Fin G Er P R in T

FINGERPRINT GRAPHIC DESIGN C O

For many designers, creating things by hand is a reaction to too much N computer-based design. Since the ﬁ rst Fingerprint was published, ideas N that were once on the fringe have begun to thrive in the mainstream. From E typography and illustration to book-making and ﬁ lm titles, elements of C handcraft have soaked into everyday life. T

Fingerprint No. 2 reﬂ ects the evolution of those ideas. In this second volume, w you’ll still ﬁ nd plenty of projects created entirely without the aid of computer i

technology. But you’ll also discover how designers are beginning to incorporate t h the two aesthetics—handmade and digital—in order to best communicate

their message. A third, hybrid aesthetic is emerging; one that marries the H

technologies of the past and future into a vibrant, exciting present. A N Look inside to discover 133 projects and exclusive visual essays from leading D

designers, including Robynne Raye, Stefan Bucher and Christian Helms. These ELEMENTS IN GRAPHIC DESIGN THE EVOLUTION OF HANDMADE pieces of work prove that handmade elements are not only vital to excellent M BBYY design, but often result in exceptional design. A D N S Listen for the pulse, which cannot be faked, forged or falsiﬁ ed. Look for the G IG I E E S TE T ES E ﬁ ngerprint. It is the key to design’s success. A IA D D C OC O N S EN E SS S H A CH C A

WWHATWHHAHATHAT

FOREWORD BY DEBBIE MILLMAN CHEN DESIGN ASSOCIATES

Chen Design Associates is a place for collaboration, UPC education and dynamic invention. The award- US $40.00 winning design studio partners with a wide range Z5689 (CAN $45.00) ISBN-13: 978-1-60061-865-9 of clients, from start-up ventures to established ISBN-10: 1-60061-865-0 54000 corporations, local to global, artistic to analytic. EAN WWW.CHENDESIGN.COM

9 FnL1 04 0124 01 JUYrVyBQdWJsaWNhdGlvbnMsIEluYyAo 02 SW9sYSBkaXZpc2lvbikPR3JlZ29yeSBL 03 cnVlZ2VyAE1Gop8EMTAuNAI4MAExBkVB Ti0xMw05NzgxNjAwNjE4NjU5AA== 781600 618659 THE EVOLUTION OF HANDMADE OF HANDMADE THE EVOLUTION ELEMENTS IN GRAPHIC DESIGN

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DESIGN FIRM Frank Strategic Marketing

LOCATION Columbia, Maryland, USA

DESIGNER Christina Bittinger

PHOTOGRAPHER Luke Williams

CLIENT The Production Club of Baltimore

MATERIALS 30+ X-Acto blades, double- sided tape, spray mount

CHAPTER 01 2009 PCB PAPER 2009 PCB PAPER POSTER SHOW rated a multi-layered theme, encompassing printing tech- theme, encompassing printing a multi-layered rated basis of visual appeal during the event, while the city of Baltimore and and Baltimore the city of while during the event, appeal visual basis of Hosted by the Production Club of Baltimore, the 2008 Baltimore Paper Paper the 2008 Baltimore Baltimore, of Club the Production by Hosted paper into miniature models. Using paper and ink—both donated from from donated Using paper and ink—both models. miniature paper into with the affiliated on a press also the PCB—and printed members of niques as well as core printing materials. Moiré patterning was the the was patterning Moiré materials. as core printing as well niques Show celeb ful scavenger hunt. As a nod to the annual paper show, iconic buildings buildings iconic paper show, the annual As a nod to hunt. scavenger ful club, the overall effort was rounded out perfectly. was effort the overall club, all of its neighborhoods were recognized throughout the evening’s play- throughout the evening’s were recognized its neighborhoods of all from crafted throughout the city were neatly and landmarks from all

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There’s nothing like a good campfire to get people DESIGN FIRM CLIENT talking. We put together a direct mail piece to invite Swink Swink 1 people to reconsider the way they’ve been marketing LOCATION MATERIALS

themselves and to believe in the power of a good 0 Madison, Wisconsin, USA story—their story. Letterpress, laser die cut ART DIRECTOR PRINTER Shanan Galligan Studio on Fire

DESIGNERS Drew Garza, Yogie Jaraca CHAPTER LET’S TELL BETTER LET’S TELL BETTER PROMOTION STORIES

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This winelabel designwas created for anupscale res- capture theenergyandattitude of awildboar. This is

typography andclaustrophobic useof white space. the contrast andresolution. The imagerywas meant to ings of boars and alabel for therestaurant’s ownwine, for therestaurant, including largecharcoal render- taurant called Cinghale, which isItalian for “wildboar.” manifested by the useof ragged lines,expressionistic pen, inkandpencil,withphotocopier manipulation of Rosso. All elements of thelabel werecreated using Exit 10 was commissioned to create theentire identity 5 1 Jonathan Helfman ART DIRECTORS DESIGNER LOCATION DESIGN FIRM Scott Sugiuchi, Carl Nielson Baltimore, Maryland, USA Exit 10 Adobe Photoshop CLIENT MATERIALS Cinghiale Pencil, pen,photocopy,

