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Promax marketing award booklet 2009FINAL:Layout 1 6/10/09 9:22 PM Page 16

CONGRATULATIONS—PROMAX|BDA WORLD GOLD PROMOTION AND MARKETING AWARD WINNERS *Entries are listed as entered

INTEGRATED MEDIA INTEGRATED MEDIA Bronze (Certificate) CONTENT PROMOTION— CONTENT PROMOTION— Celestial Classic Movies Channel CHILDREN'S PROGRAM PROGRAM/MOVIE PACKAGE Launch Campaign CAMPAIGN MARKETING CAMPAIGN Celestial Movie Channel Limited Silver Gold Bronze (Certificate) Fireball Launch Promotion Whale Wars Season One: kabel eins - Branding and Image Walt Disney International Integrated Media Campaign ProSiebenSat.1 Produktion JP Bronze (Certificate) Gold StarHub UEFA EURO 2008 INTEGRATED MEDIA FUR TV StarHub Cable Vision CONTENT PROMOTION— MTV UK COMEDY PROGRAM Silver INTEGRATED MEDIA PROMOTION CAMPAIGN LaMB NETWORK, CHANNEL, STATION, Silver SPE Networks - Asia Pte Ltd PLATFORM BRANDING/IMAGE Sat.1 - Ladykracher Bronze (Certificate) PROMOTION—HOLIDAY/SPECIAL ProSiebenSat.1 Produktion Romanzo Criminale Campaign EVENT CAMPAIGN Bronze (Certificate) Sky Cinema Gold Calefare PBR Unleashed MediaCorp TV Singapore Pte Ltd INTEGRATED MEDIA Versus CONTENT PROMOTION—SPORTS Silver INTEGRATED MEDIA PROGRAM PROMOTION TV3: 25th anniversary CONTENT PROMOTION— CAMPAIGN TV3 Televisia de Catalunya CONSUMER TIE-IN PROMOTION Gold Bronze (Certificate) CAMPAIGN Sports Soup ProSieben - Future Xmas Girs Bronze (Certificate) Versus ProSiebenSat.1 Produktion Gladiators Promotion with Gold Magazine PBR Unleashed INTERACTIVE Seven Network Versus CONTENT PROMOTION—CHIL- Silver DREN'S PROGRAM INTEGRATED MEDIA United Gold CONTENT PROMOTION—DRA- Brothers and Sisters Firenall Official Website MATIC PROGRAM CAMPAIGN Bronze (Certificate) Walt Disney International Television JP Silver 2008 Tour de - Take Back Whale Wars Season One: the Tour INTERACTIVE Integrated Media Campaign Versus CONTENT PROMOTION—DRA- Animal Planet MATIC PROGRAM Bronze (Certificate) INTEGRATED MEDIA Silver LaMB CONTENT PROMOTION—STUNT Cult, Mad Men Season 2 Website SPE Networks - Asia Pte Ltd PROMOTION OVERALL Fox Channels Italy Bronze (Certificate) Bronze (Certificate) INTEGRATED MEDIA First Australians Hoax Yotblosoy Web CONTENT PROMOTION— SBS Corporation NBC Universal Global Networks HOLIDAY/SEASONAL/SPECIAL Espana EVENT PROGRAM CAMPAIGN INTEGRATED MEDIA Silver NETWORK, CHANNEL, STATION, INTERACTIVE Total Action: The Treches are PLATFORM BRANDING/IMAGE CONTENT PROMOTION—GENERAL Here! PROMOTION—GENERAL ENTERTAINMENT PROGRAM NBC Universal Global Networks BRANDING/IMAGE CAMPAIGN Bronze (Certificate) Espana Gold Robin Hood Microsite Bronze (Certificate) Animal Planet Rebrand: Integrated UKTV Australia Star Wars Media Campaign TNT-Broadcasting Network Animal Planet INTERACTIVE Gold CONTENT PROMOTION— INTEGRATED MEDIA NAT GEO Family Campaign HOLIDAY/SEASONAL/ CONTENT PROMOTION—NEWS/IN- Fox Channels Italy ENTERTAINMENT/SPECIAL EVENT FORMATION PROGRAM PROMO- Silver PROGRAM TION CAMPAIGN Domashniy Around Us Silver Bronze (Certificate) CJSC New Channal National Body Challenge Website Silver NAT GEO Wild Launch Campaign INTEGRATED MEDIA Fox Channels Italy INTERACTIVE CONTENT PROMOTION— Silver CONTENT PROMOTION— NON-FICTION/REALITY A Lamp Is A Princess NON-FICTION/REALITY PROGRAM PROGRAMMING CAMPAIGN OnceTV Silver Gold Bronze (Certificate) First Australians America's Hardest Prisons: Season Celestial Movie Asia Channel Launch SBS Corporation 2 Launch Campaign National Geographic Channel Celestial Movie Channel Limited

PROMAX|BDA WORLD GOLD PROMOTION AND MARKETING AWARD WINNERS Promax marketing award booklet 2009FINAL:Layout 1 6/10/09 9:22 PM Page 17

