22 March 2012

week 12

A passion for fashion How RTL Nederland targets fashion lovers

France North America M6 and Paris Première cover makes presidential elections comeback on

Belgium Hungary RTL Belgium Csillag Születik off in mourning to a great start week 12 the RTL Group intranet

Cover: Montage showing motifs of Miinto’s advertising campaign

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“By entrepreneurs for entrepreneurs” After Couverts.nl, Sizz and Pepper, RTL Nederland now launches its fourth RTL Ventures project: Miinto.nl. Backstage spoke with Nicolas Eglau about the new e-commerce project. Nicolas Eglau The Netherlands - 15 March 2012

Fashion is a big deal in the Netherlands, on the Dutch market, the Scandinavian company a fact that is refl ected in several ways at set up a separate joint venture with the Dutch RTL Nederland: there are shows on RTL 5, internet entrepreneur Laurens Groenendijk and RTL 8 and RTL Lounge devoted to the fashion RTL Ventures. “At fi rst, the most important thing world. Even the mobile brand Sizz is big on is to win over shops in the Netherlands for our fashion, they partnered with the Amsterdam concept,” says Nicolas Eglau. “The feedback Fashion Week this year. Now RTL Ventures is to date has been very positive, though. This devoting itself to the topic from another angle, summer, we hope to persuade about 100 shops, and is partnering with Scandinavian fashion each with around 100 products, to join, so that company Miinto and the Dutch internet pioneer the shop will be able to offer consumers some Laurens Groenendijk to launch the online shop 10,000 products when it opens for business Miinto.nl. in autumn 2012.” In the medium term the new company aims to have a product range of around “A study carried out by the Dutch bank ING 50,000 products as soon as possible. revealed that about fi ve per cent of all fashion purchases are now made online,” Here’s how it works: as on other shopping portals, says Nicolas Eglau, Director Ventures at customers can browse Miinto.nl and have a look RTL Nederland. “By 2020, this share is expected at the products on offer. Once they’ve specifi ed to grow to a good 40 per cent.” However, at something they want, various shops that carry this point the online fashion sector is mostly this product are listed, along with the price at dominated by large players. If this doesn’t which the product can be had. Either the customer change, smaller boutiques or stores will be can pick one of the shops – for example the practically helpless in the face of the enormous boutique in their neighbourhood – or they can power of the big companies. The idea behind place their order independently of the vendor. Miinto is to give these small shops a platform on The fi rst shop to respond processes the order which they can also offer their products online, and ships it to the customer. “The advantage for in addition to their regular bricks-and-mortar the small shops is that they hardly need to take business, and without a whole lot of extra cost care of anything at all,” explains Eglau. “They or effort. send us their products, we produce professional product photos, handle the Web presentation, The idea originally comes from Scandinavia, the shopping platform and all the technology where the concept is already a success. behind the sale. Once the shop has shipped Entering the Dutch online fashion market is part the merchandise, they receive the money from of the international roll-out of the Miinto concept, Miinto.” which was launched in April 2009 in Denmark. Internationally more than 1,000 shops are Eglau continues: “Of course, in every new already part of Miinto; they offer more than 90,000 venture we think about how we can add value products by over 9,000 brands. For the launch to the project. Here, not only do our channels

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Miinto.nl give us the kind of marketing power that small Miinto has its own offi ces in Amsterdam and companies often can’t afford, we also offer operates fully independent from RTL Nederland’s credibility thanks to popular fashion formats like premises in Hilversum. “It’s the fi rst time that we Benelux’ Next Topmodel and Project Catwalk. operate in an offi ce in Amsterdam,” says Eglau. Combine the two successfully and we hope to “But as a fashion vendor you have to be where offer the Dutch market a new and exciting online fashion thrives – and Amsterdam is the Dutch shopping concept.” The mentioned marketing Fashion capital.” power will be further enhanced in the near future with celebrity testimonials. For example, The joint venture is fi nanced in two ways: fi rst, RTL Nederland stars will put together favourite the participating shops pay an annual fee to outfi ts that can then be ordered from Miinto.nl. Miinto, and second, Miinto gets a commission Also, each shop can request their own microsite for every product sold. This covers by far the exclusively featuring their products. The project costs of administration, photography and the is backed by the Dutch Association of Fashion web shop. But even the basic package includes Retailers, CBW-Mitex, which unites some 4,700 the fi rst 250 products. fashion members and 12,000 shops. “It truly is a concept by entrepreneurs for Morten Larsen, Global CEO of Miinto, says: entrepreneurs,” says Eglau. “That’s why RTL is “We give independent fashion entrepreneurs a partnering with Miinto. We are contributing not chance to compete in the digital world by offering only our media power but even more so our support for all activities involved. The fact that business knowledge and entrepreneurship. In trade association CBW-Mitex underlines the return, the shops bring in their fashion expertise: need for our concept in the Dutch market, only they know what’s hot at the moment.” strengthens our belief that the Netherlands is Miinto’s seven international platforms hold ready for us. Together with RTL Ventures and regular conferences to discuss the latest: what’s Laurens Groenendijk, we have created the in fashion, what campaigns are well-liked, and perfect mix of experience and power to make what celebrities are popular with customers. Miinto.nl a success and to enrich the online “It’s a classic win-win situation where all parties fashion market with a distinctive offering.” benefi t,” says Eglau.

