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May 2015 ADVOCACY ACTIVITIES Communicated May 28, 2015 Tourism Staff Reports 10 a-g 1 of 50 DIRECTOR’S REPORT- Jack Wert- April - May 2015 ADVOCACY ACTIVITIES Communicated with Florida Senate and House delegation on Film & Entertainment incentive Follow up calls and e-mails to US Senate and House delegation on tourism issues TOURISM INDUSTRY ACTIVITIES Represented CVB at Edgewater Beach Hotel reopening reception Represented CVB at Marco Island 50th Anniversary event DMAI Advocacy Committee Meetings DMAI CEO Summit – education conference Participated in Regional Tourism Rally in Fort Myers Attended FADMO Marketing Summit and presented session on tourist tax statutes Meetings in Puerto Rico with PR Airport Authority, journalists, Meet Puerto Rico, Council of Mayors to promote the new RSW- San Juan air service with Sun Country Airlines Organized spring promotion with Air Berlin including Lee VCB and Visit Florida. Meetings with Naples Chamber on new locations for Downtown Visitor Center PUBLIC RELATIONS Meeting with El Nueva Dia newspaper in San Juan PR Naples News Newsmaker segment with Clark Hill on 2014 results Press Event to announce 2014 results Bob Harden Radio program interview on sports events and first quarter tourism results Interview on first quarter results with Collier TV Interview with WINK on first quarter results PROMOTIONAL ACTIVITIES Follow up meetings with Octagon on LPGA and Ace Classic golf events for next year Meeting with prospective power boat race event organizers May 28, 2015 Tourism Staff Reports 10 a-g 2 of 50 GROUP SALES ACTIVITIES - Debi DeBenedetto -April 16, 2015 – May 15, 2015 Industry Relations – Sales • Bid and won XSITE trade show for destination host –Naples Grande and CVB will host August 2016 – they are already marketing this event • Bid 2016 November M&C show for destination host – lost – hotels did not bid it • Request from Visit Florida to Host Florida Encounter 2016 event (80) planners to destination – lost bid - hotels did not bid • Request to destination to host SITE TX SE Tech summit for 2016 is under review – Hopefully we can get a hotel to take this and bring 40 qualified planners to destination in May • Michelle Pirre participated in Tourism Day Rally on behalf of sales team • Hosted Site Florida Caribbean chapter monthly meeting in Naples at Inn on Fifth – 29 attendees • Attended Collier County Lodging Association meeting • Meetings Mean Business presentation CVB Roundtable April event New Product Development • Developed PowerPoint presentation for HPN Meeting Services (125 planners trained) • Meeting Focus lead generation program – follow up on 11 qualified leads that could turn to booked business • Meet with new local meeting planner for company out of Minnesota • Who is my customer exercise – CVB project • Sales mission committee plans on track for North Carolina/June, Midwest Milwaukee, Minneapolis / July and Indianapolis/August • Begin process of updates to 2 page meeting flyer collateral • CVB services post card mailed to 3,000 meeting planners (share example) • Monthly newsletters • Medical campaign newsletters out • Continual proofing of Ad agency collateral and ads, etc. May 28, 2015 Tourism Staff Reports 10 a-g 3 of 50 Trade shows attended • IPEC show Las Vegas (Independent Planners Executive Conference) April 19-22 • Site Texas Southeast Tech Summit May 1-3 • Follow up complete on all and leads shared with partners (54) Fams/Site Visits • Pre-planning for Golf Meeting Planner Fam so far still may happen and we would like to host and have hospitality suites at the LPGA and Shark shoot out – still planning • Eight new site visits upcoming planned or escorted – AHTD, Opal, Sirvau17, Golbin, Audde, NAFC, HPN, Hockey Requests for Proposal (RFP’s) and Booked Business • Current report dates – April 16, 2015 – May 15, 2015 • We sent out 31 RFP’s - that is a record high and beat last month’s record! potential room nights 12,995 and over 10.5 Million $ if booked • Booking totals for report dates- 6 booked for 3068 Room nights • Economic impact estimate for bookings this report date $2,071,781.84 Sponsorships & RFP Enhancements • 3 requests granted for RFP enhancements this period and 3 reported booked • We have 97 open RFP’s that we need hotels to report on to determine bookings May 28, 2015 Tourism Staff Reports 10 a-g 4 of 50 LEISURE & STATE ASSOCIATION SALES- Claudia Cianfero- April 18 – May 15, 2015 Industry Relations – Sales – Memberships • Attended Edgewater VIP Open House • Participated in Tourism Day Rally • Site at Holiday Inn Express New Product Development • Preparation for Home Based Travel Agent Show • Preparation for GTM • Manual appointment scheduling for IPW Sales Missions • Sales Mission to East Coast of FL complete • Tallahassee lunch event plans finalized. • Preliminary