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November 26, 2013

Cartoon Network and Celebrate the Holidays with A-Maze-Ing Toy Giveaway

Starting Today at CartoonNetwork.com/win, Free Online Sweepstakes Prizes Include 1,000 Hasbro Toys & Games!

This holiday season, Hasbro and Cartoon Network have come together to celebrate the season of giving with an A-Maze-Ing Toy Giveaway for Cartoon Network fans. Beginning today, fans between the ages of 6-17 can enter the online sweepstakes at CartoonNetwork.com/win for their chance to be one of 251 winners. The sweepstakes, which is free to enter, will run through December 8 and is open to residents of the 50 and D.C. Two hundred and fifty prize packs - each containing a REBELLE HEARTBREAKER BOW, an ANGRY BIRDS GO! PIRATE PIG ATTACK GAME and a KRE-O CITYVILLE SKYSCRAPER MAYHEM set - will be given away to fans, and Cartoon Network will also choose one lucky grand prize winner at random to receive a massive delivery of 250 Hasbro toys and games this holiday season.

Some of the hottest toys of the season are featured in the grand prize including items from Hasbro's ANGRY BIRDS™ GO™! ® gaming line with innovative, face-to-face gaming based on the mobile game. Kids can take on the evil pigs with exciting kart racing action, bird-launching fun, and iconic JENGA block toppling action with games like the ANGRY BIRDS GO! JENGA PIRATE PIG ATTACK™ GAME. For brick fans, the grand prize also includes new building sets from the KRE-O CITYVILLE INVASION line from Hasbro which changes the face of brick-based play with the introduction of innovative SONIC MOTION TECHNOLOGY. In each KRE-O building set equipped with SONIC MOTION TECHNOLOGY, sound waves trigger specific movements in special KRE-O bricks creating a live action scene like in the KRE-O CITYVILLE SKYSCRAPER MAYHEM set. But something is rotten in the KRE-O CITYVILLE metropolis - the evil DR. MAYHEM has created a supernatural squad to aid him in world domination. Also featured in the grand prize are new bow and crossbow blasters from the popular NERF REBELLE brand designed to empower players with confidence, high performance action, and a stylish edge including the NERF REBELLE HEARTBREAKER BOW.

To promote the A-Maze-Ing Toy Giveaway sweepstakes, Cartoon Network enlisted the help of members of its sketch comedy show Incredible Crew to create a series of custom spots that will air on Cartoon Network and invite fans to enter online for their chance to win online. Complete sweepstakes details, including official rules, are available at www.cartoonnetwork.com/win.

This year's A-Maze-Ing Toy Giveaway marks the 17th consecutive year Cartoon Network and Hasbro have worked together to provide Cartoon Network's fans with a unique holiday promotion.

About Hasbro, Inc. Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including , MONOPOLY, PLAY-DOH, , MAGIC: THE GATHERING, NERF and . From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

About Cartoon Network Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 168 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 9 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action programming for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.

CONTACTS: Lauren McCabe Cartoon Network 212.275.6882 [email protected]

Daniel Benkwitt Hasbro 401.727.5318 [email protected]