SOCIAL MEDIA
CONTACT LIST
BREA MALL CONTACT @ShopBreaMall Nate Weirbach Director of Marketing & Business Development 714.990.2733 (o ce) [email protected] *Black Friday Contact @BreaMall PR CONTACT Stephanie Kirk Account Executive, Curator PR 253.722.8024 (cell) [email protected] @ShopBreaMall *Black Friday Contact
ABOUT BREA MALL
Brea Mall is a modern shopping center that features some of the best names in retail including Nordstrom, Macy’s & Macy’s Men Children & Home, JCPenney, and Sears, and more. In addition, the mall o ers more than 175 specialty shops, a full service day spa, and several popular restaurants. Brea Mall is highlighted by Italian tile walkways, vaulted skylights, fountains and original art sculptures which produce an unforgettable Southern California shopping and entertainment experience. GIFT WRAP STATION Check with Guest Services for hours and location. Proceeds to bene t Simon Youth Foundation. IMPORTANT LOCATIONS
MALL ADDRESS 1065 Brea Mall GUEST SERVICE AMENITIES Brea, CA 92821 Wi-Fi availability (complimentary using “Simon” network) Cell phone charging stations MEDIA CHECK IN POINT Guest Services booth on the Lower level by elevator. Complimentary shopping bags Soft seating areas throughout mall LOCATIONS OF POWER OUTLETS FOR TV CREWS Treats and water available at Guest Services Lower level near Center Court, or in common areas. A Brea Mall representative will be able to Electric vehicle charging stations guide you to a power outlet should you require one. Expectant mother and military veteran parking Taxi/transportation arrangements BEST PARKING LOCATIONS Lower level between both Macy’s stores. Wheelchairs (complimentary)
MEDIA POLICIES
Media must check-in at the Management O ce, located on the lower level behind Guest Services in between Janie and Jack and Bare Minerals, upon arrival. Media must complete a “Media Use of Mall” form. While on property, media must be escorted by a mall representative. Man-on-the-street interviews must be pre-approved by Curator and/or Brea Mall. BREA MALL 1065 Brea Mall Brea, CA 92821 A call ahead will help to ensure the visit to the center is approved and assistance with the story will be readily available. Please contact Stephanie Kirk (253-722-8024) with Curator PR. 2017 SALES DATA & PREDICTIONS
• The International Council of Shopping Centers (ICSC) forecasts a 3.8% year-over-year growth in retail sales for this holiday season. Consumers expect to spend on average $728.40 on gifts and other holiday related items. • Christmas falls 32 days after Thanksgiving this year, one day more than last year, and is on a Monday instead of Sunday, giving consumers an extra weekend day to complete their shopping. • 96% of shoppers plan to make a purchase from a retailer who has both a physical and an online presence, with 91% of shoppers buying at physical locations. • Holiday shoppers will take advantage of omnichannel retailers with 40% of them buying online and picking up in-store. 81% of those shoppers plan to make additional purchases when collecting their item(s). • 92% of Millennials will spend money in a physical store this holiday season, and more than any other age group, 57% of Millennials plan to take advantage of discounts on Black Friday. • Consumers plan on heading to shopping centers for more than purchasing gifts. 81% of shoppers will visit a shopping center to eat out, catch a movie and attend a philanthropic or holiday event.
2017 NATIONAL GIFT TRENDS
The top four categories for holiday purchases include a diverse mix of physical gifts as well as gift cards, including: • Gift cards – 66% • Apparel/footwear – 54% • Toys and games – 46% • Electronics/devices – 37%
Shoppers (85% of them) plan to research online prior to making purchases in-store. Three-quarters of holiday shoppers who have a mobile device will use it for shopping in a store to compare prices, get discounts and check availability. Nine out of 10 holiday shoppers expect to visit a retailer’s website or app to browse product information.
