Satisfaction Survey of PAGASA Weather & Climate Information in Be Secure's Project Areas

No. 35

Satisfaction Survey of PAGASA Weather & Climate Information in Be Secure’s Project Areas

Prepared for :

August 5, 2015 Presentation Flow

Business Background, Objectives & I Research Approach

Detailed Findings # 1: II Respondent’s Profile

Detailed Findings # 2: III Attitudes towards PAGASA

Detailed Findings # 3: IV Satisfaction on PAGASA Programs and Services

Detailed Findings # 4: V Satisfaction on PAGASA Personnel/Staff

V Conclusions and Recommendations 1. Background & Objectives

• Under USAID contract number AID-492-C-13-00015, AECOM International Development (AECOM) implements the Water Security for Resilient Economic Growth and Stability (Be Secure) Project in support of USAID/Philippines. The Be Secure Project was awarded on July 8, 2013, with a period of performance of four years, ending on July 7, 2017. Be Secure has two major, interrelated components to support water security in selected sites in the Philippines:

1. Increased sustainable access to water supply and wastewater treatment services; and 2. Increased resilience to climate-related water stress and hydrological extremes.

• To accomplish Component 1, Be Secure addresses water sector reform in the national environment as well as in the provision of sustainable services at the local level. Activities focus on strengthening government accountability and the regulatory framework in the water sector, mobilizing financing, increasing capacity of water service providers for sustainable delivery and in disaster risk reduction (DRR) and climate change adaptation (CCA), and introducing integrated water service delivery models as a platform for ensuring water security.

• To accomplish Component 2, Be Secure develops sustainable systems for water, weather and climate data analysis and exchange and tailors that information to meet the needs of end-users. Activities focus on strengthening analysis and use of water resources and climate data, reducing hydrological risks, and improving capacity for long-term water resources capacity.

Source: Research Brief

ACTIVITY BACKGROUND: • As part of its support for programs of climate resiliency (Component 2) , Be Secure has teamed up with the Philippine’s principal supplier of weather data and climate information, the Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA), to the many decision-makers who rely on such data to alert them to upcoming climate-related disasters.

• This data is used in such varied decision-making settings as whether to close schools during storms; move populations out of threatened areas; alert farmers to damaging winds; ensure medical supplies and assure water and electricity through such occurrences. The data is also used to educate and inform the population of the Philippines about climate change and how to prepare for it. This data and information is supplied in a number of different ways by PAGASA from mobile apps and websites that can be accessed on the internet, to print information and other channels unique to the Philippines. The information and data, however, are only useful if they are accessed and easily used.

• This study aims to find out if the target respondents are being reached by PAG-ASA and what are their satisfaction levels. Aecom identified 3 focal areas but this report will initially show the results for CDO.

GENERAL OBJECTIVE:

This study aims to ascertain ease of access, comprehension and relevance of PAGASA alerts, and warnings by end users.

SPECIFIC RESEARCH OBJECTIVES:

1. This study aims to look at the satisfaction with the way that PAGASA

communicates its weather forecast and climate information. 2. This study aims to do a stakeholder analysis that will be developed as a baseline for the project, and re-implemented annually to see if satisfaction has increased over time. RESULT FROM RESEARCH:

This study aims to contribute towards Be Secure’s performance indicator 2.2 or percent increase in stakeholder satisfaction with information provided by PAGASA regional offices

Stakeholder here is defined as staff of LGUs, water service providers, NGOs, academic institutions, private companies, and other organizations that require accurate weather forecast and climate data for their decision-making and DRR activities.

2. Research Approach

TYPE OF STUDY/ • Face to face interview using structured questionnaire DATA • Systematic Sampling GATHERING • List of respondents came from AECOM and PAGASA METHODOLOGY

• Stakeholder here is defined as staff of LGUs, water service providers, NGOs, academic institutions, media, private companies, and other organizations that RESPONDENT require accurate weather forecast and climate data for their decision-making and CRITERIA DRR activities. • Decision maker in terms of what actions to take on the information received about weather and climate for work

• Total of 135 (MOE: 8%) respondents in specified focal areas.

LGU Water District Baranggay/ University Main Interview Service NGOs Media Others Total Municipal/ Partners Providers SAMPLE SIZE for Provincial CDO & Margin of Iloilo 16 41 - 2 - 1 60 Error (MOE) Tacloban/Leyte 23 9 6 3 1 3 45 CDO/Misamis 23 2 - 1 - 4 30 Oriental Total 62 52 6 6 1 8 135

Business Background, Objectives & I Research Approach

Detailed Findings # 1: II Respondent’s Profile

Detailed Findings # 2: III Attitudes towards PAGASA

Detailed Findings # 3: IV Satisfaction on PAGASA Programs and Services

Detailed Findings # 4: V Satisfaction on PAGASA Personnel/Staff

V Conclusions and Recommendations 11 Why test for significance?

The data we have is sample and not based on the population. So, there is always a room for Sampling Error.

Now, we test for statistical significance to have a certain degree of confidence if the difference that has been observed from the data generated from the sample is a TRUE difference and not just a result of RANDOM CHANCE.

Of course, we cannot be 100% accurate since we only have a sample. That is why we set a certain level of confidence. For this study, we have used 95% since this is the most commonly used in the field of research.

A 95% level of significance implies that if we will run the study with different set of samples and respondents for 100 times, 95 of it will yield the correct results while the other 5 will not.

©2014 InsightAsia – Discover The Difference Between Information & Insight 12 Majority of the respondents received information about weather and climate in their line of work and majority of them play a major role on deciding what actions to take on the information that they received. Among who do not receive information on weather and climate on their line of work solicit on their own thru the radio. INCIDENCE OF RECEIVING INFORMATION ON DECISION MAKER ON WEATHER WEATHER AND CLIMATE IN THEIR LINE OF WORK AND CLIMATE INFORMATION RECEIVED Receive information 73% about weather and 87% 88% 93% climate 27% 13% 12% 7% 86% 83% 90% 82% Total CDO / Iloilo (B) Tacloban Do not receive Misamis / Leyte information about Oriental (C) weather and climate (A) 14% 17% 18% Source of Information Total 10% Base: Those who do not receive information on Total CDO / Iloilo Tacloban / 18* Misamis Leyte weather & climate Oriental Thru the MEDIA 67% I am the only one who decides on what actions to take on the information received about weather and Radio 33% climate Television 28% I play a major role in deciding on what actions to Through text 11% take on the information received about weather and climate Thru the GOVERNMENT 39% Directly from PAGASA 28% PAGASA 17% Through text galing sa PAG ASA 11% Disaster Risk Reduction Management Office 17% CDRRMO 11%

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45) S2. Do you receive any information about weather and climate in your line of work? [SA] ©2014 InsightAsia – Discover The Difference Between Information* - &caution Insight in reading due to low base 13 Majority of the stakeholders are primarily males, in their late 40s on the average, college graduates and 5 years or less in their current positions. Note though that in Iloilo, about half are college undergraduates and in CDO, there are more tenured stakeholders.

GENDER EDUCATIONAL ATTAINMENT CDO / 3% Undergraduate/ Not Tacloban 11% Total Misamis Iloilo 25% completed college / Leyte 47%ac Oriental 57% 40% Completed College A B C 44% Base 135 30 60 45 11%b Some units in Male 65% 60% 62% 73% 10% 40% Masteral 7% 27%b Female 35% 40% 38% 27% 19% 27%b 2% With Master’s Degree 10% 5% 3% 2% 11% Total CDO / Iloilo (B) Tacloban / Some units in Misamis Leyte (C) Doctorate/With Oriental AGE Doctoral Degree (A) CDO / Tacloban Total Misamis Iloilo / Leyte TENURE IN CURRENT POSITION Oriental A B C CDO / Tacloban / Base 135 30 60 45 Total Misamis Iloilo Leyte 20-30 12% 17% 10% 11% Oriental 31-40 17% 27% 12% 18% A B C 41-50 30% 17% 38%a 27% Base 135 30 60 45 51-60 33% 23% 35% 36% 0-5 yrs 69% 60% 77% 64% 61-65 9% 17% 5% 9% 6-10 yrs 15% 10% 10% 24% Average 47 yo 45 yo 48 yo 48 yo 11-20 yrs 10% 13% 8% 9% 21+ years 7% 17% 5% 2% 6 to 7 5 to 6 5 to 6 Average 9-10 years years years years Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45) S3. I have here a list of statements. Please tell me which of these best describes you on deciding what actions to take on the information received about weather and climate. [SA] S7. Gender S8. What is you©2014 highest educationInsightAsia attainment?[SA] – Discover The Difference Between*Letters Information indicates significantly & Insight higher at 95% confidence level 14 Indications show that the college undergraduates from Iloilo are mix of Brgy Captains and Water District Provider officers.