Thanks to the new platform, smaller fashion stores can now stand their ground against the competition online – with minimal fi nancial outlay and time commitment, and no previous online experience. Miinto.nl handles the marketing for all affi liated shops, and the professional photographs produced by Miinto ensure a consistently high quality of presentation. 4 week 12 the RTL Group intranet

Keeping step with the presidential election Nicolas Sarkozy was the guest on Capital, thus ending the series of presidential special editions in which Thomas Sotto interviewed the presidential candidates. Thomas Sotto France - 19 March 2012

With the looming French presidential elections, the number one economic magazine on the French audiovisual landscape kept in step, offering candidates a unique platform of expression and an opportunity to defend their respective programmes. These were not, however, classic political programmes. Candidates had to react to reports made by Capital on 5 February and then each week from 4 to 18 March. The candidates were thus confronted live to real cases, testimonies and to specifi c questions from voters that were François Bayrou (right) with Thomas Sotto asked to them on the social networks. €1 million, explaining that this decision was not an attack against the most privileged, but a way National Front candidate Marine Le Pen started to help top up the country’s accounts. things off on 5 February, giving her point of view on immigration and the increased presence Finally, on 18 March President Nicolas Sarkozy of Qatari capital in France, while on 4 March, came to conclude the series of special election Democratic Movement candidate François programmes, expressing his views on buying Bayrou gave his views on the “Made in France” power, employment and living conditions and the topic and the preservation of national and fi ght against defi cits. He also defended his “work regional know-how. Questioned about the more, earn more” project for teachers, who on a French automobile industry, which is not voluntary basis would work 25 hours instead of experiencing the same success as its 18. These additional hours would then be used competitors, he explained it as a problem of poor to accompany students with diffi culties. image French products have in general, which he is committed to changing if he is elected. The special presidential editions of Capital attracted about three million viewers on On 11 March it was Socialist Party candidate average each Sunday in prime time, with an François Hollande’s turn to be invited on audience peak registered on 5 February for the set of Capital. He was questioned about guest politician Marine Le Pen with 3.7 million employment, salaries, the quality of life and tax- viewers and a total audience share es. He brought up his proposal to introduce an of 14.7 per cent. income tax rate of 75 per cent for salaries above

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Experiencing a different way Paris Première offers viewers a television news programme of a different genre: The Noise, featuring news from the social networks. France - 20 March 2012

Jérôme de Verdière

All politicians are now very active on social This new daily 5-minute news programme networks. For them it is a way to express on the election supplements the other political themselves in total freedom and without fi lters. programmes on Paris Première, notably Paris Première, with its informal tone and Naulleau & Zemmour, presented by the most avant-garde spirit, offers a different view of the dreaded team on the French audiovisual campaign, as it is seen in the social networks, landscape, every Friday at 22:45 and in a with The Noise, weeknights in prime time. free-to-air broadcast on M6 on Sundays around 00:15. Manipulation, intoxication, exclusive information. Jérôme de Verdière reveals what’s going on in The Noise, featuring news from the social this parallel universe, taking viewers backstage networks, debuts on 20 March and airs Monday in political communication and bringing them the to Friday at 20:30 on Paris Première. news they won’t fi nd anywhere else. In short, this Paris Première programme, new to France, offers political enthusiasts and others the chance to learn much more about the real campaign.

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‘M6, a channel close to its audience’ …is a phrase that describes M6 well, and to celebrate its 25th anniversary the broadcaster pays homage to its viewers by featuring them in a special clip full of fun and laughter. France - 20 March 2012

Paris at dawn. The sound of several early birds driving by in their cars. A car windshield and a hand that writes ‘25 years’ before drawing a heart. This is how the ‘Happy Birthday M6’ clip currently being broadcast by the channel begins. Throughout the clip we see women, men and children of different ages and generations, alone or in groups, congratulating the channel, dancing, clapping, partying, bursting with joy – in the street, at the bistro, at home, at the beach, in the subway, on a plane, at the circus, at the market, at the Moulin Rouge... all with incredible spontaneity. The clip ends with the words: “For 25 years you have been at our side… Thank you.”