INTERACTIVE INTERACTIVE CONTENT PROMOTION—SPORTS NETWORK/CHANNEL/STATION/ OUTDOOR, OUT-OF-HOME, PROGRAM PLATFORM WEBSITE PRINT AND POSTER Bronze (Certificate) Silver GENERAL AND CONTENT Europe United Mafia Season Website PROMOTION—HOLIDAY/SPECIAL Brothers and Sisters BSKYB EVENT Bronze (Certificate) Silver INTERACTIVE SCI FI website The Special Emmys Edition of Nikkei CRAFT CATEGORIES—ART SCI FI Australia Entertainment! DIRECTION/DESIGN/ANIMATION Bronze (Certificate) AXN - SPTI Gold Disney Channel 5th Anniv. Website Bronze (Certificate) Catch & Slam Walt Disney International Television JP Spring Calendar for 1+1 TV Channel Brothers and Sisters 1+1 TV Channel Silver OUTDOOR, OUT-OF-HOME, Species Website PRINT AND POSTER OUTDOOR, OUT-OF-HOME, Discovery EMEA CRAFT CATEGORIES—ART PRINT AND POSTER DIRECTION/DESIGN GENERAL AND CONTENT INTERACTIVE Gold PROMOTION—MARKETING DVD, INTERACTIVE TV, MOBILE/ “Preserve Our Planet” Photo Book PRESENTATION: PRINT OR IMMERGING PLATFORMS— National Geographic Channel Asia SPECIALTY INTERACTIVE TELEVISION Gold APPLICATION PROMOTION OUTDOOR, OUT-OF-HOME, Species Book Silver PRINT AND POSTER Discovery EMEA Battle of Animations GENERAL AND CONTENT Silver Fox8 Australia PROMOTION—CONSUMER PRINT “Preserve Our Planet” Photo Book Bronze (Certificate) AD National Geographic Channel Asia EPG 1.55 Gold Silver BSKYB Ghost Hunters - SciFi Media Kit '09 bpg Warner Channel INTERACTIVE Gold Bronze (Certificate) DVD, INTERACTIVE TV, MOBILE/ Flesh Californication campaign IMMERGING PLATFORMS— ProSiebenSat.1 Produktion SPTI Networks Germany // AXN MARKETING/ADVERTISING Silver Bronze (Certificate) Gold Cult, Erotica Italiana TV1 Profile document LOST Trick of Rousseau Fox Channels Italy TV1 AXN Japan - SPTI Silver Silver SciFi Stars Trade Campaign - OUTDOOR, OUT-OF-HOME, BLOWDOWN Campaign Star Trek Mr. Spock PRINT AND POSTER Fox Channels Italy NBC Universal Global GENERAL AND CONTENT Bronze (Certificate) Networks Espana PROMOTION—OUTDOOR/ NAT GEO Family Campaign Silver ENVIRONMENTAL/TRANSIT AD Fox Channels Italy The Da Vinci Code Gold ProSiebenSat.1 Produktion Tour de France - Federation Square INTERACTIVE Bronze (Certificate) SBS Corporation DVD, INTERACTIVE TV, MOBILE/ Cult, Mad Men Season 1 Silver IMMERGING PLATFORMS— Fox Channels Italy SKY NZ VAN VIRAL/WEB/USER-GENERATED Bronze (Certificate) FOXTEL - Crime & Investigation CONTENT Brand Spanking New FPC Network Gold Movie Network Channels by TACTIC Bronze (Certificate) Slam SCI FI Portugal Launch Campaign Brothers and Sisters OUTDOOR, OUT-OF-HOME, PRINT Escalator Silver AND POSTER NBC Universal Global Networks Marca Tu Ritmo, Canta Tu Rock - GENERAL AND CONTENT Espana Camp Rock — Disney Channel PROMOTION—CONSUMER PRINT The Walt Disney Company Latin CAMPAIGN OUTDOOR, OUT-OF-HOME, America Gold PRINT AND POSTER Bronze (Certificate) Wait and see GENERAL AND CONTENT Battle of the Animations Viral NBC UNIVERSAL Global Networks PROMOTION—OUTDOOR/ Fox8 Australia Germany ENVIRONMENTAL/TRANSIT Gold AD CAMPAIGN INTERACTIVE Estate of Panic Key Art Gold ONLINE/INTERACTIVE GAMES/ SciFi Channel A&E Challenge IMMERGING PLATFORMS— Silver devilfish GENERAL Animal Planet Rebrand: Print Silver ENTERTAINMENT/CHANNEL Campaign Lost Gold Animal Planet Brothers and Sisters Break Up with Bad Habits Game Bronze (Certificate) Bronze (Certificate) Discovery Health Channel The real future sucks Packed to the Rafters Outdoor Silver NBC UNIVERSAL Global Networks Seven Network Gladiators Online Campaign Germany Seven Network Bronze (Certificate) Gladiators Seven Network

PROMAX|BDA WORLD GOLD PROMOTION AND MARKETING AWARD WINNERS Promax marketing award booklet 2009FINAL:Layout 1 6/10/09 9:22 PM Page 18