ROSSO WINE LABEL p

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DESIGN FIRM DESIGNERS Throughout the theater season at Portland Center Plazm, Studio J Joshua Berger, Thomas Bradley, Stage, audiences experience a roller-coaster ride of 3 Todd Houlette, Andrew Marshall emotions and responses from laughter to despair. LOCATION Plazm’s posters for the campaign capture the emo- 0 Portland, Oregon, USA ILLUSTRATORS tional ride, as the city’s most prestigious theater Winston Smith, Cho Chan, company produces comedies, musicals, traditional ART DIRECTOR Michael Brophy, Storm Tharp Shakespeare and dramas that take on serious con- Joshua Berger temporary issues—including the world premiere of the PHOTOGRAPHER stage adaptation of Ken Kesey’s classic novel Some- CREATIVE DIRECTOR Swanson Studio

CHAPTER John C. Jay times a Great Notion. Like Portland Center Stage, we CLIENT work with internationally acclaimed artists alongside Portland Center Stage top local talent. PORTLAND PORTLAND CENTER STAGE POSTER SERIES

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DESIGN FIRM TOKY Branding + Design

LOCATION St. Louis, Missouri, USA

ART DIRECTOR Eric Thoelke

DESIGNER Katy Fischer

ILLUSTRATOR Noah Woods

CLIENT St. Louis Public Library Foundation

CHAPTER 03 ST. LOUIS LOUIS ST. PUBLIC LIBRARY FOUNDATION BANNERS rator Noah Woods Noah Woods rator rated with illust rated has to offer. has to past few years. It seemed that people forgot it was there. TOKY was was there. TOKY it was forgot people seemed that It years. past few to create large, exterior banners. The illustrations, filled with bright filled with bright illustrations, banners. The large, exterior create to the library advantages the many some of highlighting while library colors and whimsical images, brought energy and attention to the the to energy and attention images, brought and whimsical colors enlisted to increase attendance and get people excited about the about the excited people and get increase attendance to enlisted collabo We again. library downtown The St. Louis Public Library had seen a drop in attendance over the the over had seen a drop in attendance Library Public Louis St. The

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DESIGN FIRM TOKY Branding + Design

LOCATION St. Louis, Missouri, USA

ART DIRECTOR Eric Thoelke

DESIGNER Travis Brown

CLIENT Art the Vote

CHAPTER 03 ART THE VOTE ART THE VOTE CAMPAIGN vote vote voter registration. Bill- registration. voter boards were placed throughout urban and rural Missouri. The website website Missouri. The throughout urban and rural boards were placed features a public gallery, allowing anyone to design, upload and design, upload to anyone allowing gallery, a public features throughout Missouri. Art the Vote is a non-partisan organization that uses artist-designed uses artist-designed that is a non-partisan organization Art the Vote outdoor boards to broach topics and drive and drive broach topics boards to outdoor used design was billboard winning design. The own billboard on their

ZZ5689i_CH03-2.indd5689i_CH03-2.indd 9292 44/13/11/13/11 8:038:03 AMAM DESIGN FIRM CLIENT Gastronomic entrepreneur Rajah Dagstani of Dagstani 344 Design, LLC Dagstani & Sons & Sons approached me about designing a logo for his 3 new mobile cappuccino venture “Piccolo Principe”— LOCATION MATERIALS the little prince—but neither one of us know how to 0 Pasadena, California, USA Pen, ink leave well enough alone, so a logo turned into cover- ing the entire van in gold leaf and classic flake gold DESIGNER/ILLUSTRATOR paint. It’s coming to a town near you as soon as we Stefan Bucher figure out the intricacies of the plumbing. CHAPTER PICCOLO PRINCIPE PICCOLO

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DESIGNER Marian Bantjes

LOCATION Bowen Island, British Columbia, Canada

CLIENT Self

MATERIALS Old Christmas cards

LASER CUTTING Arkwel Industries Ltd.

CHAPTER 05 2010 VALENTINES Every year I send out valentines to my friends and clients. In 2010, In 2010, friends and clients. my to I send out valentines year Every I laser cut the valentine design from used Christmas cards. I made I made design from used Christmas cards. I laser cut the valentine around five hundred; every one of them was different. them was one of hundred; every around five

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DESIGN FIRM Wink, Incorporated

LOCATION Minneapolis, Minnesota, USA

ART DIRECTORS Richard Boynton, Scott Thares

DESIGNER Richard Boynton

CLIENT Rebel Green

MATERIALS Various, silkscreen

CHAPTER 05 REBEL GREEN Silkscreened with soy-based inks on organic cotton canvas with an with an canvas cotton inks on organic Silkscreened with soy-based inevitable patina will only add to its charm. The return to quality has has quality to return its charm. The add to will only patina inevitable Segal from Fred everywhere Green products on shelves landed Rebel de Paris. Epicerie Grande as La as well Market, Foods Whole to eye for craftsmanship, the bags demand long-term reuse, as the reuse, as the the bags demand long-term craftsmanship, for eye

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DESIGN FIRM TOKY Branding + Design

