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Fin G Er P R in T ZZ5689cm_FingerprintNo2.indd 1 5 6 8 9 c m _ GRAPHIC DESIGN F i n g e r computer-based design.Sincethefi computer-based much too handisareactionto by things designers,creating many For fi orfalsifi forged befaked, cannot which thepulse, for Listen design. inexceptional result design, butoften excellent to vital only arenot handmadeelements that workprove of pieces Robynne designers, including fromleading essays visual andexclusive projects 133 discover insideto Look present. exciting avibrant, thepastandfutureinto of technologies marriesthe isemerging; onethat aesthetic hybrid message.Athird, their bestcommuni orderto anddigital—in the twoaesthetics—handmade incorpo to howdesignersarebeginning discover also Butyou’ll technology. stillfi you’ll No.2 Fingerprint life. everyday into soaked have handcraft book-makingandfi to andillustration typography From inthemainstream. thrive begunto wereonceonthefringehave that WWW.CHENDESIGN.COM global, localto analytic. corporations, to artistic established start-up to from ventures clients, of withawiderange partners winning designstudio education anddynamicinvention. Theaward- collaboration, isaplacefor Chen DesignAssociates p ngerprint. It is the key to design’ssuccess. to isthekey It ngerprint. r i n t N o 2 . i n d d 1 nd plenty of projects created entirely without the aid of computer computer of withouttheaid entirely created projects of nd plenty refl ects the evolution of those ideas. In this second volume, secondvolume, thoseideas.Inthis of ects theevolution FOREWORD BY DEBBIEMILLMAN FOREWORD Raye, Stefan rst Fingerprint Bucher and Christian Helms. These These Bucher andChristianHelms. lm titles, elements of of elements lm titles, was published, ideas published, was ed. Look for the for ed. Look UPC cate EAN rate 9 ISBN-10: 1-60061-865-0 ISBN-13: 978-1-60061-865-9 01020304FnL1 JUYrVyBQdWJsaWNhdGlvbnMsIEluYyAoSW9sYSBkaXZpc2lvbikPR3JlZ29yeSBLcnVlZ2VyAE1Gop8EMTAuNAI4MAExBkVBTi0xMw05NzgxNjAwNjE4NjU5AA== 04 0124 Z5689 781600 618659 E D A M D N A H T C E N N O C h t i w (CAN $45.00) US $40.00 54000 FINGERPRINT ELEMENTS IN GRAPHIC DESIGN GRAPHIC IN ELEMENTS CHEN DESIGN ASSOCIATES DESIGN CHEN THE EVOLUTION OF HANDMADE HANDMADE OF EVOLUTION THE WWHAT WH THE EVOLUTION OF HANDMADE HAHAT H CHCHENEN DESESIGIGN BBY A Y T 55/17/11 3:25 PM / A SSSSOCOCIAATETES 1 ELEMENTS IN GRAPHIC DESIGN 7 / 1 1 3 : 2 5 P M p 1 8 DESIGN FIRM Frank Strategic Marketing LOCATION Columbia, Maryland, USA DESIGNER Christina Bittinger PHOTOGRAPHER Luke Williams CLIENT The Production Club of Baltimore MATERIALS 30+ X-Acto blades, double- sided tape, spray mount CHAPTER 01 2009 PCB PAPER 2009 PCB PAPER POSTER SHOW rated a multi-layered theme, encompassing printing tech- theme, encompassing printing a multi-layered rated basis of visual appeal during the event, while the city of Baltimore and and Baltimore the city of while during the event, appeal visual basis of Hosted by the Production Club of Baltimore, the 2008 Baltimore Paper Paper the 2008 Baltimore Baltimore, of Club the Production by Hosted paper into miniature models. Using paper and ink—both donated from from donated Using paper and ink—both models. miniature paper into with the affiliated on a press also the PCB—and printed members of niques as well as core printing materials. Moiré patterning was the the was patterning Moiré materials. as core printing as well niques Show celeb ful scavenger hunt. As a nod to the annual paper show, iconic buildings buildings iconic paper show, the annual As a nod to hunt. scavenger ful club, the overall effort was rounded out perfectly. was effort the overall club, all of its neighborhoods were recognized throughout the evening’s play- throughout the evening’s were recognized its neighborhoods of all from crafted throughout the city were neatly and landmarks from all ZZ5689i_CH01.indd5689i_CH01.indd 1818 44/13/11/13/11 77:52:52 AAMM p 3 9 There’s nothing like a good campfire to get people DESIGN FIRM CLIENT talking. We put together a direct mail piece to invite Swink Swink 1 people to reconsider the way they’ve been marketing LOCATION MATERIALS themselves and to believe in the power of a good 0 Madison, Wisconsin, USA story—their story. Letterpress, laser die cut ART DIRECTOR PRINTER Shanan Galligan Studio on Fire DESIGNERS Drew Garza, Yogie Jaraca CHAPTER LET’S TELL BETTER LET’S TELL BETTER PROMOTION STORIES ZZ5689i_CH01.indd5689i_CH01.indd 3939 44/13/11/13/11 77:54:54 AAMM p 51 This wine label design was created for an upscale res- DESIGN FIRM CLIENT taurant called Cinghale, which is Italian for “wild boar.” Exit 10 Cinghiale Exit 10 was commissioned to create the entire identity 2 for the restaurant, including large charcoal render- LOCATION MATERIALS 0 ings of boars and a label for the restaurant’s own wine, Baltimore, Maryland, USA Pencil, pen, photocopy, Rosso. All elements of the label were created using Adobe Photoshop ART DIRECTORS pen, ink and pencil, with photocopier manipulation of Scott Sugiuchi, the contrast and resolution. The imagery was meant to