Gdc.Net.2006 Graphic Designers of Canada

Society of Société des Fall/Winter 2006 G Graphic Designers of Canada designers graphiques du Canada National Council Counsil national

Welcome to gdc.net The Voice of the Society of gdc.net.2006 Graphic Designers of Canada

In This Issue > GDC@50 Celebrations > Graphex’06 National Design Awards > 2006 National Scholarship Awards > 2006 AGM Highlights > New GDC Fellows > (Re)Defining the Profession? > Cross Country Check Up > GDCBC Blog > Member Benefits > Calendar Society of Société des 2 Graphic Designers of Canada designers graphiques du Canada

I have now been retired for close to 14 years, and many more changes in both society and technology have occurred during that time, than all those I witnessed during my close to 40 years of working in the Graphic Arts. This year I was invited by GDC Manitoba to come and give a talk with slides of my work, which covered ‘our’ 50 Years. And the vibrancy of the Winnipeg group convinced me that just maybe what Sam [Smart], Frank [Davies], John [Gibson] and I started 50 long years ago really was worthwhile. I hope that you—today’s GDC—will be sure to remind Canada who you are, and what we do! > Frank Newfeld FGDC

Designing Canada for 50 Years 50 années de design au Canada TDC/GDC 1956–2006 Society of Société des 3 Graphic Designers of Canada designers graphiques du Canada

I recently received in the mail two items that have floored me. One is the booklet Designing Canada for 50 Years and the other was Graphex’06, the catalogue showing the latest in the Graphex exhibitions. The standards of professional excellence are a tribute to the designers and reflect the work that was put into the forming of TDC in 1956, and continued by so many over those fifty years. This has been successful to a degree that could not have been envisioned by the founding few, certainly not by myself, though I must admit to a pleasant swelling of pride at having been involved in those early days in Toronto. Remembering those years brings to mind a clear picture of Sam Smart FGDC who was the prime mover. He gave so much of his time and energy to the concept with a bouyancy that brooked no hurdle. > John Gibson FGDC

It is hard to realize the essential differences between 1956 and today. When the GDC was founded we were still recovering from years of war which had taken us from a normal life of developing our careers to dressing in uniforms and attacking or being attacked. Upon my return to Canada I met other designers who saw the value of sharing talents and contacts to help each other. I feel that the contributions of designers to internationalism and world peace are the true goals which launched the TDC/GDC in the first place and that the path ahead is both inspiring and achievable. > Frank Davies FGDC Print andRestartComputerforsupplying fabulousdoorprizes. and toUnisource,Benwell Atkins, MiniMaxMedia,IslandBlue Computer ServicesandIslandBlue Printforgoodiebagtreats specialthankyoutoCoastPaper, HemlockPrinters, SOHO A Women’s Transition House Art Therapyprogram. Attendees madeadonationof$250tosupporttheVictoria Victoria PublicLibrary, CentralLibrary. displayed forfrom29NovembertoDecember9attheGreater GDC Fellows50 Years ofDesigninCanada Some guestsarrivedearlytoviewthe College) toenjoyafantasticparty. contingent fromMalaspinaUniversity Vancouver andup-island(withastrong and sponsorscamefromVictoria, drive. Over80members,non-members annual holidaysocialandmembership celebrations werepartoftheChapter’s cake andgoodiebagsforeveryone.The December 6,2006completewithbirthday GDC@50 withabirthdaypartyon The Vancouver IslandChaptercelebrated > > and the50yearsofDesigningCanadaannualreport. depth featuresontheGraphex’06 Awards, theGDC@50stamp, some briefreportsonoftheactivities,followedbyin knowwhoyouare!Hereare all theseeventstogether—you to allthevolunteerswhoputincountlesshoursofwork hugeroundofthanksgoes out ing PEI,Hamilton,andbeyond! A Gala the country, startinginVancouver withthe The GDC’s 50thanniversarywascelebratedinstyle allacross > rpi einr ofCanada Graphic Designers Society of GDC@50 Celebrations—Island Style GDC@50 Celebrations—Island Saskatchewan North and continuingoninto2007withthetravellingexhibitvisit- 50 Years ofDesigningCanada cake, livemusicandacashbar. Club, thefestivitiesincludedbirthday at theprestigiousdowntownSaskatoon Design inCanada Awards tation ofthe GDC’s fiftiethanniversarywithapresen- North Chaptermarkedtheoccasionof On April 22,2006,theSaskatchewan and the designers graphiquesduCanada Société des Graphex’06 NationalDesign Graphex’06 GDC Fellows50 Years of poster exhibitions.Held Graphex’06 Awards exhibits, whichwere and designer/illustrator FrankNewfeld exhibits, andaninspiringdiscussionwithTGD/GDCco-founder/ was cappedoffwiththe ating Polaroid-esquephototransfersandlifedrawing.Theday whichincludedprintmaking,cuttinggraffitistencils,cre- circuit,’ reacquainted-with old/newschoolarttechniquesona‘creativity included spendingadaylargelygettingacquainted-and GDC@50celebrationsonOctober21 The ManitobaChapter’s > and Artspace toenjoyhorsd’oeuvresandcheckoutthe On May18,asmallgroupofCalgarydesignersgatheredat > Hetherington from Calgary. Watch outnexttimethough,shewarned! their Chapter, whichwaslikelyduetothe lownumberofentries thought mayhavebeenbecause ofthelackwinnersfrom Pie > Live music accompanied Manitoba ChapterGetsCreative let ot:50 Years DesigninCanadaand Alberta Alberta South:

and the Saskatchewan North GDC Fellows GDC@50 celebration. Garbage Delight > David Coates, you make the best tasting stamps! MGDC Photos: Ronan Lannuzel poster exhibits.ChapterpresidentGwen

commented onthesmallturnoutwhichshe > GDC Founding member, Frank Newfeld FGDC, addressed the Manitoba Graphex’06 fame. Chapter for GDC@50

> Robert Peters FGDC and company get their hands FGDC

dirty celebrating our profes- 4

and sion’s roots.

, mostnotablyof Photos: Oliver Oike and

GDC Fellows Karla Burr Graphex’06 poster Alligator Society of Société des 5 Graphic Designers of Canada designers graphiques du Canada The HSBC Pendulum Mois du design featured International exposure > Gallery in the heart of business district Vancouver’s once agin set the stage for the Graphex’06 and GDC Fellows poster exhibits. > the exhibits for an entire month in one of Montréal’s busiest throughfares. > for the Graphex’06 winners Design during Icograda’s in Seattle, USA. Week

In January 2007 GDC Alberta South will be launching a Call for Submissions for the 50 Years Design in Alberta Exhibit, with an planned website launch in late Spring 2007. The purpose of this project is to display a representation of creative excellence by graphic designers in Alberta spanning 50 years—from 1956 thru 2006.

The 50 Years Design in Alberta Exhibit will commemorate the GDC’s 50th anniversary in perpetuity, existing as an unchange- able portrait of this period of Alberta’s history showcased through visual communications.