To mark its quarter-century M6 wanted to go out to meet its audience. According to Groupe M6’s Artistic Director Michel Nougue, who oversaw the project conceived and created by Sébastien Devaud, the goal was “To refl ect the channel’s closeness to its audience.” So three teams toured France to obtain the powerfully authentic images featured in the spot – an easy feat, as it turned out, because people were happy to take part. Screenshots from the trailer ‘Happy Birthday M6’ Watch the trailer on Backstage

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Belgium in mourning All RTL Belgium media joined in the national mourning that was decreed following the accident of a Belgian motor coach two days earlier in Sierre, Switzerland, in which 28 people including 22 children lost their lives. Belgium - 19 March 2012

Belgium’s population in shock after the accident

RTL Belgium’s television channels, radio stations RTL Belgium’s radio stations cancelled and websites adapted their programmes some of their programmes for the day and following the tragic accident: in this particular set up special reports as well as a dedicated instance, advertising was halted and many news homepage. Bel RTL also observed a minute programmes and tributes were offered instead. of silence and opened their phone lines to listeners who wished to express themselves While the federal government declared over this unprecedented tragedy. a moment of silence throughout the country at 11:00 on this day, in support of the families and RTL.be published a tribute wall on its for their loved ones who had perished, RTL-TVI homepage containing photos and messages marked an interruption in its usual programming from the public. “If I could only send you all to offer a special edition starting at 10:50. the courage I have in me to help you through this terrible ordeal,” wrote one Internet At 12:30, the channel aired a report on the user. The RTLInfo.be website retransmitted circumstances surrounding the accident and RTL-TVI’s special editions live. Over the initial details in the investigation, entitled 233,000 unique visitors connected to ‘Belgique, le deuil’ (Belgium in mourning), RTL.be that day. presented by the journalist Modave. Almost 365,000 viewers (a 23.2 per cent total audience Just after the announcement of the tragedy that share) watched the programme. occurred on Tuesday night, French-speaking Belgian viewers tuned in to RTL Belgium on a massive scale to get information. The 13:00 news broadcast of the following day gathered 425,200 viewers (a 49 per cent audience share), proving once more how news is handled in the most professional and credible manner. 8 week 12 the RTL Group intranet

A comeback on Facebook Ludia and FremantleMedia Enterprises (FME) have just launched a Press Your Luck Game which is now available on Facebook. North America - 21 March 2012

Press Your Luck on Facebook

Based on the classic 1980s television game “FME is proud to partner with Ludia to show, players across North America can bring the classic television game show, Press now enjoy a live multiplayer Press Your Luck Your Luck, to Facebook,” says Nicholas Dale, experience with friends, family and the Senior Manager of Interactive & Mobile at larger Facebook community. Ten contestants FremantleMedia Enterprises. “Our new social simultaneously compete to answer eight game is sure to appeal to ardent Press Your questions, each one having a different monetary Luck fans and excite new generations as they value randomly ranging from $200 to $800, and attempt to outsmart the iconic Whammy.” one being the iconic Whammy instead of money. The Whammies add a fun twist to the game; Ludia creates and distributes cross-platform players can go from being the top player to interactive entertainment with mass consumer having no money in a matter of seconds. The top appeal. Its innovative and high-quality product three players of the fi rst round go to the second portfolio consists of original and branded round, which consists of the ‘Big Board’ fi lled properties such as The Amazing Race, The with spins and Whammies. Bachelor and The Bachelorette, , Hell’s Kitchen, Hole In The Wall and Who Wants “Ludia is excited to release yet another top To Be A Millionaire. game show featuring multi-player, simultaneous game play on Facebook – a formula that has proven to be very addictive for players and very successful for Ludia,” says Alex Thabet, Founder and CEO of Ludia. “The Press Your Luck game stars the iconic Whammy who is now more mischievous than ever, and will ensure to bring hours of humorous fun to players across North America.”

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The most-watched programme of the year Season four of the talent show Csillag Születik got off to a great start with an audience share of 37.2 per cent among viewers aged 18 to 49. The presenters of Csillag Születik: Nóra Ördög and Lilu (right) Hungary - 22 March 2012

Candidate Renató Illés on stage

The talent show Csillag Születik premiered Other programmes in last week’s Top 50 during prime time on Saturday 17 March on included the drama series Barátok közt on 12 RTL Klub, outperforming the popular show March, ranked second, the magazine show Minute To Win It, and became the most-watched Fókusz, ranked ninth, and the series Alarm für programme of the year to date. Cobra 11 as well as the fi lm What Happens In Vegas which turned out to be the week’s most-watched fi lm.

