Unify Communications with ShoreTel Mobility… Justin Trudeau “IT’S NOT WHAT IT HOLDS — IT’S WHAT IT SETS FREE” April 11, 2014 Sold out Book a Live system demo: [email protected] Email [email protected] SYSTEMS INC. to join waitlist

“No country can truly thrive by denying the contributions of half its people.” Hillary Rodham Clinton, page 3 APRIL 2014 • VOLUME 54 • NUMBER 4

THIS ISSUE

Board of Trade partners with B.C. Mining Week · 2

Words of wisdom from HISTORY Hillary Rodham Clinton · 3

B.C. to benefit from South Korea trade agreement · 5

Justin Trudeau to give first VBOT address · 5

VBOT applauds end to trucking disruption · 7

SFU studying housing in Metro · 8

Photo highlights · 9

Does 9-to-5 still exist? · 11

CYP program gets inspired by TED Conference · 13

Board launches Women of Promise program · 15

@boardoftrade /VancouverBoardofTrade The Vancouver Board of Trade’s Women’s Leadership Circle hosted a keynote address by Hillary Rodham Clinton, Former U.S. Secretary of State and Former U.S. Senator from New boardoftrade.com York, on March 5, 2014. The event drew more than 2,700 people to Vancouver’s Queen Elizabeth Theatre to hear Secretary Clinton’s thoughts on women in leadership — making it the largest event in The Vancouver Board of Trade’s 127-year history. Read the article on page 3. Photo by Sara Borck Photography

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hours7days 604-272-8123 | 1-877-399-8123 www.londonair.com 2 member news Sounding Board April 2014 Mining Association CEO gives annual address Board of Trade partners with BC Mining Week for May 14 event

The Vancouver Board of Trade industry on the economy and driven economy, mining con- industries, BC Mining Week is is pleased to partner with BC B.C. communities. tributes every day to the lives of an opportunity to recognize Mining Week, to present an address From Tumbler Ridge to down- all British Columbians. and celebrate the importance of by Karina Briño, President and town Vancouver, British Colum- BC Mining Week is proud to the modern mining industry to CEO of the Mining Association bians across the province benefit partner this year with The Van- British Columbians. Activities are of , to our city’s from mining operations through couver Board of Trade and the planned for Vancouver and com- business community on May 14. increased employment oppor- Canadian Institute of Mining, munities around the province. As part of BC Mining Week tunities and increased revenue Metallurgy and Petroleum to For more information on BC 2014, Briño will speak to del- for governments — which helps also host this event as the CIM Mining Week, including a full list egates from the Canadian In- fund crucial services such as 2014 Convention’s closing lunch. of events around the province, stitute of Mining, Metallurgy education and health care. From As declared by the Legislature visit miningweek.ca. To regis- and Petroleum along with Van- investments in social programs of British Columbia, May 11-17, ter for Briño’s address to The couver’s business leaders, about and infrastructure to the role 2014 is BC Mining Week. As Vancouver Board of Trade, visit Karina Briño, President and CEO of the the important role of the mining of mining in today’s technology one of B.C.’s largest and oldest boardoftrade.com/events. Mining Association of British Columbia

eventsevents calendarcalendar update update See our full events calendar at boardoftrade.com/events

Friday, april 11, 2014 Thursday, april 24, 2014 Tuesday, May 13, 2014 Justin trudeau, the vancouver Board let’s talk exports 2014 leader of the liberal of trade Governors’ 11:45 a.m. – 2 p.m. party of canada Banquet and rix center awards 2014 Peter Hall, Vice-President 11:30 a.m. – 2 p.m. and Chief Economist, Export 6 – 10 p.m. Justin Trudeau, Development Canada Leader, Liberal Party of Canada, council of governors inductee Pan Pacific Vancouver Member of Parliament (Papineau) Ken Martin, President and Chief 999 Canada Place Executive Officer, Pacific Blue Vancouver Convention Centre Cross (retired) Presenting Sponsor: 1055 Canada Place Export Development Canada rix award for engaged Presenting Sponsor: community citizenship The McLean Group David McLean, O.B.C., LL.D., F.ICD, Tuesday, May 13, 2014 Media Partner: Chairman of The McLean Group Business in Vancouver company of Young rix award for engaged professionals corporate citizenship leadership Forum Wednesday, april 16, 2014 Port Metro Vancouver 5 – 7:30 p.m. networking Breakfast Vancouver Convention Centre Fairmont Pacific Rim Hotel series: Orientation and 1055 Canada Place, West Building roundtable 1038 Canada Place Rix Center Awards Sponsor: 7 – 9 a.m. The ; Wednesday, May 14, 2014 Renaissance Vancouver Presenting Sponsor: Concord Harbourside Hotel Pacific Developments; Mining 4 everyone Platinum Sponsors: Global 1133 West Hastings Street 11:30 a.m. – 2 p.m. Container Terminals Canada, The McLean Group, CN; Karina Briño, President and Wednesday, april 23, 2014 Reception Sponsor: Suncor; Chief Executive Officer, Mining realizing the Impossible Gold Sponsors: Canadian Pacific, Association of British Columbia — an entrepreneur’s The Kingswood Group BC Mining Week private success story of Companies; Silver Sponsors: RBC Royal Bank, Vancouver Convention Centre 11:15 a.m. – 2 p.m. Glentel, West Coast Reduction Ltd., 1055 Canada Place Anthony von Mandl, OBC, Seaspan, McMillan LLP, Presenting Sponsor: PwC Proprietor, Mission Hill Pacific Blue Cross, YVR Vancouver Family Estate International Airport; Leaders of Tomorrow Sponsor: The Fairmont Hotel Vancouver Port Metro Vancouver; 900 Georgia Street West Company of Young Professionals: Presenting Sponsor: Euro Asia; Michael Cuccione Foundation Women’s Leadership Circle Sponsor: Shell Canada

What speaker, topic or issue do you want explored? We’ll look into it. E-mail: [email protected]

register now at boardoftrade.com/events April 2014 Sounding Board member news 3 Raising the bar Hillary Rodham Clinton draws record crowd of 2,700+ to The Vancouver Board of Trade

BY GREG HOEKSTRA 2013-14 Chair Elio Luongo, and WLC Chair Jill Schnarr. “But first I “So...this is what history looks want to say a few words about the like.” important work of the Women’s Those were the words of Iain Leadership Circle, because I have Black, President and CEO of The been so impressed to learn about Vancouver Board of Trade, as all the ways in which this organi- he stood before more than 2,700 zation is connecting and empow- people on March 5, and kicked off ering women across Vancouver.” to the largest event in the organi- Clinton said that through her zation’s 127-year history. work as First Lady, Senator, and Hillary Rodham Clinton, Former U.S. Secretary of State and Former Senator from New York, takes part in a Q&A with Frank McKenna, The record-setting crowd Secretary of State, she’s had the Deputy Chair of TD Bank Group, following her sold-out speech to The Vancouver Board of Trade. Photo by Sara Borck Photography gathered at the Queen Elizabeth chance to travel to 112 countries Theatre to hear from one of the and meet women from all walks Canada and the U.S. still earn called “No Ceilings: The Full Partic- “Women have to dare to world’s most sought-after speak- of life — and has learned that 16 per cent less than men for the ipation Project” that aims to bring compete,” she concluded. ers, Hillary Rodham Clinton, women have more in common same work. What’s more, she said a new generation into the fight. Following her keynote, Clinton former U.S. Secretary of State and than separates them. over 100 countries still have laws “Organizations like the sat down for a question-and- former Senator from New York. “We share the same aspira- that prevent women from opening Women’s Leadership Circle are answer session with Frank The event took place just days tions for a good jobs, healthy a bank account, from signing a part of the progress we want to McKenna, Deputy Chair of TD before International Women’s Day, families, and strong communities. contract, or from pursuing certain see — creating more opportuni- Bank Group, former Premier of and was presented by The Van- We share the drive to be entrepre- career paths. ties for women in business, and New Brunswick, and former Ca- couver Board of Trade’s Women’s neurs and builders, to be agents of “These ceilings don’t just keep offering the mentors and support nadian Ambassador to the U.S., Leadership Circle (WLC). change, drivers of progress, and down women and girls, they hold networks we all need to succeed,” which touched on the ongoing “I’m looking forward to an- makers of peace,” said Clinton. back entire economies and societ- she said. situation between Russia and swering your questions and Although there has been posi- ies. Because no country can truly Clinton advised women in the Ukraine, the Keystone XL pipeline, having a discussion about our tive progress in recent years, thrive by denying the contribu- audience to take criticism serious- and yes — even the hockey rivalry changing world and the chal- Clinton said too many women still tions of half its people.” ly, but not personally. She urged between Canada and the U.S. lenges our countries face,” began face glass ceilings that hold back She noted that her family’s women to be confident in their For a full photo gallery from Clinton, following introductions their ambitions and aspirations. organization, the Clinton Founda- own abilities, and be willing to the event, visit www.facebook. by The Vancouver Board of Trade’s She noted that women in tion, has launched a new initiative take risks, even if it means failing. com/vancouverboardoftrade. 4 chair’s message Sounding Board April 2014 Basking in the afterglow