OUTDOOR, OUT-OF-HOME, Bronze (Certificate) Silver PRINT AND POSTER Red RHI Knowledge Idents GENERAL AND CONTENT bpg BBC Worldwide PROMOTION—PROMOTION ITEMS Bronze (Certificate) Bronze (Certificate) CAMPAIGN Not Your Usual Suspect TV or Not TV—Cult ID Campaign Gold NBC Universal, Global Networks FOX CHANNELS ITALY Nat Geo Wild Promotional Pan Asia Merchandise TELEVISION-VIDEO PRESENTATION National Geographic Channel UK OUTDOOR, OUT-OF-HOME, CABLE, SATELLITE AND ON-LINE Silver PRINT AND POSTER CONTENT PLATFORMS— CBeebies Launch Australia GENERAL AND CONTENT BRANDING/IMAGE SPOT (SINGLE) BBC Worldwide Australia PROMOTION—TRADE PRINT CAM- Gold Bronze (Certificate) PAIGN Snow Paper - NGC Italy BBC Knowledge Gold Fox Channels Italy BBC Worldwide Australia A Lamp Is a Princess Silver OnceTV Sky Movies HD “Fragments” OUTDOOR, OUT-OF-HOME, Silver BSKYB PRINT AND POSTER The Big Bang Theory Silver GENERAL AND CONTENT Warner Channel Guess Who's Been Watching PROMOTION—PROMOTIONAL DStv - Fireman ITEMS RADIO Studio Zoo for DStv Gold CONTENT MARKETING USING Bronze (Certificate) Stitch! Furoshiki RADIO—COMEDY PROGRAM SPOT Track Race - NGC Italy Walt Disney International Television JP Silver Fox Channels Italy Silver The Office Bronze (Certificate) Plantable Desk Calendar NAT GEO TV1 Australia Always the Star at Home Fox Channels Italy Viasat Broadcasting Bronze (Certificate) RADIO Crime Scene Austria - Snack Tray CONTENT MARKETING USING TELEVISION-VIDEO PRESENTATION NBC Universal Global Networks RADIO—ENTERTAINMENT PRO- CABLE, SATELLITE AND ON-LINE Germany GRAM SPOT CONTENT PLATFORMS—ON- Bronze (Certificate) SCREEN SERVICES PROMOTION OUTDOOR, OUT-OF-HOME, TV To Get Really Excited About (VOD, PPV, ETC) PRINT AND POSTER BBC Entertainment Spot Gold GENERAL AND CONTENT BBC Worldwide Sky Movies HD “Fragments” PROMOTION—SALES PROMO- BSKYB TION: COLLATERAL/SPECIALTY RADIO Gold Gold CONTENT MARKETING USING Tivo Knife Calendar RADIO—PROMOTION FOR Seven Network Australia NBC Universal Global Networks PROGRAM/SERIES Silver Espana Silver From the Basement Silver Radio Dirty Sexy Money V1 BSKYB / Discovery Science Seven Network Bronze (Certificate) Trade Invite Silver DStv's HD PVR Decoder - Discovery Networks Asia-Pacific Radio for Make Me A Supermodel V2 Sheepdog Silver Seven Network Studio Zoo for DStv A Whiff of Things to Come Silver Bronze (Certificate) , Inc. Radio for Make Me A Supermodel V3 Viasat Plus Bronze (Certificate) Seven Network Viasat Broadcasting Channel 5 Lonely Planet Bluelist: Bronze (Certificate) Best in Asia - Travel Adaptor Radio for Make Me A Supermodel V1 TELEVISION-VIDEO PRESENTATION MediaCorp TV Singapore Pte Ltd Seven Network CONTENT PROMOTION— Bronze (Certificate) (MULTIPLE/CAMPAIGN) OUTDOOR, OUT-OF-HOME, Radio for Packed to the Rafters V2 Gold PRINT AND POSTER Seven Network FA Cup GENERAL AND CONTENT Bronze (Certificate) ESPN STAR Sports PROMOTION—STUNT PROMOTION Radio for Packed to the Rafters V4 Silver Gold Seven Network Sports Soup Tour de France - Federation Square Versus SBS Corporation RADIO Bronze (Certificate) Silver CONTENT MARKETING USING Formula One - Valencia Campaign Top Gear Australia - Ramps RADIO—SPORTS PROGRAM SPOT Creation Club (CC) GmbH SBS Corporation (INCLUDING LIVE EVENT) Gold TELEVISION-VIDEO PRESENTATION OUTDOOR, OUT-OF-HOME, Olympics Ping Pong CONTENT PROMOTION—ADULT PRINT AND POSTER SBS Corporation PROGRAMMING SPOT (MULTIPLE) GENERAL AND CONTENT Silver PROMOTION—TRADE PRINT AD TELEVISION-VIDEO PRESENTATION Erotic Combos Gold CABLE, SATELLITE AND ON-LINE Viasat Broadcasting Calle 13 Biological Youghurt AD CONTENT PLATFORMS—BRAND- Bronze (Certificate) NBC Universal Global Networks ING/IMAGE SPOT (MULTIPLE) Xotix - Rated X Espana Gold Chello Creative Silver Guess Who's Been Watching DStv Nat Geo Wild MIP ad Studio Zoo for DStv National Geographic Channel UK

