May 28, 2015 Tourism Staff Reports 10 a-g 1 of 50
DIRECTOR’S REPORT- Jack Wert- April - May 2015
ADVOCACY ACTIVITIES
Communicated with Florida Senate and House delegation on Film & Entertainment incentive
Follow up calls and e-mails to US Senate and House delegation on tourism issues
TOURISM INDUSTRY ACTIVITIES
Represented CVB at Edgewater Beach Hotel reopening reception
Represented CVB at Marco Island 50th Anniversary event
DMAI Advocacy Committee Meetings
DMAI CEO Summit – education conference
Participated in Regional Tourism Rally in Fort Myers
Attended FADMO Marketing Summit and presented session on tourist tax statutes
Meetings in Puerto Rico with PR Airport Authority, journalists, Meet Puerto Rico, Council of Mayors to promote the new RSW- San Juan air service with Sun Country Airlines
Organized spring promotion with Air Berlin including Lee VCB and Visit Florida.
Meetings with Naples Chamber on new locations for Downtown Visitor Center
PUBLIC RELATIONS
Meeting with El Nueva Dia newspaper in San Juan PR
Naples News Newsmaker segment with Clark Hill on 2014 results
Press Event to announce 2014 results
Bob Harden Radio program interview on sports events and first quarter tourism results
Interview on first quarter results with Collier TV
Interview with WINK on first quarter results
PROMOTIONAL ACTIVITIES
Follow up meetings with Octagon on LPGA and Ace Classic golf events for next year
Meeting with prospective power boat race event organizers May 28, 2015 Tourism Staff Reports 10 a-g 2 of 50
GROUP SALES ACTIVITIES - Debi DeBenedetto -April 16, 2015 – May 15, 2015
Industry Relations – Sales
• Bid and won XSITE trade show for destination host –Naples Grande and CVB will host August 2016 – they are already marketing this event • Bid 2016 November M&C show for destination host – lost – hotels did not bid it • Request from Visit Florida to Host Florida Encounter 2016 event (80) planners to destination – lost bid - hotels did not bid • Request to destination to host SITE TX SE Tech summit for 2016 is under review – Hopefully we can get a hotel to take this and bring 40 qualified planners to destination in May • Michelle Pirre participated in Tourism Day Rally on behalf of sales team • Hosted Site Florida Caribbean chapter monthly meeting in Naples at Inn on Fifth – 29 attendees • Attended Collier County Lodging Association meeting • Meetings Mean Business presentation CVB Roundtable April event
New Product Development
• Developed PowerPoint presentation for HPN Meeting Services (125 planners trained) • Meeting Focus lead generation program – follow up on 11 qualified leads that could turn to booked business • Meet with new local meeting planner for company out of Minnesota • Who is my customer exercise – CVB project • Sales mission committee plans on track for North Carolina/June, Midwest Milwaukee, Minneapolis / July and Indianapolis/August • Begin process of updates to 2 page meeting flyer collateral • CVB services post card mailed to 3,000 meeting planners (share example) • Monthly newsletters • Medical campaign newsletters out • Continual proofing of Ad agency collateral and ads, etc.
May 28, 2015 Tourism Staff Reports 10 a-g 3 of 50
Trade shows attended
• IPEC show Las Vegas (Independent Planners Executive Conference) April 19-22 • Site Texas Southeast Tech Summit May 1-3 • Follow up complete on all and leads shared with partners (54)
Fams/Site Visits
• Pre-planning for Golf Meeting Planner Fam so far still may happen and we would like to host and have hospitality suites at the LPGA and Shark shoot out – still planning • Eight new site visits upcoming planned or escorted – AHTD, Opal, Sirvau17, Golbin, Audde, NAFC, HPN, Hockey
Requests for Proposal (RFP’s) and Booked Business
• Current report dates – April 16, 2015 – May 15, 2015 • We sent out 31 RFP’s - that is a record high and beat last month’s record! potential room nights 12,995 and over 10.5 Million $ if booked • Booking totals for report dates- 6 booked for 3068 Room nights • Economic impact estimate for bookings this report date $2,071,781.84
Sponsorships & RFP Enhancements
• 3 requests granted for RFP enhancements this period and 3 reported booked • We have 97 open RFP’s that we need hotels to report on to determine bookings
May 28, 2015 Tourism Staff Reports 10 a-g 4 of 50
LEISURE & STATE ASSOCIATION SALES- Claudia Cianfero- April 18 – May 15, 2015
Industry Relations – Sales – Memberships
• Attended Edgewater VIP Open House • Participated in Tourism Day Rally • Site at Holiday Inn Express
New Product Development
• Preparation for Home Based Travel Agent Show • Preparation for GTM • Manual appointment scheduling for IPW
Sales Missions
• Sales Mission to East Coast of FL complete • Tallahassee lunch event plans finalized. • Preliminary planning for Toronto Sales Mission - September
Familiarization Trips
• Escorted FTI FAM from Austria with Ramona Oehler (Diamonde) - complete • Pre-IPW FAM finalized • Dertour Academy Pre-FAM –2 groups November 2015 final stages • FAM with Visit USA Austria September 2015 – final stages • Domestic FAM with Treasure Coast - planning • FAM for Willy Scharnow Foundation FAM – planning • Received request for Visit USA Ireland FAM – prelim stages
May 28, 2015 Tourism Staff Reports 10 a-g 5 of 50
Established Contacts/Leads - Leisure
• Sales Mission Presentation to 18 Travel Agencies on the East Coat of FL. Total of 59 agents. • Dinner with Maria Vasquez and Annett Zamora with GTA • Lunch with Stefan Hoffmann with New World Travel Inc.
Florida State Association
• Capital Events Trade Show appointments complete • Preparation for FSAE Annual Conference • Received 1 RFP for Florida Association
May 28, 2015 Tourism Staff Reports 10 a-g 6 of 50
PUBLIC RELATIONS & COMMUNICATIONS - JoNell Modys, Erin Smith, Buzzy Ford
TOP ACTIVITIES Travel Rally event planning, publicity, work at event State of the Collier Tourism Industry Press Conference event planning, publicity Represent Collier Tourism at Governor Scott press conference at Naples Zoo VISIT FLORIDA Luxury Travel Media event at Int’l Polo Club, Palm Beach Completed and posted new video about sea turtles in the destination for ParadiseCoast.com and YouTube channel Site visit, photography at Altair Gun Club at Deep Lake DMAI re-accreditation project IPW pre/post travel visits Institute BrightEdge and Smart Content tools on website, approve plan for mobile NAV updates Content updates including listings, events, deals, articles for website Social Media posting, conversation with followers
NEWS RELEASES Pickleball Championship News sports marketing team member Tourism soars in 1st quarter 2015 Bass are back at Lake Trafford, sign that lake restoration a success
MEDIA IN DESTINATION UK FAM with VISIT FLORIDA Beck Wiggins, The English Mum Sam Rkaina, Daily Mirror Allan Edwards, Chaiwalla Escorted by Gosh PR and Virgin Holidays Golf Wednesday, Chinese magazine Examiner.com – Jill Zimma Borksi covering Everglades Ride Sarah Sekula – Destination Weddings & Honeymoons, USA Today
MEDIA INFO SUBMISSIONS >News-Press, tourist tax collection data >Naples Daily News, tourist tax collection data >Gulfshore Business, tourist tax collection data >Wrote Fakahatchee story feature for Friends of the Fakahatchee Strand State Park – paid placement >Honeymooners.com – story points and photos for sponsored content >USA Today’s Go Escape magazine – provided information and photos of Big Cypress Nat’l Preserve for story on great drives for summer issue, includes Loop Road >The Villages Daily Sun >Sao Paulo Fashion Week PR submission >WTM Latin America 2015 Official Show Guide >Reise & Reise Media - info about Everglades National Park >Patti Roth – Sun-Sentinel Family Summer Travel Story >AAA Living – Story on Sunsets featuring Naples activities before and after sunset >Florida Sportsman – assistance for writer covering fishing in Ten Thousand Islands May 28, 2015 Tourism Staff Reports 10 a-g 7 of 50
>Boston Herald newspaper – Destination feature, JNM interview, submitted photos >Family Traveller UK magazine – submitted photos via VISIT FLORIDA lead >Miami Herald “Indulge” Special Publications Naples story – information and photo submission > ESPN Southwest Florida – ongoing submissions for outdoors, fishing, dining and entertainment news and events for weekly broadcast >M & C (Meetings & Conventions) Magazine – submitted destination information, tax info, meetings updates for annual Florida Guide >Full local media distribution – First quarter results soar for Paradise Coast >Full local media distribution – Bass Back at Lake Trafford, Restoration a Success – one of the top accomplishments for first quarter 2015 >Golf Wednesday, China magazine FAM preparations, submit destination info >Kalle Harburg – German media FAM preparation, submit destination info >In America – discuss topics for possible PBS and cable TV short feature plus cable TV ad spots >Boston Herald – JoNell interviewed by travel editor for destination feature – goes with promotion participation >Naples Daily News – information on getting married in greater Naples area >eBella magazine – submitted article on Dolphin Explorer for the Naples Naturally column >News-Press – submitted every-other Thursday column highlighting destination features, benefits of Collier tourism >Florida Weekly – submitted lots of information on how restaurants and businesses promote during summer; also numbers showing that as far as hotel occupancy is concerned, there’s not much of an off-season any more. >WINK, assist Ilene Safron for travel rally story
TOP PUBLICITY See spreadsheet attached.