BY ELIO LUONGO After being named the organi- not only our economy, but also the PUBLISHER: Business in Vancouver Media Group zation’s first female chair in 1990, very fabric of B.C. itself. This mani- EDITOR: Greg Hoekstra, 604-640-5450 In the afterglow of our his- McDonald launched a federal fested itself on March 5, when our ADVERTISING SALES: Katherine Butler, 604-608-5158 toric event with Hillary Rodham “debt clock” that not only drew at- Women’s Leadership Circle played DESIGN: Business in Vancouver Media Group Clinton, I would like to take this tention to Canada’s rapidly growing a presenting role in our event with opportunity to reflect on The debt, but also became a symbol Secretary Clinton — the largest As the official publication of The Vancouver Board of Trade, the Sounding Board newspaper provides analysis and discussion of regional and national issues Vancouver Board of Trade’s proud of The Vancouver Board of Trade, gathering in our history. facing the business community, along with input from member companies, tradition of women leadership on itself. She also led a mission to The Vancouver Board of Trade’s allowing them to raise their profile in the business community. our board of directors. Ottawa and Washington, D.C., with leadership role in issues of diver- Sounding Board is published 12 times per year by Business in Vancouver Media Group in partnership with The Vancouver Board of Trade. After all, we have been blessed then-Vancouver-mayor Gordon sity and inclusion continues to Sounding Board is read by leading business executives and their employees. The with the time, energy and talents of Campbell, to lobby for fast border evolve, and it continues to grow. paper has a primary circulation of 12,500 and a conservatively estimated total some of Canada’s female business lanes for business. This led to the I am pleased to announce that readership of 37,500. pioneers through the years. first incarnation of what is now inspired by our event on March 5, ABOUT THE VANCOUVER BOARD OF TRADE Notable among them was our known as the NEXUS system. we are committing to a new, annual The Vancouver Board of Trade is Vancouver’s chamber of commerce. Since 1887, The Board of Trade has been an active proponent of business in Vancouver. The dear friend Wendy McDonald, McDonald paved the way for tradition, whereby we will present World Trade Centre Vancouver is the international division of The Vancouver who we lost just last year at the other extraordinary female B.C. yet another extraordinary woman Board of Trade and is affiliated with more than 300 WTCs worldwide. grand age of 90. Over her 50-plus- business leaders to serve as our from around the world who we OUR MISSION STATEMENT year career, the former president Chair, including Carole Taylor, Jill can celebrate and draw inspira- The Vancouver Board of Trade works in the enlightened interest of its members to promote, enhance and facilitate the development of the region as a Pacific of BC Bearing Engineers Ltd. Bodkin, Sue Paish (who as Board tion from. centre for trade, commerce and travel. broke down barriers for female Chair presided over the creation That event will take place in