Base: Total Respondents CURRENT POSITION AND SECTOR BY EDUCATION IN ILOILO With Post Not College Completed Iloilo Graduate Graduate College Studies (A) (B) (C) Base 60 28* 24* 8* LOCAL GOVERNMENT UNITS 37% 18% 50% 63% City/Municipality Level 13% - 21% 38% Planning and Development Office 3% - 8% - Planning and Development Coordinator 3% - 8% - DRRMO 3% - 4% 13% DRRMO Officer 3% - 4% 13% Local Officials 3% - - 25% Barangay Level 12% 18% 8% - Barangay Captain 12% 18% 8% - Provincial Level 8% - 17% 13% DENR 5% - 8% 13% ENRO 3% - 8% - Field Offices of National Government Agencies 3% - 4% 13% WATER DISTRICTS / PROVIDERS 58% 82% 46% 13% Key Officers (Board of Directors/Vice 18% 29% 13% - Chairman/Secretary/Treasurer General Managers 10% 7% 17% - Maintenance Operators 10% 18% 4% - Chairman/President/Chairperson 8% 14% 4% - UNIVERSITY PARTNERS 3% - 4% 13% Dean/Director 3% - 4% 13%

S1. May I know ©2014 your current InsightAsia designation/position? – Discover [WRITE The DifferenceCOMPLETE POSITION]Between Information & *Insight - caution in reading due to low base S10. Which of the following sector does your organization belong? [SA] 15 But looking at the current positions of all the stakeholders, they are primarily from local government units and water district providers. In CDO, there is a mix of city and provincial government officers while in Iloilo, there are more water district providers.

Base: Total Respondents CURRENT POSITION AND SECTOR BY AREA CDO / Tacloban / Total Misamis Iloilo Leyte Oriental (A) (B) (C) Base 135 30 60 45 LOCAL GOVERNMENT UNITS 47% 73%bc 37% 44% City/Municipality Level 27% 40%b 13% 36%b Planning and Development Office 6% 7% 3% 9% Planning and Development Coordinator 5% 3% 3% 9% DRRMO 5% 3% 3% 9% DRRMO Officer 4% 3% 3% 4% Local Officials 4% - 3% 9% Engineering Office 3% 10% 2% - CENRO 3% 10% - 2% Office of the Administrator 2% 7% - 2% Provincial Level 12% 30%bc 8% 4% DILG 6% 27% - - Engineer 3% 13% - - Field Offices of National Government Agencies 3% - 3% 4% Barangay Level 6% 3% 12% - Barangay Captain 5% - 12% - WATER DISTRICTS AND PROVIDERS 36% 10% 58%ac 24% Key Officers (Board of Directors/Vice Chairman/Treasurer/Secretary) 8% - 18% - General Managers 7% - 10% 7% Maintenance Operators 5% - 10% 2% Department Managers / Heads 5% 7% 2% 9% Chairman/President/Chairperson 4% - 8% - NGOs 5% - - 16% UNIVERSITY PARTNERS 4% 3% 3% 7% BANKS 4% 13% 2% 2% MEDIA 1% - - 2% OTHERS 1% - - 4% S1. May I know ©2014 your current InsightAsia designation/position? – Discover [WRITE The DifferenceCOMPLETE POSITION]Between Information & Insight S10. Which of the following sector does your organization belong? [SA] *Letters indicates significantly higher at 95% confidence level 16 The primary information that they received about weather and climate is the usual weather forecast/advisory.

WHAT FORM OF INFORMATION RECEIVED CDO / Tacloban / Total Misamis Iloilo Leyte Oriental (A) (B) (C) Base 117 22 53 42 Advisory 69% 77% 66% 69% Weather forecast/advisory 54% 73% 43% 57% Basic information sa weather advisory 16% 5% 23% 14% Change to climate data/status 17% 9% 25% 12% We requested for climate data 17% 9% 25% 12% Updates 15% 5% 19% 17% Weather update 15% 5% 19% 14% Others 3% - 2% 5% Worldwide atmospheric event 3% - 2% 5%

Base: Among those who received Information

S2.1b In what form©2014 of information InsightAsia about – weather Discover and Theclimate Difference do you receive? Between Information & Insight 20 Soure are primarily from TV and radio especially in Iloilo and Tacloban. While for CDO, information on weather and climate come from either PAGASA or DRRMC offices.

SOURCE OF INFORMATION (among those who received) CDO / Tacloban / Total Misamis Iloilo Leyte Oriental (A) (B) (C) Base 117 22 53 42 Thru the MEDIA 74% 32% 87% a 81% a Television 62% 18% 79% a 62% a Radio 48% 5% 68% a 45% a Internet 21% 14% 9% 40% b News 5% - 4% 10% Thru the GOVERNMENT 51% 73% b 40% 55% Directly from PAGASA 32% 36% 28% 33% PAGASA 29% 32% 28% 29% Disaster Risk Reduction Management 16% 32% b 8% 19% Office MDRRMO 5% 5% 4% 7% PDRRMC 5% - - 14% CDRRMO 4% 23% - - Field Offices of National Agencies 5% 5% 2% 10% DOST 3% - 2% 7% Other LGU offices 7% - 8% 10% Philippine Association of Water District 3% - 2% 5% (PAWD) Base: Among those who received Information ©2014 InsightAsia – Discover The Difference Between*Letters Information indicates significantly & Insight higher at 95% confidence level S2.1a Who/what are your sources of information about weather and climate in your line of work? What else? Anything else? 21 Summary

Majority of the respondents received information on weather and climate on their line of work. Majority of stakeholders play a major role in deciding what actions to take on the information received on weather and climate. Others are the primary decision-makers. Majority are males, in their late 40s on the average and college graduates. In Iloilo, about half are college undergraduates. Almost all of them are at least college graduates and have been in their current positions for an average of 6-7 years. Though more than half are 5 years or less.

Business Background, Objectives & I Research Approach

Detailed Findings # 1: II Respondent’s Profile

Detailed Findings # 2: III Attitudes towards PAGASA

Detailed Findings # 3: IV Satisfaction on PAGASA Programs and Services

Detailed Findings # 4: V Satisfaction on PAGASA Personnel/Staff

V Conclusions and Recommendations 23 Only a few remembers the meaning of the acronym PAGASA.

RECALL OF THE MEANING OF PAGASA ACRONYM

12% 20% 23% 29%b “Philippine Atmospheric 25% “Philippine Geographical…” Correct Astronomic…” 35% “Philippine Atmospheric Geophysical…” 50%b 38% Wrong

63%ac 45% 33% Can't remember 27%

Total CDO / Misamis Iloilo (B) Tacloban / Leyte Oriental (A) (C) “Philippine Atmospheric Geophysical and Astronomical Services Agency”

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45) A2. What does the©2014 acronym InsightAsia ‘PAGASA’ –stands Discover for? The Difference Between*Letters Information indicates significantly & Insight higher at 95% confidence level 24 When asked spontaneously, the first thing that comes to mind when they hear ‘PAGASA’ is also the usual weather condition and forecasting.

ASSOCIATIONS TO PAGASA CDO / Tacloban / Total Misamis Iloilo Leyte Oriental (A) (B) (C) Base 135 30 60 45 WEATHER FORECASTING AND CONDITION 84% 93% 80% 82% Weather Forecasting 59% 50% 58% 67% On Weather Condition 39% 53% 32% 38% Gives information and educational 4% 3% 7% 2% campaigns regarding weather condition ADVISORY / WARNING 56% 57% 67% c 40% Gives warning to people of upcoming 32% 20% 43% 24% calamity (e.g. storm,floods etc.) Gives warning on what areas are (/will be) 18% 17% 23% 11% affected of upcoming calamities Give advisory so people will be prepared 9% 10% 10% 7% Data on Weather in form of Graphical or 7% 13% 3% 7% Numerical Advisory ENVIRONMENTAL ISSUES 4% 3% 8% - Ozone layer changes 4% 3% 8% - OTHERS 27% 33% 23% 27% on Climate 24% 30% 20% 24%

A1 What comes to your mind when you hear PAGASA? What else? Anything else? PROBE FOR VAGUE responses ©2014 InsightAsia – Discover The Difference Between*Letters Information indicates significantly & Insight higher at 95% confidence level 25 Thus, the main functions of PAGASA are also to forecast and to provide timely weather forecast. This is especially true in CDO.

