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Rate Card 2013-2014 Ad Rates

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Rate Card 2013-2014 Ad Rates Rate Card 2013-2014 ad rates ()*+,&!-.-*++-&"/&!)0-1 !"#$%&'$!&"(% rates per ad <)0*;3)+&;=& %977-=&:;4)+@& See Chart > 6;+973&2345-1 6)7891 :;4)+ ">-34, <)0*;3)+ "++&=)0-1&)=-&8-=&4;+973&*345? > 35 $9.40 $11.85 $16.10 $9.90 (Column Inches= 8 – 34.9 $9.90 $12.55 $17.95 $10.50 No. of columns wide x No. of inches high) < 7.9 $10.90 $13.45 $19.30 $11.15 Color is $2.00 per column inch. Minimum $35, maximum $100. SPECIAL RATES PRICING pre-pay pick-up placement Save 5% by paying for the ad prior to run date. Run any ad from Mon-Thurs again, repeated in Back page placement is available for full-color Payment not received on time will be back-billed the following Friday edition for 20% off. ads for a 20% placement fee. Additional place- for the 5% (campus organizations are not ments are available for a 15% placement fee. eligible). Discount not applied to color charges. Discount not applied to color charges. frequency puzzles contract Run the same ad, repeated 20 times at Crossword, Sudoku, etc. Available for $30 a Clients not using remaining inches in a contract 50 percent off (minimum 10 column inches). day. One week minimum. 10% off entire semes- will be back-billed at the adjusted rate. Renewal Must run within a time frame of 6 weeks. ter, 20% off entire year sponsorship. contracts increasing in volume will save 5% off the new contract rate. strip ads SEE CHART BELLOW - 2345-1 6)7891 :;4)+ <)0*;3)+&;=&">-34, Ads will print on the bottom of the page Front Page: 150+ $9.50 $1,425.50 $11.80 $1,770.00 $15.95 $2,392.50 5 columns wide x 1” 251+ $9.35 $2,346.85 $11.55 $2,899.05 $15.70 $3,940.70 Daily- $375 a day 501+ $9.25 $4,634.25 $11.30 $5,561.30 $15.45 $7,740.45 Weekly- $300 a day ($1,500) 801+ $8.95 $7,168.95 $10.75 $8,610.75 $15.20 $12,175.20 Sports Front: 1151+ $8.70 $10,013.70 $10.20 $11,740.20 $14.95 $17,207.45 5 columns wide x 1” Daily- $275 a day 1551+ $8.40 $13,028.40 $9.65 $14,967.15 $14.60 $22,644.60 Weekly- $200 a day ($1,000) 2001+ $8.10 $16,208.10 $9.10 $18,209.10 $14.10 $28,214.10 2501+ $7.85 $19,632.85 $8.55 $21,383.55 $13.60 $34,013.60 3200+ $7.60 $24,320.00 $8.05 $25,760.00 $13.10 $41,920.00 4000+ $7.40 $29,600.00 $7.60 $30,400.00 $12.70 $50,800.00 4800+ $7.20 $34,560.00 $7.20 $34,560.00 $12.20 $58,560.00 Single sheet (8 ! x 11) Secondary Advertising Vehicle: PRE-PRINTED INSERTIONS $75 / thousand $140 / thousand distribution readership A copy must be sent to The Daily Reveille for content approval 3 weeks before insertion date. Inserts must Fall and Spring: 11,000 - 14,000 (Monday-Friday) There are an estimated 2.25 readers per copy of arrive at printer one week before insertion date. Buy Summer : 6,000 - 7,000 (Tuesday-Thursday) The Daily Reveille. We reach over 31,000 readers three full runs and receive the fourth 75 percent off. daily. 93% of LSU Students Read the Daily Reveille 54% of Readers are Prompted to buy goods and services from advertising spec sheet (,-./%*010-..0%&2%!-304 !"#$!%&'(%)*"+$! sample ad sizes Full page (5 x 14) Col Billed Ad Technical Specs 5,.57.,;-9< 4 x 4 Size inches Dimensions for Ad placement 56.789%-95:04 Full page 70 5 col x 14 in 10.374” (5 col) x 13.667” Column Inches= No. of columns wide x Half page (5 x 7) Half page 35 5 col x 7 in 10.374” (5 col) x 6.8335” No. of inches high 5 x 5 25 5 col x 5 in 10.374” (5 col) x 5” 1 column wide x 1 inch deep = 1 column inch Quarter page 18 3 col x 6 in 6.1576” (3 col) x 6” 4 x 4 16 4 col x 4 in 8.2658” (4 col) x 4” 2 x 6 12 2 col x 6 in 4.0494” (4 col) x 6” 3 x 4 12 3 col x 4 in 6.1576” (3 col) x 4” Quarter page 3 x 6 Eighth page 9 3 col x 3 in 6.1576” (3 col) x 4” 2 x 4 2 x 4 8 2 col x 4 in 4.0494” (2 col) x 4” Eighth page 3 x 3 2 x 6 1 col. = 1.9412 in. 5 x 5 56.789%4-304 3 x 4 2 col. = 4.0494 in. 3 col. = 6.1576 in. submission 4 col. = 8.2658 in. 5 col. = 10.374 in. Color !les in CMYK (black at 100 percent) All ads submitted in PDF, JPEG, or TIFF format )*"+$%)$*%+=>?