Locked into this exhibit will be the names and work of the people who have helped to shape design in Alberta. The site will become a regular reference for designers throughout Alberta, Judges’ Choice. Debbie commented that his work could compete and a valuable resource for students. It will be a source to in New York, proof of the great design talent existing in Nova review the evolution of design in our province and a place where Scotia. The exhibit was on display from the October 23–28. individuals are showcased and recognized for their work. It then moved onto Moncton, New Brunswick from November 27 Structure of the Exhibit to December 1 at the McKenzie Art Gallery. In addition to the The exhibit will exist entirely online. In this way the chapter can gallery’s regulars, general public and local industry profession- make it globally accessible, broadly inclusive, and can maintain als, the one week stop in Moncton also saw the classes from it easily. They anticipate that they will collect more than a design programs of three high schools and two colleges tour thousand submissions. There will be quality control to ensure through. that pieces selected for viewing are of a professional calibre and According to Moncton organizer Richard Osborne MGDC, “Those that they comply with GDC’s Code of Ethics. This code ensures, who saw the exhibitions were excited, those who missed it were for example, that work promoting violence or hatred will not be disappointed. The general opinion was that people would like to included in the pieces exhibited. see this type of exhibition tour through again.” The exhibit will A panel of judges will identify “Best of Show” entries to be heading to Holland College in PEI in January 2007. recognize outstanding work. Work will be cross-indexed by year, by category, by membership and by artist. > Montréal, Québec Thanks to the combined efforts The project will be open for participation to all designers in of SDGQ, IDM (Institut de Design Southern Alberta, however members of GDC will have special Montréal) and Icograda, the privileges related to submission of work. Graphex’06 and GDC Fellows The launch of this site will be celebrated at an evening posters exhibit opened on the Gala event, showcasing “Best of Show” work. The evening will evening of May 1 at Marché feature keynote speakers and will honour people who have Bonsecours, a busy public space made significant contributions to design in Alberta in the past in downtown Montréal. On display from May 1 to June 15 as part 50 years. of the Mois du Design, the exhibit was featured on Radio-Canada as well as local newspapers, which garnered attention from both > Atlantic Chapter Hits 3 out of 4 Provinces the professional and non-designer communities. The largest GDC@50 Atlantic Chapter event this year was the > Seattle, USA Graphex’06 show. It had a great opening night in Halifax on In July the Graphex’06 exhibit October 24, with about 40 of Halifax’s up-and-coming designers travelled to the School of Visual as well as many of the senior members of the design community Concepts in Seattle to co-incide in attendance. The location was in Parklane Mall right in the core with the Icograda Design Week, of downtown Halifax’s higher end business and shopping sector. July 9–15, 2006. Hors d’oeuvres and punch were served from the local fine dining restaurant, Luxx. Organizers were proud to introduce Ray Fenwick of Co. and Co. Design, the winner of Debbie Millman’s Society of Société des 6 Graphic Designers of Canada designers graphiques du Canada

> Graphex’06 Winners: The Best of Visual Communication in Canada

Graphex’06 began with the question, “Is there such a thing as On March 24th, 2006 the Gala Awards show was hosted at The Canadian design?” That is, something visually unique or some Vancouver Club. An almost-black tie affair, it was certainly the kind of approach that would differentiate the graphic design GDC event of the year in Vancouver with a full room of well- which comes from this country from that of any other country. dressed designers in attendance to applaud Canada’s best in the With a PanCanadian theme in mind, Marian Bantjes MGDC industry. After an excellent meal in the old world finery of The (Vancouver, Graphex Co-Chair) designed the Graphex’06 materi- Vancouver Club, the awards were announced, with Louis als with a complex array of plants and foliage from across the Gagnon of Paprika walking away with 14 country. The Graphex Committee managed to bring in a record- of the 64 awards. Fortunately, he had breaking 29 sponsors to the event, donating everything from flown out from Québec for the occasion— printing and production services to chocolates. he was a design celebrity by the time he left. The “Canadian” question also kicked off a lively debate at the Judges’ Event, held on November 18, 2005 at the Pacific On March 27, 2006 the debut exhibit of Palisades in Vancouver. The event, with judges Rick Poynor the winning entries opened at the HSBC (from the UK), Debbie Millman (USA), Min Wang (China), Tan Le Pendulum Gallery in Vancouver. Cameron (USA) and Robert Sarner (Canada), was moderated by Marian Jantzen LGDC created the exhibit posters, Bantjes MGDC. The discussion around Canadianism, and region- of which three copies were output by The Portables. The exhibit alism in design grew quite heated and would have extended well then travelled to Saskatoon in April 2006; to Montréal in May, into the night if time had permitted. as part of the Mois du Design; also to Calgary and Edmonton in May; Seattle in July; Winnipeg in September and Victoria in Over the weekend of November 19–20, 2005, the five judges October. viewed, considered, and evaluated over 400 entries from across Canada. While a definitive Canadian flavour failed to emerge, the The 128-page catalogue, with laser-cut cover, which was one single consensus of our international panel of judges was designed by Marian Bantjes MGDC and printed by Generation that the quality of Canadian design was fully equal to that which Printing in Vancouver, was completed in April and shipped to all is being produced anywhere in the world. They awarded 12 members and Graphex winners in October. The Graphex’06 Awards of Excellence, 47 Awards of Merit and 5 Judges’ website was put together by Switch Interactive in Vancouver. Choices. For their Judges’ Choices, Rick Poynor chose the École In all it was a very successful Graphex “year” which saw events Buissonnière Year School Book 2003–2004 by Paprika from spanning November 2005 to the present, and organization and Québec; Min Wang chose the Vancouver Contemporary Art planning extending well beyond that time. The GDC is proud of Gallery’s Button Wall, by REThink, Vancouver; Debbie Millman designers in this country, and grateful to the many volunteers chose “Hall of Best Knowledge” by Ray Fenwick, Halifax; Tan Le and sponsors who helped to make recognition of the best in chose the cookbook L’Appareil, designed by FEED, Québec; and design possible. Robert Sarner chose DDB’s Canada Agency book by Karacters Design Group, Vancouver. Call for entries for the 2008 Graphex awards will go out in the fall of 2007. After the judging, the mammoth task of > Marian Bantjes MGDC assembling, photographing and docu- menting all the winning materials began in Graphex’06 Catalogue Team: Vancouver. Photographer Phillip Chin shot Generation Printing all of the winning entries, and a team of Weyerhaeuser Paper Pacific Bindery Services volunteers entered the data, which was then Phillip Chin Photography translated by Philippe Bourbeau while Ernst Veer

Vegt at Coast Imaging Arts colour-corrected and Retouching of Graphex’06 images for prepared the photography for print. gdc.net by Linda R. Smith MGDC Society of Société des 7 Graphic Designers of Canada designers graphiques du Canada

Rick Poynor’s Choice

Title: École Buissonnière Year School Book 2003–2004 Client: École Buissonnière Design Firm: Paprika, Montréal, QC Designer: René Clément Creative Director: Louis Gagnon Society of Société des 8 Graphic Designers of Canada designers graphiques du Canada

Min Wang’s Choice

Title: Button Wall Client: Contemporary Art Gallery–Vancouver Design Firm: Rethink, Vancouver, BC Designer: Ian Grais Copywriter: Chris Staples Account Services: Joanne Turner Society of Société des 9 Graphic Designers of Canada designers graphiques du Canada

Debbie Millman’s Choice

Title: Hall of Best Knowledge (ads) Client: The Coast Design Firm: Co.& Co. Design, Halifax, NS Designer: Ray Fenwick Illustrator: Ray Fenwick Society of Société des 10 Graphic Designers of Canada designers graphiques du Canada

Tan Le’s Choice

Title: L’Appereil Client: Les Éditions de la Pastéque Design Firm: FEED, Montréal, QC Designers: Raphaël Daudelin, Anouk Pennel Society of Société des 11 Graphic Designers of Canada designers graphiques du Canada

Robert Sarner’s Choice

Title: DDB Canada Agency Book Client: DDB Canada Design Firm: Karacters Design Group, Vancouver, BC Designer: Kara Bohl Photographer: Clinton Hussey & stock Creative Director: Maria Kennedy Copywriter: James Lee

For more information and visuals of the winning work please check out www.gdc.net Society of Société des 12 Graphic Designers of Canada designers graphiques du Canada

> Canada Post described the GDC as “an organization whose members are professional exemplars in the field of graphic design.”

