Content, design and legal approval by the res- HD (High Definition) sound pective project managers takes up to 10 days. Audio format: PCM Sampling frequency: 48kHz SRF: SRF Sponsorship Project Manager Quantization: 16 or 20-bit for SD productions RTS: Admeira Sponsorship Project Manager 16 or 24-bit for HD productions RSI: Admeira Sponsorship Project Manager Channel track allocation: Stereo: Audio 1: Program mix left Approval of billboard Audio 2: Program mix right The sponsor must submit the finished billboard incl. dedication – 5.1: Audio 3: Program mix 5.1 L produced on the basis of the approved storyboard – as a movie file Audio 4: Program mix 5.1 R no later than 2 weeks before the first broadcast. Final approval by Audio 5: Program mix 5.1 C the respective project managers (see contacts above) takes up to Audio 6: Program mix 5.1 LFE five days. Audio 7: Program mix 5.1 Ls Audio 8: Program mix 5.1 Rs Approval of broadcast material The broadcast material must be supplied at least 7 working days SRG SSR adheres to the audio levels in EBU recommendation EBU before the first broadcast. R128. Accepted formats: The key parameters of EBU R218 are: SRF Program loudness (fixed): -23 LUFS. (preferred) (The dialnorm value in the Dolby meta data must correspond to the – Professional Disc with XDCAM HD 4:2:2 program loudness value). (MPEG 2@ ML, HP/Long-GOP, 50 Mbit/s)

Program loudness tolerance: +/- 1 LU (accepted) Maximum permitted true peak: - 1 dBTP – HDCam SR (colour subsampling 4:2:2) – HDCam Loudness range (LRA): ideal 8 to 12 LU, tolerated 2 to 18 LU. For normal TV content, values between 8 and 12 LU have proven best. RTS – MXF OP1A file, codec XDCAM 50HD 422, audio stereo 24BIT Highly condensed material may show values as low as 2 LU, while in accordance with European norms R128 dynamic material may be up to 18 LU and more. However, values exceeding 18 LU are problematic for broadcasting operations and RSI should therefore be avoided. – MXF file with XDCAM HD 4:2:2 (MPEG 2@ ML, GOP 12, 50 Mbit/s)

Maximum momentary loudness level: undefined File formats: Maximum short-term loudness level: + 3lufs The exchange file format is MXF OP1A. The applicable standards are described in the following documents: SUISA The sponsor must acquire recording rights to music from the com- – SMPTE 377M: Material Exchange Format MXF poser or from SUISA and must pay SUISA directly for such rights. – SMPTE 378M: The sponsor must provide the respective SRF/Admeira project ma- Material Exchange Format MXF Operational Pattern 1A nagers with the relevant SUISA number. – SMPTE 381M: Mapping MPEG Streams into the MXF Generic Container Cooperative Society of Music Authors and Publishers in Switzerland (SUISA) Please use a continuous time code if there are multiple billboard Bellariastrasse 82 themes. P.O. Box 782 8038 Zurich Tel: +41 44 485 66 66 Fax: +41 44 482 43 33 www.suisa.ch

Information Sheet for theProduction of TV Sponsorship Tools 3

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dimensione minima 6 mm dimensione minima 4 mm Delivery to SRF 2. INSERTS SRF Schweizer Radio und Fernsehen An insert is the appearance of the sponsor’s logo on screen during «Name of Project Manager» / Sponsorship the sponsored program. Inserts may only be used during sports co- Fernsehstrasse 1 – 4 verage and processions. 8052 Zurich Example Delivery to RTS RTS Radio Télévision Suisse Cédric Gelissen / Sponsorship 20, Quai Ernest Ansermet 1211 Geneva 8

SRF: «TV-Sponsoring» Transmission of the files to RTS by Wetransfer, Dropbox or client FTP RTS: «Sponsoring TV» to: [email protected] RSI: «SPONSOR TV»

Secondary E-Mail-addresses if Cédric Gelissen is absent: [email protected] / [email protected]

Please notify [email protected] and the Admeira project manager by e-mail once the data has been uploaded to the FTP server. Formats Static inserts (no acoustic signal permitted).The sponsor›s identi- Delivery to RSI fier is displayed together with the following designation: RSI Radiotelevisione Svizzera di lingua italiana TV Sponsorship Coordination SRF: «TV-Sponsoring» Roberta Bianchi or Adriana Bock RTS: «Sponsoring TV» P.O. Box RSI: «SPONSOR TV» 6903 Lugano Identifier Transmission of the files to RSI by client FTP as for ex. FileZilla, to Sponsor’s logo (without claim) download free of charge: https://filezilla-project.org/ Duration ftp://transfer.srgssr.ch The sponsor’s logo is displayed for four seconds Log: FTP Encryption: FTP simple or plan FTP Frequency (do not use require FTP over TLS) Dependent on the length of the program, the legal conditions and Unser name: rsi-ftp-sponsoring the contractual agreement. Password: Dipo-Sette1 Delivery The files must be placed in the root directory to ensure that the data The logo must be supplied in a vectorized eps (for RSI in JPG) format has been correctly uploaded. Do not create any folders! no later than 6 weeks before the initial broadcast of the sponsored program. Please notify [email protected] and the Admeira project manager by e-mail once the data has been uploaded to the FTP server. Contact persons: SRF: SRF Sponsorship Project Manager RTS: Admeira Sponsorship Project Manager RSI: Admeira Sponsorship Project Manager

Production By SRF, RTS, RSI. The costs will be charged to the respective broadcaster.

