04 ISSN 1854-0805 June 2012

The latest from Slovenia GOVERNMENT MEASURES – ECONOMIC GROWTH PACKAGES

• interview: Jože Colarič • art & culture: Nobel Prize winners visit Maribor • OUR EXCELLENCE: Elan • sports: Entire Slovenia is proud of Anže Kopitar • People: Matevž Lenarčič • slovenian delights: Wine – orange is the new colour contents editorial

5 In focus Government measures – economic growth packages 12 Interview Jože Colarič 16 Business 18

Regional development Vesna Žarkovič, Editor Ljubljana Urban Region – engine of the Slovenian economy Under the sign of economic growth packages 22 In focus Interview A letter One hundred days of office are behind Prime Minister Janša’s Government. In Derya Kanbay, Assoc. Prof. Dr. Milan Jazbec this period, the government has managed to bring in its revised budget proposal, 24 various cost-saving measures and a package of measures aimed at enhancing Art & culture economic competitiveness. “If it is possible to speak of success achieved during the European Capital of Culture past one hundred days, this most surely applies to a shift in the way of thinking and Nobel Prize winners visit Maribor to a realisation that in order to successfully exit the crisis, it is necessary to actually do something,” said Prime Minister Janša when asked about the most important 30 achievement of the present government so far. In his words, this is precisely what Our excellence made it possible for the government, when dealing with the key projects of the past Elan receives Most innovative brand 2012 award three months, to earn its support from social partners, i.e. employers and trade unions 32 respectively. Very soon, new steps are to follow in the form of key structural reforms Green corner such as labour market reform, health reform, pension reform and education system BeeZee EcoKid Green corner reform, which are crucial for the revival of Slovenia’s development potentials. 34 Jože Colarič, president of the Krka management board and our interview guest People today, claims that for many years, the business environment in Slovenia has not been Matevž Lenarčič so favourable for investment as it is now. As a result of the legislative changes, the 38 people at Krka feel morally bound to invest more. Thus in the first three months of contents Sports this year, they have earmarked EUR 24.2 million for investments; they are preparing Entire Slovenia is proud of Anže Kopitar documentation for the new EUR 200 million pharmaceutical factory Notol 2; in the summer, they are about to launch the construction of a new EUR 70 million plant at 41 Krško; and construction works are being stepped up in Moscow, where experimental People Society production is about to start by the end of next year. The value of this investment is EUR Social entrepreneurship – part of the economic 135 million. development model It is encouraging to note that Russian companies are seeking investment 44 opportunities in Slovenia, particularly in transport infrastructure. The largest Russian Slovenian delights investment in Slovenia, worth one billion euros, is the South Stream gas pipeline. Wine – orange is the new colour Works on this project are expected to start by the end of this year. 48 In this number you will also find an article on the company Elan, which has been Heritage given this year’s Most Innovative Brand 2012 award in the category of sports equipment. Wild flowers of Bohinj The award is conferred every year by the German organisation Plus X Award. Elan thus ranks alongside other important companies which were awarded prizes in other Art & culture categories, such as Adidas, Porsche, AEG, Blackberry, Buderus, LG, Opel and Sony, and goes down in history as one of the most innovative Slovenian companies ever. Sinfo – Slovenian information Editorial: Government Communication Office, Entire Slovenia is proud of hockey player Anže Kopitar. Kopitar’s LA Kings Director: Anže Logar, Gregorčičeva 25, 1000 Ljubljana, delivered the Stanley Cup home for the first time in team history. Kopitar is currently tel. +386 (0) 1 478 2630, fax + 386 (0) 1 251 2312, www.ukom.gov.si Editor-in-Chief: Valerija Obu Slovenia’s brightest star and is making sports history for the country. His numerous Executive Editor: Vesna Žarkovič, [email protected] successes have triggered real euphoria and many people stayed awake for many Editorial Board: Mateja Malnar Štembal, Jože Osterman, Polona Prešeren, Hana Souček Morača, Nataša Marvin, Manja Kostevc nights to watch him excel at his work. Photo Editor: Janez Vidrih “Slovenia has a future as an ecologically advanced boutique country, based on Production: Nuit d.o.o., Translation: Amidas, DZTPS, Government Translation and Interpretation Division small entrepreneurs and tradesmen. We can only compete in terms of quality and Printed by: Collegium Graphicum d.o.o., Slovenia, Number of copies: 4600 knowledge – never with quantity,” points out Bianca Žvorc Morris, creative director Available also at: www.ukom.gov.si/eng/slovenia/publication/sinfo Cover photo: Stane Jeršič, www.slovenia.info and owner of BeeZee Designs, the company that brought BeeZee EcoKid – a fashion brand for environment-friendly clothes, jewellery, toys and home decorations for Government Communication Office:www.slovenia.si Government Communication Office:www.ukom.gov.si adults as well as children – to Slovenia. Government of the Republic of Slovenia: www.vlada.si In January, Matevž Lenarčič, pilot, biologist, photographer and alpinist, set out in Slovenian Tourist Board: www.slovenia.info Slovenian Chamber of Commerce and Industry: www.gzs.si a Pipistrel Virus SW 914 aircraft on a 100,000 km multi-stage tour around the world. Slovenian Chamber of Craft: www.ozs.si After some three months, he arrived back in his homeland, richer for a wealth of Public Agency for Entrepreneurship and Foreign Investments: www.japti.si Ljubljana Stock Exchange: www.ljse.si new experiences, which he summarised in the following words: “Absolute laws become Statistical Office of the Republic of Slovenia:www.stat.si relative. Life values become clearer. We are not aware enough that we live only in a tiny part of the State Portal of the Republic of Slovenia: http://e-uprava.gov.si universe, which is also our only possible solution. If we destroy it, we have nowhere to go.” Society Sports Heritage Sinfo – Slovenian information 3 : in focus : monthly commentary Vesna Žarkovič, photo:STA

Statements made by businessmen in connection with the government’s cost-saving measures published in the business daily Finance on 11 May

Egon Zakrajšek, Sašo Polanec, economist at the economist: Anže Logar, Director of the Government Communication Office U.S. Federal Reserve (American central bank)

Ouch, ouch… an austerity package

Slovenia has taken a step in the right direction by reaching The adoption of the revised budget gives a positive signal to The austerity package has come into force. For the an agreement on cost-saving measures. This government is not foreign investors that Slovenia has taken concrete steps torward first time in the history of the state, the government losing ground. It is aware of the real situation and all the moves its finances and is in a position to adopt cost-saving measures. thus far were steps in the right direction. It is important that this together with the trade unions reached an will to solve the difficulties does not stop. It is important that agreement on the basis of which public servants’ the entire government focuses on saving and that it does lose its Boštjan Gorjup, salaries and the benefits of certain rights stemming impetus. director of finances, BSH Hišni aparati from their employment relationship and in the Branko Kastelic, areas of social care are to be reduced. At the last Imos minute, after long and tough negotiations led by the Minister of Work, Family and Social Affairs Andrej Vizjak, the negotiators managed to reach an agreement on urgent belt tightening, and the constant threat of referendum stopped.

The financial consolidation of public finances is certainly an important signal to all companies that a stable framework for the operation of our companies may be expected and a signal to our The success of the negotiators and the understanding of all the investment. In addition, the corporate tax rate was reduced from 20 owners that it is worth investing in this environment in the future. main participants did not remain unnoticed. The economy warmly to 18 %; this will gradually be reduced to 15 % in 2015. It is essential that the government be aware of the situation Not considering the tax on labour, I believe that the environment welcomed the agreement reached. After nine months of political This change will be followed by a package of measures to and that it has adopted measures for faster economic growth. It in Slovenia is stimulating enough for making investments. In any backlash — the disintegration of the former government coalition, encourage economic growth. It is based on the package of measures is expected that the adoption of measures will continue because case, improvements both in the taxation of highly qualified work a motion of no confidence passed, early elections followed by a to improve the business environment, the financial incentives to there is no way forward without growth. and in spatial management will have to be brought about. relatively long time to form the new government — this is the first enhance economic growth, to implement the action plan for small sign of the fully functioning government. Putting forward measures and medium-sized enterprises, to reinforce the public administration Arjen van Dijkhuizen, Matej Kovač, for balancing public finances is a precondition for other measures and the judicial system and to eliminate administrative barriers. that should bring the country back to the path of growth and The first proposals of the law will be prepared in June, while the an economist at ABN Amro: IUS Software: The Slovenian government’s ambitions to reduce the deficit The adoption of the budget ended uncertainties and development. Certain measures adopted in the first three months second part of the package will be prepared by autumn. That means are a positive signal to foreign investors; therefore, I welcome the complications with regard to the procurement procedure from a have already put the government on this path. A change in tax laws that Slovenia will enter 2013 less burdened, more competitive and government’s aim to reduce the deficit below 3 % of GDP for this year. period of temporary financing. The state must operate normally will send out a signal to investors that it pays to invest in Slovenia. more economically attractive to foreign investments. When the Slovenia must also take urgent steps towards financial consolidation while spending less money. This will have a favourable impact The changes in the Corporate Income Tax Act resulted in the first results come up, the most vehement opponents of austerity in the future and the agreement between the government and trade on our clients from private sector entities that partially or increased tax relief for expenditure on research and development to measures will likely recognise that this is the only possible and right unions is a good sign. The credit assessment of Slovenia is currently mostly deal with the state or with operations dependent on its 100 %, and relief for investment to 40 % without limiting the cost of course of action, although austerity is painful in the early stage. better than that of Spain, Italy, Portugal and Greece. procurement procedures.

4 Government Communication Office Sinfo – Slovenian information 5 : in focus : : :

Vesna Žarkovič, photo:STA shortening of the time limit for the deletion of a sole proprietor from the register, the transfer of the company of a sole pro- Government measures – prietor and a number of other administrative barriers. After the National Assem- economic growth packages bly decided a month ago that the draft amendment to the insolvency law, prepared by THE GOVERNMENT’S 100 DAYS: Saving and reorganisation of public administration the previous government, was not suitable for further consid- eration, the Government will Prime Minister Janez Janša’s Government, taking office now prepare its own proposal. According to Minister Žerjav, it as the tenth Slovenian government, hit the 100-day will take into account some of mark on 20 May. In this period, the Government has the previous government’s so- managed to bring in its revised budget proposal and lutions, inter alia a substantial reduction of the length of pro- various cost-saving measures. cedures and the elimination of provisions allowing individu- als to delay and abuse the pro- cedure. The Government will Trade unions leader Branimir Štrukelj (left), Labour Minister Andrej Vizjak (centre) focus on the rescuing of the and Justice and Public Administration Minister Senko Pličanič (right) shake hands. healthy parts of insolvent en- terprises that meet the condi- Five measures to increase After the fiscal treaty on re- The amendment to the tions for existence and growth. competitiveness ducing the excessive state bor- Companies Act rowing abroad was signed by will take into consider- The amendment to the The first package of mea- 25 EU Member States, Slovenia ation a number of comments legislation governing the sures to boost economic growth also started its discussion on and requirements made by the management of tangible includes measures to eliminate how to enforce the fiscal rule Chamber of Craft and Small assets administrative barriers, tackle for the sustainability of pub- Business of Slovenia. Among will eliminate the barriers Slovenia’s ‘late payment cul- lic finances. In mid May, the these, Minister Radovan Žerjav against non-flexibilities of sales ture’, improve the so-called Government adopted a draft mentioned the limitation of of building land in industrial insolvency law, attract invest- proposal for the Fiscal Rule operation of sole proprietors and craft zones that are owned ments, ease the credit crunch, Act, though this has not yet and companies that do not by municipalities. These now improve the governance of been harmonised by all deputy hold an open bank account, the have to sell land to buyers with state-owned assets and amend groups and, prior to its being fi- the Small Business Act. nalised, the National Assembly With a view to increas- will first have to adopt a consti- ing competitiveness and kick- tutional amendment. starting economic growth, the Despite tightening the belt, Government has decreased the Government expressed its corporate income tax, which willingness to provide a state will gradually be reduced from guarantee for the TEŠ 6 project, the current 20 to 15 percent by though subject to certain con- 2015, and increased tax reliefs ditions. It has indicated that this for the investments of compa- year’s EU financial perspective nies and entrepreneurs. It has will not include the project for An extraordinary session of the National Assembly dedicated to the 2012 also amended the legislation the construction of the second supplementary budget and the omnibus bill on the balancing of public finances. on takeovers, thus increasing track of the Divača–Koper rail- the threshold to 33 percent of way, since the project would ‘Speaking of success In his words, this is precisely structural reforms, such as la- and civil society. The Prime the voting shares in the offeree not be sufficiently prepared; achieved during the past one what has made it possible for bour market reform, health re- Minister’s words in the Parlia- company. consequently, the funds will hundred days, this most defi- the Government to obtain the form, pension reform and edu- ment are most probably not far In boosting growth, the most likely be re-allocated. The nitely applies to a shift in support from social partners, cation system reform, which from the truth when referring Government relies on the as- Government announced that thinking and to the awareness both employers and trade are crucial to give Slovenia’s to the development in these sistance of economic diplo- budgetary resources will not be that in order to successfully unions, when dealing with two development potentials new first hundred days – when the macy. It is aware that Slovenia used for the purposes of saving exit the crisis, it is necessary key projects of the past three impetus. Government negotiated and needs to increase exports and the construction company Pri- to actually take some steps,’ months – the adoption of the It is the Government’s re- harmonised their positions – foreign investments. With this morje or for urgent recapitali- Prime Minister Janša said revised budget and the package sponsibility that these key as good training for what is to objective in mind, it monitors sation of NLB; it also annulled when asked about the most of cost-saving measures. projects be carefully prepared follow in the next 1360 days of the work and success achieved the help which was promised important achievement of the New steps will follow very and carried out in cooperation its term of office. by economic attachés in this to Tosama d.d. by the previous present government so far. soon, taking the form of key with social partners, deputies area. government. Radovan Žerjav, Economic Development and Technology Minister

