Annual and Corporate Social Responsibility Performance Report
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Annual and Corporate Social Responsibility Performance Report 2015 at a glance 02 Business review Roadmaps 90 Contents Message from the Chairman 06 France Reporting principles 124 Banner advertisements 10 An extensive network of innovative, 2015 CSR indicators 126 complementary banners 48 Banner advertisements 128 Latin America The Group A powerful player spurring growth The values that make us strong 14 across the region 54 Key figures 16 Asia Financial Fast-paced expansion results A global presence 18 in Thailand and Vietnam 60 Financial highlights 132 The Executive Committee 20 Banner advertisements 62 The Board of Directors 22 Consolidated net revenue 134 Casino share performance Human EBITDA and trading profit 136 and ownership 26 Store network 138 Banner advertisements 28 resources and CSR Innovative, responsible Strategic vision human resources policies 66 A robust and profitable A constant concern for well-being growth strategy 32 in the workplace 68 A differentiating Promoting diversity and rejecting e-commerce model 34 all forms of discrimination 70 Private labels firmly embedded Supporting career development in our corporate DNA 36 and encouraging talent 74 A value creation model Reaching out to society's for our sites 40 most vulnerable 76 International partnerships: Building a sustainable expanding banner networks growth model 80 and private labels 42 Key 2015 CSR performance Banner advertisements 44 indicators 84 FRANCE Franprix launches its new Mandarine concept in spring 2015 at a glance 2015 and wins the Janus du Commerce prize, awarded by the Institut Français du Design. BRAZIL Renovation of Extra stores The new concept is rolled out across 137 hypermarkets and 207 supermarkets. FRANCE Cdiscount deploys its immediate availability service in Paris, after rolling it out in Bordeaux, Marseille, Toulouse, Lyon and Nantes. COLOMBIA FRANCE Colombia Magia Salvaje, a Leader Price celebrates 25 years of affordable 2 documentary co-produced by quality and a network of 1,200 stores 3 Grupo Éxito, is a box office hit in and 7 million customers. T Colombia. Revealing Colombia's T R R O O P biodiversity and natural wonders, P E E R R the film is seen by 2.3 million L URUGUAY HUMAN RESOURCES L A people in 2015. A U Grupo Éxito exports its convenience format, opening Continued implementation of the U N caring N N N A 10 Devoto Express stores in Montevideo management programme, with the A 5 5 1 and Punta del Este. participation of nearly 2,000 managers. 1 0 0 2 2 CSR 2015 at a glance A practical guide to combating food waste is distributed in more than 2,000 Géant Casino, Casino Supermarchés, Franprix, Leader Price, Monoprix, Casino Shop and Petit Casino stores. BRAZIL FRANCE Cash & carry banner Assaí steps Géant Casino launches dedicated up the pace of its expansion, catalogues for Finlandek housewares opening seven new stores during and for apparel. the fourth quarter of 2015. COLOMBIA The foundation stone is laid for Viva 4 Envigado, the 5 country’s biggest T T R shopping centre, R O FRANCE O P which will include P E th E R monop’ opens its 100 store in Bordeaux and celebrates R 240 stores spread FRANCE L L A 10 years of this ultra-convenience concept in cities. A over 130,000 sq.m. Cdiscount and Franprix launch an express food service U U N N with home delivery in 90 minutes in Paris and the nearby N N Opening is scheduled A A suburbs of Neuilly-sur-Seine and Levallois-Perret. 5 5 for 2018. 1 1 0 0 2 2 Message from the Chairman In just a few years, the Casino Group has In Brazil, GPA Food sales held firm, led by the we also extended the purchasing agreement expanded to become one of the world's leading growth of the most dynamic formats. with Intermarché and signed a new partnership retailers. This transformation is the result of agreement with Dia. strategic choices in how we manage our assets In 2015, the Group's consolidated revenue and position ourselves across high-potential climbed 1.6% at constant exchange rates. Géant Casino’s price-cutting programme formats in each of our markets. Underlying profit attributable to owners of the launched in 2013 is now beginning to pay off. parent amounted to €412 million. Casino's net The banner's revenue increased 3.5%1 in the In France, 2015 was shaped by the recovery of debt in France was significantly reduced in second half of 2015, and the positive trend the Group's local business. Our competitive 2015 and a debt reduction plan, announced at continued into early 2016. Customer footfall – prices and ability to meet customer needs the end of the year, will enable the Group to like sales volumes – increased by 4 percentage boosted sales momentum in our stores. During improve its financial flexibility