7AM –10PM
“The holiday shopping season brings a festive “Our annual Holiday Shopping Intentions and robust atmosphere to Brea Mall. While the ndings demonstrate that consumers are very shopping process has become more complex, optimistic this holiday season and that physical we hold a tangible and experiential advantage retail remains a cornerstone of the holiday by providing our guests what they want, where season. The more agile retailers are in meeting they want it, when they want it, whether its for consumers’ demands for the seamless holiday shopping, dining or entertainment.” convergence of physical and digital shopping, the more success they will see.” Nate Weirbach Director of Marketing & Business Development Tom McGee Brea Mall President and CEO International Council of Shopping Centers EXTRA FESTIVE HOURS SOCIAL MEDIA SOCIAL MEDIA BLACK FRIDAY HOURS THURSDAY: 6 P.M. - 1 A.M. || FRIDAY: 8 A.M. - 10 P.M.
@ShopBreaMall Nov. 24: 8 a.m. – 10 p.m. (Black Friday) Nov. 25: 9 a.m. – 10 p.m. @StanfordShop Nov. 26: 10 a.m. – 8 p.m. Nov. 27 - Dec. 2: 10 a.m. – 9 p.m. Dec. 3: 11 a.m. – 7 p.m. Dec. 4 - 8: 10 a.m. – 9 p.m. @BreaMall Dec. 9: 9 a.m. – 9 a.m. Dec. 10: 10 a.m. – 9 p.m. @StanfordShoppingCenter Dec. 11 - 15: 10 a.m.– 10 p.m. Dec. 16 - 22: 9 a.m. – 10 p.m. Dec. 23: 8 a.m. – 10 p.m. @ShopBreaMall Dec. 24: 8 a.m. – 6 p.m. (Christmas Eve) Dec. 25: Closed (Christmas Day) @StanfordShop Dec. 26: 9 a.m. – 10 p.m. Dec. 27 - 30: 10 a.m. – 9 p.m. Dec. 31: 10 a.m. – 6 p.m. (New Year's Eve) Jan. 1: 10 a.m. – 6 p.m. (New Year's Day)
GIFT WRAP STATION Check with Guest Services for hours and location. Proceeds to bene t Simon Youth Foundation. HOLIDAY EVENT DETAILS
SANTA PHOTOS November 10 - December 24
GUEST SERVICE AMENITIES PET PHOTOS WITH SANTA Sunday, November 12, 7 - 8:30 p.m. Wi-Fi availability (complimentary using “Simon” network) Sunday, December 10, 7 - 8:30 p.m. Cell phone charging stations Complimentary shopping bags CARING SANTA Sunday, December 3, 9 - 10:30 a.m. Soft seating areas throughout mall Treats and water available at Guest Services SUNRISE WITH SANTA Electric vehicle charging stations Saturday, December 9, 9 - 10:30 a.m. Expectant mother and military veteran parking HOLIDAY PHOTO BOOTH Taxi/transportation arrangements Saturday, December 9, 1 - 4 p.m. Wheelchairs (complimentary) Saturday, December 16, 1 - 4 p.m.
BREA MALL 1065 Brea Mall Brea, CA 92821STANFORD SHOPPING CENTER 660 Stanford Shopping Ctr Palo Alto, CA 94304-1400 Stephanie Kirk Curator PR for Brea Mall and The Shops at Mission Viejo 253-722-8024 [email protected] FOR IMMEDIATE RELEASE
MAKE MAGICAL MEMORIES AT THE SIMON SANTA EXPERIENCE AT BREA MALL AND THE SHOPS AT MISSION VIEJO THIS HOLIDAY SEASON Save time, skip the line by Reserving Your Magical Moment with Santa Online Popular Caring Santa® event and Pet Photo Night O er Special Opportunities for photos with Santa
ORANGE COUNTY, Calif., Nov. 1, 2017 – Eager children and their families can experience the joy and magic of the holiday season with a visit to the Simon® Santa Photo Experience at Brea Mall and The Shops at Mission Viejo. Children can whisper wishes and capture photo memories with Santa at The Shops at Mission Viejo on the lower level of the center near Nordstrom beginning Thursday, Nov. 9 and in Center Court at Brea Mall starting Friday, Nov. 10. Santa will be at both locations through Sunday, Dec. 24.