6 Government Communication Office Sinfo – Slovenian information 7 : in focus : : :

The austerity budget, which cuts spending for 2012 by EUR 1.1bn to EUR 9bn over original plans, is the first step to recovery, which must be followed by measures to restart the economy, Prime Minister Janez Janša told parliament as it began debating austerity measures. the highest bid price only and Act and the Location of Spatial The proposal of the amend- merged into one institution, have no instrument to seriously Arrangements Act – the Gov- ment to the Act Governing the within which several funds hinder speculative purchases. ernment would like to create a Guarantees of the Republic of will be organised to deal with Minister Žerjav has pointed out conducive environment for in- Slovenia for Financing Com- individual state investments, Janez Šušteršič, the Min- that the Government wishes vestors, which would accelerate pany Investments is the first Minister Žerjav announced. ister of Finance, ‘to enable the municipalities to and simplify the procedure for under the package of measures The Ministry of Economic notes that the Government offer this land at a significantly obtain building permits, Minis- that the Government is send- Development and Technol- has tackled changes to the fi- lower price’, and expressed his ter Žerjav notes. ing to the National Assembly ogy is preparing some public nancial and tax systems, the belief that in this way the envi- He also announced the for debate. The proposal was tenders which will financially economy and public finances. ronment would be created that amendment to the Late Pay- presented by the Minister of support the promising projects He adds that they will set up a ‘will allow investments that we ment Prevention Act, which Finance, Janez Šušteršič, who of enterprises both for invest- state assets holding company aim to attract to integrate into will tackle the ‘late payment said that the Government ments and in the area of the for the management of state the space’. culture’ by introducing a new would also enable the pro- strengthening of human re- assets, which will be in com- instrument – enforcement vision of guarantees for the sources and improving energy pliance with the OECD prin- The amendment to the draft – for insurance of pay- working capital fund. efficiency. A call for tenders for ciples. The European Banking Agricultural Land Act ments by the debtor. ‘In this the promotion of the invest- Authority (EBA) required that will be similar in purpose. way, the creditor will claim his The package of measures ments will be dedicated exclu- NLB raise EUR 320 million to The municipalities will have debt bypassing the justice sys- also includes amendments sively to technological equip- recapitalise – the amount nec- the right of pre-emptive pur- tem,’ the Minister explained. in the area regulating ment, pointed out Mr Žerjav, essary for the national banks chase of agricultural land which The mandatory offset remains, the management of state adding that buildings, offices to solve past issues and to in- will be part of areas that are or while the maximum time lim- assets. and everything which is not crease loans to businesses. The will become part of industrial its for payment will be delet- All current managers of directly connected with the recapitalisation of NLB should zones. By amending another ed from the law and left to be state-owned assets – AUKN, work post will not be eligible start by the autumn. The EBA two laws – the Construction agreed upon by the parties. Kad, Sod and DSU – will be for funds. requires that NLB, along with other banks, increase their capital by 30 June. Apology: On this page of the previous issue of Sinfo, an error was made in the spelling of the name of the Director-General of the United Nations Office in Vienna, Yury Fedotov, for which we apologise. Editorial Office Janez Šušteršič, Minister of Finance

8 Government Communication Office Sinfo – Slovenian information 9 : in focus :

2-3 September 2012, Bled, Slovenia

EUROPE AND THE RESHAPED GLOBAL ORDER The past three years have witnessed the beginnings of a fundamental change in Europe and its standing in the world. Europe’s attractiveness as a global role model for supranational cooperation and regional integration has suffered from the economic crisis and attempts to find solutions to its ongoing financial and political woes. Under the title ‘Europe and the Reshaped Global Order’, Bled Strategic Forum 2012 will examine the EU’s situation in the new strategic land- scape, its partnerships with emerging economies, the question of how Asia and Europe can respond to future crises, and Europe’s challenges in the Mediterra- nean and the Balkans.

Regular Government Session

The Government is particu- gated austerity package was in- crease of the general rate of ue are turned into building larly eager to boost the con- tended for the complete elimi- VAT – should the deficit in plots. This measure was not struction sector; consequently nation of wage disparities, this 2013 not fall below 3%, VAT in limited by the Government by the calls for tenders for energy amounting to EUR 35 million. 2014 will be increased to the law to the period of crisis. Tax efficiency will be funded by The basic wages of public em- extent that the exceeded defi- on profit due to changes made European funds that will be ployees and officials (includ- cit is eliminated, but not by to intended land use will be re-allocated from those pro- ing deputies, ministers, state more than three percentage paid by the seller of land that grammes which the Govern- secretaries, judges and state points. A fourth income tax has been turned into a build- ment is confident can no lon- prosecutors) decreased linearly bracket is being introduced ing plot after being sold and ger be carried out. There will by 8% as of 1 June. Before the for 2013 and 2014, amount- has as such been entered into also be some calls for tenders end of 2013, negotiations must ing to 50% if the net annual the real-estate register. In this in the area of education and take place on the mitigation of tax base exceeds EUR 69,313. way, the Government would science. measures regarding wages and The taxation on real estate like to take advantage from the elimination of irregulari- worth over EUR one million profitable sales. The tax rate The cost-saving package ties in the wage system. Most of has been increased to half a will depend on the period of will affect the majority of the measures regarding family percent, while the taxation the change in the intended the population. policy are to be temporary but on real estate worth over EUR purpose of use: for less than The ‘super law’ will affect applicable until and includ- two million and not used for one year it will amount to 39 sector-specific acts. The cuts ing the year following that in commercial or public pur- 25%, after a year it will de- in some areas are significantly which economic growth ex- poses has been increased to crease to 15% for ten years, less deep than was predicted, ceeds 2.5% of gross domestic one percent during the crisis. and in subsequent years, after but will nevertheless strongly product. At the revenue level, taxa- a further three to ten years, affect various groups. The -ma tion imposed on profits from the rate will drop to 5%. jority of measures entered into A revenue level building land sales will take force on 1 June. The new law includes a effect after grassland and The largest part of the miti- provision regarding the in- similar surfaces of lower val- Photos: 1 Turkish Foreign Minister Davutoglu, 2009, 2 Canadian Defence Minister MacKay, 2010, 3 Chinese Vice Foreign Minister Fu, 2011, 4 Brazilian Foreign Minister Patriota, 2010, 5 Opening of the Forum, 2011, 6 Former U.S. Secretary of State, General Colin L. Powell, 2010, 7 Participants of the 10 Government Communication Office Night Owl Session: The Power of Innovation, 2Sinfo011, 8 – I Slovenianndian Min informationister of State for External Affairs Kaur, 2010, 9 Bled – location of the Bled Str11ategic Forum. Foto: Bobo, J. Skok, STA interview

Vesna Žarkovič, photo: STA As a result of the legislative changes ceutical factory, Notol 2, is current- made, we feel morally bound to in- ly underway; the construction of a crease investment, says Jože Colarič, new EUR 70 million plant will begin president of the Krka management at Krško this summer; construction board. EUR 24.2 million has been works have been stepped up in Mos- Jože Colarič: earmarked for this purpose for the cow, where experimental production first three months of this year; the is due to start by the end of next year. For many years, the business environment in preparation of documentation for The investment is worth EUR 135 the new EUR 200 million pharma- million. Slovenia has not been as conducive to investment as is currently the case

Recent changes to economic duction facility with relevant You have pointed out that too small for Krka’s ambitious measures have given you an ad- infrastructure. Not only will the the investment situation in Slo- development plans. ditional moral impetus to in- Krško Sinteza 1 plant serve for venia is appropriate, naturally, crease investment. What are the production of pharmaceu- for those who have money, and In fact, the Government these investments about? tically active ingredients and that it has not been so invest- does not focus solely on aus- In the first place, the invest- provide for maximum produc- ment-friendly for years… terity measures – a criticism ments planned were intended to tion flexibility, but will also al- For a long time, the business that has been levelled at the step up and modernise existing low us to produce advanced environment in Slovenia was Government recently; it has production and R&D capaci- ingredients and intermediary not as conducive to investment also adopted measures aimed ties and infrastructure. Krka’s substances in large series un- as it is now. The fact that – at at encouraging investment and largest ever investment – the der controlled conditions, in present and in general – invest- business, enhancing the fis- construction of Notol 2 – a new accordance with the European ment activities are not booming cal environment and invest- plant for the production of solid directive on the registration, means we can get good prices ments – even prior to the sav- form medicinal products – is in evaluation and authorisation of from building contractors and ings package; this is expected its initial phase. The target ca- chemical substances (REACH). equipment suppliers. In the to result in certain budgetary pacity of the EUR 200 million For this type of production, rel- current climate, contractors are inflows. In the coming months, production facility will be 4.5 evant infrastructure will be put just happy to get work, particu- the Government intends to billion end products per year, in place, including the energy larly if they are paid for it. Krka propose additional measures accounting for almost a half of supply required for all newly has a reputation for paying on to strengthen budget revenues. current production capacities. built facilities. time. An additional incentive for How will these measures affect Investment in the Krka sub- A number of minor-scale companies to invest has been your business operations and sidiary, Farma GRS d.o.o., which projects have either been com- provided by certain tax legisla- the domestic economy in gen- was established together with pleted or are still ongoing, all of tion amendments which abol- eral – and how do you see them its partners in a project aimed at which contribute to increasing ish the upper limit for the use of from the perspective of a busi- strengthening the pharmaceuti- our production capacities. Ac- investment expenditure as a re- nessman? cal industry, is also underway. cordingly, through reorganisa- lief in relation to tax on profits. The additional reliefs ap- At Ločna, new R&D and pro- tion of the premises in one of In the first three months of this plied to tax on profits regarding duction capacities will be put our facilities, we have created year, Krka Group earmarked investment expenditure, invest- in place. The value of the over- the conditions required for the EUR 24.2 million for investment. ments in development, and a all project is EUR 45 million, production of semi-finished An upturn in the investment dy- 2% tax rate reduction are very and has been partly financed products and the packaging of namic is expected in the coming encouraging for Krka. Krka ear- through the European Regional veterinary tablets. This invest- months. marks around EUR 150 to 200 Development Fund (approx. ment has cost us EUR 1.4 mil- Some Slovenian companies million for investment and R&D EUR 10 million). The main aim lion. In addition, we envisage a complain that the credit crunch activities each year. This will of the newly founded company gradual rise in the production prevents them from developing have a positive impact on the is to put infrastructure in place of ampoules to 130 million per further. additional tax reliefs. In addi- that facilitates the development year. The credit crunch has been tion to the measures intended to of new products and technolo- Abroad, we are currently in- most keenly felt by those com- incentivise companies, it would gies in the areas of pharmaceu- volved in the construction of a panies that only have a presence be a good idea to reorganise the tical chemistry and technology. new production-distribution in Slovenia. In fact, Krka could public and state administra- centre, Krka Rus 2, in Russia. have stayed with two million tion in order for them to be as In summer, you are launch- The estimated value of the in- potential patients; however, this rational and cost-effective as ing the construction of a chemi- vestment is EUR 135 million. The would have made it consider- possible, so as to speed up rel- cal production facility in Krško. plant’s capacity, consolidating ably smaller. Only a couple of evant administrative procedures Yes, this is Krka’s strategic Krka’s status as a domestic phar- decades ago, i.e. in the 1960s and to make them more user- location and is aimed at ex- maceutical producer, will be 1.8 and particularly after 1991, we friendly. Nevertheless, in any panding its own production of billion tablets and capsules per made a conscious decision to event, companies need to rely active ingredients in Slovenia. year. Construction is expected to opt for exports because the do- above all on their own knowl- We are planning to build a pro- be completed in 2013. mestic market was, and still is, edge and hard work.

12 Government Communication Office Sinfo – Slovenian information 13 ism, a fear of foreign capital, or The state undoubtedly needs of higher education and other Employability, for example, something else? a “smart industrial strategy” areas of training that relevant in- can be significantly increased I have a feeling that, over the adapted to market conditions. dustries really need. through encouraging and fa- past twenty years, we have been The economy is too fragmented cilitating the education and re- lulled into a false sense of secu- and weak, and gaps in market- What do you think is pre- training of personnel in line with rity because, in the former social- ing know-how mean a break- venting banks from lending? Do employers’ needs on the labour ist world, we were placed among through in foreign markets is you think it is the lack of good market. the best and nothing bad could difficult. Here, there seems to be projects, that clients’ credit rat- ever happen to us. Regardless, we a lot of room for improvement. ings have fallen too low, or that In all probability, foreign should invest more in R&D ac- How would you use it – what the caution displayed by credi- investments alone will not be tivities and expand our sales net- measures would you take? tors is over-exaggerated? What enough to “pull the cart out of works abroad, since opportunities Slovenia can, although it is your view of the current situ- the mud”; technological prog- are rather limited in the small Slo- does not have to, define its key ation? ress and growth in productivity venian market. areas of development, while the The bad side of a loan is that seem to be essential. onus is on the business com- it has to be repaid, including in- More work and, of course, As for now, it would perhaps munity to provide products and terest. In times of prosperity, it is know-how will have to be in- be best to be a little bit more op- services for sale; certainly, there vital to keep the worst-case sce- vested. This is a winning com- timistic; instead of just looking must be a need for these prod- nario in mind. Conservatism, to a bination which creates more back to the past and thinking of ucts and services in the market. certain degree, is welcome. That new products and better busi- the mistakes we have made, sure- Economic development can also is why Krka is cautious with re- ness outcomes. Above all, one ly it is better to look to the future be provided through a stimulat- gard to borrowing. has to bear in mind that run- and the opportunities it holds – ing fiscal policy which enhances ning a successful business is wouldn’t you agree? the competitiveness of Slovenian Do you agree with the state- like a long-distance run – it re- Certainly. What we need to do companies and ensures that as ment that social solidarity in quires constant training and the is take a look around the world many economic activities as Slovenia is among the highest frequent analysis of results. The and roll up our sleeves, use our possible are carried out in Slo- in Europe and that its wage in- times when one could take some common sense, and try to learn as venia instead of being moved to equality is the lowest? time out to catch one’s breath are much as possible from past mis- environments with more stimu- It is difficult for me to com- long gone, unfortunately. In fact, takes; we should also look for op- lating fiscal rules. Support can ment on the social solidarity of those times have never existed. portunities in these times of crisis. also be given by those segments particular European countries.