OUR BASIC PRINCIPLES business leaders across Canada of our Women’s Leadership Circle) March 2015 — also in the week The Board of Trade believes that the market system is the only system that and, indeed, around the world. and another Wendy… this one leading up to International works effectively in the allocation of scarce economic resources for efficient and stable economic growth and job creation. The Board of Trade recognizes the She built a hugely successful busi- Wendy Lisogar-Cocchia, who in Women’s Day — and will be pre- imperfections of the market system and supports the need for publicly provided ness empire, and in doing so, 2012 launched The Vancouver sided over by my friend and the services such as social services, health services and public education. The Board supports the philosophy of less government involvement in the business sector she garnered more than a dozen Board of Trade into its second 125 2014-15 Chair of The Vancouver and believes that governments should not do what can be done in whole or in prestigious awards and accolades years, hiring our new President Board of Trade, Janet Austin, CEO part by the private sector. — including the RBC Canadian and CEO Iain Black and setting of YWCA Metro Vancouver. I sin- PUBLICATIONS MAIL AGREEMENT No. 40011551 Woman Entrepreneur Award, a us on a course of reinvention, cerely hope you will join us for The Vancouver Board of Trade, World Trade Centre Lifetime Achievement Award at reinvigoration and financial sus- that event, as we continue along Suite 400, 999 Canada Place Vancouver, B.C. V6C 3E1 the Influential Women in Business tainability. this journey of inclusion and ex- [email protected] Awards, and the Order of Canada. These women are part of a cellence. Wendy also left an indelible mark 127-year tradition of leadership, a Elio Luongo is Canadian Man- BOARD OF DIRECTORS 2013-2014 on The Vancouver Board of Trade, tradition of leading change and a aging Partner, Tax, for KPMG and EXECUTIVE COMMITTEE particularly in advancing policy tradition of your Vancouver Board 2013-14 Chair of The Vancouver Chair Elio Luongo Canadian Managing Partner — Tax issues — a key reason we exist. of Trade making a difference in Board of Trade. KPMG LLP Senior Vice-Chair Janet Austin Chief Executive Officer YWCA Metro Vancouver Vice-Chair Tim Manning Regional VP, Commercial Financial A fire of ambition and excellence Services RBC Royal Bank Vice-Chair Tamara Vrooman BY IAIN BLACK direction carefully crafted in a plan This includes members of our Chief Executive Officer that was launched in January 2012. Leaders of Tomorrow program — Secretary-Treasurer George Cadman, QC As you’ve probably seen on the Simply put, we have followed our mentorship program for final- Shareholder cover of this month’s Sounding your lead. You made it clear that year business students — which Boughton Law Corporation Finance and Audit Committee Chair Jon Schubert Board, The Vancouver Board of you want us to continue facilitat- has grown over 50 per cent in the Policy Council Chair Robin Silvester Trade is celebrating a pretty sig- ing networking opportunities… last two years — and our Company President and Chief Executive Officer Port Metro Vancouver nificant milestone. and we’re pretty good at that! But of Young Professionals program, Immediate Past Chair Ken Martin On March 5, 2,765 of our closest you also firmly directed us to use which has doubled our number of Past President Pacific Blue Cross friends joined us for a sold-out, your Membership fees and spon- members under the age of 35. Member at large Maninder Dhaliwal record-setting event with Hillary sorship dollars to provide lifelong One-hundred and twenty-eight Executive Director Rodham Clinton. In the weeks that professional development through years ago, it was a fire – the Great Tradeworks BC Member at large Member at large Tracey McVicar have followed, the feedback has our four unique programs, and to Vancouver Fire of 1886 – that led Partner been simply phenomenal. meaningfully impact public policy to the creation of The Vancouver CAI Capital Management Company Member at large Member at large John Nightingale Yes, we have hosted business development at all three levels of Board of Trade, and 127 years later, President and Chief Executive Officer icons and political figures in the government. The early results are a very different fire keeps it going. Vancouver Aquarium President and CEO Iain Black past — including presidents, prime in, and you apparently like what It is fire of ambition that drives The Vancouver Board of Trade ministers, and even princes — but you are seeing! our young business leaders to BOARD OF DIRECTORS never before have we hosted such In the last 12 months you have develop their skills and networks. Penny Ballem City of Vancouver Dave Cunningham Corporation a massive audience, which I think filled rooms to capacity as we It is the fire of excellence that Lara Dauphinee Fiore Financial Corporation, Fiore Group speaks to both the broad appeal hosted the new Governor of the drives our existing leadership — Mary Anne Davidson Acciona Infrastructures Canada of Secretary Clinton, and to the Bank of Canada, the Premiers of whether its big businesses or small Anne Giardini Weyerhaeuser Company Limited Calvin Helin RCI Capital Group, Inc. growing buzz surrounding your both Alberta and B.C., and the ones — to create, to compete, and Craig Hemer Boyden Global Executive Search Vancouver Board of Trade. first public speech in B.C. by Prime to succeed. And finally, it is the Robin Hemmingsen BCIT School of Business David Hoff Ledcor For those of you new to our Minster Stephen Harper in more fire of passion for our province Terry Hui Concord Pacific Developments Inc. story, we have started a very ex- than four years. and country and our belief that Richard Jaffray Cactus Restaurants Ltd. citing — and very compelling As a direct result of all this business drives prosperity… and Moray Keith Dueck Auto Group Sacha McLean The McLean Group — chapter. In fact, if you are just success, we are growing again. We through that prosperity, we will Evi Mustel Mustel Group joining us, you’re encountering established a target to add 650 new all maintain the standard of living Gordon Nelson Rogers Communications Group Jatinder Rai Response Advertising Inc. a very different Vancouver Board Members to our ranks in 2013-14, that we are so very blessed to Elise Rees Ernst & Young LLP of Trade than existed a mere two and I am pleased to say that with enjoy in British Columbia. Dr. Mark Schonfeld Dennis Skulsky BC Lions Football Club years ago. We are in somewhat of a a quarter yet to go in our year, we Iain Black is President and Lorne Segal Kingswood Properties Ltd. renaissance, organizationally, with are now on-track to add more than CEO of The Vancouver Board of Denise Turner Bravura Business Solutions Inc. a renewed focus, energy, drive, and 1,000 new members! Trade. April 2014 Sounding Board member news 5 Canada-Korea Free Trade Trudeau event sells out Agreement a boon for B.C. Nearly 800 registered for Liberal Party leader’s first VBOT address BY GREG HOEKSTRA job creators of B.C.,” said Elio Luongo, Ca- BY GREG HOEKSTRA The federal government says the new nadian Managing Partner, Tax, for KPMG agreement will remove duties on 98.2 The verdict is in: Vancouver’s business and the 2013-14 Chair of The Vancouver The Vancouver Board of Trade wel- per cent of tariff lines, which will benefit community is eager to hear what Justin Board of Trade. “We hope to gain insights comed Prime Minister Stephen Harper’s nearly every industry, including B.C.’s Trudeau, Leader of the Liberal Party of into his economic priorities, social beliefs, announcement on March 11 that Canada LNG sector, mining, forestry, fish and Canada, has to say about our national and his vision for business in Western and South Korea have reached a historic seafood, agriculture and agri-, wine economy. Canada.” free trade agreement — a move that will and spirits, industrial goods, and more. Trudeau’s upcoming Trudeau was first elected strengthen ties with a key trading partner “South Korea is already Port Metro address to The Vancouver MP for Papineau in 2008, and for many businesses across Metro Van- Vancouver’s third-largest foreign trading Board of Trade sold out previously held the role of couver and B.C. partner in terms of total tonnage, with a weeks in advance, with Liberal Party Critic for Youth, The Canada-Korea Free Trade Agree- 14-per-cent market share. In addition, nearly 800 expected to fill Post-Secondary Education, ment will eliminate tariffs and reduce we export $41 million of cargo per year the Vancouver Convention Amateur Sports, Multicul- non-tariff measures that currently hinder through Vancouver International Airport Centre on April 11. turalism, Citizenship and market access for Canadian exporters and — or approximately 2,700 tonnes,” said The event will mark Immigration. investors in Korea. In addition, Canadian Iain Black, President and CEO of The Trudeau’s first official address “Our organization prides consumers will soon see a greater variety Vancouver Board of Trade. to The Vancouver Board of itself on bringing thought- of Korean goods in the marketplace, at “Canadian companies are now on a Trade, which has hosted a provoking speakers to Van- lower prices. level playing field with their competitors number of high-profile polit- couver. It’s one of the many “This is a significant milestone for our around the world. With this new agree- ical leaders in recent months, Justin Trudeau, Leader, things we do on behalf of our country — and our province — given that ment, we can expect to see even more including Canadian Prime Liberal Party of Canada members,” said Iain Black, it’s the first free trade agreement of its kind demand for B.C.’s products and services Minister Stephen Harper in President and CEO of The between Canada and an Asian market,” in Korea — whether its mining and for- January and Former U.S. Secretary of State Vancouver Board of Trade. said Elio Luongo, 2013-14 Chair of The estry products leaving our ports, or Hillary Rodham Clinton in March. “We hope this event leads to a candid Vancouver Board of Trade, and Canadian semi-conductors, electrical equipment, The speech will take place nearly one conversation with one of Canada’s top po- Managing Partner, Tax, for KPMG. and products leaving our airports,” year to the day that Trudeau assumed lead- litical leaders about the economic realities “This agreement will increase Cana- added Black. ership of his party. Following his keynote, of our time,” added Black. dian trade with one of the largest econo- “Today’s agreement also sets the stage Trudeau will sit down for a moderated “This event will help keep Metro Van- mies in Asia, which is phenomenal news for future negotiations surrounding the Q&A session with Tamara Vrooman, Presi- couver’s business community informed for the business community in British Trans-Pacific Partnership, which could dent and CEO of Vancity and Director of and politically engaged, which is central Columbia. As Canada’s Pacific Gateway, revolutionize trade and investment in the The Vancouver Board of Trade. to our mandate.” we are well positioned to capitalize on Asia-Pacific Region.” “We’re very pleased that Mr. Trudeau The event is now completely sold-out. increased economic activity with Korea For more on the Canada-Korea Free has chosen The Vancouver Board of Trade To join the waiting list for tickets, please and to leverage new trade relationships.” Trade Agreement, visit international.gc.ca. as the venue to speak to the employers and email [email protected].

October 8-9, 2014 th Northeast British Columbia 10annual COMMUNITY COAL & ENERGY FORUM Featuring: a showcase of businesses and presentations on current industry trends. Related topics include: decisions in the regulatory environment, community impacts, coal markets, industry opportunities and alternative energy projects. Who Should Attend? All members of the public that are interested in learning more about the coal mining industry.

Registration: T 250 401 4113 | Email: [email protected] INVEST IN THE SAME AREA WHERE INDUSTRY IS ...

Business-Friendly Climate In partnership with: High Quality of Life The Region Enjoys ... a four season playground with an abundance of activities for all ages! 6 member news Sounding Board April 2014 A rush of economic activity FortisBC digs into safety