FUNCTIONS OF PAGASA

CDO / Tacloban / Functions Total Misamis Iloilo Leyte Oriental (A) (B) (C) Base 135 30 60 45 All about forecasting 79% 97%bc 82%c 64% Forecasting 57% 77%c 58% 42% Providing timely weather forecast 47% 53% 55%c 33% Providing accurate weather forecasts 16% 30%c 15% 9% Warning agency/system 45% 37% 57%c 36% Providing weather, climate or season information 29% 33% 20% 38%b so that public is prepared Providing weather and climate data (e.g. rainfall 17% 17% 20% 13% monitoring; actual data provision)

A3. What do you think are the functions of PAGASA? (MA) ©2014 InsightAsia – Discover The Difference Between*Letters Information indicates significantly & Insight higher at 95% confidence level 26 Mobile phone is primarily used as medium to disseminate information on weather and climate to others in all areas.

MEDIUM USED TO DISSEMINATE INFORMATION

CDO/Misamis Tacloban/ Total Iloilo (B) Oriental (A) Leyte (C)

Mobile phone Mobile phone Mobile phone Mobile phone (SMS/MMS) (SMS/MMS)86% (SMS/MMS)79% (SMS/MMS)87% 91% Actual / Personal Actual / Personal Actual / Personal Actual / Personal Conversation Conversation36% 11% Conversation Conversation60%c 20% Facebook 35% Facebook 50%Facebook 25% Facebook 40%

Radio 24% Radio 46% Radio 10% Radio 29%b

Television 23% Television 50%Television 5% Television 29%b Seminars/Trainings/Conf Seminars/Trainings/Conf Seminars/Trainings/Conf Seminars/Trainings/Conf erence/Workshops erence/Workshops13% erence/Workshops14% erence/Workshops15% 9% Website 11% Website 43%Website 0% Website 7%

Email 10% Email 4% Email 7% Email 18%

Bulletin boards/Posters Bulletin9% boards/Posters Bulletin7% boards/Posters Bulletin10% boards/Posters 9%

Newspaper 8% Newspaper 25% Newspaper 3% Newspaper 2%

Twitter 4% Twitter 7% Twitter 2% Twitter 4%

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45) B3 Which of the following do you use to disseminate the information from PAGASA? [MA] *Letters indicates significantly higher at 95% confidence level ©2014 InsightAsia – Discover The Difference Between Information & Insight 27 Mobile phone is also the most often used medium to disseminate information to others. In addition, for Iloilo, having an actual/personal conversation is a most often medium.

MEDIUM USED TO DISSEMINATE INFORMATION MOST OFTEN

CDO/Misamis Tacloban/ Total Iloilo (B) Oriental (A) Leyte (C)

Mobile phone Mobile phone Mobile phone Mobile phone (SMS/MMS) (SMS/MMS)47% (SMS/MMS)39% (SMS/MMS)40% 62%b Actual / Personal Actual / Personal Actual / Personal Actual / Personal48%c Conversation Conversation27% 11%Conversation Conversation 9% Facebook 9% Facebook 11% Facebook 5% Facebook 13%

Website 6% Website 25% Website Website 2%

Television 3% Television 14% Television Television

Email 2% Email Email Email 7%

Radio 2% Radio Radio 2% Radio 2%

Bulletin boards/Posters 2%Bulletin boards/Posters Bulletin boards/Posters Bulletin2% boards/Posters 2%

Twitter 1% Twitter Twitter 2% Twitter

Letter from Mayor 1% Letter from Mayor Letter from Mayor Letter from Mayor 2%

Handset 1% Handset Handset 2% Handset

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45) B4 And, which of the following do you use to disseminate the information from PAGASA most often? [MA] *Letters indicates significantly higher at 95% confidence level ©2014 InsightAsia – Discover The Difference Between Information & Insight 28 However, the most preferred channel to receive information is television followed by radio or mobile phone thru SMS/MMS.

PREFERRED SOURCE TO RECEIVE INFORMATION FROM PAGAGA

CDO/Misamis Tacloban/ Total Iloilo (B) Oriental (A) Leyte (C)

Television Television91% Television93% Television92% 89% Radio Radio81% Radio83% Radio90%c 67% Mobile phone … Mobile phone80% … Mobile phone80% … Mobile phone75% … 87% Newspaper Newspaper55% Newspaper67% Newspaper58% 42% Website 41%Website Website63% 30% Website 42% Facebook 41%Facebook Facebook57% 28%Facebook 47% Family 37% Family 27% Family 45%Family 33% Friends 36%Friends 23% Friends 47%Friends 29% Email 27% Email 13% Email 20% Email 44% Seminars/Trainings/… Seminars/Trainings/24% … Seminars/Trainings/23% … Seminars/Trainings/33% … 13% Officemates/Colleag…Officemates/Colleag 24% …Officemates/Colleag 30% …Officemates/Colleag 22% … 24% Neighbors 24%Neighbors 17% Neighbors 33%Neighbors 16% Bulletin boards/PostersBulletin boards/Posters20% Bulletin 10% boards/Posters Bulletin boards/Posters33% 9% Twitter 9% Twitter 13% Twitter 8% Twitter 7%

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45) B5 And which of the following channels do you want to receive information from PAGASA? [MA] *Letters indicates significantly higher at 95% confidence level ©2014 InsightAsia – Discover The Difference Between Information & Insight 29 When it comes to suggestion for improvements, use of advanced technology is the primary suggestion, more especially in Iloilo and Tacloban. While in CDO, communicating to the public should be understandable. SUGGESTIONS FOR IMPROVEMENT CDO / Tacloban / Total Misamis Iloilo Leyte Oriental (A) (B) (C) Base 135 30 60 45 ON USING HIGH FORMS OF TECHNOLOGY 24% 13% 23% 31% Should use high forms of technology already 21% 7% 22% 29% ON ACCESSIBILITY 23% 20% 30% 16% Provide stations in our area 10% - 18% c 4% Offers new hotlines to phone and social media 7% 10% 7% 7% ON ACCURACY 18% 23% 13% 20% Exact/Accurate weather forecast 10% 10% 7% 13% Improve the data analysis 5% 3% 3% 9% ON COORDINATION 12% 7% 17% 9% Should coordinate services to all LGUs 3% 3% 3% 2% Direct communication in barangays to advise the people on 3% - 3% 4% when to be prepared ON USE OF LANGUAGE 10% 23% b 2% 13% The communication should be understandable to the public 8% 17% b 2% 11% ON PAGASA PERSONNEL 10% 3% 3% 22% b Hire technical people 5% 3% 2% 11% Upgrade the level of competence of their people 4% - 2% 9% ON UPDATES 8% 3% 10% 9% Feed the update already while the typhoon is still far 6% 3% 10% 2% OTHERS 5% 3% 5% 7% Upgrade ng services 4% - 5% 4% NONE 19% 30% 18% 11% ©2014 InsightAsia – Discover The Difference Between Information & Insight *Letters indicates significantly higher at 95% confidence level C7 Any suggestion on how to improve the communication of PAG ASA to its stakeholders? What else? Anything else? PROBE FOR THE VAGUE ANSWERS. 30 Summary

Only a few remembers the correct meaning of the PAGASA acronym. When asked spontaneously, the first thing that comes to mind when they hear ‘PAGASA’ is also the usual weather condition and forecasting as well as climate. Majority mentioned that the main functions of PAGASA are to forecast and provide timely weather forecast. This is especially true in CDO. In terms of medium used in disseminating information, most often used is mobile phone except in Iloilo. In addition, for Iloilo, having an actual/personal conversation is a most often medium. However, the most preferred channel to receive information is television followed by radio then mobile phone thru SMS/MMS. And when it comes to suggestions for improvements, use of advanced technology is the primary suggestion, more especially in Iloilo and Tacloban. While in CDO, communicating to the public should be understandable.

