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Research on Marketing Strategy: Case Study of Disneyland
Advances in Economics, Business and Management Research, volume 33 Second International Conference on Economic and Business Management (FEBM 2017) Research on marketing strategy: case study of Disneyland Jia Yao Nanjing University Of Science &Technology, China *Corresponding author: Jia Yao, Master, [email protected] Abstract: In April 8, 2011, Shanghai Disneyland starts construction, Shanghai Disneyland will be the second Disneyland in China, at the same time, China will be the only country which has two Disneyland in the world besides the Unite States. This shows the economic strength of China is rapidly growing. Firstly, this article briefly analyzes the marketing environment and market position of Shanghai Disneyland, and then analyzes the global marketing strategy of Disney. Shanghai Disneyland takes these marketing strategies and appropriate innovation marketing according to the national conditions, which can lead to foresee the great success and unlimited development prospects of Shanghai Disneyland. Key words: disneyland; marketing environment; marketing position; marketing strategy 1. The brief instruction of Disneyland Disneyland opened in 1955, since then, the United States and overseas also have opened 5 Disney theme parks, they are located in 4 countries and regions. In September 12, 2005, Hong Kong Disneyland became the first Disney theme park in China, and the Disney Group has ensured the plan that building another theme park in the Chuansha town of Shanghai at that time. By the end of March 2010, there are six places having -
Railway Network
Railway Network Railways play a vital role in serving the transport needs of COVID-19 pandemic. By end 2020, the AEL carries about Hong Kong. They account for about 39 per cent of domestic 8 400 passenger trips per day. public transport by end 2020. Light Rail: Light Rail is a local transportation network Existing Network: The existing railway network in Hong which started operation in 1988 to meet the transport needs of Kong has a total route length of about 263 kilometres. The the residents in the northwest New Territories. It now has a Legislative Council passed in June 2007 the Rail Merger route length of about 36 km with 68 stops. By end 2020, it Ordinance which provides the legal framework for the carries an average of about 305 600 passenger trips every post-merger corporation to operate both the Mass Transit day. It has four interchange stations in Yuen Long, Tin Shui Railway (MTR) system and Kowloon-Canton Railway (KCR) Wai, Siu Hong and Tuen Mun to facilitate passenger system. The post-merger Corporation, i.e. the MTR interchange between the Light Rail and West Rail Line Corporation Limited (MTRCL) has been granted a 50-year networks. franchise to operate the MTR and KCR systems with effect from December 2, 2007. Other fixed track systems include the Hong Kong Section of Guangzhou-Shenzhen-Hong Tramway and the Peak Tram. Kong Express Rail Link (XRL): The Hong Kong section of the XRL, commissioned in September 2018, is a 26-km long MTR: MTR is a heavily patronized railway network underground rail corridor connecting Hong Kong with the consisting of 10 heavy rail lines, Airport Express and the Hong national high-speed rail network. -
The Theme Park As "De Sprookjessprokkelaar," the Gatherer and Teller of Stories
University of Central Florida STARS Electronic Theses and Dissertations, 2004-2019 2018 Exploring a Three-Dimensional Narrative Medium: The Theme Park as "De Sprookjessprokkelaar," The Gatherer and Teller of Stories Carissa Baker University of Central Florida, [email protected] Part of the Rhetoric Commons, and the Tourism and Travel Commons Find similar works at: https://stars.library.ucf.edu/etd University of Central Florida Libraries http://library.ucf.edu This Doctoral Dissertation (Open Access) is brought to you for free and open access by STARS. It has been accepted for inclusion in Electronic Theses and Dissertations, 2004-2019 by an authorized administrator of STARS. For more information, please contact [email protected]. STARS Citation Baker, Carissa, "Exploring a Three-Dimensional Narrative Medium: The Theme Park as "De Sprookjessprokkelaar," The Gatherer and Teller of Stories" (2018). Electronic Theses and Dissertations, 2004-2019. 