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Alliance Expanding Your AV Webinar Installation Options Leveraging HDBaseT Spec 3.0 and Hybrid HDBaseT-AVoIP Gabi Shriki SVP, Head of AV Business, Valens ABOUT GABI Gabi is the head of Valens' Audio Video business, responsible for growing the company’s position in its core markets and developing new sectors, while engaging in joint activities with customers and partners around the world. Gabi is deeply involved with the HDBaseT Alliance as a member of the AV Working Group, helping educate the market about the features and benefits of HDBaseT technology. 2 ABOUT VALENS • Co-founder of the HDBaseT Alliance • Inventor of the HDBaseT technology, a leading standard in the AV distribution market • Millions of HDBaseT-enabled ports in the market, embedded in projectors, matrixes & switchers, displays, extenders, cameras, and more 3 About the HDBaseT Alliance • The HDBaseT Alliance advances and promotes the adoption of HDBaseT technology as the global standard for ultra-high definition, digital wired connectivity • Since its founding in 2010 by LG Electronics, Samsung Electronics, Sony Pictures Entertainment, and Valens, the Alliance has brought together the leading names in the Consumer Electronics, Professional Audiovisual, Industrial and Automotive sectors • Today, the Alliance is comprised of more than 200 members, and thousands of available HDBaseT products around the world • The cornerstone of HDBaseT technology is the convergence of ultra-high-definition digital video, audio, Ethernet, USB, various control signals and Power over a single LAN cable 4 HOUSEKEEPING [email protected] 5 • Latest AV trends • Understanding HDBaseT & AVoIP • Features & Capabilities of HDBaseT Spec 3.0 AGENDA • AVoIP Considerations • Going Hybrid? Applications & Products • Q&A 6 Latest AV Trends and Implications › Success of cloud-based collaboration platforms › Enhance Ethernet infrastructure › (e.g., Zoom/TEAMS) › More bandwidth, more ports, better WAN connectivity › Work from ANYWHERE › Enhance the audio and video experience › Customers requires great audio › End-users expect “office/meeting room”-like › Customers requires video interaction experience › “Professional” install › Remote support/monitoring/management › Invest in centralized management tools › Look for new opportunities: pre-packaged solutions › COVID-19 opens up new AV applications (e.g., home office or education kit), signage, touchless products; increased analytics, better remote management and support 7 UNDERSTANDING HDBaseT Spec 3.0 8 9 10 The Ultimate Standard of Digital Connectivity Over a Single Cable Audio Ethernet Power Control USB Video 11 HDBaseT Solutions Evolution - VS3XXX FULL INTEROPERABILITY I2S-4, SPDIF UART, IR, I2C VS2XXX USB2.0 @ 350Mbps Adaptors - T HDMI2.0 in, HDCP I2S, SPDIF Unique Product HDMI2.0 out, HDCP UART, IR, I2C VS1XX Adaptors - Offering Driving T USB2.0 16G/2G, 100m (TX) UART, IR HDMI1.4 out or in Market Growth in PHY RX and TX Adaptors Port Duality - HDMI1.4 out or in 2G/16G, 100m T 8G/0.3G, 100m (RX) many segments PHY (RX or TX) 8G/0.15G, 100m (RX or TX) 1GbE PHY 100MbE 100MbE VALENS STELLO VALENS COLLIGO HDBaseT Spec 3.0 HDBaseT Spec 2.0 VS1XX The Only Solution Adding Interactive in the Market for HDBaseT Spec 1.0 capabilities by Uncompressed supporting USB2.0 HDMI2.0 (4K@60 4:4:4) extension over the Distribution First HDBaseT HDBaseT link chipset HDMI1.4 HDMI1.4 HDMI2.0 12 Back Panel Front Panel 13 VS3000 System-on-Chip – Under the Hood HDMI HDMI SGMII/ › Highly integrated USB I2S-4 S/PDIF 2xI2C IR UART GPIO In Out RMII System-on-Chip leads to: T-Adaptors • Lowest cost HDMI2.0 HDMI2.0 I2C In Out USB2.0 1Gb/ 2xMaster I2S-4 S/PDIF 100 Mb IR UART GPIO • Smaller size HDCP Audio HDCP Audio Device/ + Host Ethernet Insert/ Insert/ 2xSlave Extract Extract • Lowest power Interconnect DHDI Chip dissipation Ethernet MAC - T-Packet to IC 2 - Switching Core I C (Config) Control › HDBaseT standard is Chip Chip DHDI Link Layer CPU GPIO backward and forward UART (Debug/Config) compatible PCS SPI (Flash) DSP • Large install base Analog Front End and interoperable RJ45 ecosystem 16Gbps/2Gbps or 2Gbps/16Gbps 14 VS3000 Features- Videos › Same product functions as transmitter and/or receiver › Aggregation and extension of multiple interfaces over a single Cat6a U/FTP cable (100m/328ft): • HDMI2.0 Input & Output ports, with HDCP2.3 support, concurrently • USB2.0 - Host or Device at maximum speed • 1Gbps Ethernet –for remote management/Ethernet connectivity/Dante audio/AVoIP streams over HDBaseT, etc. • Audio (I2S-4, S/PDIF, HDMI, Dolby) • Control signals (Ethernet, UART, RS-232, I2C) for local management • Power delivery over HDBaseT cable (PoH; based of IEEE 802.3af) › On-board MCU for local/remote/cloud management services › Partnership with SyncPro https://syncpro.io/ • Configuration, monitoring, firmware updates, real-time notifications, add-on services, etc. https://www.valens.com/custom-events/valens-stello-vs3000-use-case-demo-videos 15 Understanding AVoIP 16 What is AVoIP ? Term used for all types of audio-video AVoIP for ProAV specifically distribution over Internet protocol • Implemented over wired (copper, fiber) or • Utilizing different types of compression wireless (WiFi, cellular data, etc.) methods • ZOOM/TEAMS use software codecs and are • Primarily HW encoder/decoders also a form of AVoIP • Mostly using higher-quality codecs • → high-bandwidth per stream • Latency in the range of 0.15 – 200 miliseconds • Limited/no interoperability 17 The Key Benefits of AVoIP › Ability to distribute Audio-Video (AV) content over standard Ethernet/IP switches • Leverage off-the-shelf switching hardware • Simpler support of multicast or broadcast • Can implement solutions with larger number of end nodes (e.g., one video source to 1000 displays) and cover significant distance • Added flexibility to add/remove end nodes with minimal cost impact to the switching hardware (if not exceeding total number of ports) › Ideally, to be shared with other existing data networks (Is it realistic???) 18 AVoIP Limited Market Share $$$ Lack of Success of Software Total Cost of Ownership Interoperability Collaboration Platform 19 The Constraints of AVoIP › Ethernet/IP systems were › IP networks are limited in › Since video content like HDMI2.0 or designed to deliver mass data bandwidth DP1.4 requires ~18Gbps of bandwidth, (non-real-time) and not “time compression/decompression is required sensitive” content like AV • 1Gbps networks are mostly deployed • Common compression engines • Not all packets are used: delivered, some may drop, • N-BaseT (2.5 & 5 Gbps) and the “Application” level • H.264/5, JPEG based, VESA • 10/40/100 Gbps are needs to handle/recover it DSC and proprietary light- available predominantly weight • Special 1uality of service in data centers and needed for AV content niche markets due to • What is the difference? the high cost 20 AVoIP Deployment H.264/5 JPEG-Based Light-Weight (e.g. DSC, SDVoE ) Typical compression ratio 200:1 20:1 Up to 3:1 Stream bandwidth/network 50-100Mbps ~600-900Mbps 8-9 Gbps bandwidth of 1,000Mbps of 1,000Mbps of 10Gbps Latency Several hundreds of milliseconds Several 10s of milliseconds Several hundreds of microseconds Total cost $ $$ $$$ Video quality - - - - - - › Vis-à-vis uncompressed distribution, compression (regardless of the engine used) leads to: • Not “bit-exact” video image, increased latency and serious interoperability issues (due to proprietary Metadata handling) • Higher costs due to the need for additional components to realize it (e.g. ethernet PHY & memory chips required) and the higher power dissipation. 21 The AVoIP Constraints › Inter-switch link(s) (blocking vs. non-blocking) › Security concerns › Network configuration complexity › Cost • Installation cost • No HDMI port available at the IP Switch • Cost of encoder and decoder due to lack of integration, higher power dissipation, external memory, external PHY… 22 Significant Uptake in Using Software Collaboration Platform(s) HUDDLE SPACES & INFORMAL MEETING 1 ROOM SPACES HAVE DOUBLED SINCE 2018 70% WORK FROM HOME 2 “OCCASIONALLY”, WITH A GROWTH OF 12% SINCE 2018 52% RISE IN MEETINGS 3 WITH REMOTE RECIPIENTS VIA CONFERENCING TECHNOLOGY Source: Futuresource , 2020 23 The HDBaseT Constraints › HDBaseT AV distribution is not passing Ethernet/IP network › Large-scale HDBaseT networks require special HDBaseT matrix › Reduced flexibility to add additional ports (unless a modular matrix is used) 24 Connecting HDBaseT Products to the cloud IP/Cloud Management + AV Distribution over HDBaseT SyncPro’s Cloud platform allows integrators and IT admins to remotely deploy, manage, maintain and monitor HDBaseT (and other IoT) devices 25 Remote Management & Monitoring › SyncPro’s platform allows integrators and IT admins to easily deploy, manage, maintain and monitor HDBaseT (and other IoT) devices › SyncPro’s CloudOS seamlessly integrates with leading ticketing systems and messaging platforms so that, when an issue arises, IT teams can be instantly notified 26 SO… IS IT REALLY VS. AVoIP ? 27 NOT REALLY. HDMI/HDBaseT and AVoIP Are More Complementing than Competing IT’S TIME TO GO HYBRID! 28 Optimizing Your Installations with Complementary Technologies › Take advantage of all technologies to achieve the best solution for your customers › Leverage HDMI/HDBaseT for the in-room/small or mid-scale distribution: • Best performance (no compression, no latency) • Plug & Play, faster to deploy, easier to maintain • No impact to your organization data network (bandwidth or security concerns)