Business Background, Objectives & I Research Approach

Detailed Findings # 1: II Respondent’s Profile

Detailed Findings # 2: III Attitudes towards PAGASA

Detailed Findings # 3: IV Satisfaction on PAGASA Programs and Services

Detailed Findings # 4: V Satisfaction on PAGASA Personnel/Staff

V Conclusions and Recommendations 32 PAGASA PROGRAMS AND SERVICES

PROGRAMS AND SERVICES WEATHER WARNINGS/ADVISORIES 24-hour public weather forecast Live weather forecast wherever you are in the Philippines. Marine weather information for locations Shipping forecast in Philippines including forecast wind speed and gust, wave and swell heights, precipitation, pressure, weather charts Weather for dozens of cities across Southeast Asia including forecasts, Asian cities weather forecast current weather and climate information Selected Philippine cities Local current weather conditions and extended forecast Tourist destinations weather forecast Weather outlook for selected tourist areas of the Philippines Weekly outlook Weather outlook in the Philippines for one week Weather services issue a gale warning for maritime/shipping locations Gale warning currently or imminently experiencing winds of gale force Weather advisory Real-time and accurate severe weather alerts FLOOD FORECASTING AND WARNING SYSTEM Provide information for dam and dike maintenance and flood Status of monitored dams management General flood advisories Issued when flooding is forecast to occur Issued when necessary to provide alerts to potential flood conditions in Basin flood bulletins/advisories river basins Basin hydrological forecast Provide information water flow to support river basin management

PROGRAMS AND SERVICES CLIMATE AND FARM WEATHER SERVICES Daily rainfall Daily temperature ENSO status A monthly assessment of the current status of El Nino/La Nina Seasonal climate outlook Summarizes climate outlooks for the next three months Monthly weather situation and outlook Forecasts for a period extending beyond three or more days (eg. a Extended short-range forecast three to five-day period) from the day of issuance Monthly temperature A new forecast product that could be integrated by the agriculture sector in decision-making for the benefit of farmers and rice production in the country; Produced in the context of tailoring climate information for agricultural risk management applications; Monthly dry day forecast Useful for other stakeholders (e.g., salt industry) for drying / and for agricultural produce predisposed to damage (post harvest activities). Regional rainfall forecast National and local forecast of the weather elements farmers need to Farm weather forecast know 10-day regional agri-weather information Regional weather forecast in agriculture for a 10-day period AVIATION WEATHER ADVISORIES Reporting weather forecast information, particularly as it relates to Airways and terminal forecast aviation Reporting weather forecast information, particularly as it relates to Aerodome forecast aviation

PROGRAMS AND SERVICES TROPICAL CYCLONE ADVISORIES Weather updates, forecasts and alerts on typhoons, storms Weather bulletin update and weather disturbances Forecasts and alerts for tropical cyclones located within the Philippine Tropical cyclone warning for shipping Area of Responsibility (PAR) Hourly update Charts the track of the storm passing within the Philippine Area of Annual tropical cyclone tracks Responsibility (PAR) ASTRONOMICAL SERVICES Astronomical diary Records of astronomical observations

©2014 InsightAsia – Discover The Difference Between Information & Insight 35 Only the 24-hour weather public forecast and weather advisory are the salient PAGASA programs among the consumers. All the others have low spontaneous awareness but recognized when aided.

AWARENESS OF PROGRAMS AND SERVICES Tac/ Tac/ Iloilo Total Total Leyte CDO/ MisOr 24-hour public weather forecast 49% 13% 38% 99% 100% 98% 100% Weather advisory 24% 22% 53% 99% 100% 100% 98% Daily temperature 5% 89% 94% 100% 98% 84% Weather bulleting update 1%3% 86% 90% 97% 93% 82% Daily rainfall 5% 14% 70% 89% 93% 95% 78% General flood advisories 9% 76% 85% 97% 90% 71% Weekly outlook 1% 81% 81% 87% 77% 84% Gale warning 2% 76% 79% 70% 80% 82% Seasonal climate outlook 2% 73% 76% 90% 90% 47% Tropical cyclone warning for shipping 1% 73% 74% 77% 83% 60% Hourly update 2% 70% 72% 80% 75% 62% Selected Philippine cities 1% 70% 71% 87% 62% 73% ENSO status 70% 70% 67% 83% 53% Regional rainfall forecast 70% 70% 83% 85% 40% Annual tropical cyclone tracks 69% 69% 77% 75% 56% Status of monitored dams 1%2% 64% 67% 80% 80% 42% Basin flood bulletins/advisories 2% 64% 67% 87% 77% 40% Monthly weather situation and outlook 67% 67% 87% 77% 40% Monthly dry day forecast 1% 65% 66% 73% 82% 40% Extended short-range forecast 65% 65% 77% 68% 53% Monthly temperature 65% 65% 73% 78% 42% Tourist destinations weather forecast 1% 64% 64% 70% 67% 58% Basin hydrological forecast 63% 63% 83% 77% 31% Farm weather forecast 62% 62% 63% 85% 31% Shipping forecast 1% 59% 61% 73% 60% 53% Airways and terminal forecast 60% 60% 63% 72% 42% Asian cities weather forecast 1%1% 50% 52% 67% 50% 44% Aerodome forecast 40% 40% 50% 55% 13% Top of Mind 10-day regional agri-weather information 36% 36% 50% 45% 16% Astronomical diary 1% 30% Other Sontaneous 30% 20% 42% 22% Project Noah 2%3% Aided 5% 23% - - Capacity Building 1%1% 1% - 3% - Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45) A4 What programs or services of PAGASA have you seen, heard, or read about? [SA] A5. What else? ©2014Anything InsightAsiaelse? [MA] – Discover The Difference Between Information & Insight A6. And which of the following programs and services of PAGASA have you seen, heard or read about? [MA] 36 Weather advisory and 24-hr public weather forecast are also the commonly used programs.

USAGE OF PROGRAMS AND SERVICES – TOTAL Past 6 Months Past Month Most Often

Weather advisory 93%Weather advisory 84%Weather advisory 28% 24-hour public weather forecast 24-hour public92% weather forecast24- hour public82% weather forecast 39% Daily temperature 75% Daily temperature 64%Daily temperature 4% Daily rainfall 73% Daily rainfall 57% Daily rainfall 8% Weather bulleting update Weather70% bulleting update Weather53% bulleting update 5% Weekly outlook 61% Weekly outlook 49% Weekly outlook 1% Gale warning 61% Gale warning 44% Gale warning 1% General flood advisories 59%General flood advisories 33%General flood advisories 2% ENSO status 50% ENSO status 30% ENSO status 1% Hourly update 50% Hourly update 33% Hourly update 2% Selected Philippine cities 47%Selected Philippine cities Selected29% Philippine cities Monthly temperature 47% Monthly temperature 35%Monthly temperature Monthly dry day forecast 46%Monthly dry day forecast 29%Monthly dry day forecast Seasonal climate outlook 45%Seasonal climate outlook 27%Seasonal climate outlook 1% Tropical cyclone warning Tropicalfor … cyclone44% warning for shippingTropical cyclone26% warning for shipping 1% Regional rainfall forecast 44%Regional rainfall forecast 27%Regional rainfall forecast 1% Farm weather forecast 41% Farm weather forecast 27%Farm weather forecast 4% Basin flood bulletins/advisories Basin39% flood bulletins/advisoriesBasin 19% flood bulletins/advisories Extended short-range forecast Extended39% short-range forecastExtended 27% short-range forecast 1% Monthly weather situation andMonthly … weather39% situation andMonthly outlook weather 27% situation and outlook Annual tropical cyclone tracks Annual37% tropical cyclone tracksAnnual 20% tropical cyclone tracks 1% Status of monitored dams 37%Status of monitored dams 18%Status of monitored dams 1% Tourist destinations weatherTourist … 31%destinations weather forecastTourist destinations 21% weather forecast Basin hydrological forecast 30%Basin hydrological forecast 13%Basin hydrological forecast Shipping forecast 28% Shipping forecast 19% Shipping forecast Asian cities weather forecast 27%Asian cities weather forecast Asian16% cities weather forecast Airways and terminal forecast 26%Airways and terminal forecastAirways 12% and terminal forecast 10-day regional agri-weather10-day… regional 22% agri-weather 10information-day regional 13% agri -weather information 1% Aerodome forecast 14% Aerodome forecast 7% Aerodome forecast Astronomical diary 9% Astronomical diary 5% Astronomical diary Project Noah 1% Project Noah 1% Project Noah A7. You mentioned that you have seen, heard or read about some of these PAGASA programs and services, may I know which of the following programs and services of PAGASA have you used in the past 6 MONTHS,©2014 that InsightAsiais from ______– Discoveruntil now? [MA] The Difference Between Information & Insight A8. Which of the following programs and services of PAGASA have you used in the past month? [MA] Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45) 37 A9. And what program or service of PAGASA have you used most often in the past month? [SA] This is also seen in CDO.