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dimensione minima 6 mm dimensione minima 4 mm 3. PROMOTIONAL TRAILERS Contact persons: Promotional trailers draw attention to the sponsored program and SRF: SRF Sponsorship Project Manager are broadcast separately, in advance of the program. The sponsor’s RTS: Admeira Sponsorship Project Manager logo is incorporated in the final still of the trailer, together with the RSI: Admeira Sponsorship Project Manager additional note. Promotional trailers are part of the programming. Production Examples By SRF, RTS, RSI. The costs will be charged to the respective broadcaster. Responsibility for content, editing and design will rest with the broadcasters.

SRF For RTS, a sequence from the billboard will be used.

4. COMPETITIONS

In addition, sponsors can also appear as prize donors in viewer competitions. Competitions are presented within and as part of programs. Responsibility for approval, concept and production lies with SRF, RTS and RSI. Not all programs are suitable for competitions.

The following principles apply to competition clips: Example

RTS

RSI

Identifier Sponsor’s logo, with claim or slogan if desired Identifier «Prize donor» logo or the brand name of the product or service. Re- Frequency ference to the company name and/or its trademark (logo). In accordance with sponsorship agreement Mention of prizes Delivery Competition prizes may not be presented in a way that could be The logo must be supplied in a vectorized eps format (for RSI in construed as advertising. When informing the audience of a compe- JPG) no later than 6 weeks before the initial broadcast of the spon- tition prize, SRF and RTS will name the sponsor and the nature, brand sored program. name and value of the prize.

Depending on the program structure, RSI reserves the right not to mention the competition or the prize description.

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dimensione minima 6 mm dimensione minima 4 mm The sponsor will, however, be mentioned in the promotional trailer. HD video formats: In some cases, the prize may be presented or displayed at the begin- – 1080i /25 (interlaced 50 half frames/sec) ning of the program or during it. No further statements may be made. HD-compatible production and source formats: – HD broadcast cameras with a resolution of at least 720 x 1280 Frequency pixels and three image sensors of a minimum size of 1/2», recor- Program-dependent (in accordance with a separate agreement). ding at rates of at least 50 Mbit/sec – 35 mm and Super35 film Schedule and delivery – Professional HD film cameras (e.g. Arri D20, Genesis, Viper, Vari- The video material and the logo must be supplied to the respective cam, Red) project manager in the correct quality no later than 4 weeks before – Editing systems such as AVID DNxHD, Final Cut Pro (uncompres- the first broadcast of the sponsored program. sed or DVC Pro HD), systems with a minimum bit rate of 50 Mbit/ sec The following applies to SRF: – Super16 film, depending on quality – decisions made on a ca- Only PC-formatted data media/hard drives with USB 2.0 interfaces se-by-case basis! or data CDs/DVDs will be accepted. Not classified as HD-compatible: Alternative: Upload the data to the FTP server (login details sup- – Consumer HD formats (e.g. HDV, AVCHD) plied on request). No other servers will be dealt with. – 16mm film – Cameras with image sensors of less than 1/2», or fewer than three Contact persons: image sensors SRF: SRF Sponsorship Project Manager – All Betacam formats: SX, Digibeta, IMX, etc. RTS: Admeira Sponsorship Project Manager RSI: Admeira Sponsorship Project Manager Production This is done by the broadcaster in question or by third parties in Permissible material consultation with the broadcaster (the media value forms an integ- Logos in the following formats: ral part of the sponsorship commitment or prize donor agreement). – TGA – EPS The statements, logo background colour, prize description, etc. – TIF must be agreed before the competition clip is produced. The story- – JPG (large format) board will be sent to the sponsor/prize donor for approval.

Tape/data media: Responsibility and authority Responsibility for content, editing and design will rest with the res- SRF pective broadcasters. The sponsor/prize donor has the right to a (preferred) one-off approval of the presentation of their logo. No further appro- – Professional Disc with XDCAM HD 4:2:2 val rounds are possible. (MPEG 2@ ML, HP/Long-GOP, 50 Mbit/s) – MXF file with XDCAM HD 4:2:2 (MPEG 2@ ML, HP/Long-GOP, 50 Mbit/s)

(accepted) – HDCAM 1080i/25 – HDCAM SR 1080i/25

RTS – MXF OP1A file, codec XDCAM 50HD 422, audio stereo 24BIT in accordance with European norms R128

RSI (preferred) – MXF file with XDCAM HD 4:2:2 (MPEG 2@ ML, HP/Long-GOP, 50 Mbit/s)

(accepted) – HDCam SR (colour subsampling 4:2:2) – HDCam – Professional Disc with XDCAM HD 4:2:2 (MPEG 2@ ML, HP/Long-GOP, 50 Mbit/s) 4.4.2016 www.admeira.ch

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