> GDC@50 Commemorative Postage The design and illus- tration of the stamp is Stamp Garners Critical Acclaim by David Coates FGDC, Rod Roodenburg MGDC Canada Post issued a 51-cent postage stamp on August 16, and Len-Nard Yambot, 2006, to mark the 50th anniversary of the GDC and the contribu- student of Ion Design, tions of the graphic design profession to Canada’s economy Vancouver. “Our intent and culture. was to create an icon “Since the GDC’s creation, its impact has been felt in many that represents the areas of the public domain. Thanks to the high quality of Canadian graphic Canadian graphic design, remarkable progress has been made design community and our status established as leaders of our profession in the using type and image, international community. International graphic design events, and the beaver held in Canada through the past decades and organized by seemed a natural.” Canadians, have further contributed to our profession’s national said Coates. “Sir and international recognition,” stated Rolf Harder FGDC, designer Sanford Fleming of numerous stamps over his long career, in a letter to Canada recognized that when he designed Canada’s first stamp. And Post. we drew upon his original design for this stamp.”

“The vitality, beauty and national and international reputation of “Our approach,” adds Roodenburg, “is a sobre and clean, more Canadian stamp design is directly attributed to the talent of restrained design. One of our self-imposed directions was to countless Canadian graphic designers, many of whom have combine typography and image in a clever way that epitomizes been or are members of the GDC. We are proud that Canada what graphic designers strive for when creating a successful Post acknowledges graphic design as a worthy and interesting icon or image. The abstract typographic construction of the profession. This stamp is an affirmation of the importance of beaver captures this essence, and conveys to some degree the the profession in Canada,” said Matt Warburton FGDC, a member psyche of the Canadian designer: enterprising, hardworking of the Stamp Advisory Committee. and in tune with their environment.”

In an August 10 news release, Canada Post described the GDC “Keeping it understated was a self imposed requisite and one of as “an organization whose members are professional exemplars the most difficult to maintain,” said Coates, discussing the in the field of graphic design.” design process on the GDC Listserv.

“When the Post Office Department (now Canada Post) estab- In an article by Marke Andrews in the Vancouver Sun, August 18, lished the Design Advisory Committee in 1969, the forerunner of 2006, Roodenburg said “It’s not only an honour to represent the the current Stamp Advisory Committee, the GDC played a key design community, it’s quite a challenge.” role in establishing the committee and its members have held The Canada Post news release says “It is an intriguing piece of positions on it throughout the years. Canada Post’s own design work, as the rather minimalist design features a stylized lower evolved over those years and the early work done on it by GDC case “g” that also forms a unique graphic of a beaver, a treas- Fellow Paul Arthur FGDC, earned him the honour of being the only ured Canadian symbol and the subject of Canada’s very first Canadian graphic designer to date to be awarded the Order of postage stamp. “When you first look at it,” Coates says, “you Canada. see simple lines, you see the type treatment. But then you look

GDC founders Leslie (Sam) Smart FGDC and John Gibson FGDC closer and you see the other levels, you recognize the iconic trained in Britain as typesetters. Their arrival in Canada did aspects. That’s what design is about.” much to raise design standards and further awareness of typo- A case study of the stamp development process can be seen at graphy as an expressive element on the page. They also www.iondesign.ca. The Official First Day Cover reads: TORONTO brought with them a sense of the importance of membership ON to commemorate the birthplace of the GDC. All of Canada’s in a professional design society.”1 stamps, including biographies on many of the designers, can be seen at www.collectionscanada.ca.

1. Canada Post Puts its Stamp on 50 Years of Modern Graphic Design, August 10, 2006 Society of Société des 13 Graphic Designers of Canada designers graphiques du Canada

> Designing Canada For 50 Years makes me proud to be both Canadian and a member of the GDC —Jon Whipple MGDC

> GDC@50 Annual Report Completing the AR Credits The GDC annual report research team worked hard to Celebrating 50 Years of Design in Canada, the GDC’s Annual make the design credits as Report, was mailed to members, along with a bonus 50th comprehensive as possible, but Anniversary First Day Cover of the GDC stamp, and a copy of for some logos they were the elegant Graphex catalogue. Copies of the report and cata- unable to locate all the infor- logue were also sent to sponsors, design institutions, libraries, mation they would have liked to government and media contacts to promote Canadian design include. In many cases the across the country. marketing departments of Members sent kudos on the package to the national council and companies didn’t have any information on the designer or a case executive members via email and the Listserv. “Designing study of the logo development. With some of the older historical Canada For 50 Years makes me proud to be both Canadian and a logos, it was even more difficult to find information. Many logos member of the GDC,” said Jon Whipple MGDC. Judy Wheaton had gone through several re-designs done by different compa- MGDC wrote, “I just received the GDC Annual Report, First Day nies, or had been modified by “government committee deci- Issue Stamp and Graphex ’06. What an impressive package! sions.” We questioned designers, looked in reference books and Many thanks to all those who have spent countless hours on combed the web and archives for background information. It is this production. Makes me very proud to be a member of the something to think about when you design a logo—make sure GDC.” And from Jacques Charette (designer of the GDC logo the company has this information on hand for future reference. back in 1967), “Absolutely Awesome! Having just received copies of Designing Canada for 50 Years brings to me wonderful It has since been noted by a few eagle-eyed readers that Hans memories of the 60s and more... It also makes me realize how Kleefeld MGDC at Stewart & Morrison was the designer of the Metro old I have become!... Congratulations! Very well done! It will Toronto Zoo logo in the 1970s (not Hambly & Wooley in 2003). And according to Symbols & Trademarks of Canada, Volume 2, the VIA make our profession recognized and nice holiday gifts to our Rail logo was designed by Gerhard Ade and Michael Williams of clients. And Janet Pacey, Arctic Chapter remarked, “I loved the Montréal in 1976, not Burton Kramer FGDC. The National Design Council had spaces in Toronto and Montreal called the Design annual report mailing that I received last week! It’s really Canada centres, and the logo is shown upside down! Allan gorgeous!! I love the ‘Souvenir of Canada’ feel of it. And I just Fleming FGDC was spelled incorrectly, a common error. The original Parks Canada logo was designed by Roderick Huggins, Design about lost it when I saw the commemorative stamps!! I tried Section, Parks Canada and appears in the GDC 25th Anniversary to get them from the post office here and they sold out ages ago Awards Catalogue (published in 1982). The website Canadian Design Resource has been notified of these errors and omissions. so I wasn’t able to get any… Thank you!” And from Justin Young, Managing Director, Gottschalk+Ash Showcasing some great and truly classic Canadian design, the International regarding two of the logos in the book: 168-page annual report honours the art of graphic design in We were happy to receive the Annual Report celebrating 50 years of design in Canada. Thanks for including Gottschalk+Ash Canada by displaying individual logos and their designers, International. I know putting together a book like this is a lot of acknowledging their impact upon Canadian society, business work and you’ve done a great job! There were a couple of things left out in the credits that I thought should be pointed out. and the economy. The report promises to be a valuable refer- The Globe and Mail underwent a major redesign in 1990, both ence point for designers and students. graphically and editorially, beginning with the issue dated June 12. It was as part of this redesign that the newspaper’s editorial style GDC members and Listserv subscribers submitted ideas for book was completely revised and first published in its current form, logos to be included in the book. Concept, design and produc- and that The Globe produced its first visual style guide. In both 1995 and 1996, the Society of Newspaper Design named The tion were by Suburbia Advertising, Victoria BC, including Mary- Globe and Mail the World’s Best Designed Newspaper. While we worked closely with William Thorsell, the client and then Editor-in- Lynn Bellamy-Willms MGDC, Principal and Jeremie White MGDC, Chief it was G+A that was the design consultant throughout the Designer. Printing was provided by Benwell Atkins, binding by project and it was G+A that designed The Globe masthead (an Pacific Bindery Services, and two grades of paper were supplied illustrative maple leaf has since been added), the first redesign in about 100 years. [MW—the designer they worked with at the The by Stora-Enso. Globe was Tony Sutton who had been brought from South Africa for the project] If you didn’t receive your copy, please contact the national Also, G+A was responsible for the redesign of the CBC Radio office. Non-members can request copies of GDC publications at Canada logo in 1992. http://www.gdc.net/about_gdc/publications.php. And from Burton Kramer FGDC, designer of the CBC logo: My original CBC logo was designed: 1. In full Colour; 2. In red only; and 3. In black only or in white only—in three versions for different uses, and was part of an overall comprehensive design program with an extensive corporate design manual. I have copies...dated 1975 or 1976. Even the CBC has managed to re-write its own history. Society of Société des 14 Graphic Designers of Canada designers graphiques du Canada , brings MGDC , Michael FGDC MGDC and Sue MGDC . , Matt Warburton MGDC MGDC MGDC MGDC , Peggy Cady Steve Freake The judging team: May MIchael Surtees Colberg Surtees > FGDC studies one of the many entries. Judging photos: Michael Surtees his northern perspective to the judging. > Chung Steve Freake >