DIGITAL- Buzzy Ford Implemented BrightEdge tool Implemented first step in adding Smart Content to website Implemented new mobile navigation redesign
May 28, 2015 Tourism Staff Reports 10 a-g 8 of 50
FILM OFFICE – Maggie McCarty PRODUCTIONS . National Geographic – TV series A new series entitled, SURVIVING AMERICA, will feature three men crossing the U.S. in unique ways beginning in Southwest Florida and the Ten Thousand Islands.
Shooting 5/24-5/29
WORKING LEADS . 495 Productions – TV reality series Producers scouted our area as a potential location for a 6-week reality series for CMT. Producer has said they are awaiting a “green light” from the network if the show will go forward in the near future.
. Original Productions – TV reality series Project centered on small boat repair ship yard/boat salvage company considering area for docu-series
. Take-2 Agency – TV commercial/still shoot Japanese client is scouting in Florida currently
. “Dream Beyond the Sun”- on-line game show Production requested permit applications for both City of Naples and Collier County
. The Weather Channel – tv show “Fat Guys in the Woods” is interested in several Collier locations for a future episode
. Alaska TV- TV series for U.K. “Fishing Impossible” series is planning to shoot in summer 2015
. Twentieth Century Fox - feature Due to principle actor’s recent injury this feature has been put on an indefinite hold by the studio. May 28, 2015 Tourism Staff Reports 10 a-g 9 of 50
. Once Upon a Dream Productions – indie film Project is still in development and financing phase
. SON – indie film Company owner has verified that they are building a sound stage off Bonita Beach Road and anticipate having a number of projects in development soon. They have created a foundation for financing upcoming films
. 25 – working title indie film No new start date set
OPERATIONS . Issued film permits . Location library upload . Lead/inquiry response . Monthly Revenue Tracking o Followed-up with activity worksheets to clients o Recorded data . Client Management . -Opened a production file for each inquiry . Provided content to social media . Organizing a FL Native Producer’s Reception in Los Angeles to coincide with the Producers Guild of America’s Annual Conference at the SoHo House (see below) . Made additional changes to Miles Media to revise the film commission’s website and location library . Attending a tour for the media at Altair Solutions. Shot location photos. . Co-organized SW FL’s first regional Tourism Rally in conjunction with Lee and Charlotte counties. The event was held on May 6 in Ft. Myers at Lakes Regional Park with a record number of participants and attendees.
May 28, 2015 Tourism Staff Reports 10 a-g 10 of 50
MEETINGS
. Met with Naples International Film Festival Director and new Director of Development . Film Florida Legislative Committee The main bill in the House, HB 451 - Relating to Entertainment Industry Tax Credit Program by Rep. Miller (R, Orlando), made it through committee but was never heard on the floor. SB 1046 - Relating to Entertainment Industry by Sen. Detert (R, Sarasota) and co- sponsored by Senator Soto (D, Kissimmee) unanimously passed two committees in the Senate before stalling and then the film tax credit language was added to the Senate Economic Development bill, SB 1214 – Relating to Economic Development by Sen. Latvala (R, Clearwater.) Sen. Detert co-sponsored this new legislative effort and the bill passed the Appropriations Committee. With the premature legislative session ending currently all legislation impacting tax incentives or credits for film & television productions failed to pass this year. Film Florida has solicited the Governor to include this pending business to be included in the upcoming special session. (see below)
CONFERENCE/EVENTS
. Attended Produced By – Producers Guild of America Conference
The seventh annual Produced By Conference was hosted by Paramount Pictures on its historic studio lot in Hollywood.
This conference is a signature event of the PGA, showcasing influential decision-makers in the entertainment industry. Some of this year’s speakers included Reese Witherspoon (Academy Award® -winning actress/producer), Tyler Perry (Producer, Director, Actor), Carlton Cuse (Producer, “Lost, “Bates Motel”), and Brian Grazer (Academy Award® - winning Producer) May 28, 2015 Tourism Staff Reports 10 a-g 11 of 50
Attendees have the opportunity to interact with filmmakers, showrunners, and the next generation of creative entrepreneurs during a full weekend of panel discussions, group mentoring sessions, and networking opportunities.
MISCELLANEOUS
. The film office was “shadowed” by a Community School of Naples Senior who will be majoring in Communications at the University of Miami in the fall. The student went on a location scout and spent a day in the office learning what activities and duties the office performs.
May 28, 2015 Tourism Staff Reports 10 a-g 12 of 50
SPORTS MARKETING – Rob Wells and Parker Medley
Development
• Met with Stefan Lende, GM of the La Quinta Inn to discuss future events • Met with Ken Andiorio to discuss past lacrosse event and future events at Barron Collier High School • Met with Lucie, new DOS at the Holiday Inn & Suites to discuss future events • Spoke with Beth Porreca regarding future US Lacrosse events in Collier County • Spoke with the USILA Official’s assigner regarding 2016 spring lacrosse event • Met with Norris Sports Group to discuss future partnerships • Met with Octagon to discuss future sponsorship agreements • Attended Park Impact Fee Workshop to learn about new facility offerings in Collier County • Attended Lee County Sports Development monthly meeting • Spoke with Blank Page productions regarding future power boat event • Met with Randy Smith regarding future partnership with the CCLTA • Met with Bob Partlow, GM of the Ramada Inn regarding future events • Met with NCRP athletics regarding upcoming events • Attended BOCC meeting to receive tourism proclamation • Met with Greg Norman Productions regarding future sponsorships • Attended quarterly CVB roundtable • Met with Parks and Recreation Maintenance Staff regarding future events • Met with Karla, new DOS of the Marriott Courtyard regarding future events • Collaborated on joint meeting with Lee County Maintenance and Collier County Maintenance • Spoke with Miles regarding the future of the sports website • Met with Tim Durham on shaping the foundation of the spring lacrosse event • Met with Parks and Recreation regarding US OPEN Pickleball Championship • Attended NASC Symposium in Milwaukee, WI o Met with Numerous Rights holders o Met with Paul Dunphy, Sports Business Intelligence o Met with Lou Mengsol of the US Sports Congress • Parker Medley joined CVB staff as Sports Marketing Manager • Hosted 19th Annual Bill Longshore Memorial Softball Tournament, Naples Spring Shootout Softball Tournament, Sun Traps Shoot, and the USSSA Super NIT Baseball Tournament
May 28, 2015 Tourism Staff Reports 10 a-g 13 of 50
Hosted Events - April
Event Date Attendees Room Nights Est Direct Spending
19th Annual Bill 4/10/2015 441 75 $103,950.00 Longshore Memorial Softball Tournament
Naples Spring Shootout Soccer Tournament 4/11/2015 1,450 350 $345,000.00
Sun Traps Shoot 4/11/2015 75 50 $9,375.00
USSSA Super NIT 4/24/2015 1,223 600 $439,425.00 Baseball Tournament
3,189 1,075 $897,750.00
Month by Month Comparison
April 2014 5,549 1,322 $1,414,350
April 2015 3,189 1,075 $ 897,750
Month Over Month -2,360 -247 $ -516,600
Year Over Year -10,629 -2,453 $ - 2,429,900
May 28, 2015 Tourism Staff Reports 10 a-g 14 of 50
OMMAC- UK REPRESENTATIVES- Oonagh McCullagh
PREPARED BY: UK & IRELAND OFFICE
HIGHLIGHT OF THE MONTH:
British Airways Training Day, 15 April 2015, BA Headquarters, Waterside, UK
Florida’s Paradise Coast participated in the recent British Airways training day in conjunction with Brand USA to promote the North America region, with many USA suppliers also in attendance. This provided an excellent opportunity to meet BA staff to train and network with over 1,050 agents & staff.