USAGE OF PROGRAMS AND SERVICES – CDO/MISAMIS ORIENTAL Past 6 Months Past Month Most Often

24-hour public weather forecast 24-hour public100% weather forecast24- hour public weather93% forecast 47% Weather advisory 93%Weather advisory 87%Weather advisory 37% Daily temperature 73% Daily temperature 63%Daily temperature 7% Daily rainfall 67% Daily rainfall 47% Daily rainfall Selected Philippine cities Selected67% Philippine cities Selected50% Philippine cities Weekly outlook 67% Weekly outlook 50% Weekly outlook General flood advisories 60%General flood advisories 33%General flood advisories 3% Weather bulleting update Weather57% bulleting update Weather30% bulleting update 3% Basin flood bulletins/advisories Basin 57%flood bulletins/advisoriesBasin flood37% bulletins/advisories Hourly update 57% Hourly update 37% Hourly update Regional rainfall forecast 50%Regional rainfall forecast Regional33% rainfall forecast Status of monitored dams 50%Status of monitored dams Status27% of monitored dams Tourist destinations weather forecastTourist destinations50% weather forecastTourist destinations 33% weather forecast Gale warning 50% Gale warning 37% Gale warning Basin hydrological forecast Basin47% hydrological forecast Basin30% hydrological forecast Extended short-range forecast Extended47% short-range forecastExtended 37% short -range forecast Seasonal climate outlook 43%Seasonal climate outlook 30%Seasonal climate outlook Monthly weather situation and outlookMonthly weather43% situation andMonthly outlook weather 33% situation and outlook Tropical cyclone warning for shippingTropical cyclone43% warning for shippingTropical cyclone23% warning for shipping Monthly temperature 43% Monthly temperature 33%Monthly temperature Shipping forecast 40% Shipping forecast 30% Shipping forecast Monthly dry day forecast 40%Monthly dry day forecast 27%Monthly dry day forecast ENSO status 40% ENSO status 27% ENSO status Asian cities weather forecast Asian37% cities weather forecast Asian23% cities weather forecast Farm weather forecast 37% Farm weather forecast 27%Farm weather forecast Annual tropical cyclone tracks Annual33% tropical cyclone tracksAnnual 27% tropical cyclone tracks Airways and terminal forecast Airways33% and terminal forecastAirways 17% and terminal forecast 10-day regional agri-weather information10-day regional 30% agri-weather 10information-day regional 23% agri -weather information 3% Aerodome forecast 30% Aerodome forecast 17% Aerodome forecast Astronomical diary 7% Astronomical diary 7% Astronomical diary Project Noah 3% Project Noah 3% Project Noah A7. You mentioned that you have seen, heard or read about some of these PAGASA programs and services, may I know which of the following programs and services of PAGASA have you used in the past 6 MONTHS,©2014 that InsightAsiais from ______– Discoveruntil now? [MA] The Difference Between Information & Insight A8. Which of the following programs and services of PAGASA have you used in the past month? [MA] Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45) 38 A9. And what program or service of PAGASA have you used most often in the past month? [SA] And in Iloilo. But it should be noted that there are also other programs and services used in this area aside from the 2 most common. A sizeable segments use daily rainfall, daily temperature and farm weather forecast. USAGE OF PROGRAMS AND SERVICES – ILOILO Past 6 Months Past Month Most Often

Weather advisory 95% Weather advisory 87%Weather advisory 30% 24-hour public weather forecast 24-hour87% public weather forecast24- hour public72% weather forecast 30% Daily temperature 82% Daily temperature 68%Daily temperature 5% Daily rainfall 80% Daily rainfall 62% Daily rainfall 10% Weather bulleting update 70%Weather bulleting update Weather58% bulleting update 7% Gale warning 63% Gale warning 43% Gale warning Monthly temperature 63% Monthly temperature 43%Monthly temperature General flood advisories 62%General flood advisories 28%General flood advisories 3% ENSO status 62% ENSO status 33% ENSO status 2% Monthly dry day forecast 62%Monthly dry day forecast Monthly35% dry day forecast Farm weather forecast 62% Farm weather forecast 38%Farm weather forecast 8% Seasonal climate outlook 58%Seasonal climate outlook Seasonal32% climate outlook 2% Regional rainfall forecast 57%Regional rainfall forecast 30%Regional rainfall forecast Weekly outlook 55% Weekly outlook 40% Weekly outlook 3% Monthly weather situation and …Monthly 45% weather situation andMonthly outlook weather 27% situation and outlook Hourly update 43% Hourly update 23% Hourly update Basin flood bulletins/advisories 42%Basin flood bulletins/advisoriesBasin 13% flood bulletins/advisories Status of monitored dams 40% Status of monitored dams 17%Status of monitored dams Tropical cyclone warning for …Tropical 38% cyclone warning for shippingTropical cyclone22% warning for shipping Extended short-range forecast 37%Extended short-range forecastExtended 18% short-range forecast Selected Philippine cities 35% Selected Philippine cities 20%Selected Philippine cities Basin hydrological forecast 33% Basin hydrological forecast 7%Basin hydrological forecast Annual tropical cyclone tracks 32%Annual tropical cyclone tracksAnnual 12% tropical cyclone tracks Tourist destinations weather …Tourist 30% destinations weather forecastTourist destinations 13% weather forecast 10-day regional agri-weather10- …day 28%regional agri-weather 10information-day regional 12% agri -weather information Shipping forecast 23% Shipping forecast 12% Shipping forecast Asian cities weather forecast 22% Asian cities weather forecast Asian10% cities weather forecast Airways and terminal forecast 20% Airways and terminal forecastAirways 5% and terminal forecast Aerodome forecast 8% Aerodome forecast 2% Aerodome forecast Astronomical diary 7% Astronomical diary 3% Astronomical diary A7. You mentioned that you have seen, heard or read about some of these PAGASA programs and services, may I know which of the following programs and services of PAGASA have you used in the past 6 MONTHS,©2014 that InsightAsiais from ______– Discoveruntil now? [MA] The Difference Between Information & Insight A8. Which of the following programs and services of PAGASA have you used in the past month? [MA] Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45) 39 A9. And what program or service of PAGASA have you used most often in the past month? [SA] Similarly, in Tacloban, while the most used programs is 24-hr public weather forecast, followed by weather advisory, some also used other programs like daily rainfall and hourly update. USAGE OF PROGRAMS AND SERVICES – TACLOBAN/LEYTE Past 6 Months Past Month Most Often