Among the measures aimed adverse business conditions so Krka Group predicts sales total- ties, the continuous upgrading at improving the economic situ- quickly. ling EUR 1.134 billion, meaning of knowledge and, above all, in- ation, most of the emphasis will The crisis has undoubtedly growth of 6%. vesting in people, since they ful- be devoted to those which en- had an effect on the pharma- fil the company’s objectives. hance economic competitive- ceutical industry; proof of this What is the competitive ad- ness; as a result, labour market can be seen in the many compa- vantage that allows you to do How do you deal with cur- reform seems to be essential. nies that were once successful this? rency fluctuations? Irrespective of what hap- but are now in great difficulties. In addition to motivated and Given the strong diversifica- pens, the social partners will Owing to the lack of money skilled employees, I would like to tion in our international busi- have to come to an agreement for healthcare, we are faced draw attention to our flexibility. ness operations, we cannot avoid on the labour market issue. with downward pressures on What is meant here is the speed being exposed to fluctuations From a long-term social and so- drug prices. Despite the adverse with which we bring our prod- between currencies; lately, this cietal sustainability perspective, economic conditions, we have ucts to market, as well as our re- applies, in particular, to the Rus- it would be a positive move for managed to maintain our posi- sponse to market developments sian ruble, Romanian leu, Polish them to get early agreement on tion as one of the leading gener- after the product’s launch. Speed zloty and Ukrainian hryvnia, as these issues. ic pharmaceutical businesses in and a flexible approach, which well as several other currencies. the world, and been successful are part of Krka’s core values, In the long run, we try to pro- You are running a company in creating a solid starting point seem to be key competitive ad- tect ourselves against the risks that has not been affected by for this year and the next. In vantages at present. Those able to by levelling-out the volume of the crisis. What are the reasons order to ensure the company’s adapt quickly will not feel the ef- claims and liabilities with re- behind your success? What is growth and development, it is fects of the crisis so keenly. spect to a particular currency. the essence of your philosophy, vital that the company’s own Providing advice to others From time to time, we decide which yields such good results? R&D activities help create new on how to address the prob- on protection through financial What advice would you give to products, that they are brought lems they face is not easy, since instruments. This year, the first companies that are not doing so to market, and, of course, that circumstances differ between quarter was relatively favour- well? they are sold. Our company is industries. It is a truism, how- able, since we had positive net I would not agree that Krka very sales-oriented. This does ever, that success doesn’t hap- exchange rate differences. has not been affected by the re- not mean that we neglect cost pen overnight and without hard cession. However, it is true that, control; the key to growth is work. As already mentioned, the We cannot avoid this question given our international business sales, i.e. revenues. Our plans key to a well run business lies – which is self-critical in nature. orientation, we have survived a are optimistic. Trends have re- in a focus on selling interesting Why do some Slovenian compa- number of crises in the past and vealed that the generic pharma- products and services of a high nies not have sufficiently ambi- learned much from them. This is ceutical industry will continue standard, investment in devel- tious plans to attract investors? Is probably why we can adapt to to strengthen. This year, the opment and production capaci- this the fault of managers, fatal-

14 Government Communication Office Sinfo – Slovenian information 15 BusinessBusiness Nataša Bušljeta, photo: STA sion’s lower forecast concern- serves as the basis for econom- ing the movement of Slovenian ic growth forecasts. GDP is, in particular, a conse- The cost-saving measures quence of differing expecta- adopted by Slovenia have tions in terms of import and succeeded in reversing a FOREIGN INVESTMENTS export trends and the resulting three-year trend when the contribution of international deficit remained at practically Russian investments worth billions trade to GDP growth. Econo- the same level each year. Even Russian companies are seek- markets are better than those mists also estimate that Slo- last autumn, the European ing investment opportunities for Western European markets. venian GDP will not fall below Commission was still predict- in Slovenia. Preliminary dis- “There are many opportunities 1.4%, as predicted by the Eu- ing a 5.3% deficit. The mea- cussions are underway on in- for Russian partners to make ropean Commission, because sures were also welcomed by vestments in all types of travel investments and connections cost-saving measures have finance ministers and the Euro infrastructure, from railways in Slovenia, to acquire some been already included in the Group president, Jean-Claude and motorways to the Port of of our companies, even banks, stability programme, which Juncker. Koper. The biggest Russian in- thereby creating improved op- PM Janez Janša met Alexey Miller, the CEO of Gazprom. vestment in Slovenia, worth portunities for business in our over EUR 1 billion, is the South country,” the President of the FOREIGN INVESTMENT s Stream pipeline. Last year the Chamber of Commerce and number of Russian tourists in Industry of Slovenia, Samo Janša and Miller discuss South Stream project Slovenia increased by more Hribar Milič, explained in his in Slovenia than 30%. The Russian am- speech at the Russian-Slo- bassador to Slovenia, Doku venian business conference. On 30 May, the Prime Minis- Gazprom and Plinovodi will Zavgayev, is convinced that There are also many opportu- ter of the Republic of Slovenia, each have a 50% share in the the realisation of the package nities for Slovenian exports to Janez Janša, met Alexey Miller, venture, which will have its of government measures will the Russian Federation. An ex- the CEO of the Russian energy registered office in Slovenia. contribute to the develop- ample would be the Automo- giant, Gazprom. Their discus- The company will be man- PM Janez Janša’s first official visit abroad was paid to Germany. ment of the Slovenian econ- tive Cluster of Slovenia, which sions focused primarily on the aged by two directors, one omy and attract more foreign generated turnover in the Rus- South Stream pipeline project. from each partner. Accord- ECONOMIC COOPERATION investors. The largest Russian sian market of EUR 24 million Miller brought the Slovenian ing to Eberlinc, the feasibil- bank, Sberbank, which re- in 2009, EUR 70 million last Prime Minister up to speed ity study for the South Stream Germany – an important trade partner cently bought the Austrian year, and, together with com- with the project’s develop- pipeline route in Slovenia has and investor bank, Volksbank, has entered panies in Slovenian-Russian ment – a study of the whole been developed and approved the Slovenian market. The ownership, a total of EUR 110 undertaking has been com- by both partners, and will be The Slovenian Prime Minister, CEO of Deutsche Bahn AG, forecasts for Central European million. pleted, project documentation specified in more detail during Janez Janša’s, first official visit Rüdiger Grube, and a discus- is being prepared, and work is the course of the siting pro- abroad was paid to Germany, sion on establishing a logistics expected to begin at the end of cedures, in accordance with THE ECONOMY which is Slovenia’s most im- holding between Slovenia and TRAVELLING this year. They agreed that the Slovenian legislation. The total portant trading partner. Slo- Deutsche Bahn. project is of national signifi- investment is worth approxi- Slovenian economy to contract this year venia’s trade with Germany Prime Minister Janša was then Development of connections cance and that it will have a mately EUR 1 billion. amounts to around a fifth of received by Chancellor An- The European Commission’s Commission’s general forecast positive impact on energy se- The final decision on the route total foreign trade; in 2010, gela Merkel, with whom he spring forecast for Slovenia is for the euro zone is that the fis- from Ljubljana airport curity in Europe. of the whole length of the trade in goods came to around discussed the reform efforts that Slovenia will record a 1.4% cal situation will improve. After a few years, the Hungar- lion last year, expects to carry The establishment of the South South Stream pipeline will be EUR 3.6 billion in both direc- being made in both countries. reduction in GDP and a fall in According to the European Bank ian low-cost airline Wizz Air more than 70,000 passengers Stream Slovenia joint ven- known by November. The final tions. Slovenia’s exports to They agreed that sustainable the fiscal deficit to 4.3% of GDP for Reconstruction and Devel- is to return to Ljubljana Jože to and from the two destina- ture, which is jointly owned map of the route is expected Germany mostly comprise budgets and fiscal stability are this year. For the euro zone and opment (EBRD), Slovenia will Pučnik Airport, and will re- tions mentioned above in its by Gazprom and the Slovenian to include Bulgaria, Slovenia, electrical machinery and vital – but insufficient on their the entire EU, the European record a 2% decline in GDP this connect Ljubljana with Brus- first year, and should create 70 company, Plinovodi, is in its Serbia and Hungary, while equipment and their parts, own – to achieve sustainable Commission confirmed its Feb- year and a further 1.1% in the sels and London. The airline new jobs in Slovenia. final phase. The contract for Austria has not been included audio and visual recording and growth. ruary growth forecast – GDP in next. In its forecast, the EBRD will start flying to Charleroi Aerodrom Ljubljana also wel- establishing the venture was thus far. In January, Gazprom reproduction equipment, and With a view to further im- the euro zone will decrease by points to the credit crunch and Airport, south of Brussels, on comes the re-establishment signed by Miller and the CEO decided to begin construction the respective parts and ac- proving cooperation between 0.3% and overall GDP growth in a reduction in economic com- 29 October, and will start fly- of cooperation with Wizz Air. of Plinovodi, Marjan Eberlinc, in December this year, and not cessories (22%). This category the two countries, the Slove- the EU will be zero. petitiveness as the two biggest ing to London Luton Airport The airline industry is under- on 31 May in Portorož, where in 2013 as previously planned. of products is also ranked first nian Government has begun The European Commission’s difficulties, and is the most pes- on 30 October. Should these going major upheavals and the they met at the opening of The pipeline, the construction (13%) in terms of imports from to adopt measures aimed at forecast for Slovenia next simistic of all international in- flight destinations prove to be entry of Wizz Air represents a the European Business Con- of which is estimated to be Germany. shaping such a business en- year is that it will record 0.7% stitutions in its forecasts. attractive, Wizz Air will fur- key turning point in Ljubljana gress, where more than 200 worth approximately EUR 16.5 Germany is also an impor- vironment, as this would be growth in GDP, and that its fis- These forecasts are slightly ther strengthen its presence in Airport’s further development. delegates and guests from 24 billion and which should have tant investor in Slovenia, more attractive for foreign in- cal deficit will be reduced to different from the forecasts Ljubljana and set up its air base Successful cooperation with Member States of the Orga- a capacity of 63 billion cubic particularly in the area of in- vestment. Among other things, 3.8% of GDP. Next year, the of the Institute of Macroeco- there. Wizz Air will also have a fa- nization for Security and Co- metres of natural gas per year, frastructure (mostly railway the Government reduced cor- euro zone is expected to record nomic Analysis and Develop- Wizz Air, the foremost low- vourable impact on Slovenian operation in Europe (OSCE) is to be completed by 2015, infrastructure). The Prime poration tax and introduced 1% growth, while Europe as ment (IMAD), which predict a cost airline in Central and tourism, and cooperation be- discussed energy security and and the first supplies of gas are Minister’s two-day visit start- tax reliefs for investments and a whole will record growth of 0.9% drop in GDP. According to Eastern Europe, which gener- tween this Hungarian airline new opportunities for natural expected to arrive by the end ed with a meeting with the tax holidays. 1.3%. In addition, the European IMAD, the European Commis- ated a profit of EUR 40 mil- and Adria Airways Tehnika. gas. of that year.

16 Government Communication Office 17 REGIONAL DEVELOPMENT interesting information: “We they are currently only waiting are the only development for the national spatial plan to agency established by one mu- be adopted in order to be able nicipality (the Municipality of to begin with the implemen- Jože Osterman, photo: The Regional Development Agency of the Ljubljana urban region archive Ljubljana); the 25 other mu- tation of their development nicipalities in the region then measures. Despite the legal joined, and they finance it on a hierarchy provided by the law regular basis. which defines the superior- It seems this is a very posi- ity of national plans, it is clear tive development since the re- that priority is usually given to Ljubljana Urban Region – engine gion acts as a stable, mutually those who are faster and more connected entity, for which the willing, since the arguments in agency itself, within its bod- favour of doing so are more of- of the Slovenian economy ies, can carry out the majority ten on their side. of adjustments and, as a result, In considering such stable a number of tough time-con- foundations that established suming negotiations are not the Ljubljana urban region as a necessary. These bodies include hard conglomerate of the city The Regional Development Agency of the Ljubljana urban region is located in a beautiful new building in the the most senior municipality and municipalities (by which middle of the Technology Park in south Ljubljana. This is a new area intended in particular for small and medium- representatives – the mayors – the region has already start- sized enterprises which deal with various services in the field of advanced technologies; it was officially opened a and, in various project groups, ed to function as an informal the municipalities’ expert as- landscape), the creation of de- good four years ago. There is no better place for the location of the development agency, as it is literally surrounded sociates take an active part in velopment plans is significant- by businesses which play an important role in creating the future of the city and connecting regions. resolving all details in con- ly faster and is likely to increase The Ljubljana urban region Key to success: unity and nection with their municipali- development priorities of this is practically covered by the cooperation ties, in direct cooperation with part of Slovenia, even beyond Osrednjeslovenska statisti- experts. In 2007, the region the present scope. One of the cal region. This region is rather Therefore, it may seem sur- adopted the Regional Develop- critical weaknesses of using special compared to the twelve prising that only one develop- ment Programme 2007–2013 European funds in Slovenia is Slovenian regions in terms of ment agency operates in this through which it established too few good projects prepared; the concentration of produc- large urban region, as there its development frameworks this does not present a big tion industries, business enti- are four development agencies relatively early. In some places, problem in the Ljubljana re- ties and finance in Slovenia. It in the considerably smaller these consequences can be ob- gion. Therefore, the region has covers an area in which about Goriška region (already pre- served and are beneficial. On in due course solved one of the 26% of the state’s population sented in the last issue of Sin- this basis, the City of Ljubljana most sensitive problems facing live. Data show that this region fo) which, however, cooperate and a considerable number of the majority of other Slovenian is home to about 32,77% of all very well. the municipalities in the re- regions which in some areas Slovenian companies which Liljana Madjar who has gion have already adopted their lead to a kind of disaster; it es- generate approximately 45% of been managing the Ljubljana spatial plans and the most im- tablished waste landfills that revenues yielded in the coun- agency since its inception, portant operative development operate according to all Euro- try, and these companies em- draws our attention to some acts, so that, in several areas, pean environmental standards ploy about 38% of all the people employed. The gross domestic product (GDP) per capita in the region was EUR 24,660 in 2009, followed by the Obalnokraška region with EUR 18,848 GDP per capita. In terms of purchase power standards in relation to the EU average, the region has an index of 122 for 2009 (i.e. over 22% above the European average) whereas the Slovenian average index is 89; in Slovenia, only the Obalnokraška region – with an index of approximately 93 – exceeds this average. These rather ambiguous data – which reveal considerable differences between the regions (although these differences are small in Slovenia compared to some other countries) – show that central Slovenia is a very strong economic engine.