The aim was to enhance product knowledge of agents, enabling them to become brand ambassadors for the Paradise Coast region; to strengthen customer-product/service relationships and generate more bookings to the Florida’s Paradise Coast region.
This proved to be a very successful networking event, in which we had distributed over 300 pieces of literature including Florida’s Paradise Coast Visitor’s Guide, maps and golf guides.
Oonagh with Sara Dolan, BA Partnership Manager, UK&I Sales & Marketing at BA Headquarters
Assisting BA staff member during training workshop May 28, 2015 Tourism Staff Reports 10 a-g 15 of 50
L-R: Colin Brodie, V. Florida; Jo Piani, Visit Kissimmee; Oonagh McCullagh CVB & Mark James, BA Partnership Marketing Manager, UK&I Sales & Marketing
MARKET UPDATE:
Brits, Irish flock to the US in 2014. UK and Ireland ranked as America’s top international source markets last year. An increase in visitors from the United Kingdom and Ireland has contributed to a record number of 34.4 million overseas visitors to the USA in 2014, up 8% from 2013, according to the latest figures released by US Under Secretary of Commerce for International Trade. The UK retains its position as the top overseas market for international travel to the USA (excluding Canada and Mexico) as visitation to the country increased by 3.6%, rising from 3,835,308 visitors in 2013 to 3,972,655 in 2014. Additionally, inbound travel from Ireland to the US grew to 395,037 in 2014, an increase of 7% from 2013. While visitors from France grew to 1,624,604 an increase of 8%.
A record number of 75 million international visitors travelled to the US in 2014, an increase of 7% over 2013. Christopher L. Thompson, CEO for Brand USA, said “We are proud to see this latest increase in visitation to the United States and to be one step closer to our goal of welcoming 100 million international visitors annually to the United States by 2021. We are grateful for the continued support of our partners and look forward to expanding our marketing efforts in 2015 to further drive international travel to the USA.” Tourism is America’s largest services export and these exports support 1.1 million U.S. jobs.
Virgin Atlantic launches inaugural campaign with US creative agency Figliulo & Partners. Virgin Atlantic has rolled out a new campaign directed towards the US market called ‘Business is an Adventure’ in an effort to encourage and inspire international business travellers. With both out-of-home and digital elements, the campaign will take over key transit hubs including New York City’s massive Fulton Street subway station. The campaign is aimed towards those who view their career as an exciting journey, with messages including ‘Business is an adventure. Make it epic’ and ‘Business is an adventure. Pack for glory.’ Simon Bradley, vice president of marketing, Virgin Atlantic North America, said: “This campaign, which builds on our global platform ‘Let it Fly,’ takes inspiration from the excitement and buzz people feel when they are on a business trip and highlights how the Virgin Atlantic experience can enable them to be at their best – whether they are gearing up for a big presentation or coming home after a successful meeting.” The work is the first to come out of the airline’s agency of record, Figliulo & Partners, whose other clients include Sprint and NBC Universal. The media buy is being handled by OMD Worldwide, Virgin Atlantic’s agency partner. May 28, 2015 Tourism Staff Reports 10 a-g 16 of 50
Amazon launches new hotel booking service. Online retail giant Amazon has started taking hotel bookings at published rates for the first time in a move which could threaten established online travel agents such as Booking.com and Expedia. It has launched a new brand, Amazon Destinations, which sits on the main Amazon website. So far, it is only offering hotel breaks in three regions of the US: the Pacific Northwest, California and the Northeast. The service features the tagline 'Hit the road: Book local getaways.' There are about 150 hotels listed on Amazon.com, mostly within driving distance of the Los Angeles, Seattle or New York metro areas.
Mentioned previously but now confirmed - Abolition of air tax for under 12s from May 1 means cheaper holidays for thousands of British families. A British family of four will pay up to £142 less for an overseas holiday after the Government’s abolition of Air Passenger Duty for under 12s came into effect. APD, paid by all travellers departing a UK airport, adds between £13 and £142 to the cost of a single flight depending on the distance travelled and the class of cabin. The Government announced plans to scrap the tax for all those flying in economy class and aged under 12 in December’s Autumn Statement. However, the cut was only effective for those flying on or after May 1. From March 2016, APD will be scrapped for all those under 16 years of age travelling in both economy and premium-class cabins. All very good news for visitor to Florida.
UPCOMING EVENTS
DATE SPECIAL EVENT LOCATION
14 May Visit Florida Travel Trade Meeting/Luncheon Dublin
15 May Visit Florida Travel Trade Meeting/Luncheon London
31 May - 4 June IPW Orlando, Florida
14 – 18 June IAGTO - NAC Palm Springs, California
MARKETING/SALES/PROJECTS & ACTIVITIES: BA/BA Holidays Coop marketing campaign OMMAC negotiated & secured Florida’s Paradise Coast participation in this year’s BA/BA Holidays Co-op Florida campaign with Brand USA to promote the Paradise Coast region. OMMAC continues to work with BA in relation to the Trip Advisor element of the campaign with offering providing creative and copy to include key attraction features relevant to Trip Advisor reviews, offering the opportunity to introduce key selling points from a partners point of view; a separate destination overview, which will carry a link to ba.com and destination holiday price. During this process, OMMAC liaised CVB to request feedback & approval on copy. This opportunity will provide greater exposure to our region, while engaging in wider audience helping to generate increased bookings to our area. May 28, 2015 Tourism Staff Reports 10 a-g 17 of 50
BA agents training day and incentive, May 2015 As part of an integrated approach Florida’s Paradise Coast will participating with further training of the dedicated BA Holidays Florida sales/res team, aiming to increase the call-to-action for our destination. In addition, we have negotiated to support a booking incentive for the month of June with a weekly prize. Ongoing discussions to finalize detail & possibly extend the time frame - as we are keen for agents to remain focused after June and also after the campaign date in order to drive additional bookings into the destination.
Golfbreaks.com Ongoing activity to ensure our exposure within the co-op campaign for promotion & marketing, we are assisting with providing current logos, online image gallery, approved copy & highlights for industry partners.
Virgin Holidays Coop campaign As part of the integrated activity we secured additional coverage within the Group Newsletter emailed to estimated 350K previous customers & prospects. We assisted with copy & approval from CVB – highlighting key selling points relating to Paradise Coast region. Attached separately copy of the Group Newsletter.