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TELEVISION-VIDEO PRESENTATION ABC TV ABC TV CONTENT PROMOTION—ADULT Bronze (Certificate) Bronze (Certificate) PROGRAMMING SPOT (SINGLE) Once upon a time on DStv Wild Discovery Silver Studio Zoo for DStv Latin America Blue Movie Service Bronze (Certificate) Bronze (Certificate) Creation Club (CC) GmbH Chop Socky Chooks iPhone Generic Silver Turner Broadcasting NBC Universal Global Networks Guess Who's Been Watching Espana DStv - Fireman TELEVISION-VIDEO PRESENTATION Studio Zoo for DStv CONTENT PROMOTION—COMEDY TELEVISION-VIDEO PRESENTATION Bronze (Certificate) PROGRAM SPOT (MULTIPLE) CONTENT PROMOTION—DRA- Miniatures - Hot Club Promo Silver MATIC PROGRAM SPOT (MULTI- Einav Galili's Show PLE) Reshet NCP Gold TELEVISION-VIDEO PRESENTATION Silver The Four CONTENT PROMOTION—BEHIND My Name is Earl Television Broadcasts Limited THE SCENES PROMOTION: TBS On-Air Silver LONG/SHORT FORM Bronze (Certificate) CSI: Crime Scene Investigation Silver 10 Items or Less (Season 8 Campaign) Leverage BTS - Meet Apollo TBS On-Air SPE Networks - Asia Pte Ltd Robbins Bronze (Certificate) Bronze (Certificate) TNT On-Air Frank TV Human Trafficking Bronze (Certificate) TBS On-Air NBC Universal, Global Networks, Gladiators Bronze (Certificate) Pan Asia BSKYB The Office Teaser Campaign Bronze (Certificate) Bronze (Certificate) TV1 Australia Shivers & Shakes Trust Me BTS - Tom and Eric New PIX - Multi Screen Media Pvt. Ltd. Show TELEVISION-VIDEO PRESENTATION Bronze (Certificate) TNT On-Air CONTENT PROMOTION—COMEDY DIRT Launch Campaign Bronze (Certificate) PROGRAM SPOT (SINGLE) SPE Networks - Asia Pte Ltd TNT Leverage BTS- Christian Kane Gold Bronze (Certificate) Stunts Scrubs on Paramount Comedy Leverage Wolff Bros Post Bruce Dunlop & Associates TNT On-Air Gold TELEVISION-VIDEO PRESENTATION Black Humour Cartoon TELEVISION-VIDEO PRESENTATION CONTENT PROMOTION— Sky Cinema CONTENT PROMOTION—DRA- CHILDREN'S PROGRAMMING Silver MATIC PROGRAM SPOT (SINGLE) LIVE ACTION (MULTIPLE) M-Net - - Wilhel-Meaner Gold Silver Eps. 17 2008 30 C.S.I. New York Stickers Imagination Movers - Clearwater for M-Net SPTI Networks Iberia Construction & Cogs Bronze (Certificate) Silver Disney Channels Australia & New News from Waldheim Maybe This Time Zealand Creation Club (CC) GmbH Promotheus Bronze (Certificate) Bronze (Certificate) Silver Green City Bill Engvall Show - NASCAR Good Intentions i-Cable Entertainment Ltd. TBS On-Air Reshet NCP TELEVISION-VIDEO PRESENTATION Bronze (Certificate) Silver CONTENT PROMOTION— Earl Save Gas CSI: Crime Scene Investigation CHILDREN'S PROGRAMMING The NBC Agency SPE Networks - Asia Pte Ltd LIVE ACTION (SINGLE) Bronze (Certificate) Silver TELEVISION-VIDEO PRESENTATION Mad Men—Women in the Workplace Shrek III CONTENT PROMOTION—DAY- Fox International Channels Asia Brothers and Sisters PART/BLOCK OF PROGRAMS Bronze (Certificate) Bronze (Certificate) SPOT (MULTIPLE) The Secret Diary of a Call Girl Jetix - Dinosaur King Promo Gold ITV Creative Addiction The Flavour of Adventure—NGC Italy Bronze (Certificate) Fox Channels Italy Knight Rider Garage Spot TELEVISION-VIDEO PRESENTATION Silver NBC Universal Global Networks CONTENT PROMOTION— Most Wanted Espana CHILDREN'S PROGRAMMING SPOT Bruce Dunlop & Associates Bronze (Certificate) ANIMATED/MIXED (MULTIPLE) Bronze (Certificate) Frozen Silver 108 hours countdown for Lost PIX - Multi Screen Media Pvt. Ltd. Avatar Season 3 Campaign Season 4 Premier Nickelodeon Australia AXN Japan - SPTI TELEVISION-VIDEO PRESENTATION Bronze (Certificate) CONTENT PROMOTION— Kids Choice Awards: Choices TELEVISION-VIDEO PRESENTATION ENTERTAINMENT PROGRAM SPOT Spot,Time for Slime, Slo-mo Slime CONTENT PROMOTION— (MULTIPLE) Nickelodeon DAYPART/BLOCK OF PROGRAMS Silver SPOT (SINGLE) Campagna Ciak Si Giri (Teaser TELEVISION-VIDEO PRESENTATION Gold 15'' + SPOT 30'') CONTENT PROMOTION—CHIL- Serial Killers Sunday Fox Channels Italy DREN'S PROGRAMMING SPOT FOXTEL - Crime & Investigation Silver (ANIMATED/MIXED) (SINGLE) Network It Takes Two Silver Silver Seven Network Australia ABC2 Kids ABC2 Kids

PROMAX|BDA WORLD GOLD PROMOTION AND MARKETING AWARD WINNERS Promax marketing award booklet 2009FINAL:Layout 1 6/10/09 9:22 PM Page 20