18 Government Communication Office Sinfo – Slovenian information 19 (RCERO) and according to terland. The great development sive operational plans which environment, as the surround- itself as an independent entity had practically no opportu- these standards, it participates of the capital city which in foresee the establishment of 36 ing technology park, literally, has been growing constantly; it nity to use the European cohe- in the system of waste separa- this area, brought about most Park-and-Ride sites, the sys- poses challenges for connect- is developing into a new media sion funds, which represented tion and decomposition. These of its service, industry and fi- tem by which the majority of ing the number of relatively centre where everybody with a a large source of funds in its are significant issues. Although nance activities, followed by passengers in private vehicles small business entities located certain interest in doing some- neighbouring regions. Today, the director denies that the fact man power, created a situation get to public means of trans- there. This is not the only rea- thing can learn how an idea the situation is different; the that plans are developed within that arose as a consequence of port at some point and thus son: in the region, there are can be realised. This represents relevant employees learned, the region is one of important the neglected development of help improve traffic flow and some other similar technology an enormous scope of activi- with the help of the agency, the factors of this relatively favour- public transport and the un- efficiency. On this basis, many parks, development incubators ties for the 18 people working procedures for the successful able course of events, the facts bridled development of pri- policies in the adopted spatial and open activities which need in the agency. utilisation of European funds speak differently. vate transport when every day, plans could be implemented. integration and close coopera- so that efficiency in utilising about 120,000 passenger ve- tion in order to be realised. The Europe helps funds is on the increase, even The biggest problem is hicles travel to the city (and at Entrepreneurship agency has recently focused its by more than once a year. In traffic the end of a working day leave development attention on tourism, which The director points out that these precarious times, this is it), which cause, on the one has flourished in the region; European funds are of the ut- an excellent solution. The optimism shown by Although the region has hand, traffic congestion and, The agency’s second de- our capital city has recorded most importance in planning a two-digit increase in tour- regional development, par- this agency’s young person- successfully resolved the on the other, a great ambition velopment opportunity is to promote entrepreneurship ist visits each year. Since the ticularly in the current situa- nel is almost contagious. In the aforementioned basic devel- to extend traffic routes. The and good business initiatives Ljubljana hinterland is not well tion. During the very time of predominantly gloomy atmo- opment elements, there is no development agency has pre- in general. The agency comes known, although it has in- the crisis, which is character- sphere of the economic crisis, shortage of problems requir- pared a strategic study which up with practical and direct teresting natural and cultural ised by the credit crunch and when many people lament ing prompt solutions. The big- covers the entire region and solutions which are based par- value, the integration in pro- enormous debts incurred by over the situation, this firm be- gest challenge is traffic, and on the basis of which, traffic ticularly on the development of moting, organising cultural and Slovenian companies as well lief in development opportuni- the agency has been devoting should be gradually regulated personnel. In this respect, The tourist events and general tour- as public expenditure restric- ties is refreshing and beneficial. most of its attention to this is- in the coming decade so as to Regional of creative economy ist offers is one of the most suc- tions, which are reflected in And it shows results! Today, the sue. In 2009, a comprehensive include public transport (bus, was developed where poten- cessful areas the agency deals investment resources, there crisis is felt less keenly in Lju- study of traffic was completed train and tram) through which tial entrepreneurs are trained with. This also partly refers to would not be so many devel- bljana than in other parts of which, after a lengthy period, the transport of the entire re- and supported to succeed and the project the agency carries opment opportunities with- Slovenia. It appears that this included a careful analysis of gion, especially its centre – the establish their own enterpris- out concerning the quality of out Europe. There were some is the result of significantly the (random) developments of City of Ljubljana, would be sig- es. In a special way of grant- life of related towns, paying complaints that the central greater unity, self-confidence the last decades which have re- nificantly better developed in ing scholarship where a great special attention to Ljubljana, region had been unsuccessful and the capacity of cooperation Lilijana Madjar, Manager of Ljubljana Regional Development Agency. sulted from a certain metropo- terms of energy and environ- deal of European funds are which, as the capital city, tries in drawing on European funds that are present here. Cohesion lisation of Ljubljana and the ment. In that respect, the agen- obtained, investment is made to compare with about twenty a few year ago, which resulted and a sense of community pro- increased passivity of its hin- cy has already prepared exten- in young employees, entre- other similar European cities. from the fact that the central – vide a basis for faster progress. preneurs and experts by mak- At the same time, the agency and most developed – region ing direct contact with a future employer and early inclusion in a working process whereby the way of granting scholar- ship is very encouraging for both a receiver and employer. The many further educational forms which, in one way or another, are integrated into the work arouse great interest so that all these forms of educa- tion are fully occupied, as con- firmed by the agency manage- ment. What appears to be espe- cially innovative and deserves full attention is the agency’s attempt to unite and link pro- duction potentials. The cre- ation of mutually linked busi- ness chains and development networks, which represents an optimal way of particularly that type of production that is dis- tinguished by the highest value added, has, for several years, been the main motto of the agency where success was also achieved. Last but not least, they are forced by their direct

20 Government Communication Office Sinfo – Slovenian information 21 Photo: personal archive Photo: personal archive

Derya Kanbay, Ambassador of Turkey to Slovenia Assoc. Prof. Dr. Milan Jazbec, Ambassador of Slovenia to Turkey

A MODEL PARTNERSHIP Strategic Partnership as a Foreign Policy Backbone

Turkey recognized Slovenia on 6 were discussed and reviewed by the number of 41.870 Slovene citizens visited The implementation of foreign policy This was the first visit of a Prime Minister to a row. We are de facto witnessing the big- February 1992 soon after Slovenia declared Turkish Prime Minister and his Slovene Turkey. On the other hand, as of 25 August should always be a twofold process. Firstly, the new Slovene Government and of Turk- gest ever PR campaign and promotion of its independence on 25 June 1991. Turkish counterpart. Prime Minister Mr. Erdoğan 2010, Slovene citizens were granted visa it requires a clear program and secondly it ish ever. Both delegations held detailed and Slovenia in Turkey. Embassy in Ljubljana became operational also visited the President of the Slovene exemption for travelling to Turkey for necessitates to a certain extent the capabil- very concrete discussions. The two Prime Last but not least, the contribution of all as of 1 April 1993 and Slovenia opened its National Assembly Mr. Gregor Virant and touristic or commercial purposes which ity to react to the changing circumstances, Ministers will meet again next year in An- five Honorary Consuls of Slovenia in Tur- Embassy in Ankara in September 1996. the President of the Republic of Slovenia has been a positive factor in the promotion along the adopted program. With other kara to hold intergovernmental ministerial key (Istanbul, Izmir, Antalya, Gaziantep, Since then, the bilateral relations Dr. Danilo Türk and had the opportunity of tourism. Likewise, it is gladly observed words, there has to be a comprehensible session. Prior to this the Joint Economic and Iskenderun) is highly valuable and we between the two countries have been to express and exchange views on bilateral that, touristically, there is a growing understanding of foreign policy approach Commission will meet in Ljubljana this are looking forward to the new ones who’ll progressing in almost all fields in a friendly and global issues. IFIMES, on the occasion interest from Turkish people to Slovenia. and goals as well as the ability to be cre- autumn and the Slovene Turkish Business join the group soon. and constructive manner. This tendency of this visit, organized a ceremony where The effects of ongoing positive ative, to produce meaningful and substan- Council will meet in Istanbul. The above presented and explained for- in the relations has been promoted by the Prime Minister Mr. Recep Tayyip Erdoğan relations in all fields between the two tial events. Additionally, it is good to have Secondly, meetings and visits among eign policy output could therefore serve as high level political dialogue between the was presented the “World Personality of countries are also being felt in the an institutionalized frame, which is at the business people from various areas are an example for an analytical case study. Its two countries. the Decade Award” by the Institute. cultural and educational spheres. There same time flexible enough to vibrate re- well on track. Let’s have a look at few ex- substance is known and defined; its pa- Slovenia and Turkey have developed As to Turkey’s relations with the EU, is a growing interest in Slovenia towards sults. Relations between Slovenia and Tur- amples. Recently two Turkish Companies rameters are flexible and adaptable, the a mutually beneficial and harmorious Slovenia is among the supporters of the Turkish contemporary art and artists, film key could offer an example for such an ap- invested in Slovene ones (Lesna Slovenj dynamics follows an upward trend. The cooperation atmosphere especially after enlargement of the Union and Turkey’s and music. Turkish artists and works of proach in pursuing foreign policy of a small Gradec and Farba Prebold), while for ex- friendship between Slovenia and Turkey the accession of Slovenia to the EU. Slovenia EU membership, and this point is being art are taking place in significant artistic state like Slovenia. ample Izoteh Ljubljana and Izober Kayseri show that the scale practically doesn’t is well aware of Turkey’s geo-political expressed by Slovene officials at the events in Slovenia . Turkey is participating Bilateral relations between Slovenia have been cooperating for some time by matter; it actually inspires and encourages. strength and historical advantages, and highest level on every occasion. Slovene in the program of Maribor-2012 Cultural and Turkey have been on the rise since now. Discussion to upgrade cooperation perceives Turkey as a regional power and Government has confirmed its vision Capital of Europe with modern dance Turkey’s recognition of the Slovene inde- with the Port of Koper is under way and takes diligent attention in cooperation on Turkey’s accession to the EU at the performance and with traditional Turkish pendence in early February 1992. In 2005 also cooperation between Talum and Cev- with Turkey. Following the mutual visits of meetings during the recent official visit of decorative arts. the amount of bilateral trade doubled and her is gaining on drive. A Memorandum of the Presidents of the two countries in 2009 the Turkish Prime Minister . Slovenes are also interested in Turkish relations gained significantly on momen- Understanding in the field of energy is be- and 2010, the official visit of the Prime Bilateral economic relations have not literature and as a result of that Slovene tum during the Slovene EU Presidency in ing prepared and negotiations to conclude Minister of Slovenia to Turkey in March 2011 yet been able to seize its potential level. publishers are translating the works of the first part of 2008. In March 2011 the the bilateral agreement on social security was highlighted by the Turkey Slovenia In 2011, total trade volume between eminent Turkish authors into Slovene Strategic Partnership was signed, which will be launched soon. Strategic Partnership accord signed by Turkey and Slovenia was 966.660.000 US language. Besides, Turkish students who stems from previous achievements and Thirdly, public and cultural activities. the Prime Ministers of the two countries. Dollars, with the foreign trade balance are being educated in Slovenia within the paves the way for further and all encom- During recent months there has been a Strategic parnership which envisages a on Turkish side. On the other hand, as of framework of the Erasmus program, play passing deepening as well as enhancing number of various activities around Tur- regular high level political dialogue as well December 2010, 17 Slovene originated an important role in the development of of bilateral relations. This event marks key, promoting Slovenia and friendship as a close cooperation on strengthening firms were operational in Turkey. Turkish social and cultural relations with Slovenia. the milestone and has become the foreign between the two countries. A special issue bilateral trade and investment, Turkey’s investments in Slovenia are small and Prospering relations in all fields are policy backbone. It enables both coun- of the Diplo Atlas Magazine on Slovenia EU accession, regional stability and peace medium sized enterprises, functioning in not only restricted with the bilateral level, tries and governments to carefully plan was published in Turkish, in 7.000 copies. efforts especially in the Balkans, combating the sectors of restaurant, textile, ready- but also display itself in international activities and produce events. The idea for The Turkish Prime Minister Erdoğan, when all forms of terrorism and organized crime, to-wear, jewellery and tourism. Turkish institutions and platforms. This conception the Partnership emerged during an infor- visiting Slovenia, received the “World Per- cooperation on environmental issues and Government is encouraging Turkish provides close cooperation between mal meeting, which I had with the Prime sonality of the Decade” Award by The In- energy security, intercultural dialogue, businessmen to explore investment Turkey and Slovenia in many fields. In Minister Erdoğan in late January 2011 in ternational Institute for Middle East and education, research and cultural issues. opportunities in Slovenia and to join hands this context, outstanding responsibilities Erzurum. In the year 2012 the celebration Balkans Studies IFIMES from Ljubljana. The recent official visit of Turkish for projects in third markets. The Joint undertaken by the two countries in the of the twentieth anniversary of the dip- The ceremony was broadcasted live on Prime Minister Mr. Recep Tayyip Erdoğan Economic Council Meeting between the international sphere, offer significant lomatic relations adds significantly to the three main TV Turkish channels. A series to Slovenia on 7 May 2012 accompanied the two countries which is scheduled for opportunities in contribution to world momentum and substance. of Slovene books is being translated to by seven Ministers of Government and the second half of 2012 will concentrate on peace and prosperity. Three topics should be pointed out Turkish language, celebrating the twen- three members of the Turkish Parliament taking concrete steps to further strengthen within this frame. tieth anniversary of diplomatic relations. was the resemblence and the proper economic cooperation. Firstly, an increased dynamics of high Interviews in Turkish national and local application of the Strategic Partnership Slovene society is vastly interested political visits. The Turkish Prime Minis- media are on the regular agenda. The Is- accord. Almost all of the main elements of in Turkey and has been increasingly ter Recep Tayyip Erdoğan visited Slovenia tanbul International Advertising Festival the bilateral Strategic Partnership accord travelling to the country. In 2011, a total recently, accompanied by seven ministers. was held in January for the second time in