WELCOME TO FLORIDA'S FINEST...
The stylish coastal resorts of Naples, Marco Island and the Everglades are a great place to stay and are truly a destination of choice. An award-winning region, where the tropical
Everglades National Park meets unspoiled beautiful white beaches, family fun, great shopping and dining on fresh seafood coexist.
I'M THERE
Bushbaby Travel Following up with UK tour operator, Bushbaby Travel to supply images & details for their new website. OMMAC assisted last year with a trip to the destination & this is part of the ongoing activity – highlighting key selling points, delivering Florida’s Paradise Coast with high visibility for all three regions.
May 28, 2015 Tourism Staff Reports 10 a-g 18 of 50
Coverage from Clay shooting event at Bisley Shooting Ground Following on from the distributed press release to industry partners, OMMAC is delighted to share coverage from the recent newsletter received from Visit USA UK and Visit USA France
Additional Travel Industry partners: • Ocean Holidays • Vacations to America • America as you like it • Audley Travel
Visit USA Website On-going website updates to attract as much interest from visitors to the Paradise Coast region. OMMAC is in the process of requesting an updated short general destination video to upload onto the website.
TRADE EVENTS
Visit Florida Travel Trade Meeting/Luncheon, London & Dublin, 14 & 15 May 2015 OMMAC will be attending Visit Florida Trade Meeting/Luncheon in both Dublin and London. Key contacts from all leading Operators and airlines will be in attendance, with media also be invited to join for the luncheon. This will provide an opportunity to highlight the Paradise Coast region and hold more in-depth discussions for forthcoming opportunities.
IPW: Planning & assisting with requests as necessary. IAGTO –NAC: Planning & ensuring our registration. Following up on all pre event activity.
Distribution of marketing material: Ongoing assistance with literature requests for both trade & consumers - assisted with providing collateral for the recent training day, literature requests received via the Visit USA website for the Florida’s Paradise Coast Visitors Guide & general requests. Further assisted French tour operator - Alyce-Eevasion, group travelling to The Everglades. OMMAC coordinated requesting appropriate literature from the UK mailing house.
Stock used: - Florida’s Last Paradise Visitors Guide 397 - Maps 353 - Golf Guide 151 - Discover Florida’s Paradise Coast DVD 62
May 28, 2015 Tourism Staff Reports 10 a-g 19 of 50
Estimated Value Summary of Leads/Activity
Lead /Activity Media – Value Potential Room Economic Nights Impact $ Virgin Holidays Group $ 4,540 Newsletter
PUBLIC RELATIONS AND SOCIAL MEDIA ACTIVITIES:
UK Media Fam with Visit Florida & Virgin Holidays Following on from the Media Mission, secured the opportunity to host a UK Fam trip with Visit Florida & supported by Virgin Holidays. Following up accordingly.
Newsletter Currently reviewing Florida’s Paradise Coast quarterly newsletter which will be distributed to the UK trade, media, IAGTO golf members and partners. The aim to feature three keys news highlights to maintain & build our relationship with existing industry contacts and keep them up dated generating increased interest to our region.
CONTACT ACTIVITY RESULT
Social Media: Weekly channel updates. OMMAC continues to share posts across Facebook and Twitter Facebook and Twitter in order to increase traffic to Paradise Coast UK Facebook and Twitter pages. Sunday Times Travel Media meeting with OMMAC to send info on ideas for up- Magazine Features Editor, Katie coming August issue for their family Bowman to pitch ideas features section. The Sunday Times Travel and discuss client news for Magazine is a monthly title forthcoming media that aims to give practical, opportunities. in-depth travel information. The publication covers August issue – Family holidays worldwide and special centres on one specific destination per issue.
Circulation: 56,002 May 28, 2015 Tourism Staff Reports 10 a-g 20 of 50
Lonely Planet Traveller Media meeting with Orla OMMAC to send info on the Florida’s Thomas, features Editor Paradise Coast. Lonely Planet Traveller is a and Amanda Canning, monthly magazine with Deputy Editor Lonely ideas for future trips, from Planet Traveller short breaks in the UK to long-haul journeys.
Circulation: 45,614 The Independent Media Meeting with Cathy OMMAC to follow up accordingly The Independent is a Winston, freelancer for British national morning The Independent and newspaper published in Metro. London by Independent Print Ltd.
Circulation: 58,751
Metro, London The Metro newspaper Media meeting where OMMAC will follow up with more details launched in March 1999 as information was supplied a free colour newspaper for morning commuters.
Circulation: 1,346,544
The Daily Telegraph Media meeting Ben Ross, Ben has visited the region and would be Head of Print (Travel) interested in covering in more detail. The Daily Telegraph is part OMMAC to follow up with a more detailed of the Telegraph Media itinerary and approach selected trade Group Limited, which also partners. publishes The Sunday Telegraph and The Spectator. Telegraph Media Group Ltd is owned by the Barclay brothers.
Circulation: 479,290
May 28, 2015 Tourism Staff Reports 10 a-g 21 of 50
Facebook and Twitter updates
May 28, 2015 Tourism Staff Reports 10 a-g 22 of 50
See below: GTMC (Guild of Travel Management Companies) e-newsletter, distributed to members and industry partners – feature on recent Marriott Global Pursuits event on 18 April & reference to CEO Paul Wait’s visit to Paradise Coast
May 28, 2015 Tourism Staff Reports 10 a-g 23 of 50
May 28, 2015 Tourism Staff Reports 10 a-g 24 of 50
See below: ‘Visit USA UK’ monthly trade e-newsletter distributed to 15,000 UK travel trade and media
May 28, 2015 Tourism Staff Reports 10 a-g 25 of 50
See below: ‘Visit USA France’ monthly trade e-newsletter distributed to travel trade and media
May 28, 2015 Tourism Staff Reports 10 a-g 26 of 50
DIAMONDE- EUROPEAN REPRESENTATIVES – Stefanie Paul, Natasa Manic
TOUR OPERATOR ACCOUNTS
Key Accounts Tour Operator Achievement Cost
America Unlimited Received reporting for the facebook campaign which was part of our marketing package, run from mid March till mid April and showed a great success: Reach of page: 60.000 followers, Campaign Reach: 31.808, Likes: 1.912 , Comments: 109, Shares: 44
FTI Received reporting for the Highlight of the Year B2C and B2B newsletter campaign. TheB2B newsletter including our teaser was sent to 9736 recipients. It was opened 3514 times, caused a click rate for the NAP teaser of 1,79%. The teaser linked to the Florida landing page, which is promoted over more than 10 weeks. Both B2B teasers have been online for 2 weeks, reaching 130,000 subscribers. The click rates have been 299 with the first teaser, 166 with the second one. A detailed reporting about the online academy to follow. Please find the reporting attached.
Meier’s Weltreisen Approved the B2B newsletter teaser which will lead to a Paradise Coast USP Factsheet for travel agents to use for their consultations. The newsletter was sent out on April 23, 2015 to 4,000 agents and is part of our marketing campaign. Please find both attached.
May 28, 2015 Tourism Staff Reports 10 a-g 27 of 50
Secondary Accounts Tour Operator Achievement Cost
Fairflight Secured the opportunity to have Beatrice Erbert, Assistant Manager, in our destination post IPW, June 04-08, 2015. She will be staying at the Naples Bay Resort comp and has received a free ticket for the Dolphin Explorer Tour.