Bronze (Certificate) TELEVISION-VIDEO PRESENTATION TELEVISION-VIDEO PRESENTATION Don't Forget The Lyrics Singapore CONTENT PROMOTION—INTER- CONTENT PROMOTION—LIVE MediaCorp TV Singapore Pte. Ltd. STITIAL/ADVERTISER INTEGRA- EVENT SPOT (SINGLE) Bronze (Certificate) TION/PROGRAM WRAPS Gold Shivers & Shakes Gold 2008 MLB All-Star Game - Rafters PIX - Multi Screen Media Pvt. Ltd. Panasonic Marketing BSKYB Silver TELEVISION-VIDEO PRESENTATION Gold Europe United CONTENT PROMOTION—ENTER- Mini-Drama The Auction - Mastercard Brothers and Sisters TAINMENT PROGRAM SPOT TNT On-Air Bronze (Certificate) (SINGLE) Silver Euro 2008 Gold Ford ITV Creative HBO 2008 Series BSKYB Bronze (Certificate) HBO Latin America Production Bronze (Certificate) Soccer Aid Services TNT Heartbeat - Doubt/Deception ITV Creative Gold Wolff Bros Post Bronze (Certificate) Always the star at home IPL - The Father Of All Entertainment Viasat Broadcasting TELEVISION-VIDEO PRESENTATION MAX - Multi Screen Media Pvt. Ltd. Silver CONTENT PROMOTION—INTER- Gladiators Launch STITIAL/PROMO-TAINMENT/ TELEVISION-VIDEO PRESENTATION BSKYB MOVIE WRAPS CONTENT PROMOTION—MADE- Silver Gold FOR-TELEVISION MOVIE A&E Challenge The Day The Earth Stood Still - Silver devilfish International Landmark Destruction Glukhar (Unsolved Case) Promo Silver Campaign Campaign Take That Comes to Town Interlace Media/20th Century Fox NTV ITV Creative Silver Bronze (Certificate) Silver Kung Fu Panda Human Trafficking The Girls Aloud Party MediaCorp TV Singapore Pte. Ltd. NBC Universal, Global Networks, ITV Creative Bronze (Certificate) Pan Asia Silver Iron Man The Closer - I Confess MediaCorp TV Singapore Pte. Ltd. TELEVISION-VIDEO PRESENTATION TNT On-Air CONTENT PROMOTION—NEWS/ Bronze (Certificate) TELEVISION-VIDEO PRESENTATION INFORMATION PROGRAM SPOT The Poligraph CONTENT PROMOTION— (MULTIPLE) Reshet NCP INTERSTITIAL/PROMO-TAINMENT/ Bronze (Certificate) Bronze (Certificate) PROGRAM WRAPS Weather Campaign Strictly Come Dancing Gold e.tv TV 2 History Channel Italian Souvenir TELEVISION-VIDEO PRESENTATION TELEVISION-VIDEO PRESENTATION Fox Channel Italy CONTENT PROMOTION—NEWS/ CONTENT PROMOTION—HOLI- Silver INFORMATION PROGRAM SPOT DAY/SEASONAL/SPECIAL EVENT My Favourite Bedtime Story (SINGLE) PROGRAM SPOT (MULTIPLE) Nickelodeon Silver Gold Bronze (Certificate) Going Green Logos Comes to Life Log Jam CNNI Kanal 5 Nickeldoen Silver Gold Bronze (Certificate) SKY Meteo24 - Meteorite 10th Anniversary AXN Spain Frank TV SKY Italia Campaign TBS On-Air Bronze (Certificate) SPTI Networks Iberia Bronze (Certificate) Iraq: War By Numbers Silver Vagamondo ITV Creative Safari Live - NGC Italy The Walt Disney Television Italia Fox Channels Italy TELEVISION-VIDEO PRESENTATION Bronze (Certificate) TELEVISION-VIDEO PRESENTATION CONTENT PROMOTION— Total Action: Treches CONTENT PROMOTION—LIVE NON-FICTION/REALITY NBC Universal Global Networks EVENT SPOT (MULTIPLE) PROGRAMMING SPOT (MULTIPLE) Espana Gold Gold Jetman + Jetman Teasers/Virals The Making of a Monster TELEVISION-VIDEO PRESENTATION Nat Geo Uk Crime & Investigation Network (UK) CONTENT PROMOTION—HOLI- Gold Silver DAY/SEASONAL/SPECIAL EVENT PBR Unleashed Australia’s Next Top Model PROGRAM SPOT (SINGLE) Versus Fox8 Australia Silver Silver Bronze (Certificate) UPC On Demand - A Modern 2008 NHL Stanley Cup Playoffs - Discovery Channel: Time Warp Fairytale Anthem, Cross Bar, Off-Season Discovery Networks Asia-Pacific Chello Creative (Lawnchair) Bronze (Certificate) Bronze (Certificate) Versus Nat. Geo. Cho Do Kyu M-Net Animation & Imagination Bronze (Certificate) Fox International Channels Japan Festival 2008 60 Wimbeldon 2008 Clearwater for M-Net ACIDMEDIA & Canal Plus Espana Bronze (Certificate) Bronze (Certificate) Soccer Aid FA Cup ITV Creative ESPN STAR Sports

PROMAX|BDA WORLD GOLD PROMOTION AND MARKETING AWARD WINNERS Promax marketing award booklet 2009FINAL:Layout 1 6/10/09 9:22 PM Page 21