LOCATION St. Louis, Missouri, USA

ART DIRECTOR Eric Thoelke

DESIGNERS Jay David, Katy Fischer

CLIENT Art Fix

MATERIALS Wallpaper, paint chips, silkscreen, letterpress

CHAPTER 06 ART FIX Rebuilding Together-St. Louis—an organization providing low-income low-income providing organization Louis—an Together-St. Rebuilding the pro- create to TOKY work—asked homeowners with free repair that mentality a DIY mission: the organization’s embraced We Fix. motional materials for its fundraiser/art auction event entitled Art Art entitled auction event its fundraiser/art for materials motional silkscreened We materials. the repurposing and reuse of promotes and then the event promote to repurposed wallpaper onto posters letterpress printed the event tickets onto various paint chips. paint various onto tickets the event printed letterpress

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DESIGN FIRM Sagmeister Inc.

LOCATION New York City, New York, USA

ART DIRECTOR Stefan Sagmeister

DESIGNERS Richard The, Joe Shouldice

CLIENT Experimenta, Urban Play

MATERIALS 250,000 Eurocents

CHAPTER 06 OBSESSIONS MAKE MAKE OBSESSIONS AND MY LIFE WORSE BETTER MY WORK are about the are about the vate life. I fail to c right shade of green for the couch, the sexual secrets of an ex-lover or or an ex-lover of secrets the couch, sexual green for shade of right a number of that our work and think I do obsess over much. However, the correct temperature of the meeting room AC. I don’t think I miss I miss I don’t think room AC. the meeting of the correct temperature I rarely obsess about things in my pri in my obsess about things I rarely our better projects came out of such an obsession. such an obsession. out of came projects our better

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DESIGN FIRM CLIENT This poster was created as the first in a series of CO:Lab Design Is Love materials to promote creative exploration. A decon- 6 structed Apple Power Mac G4 was handcrafted into LOCATION MATERIALS a fantasy world using a myriad of elements including 0 Hartford, Connecticut, USA Apple G4 Tower, clay, pipe clay, balloons, pipe cleaner, insulation, wire, paper, cleaner, paper, balloons, plastic, ART DIRECTOR/DESIGNER plastic and anything else we could get our hands insulation, wire, cardboard, tape, on. By making this poster interactive in the form of CO:Lab blood, sweat, tears of joy a comic haiku, we invite the viewers to provide the PRINTER piece with alternate meanings.

CHAPTER Thames Printing Company DESIGN IS LOVE DESIGN IS LOVE POSTER

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2 0 5 Joshua C.Chen Joshua C.Chen,Jennifer Tolo Timbuk2 ART DIRECTOR Inks, paints, fabrics, thread, CLIENT MATERIALS DESIGNERS LOCATION DESIGN FIRM San Francisco, California, USA Chen DesignAssociates needle, buttons, photographs Based on our Peace: 100 Ideas book project, we designed and produced Kathrin Blatter, MaxSpector, five one-of-a-kind messenger bags for Timbuk2’s “Artist’s Originals Program.” Our custom bags were among other original designs auctioned CHAPTER off by Timbuk2 for as much as $500 each to support San Francisco Bay 0 Area charities. Designer Kathrin Blatter re-interpreted by hand the PEACE BEGINS HERE artwork for these five bags using a variety of materials and methods— 7 MESSENGER BAGS 20 embroidery, silkscreen, spray paint, buttons, and even toothpick pointil- 5

44/13/11 8:20 AM ism. The result is a diverse range of ways to express the message of / 1

3 peace, much in line with the approach for the original book project. / 1 1

8 : 2 0

A M FINGERPRINT GRAPHIC DESIGN CONNECT CONNECT

For many designers, creating things by hand is a reaction to too much computer-based design. Since the ﬁ rst Fingerprint was published, ideas that were once on the fringe have begun to thrive in the mainstream. From typography and illustration to book-making and ﬁ lm titles, elements of handcraft have soaked into everyday life.

Fingerprint No. 2 reﬂ ects the evolution of those ideas. In this second volume, with you’ll still ﬁ nd plenty of projects created entirely without the aid of computer technology. But you’ll also discover how designers are beginning to incorporate the two aesthetics—handmade and digital—in order to best communicate

their message. A third, hybrid aesthetic is emerging; one that marries the HANDMADE technologies of the past and future into a vibrant, exciting present.

Look inside to discover 133 projects and exclusive visual essays from leading

designers, including Robynne Raye, Stefan Bucher and Christian Helms. These ELEMENTS IN GRAPHIC DESIGN THE EVOLUTION OF HANDMADE pieces of work prove that handmade elements are not only vital to excellent design, but often result in exceptional design. BBYY N S Listen for the pulse, which cannot be faked, forged or falsiﬁ ed. Look for the G IG I E S TE T ES E ﬁ ngerprint. It is the key to design’s success. A IA D D C OC O N S EN E SS S H A CH C A

WWHATWHHAHATHAT

FOREWORD BY DEBBIE MILLMAN CHEN DESIGN ASSOCIATES

ZZ5689cm_FingerprintNo2.indd5689cm_FingerprintNo2.indd 1 55/17/11/17/11 33:25:25 PPMM