BY PETER G. HALL pliances, automobiles, and other goods BY IAN TURNBULL natural gas system compared to previous and services. years. Are you afraid of white water? Then Housing, which in many cases isn’t Springtime marks the unofficial start of While this decrease is positive, we’d like maybe this economic cycle is not for you. being created fast enough to meet basic construction season across British Colum- to see that number keep going down every Growth is building in the global demographic demand across a number of bia. It’s also traditionally the time of year year, which is why we hold several com- economy. Not obvious? Well, neither is the key markets. when FortisBC experiences a spike in the munity initiatives across B.C. each spring. increase in the water levels in a large lake Growth could soon hit the world number of calls to repair damage to our Our contractor breakfasts are popular after a significant rainfall. But the rush of economy like a rush of white water, and underground natural gas pipes. and give us an opportunity to speak directly the river at the end of the lake tells it all. those prepared to deal with a fast-paced, Ninety-nine per cent of damage to with people working around underground That’s where the potential of all that stored- narrow stream peppered with the occa- FortisBC’s natural gas system is caused by utilities. Additionally, we’ll be setting up up water gets unleashed. sional daunting obstacle are best-placed third parties such as construction crews, information booths at select lumber and Same goes for the economy. Years of low to thrive over the next two years. Prepare contractors and homeowners. Even the gardening stores across B.C. activity levels initially helped to use up the the boat, grip the paddle, and get ready smallest damage could require thousands To find out more on our safe digging huge excesses left over at the end of the last for a great ride. of dollars of repair work and force FortisBC outreach visit .com/events. And if cycle. That’s now overdone, and suppressed Housing activity is rising sharply in the crews to shut down service to other cus- you’re planning to do any construction or activity is now giving rise to significant and U.S., but builders are complaining about tomers in the area. Worse yet, if you’re the digging remember to follow these steps: growing pent-up demand. It’s most obvious supply shortages. Underinvestment in saw- one who caused the damage, you could 1) Call BC One Call toll-free at 1-800- in the U.S. economy, but not exclusively mills – justified by the crisis and post-crisis be on the hook for the entire cost of the 474-6886 (or *6886 from any cell phone) at there. It’s the best evidence that the growth U.S. housing flop — together with expan- repairs. least three business days before you start that has begun is going to build and spread. sion into other markets and transportation Avoiding this and staying safe when excavation. BC One Call will contact its Are we ready for it? constraints, is crimping the amount of working around underground utilities members with underground facilities in It’s not entirely clear that anyone is. available supply of wood products. starts with a call to BC One Call – a free the excavation area and will then provide Years of gloomy growth have created a lot If this sector is suggestive of an econ- service that provides up-to-date informa- the caller with the requested information of business reticence. On-again, off-again omy-wide trend — and there is reason tion on the location of underground pipes at no cost. growth has stymied investment and hiring to believe it is — then a rush of business and wires. The next step is following safe 2) Have all location information on site — creating a “you-first” climate that has few activity could be imminent. digging practices such as avoiding the use and refer to it during the excavation. takers. It suggests that there is considerable Peter G. Hall is Vice-President and Chief of mechanized equipment when working 3) Use the information to locate and pent-up investment, and with the amount Economist for Export Development Canada, near underground utilities. mark lines and maintain the markings until of parked corporate cash currently in the a Crown corporation that supports and Since safety is a priority at FortisBC, digging is underway. system there is a worry that it could all try develops export trade by helping Canadian we’re committed to increasing public 4) Hand dig first, to locate and carefully to hit the market at once. The B.C. forestry companies respond to international busi- awareness about “Call Before You Dig.” expose natural gas pipelines, underground sector may well be a case in point. ness opportunities. Hall is scheduled to give Because of this we’ve seen a measureable electrical wires and other utilities before What’s driving this? Consumers, starting his annual address to The Vancouver Board drop in the number of incidents. In fact, using mechanical equipment. with Americans that have put off purchases of Trade on Thursday, May 13. Visit www. last year our crews responded to the least Ian Turnbull is damage prevention and for years, but now have to shell out for ap- boardoftrade.com/events to register. amount of third-party damage to our emergency services manager with FortisBC.

Rix Center Awards Sponsor: Governors’ Banquet THE JIM PATTISON and Rix Center Awards 2014 GROUP Thursday, April 24, 2014 | Vancouver Convention Centre — West

Council of Governors Inductee The Rix Award for Engaged The Rix Award for Engaged Community Citizenship Corporate Citizenship

Ken Martin David McLean, O.B.C., LL.D., F.ICD President and Chief Executive Chairman, The McLean Group Officer, Pacific Blue Cross (retired)

Gold Sponsors: Presenting Sponsor: Platinum Sponsors: Reception Sponsor:

CANADA

Silver Sponsors: Leaders of Company of Young Women’s Leadership Tomorrow Sponsor: Professionals Sponsor: Circle Sponsor:

boardoftrade.com/governorsbanquet For table or ticket purchase opportunities: [email protected] April 2014 Sounding Board member news 7 VBOT applauds efforts to resolve trucking disruption

BY GREG HOEKSTRA good first step in the short-term, present,” wrote Bellano. “The last but it’s just that — a first step. truckers’ strike cost us dearly… While it will take some time to We need to ensure there is long- some of the products in our con- return to full operations, members term labour peace in Vancouver’s tainer are time sensitive and if do of The Vancouver Board of Trade Gateway supply chain, because not arrive on time it will start a se- are breathing a sigh of relief now disruptions like this one can have quence of consequences that will be that the 28-day trucking disruption immediate and indelible impacts very costly and affect a lot of people at Port Metro Vancouver has come on our trade reputation interna- who are waiting for the goods.” to an end. tionally.” Now that the work disruption On the evening of March 26, Throughout the month of is over, The Vancouver Board of Premier Christy Clark announced March, The Vancouver Board of Trade remains hopeful that B.C. that the province, federal govern- Trade spoke out against the truck- can return to business as usual. ment, and the port had reached ing work disruption, through a However, there is still plenty of an agreement with members of the social media campaign, email work to be done to ensure history United Truckers Association and blasts to its members, and media Iain Black, President and CEO of The Vancouver Board of Trade, is interviewed by Global doesn’t repeat itself. Unifor, following extensive dis- interviews with Global BC, CTV, BC’s Ted Chernecki regarding the port trucking dispute, including how it affected many of “This is news worth celebrat- cussions between all parties. The CBC, CNKW, News 1130, Business the VBOT’s small business members. Photo by Greg Hoekstra ing, but we can’t forget that this is next morning, the port resumed in Vancouver, and more. a conceptual agreement, with a lot full operations to clear the cargo The Board of Trade repeatedly Francisco.” ers, the disruption was jeopardiz- of complicated implementation backlog as quickly as possible. urged truckers to return to nego- Throughout the disruption, the ing local companies’ relationships yet to be done,” said Elio Luongo, “We’re relieved that container tiations with their employers and Board of Trade received calls and with their overseas customers. Managing Partner, Tax, at KPMG trucker operations are resuming at work alongside the port to find a emails from members affected “That is the bottom line. This and 2013-14 Chair of The Vancou- the port. This is welcome news for solution to their concerns — rather by the strike. One such business gives a distinct advantage to ver Board of Trade. B.C.’s economy. Thousands of busi- than driving away business and was Kryton International Inc., a our U.S. competitors, and is not “We’re hopeful that the new 14- nesses across the Lower Mainland jeopardizing our local economy. Vancouver-based international helping to improve B.C.’s export,” point Job Action Plan — agreed to have been struggling for the past “It’s estimated that up to $885 manufacturer, which does 80 per wrote Rippen. by all parties, with the involvement 28 days,” said Iain Black, President million in trucking cargo is already cent of its concrete waterproofing Rita Bellano, President of of federal mediator Vince Ready and CEO of The Vancouver Board being disrupted each week,” said business through exports. Bellano Tile Company, sent a — will lead to a successful imple- of Trade. Black at the beginning of the dis- “This disruption is having a similar email, expressing concerns mentation and long-term stability “Over the past month, we’ve ruption. “This is setting off alarm direct effect on the lives of the over how the strike was affecting our members, who rely on efficient heard directly from our members bells for our members. If that cargo people who work for our company, imports — including the products goods movement through our port about the devastating impacts doesn’t leave through Port Metro as well as our many vendors and her company imports from Italy. 365 days a year,” added Luongo. this disruption had on their small, Vancouver, our fear is that it will partners,” wrote Kryton’s Sarah “We have been importing con- For more information on the medium and large businesses,” start leaving through competing Rippen in an email. tainers since 1976 so we are very 14-point job action plan, visit www. Black added. “This agreement is a ports in Seattle, Los Angeles, or San Rippen added that for export- aware of the situation past and portmetrovancouver.com.