TELEVISION-VIDEO PRESENTATION TELEVISION-VIDEO PRESENTATION Bronze (Certificate) CONTENT PROMOTION—NON-FIC- CONTENT PROMOTION—PRO- Discovery Channel : Planet Green TION/REALITY PROGRAMMING GRAM PROMOTIONAL SPOT: IN- Discovery Networks Asia-Pacific SPOT (SINGLE) HOUSE (SINGLE) Gold Gold TELEVISION-VIDEO PRESENTATION Serial Killer Sunday Gladiators Launch CONTENT PROMOTION—PUBLIC FOXTEL - Crime & Investigation BSkyB SERVICE ANNOUNCEMENT (SINGLE) Network Gold Silver Gold The Poligraph Carbon Footprint Jetman Reshet ncp Discovery EMEA Nat Geo Uk Silver Bronze (Certificate) Silver Serial Killer Sunday Do What I say Hell's FOXTEL - Crime & Investigation Brothers and Sisters Keshet Broadcasting Ltd. Network Silver Silver TELEVISION-VIDEO PRESENTATION So You Think You Can Dance - Final So You Think You Can Dance - Final CONTENT PROMOTION—SPECIAL Keshet Broadcasting Ltd. Keshet Broadcasting Ltd. NEWS REPORT OR EVENT Silver Silver PROGRAMMING (ENVIRONMENTAL, Shark Week Hell's Kitchen POLITICAL DEBATES, ETC.) Nat Geo UK Keshet Broadcasting Ltd. Silver Bronze (Certificate) Silver Ross Kemp: Return to Afghanistan Meth Epidemic The Amazing Race - BSkyB FOXTEL - Crime & Investigation Reshet NCP Bronze (Certificate) Network Silver Taiwan Presidential Election Bronze (Certificate) Showcase Saturday Premiere Pic Television Broadcasts Limited Showtime Australia Brando TELEVISION-VIDEO PRESENTATION Bronze (Certificate) The Biography Channel (UK) CONTENT PROMOTION—SPORTS The Book Show PROGRAM SPOT (NOT A LIVE TELEVISION-VIDEO PRESENTATION BSkyB EVENT/GAME) CONTENT PROMOTION—ON-AIR Bronze (Certificate) Gold CONSUMER TIE-IN PROMO Dancing with Stars 2008 NASCAR on Fox - Underground (MULTIPLE) Reshet NCP Fox Sports Marketing Gold Gold Bunnies Theatre Maxibons TELEVISION-VIDEO PRESENTATION 2008 MLB All-Star Game - Rafters Campaign CONTENT PROMOTION—PRO- Fox Sports Marketing Movie Network Channels GRAM PROMOTIONAL SPOT: OUT- Silver Silver OF-HOUSE (MULTIPLE) Asian Games - No take 2 My Boys - Alltel Gold i-Cable Sports Ltd. TBS On-Air Notte Horror Campagna Bronze (Certificate) Silver (Spot +3 Teaser GFX) The Power of Three Dunkin Donuts Funny Fox Channels Italy ITV Creative Beverages/Dunkin Donuts Matt Silver Discovery Channel: and Ben Coffee Break TELEVISION-VIDEO PRESENTATION Discovery Networks Asia-Pacific TBS On-Air CONTENT PROMOTION—STUNT Bronze (Certificate) Silver PROMOTION: ON-AIR ONLY Mo-Town The Flavour of Adventure - Gold NGC Italy TV1 Australia Mafia Season Fox Channels Italy BSKYB Bronze (Certificate) TELEVISION-VIDEO PRESENTATION Silver Campaign CONTENT PROMOTION—ON-AIR FX Mondays Action HBO Latin America Production CONSUMER TIE-IN PROMO FOX International Channels SLU (SINGLE) Services Silver Gold TELEVISION-VIDEO PRESENTATION Battle of the Animations Kung Fu Panda CONTENT PROMOTION—PRO- Fox8 Australia Seven Network Australia GRAM PROMOTIONAL SPOT: OUT- Bronze (Certificate) Silver OF-HOUSE (SINGLE) Asian Games - No take 2 Fragments Gold i-Cable Sports Ltd. Brothers and Sisters Nat Geo Monsters - NGC Italy Bronze (Certificate) Fox Channels Italy TELEVISION-VIDEO PRESENTATION Singapore Tourism Board - Passport Silver CONTENT PROMOTION—THEATRI- National Geographic Channel Asia Nat Geo Music Reggae CAL FILMS SHOWN ON TELEVI- National Geographic Channels Int'l SION SPOT TELEVISION-VIDEO PRESENTATION Bronze (Certificate) Gold CONTENT PROMOTION—PRO- Discovery Channel: Mythbusters 5 YES Movies GRAM PROMOTIONAL SPOT: IN- promotheus HOUSE (MULTIPLE) Discovery Networks Asia-Pacific Bronze (Certificate) Gold Gold Hannibal 2 Discovery Channel: Time Warp TV6 Takes Over 8 Viasat Broadcasting Telecine Discovery Networks Asia-Pacific Silver Silver TELEVISION-VIDEO PRESENTATION M-Net Animation & Imagination Nat. Geo Earth Day Spots CONTENT PROMOTION—PUBLIC Festival 2008 60 Fox International Channels Japan SERVICE ANNOUNCEMENT Clearwater for M-Net Bronze (Certificate) (MULTIPLE) Silver MTV Xmas Campaign All Eyes On— Silver Die Hard Slipknot Show Us what You’re Made of Fox International Channels UK MTV Networks Germany GmbH MTV UK

PROMAX|BDA WORLD GOLD PROMOTION AND MARKETING AWARD WINNERS Promax marketing award booklet 2009FINAL:Layout 1 6/10/09 9:22 PM Page 22

