Jacaranda Fm in Essence

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HEART FM has a total past 7 day listenership of 755 000 listeners. Heart FM is a trusted member of the community, a thought leader, an all-round entertainer and is in touch with the values that Capetonians hold most dear. Listenership by location Listenership by device Heart FM enjoys a strong QHR listenership throughout the HEART FM week (Mon to Fri) – WC filter PERFORMANCE HIGHLIGHTS (Part 1 of 2) Heart FM RSG Good Hope FM 96% 200 91% KFM CapeTalk Radio Tygerberg 2h54 47% 150 Daily Exclusive 43% 100 Listenership Listenership 38% 16% 50 0 • NUMBER 1 INDEPENDENT COMMERCIAL STATION IN WESTERN 27% 0500-0515 0530-0545 0600-0615 0630-0645 0700-0715 0730-0745 0830-0845 0900-0915 0930-0945 1000-1015 1030-1045 1100-1115 1130-1145 1200-1215 1230-1245 1300-1315 1330-1345 1400-1415 1430-1445 1530-1545 1600-1615 1630-1645 1700-1715 1730-1745 1800-1815 1830-1845 1900-1915 1930-1945 2030-2045 2100-2115 2130-2145 2200-2215 2230-2245 2300-2315 2330-2345 1500-1515 2000-2015 CAPE. 10% 0800-0815 • Average HHI of R11 099, higher than the average Western Ave Qhr, Mon – Fri, ADULTS Cape HHI of R10 033. • Highest exclusive listenership in the Western Cape, Top 10 Stations in Western Cape (‘000) Top 10 Commercial Stations in Western Cape (‘000) amongst commercial radio stations. Heart FM is the # 1 station • An average 2h54 hours daily listenership, more than any Umhlobo Wenene FM 1 374 Heart FM 752 other commercial regional station in Western Cape. Heart FM 752 KFM 694 • Solid weekend listenership and Sunday with a strong KFM 694 RSG 505 quarter hour listenership. RSG 505 Good Hope FM 495 Good Hope FM 495 Metro FM 285 Metro FM 285 Smile 90.4FM 140 Tygerberg FM 221 5FM 97 Zibonele 161 CapeTalk 89 CCFM 107.5 158 Radio 2000 38 Voice of the Cape 143 Algoa FM 35 Source: BRC RAM Oct16-Mar17 HEART FM has a total past 7 day listenership of 755 000 listeners. Heart FM is a trusted member of the community, a thought leader, an all-round entertainer and is in touch with the values that Capetonians hold most dear. Average Age: 37 years HEART FM PERFORMANCE HIGHLIGHTS (Part 2 of 2) 27% Weekly Cume 755 000 25% 24% 24% Mon-Sun (06h00-18h00) 682 000 52% male 48% female 15-24 25-34 35-49 50+ Mon-Fri (06h00-18h00) 645 000 Population profile LSM Profile 0% Saturday (06h00-18h00) 490 000 Listeners (Average) Listeners Sunday (06h00-18h00) 505 000 35% 33% 10% 11% 10% 1% Unique Browsers 21 651 LSM 1 - 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 Page Visits 59 033 Black=1% White=4% Indian/Asian=1% Coloured=94% 1049.fm Page Views 131 726 Average Household Income: R11 099 Regional Commercial radio stations. 5 31% 27% 29% 773 Subscribers 12% Small Rural WESTERN CAPE Urban 1% 155 233 Fans 18% 1% Swartland West 52 928 Followers Coast Social Media R40000+ 30 787 Followers Metro Overberg R0R4999 - Cape Town 81% Overstrand R5000 - R9999 R10000R19999 - R20000R39999 - Source: BRC RAM Oct16-Mar17, EM May 2017, Social Media 1 June 2017.

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