Hillary Rodham Clinton Former U.S. Secretary of State and Former U.S. Senator from New York Hosted by The Vancouver Board of Trade’s Women’s Leadership Circle March 5, 2014 Thank you to our sponsors 8 member news Sounding Board April 2014 Insights add up at LOT accounting speaker series

BY CHELSEA KEENAN ties will become present. Tatla, having spent 10 years with Best Members of The Vancouver Board of Buy, has a significant amount of knowl- Trade’s Leaders of Tomorrow mentorship edge about career paths and challenges. program had an opportunity to hear from Her career has taken her through seven several Vancouver accounting profession- different areas within the company with als on March 4, including David Negus various levels of responsibilities. She (CA), Vice President and Corporate Con- spoke of the importance of implement- troller at , Parveen ing a five-year plan in place that details Tatla (CGA), Senior Accountant for Best career goals, including specific target Buy Canada, and Arif Ahmed (CMA), dates. General Manager of and For those interested in pursuing ac- Canadian Choice Wholesalers. counting positions, Tatla emphasized the All three speakers shared insights from importance of holding a CPA designation their diverse career paths and gave advice in order to have a distinguished advan- on building a network, overcoming chal- tage in the industry. Having spent a great lenges, and succeeding in the accounting deal of time in a big corporation, Tatla industry. described the fast pace expansion strategy Negus spoke about his experience of a large organization and how it provides Nearly 200 students and young professionals attended The Vancouver Board of Trade’s Leaders of Tomorrow at lululemon athletica and the unique ample opportunities to learn and expand accounting speaker series on March 4, sponsored by CPA BC. Students had an opportunity to learn about the culture it fosters; focusing on goal setting on many new skill sets. industry from an outstanding group of panellists, including David Negus, Vice President and Corporate Controller and creating a powerful brand vision. He In becoming a professional accoun- at lululemon athletica, Parveen Tatla, Senior Accountant for Canada, and Arif Ahmed, General Manager emphasized how these practices should tant, Tatla said she learned that one must of Choices Markets and Canadian Choice Wholesalers. Photo by Vision Event Photography be integrated into one’s professional life. be patient, confident, prepared to have Individuals should create measurable and a game plan and have a willingness to he finds passion in his career. He stressed a thirst for knowledge. specific goals focusing on a time spans of learn. She emphasized the importance of the notion of making the best attempt to The Vancouver Board of Trade would one, five, and 10 years, he said. time management, and said developing do everything right the first time, doing like to thank David Negus, Parveen Tatla Negus drew an emphasis away from this ability will result in being able to be the best job possible even through failure, and Arif Ahmed for sharing their insights credentials, and said he feels that when completely present and engaged in the and that a strong personal work ethic will of the accounting profession and industry, entering a career, a solid work ethic and work that at hand. herald success. as well as event sponsor the Chartered integrity will have the greatest impact on She added that becoming involved Ahmed advocated for humility, to Professional Accountants of British success. In addition, Negus mentioned the in a mentorship program can help with remain challenged, and to “pay it forward” Columbia. idea of luck, and how it’s often a combi- professional development, building rela- throughout one’s career. He concluded by Chelsea Keenan is a member of The nation of preparation and timing — it is tionships, and networking. leaving the audience with three impact- Vancouver Board of Trade’s Leaders of crucial how you prepare for the timing, he Ahmed described his path toward be- ful remarks — expand your horizons, try Tomorrow mentorship program. For more said, as you never know when opportuni- coming an accountant and said every day something different, and continue to have info, visit www.boardoftrade.com/LOT.

Metro Vancouver housing UBC studies herd mentality scrutinized under SFU microscope in corporate leaders

In cities like Vancouver, sustainabil- cost impact of fees, charges and time A new University of British Columbia DC-10s. ity plans and policies are colliding with spent on processing development ap- study reveals that corporate leaders are But the DC-10 suffered design flaws housing affordability, according to Simon plications, design, and other land use victims of herd mentality when adopting that proved deadly, killing over 600 Fraser University Urban Studies associate regulations. “Nor do we know who winds new innovations, sometimes with deadly people in a number of crashes. In 1979, it professor Meg Holden. up paying those costs and their impact consequences. was temporarily grounded by the Federal She is leading a first-in-B.C. study on the prices that homebuyers face. This The paper, by Sauder School of Busi- Aviation Administration but this did not investigating the challenges Metro Van- project will help answer these questions.” ness Associate Professor Marc-David L. stop its advance. couver faces in preparing for an estimated G2G’s building blocks are annual Seidel and INSEAD Professor Henrich R. In the paper, Seidel and Greve warn one million new residents by 2041. surveys and reports about the region’s Greve, shows leaders tend to pursue in- that history may repeat itself as Boeing’s “The more sustainable a city, the more efforts to meet 2041 housing needs. novations, even as complex as airplanes, 787 Dreamliner and its rival, the Airbus expensive and exclusive its housing,” says Experts from the GVHBA, the Urban De- based on early adoption by competitors A350, head to market. Holden, an expert on prospects and policies velopment Institute, the B.C. Non-Profit not close scrutiny of the technical merits. Early groundings and production for sustainable cities. “This study will help Housing Association, Metro Vancouver, “Business leaders tend to panic when delays of the Dreamliner resulted in us understand how to make cities more Ryerson University and local govern- new innovations are about to hit the airlines snapping up more of the rival sustainable for all residents, rich and poor.” ments are advising Holden on construct- market. They scramble to buy an appar- Airbus, before it had even completed The Home Builders ing these building blocks. ent early leader,” says Seidel. “Sometimes flight testing or carried passengers. Association (GVHBA) launched the study, She is engaging the research assistance this results in inferior products, but as we “We can’t say that the purchases of Getting to Groundbreaking (G2G), seven of SFU Urban Studies students to evaluate show in our study, in the airline industry the Airbus will result in the same tragic months ago. In laying the groundwork for how Metro Vancouver’s 22 municipalities there was loss of life.” events as the DC-10,” says Seidel. “We G2G’s execution, Holden has discovered and one treaty First Nation will accommo- Among a series of innovations, the likely won’t know if mistakes were made clues about what may be contributing to date one million new residents by 2041. authors focused on two almost identi- for some time, but I can say the lesson of Metro Vancouver’s soaring housing prices They are gathering feedback from cal aircraft produced in the 1970s – the history should be well attended to.” and increasing housing exclusivity. municipal employees, homebuilders, McDonnell Douglas DC-10 and Lockheed The study, The Thin Red Line between “For one, residential development developers and non-profit housing con- L-1011. Dubbed “The Twins,” their manu- Success and Failure: Path Dependence in application processes are extremely sultants on how plans, regulations, fees facturers were locked in bitter rivalry. the Diffusion of Innovative Production complex and vary widely between munic- and processes can hinder or help efforts Component delays slowed the L-1011’s Technologies, was published recently in ipalities,” says Holden. “Vancouver stands to meet targets for housing affordability, entry into the market by a year. Lack of the Strategic Management Journal. out across Canada for this complexity.” availability and livability. sales characterized it as a failed innova- For more information, visit www. She says no one knows the housing- For more information, visit www.sfu.ca. tion with only 250 sold compared to 486 sauder.ubc.ca. April 2014 Sounding Board member news 9

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7 3 Around the Board Photo highlights from recent events and activities Clockwise from top left: 1) Executives from Edelman Photography 5) A second expert panel discusses ‘Digital shared results from their firm’s global survey, the 2014 health and technological savings’ at Health Care Forum Edelman Trust Barometer, at The Vancouver Board of Trade 2014. Sara Borck Photography 6) From left to right: Barbara on Feb. 26. Following the presentation, local business Grantham, President and CEO, VGH/UBC Hospital Founda- leaders participated in a panel discussion on trust and cred- tion; David Ostrow, President and CEO, Vancouver Coastal ibility. Pictured above are panellists and head table guests. Health; Diane Finegood, President and CEO, Michael Smith Photo by Adam Gilmer 2) The Honourable Rona Ambrose, Foundation for Health Research; Kip Woodward, Chair, Canada’s Minister of Health, speaks to The Vancouver Board Vancouver Coastal Health; Geraldine Vance, CEO, BC of Trade March 21 on the need for innovation in our health- Pharmacy Association; David Crawford, Vice President, The care system. Photo by Pablo Su 3) The Queen Elizabeth Vancouver Board of Trade; the Honourable Rona Ambrose, Theatre fills up with more than 2,700 guests, just prior to Canada’s Minister of Health; Craig Hemer, Partner, Boyden The Vancouver Board of Trade’s sold-out event with Hillary Global Executive Search and Director, The Vancouver Board Rodham Clinton. Sara Borck Photography 4) A panel of of Trade. Photo by Pablo Su 7) The Honourable Denis Lebel, experts discusses ‘Creating community and public partner- Canada’s Minister of Infrastructure, speaks to media follow- 6 ships in integration of health care’ at The Vancouver Board ing his March 17 address to The Vancouver Board of Trade. of Trade’s 2014 Health Care Forum on Feb. 28. Sara Borck Photo by Tyson Jerry