on a long-term points, which is a very good result in the French the year, we achieved market share gains in basis. market. This strong performance covers both Jean-Charles Naouri, France across the entire Group and customer food and non-food products, which have held Chairman and Chief Executive Officer footfall rose 1.9%. This performance Continued growth in France up well in a market that is gradually being demonstrates how effectively we have eroded by e-commerce. positioned our formats, focusing on four Casino was one of the few integrated multi- segments: value banners – hypermarkets format groups to increase its market share Leader Price enjoyed even more robust growth. Monoprix continued on its growth trajectory, and discount stores –, premium banners, during the year in France, where it has The discount banner, which marked its 25th with revenue climbing 2.8% in the fourth convenience banners, and e-commerce. consistently gained market share since anniversary in 2015, has seen rising customer quarter of 2015. Food sales rose steadily in September 2015. We have leveraged new footfall since the second quarter of last year. 2015 and the apparel and housewares Internationally, the Group strengthened its concepts, store renovations, original and Since the end of 2013, price attractiveness has segments also saw vibrant sales thanks to a raft leading position in Latin America, where it effective promotional campaigns and a increased by 3 percentage points and the of original promotional campaigns. Profit delivered excellent performances in Colombia, carefully planned pricing strategy to drive up banner's appeal has gained 7 points, with margins for premium banners remained high Uruguay and Argentina. sales and footfall in our stores. This past year, Leader Price greatly liked or loved by nearly half across all formats, from Monoprix to monop' of French households. These good indicators and Naturalia. The banner continued its rapid are underpinned by price reductions, which expansion, with 84 store openings in 2015. 6 “In France, 2015 was shaped by the recovery have helped make Leader Price one of the Business was buoyant in convenience store 7 most affordable banners in France, as well as by and supermarket formats, demonstrating T T R of the Group's local business. Our competitive prices improved in-store service, especially faster the success of our strategy to enhance the R O O P P E checkouts, extended opening hours and a more banners' shopper appeal. At Franprix, the new E R R and ability to meet customer needs boosted sales L effectively targeted assortment. Mandarine concept launched in May 2015 has L A A U U N momentum in our stores.” N N N A A 5 5 1 1 1 0 In organic and comparable data. 0 2 2 Message from the Chairman been highly successful. Renovated stores year, the premium format continued to expand, Growth in e-commerce assertive social responsibility and environmental recorded an 8.9% increase in footfall in the confirming our confidence in the future of this commitments and the conviction that diversity is fourth quarter of 2015. segment. For the year as a whole, premium banner Cnova, the banner for our e-commerce a precious asset. Pão de Açucar enjoyed organic growth of 3.9%, a operations in France and abroad, saw its Good performance in international wide profit margin and a growing market share. business volume surge 16.4%2 in 2015. Over Thanks to the professionalism, talent and markets The convenience format, which has a lot of the year, we benefited from strong growth commitment of our employees, we are dedicated potential but is still in the early stages of in marketplaces and a significant increase to a retailing vision focused on initiative and The Group has consolidated its Latin American development in Brazil, is growing rapidly. A store in traffic, with 1.7 billion visits (up 28.9%). the close relationships that we nurture with our activities within its Éxito subsidiary. The leading renovation programme was launched at Extra In France, an exceptional performance by customers. With a business model centred on retailer in Colombia, Éxito delivered strong Hypermarket in the second half of 2015 to Cdiscount brought its market share up to respect for differences, Casino encourages results in 2015, with 4% growth in organic sales. revitalise sales. Assaí, our cash & carry banner, 27.4% in the last quarter of 2015. The many diversity and gender balance in its teams. Business in Colombia was shaped by significant recorded organic growth of 25.5% in 2015, promotional campaigns carried out throughout expansion over the year, with the opening of four helping us to become the second leading cash & the year lifted traffic by 30.5%. The challenges that lie ahead for us in 2016 hypermarkets, 22 supermarkets, 15 convenience carry player in the country.