Cadillac Fairview Case Study

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THECLIENT s ŝƐƵĂů ĞĐŝƐŝŽŶ^ƵƉƉŽƌƚ^ǇƐƚĞŵ, ĞůƉƐK ƉƟŵŝǌĞ^ŚŽƉƉŝŶŐ Cadillac Fairview— one Centre Performance of North America’s largest owners, investors Cadillac Fairview Case Study – Propidex and managers of commercial real About the Client estate -wanted to offer Cadillac Fairview focuses on developing and managing more value to their client high-ƋƵĂůŝƚǇŽĸ ĐĞƉƌŽƉĞƌƟĞƐĂŶĚƌĞŐŝŽŶĂůƐŚŽƉƉŝŶŐĐĞŶƚƌĞƐŝŶ base by helping their ĂŶĂĚĂĂŶĚƚŚĞhŶŝƚĞĚ^ƚĂƚĞƐĂƐǁ ĞůůĂƐŝŶƚĞƌŶĂƟŽŶĂů tenants optimize the investments in real estate companies and investment funds. efficiency of their retail space. t ŝƚŚĂƉŽƌƞŽůŝŽǀ ĂůƵĞĚĂƚŵŽƌĞƚŚĂŶΨϭϳ ďŝůůŝŽŶĂŶĚŶĞĂƌůǇϱϬ million square feet of space for lease, Cadillac Fairview and its Ăĸ ůŝĂƚĞƐĐƵƌƌĞŶƚůǇŽǁ ŶƐĂŶĚŵĂŶĂŐĞƐϴϰƉƌŽƉĞƌƟĞƐĂĐƌŽƐƐ THESOLUTION North America including some of Canada’s landmark Propidex software for developments such as the Toronto-Dominion Centre, Toronto retail was selected as it Eaton Centre, Pacific Centre and Chinook Centre. enabled Cadillac Fairview to mine their Business Need existing systems and marry the architectural /ŶƚŚĞĐŽŵƉĞƟƟǀ ĞĞŶǀ ŝƌŽŶŵĞŶƚ ůŽĐĂƟŽŶ͕ ƐƚŽƌĞĨŽŽƚƉƌŝŶƚ͕ dynamics with the of finding, securing and expected revenues and retail occupancy information, maintaining the right retail traffic. interpret sales clients for their over forty /ŶĂĚĚŝƟŽŶ͕ ĂĚŝůůĂĐ&Ăŝƌǀ ŝĞǁ performance and deliver shopping centres across Canada, needed to be able to a combined picture in Cadillac Fairview knew that they ƉƌŽĂĐƟǀ ĞůǇŵĂŶĂŐĞƚŚĞŝƌ real-time. could offer the best value to tenants by making the best their client base. The challenge business decisions for was being able to instantly pull themselves and their clients. ƚŽŐĞƚŚĞƌƚŚĞƐƚĂƟƐƟĐĂůĂŶĚ ůĞĂƐŝŶŐŝŶĨŽƌŵĂƟŽŶƚŚĂƚƌĞƚĂŝůĞƌƐ need to make an informed decision about store

Cadillac Fairview Case Study – Propidex

By understanding when leases would WHYPLANIMETRON? be expiring, knowing which tenants With almost thirty years were non-performing, advising tenants of experience, on changing demographics and the Planimetron focuses impact to their business going exclusively on the forward—they needed to be able to Commercial & Corporate know where best to place their tenants Real Estate industry, to drive traffic to their stores, as well as providing web-based how to ensure Cadillac Fairview tenants property and space were top of mind with the public. management solutions and services. While all of this data existed in a variety of systems, Cadillac Fairview did not have a ƐŝŶŐůĞƐŽůƵƟŽŶƚŚĂƚĐŽƵůĚƉƵůůƚŚŝƐ WHYMICROSOFT? together in an immediate, meaningful and visual way or that provided the business Building a solution on ŝŶĨŽƌŵĂƟŽŶƚŚĂƚĂĚŝůůĂĐ&Ăŝƌǀ ŝĞǁ ĂŶĚƚŚĞŝƌƌĞƚĂŝůĞƌƐŶĞĞĚĞĚƚŽŵĂŬĞĚĞĐŝƐŝŽŶƐĂŶĚ the Microsoft platform drive shoppers to their stores. means low cost of ownership, scalability, reliability and familiarity ǆŝƐƟŶŐ/ŶĨƌĂƐƚƌƵĐƚƵƌĞ with the tools. This reduces training time, Cadillac Fairview had already invested support costs and ŵŝůůŝŽŶƐŽĨĚŽůůĂƌƐŝŶƚŚĞŝƌĞǆŝƐƟŶŐƉƌŽƉĞƌƚǇ leverages the client’s management system which contained years existing investment in of history and valuable client data that was technology. ŶŽƚĞĂƐŝůǇŝŶƚĞƌƉƌĞƚĂďůĞ͘ /ŶĂĚĚŝƟŽŶ͕ ƚŚĞǇ had invested millions in floor plan drawings TECHNOLOGY (CAD) which were used to reflect the FOUNDATION ĂƌĐŚŝƚĞĐƚƵƌĂůĚǇŶĂŵŝĐƐŽĨƚŚĞŝƌƉƌŽƉĞƌƟĞƐ͘ Sharepoint dŚĞďƵƐŝŶĞƐƐƐŽůƵƟŽŶŶĞĞĚĞĚƚŽůĞǀ ĞƌĂŐĞ SQL Server ƚŚĞŝƌĞǆŝƐƟŶŐŝŶǀ ĞƐƚŵĞŶƚŝŶƚĞĐŚŶŽůŽŐǇ͘ Silverlight MS Office Visual Studio