5795. https://stars.library.ucf.edu/etd/5795 EXPLORING A THREE-DIMENSIONAL NARRATIVE MEDIUM: THE THEME PARK AS “DE SPROOKJESSPROKKELAAR,” THE GATHERER AND TELLER OF STORIES by CARISSA ANN BAKER B.A. Chapman University, 2006 M.A. University of Central Florida, 2008 A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the College of Arts and Humanities at the University of Central Florida Orlando, FL Spring Term 2018 Major Professor: Rudy McDaniel © 2018 Carissa Ann Baker ii ABSTRACT This dissertation examines the pervasiveness of storytelling in theme parks and establishes the theme park as a distinct narrative medium. It traces the characteristics of theme park storytelling, how it has changed over time, and what makes the medium unique. -
2016 & 2017 Itineraries
2016–2017 SAIL DATES & ITINERARIES 2016 2016 Port Canaveral, FL Miami, FL FEBRUARY–MAY FEBRUARY–MAY • Bahamian Cruises • San Juan to Miami Cruise • Caribbean Cruises • Caribbean Cruises • Eastbound Transatlantic • Bahamian Cruises Cruise to Dover, England • Westbound Panama 2016 & 2017 Canal Cruise to San Diego Dover, England Itineraries MAY–JULY San Diego, CA • Norwegian Fjords Cruise Disney Cruise Line is charting MAY • British Isles Cruise enchanting new courses departing from • Baja Cruise • Iceland & Norway Cruise • California Coast Cruise • Portugal & Spain Cruise magical places around the world! Vancouver, Canada Copenhagen, Denmark MAY–AUGUST JUNE–JULY • Alaskan Cruises • Norwegian Fjords Cruise • Vancouver to • Iceland & Norway Cruise San Diego Cruise • Northern Europe Cruise Barcelona, Spain San Diego, CA AUGUST–SEPTEMBER AUGUST • Mediterranean Cruises • Eastbound Panama Canal • Westbound Transatlantic Cruise to Port Canaveral Cruise to New York New York, NY Port Canaveral, FL Port Canaveral, FL Galveston, TX OCTOBER–NOVEMBER NOVEMBER–DECEMBER • Canadian Coastline Cruise Sailing all of 2016 Sailing all of 2016 • Caribbean Cruises • Bahamian Cruises & January–May of 2017 & January–May of 2017 • Bahamian Cruises • New York to Eastern & Western San Juan Cruise Bahamian Cruises To book your magical Disney Cruise Line Caribbean Cruises vacation, contact us today! San Juan, Puerto Rico 2017 NOVEMBER Galveston, TX • San Juan to Miami Cruise JANUARY • Bahamian Cruises Miami, FL • Galveston to NOVEMBER–DECEMBER San Juan Cruise • Caribbean -
Percezione D'acquisto a Disneyland Paris. L'esperienza Acustica E Sensoriale Applicata Alle Vendite
Corso di laurea magistrale in Economia e Gestione delle Arti e delle Attività Culturali (EGArt) Tesi di laurea Percezione d’acquisto a Disneyland Paris. L’esperienza acustica e sensoriale applicata alle vendite Relatore Chiar.mo Prof.re Giovanni de Zorzi Correlatrice Chiar.ma Prof.ssa Valentina Bonifacio Laureando Alessio Calandra Matricola 870076 Anno Accademico 2018 / 2019 INDICE Introduzione 1 Capitolo 1 Spazio, luogo, tempo e non luogo 4 Spazio 4 Luogo 4 Tra spazio e luogo 4 Da luogo a non luogo 5 L’accezione antropologica di “luogo” 5 Non luoghi 6 Differenza tra luogo e non luogo 6 Caratteristiche dei non luoghi 6 Chi è l’utente dei non luoghi? 8 Tematizzazione dei non luoghi 8 Breve storia dei non luoghi 9 Spazio, tempo, velocità villaggi globali e non luoghi 9 Capitolo 2 Note per una storia dei parchi a tema 11 Le origini: i giardini 11 La fiera (fair) 12 Le esposizioni universali 14 Parchi di divertimento 15 Il primo parco a tema 16 Analisi sintetica delle caratteristiche sociali e dello scenario ricreativo 16 Da luogo a non luogo: da mostra a esposizione 18 Capitolo 3 Metodologia e considerazione teoriche 20 Paesaggio sonoro (Soundscape) 20 Eco-sound e legami tra suoni naturali e artificiali 21 Percezione e comportamento 23 Capitolo 4 Disneyland 24 Nascita di Disneyland 24 Un nuovo modo di fare business 25 Disneyland Paris 28 Parco Disneyland 28 Main street, USA 29 Frontierland 29 Adventureland 29 Fantasyland 30 Discoveryland 30 Parco Walt Disney Studios 31 Capitolo 5: Analisi di Disneyland Paris 33 Fuori dal parco 33 Check di -