Save time, avoid the line with Santa’s Fast Pass! Now you can reserve your magical moment with Santa at both shopping centers online at http://simonsanta.com.
Brea Mall and The Shops at Mission Viejo also provide children with special needs and their families with an opportunity to enjoy this time-honored holiday tradition through a sensory-friendly Caring Santa event in partnership with Autism Speaks. Caring Santa will occur on Sunday, Dec. 3 at both shopping locations from 9-10:30 a.m., prior to mall’s opening. Guests can register in advance at simon.com/caringsanta.
The popular Pet Photo Night returns to the Simon Santa Photo Experience at Brea Mall and Mission Viejo this year. Many pet owners view their pet as an integral member of the family and are just as committed in caring for their pets as their “human” family members. Pet Photo nights are hosted after regular mall closing and the set gets an extensive cleaning following the event to remove any potential risk to allergy su erers. Pet Photo Night at Brea Mall will be on Sunday, Nov. 12 and again on Sunday, Dec. 10 from 7-8:30 p.m. and Pet Photo Night at The Shops at Mission Viejo will be on Sunday, Dec. 10 from 7-8 p.m.
In addition to these exciting events, there are some opportunities that are unique to each center:
Brea Mall • The Holiday Photo Booth on Saturday, Dec. 9 and 16 from 1-4 p.m. • Sunrise with Santa on Tuesday, Dec. 12 from 9-10:30 a.m.
The Shops at Mission Viejo • Gift Wrapping Services by the Girl Scouts of Orange County starting Saturday, Dec. 9 and will run through Christmas Eve. Please call customer service for speci c hours of operation. • Chanukkah with Chabad Jewish Center on Sunday, Dec. 10.
“One of the great traditions of holiday shopping at a Simon Mall is the annual family visit to the Simon Santa Photo Experience,” said Nate Weirbach, director of marketing and business development at Brea Mall. “I know Santa can’t wait to greet children bringing him their holiday wishes.”
“For years, Orange County families have made a tradition out of not only tackling their holiday shopping at our centers, but also visiting and spending time with Santa,” said Patsy Sanquist, director of marketing and business development at The Shops at Mission Viejo. “I love seeing parents and their children come back year after year. It’s one of my favorite parts of the holiday season.”
Guests to every Simon Photo Experience will have another opportunity to share Santa’s heart by making a donation via The Cherry Hill Programs to Save the Children. For nearly 100 years, this non-pro t has given underserved children in the U.S. a healthy start, the opportunity to learn and protection from harm. Since this program began ve years ago, Cherry Hill Programs has collected over $1,000,000 largely due to the generosity of Simon shoppers.
About Brea Mall Brea Mall is a modern shopping center that features some of the best names in retail including Nordstrom, Macy & Macy Men Children & Home, JCPenney, and Sears. The mall o ers more than 175 specialty shops, a full service day spa, and several popular restaurants. Brea Mall captivates one’s imagination by Italian tile walkways, vaulted skylights, fountains and original art sculptures that produce an unforgettable Southern California shopping and entertainment experience. For a map and store listings, as well as directions, events and job listings, visit http://www.simon.com/mall/brea-mall or call (714) 990-2732.
About The Shops at Mission Viejo Among the 150 stores and restaurants at The Shops at Mission Viejo, this indoor mall features Nordstrom, H&M, Macy's, Apple, Sephora, The Cheesecake Factory, and Islands Fine Burgers and Drinks. The Shops at Mission Viejo serves many nearby communities such as Ladera Ranch, Rancho Santa Margarita, Coto de Caza, San Juan Capistrano and the city of Mission Viejo. The Shops at Mission Viejo is conveniently located at the intersection of the I-5 and Crown Valley Parkway in the city of Mission Viejo. With over 150 stores and restaurants, The Shops at Mission Viejo is south Orange County's main shopping destination. For a map and store listings, as well as directions, events and job listings, visit http://www.simon.com/mall/the-shops-at-mission-viejo or call 949-364-1771.
About Simon Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.
###