Promax marketing award booklet 2009FINAL:Layout 1 6/10/09 9:22 PM Page 16 CONGRATULATIONS—PROMAX|BDA WORLD GOLD PROMOTION AND MARKETING AWARD WINNERS *Entries are listed as entered INTEGRATED MEDIA INTEGRATED MEDIA Bronze (Certificate) CONTENT PROMOTION— CONTENT PROMOTION— Celestial Classic Movies Channel CHILDREN'S PROGRAM PROGRAM/MOVIE PACKAGE Launch Campaign CAMPAIGN MARKETING CAMPAIGN Celestial Movie Channel Limited Silver Gold Bronze (Certificate) Fireball Launch Promotion Whale Wars Season One: kabel eins - Branding and Image Walt Disney International Integrated Media Campaign ProSiebenSat.1 Produktion Television JP Animal Planet Bronze (Certificate) Gold StarHub UEFA EURO 2008 INTEGRATED MEDIA FUR TV StarHub Cable Vision CONTENT PROMOTION— MTV UK COMEDY PROGRAM Silver INTEGRATED MEDIA PROMOTION CAMPAIGN LaMB NETWORK, CHANNEL, STATION, Silver SPE Networks - Asia Pte Ltd PLATFORM BRANDING/IMAGE Sat.1 - Ladykracher Bronze (Certificate) PROMOTION—HOLIDAY/SPECIAL ProSiebenSat.1 Produktion Romanzo Criminale Campaign EVENT CAMPAIGN Bronze (Certificate) Sky Cinema Gold Calefare PBR Unleashed MediaCorp TV Singapore Pte Ltd INTEGRATED MEDIA Versus CONTENT PROMOTION—SPORTS Silver INTEGRATED MEDIA PROGRAM PROMOTION TV3: 25th anniversary CONTENT PROMOTION— CAMPAIGN TV3 Televisia de Catalunya CONSUMER TIE-IN PROMOTION Gold Bronze (Certificate) CAMPAIGN Sports Soup ProSieben - Future Xmas Girs Bronze (Certificate) Versus ProSiebenSat.1 Produktion Gladiators Promotion with Gold Magazine PBR Unleashed INTERACTIVE Seven Network Versus CONTENT PROMOTION—CHIL- Silver DREN'S PROGRAM INTEGRATED MEDIA Europe United Gold CONTENT PROMOTION—DRA- Brothers and Sisters Firenall Official Website MATIC PROGRAM CAMPAIGN Bronze (Certificate) Walt Disney International Television JP Silver 2008 Tour de France - Take Back Whale Wars Season One: the Tour INTERACTIVE Integrated Media Campaign Versus CONTENT PROMOTION—DRA- Animal Planet MATIC PROGRAM Bronze (Certificate) INTEGRATED MEDIA Silver LaMB CONTENT PROMOTION—STUNT Cult, Mad Men Season 2 Website SPE Networks - Asia Pte Ltd PROMOTION OVERALL Fox Channels Italy Bronze (Certificate) Bronze (Certificate) INTEGRATED MEDIA First Australians Hoax Yotblosoy Web CONTENT PROMOTION— SBS Corporation NBC Universal Global Networks HOLIDAY/SEASONAL/SPECIAL Espana EVENT PROGRAM CAMPAIGN INTEGRATED MEDIA Silver NETWORK, CHANNEL, STATION, INTERACTIVE Total Action: The Treches are PLATFORM BRANDING/IMAGE CONTENT PROMOTION—GENERAL Here! PROMOTION—GENERAL ENTERTAINMENT PROGRAM NBC Universal Global Networks BRANDING/IMAGE CAMPAIGN Bronze (Certificate) Espana Gold Robin Hood Microsite Bronze (Certificate) Animal Planet Rebrand: Integrated UKTV Australia Star Wars Media Campaign TNT-Broadcasting Network Animal Planet INTERACTIVE Gold CONTENT PROMOTION— INTEGRATED MEDIA NAT GEO Family Campaign HOLIDAY/SEASONAL/ CONTENT PROMOTION—NEWS/IN- Fox Channels Italy ENTERTAINMENT/SPECIAL EVENT FORMATION PROGRAM PROMO- Silver PROGRAM TION CAMPAIGN Domashniy Around Us Silver Bronze (Certificate) CJSC New Channal National Body Challenge Website Shark Week Silver Discovery Health Channel NAT GEO Wild Launch Campaign INTEGRATED MEDIA Fox Channels Italy