Sotheby's Institute of Art Digital Commons @ SIA MA Projects Student Scholarship and Creative Work 2016 Arts in the Hotel Industry: Bridging Creative and Financial Goals for a Twenty-First Century Experience Yookyoung Kong
[email protected] Follow this and additional works at: https://digitalcommons.sia.edu/stu_proj Part of the Arts Management Commons, Business Analytics Commons, Fine Arts Commons, and the Hospitality Administration and Management Commons Recommended Citation Kong, Yookyoung, "Arts in the Hotel Industry: Bridging Creative and Financial Goals for a Twenty-First Century Experience" (2016). MA Projects. 9. https://digitalcommons.sia.edu/stu_proj/9 This MA Project - Open Access is brought to you for free and open access by the Student Scholarship and Creative Work at Digital Commons @ SIA. It has been accepted for inclusion in MA Projects by an authorized administrator of Digital Commons @ SIA. For more information, please contact
[email protected]. Arts in the Hotel Industry: Bridging Creative and Financial Goals for a Twenty-First Century Experience by Yookyoung Kong A journal article in conformity With the requirements for the Master’s Degree in Art Business Sotheby’s institute of Art Presented in 2016 1. Introduction 1-1. Background and Purpose Hotels have always been more than lodging facilities; they have been recognised as places of business, public assembly, decorative showcases. Always on the forefront of technological innovation and innovative space design, they provide interesting experiences for patrons. Today, consumers seek out hotels with unique values, such as cultural and artistic features, that can enhance their trip. The hospitality landscape of cities has changed significantly in recent years: hotels are themselves destinations.