Jonathan Helfman capture the energy and attitude of a wild boar. This is manifested by the use of ragged lines, expressionistic DESIGNER CHAPTER typography and claustrophobic use of white space. Carl Nielson ROSSO WINE LABEL ROSSO ZZ5689i_CH02.indd5689i_CH02.indd 5151 44/13/11/13/11 77:56:56 AAMM p 6 8 DESIGN FIRM DESIGNERS Throughout the theater season at Portland Center Plazm, Studio J Joshua Berger, Thomas Bradley, Stage, audiences experience a roller-coaster ride of 3 Todd Houlette, Andrew Marshall emotions and responses from laughter to despair. LOCATION Plazm’s posters for the campaign capture the emo- 0 Portland, Oregon, USA ILLUSTRATORS tional ride, as the city’s most prestigious theater Winston Smith, Cho Chan, company produces comedies, musicals, traditional ART DIRECTOR Michael Brophy, Storm Tharp Shakespeare and dramas that take on serious con- Joshua Berger temporary issues—including the world premiere of the PHOTOGRAPHER stage adaptation of Ken Kesey’s classic novel Some- CREATIVE DIRECTOR Swanson Studio CHAPTER John C. Jay times a Great Notion. Like Portland Center Stage, we CLIENT work with internationally acclaimed artists alongside Portland Center Stage top local talent. PORTLAND PORTLAND CENTER STAGE POSTER SERIES ZZ5689i_CH03-1.indd5689i_CH03-1.indd 6868 44/13/11/13/11 88:00:00 AAMM 82 DESIGN FIRM TOKY Branding + Design LOCATION St. Louis, Missouri, USA ART DIRECTOR Eric Thoelke DESIGNER Katy Fischer ILLUSTRATOR Noah Woods CLIENT St. Louis Public Library Foundation CHAPTER 03 ST. LOUIS LOUIS ST. PUBLIC LIBRARY FOUNDATION BANNERS rator Noah Woods Noah Woods rator rated with illust rated has to offer. has to past few years. It seemed that people forgot it was there. TOKY was was there. TOKY it was forgot people seemed that It years. past few to create large, exterior banners. The illustrations, filled with bright filled with bright illustrations, banners. The large, exterior create to the library advantages the many some of highlighting while library colors and whimsical images, brought energy and attention to the the to energy and attention images, brought and whimsical colors enlisted to increase attendance and get people excited about the about the excited people and get increase attendance to enlisted collabo We again. library downtown The St. Louis Public Library had seen a drop in attendance over the the over had seen a drop in attendance Library Public Louis St. The ZZ5689i_CH03-1.indd5689i_CH03-1.indd 8282 44/13/11/13/11 88:01:01 AAMM p 92 DESIGN FIRM TOKY Branding + Design LOCATION St. Louis, Missouri, USA ART DIRECTOR Eric Thoelke DESIGNER Travis Brown CLIENT Art the Vote CHAPTER 03 ART THE VOTE ART THE VOTE CAMPAIGN vote vote voter registration. Bill- registration. voter boards were placed throughout urban and rural Missouri. The website website Missouri. The throughout urban and rural boards were placed features a public gallery, allowing anyone to design, upload and design, upload to anyone allowing gallery, a public features throughout Missouri. Art the Vote is a non-partisan organization that uses artist-designed uses artist-designed that is a non-partisan organization Art the Vote outdoor boards to broach topics and drive and drive broach topics boards to outdoor used design was billboard winning design. The own billboard on their ZZ5689i_CH03-2.indd5689i_CH03-2.indd 9292 44/13/11/13/11 88:03:03 AAMM DESIGN FIRM CLIENT Gastronomic entrepreneur Rajah Dagstani of Dagstani 344 Design, LLC Dagstani & Sons & Sons approached me about designing a logo for his 3 new mobile cappuccino venture “Piccolo Principe”— LOCATION MATERIALS the little prince—but neither one of us know how to 0 Pasadena, California, USA Pen, ink leave well enough alone, so a logo turned into cover- ing the entire van in gold leaf and classic flake gold DESIGNER/ILLUSTRATOR paint. It’s coming to a town near you as soon as we Stefan Bucher figure out the intricacies of the plumbing. CHAPTER PICCOLO PRINCIPE PICCOLO ZZ5689i_CH03-2.indd5689i_CH03-2.indd 100100 44/13/11/13/11 88:03:03 AAMM p 154 DESIGNER Marian Bantjes LOCATION Bowen Island, British Columbia, Canada CLIENT Self MATERIALS Old Christmas cards LASER CUTTING Arkwel Industries Ltd. CHAPTER 05 2010 VALENTINES Every year I send out valentines to my friends and clients. In 2010, In 2010, friends and clients. my to I send out valentines year Every I laser cut the valentine design from used Christmas cards. I made I made design from used Christmas cards. I laser cut the valentine around five hundred; every one of them was different. them was one of around five hundred; every ZZ5689i_CH05-2.indd5689i_CH05-2.indd 154154 44/13/11/13/11 88:13:13 AAMM p 1 6 0 DESIGN FIRM Wink, Incorporated LOCATION Minneapolis, Minnesota, USA ART DIRECTORS Richard Boynton, Scott Thares DESIGNER Richard Boynton CLIENT Rebel Green MATERIALS Various, silkscreen CHAPTER 05 REBEL GREEN Silkscreened with soy-based inks on organic cotton canvas with an with an canvas cotton inks on organic Silkscreened with soy-based inevitable patina will only add to its charm.
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