THECLIENTSAYS dŚĞ^ŽůƵƟŽŶ “Planimetron has been a true partner. They have brought Cadillac Fairview selected the Planimetron significant industry expertise and are WƌŽƉŝĚĞǆƐŽůƵƟŽŶ͘ ĞƐŝŐŶĞĚĞŶƟƌĞůǇŽŶƚŚĞ client service oriented. With a focus D ŝĐƌŽƐŽŌƐƚĂĐŬ͕ WƌŽƉŝĚĞǆĞŶĂďůĞĚĂĚŝůůĂĐ on delivering the right solution to us &Ăŝƌǀ ŝĞǁ ƚŽŵŝŶĞƚŚĞŝƌĞǆŝƐƟŶŐƐǇƐƚĞŵƐĂŶĚ that is sustainable over time, our marry the architectural dynamics with the relationship has lasted over a ŽĐĐƵƉĂŶĐǇŝŶĨŽƌŵĂƟŽŶ͕ ŝŶƚĞƌƉƌĞƚƐĂůĞƐ decade. It is our firm belief that the performance and deliver a combined qualify of the information provided to picture in real-ƟŵĞ͘ /ŶĂĚĚŝƟŽŶ͕ WƌŽƉŝĚĞǆ us through Propidex has given us a provides the ability to include dynamic significant competitive advantage querying and what if analysis such as: and supported the generation of millions of dollars in revenue to our organization.  Where do I have available space?  Who are the tenants around me? For us, this means that our sales  What does that look like going forward people can produce quality one, two or three years? proposals to new and existing  What will the future turnover be? tenants which include accurate and  What has that looked like historically? up-to-date information that our  What had been the previous rents? competitors struggle to provide. Our  What has sales performance been? vacancy rates have been minimized,  t ŚĂƚĂůƚĞƌŶĂƟǀ ĞƐƉĂĐĞƐǁ ŝůů/ŚĂǀ Ğ͍ our revenues optimized. We are  Historically, what types of spaces has able to make the right business this tenant selected? decisions because all of the players have the right information. This includes our tenants, our shoppers t ŚǇD ŝĐƌŽƐŽŌ͍ as well as ourselves..” dŚĞWƌŽƉŝĚĞǆƐŽůƵƟŽŶŝƐĚĞůŝǀ ĞƌĞĚŽŶĂD ŝĐƌŽƐŽŌƉůĂƞŽƌŵĨŽƌĂǀ ĂƌŝĞƚǇŽĨƌĞĂƐŽŶƐ͘ D ŝĐƌŽƐŽŌŝŶĨƌĂƐƚƌƵĐƚƵƌĞƐŽŌǁ ĂƌĞŝƐƌĞůŝĂďůĞ͕ Ăī ŽƌĚĂďůĞƚĞĐŚŶŽůŽŐǇƚŚĂƚŝŶƚĞŐƌĂƚĞƐ Scot Adams—Senior Vice President ĞĂƐŝůǇŝŶƚŽĞǆŝƐƟŶŐ/dĞŶǀ ŝƌŽŶŵĞŶƚƐ͘ dƌƵƐƚĞĚďǇ/dD ĂŶĂŐĞƌƐĂŶĚƵƐŝŶŐĂŶŝŶƚĞƌĨĂĐĞ and Chief Information Officer, that end-ƵƐĞƌƐĂƌĞĨĂŵŝůŝĂƌǁ ŝƚŚ͕ WƌŽƉŝĚĞǆƌĞƋƵŝƌĞƐǀ ĞƌǇůŝƩ ůĞƚƌĂŝŶŝŶŐ—both by sup- Cadillac Fairview. port personnel as well as end-ƵƐĞƌƐ͘ dŚŝƐĐŽŵďŝŶĂƟŽŶĚĞůŝǀ ĞƌƐĂůŽǁ ĞƌƚŽƚĂůĐŽƐƚŽĨ ownership and ensures a return on investment that can be measured, in the case of Cadillac Fairview, in less than twelve months.