The Immersive Theme Park
THE IMMERSIVE THEME PARK Analyzing the Immersive World of the Magic Kingdom Theme Park JOOST TER BEEK (S4155491) MASTERTHESIS CREATIVE INDUSTRIES Radboud University Nijmegen Supervisor: C.C.J. van Eecke 22 July 2018 Summary The aim of this graduation thesis The Immersive Theme Park: Analyzing the Immersive World of the Magic Kingdom Theme Park is to try and understand how the Magic Kingdom theme park works in an immersive sense, using theories and concepts by Lukas (2013) on the immersive world and Ndalianis (2004) on neo-baroque aesthetics as its theoretical framework. While theme parks are a growing sector in the creative industries landscape (as attendance numbers seem to be growing and growing (TEA, 2016)), research on these parks seems to stay underdeveloped in contrast to the somewhat more accepted forms of art, and almost no attention was given to them during the writer’s Master’s courses, making it seem an interesting choice to delve deeper into this subject. Trying to reveal some of the core reasons of why the Disney theme parks are the most visited theme parks in the world, and especially, what makes them so immersive, a profound analysis of the structure, strategies, and design of the Magic Kingdom theme park using concepts associated with the neo-baroque, the immersive world and the theme park is presented through this thesis, written from the perspective of a creative master student who has visited these theme parks frequently over the past few years, using further literature, research, and critical thinking on the subject by others to underly his arguments. -
Purpose FY15 Performance
LC Paper No. CB(4)590/15-16(06) For discussion on 22 February 2016 Legislative Council Panel on Economic Development Update on Hong Kong Disneyland Resort Purpose This paper updates Members on the operation of the Hong Kong Disneyland Resort (“HKDL”) in Fiscal Year 2015 (“FY15”)1. FY15 Performance 2. During FY15 of the HKDL, the tourism industry of Hong Kong was greeted with great challenges due to external factors as well as overall market condition and sentiment. Overnight tourists to Hong Kong, as a major source of guests for the HKDL, also recorded a decline in numbers owing to the external environment, in particular the exchange rate factor. In the light of the changes in number and structure of overnight tourist arrivals to Hong Kong, the business of the HKDL was also considerably impacted. 3. The HKDL received 6.8 million visitors in the year, which is 9% lower than prior year. This represents the third highest attendance since opening. Cumulative attendance since its opening in 2005 has exceeded 58 million as at the end of FY15. Local, Mainland and international visitors respectively accounted for 39%, 41% and 20% of total attendance for the year. Local attendance achieved a record high as a result of a series of promotions and special offers specifically targeted at the local market. 1 The Fiscal Year of the HKDL is generally a 52-week or 53-week period from October of the previous year to September of the year, with the Saturday closest to 30 September as the last day of the Fiscal Year. -
Cb(4)576/14-15(03)
CB(4)576/14-15(03) Legislative Council Panel on Transport Subcommittee on Matters Relating to Railways Creation of Two Permanent Directorate Posts in the Railways Branch of the Electrical and Mechanical Services Department to Enhance Monitoring of Railway Safety PURPOSE This paper seeks Members’ views on the proposal to create 2 permanent Chief Engineer (Chief Electrical and Mechanical Engineer / Chief Electronics Engineer) (D1) posts in the Railways Branch of the Electrical and Mechanical Services Department (“EMSD”) to enhance safety inspection and monitoring of existing railway service and new railway projects. BACKGROUND Railway safety 2. Railway is the backbone of Hong Kong’s public transport system, the safety of which is of paramount importance. Currently, the MTR system carries more than 5 million passenger trips per day on average, accounting for about 40% of all public transport passenger trips. The MTR train service has been at a consistently high ranking in terms of safety amongst major metro systems around the world in the Community of Metros (“CoMET”)1. 