Communication for Empowerment in Madagascar An assessment of communication and media needs at the community level 2008 Communication for Empowerment in Madagascar An assessment of communication and media needs at the community level 2008 UNDP Oslo Governance Centre Communication for Social Change Consortium UNDEF 1 This report was written by staff and consultants from the Andrew Lees Trust with input from Barry Driscoll of UNDP. Project coordination and editing by staff and consultants of the Communication for Social Change Consortium. The views and interpretations in this report are the authors’ and do not necessarily reflect those of UNDP or of the Communication for Social Change Consortium. The Communication for Empowerment initiative is funded by the United Nations Democracy Fund (UNDEF) and the United Nations Development Programme (UNDP). Copyright © 2008 UNDP and the Communication for Social Change Consortium Front page photos: Adam Rogers Addresses: UNDP Oslo Governance Centre Postboks 2881 Tøyen N-0608 Oslo, Norway Tel: +47.23 06 08 20 Fax: +47.23 06 08 21
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[email protected] www.communicationforsocialchange.org 2 CONTENTS ACRONYMS 4 MEDIA AND COMMUNICATION CONCEPTS AND DEFINITIONS 5 PREFACES 6 By the United Nations Resident Coordinator in Madagascar By the UNDP/ Oslo Governance Centre and the Communication for Social Change Consortium EXECUTIVE SUMMARY 8 I. INTRODUCTION 12 Background and Justification The Pilot Process The Communication for Empowerment Process in Madagascar About the pilot nature of this study and report II.