INTERACTIVE CONTENT PROMOTION— Silver CONTENT PROMOTION— NON-FICTION/REALITY A Lamp Is A Princess NON-FICTION/REALITY PROGRAM PROGRAMMING CAMPAIGN OnceTV Silver Gold Bronze (Certificate) First Australians America's Hardest Prisons: Season Celestial Movie Asia Channel Launch SBS Corporation 2 Launch Campaign National Geographic Channel Celestial Movie Channel Limited PROMAX|BDA WORLD GOLD PROMOTION AND MARKETING AWARD WINNERS Promax marketing award booklet 2009FINAL:Layout 1 6/10/09 9:22 PM Page 17 INTERACTIVE INTERACTIVE CONTENT PROMOTION—SPORTS NETWORK/CHANNEL/STATION/ OUTDOOR, OUT-OF-HOME, PROGRAM PLATFORM WEBSITE PRINT AND POSTER Bronze (Certificate) Silver GENERAL AND CONTENT Europe United Mafia Season Website PROMOTION—HOLIDAY/SPECIAL Brothers and Sisters BSKYB EVENT Bronze (Certificate) Silver INTERACTIVE SCI FI website The Special Emmys Edition of Nikkei CRAFT CATEGORIES—ART SCI FI Australia Entertainment! DIRECTION/DESIGN/ANIMATION Bronze (Certificate) AXN Japan - SPTI Gold Disney Channel 5th Anniv. Website Bronze (Certificate) Catch & Slam Walt Disney International Television JP Spring Calendar for 1+1 TV Channel Brothers and Sisters 1+1 TV Channel Silver OUTDOOR, OUT-OF-HOME, Species Website PRINT AND POSTER OUTDOOR, OUT-OF-HOME, Discovery EMEA CRAFT CATEGORIES—ART PRINT AND POSTER DIRECTION/DESIGN GENERAL AND CONTENT INTERACTIVE Gold PROMOTION—MARKETING DVD, INTERACTIVE TV, MOBILE/ “Preserve Our Planet” Photo Book PRESENTATION: PRINT OR IMMERGING PLATFORMS— National Geographic Channel Asia SPECIALTY INTERACTIVE TELEVISION Gold APPLICATION PROMOTION OUTDOOR, OUT-OF-HOME, Species Book Silver PRINT AND POSTER Discovery EMEA Battle of Animations GENERAL AND CONTENT Silver Fox8 Australia PROMOTION—CONSUMER PRINT “Preserve Our Planet” Photo Book Bronze (Certificate) AD National Geographic Channel Asia EPG 1.55 Gold Silver BSKYB Ghost Hunters - SciFi Media Kit '09 bpg Warner Channel INTERACTIVE Gold Bronze (Certificate) DVD, INTERACTIVE TV, MOBILE/ Flesh Californication campaign IMMERGING PLATFORMS— ProSiebenSat.1 Produktion SPTI Networks Germany // AXN MARKETING/ADVERTISING Silver Bronze (Certificate) Gold Cult, Erotica Italiana TV1 Profile document LOST Trick of Rousseau Fox Channels Italy TV1 AXN Japan - SPTI Silver Silver SciFi Stars Trade Campaign - OUTDOOR, OUT-OF-HOME, BLOWDOWN Campaign Star Trek Mr. Spock PRINT AND POSTER Fox Channels Italy NBC Universal Global GENERAL AND CONTENT Bronze (Certificate) Networks Espana PROMOTION—OUTDOOR/ NAT GEO Family Campaign Silver ENVIRONMENTAL/TRANSIT AD Fox Channels Italy The Da Vinci Code Gold ProSiebenSat.1 Produktion Tour de France - Federation Square INTERACTIVE Bronze (Certificate) SBS Corporation DVD, INTERACTIVE TV, MOBILE/ Cult, Mad Men Season 1 Silver IMMERGING PLATFORMS— Fox Channels Italy SKY NZ VAN VIRAL/WEB/USER-GENERATED Bronze (Certificate) FOXTEL - Crime & Investigation CONTENT Brand Spanking New FPC Network Gold Movie Network Channels by TACTIC Bronze (Certificate) Slam SCI FI Portugal Launch Campaign Brothers and Sisters OUTDOOR, OUT-OF-HOME, PRINT Escalator Silver AND POSTER NBC Universal Global Networks Marca Tu Ritmo, Canta Tu Rock - GENERAL AND CONTENT Espana Camp Rock — Disney