TRAVEL AGENTS
Sales calls: Total of 36 personal visits to travel agents in Vienna, Muenster and Bielefeld. Booking Assistance: Assisted 2 requests on tours and accommodations Support: Supported 1 agency with brochures, give aways, window decoration etc EVENTS
FTI Highlight of the Year o Dates: April 23 – 29, 2015; Cities: Naples and Orlando o Participating Partners: Walt Disney World Resorts Florida, Lufthansa, Alamo, Visit Florida, Ft. Lauderdale, Bradenton, Tampa, Ft. Myers, Eagle Rider, Universal Studios, o Profile /Number of attendees: 65 travel agents from Austria, Switzerland and Germany. o Feedback: The event included a 15 minute presentation about our destination and a 2 hours travel mart in which all agents had to come by out booth and gather information. We have received great feedback on the presentation. Not many agents have been in the area before but it gave them a great introduction. Even if they have been in another host region during the pre-fam, it has helped them to better imagine what the Paradise Coast is like. During the travel mart, we have handed out our visitor map and a USP stick containing our German visitor guide and tip list. Agents have especially stated that they like the variety of Collier, the rich nature and the beauty of Naples itself. Especially for families, they feel like this is a great place to stay for a couple of days. May 28, 2015 Tourism Staff Reports 10 a-g 28 of 50
FTI Highlight of the Year fam o Dates: April 23-26, 2015 o Cities: Naples, Marco Island, Everglades o Profile /Number of attendees: 11 handpicked FTI best selling travel agents from Austria have visited the area, all varying in age and experience. Additionally 1 FTI escort. o Feedback: The feedback for the fam and the itinerary has been outstanding. Only 1 agent has been in Florida before. They have praised the variety in the itinerary and the balance between site inspections and tours. Their absolute highlight has been the Segway tour through Naples. As the agents did not know Florida very well they did not have a particular idea on what to expect but all very positively surprised how beautiful, clean and safe the destination truly is. DiaMonde Dinner Event o Dates: April 9, 2015 o City: Vienna o Profile /Number of attendees: The attendees were 14 senior travel agents and travel agency managers mainly from Vienna city center. All of the agents were from high potential and very high potential travel agencies and highly specialized in luxurious leisure tourism products. o Feedback: The restaurant we chose is a very well known and popular restaurant in Vienna. TAs report they had been invited to this location several times and would always return because the food is delicious, the service fabulous and definitely they looked forward to have a great evening. The Procacci is a very traditional Italian restaurant and we rented exclusively their “refettorio”, the historical monastery cellar. We received an excellent feedback from the agents throughout the evening and even afterwards through personal thank you emails. We have not been to Vienna with a DiaMonde Dinner Event for 2 years. During these 2 years there had been several changes in the high end tourism segment in Austria. Gullivers Lifestyle Travel as a TO went bankrupt in Nov 2014, including its high end Travel Agencies based all over Austria, many of them in Vienna. The majority of the employees working for Gullivers before now switched to new positions or companies. I.e. a small group of 3-4 VIP Travel consultants went over to Kuoni TAs to build up a VIP Travel Segment, another group moved to Columbus Reisen. May 28, 2015 Tourism Staff Reports 10 a-g 29 of 50
Registrations / Preparations o Preparation for VUSA Bowling Workshops (May 2015) o Preparation for FTI Highlight of the Year in Orlando (Apr 2015) o Registration for the British Airways roadshow in cooperation with FTI in Austria (Sep 2015) o Registration for Visit Florida roadshow (Jun 2015) o Registration for the Willy Scharnow fam (Oct / Dec 2015) o Registration and Preparation for the Visit USA Austria fam (Sep 2015) MARKETING
Type of Activity Details Cost
Naples Newsletter Sent out dedicated Naples newsletter B2B featuring the ghost orchid, the artificial reef project and turtle season to 3301 agencies in DACH on April 22, 2015
Naples Newsletter Sent out dedicated Naples newsletter B2C featuring the ghost orchid, the artificial reef project and turtle season to 591 consumers in DACH on April 22, 2015
Airberlin Requested raw video material for the online spot of the current spring campaign from Paradise and provided it to Airberlin; we await draft for approval; also provided information on turtle season to be included in the campaign where possible;
The gift voucher from Naples Grand has arrived and been forwarded to Airberlin – winner will be determined end of June only.
Facebook # posts:7113 9 #fans:
May 28, 2015 Tourism Staff Reports 10 a-g 30 of 50
MEDIA / PR
Merian Magazine: Secured the opportunity for Kalle Harberg to have stayed in the area April 06-08, 2015. He was staying at the Naples Grande and received recommendations on several Everglades activities. Merian magazine has a circulation of 70,000 and is published monthly. For the fifth time in its history, Merian is now dedicating an issue to Florida. I love travelling: We have met this blogger, Katrin Völkner, during the Brand USA Media Breakfast at ITB and shared some stories about the destination with her. She was so enthusiastic that she has shared an article on our destination on her blog already, which she has called “the most beautiful beaches in the world”. We have provided images accordingly. The blog can be reviewed here: http://ilovetravelling.de/schoenste-straende-der-welt-%E2%99%A5- ferien-in-florida/ Visit USA B2B Newsletter: Secured a spot in the German Visit USA newsletter with a story on the artificial reef project. The newsletter was sent out on April 16, 2015 to 25,000 travel agents and journalists in Germany. You can review the newsletter here: http://53472.seu1.cleverreach.com/m/6184596 PROJECTS
Receptives: Secured the opportunity of New World Travel and Meeting Point North America to co-operate with the local attractions and tour companies. The attractions offered via MPNA are as follows: o Wooten’s Airboat Tours o Naples Princess o Pure Naples (ODIN, Boat Rentals, Jetski, Cruises) o Naples Zoo at Caribbean Gardens o Naples Food Tours (5 stops at local restaurants) o Key West Express The final list for NWT has yet to be confirmed.
German Visitor Guide: Proofread and corrected the 2008 version of the German visitor guide. Assisted Paradise in the search of a translation company that can translate the guide from German to English.
May 28, 2015 Tourism Staff Reports 10 a-g 31 of 50
OTHER
Roll Up Displays: Approved and ordered the new NAP branded roll up displays in two sizes. USP Cards: Approved and ordered a stock of 1,000 NAP branded USP cards to be used during DiaMonde Dinner Events and Travel Agency Sales Calls. Naples Grande Beach Resort: Contacted all TO partners in Benelux and DACH and shared the updated factsheet and image gallery from the resort. American Consulate: Ordered and delivered 200 copies of our German visitor guide to be distributed in the consulate waiting area. CONSUMER
Brochure fulfillment: 9 in total 1 consumer we have supported with travel planning
HIGHLIGHTS IN MAY
Visit USA Bowling roadshow, May 04-07, 2015 Travel Agency Sales Calls in Reutlingen and Tuebingen, May 19-22, 2015 Travel Agency Sales Calls in Munich, May 07-08, 2015 Personal Attendance IPW in Orlando, May 26 – June 05, 2015 CANUSA Onepager Launch May 2015
MARKET NEWS
Economic Overview Germany
The Economic Situation in Germany: Investing in Germany´s and Europe´s future
In spite of a difficult international economic environment, the German economy is in good shape. Economic growth is picking up speed again. Employment is at a record level, unemployment is falling, and the good development on the labor market is creating scope for appreciable wage rises in real terms. May 28, 2015 Tourism Staff Reports 10 a-g 32 of 50
After two very weak years (2012 and 2013), economic growth picked up clearly in 2014, at a rate of 1.5%. This positive development is likely to continue in 2015. The German government is therefore again expecting economic growth of 1.5% in 2015.
Investment and innovation provide a key to higher competitiveness, lasting prosperity, and a better quality of life for people in Germany and Europe. The government has set itself the target of strengthening private-sector and public- sector investment in Germany and Europe. A modern, efficient infrastructure forms the basis for future growth, as does investment in education, science and research.
At 42.7 million people in work, a new employment record was achieved for the eighth time in succession in 2014. This remarkably positive development is set to continue in 2015. This year, employment is expected to rise by a further 170,000 to an annualized figure of 42.8 million people.
The German economy is facing the challenges of accelerated technological change and an ageing society. Also, the move to renewable energy sources must be designed in a way that strengthens Germany's competitiveness. For this reason, Germany needs a substantial amount of additional investment in its future.
