BYU Studies Quarterly Volume 46 Issue 2 Article 10 4-1-2007 Finding an Audience, Paying the Bills: Competing Business Models in Mormon Cinema Eric Samuelsen Follow this and additional works at: https://scholarsarchive.byu.edu/byusq Recommended Citation Samuelsen, Eric (2007) "Finding an Audience, Paying the Bills: Competing Business Models in Mormon Cinema," BYU Studies Quarterly: Vol. 46 : Iss. 2 , Article 10. Available at: https://scholarsarchive.byu.edu/byusq/vol46/iss2/10 This Article is brought to you for free and open access by the Journals at BYU ScholarsArchive. It has been accepted for inclusion in BYU Studies Quarterly by an authorized editor of BYU ScholarsArchive. For more information, please contact
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[email protected]. Samuelsen: Finding an Audience, Paying the Bills: Competing Business Models Finding an Audience, Paying the Bills Competing Business Models in Mormon Cinema Eric Samuelsen ver since Richard Dutcher directed and released God’s Army in 2000, E articles in the news media as well as papers in various outlets within Mormon Studies have discussed the beginnings of a “Mormon film” movement. What has been lost in all this discussion, however, is a simple enough reality: that what Richard Dutcher and others have accomplished in beginning this new movement does not represent anything close to the totality of Mormon filmmaking, but rather, success following one specific business model. To refer to the commercial films that followedGod’s Army as “the Mormon film movement” presumes a direct link between the busi- ness model used by an artist and the aesthetic choices made by that art- ist, or perhaps even that the particular model used by Dutcher and those who have followed his lead ought to be preferred over other possibilities on aesthetic grounds.