24-hour public weather forecast 24-hour public93% weather forecast24- hour public89% weather forecast 44% Weather advisory 89%Weather advisory 80%Weather advisory 20% Weather bulleting update Weather80% bulleting update Weather62% bulleting update 4% Daily temperature 67% Daily temperature 60%Daily temperature 0% Daily rainfall 67% Daily rainfall 58% Daily rainfall 11% Gale warning 67% Gale warning 49% Gale warning 2% Weekly outlook 67% Weekly outlook 60% Weekly outlook 0% General flood advisories 56%General flood advisories General38% flood advisories 0% Hourly update 53% Hourly update 42% Hourly update 7% Tropical cyclone warning Tropicalfor … cyclone53% warning for shippingTropical cyclone33% warning for shipping 2% Selected Philippine cities 49%Selected Philippine cities Selected27% Philippine cities 0% Annual tropical cyclone tracks Annual47% tropical cyclone tracksAnnual 27% tropical cyclone tracks 2% ENSO status 42% ENSO status 27% ENSO status 0% Extended short-range forecast Extended38% short-range forecastExtended 31% short-range forecast 2% Monthly dry day forecast 29% Monthly dry day forecast 22%Monthly dry day forecast 0% Seasonal climate outlook 29% Seasonal climate outlook 18%Seasonal climate outlook 0% Asian cities weather forecast 29%Asian cities weather forecast Asian20% cities weather forecast 0% Airways and terminal forecast 29%Airways and terminal forecastAirways 18% and terminal forecast 0% Monthly temperature 27% Monthly temperature 24% Monthly temperature 0% Monthly weather situation andMonthly … 27% weather situation andMonthly outlook weather 22% situation and outlook 0% Shipping forecast 27% Shipping forecast 22% Shipping forecast 0% Basin flood bulletins/advisories Basin24% flood bulletins/advisoriesBasin 13% flood bulletins/advisories 0% Status of monitored dams 24% Status of monitored dams 13%Status of monitored dams 2% Regional rainfall forecast 22% Regional rainfall forecast 18%Regional rainfall forecast 2% Tourist destinations weatherTourist … 20% destinations weather forecastTourist destinations 22% weather forecast 0% Farm weather forecast 16% Farm weather forecast 11% Farm weather forecast 0% Basin hydrological forecast 16% Basin hydrological forecast 11%Basin hydrological forecast 0% Astronomical diary 13% Astronomical diary 7% Astronomical diary 0% Aerodome forecast 11% Aerodome forecast 7% Aerodome forecast 0% 10-day regional agri-weather10-day… regional9% agri-weather 10information-day regional 7% agri-weather information 0% A7. You mentioned that you have seen, heard or read about some of these PAGASA programs and services, may I know which of the following programs and services of PAGASA have you used in the past 6 MONTHS,©2014 that InsightAsiais from ______– Discoveruntil now? [MA] The Difference Between Information & Insight A8. Which of the following programs and services of PAGASA have you used in the past month? [MA] Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45) 40 A9. And what program or service of PAGASA have you used most often in the past month? [SA] Primary reason for the most often used PAGASA program/service is to be updated and informed of the current weather condition followed by being prepared in times of calamity/disaster. The latter is more pronounced in Tacloban/Leyte. REASONS FOR MOST OFTEN USED PAGASA PROGRAM/SERVICE CDO / Tacloban / Total Misamis Iloilo Leyte Oriental (A) (B) (C) Base 135 30 60 45 FOR AWARENESS OF TIMELY WEATHER 71% 63% 67% 82% FORECAST/CONDITION To be updated and informed of the current weather condition 48% 30% 48% 60%a To be aware if there is a calamity (eg. Storm) 10% 13% 10% 7% Gives climate status 7% 7% 8% 4% Need of 24 hours weather forecasting 6% 3% 5% 9% FOR DISASTER PREPAREDNESS 51% 40% 50% 60% To be always prepared in time of calamity 27% 30% 30% 22% For Disaster Preparedness 10% 3% 3% 22%ab Gives warning for upcoming disaster 9% 3% 12% 9% To know if the water will rise that can cause flooding 4% 3% 5% 4% To know if there will be flood so that people can evacuate in 4% - 2% 9% much higher place FOR WORK PURPOSES 16% 23% 13% 13% To guide us for our project implementation 4% 7% 3% 4% To know when we are going to field 4% 3% 5% 4% FOR INFORMATION AND EDUCATIONAL CAMPAIGNS 10% 7% 12% 11% For (my) people consumption; used for information and 5% 7% 7% 2% educational campaigns OTHERS 5% 13% - 7% For our own family safety 5% 13% - 7%

A11 What are the©2014 reasons InsightAsia for using [MENTION – Discover MOST The OFTEN Difference PROGRAM Between AND SERVICE Information IN A9]? & What Insight else? Anything else? PROBE FOR VAGUE ANSWERS. *Letters indicates significantly higher at 95% confidence level 41 More than half uses PAGASA programs and services, almost daily, in all three areas. Attempt should be done to have a 100% daily usership among stakeholders.

FREQUENCY OF USING MOST OFTEN PAGASA PROGRAM/SERVICE

Every day

4 to 6 times a week 53% 64% 65% 69% 2 to 3 times a week

Once a week

23%b 11% 7% 2 to 3 times a month 9% 13% 13% 17% 11% Once a month 4% 7% 1% 4% 5% 3% 8% 4% 1% 3% 2% Less than once a Total CDO / Iloilo (B) Tacloban / month Misamis Leyte (C) Oriental (A)

Average: 5 to 6x a week 5 to 6x a week 5 to 6x a week 5 to 6x a week

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

A12 How frequent©2014 do you InsightAsia use [MENTION – DiscoverMOST OFTEN The PROGRAM Difference AND Between SERVICE Information IN A9]? [SA] & Insight *Letters indicates significantly higher at 95% confidence level 42 The stakeholders got the information about PAGASA programs and services mostly on TV followed by radio. Radio and word-of-mouth are skewed to Iloilo.

SOURCE OF AWARENESS OF PAGASA PROGRAMS AND SERVICES CDO / Misamis Tacloban Total Iloilo Oriental / Leyte A B C Base 135 30 60 45 Television 95% 90% 98% 93% Radio 81% 73% 95%ac 69% Newspaper 61% 60% 70%c 49% PAGASA Website 50% 53% 37% 64%b Mobile phone (SMS/MMS) 50% 47% 48% 53% Friends 48% 27% 65%ac 40% Seminars/Trainings/Conference/Workshops 46% 30% 55%a 44% Family 44% 27% 60%ac 33% Officemates 39% 33% 30% 56%b Facebook 37% 47% 28% 42% Bulletin boards/Posters 28% 13% 37%a 27% Neighbors 26% 10% 40%ac 18% Email received from PAGASA 17% 7% 20% 20% Twitter 9% 23%bc 7% 2%

*Letters indicates significantly higher at 95% confidence level ©2014 InsightAsia – Discover The Difference Between Information & Insight A10 How did you know about the programs and services of PAGASA? [MA] 43 More than half have other source of information for weather and climate, driven by Tacloban/Leyte. Other source of info in Tacloban is Japan Meteorological Agency.

INCIDENCE OF HAVING OTHER SOURCE OF INFORMATION

32% Have other source of weather 53% 50% and climate information other than PAGASA 82%ab Other Source: Japan Meteorological Agency 68%c 47% 50%c Don't have other source of 18% weather and climate information other than Total CDO / Misamis Iloilo (B) Tacloban / Leyte PAGASA Oriental (A) (C) Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45) *Letters indicates significantly higher at 95% confidence level OTHER SOURCES OF INFORMATION Base: Those who have other source Total

Base 71 Manila Observatory 21% Japan Meteorological Agency 20% US Navy/Joint Typhoon Warning Center (JTWC) 15% Internet 11%

A13 Aside from PAGASA, do you have other source of information about weather and climate? [SA] A14 What are your other sources of information about weather and climate? What else? Anything else? ©2014 InsightAsia – Discover The Difference Between Information & Insight 44 PAGASA information is used in preparation for an upcoming calamity and for information dissemination especially in Iloilo and Tacloban/Leyte.

PURPOSE OF USE OF PAGASA INFORMATION CDO / Tacloban / Total Misamis Iloilo Leyte Oriental (A) (B) (C) Base 135 30 60 45 ON DISASTER PREPAREDNESS 57% 23% 75% a 56% a To be prepared for an upcoming calamity 39% 20% 52% a 36% To plan response action to emergencies 11% 3% 15% 11% To train the people on the upcoming storm 3% - - 9% To be prepared for the supply of water 9% - 17% 4% ON DISSEMINATION OF INFORMATION 42% 23% 48% 47% Sharing the information to everyone 28% 3% 40% a 29% a Text brigade to the employees of the 10% 3% 10% 16% upcoming calamity ON IMPLEMENTATION OF PROJECTS AND 23% 40% 20% 16% PROGRAMS For planning and preparation for our 9% 13% 5% 11% programs To know if we will push through our activities 9% 7% 10% 9% or not ON MONITORING 3% 10% - 2% OTHERS 3% 10% 2% -

*Letters indicates significantly higher at 95% confidence level C1 You mentioned©2014 that you InsightAsia use the information – Discover from PAGThe ASA,Difference how do youBetween use the Informationinformation you & getInsight from the PAG ASA in your work? What else? Anything else? PROBE FOR THE VAGUE ANSWERS. 45 More than half in CDO/Misamis Oriental and Iloilo are very satisfied with the PAGASA programs and services while in Tacloban, more handholding is needed to increase the satisfaction scores.