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More photo galleries online at facebook.com/VancouverBoardofTrade 1. VERTICAL LOGO

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The Vancouver Sun Logo Sheet & Brand Guidelines

The 2014 Vancouver Sun Run presented by BlueShore Financial takes place The Vancouver Sun brand is a highly visible asset valued by the newspaper’s readership and corporate community. Please use the following guidelines this month, on SUNDAY, APRIL 27 and is open to runners and walkers of all levels. to ensure it always appears consistent and familiar. If you have any questions regarding usage or other environment specific versions, please email [email protected]. for the Individual 10K or the 2.5K Shaw Mini Sun Run. RegisteR at vancouveRsunRun.com until apRil 22 oR at the sun Run FaiR FRom apRil 24 to 26. PRESENTED BY PRESENTED BY

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PRESENTED BY PRESENTED BY April 2014 Sounding Board guest column 11 Does the 9-to-5 work day still exist?

BY BARRY D. COOK and to better meet customer needs. For the most part, private sector options actually provided are often The majority (88 per cent) of companies are much more likely to granted on a case-by-case basis, The traditional 9-to-5 work Canadian employers offer some have informal policies while public Canadian employers are support- schedule is becoming a thing form of workplace flexibility. sector employers are the opposite. ing employees in balancing their of the past. The reality of dual- Flexible work options are most Interest by employees to be able work and personal lives. income families has resulted in common in not-for-profits (94 per to choose where and when they The majority of employers feel employees having to cope with cent), but both private sector (87 work varies by age group. Millenni- that providing employees with increased demands on their per- per cent) and public sector (83 per als (under 34 years old) may wish to flexible work options has assisted sonal time. The business world cent) employers also offer alterna- pursue outside interests or travel, in attracting and retaining employ- has also changed with advances tives to the traditional 9-to-5. while Gen X individuals (34 to 49) ees, positively affected employee in technology, increased global Providing workplace flexibility may be juggling child care. On the morale and contributed to reduc- Barry D. Cook, Partner, Western competition and the challenges of isn’t new. Just under three-quarters other hand, Baby Boomers (50 to ing employee turnover. Compensation & Benefits Consultants having four distinct generations (71 per cent) of employers have 68) and Traditionalists (over 68 On the other hand, while offer- in the workforce at the same time. been offering flexible work options years old) may be confronted with ing work options have had little or or reducing costs or absenteeism, One way employers have re- for more than five years. This is par- elder care issues. no measurable effect on increasing employers have experienced very sponded to the changing work- ticularly true of organizations with In 70 per cent of organizations, company revenues or productivity, few negative effects. place has been to offer flexible 500 or more employees. Perhaps less than half of the employees who work arrangements. During Febru- in an effort to compete with larger have flexible work options take ary 2014, Western Compensation employers, 33 per cent of smaller advantage of the opportunity. The & Benefits Consultants (WCBC) organizations have begun offering typical reason for such low utiliza- conducted an online survey of workplace flexibility since 2009. tion is that the options available Canadian employers on the preva- The degree of formality of the don’t meet the employees’ needs. lence, design, and management of various flexible work programs For the most part, private, flexible work programs. ranges from employers which have public and not-for-profit employ- While the reasons for offering formal, written policies consis- ers of all sizes are offering employ- workplace flexibility vary from tently applied, to employers with ees flexible work options, provided employer to employer, over half no policies. In just under half of the options are compatible with view it as a way to provide and en- the organizations (49 per cent) the the job requirements. Over three- courage a better balance between programs are informal and decided quarters (77 per cent) of employers work and home. Flexible programs on a case-by-case basis, while 16 report that their workplace culture were also introduced for a variety of per cent have some written policies supports flexible work options other reasons, including to attract but the policies are not consistently and virtually all of the remaining and retain employees, increase applied and the remaining 35 per employers (21 per cent) indicate employees’ job satisfaction, give cent have formal written policies that support exists but varies a SERVICES AND SOLUTIONS FOR the employer a competitive edge which are consistently applied. bit by department. Although the A LIVABLE REGION

Realizing the Impossible Call for — An Entrepreneur’s Private Success Story NomiNatioNs

Wednesday, April 23, 2014 | The Fairmont Hotel Vancouver The Vancouver Board of Trade th 11:15 a.m. – 2 p.m. 127 Annual General Meeting Friday, June 20, 2014

Anthony von Mandl, OBC In accordance with Bylaw 9.5 – Nominating Committee – A Nominating Committee, chaired by Immediate Past Chair, Ken Martin, has been Proprietor, Mission Hill Family Estate established to receive nominations for directors for the 2014/2015 year Entrepreneur Anthony von Mandl will discuss his life’s journey of The Vancouver Board of Trade. that led to an impossible dream of creating a landmark winery in the Okanagan Valley which has been heralded as In accordance with Bylaw 9.6 – Nominations – Nominations for directors the “Versailles of the Valley” by The New York Times and may be made in writing by any member of The Vancouver Board of Trade, honoured by Travel + Leisure Magazine as “1 of the Top 5 provided that the name of the nominee and the written consent of the Wineries in the World.” nominee are received no later than Monday, May 19, 2014 by the You’ll want to arrive early to enjoy wine sampling from Secretary-Treasurer at the offices of The Vancouver Board of Trade, 11:15 a.m. – 12 p.m. Suite 400 – 999 Canada Place, Vancouver, B.C. V6C 3E1.

Presenting Sponsor: For further information regarding nominations and any other matters pertaining to the Annual General Meeting, please contact Stephanie Hurlburt, Assistant Board Secretary, The Vancouver Board of Trade at:

Tel: 604-640-5456 Fax: 604-640-5485 E-mail: [email protected] boardoftrade.com/events 12 member news Sounding Board April 2014 You have 8 seconds... Avoid an ‘Oops!’ moment Think of your marketing like it’s going to be on TV Why all startups should embrace financial planning