22 Government Communication Office Sinfo – Slovenian information 23 art&culture

Marjan Strojan, President of Slovenian PEN

Jože Osterman, photo: STA Bled hosts PEN International

In mid-May, Bled hosted the 44th International Writers’ Meet- cused on the issue of ethics. The President of the Slovene Academy ing, an event that has become one of the most recognisable and of Sciences and Arts, Jože Trontelj, highlighted the question as to reputable intellectual features of the town. The President of the where the unethical exploitation of human beings will stop as a PEN International, John Ralston Saul, confirmed this by stating key dilemma, and went on to emphasise that human dignity can- that Bled is a place where new ideas for the further work of this not depend on utilitarian criteria. The ethic that promotes personal association are being born, while hoping that it would maintain benefits of individuals cannot be a support for the future. Janko this reputation. Prunk spoke of the decline of the Western rationalistic civilisation This year, Bled hosted fifty writers who took part in two round- that we are currently witnessing and pointed out that in such mo- tables in four days. A further meeting was held by the International ments, new movements have nevertheless always sprung up and PEN Writers for Peace Committee, which considered the situation established new foundations. Sylvestre Clannncier from France of writers in various countries and draws attention to potential touched upon the excesses of intellect and pointed out the signifi- violation of their rights or even threats to their life. On this oc- cance of the intellect being attentive to itself, while his colleague, casion, they expressed their utmost concern over the situation in Jean-Luc Despax spoke of neoliberalism and globalisation. Eliza- Mexico, where one hundred people, mostly journalists and writ- bet Csiscery-Ronay described how visitors from the West perceive ers, had been killed over the last few months in conflicts between Hungary and spoke of a country’s right to decide on its future the Mexican authorities and the narco-mafia; these conditions are independently. Suggesting an urgent need for a revolution, one the cause of an increasing self-censorship. which would make an end to the current blockade of the spiri- Moreover, PEN members are highly concerned about the situa- tual, Zeki Ergas from Switzerland was the last to appear at the first Hana Souček Morača; photo: National Gallery archive and personal archive of Alenka Bartl tion in the Middle East and Morocco, where writers are also among round-table discussions. the most threatened people. The Israeli participant of the meet- The second round table, entitled Perennial Modernity and the ing addressed the situation in Israel. While putting the blame for Future of Writing, focused on the issue of literary creation. While Alenka Bartl, costume designer the current situation on both parties involved in the conflict, she discussing the relation between literature and contemporary soci- stated that at least 70 per cent of Israelis want to live in peace. In ety, the relevant conclusions of the participants considerably dif- For fifty-five years, she has designed over 500 theatre cos- the Zlata Arena award was also introduced in the area of costume Morocco there is an increase in self-censorship, as its government fered. For some, literature has become a supranational art, because tumes, participated in over forty film and television productions design at the Festival of Yugoslav Film in Pula. She cooperated restricts the translation of literary works into foreign languages, the models enshrining it as the core of a national identity have dis- and set up the foundations of the Slovenian Costume Design De- with all the most important directors in the former Yugoslavia thus gradually narrowing the space for free creativity and discour- integrated, while others supported the view that poetry neverthe- partment at the Academy of Theatre, Film, Radio and Television and held several exhibitions both at home and abroad. She has aging the authors from writing. It would be right and proper that less possesses an integrating power bestowing significant energy and the Academy of Fine Arts and Design in Ljubljana. You may received numerous prizes and awards, including, among others, this situation become a cause for global concern. to nations. Certain participants, particularly the representatives of ask who this costume design mistress is, blending fabric and co- the Prešeren Fund Award in 1972 and the Prešeren Award for life- On the opening day, the participants of the meeting were re- the countries that were a decade ago involved in murderous Bal- lours as if by magic. This is Alenka Bartl, a woman who — in the time achievement in 1989. ceived by the President of Slovenia, Danilo Türk. In his address, kan wars, nevertheless perceive literature as an indispensable in- words State Secretary Aleksander Zorn delivered upon the open- The exhibition, which is dedicated to her opus and produced he called on them to search for new paths towards the resolution strument of the consolidation of the national identity. ing of a major exhibition devoted to a retrospection of her opus in cooperation between the Slovenian National Theatre Museum of the problems of mankind that, though untrodden or less used, The writers’ meeting was opened with a very pleasant evening — ennobled a profession, a school and the art of costume design. and the National Gallery, is open for visits until 24 June. In the could nevertheless lead to better solutions. Joining Mr Türk on presentation of literature and music from the Prekmurje and Po- Alenka Bartl’s creative career has been extremely varied. National Gallery there are video recordings of performances, fif- this issue, the Slovenian PEN President, Marjan Strojan, pointed rabje regions — works which are quite mysterious and, unfortu- She was one of the first Slovenian professional costume design- teen costumes and 330 costume sketches, with explanatory run- out that poetry indeed offers unclear answers, sometimes even in nately, still poorly known among Slovenes, despite the fact that ers to have completed a university degree in fine arts and cos- ning texts on her work, written by Ivo Svetina. In the words of the form of dilemmas; therefore, the decision always lies within they have continuously received important awards. While the tume design. Even before obtaining her degree in Belgrade, she Mr Svetina, Director of the Slovenian National Theatre Museum, us. Poetry’s most profound message is that it reminds us that we authors Milan Vicentič, Jože Ftičar and Francek Mukič presented had designed her first theatre, opera and ballet costumes in the Alenka Bartl created a specific art genre in theatre performance, are human beings, and that human beings have always been faced their works, other participants highlighted the significance of pro- Slovenian National Theatre in Ljubljana in the early 1950s. She thereby giving special importance to the hitherto overlooked role with similar questions as we are. tecting small and endangered languages and dialects, such as the invested great efforts in promoting costume design as an inde- of costume design. She showed us the importance of a costume At the first round-table, entitled Transformation — New Paths Prekmurje and Porabje dialects. pendent art genre in Slovenia and Yugoslavia. On her initiative, which is not just a dress, but much, much more. or the Decline of Western Rationalistic Civilisation, the writers fo-

24 Government Communication Office Sinfo – Slovenian information 25 art&culture

Jože Osterman, photo: STA Nobel Prize winners visit Maribor

The event which, among numerous other events, caused the on our lives. Although this may not be the case with every one of most excitement in May in Maribor was a visit and lectures by four us, the growing number of visitors and more intense media reac- Nobel Peace Prize winners. The first to be welcomed was the four- tion to it raise hopes that our lives are not totally dependent on teenth Dalai Lama of Tibet, Tenzin Gyatso. His first speech was in money. Tabor Hall, the largest venue; later, he appeared in the large hall On this occasion, it should again be mentioned that the ECC of Maribor Theatre, together with the other Nobel laureates, Mu- project is still running, and is exceeding expectations in many re- hammad Yunus, Rigoberta Menchu Tum and Slovenian professor spects; above all, this is a successful compensation for a fact that Franciska’s Shaft Building Lučka Kajfež Bogataj, who won the Nobel Prize as a member of the Maribor received almost nothing in exchange in terms of invest- IPCC Working Group on environmental issues. ment. Maribor thus developed a new type of pattern in which the Jože Osterman, photo: Photo Anton Zelenc, photograph collection of the Idrija Municipal Museum In all respects, this was a great event, imbued with a peaceful main value is given to a locally flavoured cultural production and, focus on those universal themes that our present and future lives in particular, to alternative ways of everyday cultural expression depend on: solidarity, openness, tolerance and sustainable human reflected in the people’s daily lives and performed as an experi- development. ment within the Urbane brazde (Urban Furrows) programme. Idrija Mercury Mine – on the UNESCO Professor Yunus gave a lecture on social entrepreneurship, This context was given much attention during the discussion which he is convinced can help resolve many problems, since it on the European capitals of culture in Vienna, which was organ- is aimed at meeting the needs of people and not at making profit. ised by the Slovenian cultural-information centre in cooperation World Heritage List? Rigoberta Menchu Tum discussed the role of women in the ef- with the Eco-social festival Soho in Ottakring and the Soho or- forts for peace and showed in detail the situation in her homeland ganisation. The central question during the discussion was wheth- Slovenia is a country with an interesting cultural and natural these properties. However, these failed candidacies nevertheless of Guatemala, where violence and lawlessness have devastated the er the capitals of culture can make a contribution to sustainable heritage. However, the promotion of our heritage is relatively poor, helped our experts master the criteria that need to be considered country and its people. However, through detailed presentations development. In addition to the Maribor project, the discussion and only two of our sites have been entered on the UNESCO World when submitting a nomination proposal for inscription. It was es- of relevant information, her foundation has succeeded in signifi- also included the Graz project (2003) and the Linz project (2009), Heritage List thus far: the Škocjan Caves, which were granted this sential to learn that our own admiration of a site is not the most cantly raising people’s awareness of the problem of Guatemala. which are considered the most successful projects of this type. status over three decades ago in the former Yugoslavia, and the important aspect, but rather the outstanding value of the monu- Lučka Bogataj talked about the possible future scenarios in However, the differences between them are considerable: the Graz pile-dwellings in Ljubljansko Barje, which were entered on the ment within the context of the development of our civilisation. light of coming climate changes and warned of the wrong ap- project was rather spectacular on account of its investments and World Heritage List three years ago, together with some locations The Idrija Mercury Mine complex, which, from its very begin- proaches regarding the resolution of environmental issues. Incor- megaprojects; Linz placed more weight on its locally-flavoured in Switzerland. In recent years, Slovenia has invested much greater nings, was considered one of the best of its kind – along with a rect economic models, ecosystem losses, growth and inequality cultural production, while Maribor is trying to reach into the most efforts in promoting the most outstanding examples of our heri- similar mine in the Spanish Almadén – fully meets these criteria. of the world’s population, exponentially growing exploitation of common places of individuals’ lives and to ennoble them through tage. Since Slovenia gained independence in 1991, there have been Mercury is a very toxic liquid metal which is almost no longer natural resources and the accompanying climate changes do not art and culture. quite a few attempts at inclusion on the World Heritage List: first used since it is difficult to degrade and remove, yet it has played offer much hope for the long-term improvement of the situation In defining Maribor 2012, we need to mention the beautiful off, Kras as a specific cultural landscape, then Fužinske planine an extremely important role in the history of human technological on our planet. Key issues such as how to ensure 50 % more food and high quality projects of the cultural embassies of every par- (the iron foundry highlands) above Bohinj as a specific agricul- development. and water and 30 % more energy should be at the centre of our ticipating country, in particular those countries having a cultural tural cultivation culture, then the industrial town of Idrija and, Thermometers, various sensors, thermal switches and valves, attention every day. centre in Slovenia. These are the Institut Français Charles Nodier, some time later, Franja hospital, where several hundred injured incandescent lamps and luminaries in general are inventions that The European Capital of Culture, Maribor 2012, has entered its British Council Slovenia, Österreichisches Kulturforum, Istituto partisans found shelter during the Second World War. None of the would not have existed without this metal, which has been re- second third. In times of crisis, when the atmosphere is becoming Italiano di Cultura, Göthe-Institut Ljubljana, Instituto Cervantes above proposals for nomination, except the pile-dwellings pro- placed by other, less toxic substances only in recent years. Both more strained due to the adverse economic conditions, the Mari- Ljubljana, and several others that have made their contribution to posal prepared together with Switzerland, was successful, main- mines have developed important specific features in the extrac- bor cultural hub, in contrast, brings a positive and soothing effect the Maribor cultural programme. Thank you, dear friends. ly owing to our lack of sufficient maintenance and promotion of tion of this metal, because the miners were well aware of the threat

26 Government Communication Office Sinfo – Slovenian information 27 art&culture

posed by the substance they were dealing with. The special devices yielded some good news: our nomination file was given a posi- for the collection and cleaning of mercury developed in Spain and tive report or expert recommendation for inscription; this, how- in our country are a true wonder of technical ingenuity and skill, ever, will be ultimately decided on by the responsible committee given that the history of mining goes back several centuries and in Saint Petersburg at the beginning of this summer. We hope for forms the basis on which the towns of Almadén and Idrija were the best since the committee does not often contradict the propos- built. The mine in Idrija was closed down in around 1980 through als of its council. Inclusion in the World Heritage List would cer- a gradual process which set an example for the sensible and re- tainly open up a whole new chapter for Idrija: regardless of the fact spectable conclusion of an industrial activity which deserves the that, even today, Slovenia is investing considerable assets into the utmost respect of history and the environment. maintenance of the mine as a technical monument, the opportu- Slovenia, Spain and Mexico (which also has an important mer- nities for obtaining additional funds would be enhanced, and the cury mine) had submitted their nomination proposals to be con- mine would attract considerably more visitors than is currently sidered for inclusion in UNESCO World Heritage List years ago, but the case. At the same time, our national pride would swell since the committee responsible repeatedly requested that the propos- the recognition of the outstanding value of the Idrija Mine would als submitted be supplemented with new facts and data, in ac- corroborate the good reputation of Slovenia’s industrial prowess cordance with very strict criteria. This was also the reason why and diligent work, which is also pursued in other fields of industry Mexico abandoned its pursuit two years ago, whereas the other that Slovenians have mastered. In Slovenia, there are a few more two countries have persisted in supplementing their proposals. sites that would merit inscription on the World Heritage List (the At the beginning of May, the International Council on Monuments next is presumably Plečnik’s Ljubljana; we should also invest more and Sites (ICOMOS) session, which was held in Brussels, finally effort in promoting Kras).

Embassy of the Republic of Slovenia in Bern ‘The Alps - A Bird’s Eye View’, an exhibition of photographs by Matevž Lenarčič has opened in Bern

The official opening of ‘The Alps – A Bird’s Eye View’, an bition is a Slovenian contribution to marking the twentieth an- open-air exhibition of photographs by the Slovenian photogra- niversary of Swiss recognition of Slovenia and the establishment pher, pilot and environmentalist Matevž Lenarčič, took place at of diplomatic relations between the countries. The exhibition is the prestigious Zentrum Paul Klee arts centre in Bern on 1 June undoubtedly having a promotional impact for Slovenia, as it has 2012. The exhibition is the fruit of cooperation between the Em- been seen by many visitors to the Centre, which is a popular local bassy of the Republic of Slovenia in Bern, the City of Bern and the and national attraction. The exhibition very clearly puts Slovenia Zentrum Paul Klee. on the map of Europe in terms of its geographical position and The aerial photographs of the Alps from Monaco to Slovenia culture. Both the Pipistrel company, which already has an of- are exhibited on more than one hundred panels along the prom- fice in Switzerland, and a folding bike launched by the company enade beside the Zentrum Paul Klee. The photographs are ac- Studio Moderna, are also being promoted through the exhibition. companied by commentaries in German and English. Geograph- Mayor Tschäppät emphasised that the exhibition was the result ical and environmental information, and ecological, cultural and of the close ties between Ljubljana and Bern, and that the first historical texts are displayed on several additional panels, and a presentation of the exhibition outside Slovenia is in one of the special panel presents the Pipistrel ultralight aircraft from which capitals of the Alpine region. The fact that the Zentrum Paul Klee, the photos were taken. which is known for its selectiveness, was prepared to host the The one hundred and fifty guests who attended the official exhibition shows its quality, in terms of both the photographic opening were mostly Swiss, with some Slovenians resident in and textual content. Kamsti water pumping wheel at Joseph’s Shaft Switzerland and diplomats. The guests were welcomed by the A special panel displays all the exhibition’s sponsors, which Mayor of the City of Bern, Alexander Tschäppät, the Slovenian include the Ministry of Foreign Affairs of the Republic of Slove- Restored steam-powered engine of Kley’s pump Ambassador to Switzerland, Bojan Grobovšek, MSc, the direc- nia, and the following companies: Studio Moderna from Zagorje tor of the Zentrum Paul Klee, Peter Fischer, the author of the ob Savi, NLB Interfinanz from Zürich, JYL from Sion, the Sch- exhibition, Matevž Lenarčič, and the author of the commentar- netzer Puskas architectural office from Basel, and Coristal AG ies accompanying the photographs, Janez Bizjak. In his speech, from Rudolfstetten. The Slovenian Mountaineering Association Mr Grobovšek stressed Slovenia and Switzerland’s relationship ‘Triglav’ in Zürich also supported the exhibition, which is open with the Alpine region and cultures. He also said that the exhi- until 31 August 2012.