OVERALL SATISFACTION RATING ON PAGASA PROGRAMS AND SERVICES

Very satisfied 27% 47% 60%c 57%c Somewhat Satisfied

Can’t say 67%ab 48% Somewhat not 33% 42% satisfied

Very not satisfied 2% 7% 2% 1% 2%% 2% Total CDO / Iloilo (B) Tacloban / Misamis Leyte (C) Oriental (A) CDO / Misamis Total Iloilo Tacloban / Leyte Oriental TOP2 BOX 96% 93% 98% 93% BOTTOM 2 BOX 2% - 2% 4%

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45) ©2014 InsightAsia – Discover The Difference Between Information & Insight A15 Overall, how satisfied or not satisfied are you with the PAGASA Programs and Services? [SA] *Letters indicates significantly higher at 95% confidence level 46 Main reasons for the satisfaction on PAGASA programs and services in CDO is the accurate information as well as timely announcement of climate status. The latter is also the primary reason in Iloilo. Base: Total Respondents

REASONS FOR SATISFACTION ON PAGASA PROGRAMS AND SERVICES

CDO / Tacloban / Total Misamis Iloilo Leyte Oriental (A) (B) (C) Base 135 30 60 45 POSITIVE 66% 73% 72% 53% ON ACCURACY OF INFORMATION 36% 57%c 37% 22% Accurate information 13% 27%bc 10% 9% Correct details of weather update 8% 7% 12% 4% What they say about the direction of the typhoon is correct 7% 7% 10% 4% Reliable information 7% 17% 5% 4% Well informed ang mga tao thru TV, radio o internet 5% 3% 7% 4% ON UPDATED/TIMELY ANNOUNCEMENT 22% 7% 35%ac 16% On time announcement of climate status 16% 7% 23% 11% They give update ahead of time to be prepared in disaster 5% - 10% 2% ON AVAILABILITY OF DATA 7% 10% 5% 7% They have adequate information about weather 3% 3% 2% 4% ON PREPAREDNESS 6% - 12% 2% Give help to the people to be always prepared in time of 5% - 12% - calamity ON INFORMATION 4% - 2% 9% OTHERS 2% 3% 2% 2%

*Letters indicates significantly higher at 95% confidence level A16. You mentioned©2014 that InsightAsia you are [mention – Discover answer in Thea15], Differencewhat are the reasonsBetween for Informationsaying that you & are Insight [MENTIONANSWER IN A16]? What else? Anything else? PROBE FOR VAGUE RESPONSES 47 Meanwhile, highest dissatisfaction on PAGASA programs and services noted on Tacloban/Leyte due to inaccurate information.

Base: Total Respondents

REASONS FOR DISSATISFACTION ON PAGASA PROGRAMS AND SERVICES

CDO / Tacloban / Total Misamis Iloilo Leyte Oriental (A) (B) (C) Base 135 30 60 45 NEGATIVE 36% 27% 28% 51%ab ON ACCURACY OF INFORMATION 27% 23% 23% 33% Sometimes their update is not accurate 19% 10% 18% 24% Sometimes there are lapses on the direction of their forecast 4% 7% 2% 7% Sometimes when they say it will rain, it is not going to rain 4% 7% 2% 4% Not all data are correct or accurate 3% 3% 2% 4% ON SERVICING 5% 3% 5% 7% ON INFORMATION 3% - - 9%

*Letters indicates significantly higher at 95% confidence level A16. You mentioned©2014 that InsightAsia you are [mention – Discover answer in Thea15], Differencewhat are the reasonsBetween for Informationsaying that you & are Insight [MENTIONANSWER IN A16]? What else? Anything else? PROBE FOR VAGUE RESPONSES 48 Main likes on PAGASA weather and services are its daily weather forecast/update especially in Iloilo and Tacloban. While in CDO main likes on PAGASA products and services are its 24-hour weather update, weather advisory and accurate weather forecast.

LIKES ON PAGASA PROGRAMS AND SERVICES

CDO / Tacloban / Total Misamis Iloilo Leyte Oriental (A) (B) (C) Base 135 30 60 45 ON WEATHER UPDATES 72% 63% 78% 69% Daily weather forecast / update 37% 7% 45% a 47% a 24 hour weather update 17% 33% b 8% 18% Weather advisory/update 16% 30% c 20% c 2% Give update every hour 3% 3% 2% 4% ON ACCURACY 10% 27% bc 5% 7% Accuracy of weather forecast/news 10% 27% bc 5% 7% ON SPECIAL PROJECT 4% 13% 3% - Project Noah 4% 13% 3% - ON WEATHER AND CLIMATE INFORMATION 21% 10% 15% 36% ab To know the climate status to be prepared immediately 13% - 10% 24% b Detailed information about weather 6% 7% 3% 9% ON ACCESIBILITY OF INFORMATION 7% 3% 10% 4% Website on Flood Advisory 4% 3% 7% -

*Letters indicates significantly higher at 95% confidence level C2. What do you©2014 like about InsightAsia PAG ASA programs – Discover and services?The Difference What else? Between Anything Informationelse? PROBE &FOR Insight THE VAGUE ANSWERS 49 Minimal dislikes only. But among those who have, inaccurate information is the primary reason, more seen in Tacloban.

DISLIKES ON PAGASA PROGRAMS AND SERVICES

CDO / Tacloban / Total Misamis Iloilo Leyte Oriental (A) (B) (C) Base 135 30 60 45 ON ACCURACY 16% 13% 13% 22% Information is not accurate 10% 7% 5% 18% Wrong update 4% 3% 5% 4% ON TIMELINESS 7% 10% 2% 11% Delayed information 5% 7% 2% 9% ON COMMUNICATION/LANGUAGE USED 5% 7% 3% 7% Information is not in dialect 4% 3% 2% 7% ON LACK OF INFORMATION 4% 7% 3% 2% Lack of information 3% 3% 3% 2% ON PAGASA PERSONNEL 3% - 2% 7% NONE 67% 60% 78% 56%

C3. What do you©2014 dislike aboutInsightAsia PAG ASA – programsDiscover and The services? Difference What else?Between Anything Information else? PROBE & InsightFOR THE VAGUE ANSWERS 50 Stakeholders are most satisfied with the usefulness/relevance of the information they receive from PAGASA followed by understandability, use of local language and ease of access.

CDO / Tacloban / Misamis Iloilo SATISFACTION RATING ON SPECIFIC ATTRIBUTES (TOP BOX) Leyte Oriental Usefulness/Relevance 77% 80% 78% 73% Understandability 73% 73% 80%c 62% Use of local language/dialect in the … 67% 73% 73% 56% Ease of access 63% 73% 63% 56% Medium/channel used to disseminate … 61% 67%c 75%c 40% Appropriateness of information 60% 57% 68% 51% Frequency of updates 60% 60% 72%c 44% Believability/Reliability of information … 59% 60% 70%c 44% Clarity of message 53% 40% 60% 53% Detailed information received from … 53% 57% 62%c 40% Timeliness of information (Not delayed) 50% 53% 57% 38% Accuracy of data 45% 37% 60%ac 31% Completeness of Content 44% 40% 58%c 29%

*Letters indicates significantly higher at 95% confidence level Base: Total(n=135),CDO/Misamis Or. (n=30) Tacloban/Leyte (n=60), Iloilo (n=45)

A17 Now, I am going©2014 to mentionInsightAsia to you –some Discover statements The about Difference the programs Between and services Information of PAGASA & Insight as well as the quality of their dissemination of information. Please tell me how satisfied or not satisfied are you with the statements 51 Accuracy of data means that the information given by PAGASA is correct.

ACCURACY OF DATA CDO / Tacloban / Total Misamis Iloilo Leyte Oriental (A) (B) (C) Base 135 30 60 45 ACCURACY/CORRECTNESS 80% 67% 87% 80% Accurate data 36% 7% 37% a 56% a Forecasts are correct 17% 17% 25% c 7% Information is correct 13% 37% bc 3% 9% Gives exact data 10% 3% 17% 7% MINIMAL DIFFERENCE/ERROR 4% 13% - 2% The difference between projective events 3% 10% - 2% and actual events is minimal COMPLETENESS 4% 10% 3% 2% UPDATED 4% 7% 5% - WITH BASIS 3% - - 9% OTHERS 7% 10% 5% 7%

*Letters indicates significantly higher at 95% confidence level Base: Total Respondents

A19_2 What do ©2014you mean InsightAsia by "ACCURACY – Discover OF DATA" The Difference Between Information & Insight 52 Timeliness of information should be either up to date/on time or advanced when disseminated.

TIMELINESS OF INFORMATION (NOT DELAYED) CDO / Tacloban / Total Misamis Iloilo Leyte Oriental (A) (B) (C) Base 135 30 60 45 REGULAR UPDATING/ON-TIME 62% 53% 62% 69% INFORMATION Up to date distribution of information 23% 13% 18% 36% Forecasting should be not delayed 10% - 17% 7% Timely weather forecast 10% 17% 8% 7% Every hour 4% 3% 3% 7% Every minute 4% 17% - - The time of the weather update is correct 3% 3% 5% - ADVANCED INFORMATION 21% 13% 23% 22% Advanced information 19% 10% 20% 22% ACCURATE 18% 30% 17% 11% The data is accurate on when the storm is 6% 13% 3% 4% coming Exact time of weather update 6% 3% 10% 2% Receiving the accurate information 3% 7% 2% 2% The data is exact 3% 7% 2% 2%

Base: Total Respondents

MEDIUM/CHANNEL USED TO DISSEMINATE INFORMATION CDO / Tacloban / Total Misamis Iloilo Leyte Oriental (A) (B) (C) Base 135 30 60 45 THRU TRADITIONAL MEDIA 79% 50% 95% ac 78% a TV 61% 43% 65% 69% Radio 44% 30% 60% ac 33% Media 24% 7% 38% a 18% News 3% - 5% 2% THRU NEW (DIGITAL) MEDIA 40% 77% bc 20% 42% b Internet 13% 20% 10% 13% Social Media 13% 37% bc 7% 4% Websites 7% 17% 3% 7% Texts 5% 3% 2% 11%

*Letters indicates significantly higher at 95% confidence level Base: Total Respondents

A19_6 What do ©2014you mean InsightAsia by ""MEDIUM/CHANNEL – Discover USEDThe Difference TO DISSEMINATE Between INFORMATION" Information & Insight 54 Updates should be given every hour, more pronounced in CDO.