> Fourth Annual National Scholarship Awards Support Canadian Design Students’ Education

2006 is not only the fiftieth anniversary of the founding of the Society of Graphic Designers of Canada, but it is also the fourth year of the GDC’s National Scholarship Awards which are open to student members of the GDC who have at least one more year of studies to complete (minimum 2-year programs). The aim of the scholarships is to encourage and support students in taking their design education to a level that will better prepare them for professional practice.

The awards are funded by some of Canada’s most recognizable many students put an equivalent amount of work into the design design-related companies, and for 2006 they included Veer, and concept of their overall “package” as well as the specific Adobe, Aquent and Applied Arts magazine. The judges are pro- school project that comprised their entry. Sue Colberg MVA, MGDC fessional members of the GDC and included representatives summarized the feelings of the judges, saying, “The winning from across Canada: Steve Freake MGDC (Yellowknife, NWT), submissions show that sound research creates strong content, Michael Surtees MGDC (Edmonton, AB), Susan Colberg MVA, MGDC and that sophisticated visuals come, in part, out of a thorough (Edmonton, AB), Peggy Cady FGDC (Victoria, BC) and Matt understanding of the subject matter and the communication situ- Warburton FGDC (Vancouver, BC). Judging was hosted by Grant ation.” MacEwan College in Edmonton and was overseen by May Chung MGDC (incoming VP Education), past-VP Paul Nishikawa MGDC and Dean McNeill MGDC, National President stated, "Veer, Adobe, past-judge Dale Simonson MGDC. Applied Arts and Aquent donated the funds for this scholarship program and the GDC is proud that these forward-thinking Students are required to be GDC members (of a Chapter or a companies continue to offer their support for the future of Member at Large) to be eligible and submit a transcript of their design in Canada. Thanks to grades, a letter of endorsement from an instructor, and personal them, we are pleased to present letter outlining their design history and reasons for applying, the following recipients of the and one project which best represents their abilities and poten- 2006 GDC National Scholarship tial (including a detailed criteria and rationale). Awards.” This year the number of submissions increased and the quality was consistently higher overall than in previous years. Judges not only consider outstanding work eliciting excitement and Special thanks to Bruce Law inventiveness in the aesthetic Photography of Vancouver for the choices made to serve an intended purpose, but also identify striking images of the students’ work which were featured in the September students who display potential. Thus with the support and issue of Applied Arts magazine. encouragement given these students, they will hopefully mature in their understanding of the possibilities in design and their role as professionals practitioners. The letters from the students were influential in judges’ decisions, where community involve- ment, and passion for design outside of the classroom was taken into consideration. Indeed, it was encouraging to see Society of Société des 15 Graphic Designers of Canada designers graphiques du Canada

$1,500 Veer GDC Scholarship: Emily Tu (York University, Toronto, ON) Project Title: Sidewalks Instructor: Mary Ann Maruska RGD, FGDC Emily’s additional experience of across in a sophisticated and intelligent design standing out furthering her education through a year from the rest of the submissions in the eyes of all the judges. long exchange at Bauhaus University Emily has joined the Toronto Public Space Committee, further in Germany is readily apparent in this evidence of her dedication to refining her abilities and her stunning editorial design project. desire to apply her skill as a designer in a positive manner to The sensitivity applied to the images, her community. typography and grid is at a very high level, with both design concepts being well integrated, appropriate and extremely appealing to the intended audience. Her goal of “evoking a sense of history and nostalgia as well as a sense of the contemporary nature of Canadian cities” comes Society of Société des 16 Graphic Designers of Canada designers graphiques du Canada

$1,000 Veer GDC Scholarship: Jessica Palmer (Capilano College, North Vancouver, BC) Project Title: Drug Facts Instructor: Carol Aitken Jessica demonstrates an understanding Perhaps a few of the negative aspects of the drugs are left out, of the power of design in her introductory but the descriptions for the reasons why kids take drugs make it letter stating, “Concept is what design a very useful communication tool for both audiences—it doesn’t is all about to me. Making people take a preach, it merely informs. It is a complex and challenging project second look at what you are trying to and Jessica fulfilled the brief with style and skill. say.” Jessica achieved this goal in her submission, which cleverly communicates the facts on various drugs in a manner similar to the nutri- tion data on cereal boxes. The result shows a strong concept using an effective metaphor to convey information on illegal drugs. The target audience is comprised of teenagers and their parents so the images of the drugs are large, distinct, and tastefully cropped, while the text does not pull any punches. Society of Société des 17 Graphic Designers of Canada designers graphiques du Canada