The Social Market Economy has worked well, and provides the platform for Germany's future. A sustainable economic recovery in Europe is a crucial precondition for growth and employment in Germany.
Tourism Market Overview Germany
TUI Group: Slight growth for summer bookings
TUI Group has a slight overall increase in bookings for summer 2015 driven by exclusive offers and cruise sales. TUI had a 1% increase in revenues in winter 2014/15, with higher prices in its major markets. In Germany, customer numbers and sales grew slightly more strongly by 2%. Summer sales are showing a slight upward trend on an overall basis, although average prices and bookings are only 1% ahead of last year. Online sales grew by 12%, however, while sales of exclusive products increased by three percentage points to 74% of all bookings. TUI expects that its half-year results, to be released on May 13, will be higher than last year, while full-year underlying operating profits should rise by 10-15%. The group will also present a strategy update. (Source, FVW March 26) May 28, 2015 Tourism Staff Reports 10 a-g 33 of 50
Thomas Cook: Summer sales pick up
Thomas Cook has seen improving sales for summer 2015 in recent weeks after low growth to date for the winter season.
With 95% of the winter 2014/15 program sold, Europe’s second-largest tourism group had a 1% rise in bookings although average selling prices were 2% lower than last year. For summer 2015, both bookings and prices are down by 1%.
In particular, bookings for the group’s concept hotels have risen by 20% on last year while bookings on thomascook.com are up by 10% compared to the prior year. (Source: FVW April 2)
DER Touristik
DER Touristik increased its revenues by 6.9% to €4.9 billion last year and plans to expand its online business, parent group Rewe announced as part of its 2014 financial results. The supermarket and retail store group increased overall turnover by 2.4% to €51.1 billion while operating profits improved by 29% to €468 million.
Travel Trends
Germans plan to spend more on their holidays this year, according to a new Trip Advisor survey. Two out of every five respondents want to increase their travel spending, with the average cost of a two-person holiday rising by €300 to €6,700, the Ipsos survey of some 34,000 travelers in various countries, including 2,400 persons in Germany, found. Hoteliers are also optimistic about prospects for this year, with a high 75% saying they are “very optimistic”. (Source: Travel One Net April 10)
Tour operator brands: Low travel agent loyalty
Tour operator brands are not very important for travel agents in Germany compared to factors such as holiday prices, an exclusive fvw survey has revealed. Only 55% of German travel agents said that a brand-name was important or very important when selling tour operator holidays, compared to a very high 95% for cruises. Customers do not care about brands, only the price, May 28, 2015 Tourism Staff Reports 10 a-g 34 of 50
according to three out of four respondents. Agents themselves are much more interested in commissions, product quality and price accuracy than in brand loyalty, the survey of 162 travel agencies showed.
Reasons for this could be that tour operator products are relatively interchangeable and factors such as price play a much stronger role compared, for example, to cruise holidays.
The results appear to show that while leading tour operators are trying to develop a stronger range of exclusive products, their marketing is failing to turn this into brand loyalty. In general, clearly positioned specialist brands scored better than general brands in the fvw survey. In terms of individual brands, the clear winner in the overall ranking of 20 leading brands was cultural holidays specialist Studiosus, ahead of Meier’s Weltreisen, TUI’s premium brand Airtours, Dertour and TUI. The other top ten brands were Schauinsland-Reisen, TUI cultural holidays brand Gebeco, rail travel specialist Ameropa, DER Touristik brands Jahn Reisen and ITS, and TUI’s budget brand 1-2-Fly. The various Thomas Cook brands scored poorly, all ranked in the lower half of the table, along with FTI Touristik and Alltours.
In contrast, tour operators scored much better in terms of customer service, value for money, reliability and safety, offering and image in a survey of 1,800 consumers who had taken a package holiday in the last two years, TUI and ITS both scored ‘very good’, ahead of Thomas Cook, L’tur, Jahn Reisen, 1-2-Fly, Alltours, Dertour, Schauinsland-Reisen, FTI, ADAC Reisen and Neckermann, in the survey for TV station N-TV. (Travel One Net: FVW April 15)
Germans keep flying
Germans are still flying on holiday and on business despite the psychological impact of the Germanwings crash two weeks ago.
Only about 17% of Germans are more afraid of flying, according to diverse surveys for TV stations following the catastrophe, while the overwhelming majority of consumers and corporate travelers are continuing to take off on leisure or business trips as before. May 28, 2015 Tourism Staff Reports 10 a-g 35 of 50
The actual reactions of leisure and business travelers seem to be slightly different, according to German travel agents. Frequent flyers appear to be much more relaxed, or rational, about the question of flying. In the leisure travel market the situation is more complex, according to an fvw survey of participants in recent fvw workshops. In some agencies the crash is not a topic for customers. Other German travel agents agreed with this view, saying that customers would have been far more worried if the catastrophe had been caused by a terrorist attack or a technical problem.
Although many leisure travel customers considered changing their bookings, they ended up staying with their original flights, several agents reported. One reason was cost. Germanwings offered individual passengers the right to cancel or re-book flights, but a package holiday cannot be cancelled due to fear of flying. (Source: FVW April 9)
Kuoni: Renewed speculation about DER interest
Germany’s DER Touristik is reportedly preparing an offer for Kuoni’s tour operating activities that are up for sale.
Kuoni aims to sell off its tour operator activities in Switzerland, Scandinavia, the UK, Benelux, India and China by the end of this year. Swiss number two Hotelplan has already made its interest in local market leader Kuoni Switzerland clear. However, TUI and Thomas Cook, which both have large businesses in the European markets, have signaled they are not interested. Europe’s two largest tourism groups could be blocked by competition authorities in any case. Source: FVW April 9)
Kuoni: CEO expects offers by mid-year
Swiss travel group Kuoni expects initial offers by the middle of the year for its tour operator businesses that are up for sale, and is confident about its future business model
In Switzerland, where Kuoni is market leader, the main rival Hotelplan has made its interest clear in a deal that would make it the dominant player ahead of TUI Suisse and smaller firms. (Source: FVW April 23) May 28, 2015 Tourism Staff Reports 10 a-g 36 of 50
Holiday homes: Diversity and flexibility are top demand trends
German holiday home customers are getting more diverse and seeking more flexibility, according to a new study.
Five key trends will influence the future of the holiday home and apartment rental market, according to a recent in-depth survey by leading portal Home Away/Fewo-Direkt of some 5,400 customers in Germany. At the same time, customers are already very satisfied, with 84% describing this type of holiday as ideal to meet their needs, Tobias Wann, head of Fewo-Direkt and Vice President Central Europe for Home Away, pointed out.
With 45% of bookings, families remain the core customer segment for this tourism segment but their travel patterns are gradually changing. Although traditional families are the largest group (31%), more families are now travelling together with grand-parents (6%) or with other families (7%).
Similarly, although there is a very high proportion of regular and repeat customers, with about 90%, the number of first-time bookers is increasing. These are mostly young families who appreciate the flexibility of a holiday home and want to be independent. The greatest potential for first-time customers lies in the 30-39 age range. The study shows that 84% of families in this age range find a holiday in self-catering accommodation better than a hotel.
Another key target group is ‘best agers’. These are couples aged over 50 who are financially well-off, frequently book for 2-3 weeks in the low season and are prepared to pay up to €1,000 a week for their ideal holiday home. The top destinations of this target group include Germany, Italy and Spain.
Another trend is the rising number of leisure travelers who stay in a city apartment during a second or third holiday. The proportion increased by two percentage points to 41% last year. Berlin remains the top destination for Germans for this type of trip, and reflects the trend to seek an alternative to hotel accommodation.