3. Railway is basically a set of enormous and complicated machinery driven by electricity, which comprises hundreds of thousands of various components. The major components include trains, tracks, power supply systems, signalling systems, communication systems and control centre. These components are subject to wear and tear in daily operation. To ensure railway safety, the main focus would be on proper maintenance as a preventive measure to reduce the probability of incidents. When an incident occurs, the first 1 Currently, major metro systems in CoMET include the Beijing Subway, Berlin U-Bahn, Dehli Metro, Guangzhou Metro, Hong Kong MTR, London Underground, Mexico City Metro, Metro de Madrid, Moscow Metro, New York City Subway, Paris Métro and Paris RER, Metro de Santiago, Singapore MRT, Shanghai Metro, Metro São Paulo and Taipei Metro. -
PARTY for the SENSES Saturday, September 21, 2019
PARTY FOR THE SENSES Saturday, September 21, 2019 FEATURED CHEFS Brad Farmerie, AvroKO Hospitality Group, New York, NY Brad Kilgore, Alter, Kaido, Ember & Brava, Miami, FL Clay Conley, Buccan, Palm Beach, FL Denny Roach, Disney's Saratoga Springs Resort & Spa Erika Cline, Bleu Chocolat Cafe, Jacksonville, FL Huda Mu’min, Chef Huda’s Kitchen, Oxon Hill, MD Jehangir Mehta, Graffiti, New York, NY Jeremy Ford, Stubborn Seed, Miami Beach, FL Jerry Helminski, Magic Kingdom® Park Jose Camey, Boca, Winter Park, FL Keegan Gerhard, D Bar Restaurants, Denver, CO Olivier Saintemarie & Angie Chung, France Pavilion, Epcot® Oscar Estrada-Cardona, Centertown Market, Disney's Caribbean Beach Resort Renzo Barcatta, Italy Pavilion, Epcot® Roberto Rivera Otero, Cinderella's Royal Table, Magic Kingdom® Park Ryan Vargas, STK Orlando, Disney Springs™ Scott Paul, BelGioioso® Cheese, Green Bay, WI Shaun O’Neale, Shaun O’Neale Group, LLC, Las Vegas, NV Steven Rivera & Sean Miller, Disney's Fort Wilderness Resort & Campground Yoly Lazo Colon & Ally Parisi, Amorette's Patisserie, Disney Springs™ ADDITIONAL CULINARY AND BEVERAGE OFFERINGS: Artisanal Cheese Selections from Gourmet Foods International Specialty Chocolate Twinings of London® Joffrey’s Coffee & Tea Company® All appearances, menu items, presentations and events are subject to change without notice. All Party for the Senses events will take place in World ShowPlace Events Pavilion, located in Epcot. © Disney PARTY FOR THE SENSES Saturday, October 5, 2019 FEATURED CHEFS Alex Vacher, Magic Kingdom® Park -
Paris, Barcelona & Madrid
Learn more at eftours.com/girlscouts or call 800-457-9023 This is also your tour number PARIS, BARCELONA & MADRID 10 or 11 days | Spain | France How does La Sagrada Família compare to Notre-Dame? The Louvre to Puerta del Sol? Paris, Barcelona, and Madrid each offer world-class art and culture that, experienced together, will amaze you. From iconic architecture like the Eiffel Tower and Park Güell to savory regional cuisine like steak frites and paella, each day offers new and unforgettable experiences. YOUR EXPERIENCE INCLUDES: Full-time Tour Director Sightseeing: 3 sightseeing tours led by expert, licensed local guides; 1 walking tour Entrances: Royal Palace; Chocolate & churro experience; Park Güell; La Sagrada Família; Louvre; Sacré-Coeur Basilica; with extension: Disneyland Paris. weShare: Our personalized learning experience engages students before, during, and after tour, with the option to create a final, reflective project for academic credit. All of the details are covered: Round-trip flights on major carriers; comfortable motorcoach; TGV high-speed train; AVE high-speed train; 9 overnight stays in hotels with private bathrooms (10 with extension) DAY 1: FLY OVERNIGHT TO SPAIN DAY 2: MADRID – Meet your Tour Director at the airport. – Take an expertly guided tour of Madrid, Spain’s capital. With your Tour Director, you will see: Puerta del Sol; Plaza Mayor; Market of San Miguel. DAY 3: MADRID – Take a sightseeing tour of Madrid and visit the Royal Palace, the official residence of the Spanish Royal Family. – Take a break for a Spanish treat: chocolate and churros. Churros are a fried Spanish dessert traditionally accompanied with a cup of hot chocolate, or Café con Leche for dipping. -