$1,000 Applied Arts GDC Scholarship: Kelsey Arndt (University of Alberta, Edmonton, AB) Project Title: Handlettering Instructor: Sue Colberg MGDC The execution of Kelsey’s submission As Kelsey stated in her rationale, “Being trained on the com- frames the subject matter quite well and puter to produce letterforms, we often forget how beautiful our clearly communicates the thorough own scribbles are. Sometimes the most interesting pieces of a research she put into the project. The project are the first preliminary notes and sketches we produce piece is visually stimulating with good to get the ball rolling.” pacing to draw the reader through the booklet. The judges also responded strongly to the use of tactile typography (hand lettering), as well as her choice of paper and binding techniques. Society of Société des 18 Graphic Designers of Canada designers graphiques du Canada

$1,000 Aquent GDC Scholarship: Joanne Lee (Nova Scotia College of Art & Design) Project Title: Black Cultural Centre for Nova Scotia Instructor: Ludwig Scharfe Joanne’s goal with her submission was The process by which Joanne arrived at her design solutions “to stimulate and encourage exposure of, was readily apparent through the organized research presented. and appreciation for, the literary, artistic, In addition, her success in applying the design solution to the educational, scientific, and athletic actual venue is commendable. Joanne’s desire “to venture out achievements of black people in Nova and do collaborative work for different clients” is already well Scotia.” This project demonstrates very underway to being fulfilled. thorough background research and strong application of the design process. It was for this reason that the jurors felt this applicant shows extremely high potential for future success. Society of Société des 19 Graphic Designers of Canada designers graphiques du Canada

$1,000 Adobe GDC Scholarship: Stephanie Campbell (York University/Sheridan Institute) Project Title: Silent Invasion of the Inuit World Canada Post Stamp Series Instructor: Mary Ann Maruska RGD, FGDC Stephanie acknowledges that design strong design, and typography with clear and well chosen is in her genes, since her grandfather appropriate graphic symbolism, all of which reflects cultural who was a graphic artist and sign painter sensitivity. The Inuit influenced animal ‘art’ symbols are carefully in Jamaica. Her years as a youth were framed within modern graphic images representing polar ice spent expanding her family’s business flows and the encroachment of southern culture and pollution. and steering signage treatments away Stephanie’s thoughtfulness in her design solution is evident from Comic Sans to more appropriate in her rationale for the use of a chemical hazard symbol as part typefaces. The stamp series illustrating the impact of modern of the postmark. “Although a more recognized symbol such culture on Canada’s north and the Inuit is striking in its simplici- as the ‘skull and crossbones’ would indicate a more obvious ty and its multi-layered sophistication. The resulting work is toxicity, the threat is neither visible nor obvious and thus would quite unique and appropriate in concept. It combines classic, be inappropriate and overstated.” Society of Société des 20 Graphic Designers of Canada designers graphiques du Canada AGM 2006 Attendees AGM 2006 > (left to right, sort of) Sigrid Albert (BC), Melanie MacDonald (Ntl), Jim Walter Hudson (AT), Ana Herrera Jungkind (ABN), (ABN), Cameron Rouselle Yves Jantzen (BC), (BC), Marian Bantjes Jason Murphy (BC), Karla Burr (MB), Sue Colberg (ABN), Jennifer Romita (BC), Armstrong (VI), Karen Kirsty McOuat (ABS), Mark Busse (BC), Andrée-Ann Thivierge (ABN), Natasha Hnidy (SKN) Autran (AT). and Danielle Back to the left front, just behind the big guy with dapper scarf we have Gwen Hetherington (ABS), Dean McNeill (Atlantic) is our well- Alistair dressed man, then Chesson (VI), Steve Freake (AR) who has Randy Hergott (SKN) peaking out from behind him, Michael Surtees (ABN), Judy Snaydon (Ntl), Sylvia Rigakis (Ntl) is behind Judy and behind her is Paul Nishikawa (Ntl). Back in front we have Dale Simonson (Ntl) in blue, May Chung (Atlantic), Karen Brown (Ntl), Patrice Snopkowski (VI), Brenda Sanderson (Icograda), Peggy Cady (Ntl) (Ntl). and Matt Warburton Already at the bar are (SDGQ), Hélène L’Heureux OLiver Oike (MB), Robyn Stuart (ABN), Catherine Lizotte (ABN), Danielle Pagie (BC), Leslie Pocklington (ABN) Tran (ABN), Vanlee and Nadia Zeljkovic (ABN).

> GDC@50 Celebrates 50 Years at Meeting Highlights > GDC@50 Celebrated Annual General Meeting The GDC@50 Committee’s work was recognized in a report by Matt Warburton FGDC, Committee Chair. Preparations for celebrat- > The GDC’s 2006 Annual General Meeting in Edmonton May ing this milestone year have been going on behind the scenes 4–6 featured a celebration of the GDC’s 50th Anniversary with a for more than three years. Highlights included creation of the birthday cake and prizes. A record number of delegates attended GDC@50 logo, a feature article on the GDC in Communication due to increased membership numbers. This allowed many Arts March 2006 issue, a feature in Applied Arts Magazine, inter- chapters to send their maximum of three representatives. There views for a story in Design Edge, the launch of the GDC stamp in were also many more observers than usual. due to chapters August, and the Canadian tour of the Graphex’06 and GDC working on succession planning and inviting executive members Fellows Poster Exhibits. Chapters were encouraged to make the to get involved. Observers were involved in the national planning most of the various events during the year to raise awareness of meeting, and added their expertise to the brainstorming the GDC in their communities. sessions.The Alberta North Chapter executive helped delegates celebrate by hosting a reception for the opening of the > New Executive Elected Graphex’06 Exhibit and GDC Fellows Posters Exhibit. A new national executive was elected: Dean McNeill MGDC, President; Peggy Cady FGDC, Past President The AGM format was changed and Sponsorship Chair; Judy Snaydon MGDC, for this special year, and started returning Vice-President, Membership Chair; off with a Thursday evening get May Chung MGDC, Vice-President, Education Chair; Michael together at Grant MacEwan Surtees MGDC (resigned October 2006), Vice President, College, where delegates and Communications Chair; Jim Hudson MGDC, Corporate Secretary; guests met for an informal meal Meenu Ahluwalia Brar Barrister & Solicitor, Legal Advisor. and then heard reports from At the time of the meeting there was no one standing for election each chapter. This format gave the delegates more time the as treasurer, but since then Jennifer Luckay MGDC (left), has been following day to discuss corporate business, award Fellowships appointed to the position. McNeill, Chung and Hudson all hail and hold the national election. The third day of the AGM was from the Atlantic Chapter. devoted entirely to the national planning meeting to set the direction for the coming year. In 2005, a National Nominating Committee canvassed chapters looking for potential executive members. Their search brought to The full Executive and committee reports were published and light important issues for chapter executives to consider when distributed to all members in the GDC@50 Annual Report. considering succession planning. Due to the great number of new chapter executive members elected in the past few years, Society of Société des 21 Graphic Designers of Canada designers graphiques du Canada