Silver StarHub Cable Vision Everybody Loves the Sunshine Yes movie channels Bronze (Certificate) TV1 Australia promotheus Birth of a Mountain Bike Bronze (Certificate) Silver Chellozone Musical Talent Chimes Castaway/Forest Gump Combo Bronze (Certificate) The NBC Agency TBS On-Air RTL II Metamorphosis Cutdown Bronze (Certificate) OPIUM effect GmbH TELEVISION-VIDEO PRESENTATION In the Line Of Fire - SET Networks Bronze (Certificate) NETWORK, CHANNEL, STATION, MNET Urban Bubbles PLATFORM BRANDING/IMAGE SPTI Networks Orijin PROMOTION—GENERAL BRANDING/IMAGE (SINGLE) TELEVISION-VIDEO PRESENTATION TELEVISION-VIDEO PRESENTATION Gold CRAFT CATEGORIES—COPYWRIT- CRAFT CATEGORIES—MUSIC Moments In Time ING PACKAGE/POST SCORE OR Discovery EMEA Gold INSTRUMENTAL THEME WITH OR Gold A&E Challenge WITHOUT VOCALS Snow Paper - NGC Italy devilfish Silver Fox Channels Italy Silver Fragments Gold Snow Paper Brothers and Sisters Circle Anthem Spot devilfish - National Geographic Bronze (Certificate) TNT On-Air Channel BCS on Fox - Maze Silver Silver Fox Sports Marketing Olive The Secrets of the Heart - Bronze (Certificate) Bio Australia NGC Italy Everybody Loves The Sunshine Silver Fox Channels Italy TV1 Australia A&E Challenge Silver devilfish Die Hard TELEVISION-VIDEO PRESENTATION Bronze (Certificate) Fox International Channels UK CRAFT CATEGORIES—SOUND Track Race - NGC Italy Bronze (Certificate) DESIGN Fox Channels Italy Inside the Killer's Mind Gold Canal Odisea Hell's Kitchen TELEVISION-VIDEO PRESENTATION Bronze (Certificate) Keshet Broadcasting Ltd. NETWORK, CHANNEL, STATION, The Power of Three Silver PLATFORM BRANDING/IMAGE ITV Creative X-Max Jingle Bells PROMOTION—HOLIDAY/SPECIAL Sky Cinema EVENT SPOT (MULTIPLE) TELEVISION-VIDEO PRESENTATION Bronze (Certificate) Gold CRAFT CATEGORIES—DESIGN Mafia Season FUR TV XMAS Gold BSKYB MTV UK Discovery Channel: Mythbusters 5 Silver Discovery Networks Asia-Pacific TELEVISION-VIDEO PRESENTATION Norske Bilder (Norwegian Art) Gold CRAFT CATEGORIES—USE OF AN TV 2 The Poligraph ORIGINAL COMPOSITION IN A Bronze (Certificate) Reshet NCP PROMO BBC Channels Australia - Summer Silver Gold Air Idents ARD/ZDF Beijing 2008 America's Hardest Prisons BBC Worldwide Australia UnitedSenses PLASMA for National Geographic Bronze (Certificate) Channel TELEVISION-VIDEO PRESENTATION Dexter 'Clessidra’ (GFX Teaser 20) Silver NETWORK, CHANNEL, STATION, Fox Channels Italy 2008 MLB All-Star Game - Rafters PLATFORM BRANDING/IMAGE Bronze (Certificate) Fox Sports Marketing PROMOTION—HOLIDAY/SPECIAL Dancing with Stars 2008 Bronze (Certificate) EVENT SPOT (SINGLE) Reshet NCP StarHub UEFA EURO 2008 Gold TELEVISION-VIDEO PRESENTATION StarHub Cable Vision NICK Christmas Trumpetthingies CRAFT CATEGORIES—DIRECTING NICK Germany Gold TELEVISION-VIDEO PRESENTATION Silver Serial Killer Sunday HOME ENTERTAINMENT Christmas Spot 08 FOXTEL - Crime & Investigation CATEGORIES—MOVIE PROMO- NBC Universal Global Networks Network TION Espana Gold Silver Bronze (Certificate) The Poligraph Glad-iator Extreme Weight Reshet NCP BSkyB Silver A&E Challenge TELEVISION-VIDEO PRESENTATION TELEVISION-VIDEO PRESENTATION devilfish NETWORK, CHANNEL, STATION, NETWORK, CHANNEL, STATION, Bronze (Certificate) PLATFORM BRANDING/IMAGE PLATFORM BRANDING/IMAGE The Amazing Race - Israel PROMOTION—GENERAL PROMOTION—LOWER THIRD PRO- Reshet NCP BRANDING/IMAGE (MULTIPLE) MOTION Gold Bronze (Certificate) TELEVISION-VIDEO PRESENTATION Discovery Channel: The World Is Sat.1 - The Killer Bees CRAFT CATEGORIES—EDITING Just Awesome ProSiebenSat.1 Produktion Silver Discovery Networks Asia - Pacific Showcase Saturday Premiere Pic Gold Showtime Australia Guess Who's Been Watching DStv Silver Studio Zoo for DStv French Open 2008 Silver

PROMAX|BDA WORLD GOLD PROMOTION AND MARKETING AWARD WINNERS Promax marketing award booklet 2009FINAL:Layout 1 6/10/09 9:22 PM Page 23

