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Discover the Secrets to Creating a Luxury Packaging Solution That Will Wow Your Online Customers

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Discover the Secrets to Creating a Luxury Packaging Solution That Will Wow Your Online Customers CASE STUDY OPERATINGCUSTOMER OPTIMISATION EXPERIENCE LUXURYELECTRICAL PACKAGING HOW TO ENSURE DISCOVEROPTIMAL THE PACKAGING SECRETS TOAND CREATING STORAGE A LUXURY PACKAGINGFOR PRODUCTS SOLUTION OFTHAT DIFFERENT WILL WOW YOUR SIZES? Delivering online beauty products, beautifully: a ONLINE CUSTOMERS ACTIVITY: concept in sustainable and Leadinginnovative provider luxury of packaging IT components.that brings home the thrill of the purchase PROJECT TYPE: Optimise packaging costs THEBACKGROUND CUSTOMER’S CHALLENGE for different products. The shift in consumer shopping habits from instore to online has seen a dramatic acceleration over recentThe customer months as isa resulta global of the leader pandemic in PC and components, associated lockdowns peripherals that have and seen the closurePROJET of OBJECTIVE: retailaccessories. outlets and many more of us working from home. Develop a packaging solution They provide IT professionals with all key industry components. for different product sizes. TheIt’s a shiftcustomer that is expected wanted to universalbecome a permanent packaging one forfor 44% three of consumers*,different sizespresenting retailers and brand owners with the challenge – and opportunity – of delivering their brand experience to consumers in a of hard drives. different way. AsThis Europe’s packaging leading should distributor reduce of paper, handling, packaging storage solutions and administrationand visual communication costs as products, Antalis wellregularly as protect works with the printers, product. designers and brand owners and their distribution companies to help them choose the best solutions for a job; increasingly, this is for the creation of luxury packaging that will enable them to make the transition from ‘wowing’ consumers instore to online, and in a sustainable way. Flap for quick closing THEAt Antalis, ANTALIS we know our SOLUTION products inside out in terms of the applications they are suited to, their printing and finishing compatibility and capability, and their environmental credentials. We are always keen to help our customers in this rapidly changing world, and learn how we can best support them. The design of a recyclable and universal solutionWanting to allowing get closer ultra-fast to the reality packaging of creating for a complete packaging solution in line with the changes in threeretail trends, different we recentlyproduct tasked sizes. ourselves with exactly that – how to successfully deliver a luxury packaging brief that effectively portrays the brand’s essence right from the primary packaging to the transit packaging. From the perspective of a fictitious brand, we created a brief that addressed real-life scenarios many brands are regularly faced with, with an aim to produce packaging suited to current retail demands, ensuring an end result that would be protective, mailable and luxurious. *Source: Retail Gazette Hard drive Pre-glued holders for securing the hard drives Single-piece corrugated cardboard packaging CASE STUDY OPERATINGCUSTOMER OPTIMISATION EXPERIENCE LUXURYELECTRICAL PACKAGING THE BRIEF HOWBased upon the premiseTO of aENSURE high-end start-up cosmetics company with strong ethical and environmental values, the brief required a design solution that would give consumers an enjoyable OPTIMALand memorable unboxing experience PACKAGING in alignment with their expectations of such a brand. For the purposes of this brief, the packaging was for a set of day and night face creams, which would need ANDto be packaged together.STORAGE The pots for these creams are also environmentally friendly, having been made from Durasense, a bio-composite from StoraEnso comprising of wood and polypropylene which can be easily FORrecycled. We settled PRODUCTS on the branding SLP, standing for Smart Luxury Packaging, for the project. Target market: Consumers of high quality cosmetics/skincare products purchasing online. Functionality:OF DIFFERENT Because the product would be delivered SIZES? to customers as well as purchased instore, the brief required the design and production of both primary and transit packaging. ACTIVITY: Design: The design should reflect the brand’s quality and values. In particular, it was important to communicate the environmental ethics of the company and products to the consumer. Leading provider of IT components. Innovation: Innovations in packaging design and technology should be explored to help create stand-out in the finished piece. PROJECT TYPE: Optimise packaging costs Experiential: The finished packaging should provide more than just protection, it is a key component of the experienceTHE CUSTOMER’S and, as such, the