Channel PROMOTION—CONSUMER PRINT The Walt Disney Company Latin CAMPAIGN OUTDOOR, OUT-OF-HOME, America Gold PRINT AND POSTER Bronze (Certificate) Wait and see GENERAL AND CONTENT Battle of the Animations Viral NBC UNIVERSAL Global Networks PROMOTION—OUTDOOR/ Fox8 Australia Germany ENVIRONMENTAL/TRANSIT Gold AD CAMPAIGN INTERACTIVE Estate of Panic Key Art Gold ONLINE/INTERACTIVE GAMES/ SciFi Channel A&E Challenge IMMERGING PLATFORMS— Silver devilfish GENERAL Animal Planet Rebrand: Print Silver ENTERTAINMENT/CHANNEL Campaign Lost Gold Animal Planet Brothers and Sisters Break Up with Bad Habits Game Bronze (Certificate) Bronze (Certificate) Discovery Health Channel The real future sucks Packed to the Rafters Outdoor Silver NBC UNIVERSAL Global Networks Seven Network Gladiators Online Campaign Germany Seven Network Bronze (Certificate) Gladiators Seven Network PROMAX|BDA WORLD GOLD PROMOTION AND MARKETING AWARD WINNERS Promax marketing award booklet 2009FINAL:Layout 1 6/10/09 9:22 PM Page 18 OUTDOOR, OUT-OF-HOME, Bronze (Certificate) Silver PRINT AND POSTER Red RHI Knowledge Idents GENERAL AND CONTENT bpg BBC Worldwide PROMOTION—PROMOTION ITEMS Bronze (Certificate) Bronze (Certificate) CAMPAIGN Not Your Usual Suspect TV or Not TV—Cult ID Campaign Gold NBC Universal, Global Networks FOX CHANNELS ITALY Nat Geo Wild Promotional Pan Asia Merchandise TELEVISION-VIDEO PRESENTATION National Geographic Channel UK OUTDOOR, OUT-OF-HOME, CABLE, SATELLITE AND ON-LINE Silver PRINT AND POSTER CONTENT PLATFORMS— CBeebies Launch Australia GENERAL AND CONTENT BRANDING/IMAGE SPOT (SINGLE) BBC Worldwide Australia PROMOTION—TRADE PRINT CAM- Gold Bronze (Certificate) PAIGN Snow Paper - NGC Italy BBC Knowledge Gold Fox Channels Italy BBC Worldwide Australia A Lamp Is a Princess Silver OnceTV Sky Movies HD “Fragments” OUTDOOR, OUT-OF-HOME, Silver BSKYB PRINT AND POSTER The Big Bang Theory Silver GENERAL AND CONTENT Warner Channel Guess Who's Been Watching PROMOTION—PROMOTIONAL DStv - Fireman ITEMS RADIO Studio Zoo for DStv Gold CONTENT MARKETING USING Bronze (Certificate) Stitch! Furoshiki RADIO—COMEDY PROGRAM SPOT Track Race - NGC Italy Walt Disney International Television JP Silver Fox Channels Italy Silver The Office Bronze (Certificate) Plantable Desk Calendar NAT GEO TV1 Australia Always the Star at Home Fox Channels Italy Viasat Broadcasting Bronze (Certificate) RADIO Crime Scene Austria - Snack Tray CONTENT MARKETING USING TELEVISION-VIDEO PRESENTATION NBC Universal Global Networks RADIO—ENTERTAINMENT PRO- CABLE, SATELLITE AND ON-LINE Germany GRAM SPOT CONTENT PLATFORMS—ON- Bronze (Certificate) SCREEN SERVICES PROMOTION OUTDOOR, OUT-OF-HOME, TV To Get Really Excited About (VOD, PPV, ETC) PRINT AND POSTER BBC Entertainment Spot Gold GENERAL AND CONTENT BBC Worldwide Sky Movies HD “Fragments” PROMOTION—SALES PROMO- BSKYB TION: COLLATERAL/SPECIALTY RADIO Gold Gold CONTENT MARKETING USING Tivo Knife Calendar RADIO—PROMOTION FOR Seven Network Australia NBC Universal Global Networks PROGRAM/SERIES Silver Espana Silver From the Basement Silver Radio Dirty Sexy Money V1 BSKYB Discovery Turbo/ Discovery Science Seven Network Bronze (Certificate) Trade Invite Silver DStv's