TELEVISION-VIDEO PRESENTATION TELEVISION-VIDEO PRESENTATION TELEVISION-VIDEO PRESENTATION NETWORK, CHANNEL, STATION, SPECIAL CATEGORIES— TRADE OR INTERNAL MARKETING PLATFORM BRANDING/IMAGE SOMETHING FOR NOTHING (INDUSTRY FOCUSED: SALES, PROMOTION—ON-AIR Gold MARKETING OR UPFRONT PROMOTION FOR WEBSITE Andromeda Strain PRESENTATION ETC.— Gold NBC Universal, Global Networks, SALES/DEMO REEL) ITV.com Catch Up Pan Asia Gold ITV Creative Silver BDA Move Movie Silver World Press Freedom Day Bruce Dunlop & Associates MTV.DE Redesign Canal Odisea Silver MTV Networks Germany GmbH Silver Fast Start 2009 Silver Movies That Blow Your Mind Seven Network Australia Nickelodeon NZ Website Launch Chello Creative Bronze (Certificate) Nickelodeon NZ Bronze (Certificate) FOXTEL Future Reel Bronze (Certificate) Deadly Deception: The Mark Area 51, FOXTEL Management Pty Olympics Always On Hacking Story Ltd. i-Cable Sports Ltd. Crime & Investigation Network (UK) Bronze (Certificate) Bronze (Certificate) SPECIAL CATEGORIES DVICE Shoot Spot AXN Too Sexy 2008 SUMMER OLYMPICS: LIVE SciFi Channel SPE Networks - Asia Pte Ltd EVENT SPOT (OLYMPICS) Bronze (Certificate) TELEVISION-VIDEO PRESENTATION TELEVISION-VIDEO PRESENTATION ARD/ZDF Beijing 2008 RADIO STATIONS CATEGORIES— SYNDICATOR/PROGRAM UnitedSenses TV PROMOTION OR PROMOTION DISTRIBUTOR CATEGORIES— CAMPAIGN PROGRAM/MOVIE PROMOTION: SPECIAL CATEGORIES Silver ENTERTAINMENT 2008 SUMMER OLYMPICS: SPE- Discovery Shorts -Smartass (A Silver CIAL EVENT SPOT (OLYMPICS) Guide AXN Sci Fi Russia - Heroes Gold to Being a Real Wise Guy) SPTI Networks - London Olympics Athletes FEEDMEE Design GmbH The NBC Agency Bronze (Certificate) TELEVISION-VIDEO PRESENTATION Bronze (Certificate) EUROPA FM TRADE OR INTERNAL MARKETING Cable Olympic Campaign ACIDMEDIA (INDUSTRY FOCUSED: SALES, i-Cable Sports Ltd. MARKETING OR UPFRONT TELEVISION-VIDEO PRESENTATION PRESENTATION ETC.—MARKETING SPECIAL CATEGORIES SPECIAL CATEGORIES—BEST VIDEO/PRESENTATION: EXTERNAL) 2008 SUMMER OLYMPICS: SPORTS WORK NEVER SEEN Gold PROGRAM SPOT (OLYMPICS) Gold Fast Start 2009 Bronze (Certificate) Campagna Superstar (Is It 'Cause Seven Network Australia Ready To Fly I'm Cool) Silver Seven Network Australia Fox Channels Italy YES Israeli Stars New Season Gold promotheus SPECIAL AWARDS The Simpsons Movie-Seymour Butz Bronze (Certificate) ROCKET AWARD Showtime Australia BDA Move Movie Gold Gold Bruce Dunlop & Associates Viktor Pesenti TNT Drama Matters PSA Bronze (Certificate) Bruce Dunlop & Associates TNT On-Air Romance Month Silver promotheus SPECIAL AWARDS UPC On Demand - A Modern Bronze (Certificate) SPECIAL PROJECT AWARD Fairytale YES Stars New Season Gold Chello Creative promotheus Asian Games - No take 2 Bronze (Certificate) Bronze (Certificate) i-Cable Sports Ltd. Ride Guide Snow YES Movies Silver Chellozone promotheus MuchMusic Video Bronze (Certificate) Awards/Phreak615 TELEVISION-VIDEO PRESENTATION tbs Upfront Sizzle CTV Creative Agency SPECIAL CATEGORIES—FUNNIEST TBS On-Air PROMO SPECIAL AWARDS Gold TELEVISION-VIDEO PRESENTATION JUDGES' CHOICE AWARD Guess Who's Been Watching DStv - TRADE OR INTERNAL MARKETING A&E Challenge Fireman (INDUSTRY FOCUSED: SALES, devilfish Studio Zoo for DStv MARKETING OR UPFRONT PRES- Silver ENTATION ETC.—MARKETING Wait and See X-Max Jingle Bells VIDEO/PRESENTATION: INTERNAL) NBC Universal Global Networks Sky Cinema Silver Germany Silver Be Leader! Guess Who's Been Watching DStv - Sky Cinema The Real Future Sucks Lunchbox Bronze (Certificate) NBC Universal Global Networks Studio Zoo for DStv Celestial Horror Movies Germany Bronze (Certificate) Celestial Movie Channel Limited Asian Games - No take 2 i-Cable Sports Ltd. Bronze (Certificate) Erotic Fruit Combo Viasat Broadcasting

PROMAX|BDA WORLD GOLD PROMOTION AND MARKETING AWARD WINNERS