28 Government Communication Office Sinfo – Slovenian information 29 Our excellence

Matjaž Nemec, photo: STA

Elan receives Most innovative brand 2012 award

“To be first in the world is a prerequisite for a company’s business performance in today’s success. Globalisation does not give awards for tough market conditions. “If you have dedication second place. Elan reaps its rewards for staying and a passion for what you do, then being inno- cutting edge. It preserves its tradition and moves vative is not difficult,” Leon Korošec explained. forward in terms of innovation. Working with The award undoubtedly serves as a hint that our own brands separates us from multination- the company, with its business vision and cul- Elan has been awarded this year’s Most Innovative Brand 2012 award in the sports equipment category. The award als. We do not compete on prices – we compete ture, gives those who wish to invest in a new is conferred every year by German organisation Plus X Award. Elan therefore ranks alongside other prestigious on quality,” the Minister of Education, Science, product the opportunity to do so. Elan’s Brand companies to have been awarded this title in other categories: Adidas, Porsche, AEG, Blackberry, Buderus, LG, Opel Culture and Sport, Žiga Turk, said when receiv- and Product Director, Luka Grilc, stressed that ing the award for the most innovative sports this award was recognition of Elan’s innovations and Sony, and will go down in history as one of the most innovative companies. equipment 2012. over the last 20 years because, ever since the first The Elan Group is a leading producer and wooden Elan skis were created in 1945, the com- supplier of sports and leisure equipment. It has pany has been offering athletes new features and been present on the market for over 60 years. improvements every season. All Elan’s enterprises are devoted to the techni- cal development of products and progressive High quality and design design through an innovative approach and ad- vanced technology. The winter division at Elan Apart from the Most Innovative Brand 2012 manufactures skis and snowboards, the marine award, which was presented on 10 May in Co- division produces sailing equipment, while Elan logne, Germany, the Plus X Award was also con- Inventa is a leading brand in providing sports fa- ferred on Elan for the high quality and design of cilities with all the equipment they require. All its Elan Amphibio 14 skis and women’s Ilumina Elan’s production facilities are located in Cen- skis. On the global level, Elan’s greatest achieve- tral Europe. Skis and sail yachts are produced ments have included carving skis (1990), Wave- in Slovenia, and snowboards in Austria. Elan Flex (2006), a technology that provides high owns four companies which market its products torsional stiffness and simultaneously improves in Canada, Germany and Austria, Switzerland the ski’s bending ability, and Amphibio (2011), and Japan, along with independent distributors an original technology that uniquely combines around the world. a powerful edge grip and easy turning – for safe and smooth skiing. Focus on innovation Out of 120 ski models, there were four ski models with Amphibio technology that made up In its long history, Elan has constantly kept 7% of total volume sales, 16% of value and 20% abreast of new developments, with its experts of total margin, which is, according to Elan’s rep- paving the way in the field of innovations in the resentatives, a fantastic achievement. knowledge that their line of business brings new Minister Žiga Turk emphasised that Slovenia innovation milestones every four to five years. needed success stories such as Elan’s and that it The German organisation, Plus X Award, confers was now essential to create conditions condu- awards on brands that are distinguished by their cive to allowing existing SMEs to give birth to a outstanding achievements in the areas of quality, “new Elan” each year. On the occasion of this design, user experience, functionality, ergonom- noteworthy event, Elan also exhibited its inno- ics and environmental awareness. As highlighted vative and award-winning products, while the at the press conference held by Leon Korošec, a communications and marketing expert, Miro member of the Elan Management Board, this Kline, drew attention to Elan’s success in sub- award is recognition of Elan’s focus on innova- stantially increasing the value of its brand, before tion, demonstrating its strong belief that it is declaring that Slovenia could be rightly proud of through innovation that you can best influence Elan’s innovations.

30 Government Communication Office Sinfo – Slovenian information 31 green corner

Bianca Žvorc Morris, born in Murska Sobota, is an architect with a master’s degree in

Hana Souček Morača, photo: BeeZee EcoKid archive design arts from New York, and an entrepreneur; after working for twelve years in advertising, she continued her career in interactive internet projects by embarking on a sustainable development venture.

She took up this new challenge when she moved with quick to notice the plight of others. She saw an opportunity Healthy, beautiful, ethical her husband from New York to Germany because, although to employ the seamstresses who worked at Mura, the former he had been offered a new job there, she had no job to go to. major Slovenian textile factory. “It happened quite by and a joy for the whole family She worked with some of the best advertising agencies and accident, because some of them were friends of the family. companies such as Disney, Bayer, American Express, H&M, The stories of jobs lost and social distress touched my heart. Pepsi, Porsche and others, but has remained modest and I tried to help.” In this way, she gave new meaning to the focused, and was affectionately referred to by her colleagues lives of many, and helped develop the local economy in as a BeeZee (simply a working bee). “Everybody thought I Prekmurje. She says that she would like to cooperate with was a workaholic,” Bianca joked, “including in Manhattan, even more Slovenian companies in the future. “Slovenia where different rules apply and working sixteen hours a day has a future as an ecologically advanced boutique country, and on weekends is considered quite normal,” she added. based on small entrepreneurs and tradesmen. We can only She is the creative director and owner of BeeZeeDesigns, compete in terms of quality and knowledge – never with the company that brought BeeZee EcoKid – a fashion brand quantity.” Through cooperation and integration between for environment-friendly clothes, jewellery, toys and home individuals and companies, not only has she encouraged decorations for grown-ups and children – to Slovenia. The people to take an interest in their surroundings and a products are characterised by a touch of Prekmurje tradition, cleaner environment, but has also enhanced awareness that but remain appealing to buyers on the global market. “The the future should not be taken for granted, and that we must company is based in Slovenia, but I work in Germany, and work for it instead. buyers also come from the USA. The brand brings together Bianca takes a practical approach towards implementing all my passions, and is an attempt to fight for a better sustainable development, the goal of which is quality life tomorrow for our planet.” She emphasises that part of her for the people of today and tomorrow. She highlights that mission is to raise purchasing power awareness, because she people are not sufficiently aware of the importance of wants people to start thinking about what lies behind the environmental protection and an ecological way of life. She product they buy. A love for nature, together with concern continues that things are changing for the better, but that the for a cleaner environment, and a desire to live a healthier general financial and political problems are far from helpful. way of life – under the auspices of fashion design – led her “I would like to make people think before buying food, to set up a company whose products are made of organic clothes or other products. I must ask myself about the origin unbleached cotton, organic unbleached flax, cotton home- of the product, whether it is healthy for me and my family made lace, and recycled plastics with prints in ecologically and if perhaps by buying it, I do not support the exploitation sound colours. of workers or some other global injustice”. She is convinced She tells us that she has been taking part in a project that care for our future is our most important task, but that to revive local industrial hemp cultivation. “In Lendava, a many of us do not take this seriously enough. European technological development centre for industrial For its project, BeeZee Eco Design received the SEA hemp, herbs and other renewable sources is being set up.” Award, set up by the European Union. Bianca was the only Bianca had to let go of the idea of manufacturing clothes Slovenian representative among the 145 candidates who from soft hemp, a raw material once traditionally used in applied for the award. The selection panel, which included Central Europe. “Nobody is technologically processing the MEP Lojze Peterle, considered her BeeZee EcoKid project to hemp here, so it would be difficult to obtain the certificate. be the best and awarded it EUR 10,000; recently, she has also I hope that we succeed in reviving at least some production received the prize for the best “green” designer this year at through this project, and to create new jobs for local the largest Austrian fashion fair, Modepalast 2012. “It seems people. Although I would like the raw material required for to me that courage has played a major role in my success, manufacturing to be grown on Slovenian soil, it is currently but of course diligence, talent and luck were indispensable being imported from India; ecological cotton and flax from too.” London, where materials from Africa are spun, are also As she says, in the future she will tackle the expansion used.” In their import, they rely on producers’ certificates of the company and search for global distributors. “I plan proving that the products are ecological (GOT, organic) and to offer new products such as furniture for children from manufactured under the fair trade principle. “Just think – recycled paper, ecological knitwear for babies, underwear, the plants get splashed with pesticides and herbicides before vests and much more. However, I would like more support they are even processed. Then they are dyed, which means from those who share the same views, and stronger support that the product is again soaked with harmful substances, from Slovenia and the global media.” and chemically protected during transport, ensuring the “I sincerely believe that the path I am walking is the product reaches us in a truly unhealthy form.” only path to take if we want to preserve our planet for our She does the majority of work by herself, from designing descendants, and remedy the global economic situation,” the products and clothes to choosing the materials they are she says, adding that we should maintain our optimism, made of and advertising. “However, I have given up on my roll up our sleeves, open our hearts, engage our brains, and attempts at sewing. I am a poor seamstress,” she jokes, but is work together with nature.

32 Government Communication Office Sinfo – Slovenian information 33 PEOPLE

There are people in the world who would do anything to get their name on the front pages of newspapers and magazines and who fervently wish to become the lead item on the evening news, at least for a few minutes. Then there are others who do not care about the glamour of the media and find their satisfaction in presenting the world their ideas and visions, instead of themselves. One of these is Matevž Lenarčič, a pilot and photographer. Let his actions speak for him.

When meeting him, you first feel the I have been near it, but not on the peak. Kamchatka and further on across the firm shake of his hand; then you notice I have always thought it an overly com- Bering Strait to Alaska and Canada, then his friendly smile and strong character. mercialised mountain and have never over Greenland to Iceland and from Eng- If you listen to him very closely, you will felt the need to climb it just because it is land back to Slovenia. Unfortunately, his hear a slight accent of the Zasavje region, the highest.’ plans were thwarted by bureaucracy. Af- as he was born in Trbovlje and now lives ter 24 000 km of flight, or three quarters with his wife Katarina and two children, Photography of the entire voyage around the world, Živa and Luka, in Rečica ob Savinji. How- Canadian authorities refused to issue ever, this is not the only place he feels at Many people know Matevž Lenarčič him all the necessary permits and he home. He has spent many hours, days as a photographer. He mostly captures returned home. Even though he did not and months in ultra-light planes. natural motifs with the lenses of his fly to the end of his planned route, his What is it that drives him to continu- Nikon, but most special are his photo- achievement was still great and gave him ally dream of such adventures? He says graphs taken from the air. On his travels motivation for his next projects. that in a plane his perspective on life around the world (in Alaska and Kam- In 2004, he ventured on another voy- changes: ‘Absolute laws become relative. chatka among other places) and Slove- age. He was convinced that the project Life values become clearer. We are not nia, he gathered enough photographs would not be threatened by red tape and enough aware that we live in a tiny part for many books, not just one. Matevž is wrote in his blog: ‘This time the suc- of the universe, which is also our only the author of 11 books on mountaineer- cess depends on “only” three factors possible alternative. If we destroy it, we ing, nature, flying and photography, and – one man, one plane and one engine!’ have nowhere to go.’ many of them have been translated into The plane was made by Pipistrel from several world languages. Among the Ajdovščina and, together with his Sinus more known are The Alps – A Bird’s-Eye 912, Matevž succeeded. Nevertheless, it View, which has also been translated was not easy and in the following excerpt into English, Italian and German, Slo- from his pilot log you can get a glimpse at venia from Under the Sky, and Around the difficulties he faced: the Only World, which is about the flight around the world Matevž made in 2004. See below for more about his aviation achievements.

Mountaineering Danaja Kek, photo: Matevž Lenarčič’s archives and STA Matevž has a degree in biology and everything he does is connected with na- ture; that is why he is convinced that he Matevž Lenarčič should live as naturally as possible. Be- ‘Thursday, 17 June 2004’ fore he began taking long flights around the world, he tried to reach the sky from ‘After a month full of worries, I finally the peaks of the highest mountains of the had a good sleep today, which has helped world. As a mountaineer he climbed in Flight(s) around the world on my mood. I would love to go flying a Keeping his feet on the ground even while in the air Greenland, Himalaya and Patagonia. Al- bit. But I can’t. This morning I met with though he flew over the Mount Everest In 2001, Lenarčič set off on a lonely Mr Buyandalaj, the Chief of Mongolian with an ultra-light plane this year, he is voyage around the world for the first Civil Aviation Authority. Mr Buyandalaj not interested in climbing to the world’s time. He planned to fly his Zenith CH 701 calls the Director of the Airport and asks highest peak: ‘I have never been to the ultra-light plane (made by Czech manu- him for help in solving my problems with Mount Everest and am not tempted to go. facturers) from Slovenia over Siberia to fuel and lodging. Time and time again, I

34 Government Communication Office Sinfo – Slovenian information 35 am surprised, when I talk to different Deutch Roland, husband of the Ameri- Africa and crossed the Alps. Recently, TV, people from completely different cul- can Ambassador to Mongolia. He told me radio and newspapers have been filled tures, how similar our views on life are. many interesting things about Mongolia, with news of his most recent project: ‘What is causing our world to spin the its development and natural beauties. GreenLight WorldFlight, yet another of wrong way. On the first floor of the same The country deserves to be visited by his successful flights around the world. building I pay a high amount for airspace tourists. We were saying goodbye when use, which hits my half-empty pocket I asked him in passing where Castrol oil hard. I get a special pass for the airport, could be found. Rotax burns far beyond which allows me free access to the plane. my expectations. He stepped into his In the afternoon, I repair the flat tyre, I garage and brought me a whole case of can throw the old one away. The next flat oil that I’d been desperately looking for tyre would mean waiting for a new one throughout Ulan Bator. He kindly pre- to come with express post from Slovenia. sented me with a few litres. Unsolvable ‘This is my third day in Ulan Bator problems get solved unexpectedly — this and I still don’t know what it looks like. oil was impossible to get anywhere in I spend all my time in various vehicles Mongolia. driving me to the city or the airport, ‘What I feared has happened. The Chi- GreenLight WorldFlight which is the only place I know. First thing nese closed their airspace to all foreign in the morning I paid a visit to Mr Buy- light aircrafts for three to four months Matevž planned this new venture for andalaj and together we went through because of an accident killing a hang more than two years. It started with a mi- possibilities for the continuation of my glider pilot from South Africa. He and his nor difficulty. A breakdown in the oil level keen on great successes and records. He is motion of this type of lifestyle; therefore, it All the project participants have dem- voyage past China. colleague were on an 18-month journey sensor led to a few days delay in the proj- convinced that ‘Every victory can mean was not intended to break any records. We onstrated that it is not always necessary ‘We reached the conclusion that af- around the world when the accident over ect’s start, and he also encountered some a defeat for the environment and usually endeavoured to promote environmentally to persist in the old ways; things can be ter Mongolia the direction of the flight China happened. News from our Embas- other difficulties during the journey. The does more harm than good. I fear powerful friendly flying and a way of life.’ done differently — enthusiastically, boldly should stay the same, as everything is sy in Beijing is very bad. I’m considering plane suffered an engine breakdown in people who want to change the world. We It is this way of thinking that has and with realistic ambitions — with low- already paid for and the starting point is detouring China through Russia. I’ll stay Namibia; a malfunctioning storm detector must endeavour to change ourselves and earned the support Matevž gets from carbon footprints, in a greener and more known, only the flight across Russia will in Ulan Bator till Friday, also because I’m device made him rely on human assistance to care for the environment — to be kind to many people and organisations. This can sustainable way. We would certainly wish be long and far away from China. waiting for a parcel from Slovenia with a provided by Domen Grauf, whom Matjaž animals, to the environment and to people. be clearly seen at the website forum at that more people in Slovenia were en- ‘This leg of my journey will be very satellite phone.’ always mentions when explaining who We are not accustomed to such behaviour, www.worldgreenflight.com, where sup- couraged to engage in things that interest long and at the limits of the plane’s ca- Despite all the obstacles he encoun- deserves the most credit for the project’s because it relates to a demand that we are porters from numerous countries fol- them. Especially when it tells the story of pacities, but there are not many oth- tered, Matevž succeeded in his bold ven- success. not to be powerful or rich, not to be grand lowed Matevž on his voyage around the small but sustainably green Slovenia to er options. In the afternoon I meet Mr ture. In the following years, he went to As a matter of fact, Matevž is not very or the first. The flight was all about the -pro world. the world.