10 Serenading the night owls At the beginning of the month, Georges Lang welcomed British singer Katie Melua to ‘Le Grand Studio RTL’ for an interview as well as a concert for a few privileged guests. On 21 March, the radio host dedicates a special show to Katie Melua, playing highlights from her concert on ‘Les Nocturnes’. week 12 the RTL Group intranet

BBC One commissions Everyone Loves Animals The BBC has commissioned Talkback to produce a brand new six-part studio-based comedy show called Everyone Loves Animals (working title), scheduled to transmit on Saturday evenings this spring. United Kingdom - 16 March 2012

Solidarity with worthy causes To mark the 27th ‘Restos du Cœur’ campaign, on 16 March 2012 RTL Radio broadcast the entire ‘Enfoirés’ soiree, which will also be televised on TF1. France - 16 March 2012

RTL Radio Center Berlin hosts an Open Day On 13 March 2012, 104.6 RTL and 105.5 Spreeradio jointly hosted an Open Day, giving more than 1,000 curious radio listeners a unique opportunity to discover the world of radio. Germany - 16 March 2012

RTL Radio puts books on a pedestal This year’s ‘Grand Prix RTL Lire 2012’ goes to Jean-Luc Seigle for his novel En vieillissant les hommes pleurent. The award-winning author received his prize at the opening night of the Salon du Livre in Paris. France - 20 March 2012

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Anika Scheibe is ‘the perfect model’ The audience decided: Eva Padberg’s candidate wins the nail-biter fi nale of the model coaching show. Germany - 21 March 2012

Motto scarf generates in €55,555 for Stiftung RTL foundation During the 2011/12 carnival season, carnival equipment vendor Deiters partnered with the historic Festkomitee Kölner Karneval von 1823 to issue an unprecedented limited-edition gold-coloured version of the festival committee’s traditional motto scarf – with proceeds to go to the Stiftung RTL ‘We helfen Kindern’ foundation. Germany - 21 March 2012

A substantial automotive news portfolio M6 Web reinforces its automotive division with the acquisition of Groupe Ellop Média websites: Auto-buzz.com, Sport-prestige.com, Action-tuning.fr, Eve-auto.fr and MyMotor.fr. France - 22 March 2012

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People Henning Tewes / Nic Jakob Luxembourg - 19 March 2012

The Supervisory Board of the Enex (European News Exchange) has appointed Henning Tewes (40) as the company’s new Managing Director effective 1 July 2012. Henning Tewes succeeds Nic Jakob (60), who will retire end of June, at the head of Luxembourg-based Enex. RTL Group holds a 76.4 per cent majority stake in Enex.

Uwe Boehler, Chairman of the Supervisory

Board of Enex, says: “Nic Jakob has built Henning Tewes Nic Jakob Enex from scratch into one of the leading providers of TV news footage, servicing broadcasters around the globe. On behalf Henning Tewes joined RTL Group in 2005 as of all Enex member companies and the Senior Strategy Executive and was promoted Supervisory Board, I thank Nic Jakob for this to Vice President Corporate Strategy in January great achievement. At the same time, we are 2007. He studied Political Science, History and delighted that Henning Tewes – an experienced Economics and obtained a Masters at Oxford executive with great knowledge of the University. He later achieved a PhD in this fi eld international TV business – will take over the at Birmingham University in 1998. In the same management of Enex to lead the company into year, he started his career at the foundation the next phase of its development. We wish him Konrad-Adenauer-Stiftung. He was deputy the best of success in his new position.” director of the Warsaw offi ce of the foundation until 2001 and then became its director until Henning Tewes says: “I am excited by the 2004. In 2005, Henning Tewes successfully prospect of working with Enex’s partners and acquired an MBA at the Insead in France and shareholders and to further grow the company Singapore. for the benefi t of all of its members. There is huge potential in Enex, and I can’t wait to Nic Jakob has been in charge of Enex since its invite all partners in taking the next step towards creation in 1994. He joined RTL Group in 1983 as further globalisation.” a journalist for RTL Plus (today: RTL Television), where he held numerous positions that took him Looking back on the company’s development, to Luxembourg, Cologne, Berlin and Brussels. In Nic Jakob says: “Enex has come a long 1997, he contributed his expertise to the launch way since its inception in 1994. Today, we of RTL Klub in Hungary, supervising the launch have 34 full and seven associate members, of the channel’s news department. Before joining offering its comprehensive services to both RTL Group, he was Editor-in-Chief of La Revue, RTL Group companies and third-party a Luxembourg weekly magazine. Nic Jakob is broadcasters. I’d like to thank all member a citizen of Luxembourg and has a degree in companies for their full support throughout linguistics. the years.”