@'%"'+A% Resolution at 300 DPI or higher at reproduction size BLACK & WHITE COLOR Inches 1 col 2 col 3 col 4 col 5 col Inches 1 col 2 col 3 col 4 col 5 col 1 $13.45 $26.90 $40.35 $ 53.80 $67.25 1 $48.45 $61.90 $73.35 $88.80 $102.25 2 $26.90 $53.80 $80.70 $100.40 $125.50 2 $61.90 $88.80 $115.70 $135.40 $160.50 3 $40.35 $80.70 $112.95 $150.60 $188.25 3 $75.35 $115.70 $147.95 $185.60 $223.25 4 $53.80 $100.40 $150.60 $200.80 $251.00 4 $88.80 $135.40 $185.60 $235.80 $291.00 5 $67.25 $125.50 $188.25 $251.00 $313.75 5 $102.25 $160.50 $223.25 $291.00 $363.75 6 $80.70 $150.60 $225.90 $301.20 $367.50 6 $115.70 $185.60 $261.90 $349.20 $427.50 7 $94.15 $175.70 $263.55 $351.40 $414.75 7 $129.15 $210.70 $305.55 $407.40 $484.75 8 $100.40 $200.80 $301.20 $401.60 $474.00 8 $135.40 $235.80 $349.20 $465.60 $554.00 9 $112.95 $225.90 $338.85 $426.60 $533.25 9 $147.95 $261.90 $392.85 $498.60 $623.25 10 $125.95 $251.00 $367.50 $474.00 $592.50 10 $160.50 $291.00 $427.50 $554.00 $692.50 11 $138.05 $276.10 $414.15 $521.40 $651.75 11 $173.05 $320.10 $480.15 $609.40 $751.75 12 $150.60 $301.20 $426.60 $568.80 $711.00 12 $185.60 $349.20 $498.60 $664.80 $811.00 13 $175.70 $351.40 $497.70 $663.60 $829.50 13 $210.70 $407.40 $581.70 $763.60 $929.50 14 $175.70 $351.40 $497.70 $663.60 $829.50 14 $210.70 $407.40 $581.70 $763.60 $929.50 deadlines Publication day Deadline (5pm) Artwork and space reservations are due three business days Monday Wednesday Tuesday Thursday in advance by 5 pm. Please check for early deadlines near Wednesday Friday holidays and student breaks. More details available on calendar. Thursday Monday *Not responsible for errors or misprints if ad recieved past deadline. Friday Tuesday digital mobile print *+,-./012$013,44$5+,67 !"#$%#&%!'$%()'" 89:$;<$7=,/-$4>;1+$.7+/7$.7+$,447$?$@ABC:$.7+$=;D06+$E+DB$ !"#$"F#G'HF$I'GJ($KK8B8LMBN9A9 LSU Purple Pages is a comprehensive package consisting of your content placed on our website, in our app, and printed in our daily calendar in the newspaper. Your content and listing will be given priority placement as a “featured” listing. We will ensure your content is fresh and current by assign- ing you a client services coordinator to connect with you frequently to input the data on your behalf. Advertisers will be featured on our Local Guide, where users can geo-locate you on the spot. Adver- tisers can create coupons to generate more interest, along with offering “hot deals” that will send out a push notification if the offer is short-term and incred- ible! Offers can be shared via email, social media or Mobile Calendar Offers text, users can find you on a map, visit your website or call your business directly. Advertisers can also list events that will be held at their location. LSU Events is a featured tile on the app home page, and content will show up online, in the app, and will also be printed in The Daily Reveille. One event per day can have up to four lines of detailed information to print in the paper. Online, we can upload videos, photos or links to social media within your listings. Online event calendar with your event(s) displayed Print calendar sample Package upgrades are available as sponsorship of our in-app/online/print trivia game or sponsor a front page tile. Ask your rep for details. Scan the QR code now to download the app and experience everything it offers J1-/;5.R-;/T$4/0R012 VK99W$I;1-> for yourself! *Introductory pricing expires July 31, 2014 "%(O'$J"$!JIJF'GP$AABM:$;<$7-.5+1-7$>,Q+$,$R+66$4>;1+S$E066$T;.$D+$01$->+0/$>,157U$ mobile ads +0102330'!45230'(61078292:; !"#$%&'()*&+,$-$./ #0'F8'8E0'C2:;0782H9'4C'K4D7'GD984M079> %-['-,[)&.,'!&)$('QQ\@\]A@^S?S reveille home screen tile ads reveille in-app advertising %F98'K0F7I',E0'+0102330'3FD:GE06'F'G4MH30803K' Advertisers will have the option of placing ads within DH6F806I'F887FG8210I'F880:824:T;7F552:;I'2:807FG8210 stories, within the apps!! Ads will link to your desired F:6'0F9K'84'D90'M45230'F:6'2<F6'FHH>'U2<E4:0I'2<F6I' http.
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