36 Government Communication Office Sinfo – Slovenian information 37 SPORTS

Matjaž Nemec, photo: STA Jože Osterman, photo: STA

Entire Slovenia is proud of Anže Kopitar Lake Bled hosts top junior rowers Kopitar’s LA Kings delivered the Stanley Cup home for the first time in team history

asked by reporters if his extraordinary talent would not be put to better use in a more suitable and popular hockey environment than a Californian metropolis, either in a club which was regularly in the playoffs or one that had better chances of winning the prestigious Stanley Cup. He always replies politely that he believed that a team of the future was being assembled in Los Angeles and that they would soon begin to compete for a better ranking in the NHL and for the top prize, the Stanley Cup. This year, his prophecy came true. The Kings managed to keep a base of faithful and extremely patient fans over the years, despite their numerous poor performances. They had to wait a long time for a sensational story - until Anže Kopitar came to California. Both pundits From 9 to 10 June 2012, Bled hosted colleagues, but he competed with them started to compete; the Bled Championship Hockey player Anže Kopitar is the rules. Today, Kopitar Sr. coaches the and fans immediately noticed his magic junior rowers participating in the European on an equal basis and has gained valuable is therefore one of the main indicators of currently Slovenia’s brightest star and is Slovenian team. Anže Kopitar joined on the ice, his mature approach, physical Rowing Junior Championship, organised experience; Markovec can therefore be their future development. making sports history for the country. His the NHL in autumn 2006, and has been power and sense of teamwork. These together with the 57th Bled International considered one of the favourites to win the The cup was marked by some windy numerous successes have triggered real playing for the Los Angeles Kings ever qualities have been highly appreciated Regatta. Last year’s excellent organisation single skiff race. and rainy weather, which is otherwise rare euphoria and many people stayed awake since. He is the first Slovenian to have since his arrival, and so, as a young man, of the World Rowing Championship, Other Slovenian rowers should also in Bled. Nevertheless, we Slovenes rejoiced for many nights to watch him excel at competed for the Stanley Cup. he was offered what is for other Slovenian which left an indelible impression in the not be underestimated, although the in taking silver in the Single Sculls, which his work. The Los Angeles Kings hockey Thanks to Kopitar, Slovenia - together hockey players an unimaginable deal - a world rowing public, placed Bled on the competition is very strong, in particular was won by Jernej Markovc. The third place team are the new champions of the North with the Czech Republic, Slovakia, the 7-year contract for 50 million dollars. map of the most attractive regatta sites. in the quad skulls; in this discipline, and the bronze medal was taken by young American National Hockey League. In Scandinavian countries, Russia, Latvia The Kings have thus become A total of 425 junior rowers, 113 of Slovenia has an excellent team, but as rowers from Maribor in the Quadruple the sixth game of the playoffs, which they and Switzerland - is now a country known champions, and Kopitar is seen by whom are girls, competed with 129 boats many as 17 boats have been registered for Sculls. won 6:1, the Slovenian superstar Anže for raising young hockey generations many as the most valuable player in in all Olympic rowing disciplines. Most of the competition, which is far more than Moreover, the championship means Kopitar and his teammates won their first who, every year, leave for the other side the playoffs and during the season. Last the rowers competing in all disciplines are anywhere else. a new and welcome promotion of Bled trophy in the history of the team, beating of the Atlantic. His arrival in the most summer, he did not have a single day from Italy, the Czech Republic and Belarus. Bled hosted one of the largest mass as a highly attractive competition site, the New Jersey Devils with the final tally prestigious and desirable environment off. The local people say that he trained Among the competing teams, Slovenian participation rowing competitions this which has been acknowledged by many of the Kings playoff wins being 4:2. for all hockey players was also special for a lot, because he was seen at Bled and in rowers are also strongly represented with year, because the International Rowing experienced senior rowers. Not only The 24-year-old, who carried the Slovenia. It is Kopitar - we could describe the surroundings training to get in shape five boats. Regatta takes place in parallel to the Junior the natural beauty of this Alpine lake names of his hometown of Hrušica him as a ‘wonder boy’ from Hrušica, a and regain his strength after a difficult At last year’s European Championship Rowing Championship; it is one of the (most of the rowing competitions take and of Slovenia out into the world with small town above the Karavanke Tunnel recovery from a broken ankle. Do we in Kruswitza, Poland, Jernej Markovec oldest traditional competitions in this part place in unattractive artificial courses), his talent, persistence, maturity and on the border with Austria - who is ever think about how much work and and Jan Kaduč won a golden medal in the of Europe. This year’s registrations reveal but in particular the configuration of enthusiasm, is today the most recognised contributing to the recognition of Slovenia concentration lie behind his success? double scull. This year, the double skull that many competitors were impressed by the rowing course, which provides Slovenian sportsman. His journey on the in places where it was poorly known. He is a true professional and completely winners are competing separately; Jernej last year’s championship, which resulted in almost equal conditions to all six boats ice has been fantastic: not yet 18 years old, He took his first steps on the ice at dedicated to his work. I believe we should Markovec will compete in the single skull a much higher quality of participants this competing, is the advantage that has in he was already facing tough competition home, literally - behind his house, where emphasise this more often, especially to competition. This young rower, definitely year in comparison to last year. particular won over rowing experts. New as a player in the Swedish junior team he spent many hours playing hockey, young athletes, because we too often see Slovenia’s best hope in rowing, achieved Bled’s location is also very favourable equipment introduced during last year’s of Södertälje SK. He competed in the knowing that the knowledge of English only the end result. Anže Kopitar is a great some excellent results this year; on the for the regatta, as the town is situated championship provides conditions for the Slovenian national team for the first time imparted by his grandmother, who was a role model and an inspiration to us all. basis of these results, the management in the centre of a region that has made organisation of competitions at the highest in 2005. He could have competed for teacher of English, would also help him to We followed this remarkable story as of the Slovenian team registered him to considerable progress in rowing sports in level and for better work of journalists Slovenia sooner, if his father, Matjaž open the tightly closed door of the NHL. it unfolded every night in Los Angeles and take part in the pre-competition selection recent years; in particular, the Croatian and as well as for a good atmosphere among Kopitar, then an assistant to coach Kari He decided to go to California and return New Jersey with great curiosity and the for the Olympic Games, taking place in Serbian rowing teams have achieved some the audience. If we also consider the fact Savolainen, had allowed him to, but he with a Stanley Cup. hope that he would succeed and return as Lucerne last month. The seventeen-year extraordinary results recently. Slovenia, that the small town of Bled truly lives for did not want to be criticised for inviting This exceptional hockey player and a winner of the Stanley Cup – and he did. old boy could, of course, not win against however, faced a generation change in this rowing during the championship, these his son into the national team against wonderful sportsman has frequently been Thank you, Kopi. the much older and more experienced sport, and the young rowers have only just positive impressions cannot be overlooked.

38 Government Communication Office Sinfo – Slovenian information 39 SPORTS society Matjaž Nemec, photo: STA

Vesna Žarkovič, photo: Mateja J. Potočnik European Football Championship Social entrepreneurship – part of DUTCH FOOTBALLERS DEFEND EUROPEAN CHAMPIONSHIP TITLE the economic development model

The market and liberalism alone cannot provide a sufficient number of competitive jobs and even the most successful countries swear by the triangle of cooperation between social partners. The current situation offers Slovenia a good opportunity to create a healthy business environment, which will, on the one hand, ensure normal and competitive economic development – in cooperation with potential foreign investors – and, on the other, remove any anomalies brought about by market conditions and liberalism.

Slovenia hosted the European Un- lated activities had been carried out. It is Domžale and Ljubljana, and involved der-17 Football Championship between 4 also encouraging to note that the tourna- eight teams. Slovenia’s team, coached by and 16 May. The final, held at the Stožice ment garnered extensive media coverage. Miloš Kostić, played in Group B against Stadium, was attended by 11,674 specta- This was the first European champion- the Netherlands, Poland and Belgium, and tors, the third highest attendance ever ship for this age category in UEFA’s his- dropped out after the group stage games; for an U17 final. The European Cham- tory – 14 out of 15 games were broadcast Group A comprised Germany, France, pionship was celebrated by the Dutch, live and, according to UEFA and its part- Georgia and Iceland. who defended their European Under-17 ner Eurosport, the European champion- “It feels great to be in Slovenia. You can Championship title. Although the foot- ship was watched by tens of millions of be proud of your improving infrastructure ball gods did not look down favourably viewers around the world. The final -be and your football is constantly evolving on the Slovenian team, the Slovenian tween Germany and the Netherlands at – for that I am very grateful. UEFA has Football Association was very satisfied the Stožice Stadium was attended by over excellent relations with Slovenia and the with the European Championship, since 11,000 spectators. In terms of European Slovenian Football Association,” Michel it had mastered what was a major organ- Under-17 Championship finals where the Platini said while visiting Stožice, before isational challenge. The next target is the host country did not feature, this was the adding: “In the future, the tournament European Under-21 Championship. best attended in history. will be played by 16 countries – and not The Secretary General of the Slovenian by just 8 as has been the case so far. This The final of the European Under-17 Football Association, Aleš Zavrl, noted will be beneficial for youth development.” Football Championship, which featured with satisfaction that all the goals set had UEFA therefore aims to increase the Germany vs. the Netherlands, was at- been achieved: “We have demonstrated influence of football and the visibility of tended by the President of the Union of that, given the infrastructure, organisa- major tournaments. It plans to increase European Football Associations (UEFA), tional skills and experience gained, Slo- participation from 16 teams, representing Michel Platini. venia is also capable of carrying out this old continent countries, to 24 – not only After the tournament had ended, both type of event in the future. I believe that, through the organisation of champion- professionals and spectators alike were of in the coming years, we will have the op- ships for younger teams and the UEFA the view that the standard of football on portunity to organise competitions for 2012 European Championship, which will display had been good, there was evidence older age categories.” run from 8 June to 1 July in Poland and of some modern youth football trends, at- The European Championship match- Ukraine, but also at the next champion- tendances were high, and a number of re- es were hosted by Lendava, Maribor, ships hosted by France in 2016.