look,CHALLENGE feel, immediate and longer-term functionality should be considered.for different products. TheMateriality: customer The texturesis a global and colours leader of inthe PC materials components, used should peripherals reflect and reinforce and the identityPROJET and OBJECTIVE: accessories.ethos of the brand. Develop a packaging solution They provide IT professionals with all key industry components. for different product sizes. Sustainability: In line with the brand’s environmental ethics, the packaging design should minimise waste andThe the customer use of plastics. wanted All chosen universal materials packaging should have for strong three environmental different credentials. sizes of hard drives. Print techniques: As a start-up business, the quantity of units to be produced would be small, so the Thisviable, packaging cost-effective should print reducechoice wouldhandling, be digital. storage and administration costs as well as protect the product. Flap for quick closing THEHERE’S ANTALIS HOW WE SOLUTION DID IT... TheThe design design of a recyclable and universal solution allowing ultra-fast packaging for threeBRANDING: different product The fictitious sizes. company was assigned the brand name ‘SLP’ based on the purpose of our project – Smart Luxury Packaging. To reflect the company’s strong environmental stance - and in Hard drive keeping with the season in which the packaging would be on display – the supporting brand artwork was inspired by nature and features leaves and soft autumnal colourings. Pre-glued holders for securing the hard drives Single-piece corrugated This gives scope to update the cardboard packaging packaging in line with the seasons, keeping it fresh and encouraging consumers to buy again rather than switching to another brand. CASE STUDY OPERATINGCUSTOMER OPTIMISATION EXPERIENCE LUXURYELECTRICAL PACKAGING THE TRANSIT BOX: This had three HOWimportant functions; TO ENSURE • Protection – to ensure all OPTIMAL contents arrive at their destination PACKAGING undamaged AND• Security –STORAGE to avoid drawing attention to the high value goods inside and evidencing proof that FOR the goods PRODUCTS inside had not been tampered with OF• Experience DIFFERENT – to create surprise SIZES? when opened ACTIVITY: Design: FEFCO 0427 box style Leading provider of IT customised to fit around the inner box. components. Material/print: E-flute corrugate external surface left unprinted for PROJECT TYPE: discretion. Internal surface lined with Optimise packaging costs THE100% CUSTOMER’S recycled Keaykolour CHALLENGE Particles for different products. Sunshine, 120gsm, 4-colour printed on an HP Indigo B2 press with brand Thevisuals customer and information is a global about leader the in PC components, peripherals and PROJET OBJECTIVE: accessories.brand’s environmental ethos. Develop a packaging solution They provide IT professionals with all key industry components. for different product sizes. The customer wanted universal packaging for three different sizes of hard drives. INNER DISPLAY BOX: To support Thisthe packaging brand’s sustainability should reduce goals, handling, the storage and administration costs as welldesign as protect team thein our product. Smart Packaging Centre (SPC) decided to create a box that could have a secondary purpose beyond providing protection. Flap for quick closing THEFor ANTALISthis project they SOLUTION designed an inner display box that could be used as an Theattractive design ofand a functionalrecyclable keepsake and universal in solutionwhich allowingto store the ultra-fast pots. packaging for threeDesign: different A belly product band holdssizes. the two sides of the internal box in position for retail display and during transit. Once removed, the two sides of the packaging open out to display the pots. Material/print/finishing: Invercote Hard drive Creato, 380g, 4-colour printed to both sides on an HP Indigo B2 press with heavy weight substrate kit. High-build spot varnish used to highlight the Pre-glued holders for leaf imagery. Digitally cut on Esko securing the hard drives Kongsberg cutting table. Single-piece corrugated cardboard packaging FSC® certified Invercote Creato is produced by Iggesund at their mill in Sweden, which has recently been awarded Platinum for sustainability by Ecovadis. It is optimised to run through an HP Indigo with heavyweight substrate kit. It has the best grammage-to-micron ratio for a Solid Bleached Board. Due to the strength of the sustainably sourced Swedish fibres and multi-layer construction, it performs brilliantly for printing, creasing and multi-step processing. Knowing there would be considerable mechanical stress on the folded hinge area of our design, and that the box would need to remain pristine in appearance despite being opened and closed on multiple occasions, we chose this product with confidence that it would perform. In addition, the
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