there are many who have not yet had experience on the national A draft budget was presented to council a month before the council, and who don’t know how the council functions. AGM—much earlier than the required 30 days after the AGM, to Chapters were urged to bring on national reps who will eventual- help support the new incoming executive. ly serve on the national executive. Council members need to Council voted a modest 2% increase in national dues for 2007 gain experience on council, and be qualified and prepared to on the recommendation of the executive, to keep up with stand for executive office. inflation and increasing AGM expenses. Items that affect national > Membership continues to grow Membership numbers, dues are documented in the article “10 things you need to know including sponsor representatives, increased from 843 to 969 by about how the GDC sets dues and determines budgets.” A small the end of 2005. The increase was in part due to the great annual increase in national dues has been recommended as amount of sponsor support in BC for Graphex ’06. Chapters in a general policy. Atlantic Canada, Southern Saskatchewan and Mainland BC > GDC Foundation established The establishment of the GDC have posted membership growth since 2004. In BC and Atlantic Foundation to administer a GDC scholarship, the Benevolent Canada the greatest portion of this growth was related to an Fund and special grants to the design community were a focus increase in student membership. The membership committee for outgoing President, Peggy Cady FGDC in 2005. The GDC pledged to work on growing membership numbers and Foundation objectives were presented at the AGM. We have increasing member retention in 2006. The treasurer reported received contributions toward the Benevolent Fund since 2002 an increased number of paid members in the first quarter as a result of a buying agreement with FunctionFox. Past of 2006, boding well for strong support for the GDC in its 50th allocations to Benevolent Fund have been rolled into the new anniversary year. Foundation. In 2004, The Foundation received its initial donation > Website helps members The GDC website continues to of $1,000 from Cady. In addition to the $1,010.75 donation in attract national and international attention, with increased hits to 2006 from FunctionFox, the fund received a $1000 contribution the “Find a Designer” page accessing member portfolios. The in 2005 from the Vancouver Island Chapter. GDC job board posted a record number of jobs in March 2006. > Fellows challenged to support GDC Foundation A fund- Website chair, Paul Nishikawa MGDC and the web committee raising challenge from GDC Fellow Michael Marshall to other worked on a list of recommendations for increased functionality GDC Fellows was presented at the AGM. Marshall asked that all for the site, collected in 2005–2006 from members, chapters, Fellows donate $100 per year to the GDC Foundation for a the national administrator, and executive members. And minimum of 10 years to build the Foundation’s initial capital Communication Arts Magazine chose work from member’s web base and help create a GDC@50 legacy. This request was sent portfolios when preparing its feature article on the GDC. to all fellows at the end of 2006. > Finances in order, special funds growing The Treasurer’s > Professional members can now use the GDC logo for self report and audit were both very positive. Dale Simonson MGDC promotions The executive unveiled a policy allowing MGDC/FGDC reported that our continued use of an annual audit has helped members to use the GDC logo and identity on their promotional the growing society establish good accounting and bookkeeping materials. The policy is posted in the Members’ Only section of principles and procedures. A small increase in membership rev- the website. Email the national office to get the approved logo enue, holding the line on expenditures, and several important file and the policy. donations resulted in a surplus for 2005. > Constitution updated After gathering extensive feedback Paid memberships increased by 6% and membership revenue from chapters on proposed membership changes, the executive increased by 2%. Careful management of expenses resulted found that there is a wide diversity of opinion on whether or in only a small increase of $304 in total expenditures in 2005. not educational requirements should be increased, and there is The Contingency Fund now holds $7,500. Donations to the also a diversity of opinion on what constitutes appropriate Benevolent Fund and Foundation now total $4183. A new education for a designer. Our Constitution gives us the flexibility conference fund was established with a $2500 donation from to admit designers who have non-traditional education and the VI Chapter. depth of skill and experience. The GDC does not evaluate or The funds established from donations along with a small “approve” schools or programs but is working toward creating budgeted annual surplus will help create increased financial a set of recommended learning outcomes as a guide for stability for the society and increase the ability of the society evaluation. Several proposed changes to the Constitution were to reach its greater goals. withdrawn or defeated due to council’s desire to work out the membership policy in more detail. Society of Société des 22 Graphic Designers of Canada designers graphiques du Canada AGM 2006 > Commemorative Poster Copies of these specifically designed posters, signed by all attendees from the National Council are available for $85.00 plus tax and The posters are shipping. European sized at 35" by 49" high and are digitally output on heavyweight matte stock. Contact the Secretariat to order.

their membership at the Graduate’s fee level. This category was originally proposed as a bridge from Student membership to Licentiate status, giving members the benefit of a reduced fee rate while they are establishing their careers. It is hoped that by extending the time period, that more graduates will retain their membership status and eventually become Licentiate members.

> Definition of the profession accepted Yves Rouselle MGDC and Walter Jungkind FGDC presented the results of their research into creating a definition for the graphic design profession. They worked on this project for three years, surveying the council, executive, members and other resource people to find a common definition and terms of reference for the definition.

It was agreed that the definition of the profession would continue to change over time, and that we accept the proposed definition for our use at this time. The full text of the report can be read on www.gdc.net in the Features section. This is important work for the profession, as we are an extremely varied group in the way we approach our work. The definition needs to be wide enough to encompass this variation, but narrow and clear enough to guide those looking for an educational path into the profession.

> Governance model explored Karla Burr MGDC gave a report on the governance model the Manitoba Chapter has been using. The Carver based model has served the Chapter well during a time of transition and change of leadership. The chapter had experienced difficulties with succession planning and a lack of experience volunteers willing to sit on the board. Their analysis Changes were accepted which harmonize the national Grievance of the role of the board helped identify what areas and issues and Discipline Policy procedure with the Constitution. Lists needed attention. and items referencing the procedure are now in the procedure document only, rather than in both documents. > Thanks bestowed Former national administrator Sheryl MacDonald was honoured for her long service with a gift from A definition of “Member Association” was added to the terms the executive and a tribute read by Matt Warburton FGDC. at the beginning of the document. Member Association is Outgoing executive members Karen Brown MGDC, Paul Nishikawa defined as an organization which has a formal membership MGDC, Dale Simonson MGDC, Sylvia Rigakis MGDC and Matt agreement with the GDC which is consistent with the objectives Warburton FGDC, were thanked for their long service, many years of the Corporation in the judgement of the Executive and of work and dedication to the GDC. They all brought their National Council. individual expertise to the executive and helped the society to

A portion of the definition of Associate membership was grow over their terms in office. changed: the wording [an associate member] “is a practicing > National Planning Meeting Claire Rettie, of Liaison designer or otherwise engaged in a field related to graphic Communication, Victoria, BC, facilitated the National Planning design” was changed to “is engaged in the field of graphic Meeting on May 6, 2006. All delegates had the opportunity to design or in an occupation related to graphic design.” have input in their areas of interest and expertise. Work was The society hopes to influence associate members who are focussed on membership, sponsorship, education, communica- designers to obtain the extra experience and training they tion and the website, in order to facilitate the formation of need in order to become professional members. national committees, provide support for executives in these

Graduate membership is now extended from a two to a three areas, and to help with succession planning. year period following graduation, allowing graduates more time to find employment and gain experience while maintaining Society of Société des 23 Graphic Designers of Canada designers graphiques du Canada Delegates gathered at BC led delegates Team Administrative Director > Grant McEwan College for the opening night of Chapter reports, > through a series of exercises designed to get the creative Rouselle Yves juices flowing. looked particularly fetching in his BC-branded track suit... > Sheryl MacDonald handed the reins over to her daugh- ter Melanie after working diligently in our Ottawa offices for 10+ years.

Each group looked at challenges and opportunities in their area, identified issues and objectives, roles and responsibilities, and then made commitments and set timelines and budgets for their work. There was collaboration and interaction among the groups.

