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009 Walkman in the Park “ June 25, 2019 Sony Enterprise Co., Ltd. No. GSP-19006 NEWS RELEASE #009 WALKMAN IN THE PARK 40 Years Since “The Day the Music Walked” Presenting the stories of 40 celebrities including Ichiro Yamaguchi of Sakanaction, Tanaka, Nozomi Iijima, and more. Duration: July 1 (Mon) - September 1 (Sun), 2019 *Open to the public starting at 17:00 on the first day, July 1 (Mon) https://www.ginzasonypark.jp/e/program/015/ Ginza Sony Park is a limited-time experimental park in the middle of the city which will be open until fall 2020, offering programs such as live performances and a variety of interactive events and experiences that stimulate surprise and playful enjoyment throughout the year. The park has had over 3 million visitors (as of May 12, 2019) since first opening on August 9 last year. The Walkman was first released to the market on July 1, 1979, “The Day the Music Walked.” July 1 (Mon), 2019 will mark a milestone 40 years since that day, and it will be the first day of #009 WALKMAN IN THE PARK— an experimental 40th anniversary program that focuses in on the people for whom the Walkman has been a part of everyday life. “My Story, My Walkman” shares Walkman episodes from the lives of 40 celebrities, while the Walkman Wall presents around 230 versions of the Walkman from throughout history, synchronizing stories of people’s music experiences with the various changes Walkman has undergone over the years in this fascinating program that we invite you to come and enjoy. The original unveiling event for the Walkman 40 years ago began at the old Sony Building that stood where Ginza Sony Park is now. Overturning the common conception at the time that “Music is something to be enjoyed indoors,” the Walkman blazed a new trail as a personalized experience that allows people to listen to their music outdoors. #009 WALKMAN IN THE PARK is a program that celebrates this original experience by sharing the various changes Walkman has undergone through technological advancements and playful imagination over the years, while focusing in on people who have always lived with music close by their side. Interactive exhibit My Story, My Walkman presents Walkman-related stories from 40 different celebrities including musician Ichiro Yamaguchi of the band Sakanaction, actor Tanaka, and ballet dancer Nozomi IIjima, sharing memories spanning from 1979 until the present. At the same time, visitors will have the chance to hear the songs those celebrities used to listen to, on the actual Walkman devices from each respective era. Various other projects and features will also be offered throughout Ginza Sony Park during the event, including Walkman Wall which allows visitors to see the fluid evolutionary path of the changes to Walkman over the years with a display of around 230 Walkman models from the vaults of history, the Custom Walkman exhibition of playfully customized artist renditions of the Walkman, as well as commemorative t- shirts and original menu items only available during this event. Those who collect Walkman logo stamps as they walk throughout Park during the event will also receive the 40th Anniversary Booklet as a commemorative gift. Please come and take this opportunity to be part of the fun. (Booklets are limited in supply. Once they run out, no more be distributed.) 40 years have passed since “The Day the Music Walked.” Come and enjoy the Walkman music experience from all sorts of different angles at #009 WALKMAN IN THE PARK. #009 WALKMAN IN THE PARK Event Overview Duration: July 1 (Mon) - September 1 (Sun), 2019 Open Hours: 10:00 - 20:00 *Open to the public starting at 17:00 on the first day, July 1 (Mon) Venue: Ginza Sony Park, GL/Ground Level - B4/Basement 4 Admission: Free URL: https://www.ginzasonypark.jp/e/program/015/ Social Media Accounts: @ginzasonypark (instagram, twitter, facebook) #ginzasonypark #walkmanpark Organizer: Ginza Sony Park, Sony Home Entertainment & Sound Products Inc. ■Exhibit Overview ・My Story, My Walkman Forty artists, creators, and other celebrities from each different generation share their Walkman memories in one-year intervals from 1979 until the present. Learn about their stories while enjoying to the songs they used to listen to, using the actual versions of the Walkman from those times. See the varied changes to Walkman models in each era while strolling through Park and enjoy 40 years’ worth of musical experiences from 40 *The venue celebrities. (Actual venue may differ from the image shown here) Venue: B1/Basement 1 - B3/Basement 3 We invite you to also share your own Walkman memories in “My Story, My Walkman” by posting in Instagram with hashtag #mywalkman. Your post will then appear at the venue on a later date. ・Walkman