Enjoy the Magic of Walt Disney World All Year Long with Celebrations Magazine! Receive 6 Issues for $29.99* (Save More Than 15% Off the Cover Price!) *U.S
Enjoy the magic of Walt Disney World all year long with Celebrations magazine! Receive 6 issues for $29.99* (save more than 15% off the cover price!) *U.S. residents only. To order outside the United States, please visit www.celebrationspress.com. To subscribe to Celebrations magazine, clip or copy the coupon below. Send check or money order for $29.99 to: YES! Celebrations Press Please send me 6 issues of PO Box 584 Celebrations magazine Uwchland, PA 19480 Name Confirmation email address Address City State Zip You can also subscribe online at www.celebrationspress.com. Cover Photography © Mike Billick Issue 44 The Rustic Majesty of the Wilderness Lodge 42 Contents Calendar of Events ............................................................ 8 Disney News ...........................................................................10 MOUSE VIEWS ......................................................... 15 Guide to the Magic by Tim Foster............................................................................16 Darling Daughters: Hidden Mickeys by Steve Barrett ......................................................................18 Diane & Sharon Disney 52 Shutters & Lenses by Tim Devine .........................................................................20 Disney Legends by Jamie Hecker ....................................................................24 Disney Cuisine by Allison Jones ......................................................................26 Disney Touring Tips by Carrie Hurst .......................................................................28 -
A Disney Resort & Spa Aulani
Walt Disney World Resort Walt Disney World Resort Disneyland Resort Disneyland Resort Aulani - A Disney Resort & Spa Aulani - A Disney Resort & Spa Cast Discount Program Other Guest Bedroom Program Cast Discount Program Friends & Family Program Cast Discount Program Friends & Family Program Program Details Active eligible Employees of TWDC and Active eligible U.S. WDPR Cast Members or Active eligible Employees of TWDC and Active eligible Employees of TWDC and Active eligible Employees of TWDC and Active eligible Employees of TWDC and eligible U.S. based Retirees may book hotel U.S. WDPR Retired Cast Members may book eligible U.S. based Retirees may book hotel eligible U.S. based Retirees may book hotel eligible U.S. based Retirees may book hotel eligible U.S. based Retirees may book hotel rooms for their own use at a discount, hotel rooms for their friends' and family's rooms for their own use at a discount, rooms for their friends' and family's use at a rooms for their own use at a discount, rooms for their friends' and family's use at a subject to availability. The discount levels use at a discount, subject to availability. The subject to availability. The discount levels discount, subject to availability. The subject to availability. The discount levels discount, subject to availability. The may vary by offer and availability. discount levels may vary by offer and may vary by offer and availability. discount levels may vary by offer and may vary by offer and availability. discount levels may vary by offer and availability. availability. availability. Restrictions The Cast Member or Retiree is not required The Employee or Retiree is not required to In order to use the Cast Resort Program, the The Employee or Retiree is not required to In order to use the Cast Resort Program, the to stay in the room on this program.