FREQUENCY OF UPDATES CDO / Tacloban / Total Misamis Iloilo Leyte Oriental (A) (B) (C) Base 135 30 60 45 SUGGESTED FREQUENCIES 75% 83% 72% 73% Every hour 51% 73% bc 45% 44% Daily (Every 24 hours) 14% - 20% 16% Every 30 minutes 4% 7% - 7% THERE IS ALWAYS AN UPDATE 26% 17% 28% 29% There is always an update/from time to time 19% 3% 18% 29% a Always give update when there is a 3% 7% 3% - storm/typhoon

*Letters indicates significantly higher at 95% confidence level Base: Total Respondents

A19_12 What do©2014 you mean InsightAsia by "FREQUENCY – Discover OF UPDATES" The Difference Between Information & Insight 55 Almost all share the information they got from PAGASA primarily to their colleagues and family/relatives across all areas.

INCIDENCE OF SHARING INFORMATION TO OTHERS OR NOT

Share information to others 99% 93% 100% 100%

Not share information 1% 7% to others Total CDO / Misamis Iloilo (B) Tacloban / Leyte Oriental (A) (C) Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

RECIPIENT OF INFORMATION Base: Among those who CDO / Misamis Tacloban / Total Iloilo disseminate information (n=28*) Oriental Leyte A B C Base 133 28* 60 45 Family/Relatives 91% 89% 98%c 82% Colleagues 88% 93% 80% 96%b Neighbors 64% 71% 80%c 38% Contituents 59% 75% 57% 53% *Letters indicates significantly higher at 95% confidence level B1 When you access©2014 the InsightAsia programs and – services Discover of PAGASA, The Difference do you share/disseminate Between Information this information & Insight to others? [SA] B2 To whom do you share/disseminate the information you get from PAGASA? [MA] * - Caution in reading the data due to low base56 Summary

The most salient programs and services of PAGASA are the usual 24-hour public weather forecast, weather advisory and daily temperature. Low spontaneous awareness for the other programs and services but recognized when aided. • The most used programs is 24-hr public weather forecast followed by weather advisory. • A sizeable segments in Iloilo or Tacloban used other programs and services like daily rainfall, farm forecast and daily temperature. More than half only uses the programs and services everyday in all three areas. The stakeholders got the information about PAGASA programs and services mostly on TV followed by radio. Radio and word-of-mouth are skewed to Iloilo. More than half have other source of information for weather and climate, driven by Tacloban/Leyte. Other source of info in Tacloban is Japan Meteorological Agency. About half are very satisfied on the PAGASA programs and services especially in CDO/Iloilo. • Main reasons for the satisfaction on PAGASA programs and services are its accurate information (more pronounced in CDO) as well as its timely announcement of climate status (more noticeable in Iloilo).

• Highest dissatisfaction on PAGASA programs and services noted on Tacloban/Leyte due to inaccurate information.

Business Background, Objectives & I Research Approach

Detailed Findings # 1: II Respondent’s Profile

Detailed Findings # 2: III Attitudes towards PAGASA

Detailed Findings # 3: IV Satisfaction on PAGASA Programs and Services

Detailed Findings # 4: V Satisfaction on PAGASA Personnel/Staff

VI Conclusions and Recommendations 58 Need to increase the presence of PAGASA staff in the community to increase their satisfaction scores.

SATISFACTION ON THE PRESENCE OF PAGASA STAFF

20% 33% 39% 57%c

36% Very satisfied 33% Somewhat Satisfied 29% Can’t say 22% Somewhat not satisfied 36% Very not satisfied 29% 33% 22% 2% 2%1% 7% Total CDO / Misamis Iloilo (B) Tacloban / Leyte Oriental (A) (C)

CDO / Misamis Total Iloilo Tacloban / Leyte Oriental TOP2 BOX 68% 67% 78% 56% BOTTOM 2 BOX 3% % % 9% Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45) C6. Now, I am going©2014 to mention InsightAsia to you some– Discover statements The about Difference the PAGASA. Between Please Information tell me how satisfied & Insight or not satisfied are you with the statements about PAGASA. *Letters indicates significantly higher at 95% confidence level 59 Similarly, they should be more responsive to call/request. Note though that in Iloilo, significantly higher satisfaction scores on PAGASA’s responsiveness to call/request.

SATISFACTION ON RESPONSIVENESS TO CALL/REQUEST

23% 18% 36% 55%ac 38% 33% Very satisfied 32% Somewhat Satisfied Can’t say 27% Somewhat not satisfied 40% 38% Very not satisfied 30% 18% % 7% 2%1% 3%% % Total CDO / Misamis Iloilo (B) Tacloban / Leyte Oriental (A) (C)

CDO / Misamis Total Iloilo Tacloban / Leyte Oriental TOP2 BOX 67% 57% 82%ac 56% BOTTOM 2 BOX 3% 3% % 7% Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45) C6. Now, I am going©2014 to mention InsightAsia to you some– Discover statements The about Difference the PAGASA. Between Please Information tell me how satisfied & Insight or not satisfied are you with the statements about PAGASA. *Letters indicates significantly higher at 95% confidence level 60 Similar result is seen on the quick response to call/request. Higher satisfaction scores in Iloilo but need to increase for the other 2 areas especially in Tacloban.

SATISFACTION ON QUICK RESPONSE TO CALL/REQUEST

20% 30% 38% 55%c 24% Very satisfied 27% 26% Somewhat Satisfied Can’t say 27% 47%b Somewhat not satisfied 40% Very not satisfied 33%

18% 2% 1% 7% 2% 3%% % Total CDO / Misamis Iloilo (B) Tacloban / Leyte Oriental (A) (C)

CDO / Misamis Total Iloilo Tacloban / Leyte Oriental TOP2 BOX 64% 57% 82% 44% BOTTOM 2 BOX 4% 3% % 9% Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45) C6. Now, I am going©2014 to mention InsightAsia to you some– Discover statements The about Difference the PAGASA. Between Please Information tell me how satisfied & Insight or not satisfied are you with the statements about PAGASA. *Letters indicates significantly higher at 95% confidence level 61 Similarly, highest satisfaction in Iloilo on the completeness of information received from PAGASA while need to increase for the other 2 areas especially in Tacloban.

SATISFACTION ON COMPLETENESS OF INFORMATION PROVIDED BASED ON CALL/REQUEST

29% 37% 44% 58%c Very satisfied 23% 44%b Somewhat Satisfied 30% Can’t say 22% Somewhat not satisfied 37% Very not satisfied 24% 22% 20% % 1% 3%% % 4% Total CDO / Misamis Iloilo (B) Tacloban / Leyte Oriental (A) (C)

CDO / Misamis Total Iloilo Tacloban / Leyte Oriental TOP2 BOX 73% 60% 80% 73% BOTTOM 2 BOX 2% 3% - 4% Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45) C6. Now, I am going©2014 to mention InsightAsia to you some– Discover statements The about Difference the PAGASA. Between Please Information tell me how satisfied & Insight or not satisfied are you with the statements about PAGASA. *Letters indicates significantly higher at 95% confidence level 62 Summary

Looking at PAGASA staff’s presence and responsiveness to call/request and providing information, it still needs to be increase its satisfaction scores. Indications showed that there is a higher satisfaction in Iloilo but lower in the 2 areas moreso, in Tacloban.

Business Background, Objectives & I Research Approach

Detailed Findings # 1: II Respondent’s Profile

Detailed Findings # 2: III Attitudes towards PAGASA

Detailed Findings # 3: IV Satisfaction on PAGASA Programs and Services

Detailed Findings # 4: V Satisfaction on PAGASA Personnel/Staff

VI Conclusions and Recommendations 64

Discover The Difference Between Information & Insight

July 31, 2015

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