The fifth trend shows that in terms of destinations Germany itself remains number one. More than one in three (34.5%) holiday home customer stays within the country, with the Baltic Sea and North Sea coastlines as the most popular May 28, 2015 Tourism Staff Reports 10 a-g 37 of 50
destinations. Spain, Italy, France and the Netherlands are the top European destinations, with Majorca and Tuscany as the two clear top regions with 4.3% of all bookings each. Majorca could even rise to a new high of 6.9% of all holiday home bookings this year, according to responses about travel intentions. Source: FVW April 9)
Record haul of tourists for US
The US welcomed a record number of overseas arrivals last year, with 75 million international guests visiting the country, an increase of 7% over 2013.
Christopher L. Thompson, CEO for Brand USA, said “We are proud to see this latest increase in visitation to the United States and to be one step closer to our goal of welcoming 100 million international visitors annually to the United States by 2021. The UK retained its position as the top overseas market for the USA - excluding Canada and Mexico - with visitation increasing by 3.6%, rising from 3,835,308 visitors in 2013 to 3,972,655 in 2014. In addition, inbound travel from Ireland to the U.S. grew to 395,037 in 2014, an increase of 7% from 2013. (Source: Selling Travel Co. UK)
German market trends:
Conflicting views of March bookings
Tour operators in Germany are generally happy with bookings in March but travel agents are less optimistic about business trends.
DER Touristik’s Cologne-based package holidays division saw a clear sales rise in March. Demand was particularly high for Turkey, Greece and Egypt as well as long-haul destinations. The individual holidays division in Frankfurt had a “high single-digit” rise in bookings last month.
But travel agents are not so upbeat about sales trends and the curve in the latest monthly ‘fvw sales climate index’ from consultants Dr. Fried + Partner is pointing downwards. Fewer agents (40%) said they are selling “well” at present compared to the start of February when the figure was 50%. However, 41% described the current situation as satisfactory and only 18.5% described it as bad. May 28, 2015 Tourism Staff Reports 10 a-g 38 of 50
Looking ahead, though, the mood is less optimistic. Only 27% of respondents predicted higher demand in the next few months, compared to 36% in February, and 20% expected weaker demand in the short-term. (Source FVW April 7)
German market trends: Weak demand in March
Holiday demand was surprisingly weak in Germany in March after good sales in recent months, according to a survey of travel agents. Bookings for winter and summer holidays increased by only 1.7%, the monthly survey of 1,200 leisure travel-focused agencies by market researchers GfK found. Summer 2015 sales were slightly better with a 2.8% rise, which left the cumulative increase at 5.9%.
However, this is a surprisingly low monthly growth figure after the 10% rise in February and 6.4% cumulative increase until that month, as well as considering the weak comparative month of March 2014 which marked the start of a weak bookings period through until last summer. In terms of individual months, summer 2015 sales trends were relatively stable last month.
May now has a cumulative 20% rise in bookings, thanks partly to the spring holidays that month, while June is down by 4.6%. Demand was also strong for August, with a 1.3% rise on the previous year, even though sales were 20% higher for the same month last year.
In contrast, late holiday demand for winter 2014/15, which ends in April, was low and revenues were 4.3% behind the previous year. The winter season dropped back slightly to a cumulative rise of 2.1%. Moreover, there was a high proportion of early bookings in March, with as much as 14.3% of sales revenues already being spent on departures after November 2015. However, the GfK figures are in striking contrast to the monthly survey by IT services company TATS which evaluates figures from 2,400 flight-oriented travel agencies. The number of leisure travel advance bookings in March was 14.3% higher than 12 months previously, while revenues for departures in March were 10.7% higher than the previous year, the TATS survey showed. Leisure travel sales had a cumulative 6.2% rise for the first three months of 2015. (Source: FVW March 16)
May 28, 2015 Tourism Staff Reports 10 a-g 39 of 50
BRAZIL REPRESENTATION- AVIAREPS
MARKET INFORMATION
• Azul will operate from July 1, three new weekly temporary flights to Fort Lauderdale / Miami, and extra frequencies up to May 4. In addition, they will have complementary operations to Orlando between July 1 and August 9.
• WTM Latin America 2015 grew by 37% in the number of senior travel buyers. According to the organization, data still unaudited point over 5500 visitors, a 21% increase compared to 2014. Among them, 1500 are buyers.
TRADE
Leisure Sales Calls / Meetings
Name Market Company Objective and
Present Paradise Coas Roberto Sanches and office of Orinter tou BR Orinter São Paulo – TO Paulo, which is alrea [email protected] biggest in Brazil with g South. Schedule traini
Travel agency focus o Gerson Melo BR Monumento Tur – TA We introduce about Pa [email protected] what is our offer to the
Fabiano Camargo Pre scheduled meetin BR CT Operadora – TO presented destination t [email protected] focused on luxury
Maria Santos Pre scheduled mee BR Flot – TO Presentation to tour o [email protected] on leisur
Pamella Nogueira Pre scheduled meetin BR JVS Operadora – TO presented destination [email protected] focused on l
Carlos Pereira Pre scheduled mee BR Bancorbrás [email protected] Tour operator focused May 28, 2015 Tourism Staff Reports 10 a-g 40 of 50
Silvânia da Silva Reis incentiv
Pre scheduled mee Gustavo Nappo BR BWT Tour operator focused [email protected] incentive and
Pre scheduled mee Andreia Iwata BR Maringá – TO Tour operator focused [email protected] incentive, also
Pre scheduled mee Rodrigo Okama BR WT Tours – TO Tour operator focused [email protected] leisure
Pre scheduled mee Cristeny Benjamin BR Tour House – TO Tour operator focused [email protected] incentiv
Pre scheduled mee Ricardo Szpigel BR Copastur – TO Tour operator focused [email protected] incentiv
Pre scheduled mee
nd Taisa Silva 02 biggest OTA in th BR B2W/Submarino.com – OTA [email protected] directly to the end cons an coop action with PB consumer focus
Meeting scheduled f Paula Marques BR Teresa Perez – TO Present Palm Beache [email protected] new responsible pe Teresa Pe
Meeting scheduled f Cacalo Destro Cacalo requested cont BR Ancoradouro - TO [email protected] from different categorie options of what to do May 28, 2015 Tourism Staff Reports 10 a-g 41 of 50
Anselmo da Costa Meeting scheduled f
[email protected] American Travel is a focused on US, especi BR American Travel – TO Anselmo da Costa Jr. requested 3 options of destination, 2 affordab [email protected]. well as direct contact br DMCs
Wilson Mundim Jr. Meeting scheduled f [email protected] BR Orinter Curitiba – TO Presentation to Orinter Vitor Santos what destination can of can work w [email protected]
Meeting scheduled f Vincent Newman BR MGM Operadora – TO Presentation to grou [email protected] focused on families
Meeting scheduled f
Saulo Reis Saulo requested direc BR Schultz Curitiba – TO hotels of each categor [email protected] local DMC focused on rental. Contact for store offers persona
Meeting scheduled f Lilian Saraiva BR Une World – TO Tour operator focused [email protected] contact with loc
Meeting scheduled f Claiton Balzan BR Soul Traveler – TO Tour operator focused [email protected] end packa
Meeting scheduled f Tamar Finkelstein BR Mercatur – TO Mercatur is a tour ope [email protected] luxury experiences; t contact with loc May 28, 2015 Tourism Staff Reports 10 a-g 42 of 50
Meeting scheduled f Maria de Fátima Tubino BR UTL Operadora – TO Tour operator focused [email protected] travelin
Sergio Vargas Meeting scheduled f [email protected] BR Schultz Porto Alegre – TO We discussed about h Wagner Kucharski count on us and includ their packa [email protected]
MICE Sales Calls / Meetings
Name Market Company Objective and Outcome
Training
Name of Company Market Number of Staff Trained Focus of Training
Campinas 8 Ancoradouro Training to introduce Paradise Coast to Campinas 5 American Travel Training to introduce Paradise Coast to Curitiba 10 Training to introduce Paradise Coast to their sta Schultz Curitiba USA Products Manager Porto 7 Schultz Porto Alegre Alegre Training to introduce Paradise Coast to their sal
Promotions (Joint Marketing Activities – JMA’s)
Tour Operator Name Market Description
May 28, 2015 Tourism Staff Reports 10 a-g 43 of 50
Shows / Sales Missions / Fam Trips (Media and Trade) / Other Name Market Description
We met with approximately 100 operators and agents during the fair, presenting Paradis Coast in our stand as well as in pre-scheduled meetings. We sent follow up email with a
WTM LA 2015 BR general information, presentations, videos etc. We had contact with many agencies and
operators from outside the city of São Paulo, a public that we have no chance to reach at o times of year.