40 Government Communication Office Sinfo – Slovenian information 41 society

In this context, social entrepreneurship development of social entrepreneurship, Slapnik, only 1% of all employees in Slove- “Gostilna dela” social enterprise is a very interesting category. Social entre- the state will also need to assume several nia are employed with social enterprises, opens its doors in Ljubljana preneurship has not yet been properly rec- tasks; for example, fiscal policy needs to be while social enterprises employ 10% of all ognised in Slovenia and its development regulated so as to encourage the start-up employees in the European Union. He re- The Gostilna dela enterprise was estab- should therefore be promoted as part of the of social enterprises, an approach to edu- called that Slovenia is celebrating the 140th lished under the auspices of the Job Factory economic development model, through cation in the field of social management anniversary of cooperatives this year. With – Entering the World of Work project, the which our country would establish com- is required, etc. Special attention needs to regard to the fact that cooperatives con- purpose of which is to help and train young petitive economic and stable social condi- be devoted to public works; moreover, the stitute the basis for social entrepreneur- people threatened by social exclusion. The tions and provide for the success of eco- support of mayors and municipal council- ship and that the UN has declared 2012 Gostilna dela restaurant offers its guests nomic entities. In the current economic lors will also be important in order to help the International Year of Cooperatives, we meals prepared according to the principles crisis, social entrepreneurship has an even people understand the needs in their envi- should take this opportunity to expedite of a healthy diet. The range of food on of- more important role to play. It represents ronment. The strategy should also integrate the development of social entrepreneur- fer in the restaurant on Poljanska cesta 7 in a tool to combat high unemployment. In some European banks, which have useful ship, Mr Slapnik emphasised. The Presi- Ljubljana also includes take-away ready Slovenia, there are several areas that could experience with social enterprises, and dent of the Chamber of Commerce and meals and lunch-time food delivered to pose a challenge for social entrepreneur- new social investors need to be found who Industry of Slovenia, Samo Hribar Milič, private homes or offices, as well as cater- ship. Among them are food self-sufficien- will provide start-up capital and venture pointed out that the recent development ing. The project is focused on the develop- cy, forestry resources and the protection of capital funds.” of the global economy has confirmed that ment of a social enterprise in the catering natural resources. These areas provide op- The Secretary-General of the Slove- the market and liberalism alone cannot industry and is carried out by the company portunities for new jobs. The Ministry of nian Social Entrepreneurship Forum, Tadej provide a sufficient number of competi- Centerkontura Ljubljana and its two part- Labour, Family and Social Affairs estimates Slapnik, highlighted that Slovenia is lag- tive jobs, and that even the most successful ners, Vzgojno-izobraževalni zavod Višnja that the training programmes – which ging behind the European Union in terms countries swear by the triangle of coopera- Gora and the Society for Developing Social were subject to the tender that closed on 3 of social entrepreneurship. According to Mr tion between social partners. Programmes and Social Entrepreneurship April 2012 – could integrate between 100 (the DSP Center Society). The project is in- and 150 people, giving jobs to approxi- tended for young people aged 17 to 25 who mately 50. The projects will last from 24 belong to vulnerable target groups and to 36 months and EUR 4.5 million will be are threatened by long-term unemploy- made available for their implementation. ment and social exclusion. It is carried out The ministry will co-finance individual within the framework of the public tender projects totalling EUR 300,000. The appli- launched by the Ministry of Labour, Fam- cants must be legal persons, for example ily and Social Affairs and co-financed by an association or institute, defined in its the European Social Fund. Within the Job founding act as a non-profit organisation Factory – Entering the World of Work proj- which uses its profits for the performance ect, the project partners trained 14 young of its basic activities or invests its profits in people who have either left school or have the development of its activities. insufficient education to perform a profes- Within the projects based on the tender sion and live an independent life. launched in 2009, 102 people were trained Vzgojno-izobraževalni zavod Višnja and 30 found a job. However, fewer funds Gora organised a three-month training were available at that time in comparison course for the acquisition of national vo- to this year. cational qualification for the professions of assistant cook and assistant waiter. Among Public forum on social the young persons included in the training entrepreneurship: programme, five were selected and got a Slovenia lagging behind job within the project, while Centerkon- tura helps the other nine in searching for At the public forum entitled “How to jobs with other employers. develop an effective strategy and intro- duce supporting measures for the devel- “Oblačilnica dela” also opens opment of social entrepreneurship in Slo- its doors venia,” which took place on 17 April 2012, the President of the Republic of Slovenia, The DSP Center Society opened a new Danilo Türk, emphasised that much work store with second-hand and redesigned still has to be done to develop social entre- clothes on Poljanska 11 in Ljubljana and preneurship. “Every one of us is respon- employed two young first-time job seek- sible for developing strategy. Those who ers. This clothing store strives to provide will be employed in these enterprises must high levels of customer service and ex- be ambitious. A profit-oriented economy cellent employee relations. It offers new may help in the development of social en- creations, various redesigned discarded trepreneurship. It is, however, of utmost clothes and other second-hand items. importance that successful companies Oblačilnica dela was created within the also get involved as partners, because they scope of the Job Factory – Textile project, a will understand social entrepreneurship as social enterprise project with textile busi- The project aims to raise public awareness veloping employment opportunities and their development vision, and that men- ness for collecting, processing, transform- about the importance of separating textile green jobs for two vulnerable target groups tors should also be sought among success- ing and selling used textiles. It is partly waste, establishing an effective system of – first-time job seekers and unemployed ful retired managers and professors. In the financed by the European Social Fund. collecting second-hand clothes and de- women aged 50 and over.

42 Government Communication Office Sinfo – Slovenian information 43 Slovenian Even though they may seem unusual at first glance, the Delights concept is really simple – orange wines are white wines pro- duced using the method usually employed for red wines. Thus, owing to the winemaking technique, the wine acquires its characteristic orange colour, and an increasing number of Polona Prešeren, photo: Mi2FoTkAvA and Fina Vina wine connoisseurs are talking about orange wines. The orange colour of the wine greatly depends on the grapevine variety and origin, says Primož Vilfan from Fina Vina, a company distributing orange wines. “Much depends on the maceration and conditions – that is, the temperature and whether the maceration is open or closed,” Mr Vilfan points out. While we sit at the table, each holding a glass of wine, he explains that it Wine – orange is Pinot gris. I find it all very interesting, as its colour bears no resemblance to that of the Pinot gris I know. Its taste and smell are also very different. I soon find out that the wine gets this colour after about one week of maceration, a process which is is the new colour not very common for this variety. The name “orange wine” was coined in the Anglo Saxon countries. These wines are still striving to establish a foothold in the wine world, and have also not yet been fully accepted in Slovenia. However, here too, things are changing. Slovenia and Slovenian wine-lovers are getting to know these spe- cial wines. They are not filtered, so they may be more or less They are not new, but they are interesting. In fact they are becoming trendier every day. Slowly but opaque. However, as an increasing number of restaurants of- surely, orange wines have become recognisable and exciting to a wide circle of wine-lovers. If we fer orange wines on their wine lists, these wines are becom- used to talk about white, red and rosé wines, we can now add orange wines to the list. ing more known. And, of course, owing to the unbending will and effort of the winemakers who have decided to make such wines.

44 Government Communication Office Sinfo – Slovenian information 45 Simbiosa cooperative A wine with soul

Four Slovenian winemakers who make Orange wines are considered natural wines, although this natural orange wines, one of whom hails from term is a bit ambiguous. We talk about organic wines, natural the Italian side of the border, have come to- wines, integrated production … but people are often confused gether to form an association named Simbiosa. and do not know what exactly that means. Work performed in They have set high criteria for themselves in the vineyard and the cellar must comply with strict standards. complying with certified organic agriculture, “If they want to produce a natural wine, winemakers must tru- which is their main activity. Čotar from Gor- ly believe in it and not just follow some wine industry trend or jansko in the Karst, Aleks Klinec from Medana fashion,” says Primož Vilfan. He adds that natural wine produc- in Goriška Brda, Franco Terpin from Števerjan tion is very risky for winemakers, as much depends on natural on the Italian side of Brda (Collio), and Valter circumstances. The use of sulphur and other additives is either Mlečnik from Volčja Draga in the Vipava Valley. prohibited or restricted to a minimum. Because the wines are not As the main activity of all four members filtered, they maintain their authenticity and essence. Therefore, is organic agriculture, which prohibits the use these wines maintain their soul, adds Mr Vilfan. All the wine- of any artificial fertilisers, synthetic agents or making processes run naturally. genetically modified organisms, their princi- Orange wines acquire their characteristic colour during the pal commitment is to make wine exclusively maceration process, the duration of which varies depending on the from the grapes they themselves produce, with winemaker. As a rule, it is performed without additives, and the manual harvesting obligatory and the burden- grapes are macerated together with the skin and seed. These wines ing of the vine kept to a minimum. Alcoholic are ideal for aging and improve in taste over time. They are at their fermentation may only be carried out with na- best after seven or eight years, and last at least twice as long. tive yeast, no less than 24-hour maceration is They also might have higher alcohol content. Their taste is obligatory for white and red varieties, no oe- atypical. As they are opaque, they do not receive the best rat- nological agents are allowed – except small ings. But they are natural, which counts for more and more these quantities of sulphur – and the wine must ma- days. To winemakers who produce such wines, their own stamp, ture for at least a year and a half before bot- the vineyard stamp, the soil, and their authorship are far more tling. important than a label that rates the wine as superior. Without Winemakers have little control over the doubt these are wines with character, or wines that strongly re- smell and taste of such wines. These are most flect the character of their maker. They are not wines that would affected by the typical conditions of the place, impress us on the first taste and smell. It takes time to discover all i.e. the micro-location. They reflect the soil and the potentials of these wines. They impress us with their unique- conditions of the site where the grapevine is ness – they have impressed me, at least. If you are a wine-lover, located. summon some courage and try something orange.

46 Government Communication Office Sinfo – Slovenian information 47 The mountains are stunning in June, covered with the delicate blossoms of wild flow- ers, some of which grow only in the Slovenian Alps. The natural beauty of the moun- heritage tains rising above Bohinj remains intact; flowers bloom, and for some of them, these mountains are their only home. This is also the place where the flowers have their own festival – the inhabitants of Bohinj have organised the International Wild Flower Fes- Wild tival, as a form of a ‘slow tourism’. flowers of

Bohinj Botanical experts have been always interested in exploring the floral richness Polona Prešeren, photo: Bohinj Tourism of Bohinj and its surroundings. From early spring to autumn, these mountains are a genuine botanical garden. Crocuses are the first to bloom, followed by other flow- ers heralding the arrival of spring. Next the meadows and grasslands in the val- leys bloom and then the botanical trea- sures on higher slopes take their turn. The inhabitants of Bohinj are con- vinced that not many regions in the Alps can boast more diverse flora. This is due to the vicinity of the Mediterranean Sea, supporting thermophilic vegetation on the southern slopes of the lower Bohinj Mountains and Pršivec, a viewpoint sum- mit just above Lake Bohinj. Above Lake Bohinj, there is a relatively small area of various altitudinal belts extending to the highest peaks far above the forest line.

The blooming landscape of Bohinj The richness of flora also invites -nu ‘I have almost entirely conquered the moun- merous insects, mainly butterflies and tain of Triglav and its surroundings more than The vast majority of meadows in the bees. With its botanical riches, Bohinj once and I cannot imagine that I have come Julian Alps are human made. Without and its surroundings areas are wonder- across to only a third of its rare plants. My work the diligent work of the local people, the ful places for watching butterflies flying did not allow me to spend here more than just a meadows would be overgrown by forest, from blossom to blossom. It is not sur- short time. Oh, how many times I wanted to live which would turn into mountain pines prising that apiculture has a long tradi- my life here as a shepherd, to be able to explore and rocks higher in the mountains. The tion here. As elsewhere in Slovenia, the this landscape full of beautiful flowers! How present landscape has been taking shape beekeepers from Bohinj take good care of many rare flowers, which I would be unable to see for many centuries, even over a thousand the Carniolan bee that, owing to a rich- otherwise, could I find there! The mighty moun- years, since people first settled in these ness of the colourful wild flowers, pro- tain range has a number of different climates; mountains and valleys. The local people duces very tasty and high-quality honey. therefore, many various plants grow there! The in this area were also occupied with cat- Locals are able to skilfully turn this honey part that faces the sea is constantly covered with tle farming and the breeding of ovine and into tasty and aromatic drinks and treats the sun’s rays. The northern side does not see the caprine cattle. To feed their animals dur- for which these places are well known. sun at all.’ ing the winter, natural resources had to Balthasar Hacquet (1739 or 1740–1815), be used with respect and consideration. The flowers and their festival renowned Breton natural scientist, travel- In order to prepare enough hay for the ler and explorer, wrote passionately on the winter, in the summer months the cows The more we learn about the world botanical riches of the Bohinj mountains were driven to pasture, first in transi- of wild flowers, the closer the friendship in his Oryctographia Carniolica which was tional pastures and then in high moun- we have with a blooming flower. ‘Flowers issued in three parts in Leipzig during 1778 tain ones. Due to a wet climate, elaborate are associated with a lot of knowledge, and 1789. He climbed to the top of Triglav, constructions had to be built – hayracks stories, and ancient wisdom; they ac- the highest mountain in the Julian Alps, or ‘stogas’ for drying the hay. The most company us from our birth to our death, from Bohinj. He thoroughly explored the beautiful specimens are still on display inspire our creativity and make our life Bohinj Mountains and was charmed and in the villages of Bohinj, especially at more beautiful,’ the people in Bohinj say. impressed by the rich and versatile flora Studor. All this has formed a precious And too often, we overlook that and do that he discovered during his trips around cultural landscape, of which the local not pay enough attention to such natu- the Bohinj surroundings. people of Bohinj are justly proud. ral riches. This floral richness needs our

48 Government Communication Office Sinfo – Slovenian information 49 tion of numerous local associations and organisations, the festival has become in- teresting for a wide group of guests, who are interested in flowers but even more in care and protection if it is to be preserved active and adventurous vacation and re- in the future. Numerous species of plants laxation in nature. are endangered and some of them are even threatened with extinction. The Julian Alps and the International The people in Bohinj developed the Wildflower Festival recognised in the book International Wild Flower Festival with a ‘Wildflower Wonders: The 50 Best Wild- view to raising awareness about the im- flower Sites in the World’ written by Bob portance of caring for botanical diversity Gibbons. in nature and about the concern for flow- This book was recently published in the ers. The festival aims to reveal the floral United Kingdom; one chapter is dedicated richness in Bohinj, Triglav National Park to the Julian Alps. According to the author, and Slovenia in its true value. By teaching this beautiful area is an interesting mix- the visitors and local people about wild ture of western, eastern and Mediterranean flowers, spreading the scientific knowl- culture with a rich history and heritage. He edge and creativity associated with the describes the botanical riches of the Julian flowers, the festival offers the rich -ex Alps, which are a result of the protected perience of Bohinj’s nature and its cul- status of the area (Triglav National Park) flowers, their preservation and signifi- er interesting botanical areas in Slovenia. tural heritage in spring, when the most and traditional agriculture. At the end of cance. Various workshops and presenta- In five years, the festival, which is pri- of the area’s botanical treasure come into the chapter, the author mentions that these tions are held: from photography classes marily based on respecting nature, has bloom. gus, Director of Tourism Bohinj says, add- The Festival provides a range of cul- riches were the reason the International to culinary workshops, from learning achieved much more than merely in- ‘We endeavour to show to visitors ing that by visiting the Festival ‘you can tural events associated with floral themes Wild Flower Festival in Bohinj was estab- about beekeeping to art classes. Botanical creasing knowledge about wild flowers, many aspects of botanical knowledge, experience Bohinj in a different way and — from excursions to various workshops, lished, and that every year the festival of- excursions guided by local and botanical guiding botanical excursions and reveal- folk heritage, artistic creation as well as learn many interesting facts about its past, art exhibitions and musical evenings. Af- fers a range of guided botanical excursions, experts are organised, enabling the visi- ing the secret habitats of rare wild flow- the wisdom of not only what is beautiful the harmony between a man and nature ter all, natural beauty has always been workshops, seminars, concerts and other tors to explore the floral richness of Bohinj ers. With the co-organisation of Triglav but also of that which may be prepared as and about the beauties that are sometimes an inspiration to artists. The festival also events associated with wild flowers. a dish or put on the table,’ Klemen Lan- hidden in imperceptible forms.’ affords the opportunity to discuss wild and its surroundings, as well as some oth- National Park and the important coopera-

50 Government Communication Office Sinfo – Slovenian information 51 Photo: Dušan Arzenšek