Communicating More Effectively About Urban Forestry
Communicating More Effectively about Urban Forestry Outreach and messaging strategies to motivate urban landowners to manage their trees and green space, based on Wisconsin survey findings Katy Thostenson, Wisconsin Department of Natural Resources Laura Witzling, University of Wisconsin-Madison Bret Shaw, University of Wisconsin-Madison & University of Wisconsin-Extension Tricia Gorby Knoot, University of Wisconsin-Extension ACKNOWLEDGEMENTS This work is based on the Wisconsin Urban Landowner Survey, carried out by the Wisconsin Department of Natural Resources in partnership with Emily Silver Huff and Brett Butler with the U.S. Forest Service Forest Inventory and Analysis Program and the University of Wisconsin-Madison College of Agricultural and Life Sciences and University of Wisconsin-Extension. The survey was administered by the University of Wisconsin Survey Center. Contributors to the survey design included (alphabetical order) Morgan Grove, Don Kissinger, Laura Lorentz, Jeff Roe, Tracy Salisbury, Kim Sebastian, Nancy Sonti, Andy Stoltman, Brian Wahl, Darcy Widmayer and Olivia Witthun. Additional survey input was provided by Twink Jan-McMahon, Nathan Jones, Jordan Petchenik and Dwayne Sperber. Contributors to the final report included Dan Buckler, Ellen Clark, Jeff Roe and Chris Wirz. Final review was also provided by Marla Eddy, Mark Freberg, August Hoppe and Brian Pelot. Graphic design was provided by Elizabeth Rossi at the University of Wisconsin Environmental Resources Center. Funding for this work was provided by the U.S. Forest Service State and Private Forestry’s Urban and Community Forestry Core Funding Grant, as well as the Wisconsin Department of Natural Resources. In accordance with Federal law and U.S. Department of Agriculture policy, this institution is prohibited from discriminating on the basis of race, color, national origin, sex, age or disability.
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