We had 12 meetings with tour operators and 4 events. In total we reached more than 10 people in 4 different marketing throughout Brazil.
Sao Paulo - meeting with Teresa Perez and lunch focused on luxury, with 15 agencies and operators.
Campinas – breakfast training in Ancoradouro for 15 agencies, meeting with Abosluta Sales Blitz after BR Magazine, meeting and training for staff at American Travel tour operator. WTM Curitiba – breakfast training with Schultz for 20 agencies, meeting with Orinter tour opera MGM tour operator, meeting and training for Schultz staff.
Porto Alegre – meeting with UneWorld tour operator, lunch for 15 agencies with Schultz meeting at Soul Traveler with brief training for staff, meeting at Mercatur, luxury tour opera meeting with UTL tour operator, meeting at Shchultz with operations and sales team.
MEDIA
Media Meetings
Name Publication/Media Market Objective & Meeting Notes Follow Up
Owner lives in Orlando Brasil Travel and have the opportunity Marcia Santos BR Ongoing News to drive to PC to know the area.
Opportunity to include Marcela Miranda Azul Magazine BR destination in the Florida Ongoing guide.
Claudia Rodrigues Felipe, o Contact during WTM. BR Ongoing Pegoraro pequeno Familiy travel blog. May 28, 2015 Tourism Staff Reports 10 a-g 44 of 50
Travel blog with tips to Patrícia Furlan Viagem de Fuga BR Ongoing places around the world.
Travel blog with tips to Juliana Damasceno Trip Feeling BR Ongoing places around the world.
Familiy travel blog, Viagens que Francine Agnoletto BR focused on beach and surf Ongoing sonhamos destinations.
Alessandra leite Hotel News BR Trade Ongoing
Ana Lucia Ventorim Grupo Doria BR Luxury Ongoing
Freelancer travel Antonella Salem Freelancer BR Ongoing journalist.
Bruno Colla Viagens e Rotas BR Travel Ongoing
Camila Belchior Bamboo BR Luxury Ongoing
Evelin Fomin Até Mais Ver BR Blog Ongoing
Inesquecível Fabiano BR Wedding Ongoing Casamento
Gracita Kerr Guia Time Out BR Travel Ongoing
Jaqueline Mikahil Constance Zahn BR Wedding Ongoing May 28, 2015 Tourism Staff Reports 10 a-g 45 of 50
Marina You Must Go BR Blog Ongoing
Marina monzillo Até Mais Ver BR Blog Ongoing
Natalie soares Sunday Cooks BR Blog Ongoing
Rogerio PUBLISHER Versatille BR Luxury Ongoing
Sylvia barreto Viajar é Simples BR Blog Ongoing
Vestida de Tatiana mika BR Wedding Ongoing Noiva
APPENDIX A
PUBL. MEDIA SUBJECT AEV USD CIRCULATION W DATE
Paradise Coast will http://www.mercadoeeventos.com Mercado & Eventos promote a week of April 22 4.600 400.000 coast-promovera-semana-d trainings in 05 cities
Palm Beaches & Paradise Coast http://www.panrotas.com.br/noticia Panrotas April 27 6.200 500.000 explore luxury e-paradise-coast-explora market in Brazil
See photos from http://www.panrotas.com.br/noticia Panrotas Palm Beaches & April 27 6.200 500.000 evento-de-palm-beaches Paradise Coast even
The Palm Beaches & Paradise Coast http://www.mercadoeeventos.com Mercado & Eventos April 27 4.600 400.000 promote Sales Blitz beaches-e-paradise-coast-p in São Paulo May 28, 2015 Tourism Staff Reports 10 a-g 46 of 50
Ancoradouro create http://www.pan Panrotas packages for more April 28 6.200 500.000 turismo/operadoras/2015/04/anc 02 cities in FL cidades-d
Ancoradouro launches packages http://www.mercadoeeventos.com. Mercado & Eventos April 28 4.600 400.000 to Palm Beaches & lanca-pacotes-para-pa Paradise Coast
TOTAL ADV AND MEDIA CIRCULATION 32.400 2.700.000
APPENDIX B
NEXT MONTH PLAN – May 2015
Company Action
AVIAREPS Activities Follow up on all meetings had in April at WTM above May 28, 2015 Tourism Staff Reports 10 a-g 47 of 50
VISITOR CENTER REPORTS- Lori Lou Waddell
April 20, 2015 through May 17, 2015
• Attend TDC Meeting Monday, April 27, 2015 • FAM trip to Captain Mitch’s Everglades Airboat Rides with VIC volunteers • Ordered 10 boxes Paradise Coast Visitor Guides for Tropical Everglades Visitor Association at Florida City location. • Enlist Everglades Visitor Information Center as a Certified Tourism Information Center with Visit Florida. • Enlist Greater Naples Visitor Information Center as a Certified Tourism Information Center with Visit Florida. • Train new VIC volunteer-first day • Staff volunteers for Naples Chamber of Commerce booth at Tourism Rally • Attend Chamber of Commerce Annual Dinner • Staff volunteers for CVB booth at Tourism Rally • Attend Tri-County Tourism/Travel Rally at Lakes Park in Ft. Myers • Ordered 350 copies of Tourist Discount Guide, Southwest Florida Guide Map, Travel Guide, Venetian Village Map and Paradise Coast Guide for Police Association meeting in June. • Review volunteer staffing schedule for summer months. • Send photos of Tourism Rally to Chamber Connect for release. • Deliver Paradise Coast maps to Conty’s Motel • Fulfill packet request for Marco Island Chamber of Commerce-4 packets mailed. • Attend CCLTA Meeting May 12, 2015 • Attend Wake Up Naples May 13, 2015 • Attend Business After Five at Bowland Center of Southwest Florida May 21, 2015 • Manage daily operation of Naples VIC and staffing. • Update Calendar of Events, brochures, VIC Vol Schedules and Distribute May 28, 2015 Tourism Staff Reports 10 a-g 48 of 50
May 28, 2015 Tourism Staff Reports 10 a-g 49 of 50
Big YR Cypress Oasis Everglades Immokalee Marco Naples Total Jan-15 7,049 12,996 15,840 92 1,126 4,073 41,176 Jan-16 Jan-17 Jan-18
Feb-15 7,909 14,872 12,483 134 1,346 4394 41,138 Feb-16 Feb-17 Feb-18
Mar-15 7,773 15,093 18,133 142 975 4175 46,291 Mar-16 Mar-17 Mar-17
Apr-15 4,847 10,285 7,569 165 554 1774 25,194 Apr-16 Apr-17 Apr-18
May-15 May-16 May-17 May-18
Jun-15 Jun-16 Jun-17 Jun-18
Jul-15 Jul-16 Jul-17 Jul-18
Aug-15 Aug-16 May 28, 2015 Tourism Staff Reports 10 a-g 50 of 50
Aug-17 Aug-18
Sep-15 Sep-16 Sep-17 Sep-18
Oct-15 Oct-16 Oct-17 Oct-18
Nov-15 Nov-16 Nov-17 Nov-18
Dec-15 Dec-16 Dec-17 Dec-18
YTD 2015 27,578 53,246 54,025 533 4,001 14,416 153,799