> Fellowships awarded National Council awarded GDC Fellowship to Peggy Cady FGDC, outgoing National President, and Catherine Garden FGDC, former National Treasurer. See page 26 for more.

Kudos, Cheers and Many Thanks > to Michael Surtees MGDC and the Alberta North Chapter for hosting the AGM and reception for delegates, for providing t-shirts for delegates, and taking photos at the meeting. > to the new executive members for having the courage and > to CHAOS Communications initiative to step up to the plate. It is a demanding job, and we and Sylvia Rigakis MGDC, for wish you the best. gathering sponsor gifts, making > to Paul Nishikawa MGDC for helping with the AGM technical venue arrangements with Grant set up, once again. MacEwan College, handling > to all the AGM delegates for making it through 2.5 intense AV equipment and stationery days of work (and play!). supplies, running errands, > to Clarie Rettie for facilitating the planning meeting. helping with travel and restaurant arrangements, picking up > to the AGM observers and guests who brought their expert- delegates at the airport and organizing the GDC@50 cake. ise, energy and enthusiasm to the national planning meeting. > to the BC Chapter for their work on the Graphex events > to Jim Rimmer for making the GDC@50 metal type and exhibit. They garnered a huge amount of local sponsorship momentos. support for the events. > to meeting time-keeper Nada Zeljkovic MGDC for keeping us > to Marian Bantjes MGDC and Yves Rouselle MGDC, co-chairs of on time. Graphex’06 for a brilliant job on the events. > to Kirsty Armstrong MGDC for delegate name tags and to > to Cameron Jantzen MGDC who put together the Graphex Karen Brown MGDC for table cards touring exhibit. > to AGM sponsors: > to Morris Antosh MGDC for • Cascades Resources for sponsoring an AGM breakfast, organizing the GDC@50 Fellows providing flip chart paper and coffee mugs Poster Exhibit. • Unisource for providing books for door prizes and gift bags > to the SDGQ and Hélène for AGM attendees L’Heureux, for organizing the • Coast Paper for coffee cards Graphex Exhibit in Montreal for • FunctionFox for free 3-month subscriptions for prizes, and the the Month of Design. Thanks also to Eleni Stavridou and free subscriptions for students IDM, and Brenda Sanderson of Icograda. • BC Chapter for Graphex T-Shirts > to SDGQ for offering to be our hosts when we hold the 2007 • Marketing Magazine for the draw prize Marketing Awards AGM in Montréal. Annual > to the chapters for hosting the Graphex and GDC Fellows • Veer for the “Kern” jacket and t-shirts. posters tour to celebrate GDC@50. > and to all those we may have inadvertently missed, who > to our new national administrator, Melanie MacDonald, who helped make the 2006 AGM a success. was welcomed by council and thanked for her fantastic job organizing her first AGM. > to Matt Warburton FGDC for all his work and that of his committee, on GDC@50, and for leading the lobbying for the GDC@50 commemorative stamp. Society of Société des 24 Graphic Designers of Canada designers graphiques du Canada

> President’s Message As always, I welcome your comments, as do the rest of the executive, on ways we can all help the GDC continue to be an advocate, voice and resource for Canada’s graphic design As our GDC@50 year comes to an end I trust profession. you will all agree that this has been a great year

for the GDC and the profession of graphic design. > Dean McNeill B.Des, MGDC We have all benefited immeasurably from the GDC National President 2006–2008 festivities and events. Our initiatives have attracted considerable tributes, attention and support from here in Canada and abroad. Our membership numbers are at a their highest level since the establishment of RGD Ontario. 2006 AGM Delegates

National Executive Observers & Guests Our priorities for the next year include working to streamline Peggy Cady MGDC, President Sigrid Albert MGDC, BC Mainland the membership categories and processes involved, ensuring Karen Brown MGDC, Secretary May Chung MA, MGDC, Atlantic Dale Simonson MGDC, Treasurer Ana Herrera MDES, MGDC, Alberta North the GDC speaks with a consistent unified voice and maximize Paul Nishikawa MGDC, VP Education Natasha Hnidy LGDC, Sask. North our sponsorship opportunities across the country. Sylvia Rigakis MGDC, VP Cameron Jantzen LGDC, BC Mainland Communications Walter Jungkind FGDC, Alberta North The National Executive and Council along with your Chapter Judy Snaydon MGDC, VP Membership Catherine Lizotte, Alberta North Matt Warburton FGDC, Past President Sheryl MacDonald, GDC Administrative Executive, will continue to advocate on your behalf against Sue Colberg MGDC, National Rep, Director 1995–2006 speculative work, design contests and unfair proposal requests. Icograda Rep Jason Murphy MGDC, BC Mainland Meenu Ahluwalia Brar B.SC, LL.B, Legal Danielle Pagie, BC Mainland There have been over 12 instances where the GDC has contacted Advisor (did not attend) Lelsey Pocklington LGDC, Alberta North organizations across Canada to guide them on proper engage- Jennifer Romita MGDC, BC Mainland Atlantic Chapter Brenda Sanderson MGDC, Atlantic, ment of graphic designers and design resources, attracting Danielle Autran MGDC, President Icograda Director, international support for our stand on these issues. Dean McNeil MGDC, National Rep Andree-Ann Thivierge LGDC, Alberta Jim Hudson MGDC, National Rep North Vanlee Tran LGDC, Alberta North This year saw the introduction of the GDC Private Health Alberta North Chapter Nada Zeljkovic MA, MGDC, Alberta North Services Plan (PHSP) allowing business owners to deduct 100% Michael Surtees MGDC, President Robyn Stuart MGDC, Events Chair Other of all health and dental expenses incurred by them, their family Claire Rettie MA, Facilitator & Strategist, or their employees and their families, up to a set limit. This Alberta South Chapter Liaison Communications, Victoria BC Gwen Hetherington MGDC, President is not an insurance plan—there are no premiums to pay. It is all Karen McOuat LGDC, about saving money on taxes by having these expenses run Regrets Arctic Chapter Dean Kulbida MGDC, Saskatchewan through your business. This is just one of a great number of new Steve Freake MGDC, President South Chapter President benefits available to GDC members. Visit our web site at BC Chapter www.gdc.net to learn more about the variety of benefits available Yves Rouselle MGDC, President and the numerous other features, articles, resources, jobs and Marian Bantjes MGDC, National Rep Mark Busse MGDC, National Rep RFP’s available there. Saskatchewan North Chapter This summer, while representing the GDC at the Icograda Randy Hergott MGDC, President Regional Meeting in Seattle I had the opportunity to discuss a Manitoba Chapter possible affiliation with the University & College Designers Karla Burr LGDC, Chair Association (UCDA) which shares our philosophy, structure and Oliver Oike LGDC, National Rep ideals. I expect this association will provide many benefits to BC Vancouver Island Chapter members and add to the GDC sphere of influence and hope to Kirsty Armstrong MGDC, President Alistair Chesson MGDC, National Rep have an arrangement formalized in the next few months. Patrice Snopkowski MGDC, National Rep

The network, community and initiatives of the GDC only exist GDC National Secretariat Melanie MacDonald, GDC though the dedication of members. I encourage each and every Administrative Director one of you to do what you can to help us all continue to achieve SDGQ the goals of the GDC, either at the chapter level, council or Hélène L’Heureux, Vice-présidente, national executive—the benefits that you will reap far outweigh Montréal QC the expenditure. Society of Société des 25 Graphic Designers of Canada designers graphiques du Canada

> Fellowship is the highest honour that the GDC can bestow, and is awarded to a designer or individual who by influence and/or accomplishment has made a major contribution to graphic design in Canada.