Wall Across a six-meter stretch of the outer wall on floor B4, there will be a collection of around 230 generations of Walkman units on display starting from those sold in the year 1979. From the nostalgic older models that remind us of times past, all the way up to the latest models, this exhibit allows visitors to take in the changes in designs, specifications, and media formats over the years, all in one place. *The exhibit Venue: B4/Basement 4 (Models actually on display may differ from the * Exhibit may not be available for viewing when an event is taking place ones shown here) on B4. ・Custom Walkman The extra open space available at Ginza Sony Park will feature a limited-time exhibit displaying freely customized renditions of the Walkman that were created by artists. The Walkman broke new ground in music devices, and now we invite you to see it in these customized, creative forms. Displays are expected to be changed periodically throughout the duration of the event. The first artist for the exhibit whose works will be on display starting July 1 (Mon) is Funny Dress-up Lab, creator of artwork using miniature four-wheel-drive car decoration stickers. Venue: B2/ Basement 2 * Artists and their exhibit durations from the second artist on will be announced via the Ginza Sony Park website and social media accounts. Profile: Funny Dress-up Lab Born 1978 in Chiba, JAPAN. Funny Dress-up Lab is a collage artist only using by Mini 4WD Dress-Up Stickers. He was fascinated by Mini 4WD Dress-Up Stickers which made it for Tamiya's Mini 4WD toys to dress up itself. Mass produced sticker has“distinctive shapes”,”vividly colored”, and“defective printed or shape”, all those reasons made him to use it for his art. Deeply in his mind in his art. Never change the original shape and *Artwork from Funny Dress-up Lab ended up to use these massive of Mini 4WD Dress-Up Stickers in the world. https://www.instagram.com/fxdul/ ・Big Walkman There will be a massive 2.5-meter-tall sculpture art fixture of a Sony Walkman appearing on GL/Ground Level. Everyone visiting Ginza Sony Part will be greeted by this huge rendition of the WM-F5, the first “Sports” Walkman model, with its pop design ideal for summer. Come check it out, and don’t forget to take a picture with it. * WM-F5 Venue: GL/Ground Level ・Stamp Rally (stamp hunt) / Walkman 40th Anniversary Booklet Giveaway Collect Walkman logo stamps from all four stamp locations in Ginza Sony Park while enjoying the program, then bring them to the Information Desk on B1 to receive a 40th Anniversary Commemorative Booklet as a prize. This anniversary booklet with a cassette tape design illustrates the 40-year evolution of the Walkman with 83 successive models shown in time-series order, from the original model TPS-L2 up to the current A50 Series. The booklet comes in one of five different cover illustrations. Handouts distributed throughout the venue are the base sheets for collecting *Walkman 40th Anniversary the stamps, making it easy to join in and have fun collecting them all. commemoration booklet * Booklets are limited in supply. Once they run out, no more be distributed * Participants will not be able to choose which cover illustration they receive. * Design may partially differ from the final product. ■Original Merchandise for the Program ・Limited-time original merchandise WALKMAN IN THE PARK/ Walkman 40th anniversary t-shirts These t-shirts created through collaboration with Jun Co., Ltd. which operates THE CONVENI at Ginza Sony Park are only available to buy for a limited time. Nine different designs of these anniversary t-shirts, including designs for kids, are expected to be released for sale in successive order starting on July 1 (Mon). They will only be available while supplies last, so make sure not to miss this opportunity. Sale start date and location for each item will be announced via the Ginza Sony Park website and social media accounts. th Price for 40 anniversary t-shirts: 5,940 yen, kids 4,320 yen (incl. tax) * 40th anniversary t-shirts (design may partially differ from the final product) ・TORAYA CAFÉ・AN STAND Limited-time Menu Items An paste shaved ice with rice flour dumplings (Hassaku orange and matcha flavor) - Shaved ice you can carry and eat - An paste shaved ice from this pop-up store has been drawing rave reviews, and it will be offered in a new original flavor for a limited time only. This extravagant flavor combines the sweetness of an paste with two delicious syrup flavors—a superbly balanced hassaku orange syrup plus the standard matcha, with rice flour dumplings on top. This special flavor will also come with a Walkman 40th Anniversary sticker and will only be available in limited quantities of 20 per day.
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