UNLV Theses, Dissertations, Professional Papers, and Capstones Spring 2012 Developing a Marketing Plan For Hertz China Isabel Tan Ai Wei University of Nevada, Las Vegas Follow this and additional works at: https://digitalscholarship.unlv.edu/thesesdissertations Part of the Business Administration, Management, and Operations Commons, International Business Commons, Marketing Commons, and the Tourism and Travel Commons Repository Citation Tan Ai Wei, Isabel, "Developing a Marketing Plan For Hertz China" (2012). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1344. http://dx.doi.org/10.34917/3253112 This Professional Paper is protected by copyright and/or related rights. It has been brought to you by Digital Scholarship@UNLV with permission from the rights-holder(s). You are free to use this Professional Paper in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s) directly, unless additional rights are indicated by a Creative Commons license in the record and/or on the work itself. This Professional Paper has been accepted for inclusion in UNLV Theses, Dissertations, Professional Papers, and Capstones by an authorized administrator of Digital Scholarship@UNLV. For more information, please contact
[email protected]. Name: Isabel Tan William F. Harrah College of Hotel Administration University of Nevada Las Vegas (Singapore) MHA 688 – Professional Paper Spring 2012 DEVELOPING A MARKETING PLAN FOR HERTZ CHINA Name: Tan Ai Wei, Isabel Professor: Dr Gail Sammons Date: 12th May 1 Name: Isabel Tan Part I Introduction Many multi-national companies have entered the Tier 1 cities (Shanghai, Beijing, Guangzhou) of China.