BY ANTHONY TAYLOR Another way to think of this is: Who BY TRUSHA DESAI and projection should be prepared and owns the problem that your product maintained on a regular basis, so that Would you invest more time into your or service solves? One client might Strategies are not always logical and the “Oops!” moment does not overwhelm marketing if you were promised a higher buy product A for one reason, whereas do not always follow the same path. the entrepreneur with no safeguards, no ROI? Advertising on television is very someone else might buy for a different They are often intuitive backup, and no angel. expensive. It takes lots of people to make reason. Knowing these reasons (through and are dovetailed to the It is said that the best TV ads, and in 30 seconds, they’re over. research) is also very important, but that’s entrepreneur and the time to obtain a line of People who make ads on TV spend a lot for another post. small business. There- credit from your financial of time understanding their customer, Third and finally, think of where you fore, strategic planning institution (whether it’s their needs, and what channels they will can reach these customers. What “chan- must necessarily follow personal or business) is be watching, in order to make the most of nels” are they watching? What channels the long-term and short- when you don’t need it. their investment. should you be marketing though? term rule: what fills the You will then only tap Now think of your own business. Are they 30-40 years old and read the boxes will vary. into it when strictly re- Whether you’re networking with someone printed newspaper in the morning? Are A business that at- quired. at an event, a prospect is reading your they under-30 and the best way to reach tempts to grow without Maxing out credit printed materials, or they are finding you and engage with them is social media? Are a strategy will be like a cards is not the way to on your website or social media, you have they C-suite executives and the best way to garden with weeds. The run a business. a short amount of time — about eight reach them is on the golf course? entrepreneur may be Re-mortgaging one’s seconds — to capture their interest so they The more targeted your message, the too close to his or her home and using the pro- keep paying attention. more successful your marketing will be. business to get a land- ceeds to buy a convert- Follow this exercise to increase the Think of the difference in effectiveness scape vision of the future Trusha Desai ible is also not the way to likelihood that your prospects will main- between having a one-on-one conversa- bumps in the highway. A build a successful startup. tain their interest long enough to decide tion, compared to yelling in a room. If consultant who has experience in busi- Perhaps this is not the advice that an if they want your product, no matter what you’ve got your messaging down to the ness coaching, planning and finance is entrepreneur would like to read. However, the scenario. point where it sounds like you’re talking often the ally that an entrepreneur needs. it is better to be careful and prepared, First, list all the products and services to that person, you’ve got a winner. With more young professionals opting rather than end up in foreclosure or you sell. If you’re like most businesses, you What would you do if there was a TV ad for entrepreneurship rather than search- bankruptcy. have a few different products, so list all of that wasn’t “speaking” to you? You’d prob- ing for employment that maybe short- Trusha Desai is founder and owner of them. Second, think of who is the end cus- ably change the channel, right? term, it is vital to remember that when Trusha Desai Innovation Management tomer is (and be as specific as possible). Anthony Taylor is chair of The Vancou- one starts off with a pile of start-up cash and a member of The Vancouver Board of Chances are you’ll have multiple custom- ver Board of Trade’s Small Business Council, — from whatever source — it is not a Trade’s Small Business Council. For more ers for similar products. Make sure that events committee and Principal at SME never-ending pile. information on the program, visit www. you include all sub-categories of clients. Strategy Management consulting. A budget and cash flow management boardoftrade.com/SBC.

Mining 4 Everyone Let’s Talk Wednesday, May 14, 2014 | Vancouver Convention Centre, West 11:30 a.m. – 2 p.m. Exports 2014 Karina Briño Tuesday, May 13, 2014 | Pan Pacific Vancouver 11:45 a.m. – 2 p.m. President and Chief Executive Officer, Mining Association of B.C.

Join us on Wednesday May 14, as the Mining Association Peter Hall of British Columbia’s President and CEO, Karina Briño, Vice-President and Chief Economist, delivers her address. As part of BC Mining Week 2014, Export Development Canada Briño will speak to CIM delegates and Vancouver’s business leaders about the important role of the mining Let’s Talk Exports is your best opportunity to get the industry on the economy and B.C. communities. latest information on the global economy and the impact it will have on Canadian businesses like yours. Join In partnership with: Peter Hall, Vice-President and Chief Economist at Export Development Canada, for this worthwhile and insightful presentation that will show Canadian companies of all sizes what to expect in the year ahead.

Presenting Sponsor: Presenting Sponsor:

boardoftrade.com/events boardoftrade.com/events April 2014 Sounding Board member news 13

TED 2014 Conference inspires CYP spin-off

BY SHAN SHAN FU dict Marsh, and Dr. Grace Lee for creative thoughts to flow. Early talked about stepping out of your in his career, Marsh was faced Last month, Vancouver played comfort zone, living your dream, with the challenge of producing host to TED 2014, a high-profile and using limited resources to an album with no budget. Instead annual conference where notable your advantage. of giving up on his dreams, Marsh speakers share stories and learn- Tildesley’s parents were told innovated. He used an iPhone ings about technology, entertain- by the doctors when he was an app to create a full-length song ment and design. For a steep infant that he would never be able featuring a 15-piece band. Since $7,500, attendees were able to rub to see. Flash-forward 29 years, then, Marsh has performed and shoulders with big names, such and Tildesley is now a world-class recorded with artists such as Mad- as Bill Gates, Sting and astronaut Paralympic medallist, insurance child, Sophia Danai, and Soatoa. Chris Hadfield. broker and inspirational speaker. Following the presentations, In honour of the first TED Despite the early obstacle, Til- CYP members experienced a conference in our city, The Van- desley found a passion for sports, Donovan Tildesley, Paralympic athlete and inspirational speaker, presents at CYPx on sneak peak of the Aquarium’s 4-D couver Board of Trade’s Company particularly skiing and swimming. March 11. Inset, Dr. Grace Lee talks about neuroscience. Photos by Noravera Visuals theatre which was truly a roller- of Young Professionals program Standing at the peak of a snowy coaster ride for the senses. hosted its own spin-off at the mountain and waiting to propel inspirational. intrinsic differences between the In some ways, the Aquai- Vancouver Aquarium, which it into the unknown terrain would be Second to speak was Lee, di- levels of vegetative versus levels rum’s 4-D theatre exemplified called “CYPx.” By the end of the outside of anyone’s comfort zone, rector of clinical neuroscience of awareness. From humble be- the lessons from our esteemed evening, one thing was certain — but imagine if you also couldn’t initiative at the Department of ginnings, Lee exemplifies how speakers, including the need to we don’t need to travel the world rely on your sight. Through his Medicine at the University of anyone can live their dream if they creatively maximize resources and to hear thought-provoking speak- sheer determination, Tildesley British Columbia. Lee said her are dedicated and passionate. embrace innovation. ers, because there are remarkable made the Paralympic team at the passion is to help improve care for People often say that con- Shan Shan Fu is a member of people right here in our own young age of 16, where he won a patients with traumatic brain inju- straints limit creativity. Composer The Vancouver Board of Trade’s organization. bronze medal in the Sydney 2000 ries. She presented on the trends and songwriter Benedict Marsh CYP program for people under In their 18-minute presenta- Paralympics. Tildesley speech to of minimally conscious states of disagrees, and emphasizes how 35. For more on the program, visit tions, Donovan Tildesley, Bene- CYP members was both funny and the human brain — detailing the constraints are actually required boardoftrade.com/CYP.

Welcome to some of our newest members

Alzheimer Society of BC Ceridian Canada Ltd. Hiway Fuel Services Schneider Electric alzheimerbc.org ceridian.ca hiwayfuelservices.com schneider-electric.com [email protected] (416) 268-0745 [email protected] [email protected] (604) 681-6530 (604) 552-8586 (604) 422-2642 Davis LLP Anne Carson Design davis.ca Medeo Tetra Tech EBA annecarsondesign.com [email protected] medeo.ca tetratech.com [email protected] (604) 687-9444 [email protected] [email protected] (888) 297-2973 (604) 685-0275 The Bloom Group Fraser Surrey Docks Ltd. thebloomgroup.org fsd.bc.ca PlaceSpeak Inc. Tidal Transport & Trading Ltd. [email protected] [email protected] placespeak.com tidaltransport.com (604) 606-0307 (604) 581-2233 [email protected] [email protected] (604) 736-4804 (604) 939-3383 Car2Go Canada Ltd. GLA International Trading Co. [email protected] [email protected] Rising Tide Consultants Ltd. The Vancouver Club (778) 986-2367 (604) 596-9876 risingtideconsultants.ca vancouverclub.ca [email protected] [email protected] (604) 669-2928 (604) 331-7014

Leadership loves company 14 member news Sounding Board April 2014

WOMEN’S LEADERSHIP CIRCLE® When it comes to public opinion, promoting women pays off