Enex member companies include RTL Television, RTL II, Vox and N-TV in Germany, M6 in France, Sky News in the UK, CBS News in the United States, TBS in Japan, VTM in Belgium, SIC in Portugal, TV4 in Sweden and Channel 2 in Israel, to name just a few. Today, Enex, provides more European footage than either Associated Press or Reuters.

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People Michael Dorn Germany - 20 March 2012

On 1 April 2012, Michael Dorn, 39, will become Head of Online Sales at the IP Deutschland ad sales company. He succeeds Hans-Peter Weber, 44, who is leaving to join IQ Digital Media.

In his new role, Dorn is responsible for agency and customer relations and services in Michael Dorn the Interactive unit. He is supported by a team of experts at the Cologne site and at the four regional offi ces in Hamburg, Dusseldorf, Frankfurt and Munich. Dorn will report to Paul Mudter, Head of Interactive at IP Deutschland, who looks forward to working with him: “In Michael Dorn, we have found an expert sales director from our own ranks, who brings with him great know-how in the online and mobile realms. He will tackle his new job with great dedication and will be formative in the department’s development.”

In 2009, after earning a Master’s in Business and Engineering, Dorn joined the Frankfurt branch of IP Deutschland as Sales Director Interactive. Prior to this, he had gained online experience at Mairdumont Media and Seven One Interactive. His career path began in 2003 at the entertainment marketing agency Mossbeach.

Vanessa Richter has been appointed as Deputy Head of Sales, also with effect from 1 April. A graduate in media sciences, she has been with IP Deutschland since 2009, most recently serving as Head of Media Management.

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People Sandrine Dans Sandrine Dans Belgium - 21 March 2012

Sandrine Dans becomes the new presenter on Sandrine Dans began her career at RTL-TVI L’Amour est dans le pré (Farmer Wants a Wife) after fi nishing third in the Miss Belgium pageant on RTL-TVI. She will step into the role in autumn in 1997. As an announcer and then host on 2012 for the broadcast of the programme’s fourth programmes such as Saga, Le Concours des season on Belgian television. jumeaux, Fort Boyard and 100% Mag, she also joined Bel RTL in 2000 where she presented Julie Taton, ever more present on the French many other shows. Since 2011, she has been at audiovisual landscape, will soon join TF1 to the helm of the station’s cult programme, Beau present a new reality TV programme. As she Fixe, every day from 9:00 to 11:00. As Sandrine is very busy with preparations, her colleague Dans is currently on the set of L’Amour est dans Sandrine Dans will step into her boots to help le pré, host Julien Sturbois is sitting in for her on Wallonian farmers fi nd love. Beau Fixe until 30 March.

The 35 year-old presenter is delighted with her new role: “Presenting L’Amour est dans pré is an opportunity as well as a real challenge. It’s one of the channel’s fl agship programmes, and I hope I can bring a personal touch to the show without altering the spirit that viewers have come to love.”

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People Groupe M6 reorganises its Communications department France - 22 February 2012

The Communications Department of Groupe M6

A new structure has been implemented for Nicolas Huberman, Head of Promotion and the four areas under the supervision of Emilie Advertising until now, has been appointed Piétrini, Groupe M6 Communications Director, Director of the Promotion/Advertising services with immediate effect. and the new ‘New Media’ service. He will therefore supervise José Virgili, currently web The fi rst area includes corporate editor at W9 and Paris Première within M6 communications, the corporate foundation Thématique, who becomes the New Media and programme schedules, websites and TV Communications Manager, and Marjorie journals. The second area includes promotion Charles, currently in charge of the music and advertising services as well as new media communication unit, who will be the New services, while the third and fourth areas Media Communications Offi cer from now on. respectively include the press and photo service. Jérémy Guyot, currently responsible for Yann de Kersauson, Deputy Director of Group programme communications, has been Communications in charge of corporate until appointed Director of Media Relations, while now, will manage the fi rst area. He will also Valérie Calazel remains in charge of the photo supervise the group’s programme service service. bulletin, websites – corporate and press portals – as well as the communication for the news programmes Le 12:45 and Le 19:45.

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