planning for Toronto Sales Mission - September Familiarization Trips • Escorted FTI FAM from Austria with Ramona Oehler (Diamonde) - complete • Pre-IPW FAM finalized • Dertour Academy Pre-FAM –2 groups November 2015 final stages • FAM with Visit USA Austria September 2015 – final stages • Domestic FAM with Treasure Coast - planning • FAM for Willy Scharnow Foundation FAM – planning • Received request for Visit USA Ireland FAM – prelim stages May 28, 2015 Tourism Staff Reports 10 a-g 5 of 50 Established Contacts/Leads - Leisure • Sales Mission Presentation to 18 Travel Agencies on the East Coat of FL. Total of 59 agents. • Dinner with Maria Vasquez and Annett Zamora with GTA • Lunch with Stefan Hoffmann with New World Travel Inc. Florida State Association • Capital Events Trade Show appointments complete • Preparation for FSAE Annual Conference • Received 1 RFP for Florida Association May 28, 2015 Tourism Staff Reports 10 a-g 6 of 50 PUBLIC RELATIONS & COMMUNICATIONS - JoNell Modys, Erin Smith, Buzzy Ford TOP ACTIVITIES Travel Rally event planning, publicity, work at event State of the Collier Tourism Industry Press Conference event planning, publicity Represent Collier Tourism at Governor Scott press conference at Naples Zoo VISIT FLORIDA Luxury Travel Media event at Int’l Polo Club, Palm Beach Completed and posted new video about sea turtles in the destination for ParadiseCoast.com and YouTube channel Site visit, photography at Altair Gun Club at Deep Lake DMAI re-accreditation project IPW pre/post travel visits Institute BrightEdge and Smart Content tools on website, approve plan for mobile NAV updates Content updates including listings, events, deals, articles for website Social Media posting, conversation with followers NEWS RELEASES Pickleball Championship News sports marketing team member Tourism soars in 1st quarter 2015 Bass are back at Lake Trafford, sign that lake restoration a success MEDIA IN DESTINATION UK FAM with VISIT FLORIDA Beck Wiggins, The English Mum Sam Rkaina, Daily Mirror Allan Edwards, Chaiwalla Escorted by Gosh PR and Virgin Holidays Golf Wednesday, Chinese magazine Examiner.com – Jill Zimma Borksi covering Everglades Ride Sarah Sekula – Destination Weddings & Honeymoons, USA Today MEDIA INFO SUBMISSIONS >News-Press, tourist tax collection data >Naples Daily News, tourist tax collection data >Gulfshore Business, tourist tax collection data >Wrote Fakahatchee story feature for Friends of the Fakahatchee Strand State Park – paid placement >Honeymooners.com – story points and photos for sponsored content >USA Today’s Go Escape magazine – provided information and photos of Big Cypress Nat’l Preserve for story on great drives for summer issue, includes Loop Road >The Villages Daily Sun >Sao Paulo Fashion Week PR submission >WTM Latin America 2015 Official Show Guide >Reise & Reise Media - info about Everglades National Park >Patti Roth – Sun-Sentinel Family Summer Travel Story >AAA Living – Story on Sunsets featuring Naples activities before and after sunset >Florida Sportsman – assistance for writer covering fishing in Ten Thousand Islands May 28, 2015 Tourism Staff Reports 10 a-g 7 of 50 >Boston Herald newspaper – Destination feature, JNM interview, submitted photos >Family Traveller UK magazine – submitted photos via VISIT FLORIDA lead >Miami Herald “Indulge” Special Publications Naples story – information and photo submission > ESPN Southwest Florida – ongoing submissions for outdoors, fishing, dining and entertainment news and events for weekly broadcast >M & C (Meetings & Conventions) Magazine – submitted destination information, tax info, meetings updates for annual Florida Guide >Full local media distribution – First quarter results soar for Paradise Coast >Full local media distribution – Bass Back at Lake Trafford, Restoration a Success – one of the top accomplishments for first quarter 2015 >Golf Wednesday, China magazine FAM preparations, submit destination info >Kalle Harburg – German media FAM preparation, submit destination info >In America – discuss topics for possible PBS and cable TV short feature plus cable TV ad spots >Boston Herald – JoNell interviewed by travel editor for destination feature – goes with promotion participation >Naples Daily News – information on getting married in greater Naples area >eBella magazine – submitted article on Dolphin Explorer for the Naples Naturally column >News-Press – submitted every-other Thursday column highlighting destination features, benefits of Collier tourism >Florida Weekly – submitted lots of information on how restaurants and businesses promote during summer; also numbers showing that as far as hotel occupancy is concerned, there’s not much of an off-season any more. >WINK, assist Ilene Safron for travel rally story TOP PUBLICITY See spreadsheet
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