BY CARLA SHORE on a company’s integrity, engage- women are in leadership roles, it shared quickly and virally. That ment, and quality of products and happens more often. can be a good thing, when your Every organization wants to services are those of its employees. A study by the Harvard Busi- employees and customers spread have the public think well of them. Since your employees are your ness School and Catalyst found good news about your organiza- Your company likely invests in greatest spokespeople, it’s im- that companies with more women tion. But the flip side is also true: advertising and marketing, social portant that they believe in your leaders had higher levels and a bad news spreads quickly as well. media campaigns, and public mission and are engaged with your higher quality of corporate social When your organization dem- relations strategies to influence organization’s brand. So what do responsibility in their operations. onstrates leadership in things that reputation and public opinion, they care about? Research shows The study also found companies matter to your employees, such but have you considered how your that “millennials” in particular with gender-inclusive leadership as being a good corporate citizen company’s policies about provid- want to work for companies that policies contributed, on average, and creating policies for gender- ing leadership opportunities for have strong corporate social re- more to their communities. inclusiveness, you’ll have a key to women and supporting your com- sponsibility policies and gender- According to research by the unlocking employee engagement. munity can shape the story you tell Carla Shore, Principal, inclusive policies. They want to Minerva Foundation for BC And when your staff shares your about your organization? C-Shore Communications Inc. know that everyone is treated well, Women, while women make up organization’s mission, they will Whether you’re trying to get and want to see their compan- 50.4 per cent of the B.C. popula- tell the story about your brand that people to buy your product or starts with your own staff. ies being involved in their com- tion, just 20 per cent of businesses you most want told. frequent your storefront, whether The 2014 Edelman Trust Bar- munities, doing good to make the are run by them. If your company That’s the kind of trust and you want to gain support for ometer, which measured the places they live and work better. has more women leaders, or goodwill that all the ads in the your issues or keep a favourable public’s trust in institutions and Corporate social responsibility policies to give women more world just can’t buy. opinion about your developments, credible sources around the world, is about more than just giving to opportunities for leadership de- Carla Shore is a communica- you want to be seen as “the good found that trust goes up when a charity. It’s about engaging em- velopment, you’ll be on the road to tions strategist, writer, and public guy.” You want the buzz about company exhibits positive behav- ployees, participating in the fabric developing employees who believe relations expert. She is Principal your organization to be positive, iours, such as respecting employee of your community, and tying in your brand and become strong of C-Shore Communications Inc. and the people you most want to rights and supporting good causes. your company to the good things ambassadors for your company. and a member of the WLC Advisory spread the word are your employ- Importantly, it also showed that that flow to and from the people In this era of Twitter and Council. For more on the program, ees. Remember, much of that buzz the voices most trusted to weigh in you help. And it seems that when camera phones, opinions are visit boardoftrade.com/WLC.

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Without your support, our events would not be possible April 2014 Sounding Board member news 15

WOMEN’S LEADERSHIP CIRCLE® Board launches ‘Women of Promise’ program 10 outstanding women recognized by the Women’s Leadership Circle and TELUS

BY ALEXANDRA FINCH Trade’s 2014 Women of Promise are: The Vancouver Board of Trade’s Women’s Leadership Qudsia Ahmed Circle (WLC) launched its inau- Ahmed is the Manager of gural Women of Promise Rec- Business Systems at Industrial ognition Program last month, Alliance Insurance & Financial presented by TELUS. The new Services. She is a board member program celebrates women for Young Women in Business, leaders who are making positive an organization focused on impacts in business and in their supporting the professional communities. and personal development of A total of 10 women were rec- young women throughout all ognized having been nominated career stages. In addition, she is by members of The Vancouver a dedicated volunteer with the Board of Trade for their distinc- Heart and Stroke Foundation tion in leadership, community of Canada. involvement, and the ascension of women in business. The 10 Stacy Berisavac recipients who represent great Berisavac is a Team Leader diversity in professional in- of Health Promotion at the Ca- dustry and career stages were nadian Cancer Society. She is announced and celebrated at a also a resolute volunteer to the On March 5, 10 individuals were recognized as part of The Vancouver Board of Trade’s new Women of Promise program, presented by WLC reception on March 5. organization, along with her TELUS. Pictured above, from left to right, are members of the Women’s Leadership Circle Advisory Council and recipients, including Jill All recipients were then given 7-year-old daughter. Berisavac Schnarr, Lisa Martin, Stacy Berisavac, Karina Eva, Jen Schaeffers, Kelly Lee, Carrolyn Sami, Brittany Gardener, Ravneet Dhaliwal, Qudsia complimentary tickets to attend has a steadfast commitment to Ahmed, Renee Chau, and Madelaine Simpkin. Read more about the recipients below. Photo by Marc Andrew The Vancouver Board of Trade’s the organization and sharing milestone event with Keynote values of community service nization that supports women including the Women’s Lead- Madelaine Simpkin Speaker Hillary Rodham through the generations. in construction. In the tradition- ership Circle. Lee is an active Simpkin is a Gender Sexual- Clinton, Former U.S. Secre- ally male-dominated field of volunteer with the Canadian ity and Women’s Studies student tary of State and Former U.S. Renee Chau construction, that is actively re- Cancer Society and the Lookout at Simon Fraser University. She Senator from New York, courtesy Chau is an IT Project manager cruiting women, Eva builds and Emergency Aid Society. holds a leadership role with SFU of TELUS. at TELUS. She is committed to maintains connections among SOS (Students Offering Support), Jill Schnarr, Chair of the building diversity in the tech- women to help them reach lead- Carrolyn Sami an organization dedicated to as- Women’s Leadership Circle and nology field through her work as ership roles and career success. Sami is a Project Leader at the sisting peer students with exam Vice President of Community chair of the student leadership Industry Training Authority. She prep, raising donations to fund Affairs at TELUS formally rec- team for Canadian Women in Brittany Gardener is a founder of Love in Action, international volunteer outreach ognized all recipients at the Technology (CanWIT). Chau is a Gardener is a Marketing an organization dedicated to programs. She has support- reception. Schnarr herself is dedicated volunteer and mentor. Manager for Push Online Mar- providing those in Vancouver’s ed Global Agents for Change, an example of the great impact keting. She is also the Creative Downtown Eastside has access an organization that supports women in leadership positions Ravneet Dhaliwal Director and Founder of Apothe- to sustenance and basic supplies. emerging leaders. Simpkin is a can have in their communities. Dhaliwal is a student at SFU baby, a natural and ethical and She has inspired a great number visionary who values educational At TELUS, Schnarr is the na- Beedie School of Business and a environmentally focused baby of individuals companies to take and leadership opportunities tional chair of their internal campus ambassador for KPMG. care company. With a strong edu- part in this wonderful venture. for all. women’s network, Connections, She is co-founder of Math4me, a cational focus, she is currently The Vancouver Board of which serves as a framework social enterprise focused on edu- sitting on the board of directors Jen Schaeffers Trade’s Women’s Leadership for promoting women’s growth, cating and motivating elemen- for the Abbotsford Community Schaeffers is the Executive Circle and TELUS are proud to recognition, engagement and tary and high school students School and is pioneering an in- Director of the CKNW Orphans present this year’s Women of well-being within the TELUS across the lower mainland. She dependent school in B.C. special- Fund, an organization dedicated Promise. We look forward to community. is also co-founder and Vice Presi- izing in aerospace technology, to enhancing the lives of chil- seeing their future contributions The women chosen for the dent of Y-TASC (Youth Taking intentional community design dren with mental, physical and to their professions, communi- Women of Promise Recognition a Stand for Change), a youth and social entrepreneurism. social challenges in B.C. She is ties, and the elevation of women. Program have demonstrated engagement organization dedi- the founder of Women Leaders The WLC is one of the largest their passion to defying gender cated to raising economic and Kelly Lee in Non-Profit, Networkingin- women’s business networking boundaries in business and have social awareness. Lee is a Junior Business Van.com and Steveston Moms groups in Canada. Based on the the utmost passion for women’s Analyst at the SFU Enterprise Network and currently volun- pillars of connections, conversa- and community issues. Karina Eva Systems Management Office. teers for the Women’s Leadership tions, recognition and advocacy, The nominees represent Eva is the owner and manager She is a participant of The Van- Circle and Minerva Foundation. the WLC is an inclusive business many roles, be it entrepreneur, of Amando Natural Stone. She couver Board of Trade’s Leaders With an impressive list of past community which embraces di- student, board member, business volunteers on the communica- of Tomorrow mentorship and present volunteer contribu- versity and elevates women. Visit leader, mother or mentor. tion committee for Canadian program, where she is involved tions, Schaeffers is truly a com- boardoftrade.com/WLC for more The Vancouver Board of Construction Women, an orga- with program development, munity leader. information. DIRECTORS EDUCATION PROGRAM

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