> Two Women Honoured as Fellows Here are some of the comments read supporting Catherine’s nomination at the 2006 AGM… 56 individuals have received this accolade since 1960 (13 of I’m so glad Catherine’s name has been put forward for fellow- whom are women) and we are pleased to reprint the nomination ship. I wanted to nominate her many years ago, but got nominat- remarks on the two members who were accepted as Fellows at ed myself (damn), so never got the chance. I often wonder this year’s AGM. whether what I have done to deserve my fellowship is any more significant than the contributions of any of you sitting around > Catherine Garden has been a cornerstone for the table right now. What I do know is that the work Catherine the Alberta South Chapter since it was first initiat- Garden did for the GDC while I knew her on the National certain- ed in 1992. She joined that same year and immedi- ly did, not to mention her amazing design work, which I have ately became an active volunteer and advocate. always admired. All these years later her commitment to the organization is still Her dedication from Chapter level executive to the position of strong and we continue to rely on her experience and prudent National Treasurer (and back to Chapter) was unsurpassed. I judgement. Catherine has supported each Chapter President can’t imagine having numerous children, running a business and fully and has been the core strength of the local group for many serving on the executive board at the same time. It is testament years. to her perseverance and tenacity, and dedication to furthering Catherine was President of the Alberta South Chapter from the goals of the GDC. She single-handedly (well, with a little help 1995–1996. She was National Treasurer from 1995–2000, and from Steven Rosenberg) saved the GDC from financial ruin by traveled for seven consecutive years to national planning negotiating with the newly formed ARGDON a reasonable dues meetings across Canada as an executive committee member. structure. This action at the AGM in Windsor and subsequent She served for eight years as the Alberta South Chapter management of financial affairs over the years that followed held Treasurer (1998–2006). In 1999 she took the lead in organizing the GDC together through troubled times. the very successful GDC national design conference Peak ’99 All this combined with Catherine’s sharp wit made her a in Banff, Alberta. great contributor at the National Council table and affirms her It is impossible not to notice the overlaps and appreciate the contribution to Canadian graphic design. This nomination is multiple levels of responsibility she has carried for the organiza- long overdue—congratulations Catherine. tion. > David Coates FGDC

When Catherine took on the role of National Treasurer, she Catherine is highly deserving of this nomination; I always meant inherited an inefficient record-keeping structure and she had to to put her name forward myself. What comes to mind first when I work very hard to create a sustainable system which would think of Catherine is what she contributed to GDC on a National allow the organization to thrive and grow. Fiscal responsibility level in terms of good fiscal planning. Prudent, responsible man- was a large part of Catherine’s focus as National Treasurer, agement. She always made sure that money went toward the and she is credited with having steered the organization through benefit of members. It was a tricky balancing act to prioritize the rockiest period in its history. from what was available, but she always made it work out. At the When GDC plunged forward to create the Registered Society time she was doing all this she was building her career and rais- of Graphic Designers of Ontario, the first association of graphic ing a very young family. I have always admired her energy and designers to be able to offer professional accreditation to its the passion she devoted to GDC. I hope the committee chooses members, GDC realized a dream of many years. Doing so, how- to award her the designation of FGDC. ever, stretched the resources of GDC substantially. It was due to > Steven Rosenberg FGDC Catherine’s sound fiscal management during this period that the GDC survived. It is primarily in recognition of this achievement Catherine was the first person who created a real system for that she has been appointed as a Fellow of the organization. accounting at the National level. Her predecessors kept records in a pretty haphazard way; she inherited a very messy and Always eager to contribute her ideas, Catherine Garden is one of incomplete collection of receipts and ledgers. She brought real those special people who will follow up with her actions to see energy to a difficult task and just got it all organized and work- these ideas through to fruition. Her dedication to, and hard work ing smoothly. And she kept at it for six years! What’s more, she for GDC over the years has been exceptional, and her volunteer spirit simply invaluable. Society of Société des 26 Graphic Designers of Canada designers graphiques du Canada

> When GDC plunged forward to create the Registered Society of Graphic Designers of Ontario, the GDC realized a dream of many years. Doing so, however, stretched the resources of GDC substantially. It was due to Catherine Garden’s sound fiscal management during this period that the GDC survived. was always really cheerful and great fun. She was balancing a Peggy served on the GDC National Council, first as a Chapter lot of different things in all areas of her life while she did all this Representative 1998–2000 and then as National Vice President - I have no idea where she found the time to do it all! I really and Membership Chair for two terms, 2000–2004. She was the admire Catherine. I fully endorse this nomination!” fourth female national president in the GDC’s 50-year history. > Cynthia Hoffos FGDC Under her leadership on the national council and executive, GDC membership and admission procedures were standardized It takes dedication and perseverance to deal with adversity and across the country; GDC membership was clearly defined as challenge. To do this in a volunteer position takes a special level national rather than chapter membership, elevating the GDC proof dedication, and in this regard Catherine Garden is a special fessional credential; the Constitution was revised and updated individual. Her role as the backbone of the Alberta South chapter to clarify language and procedures and to define membership for so many years is one example. But to my mind, it was her association; an award-winning annual report was published; an role as the National Treasurer during the years following the cre- historic membership agreement was signed between chapters ation of RGD Ontario that makes her worthy of acknowledge- and the national, defining the relationship of chapters to the ment for her contributions to the GDC and design in Canada. national body. Her work at the national level has been aimed at Without Catherine’s firm hand and guidance, the national body structural improvements to build on the viability and credibility would not have survived the financial hardships we faced when of the national GDC, and to increase GDC’s visibility across the the GDC allowed RGD Ontario to retain the national dues they country. She participated in the planning of the GDC website, collected and use it to create the managerial structures and which has been pivotal for GDC in terms of a national presence. examination board required to properly implement the accredita- Financial policy and fiscal responsibility were a large part of her tion legislation the GDC Chapters in Ontario had received. focus—getting the GDC out of a deficit position through control Catherine got us through that period intact, and by negotiating a of spending, increasing membership dues, and finding new ways partial transfer of dues in 1998, saved the GDC from certain to finance special projects. financial ruin, and laid the groundwork for sound fiscal manage- In the first days of her national presidency, the GDC challenged ment that the current national body employs. She continues to the Vancouver Olympic Organizing Committee’s logo contest. support her local community as a mentor and a leader, but it was She met with the committee leaders to discuss GDC’s policy on her tenure on the national council that makes me proud to sup- speculative contests. Since then she and a team of volunteers port this nomination for Fellowship. have successfully intervened in many contests and speculative > Matt Warburton FGDC work proposals on behalf of Canadian designers. She has worked to build a cordial relationship between the GDC and RGD > Peggy Cady joined the GDC Vancouver Island Ontario, attending the Design Thinkers Conference in 2005 and Chapter in 1993 and has been an active member meeting with RGD Board members. She supported the RGD ever since. She spearheaded, chaired or participat- Ontario on Ontario spec advocacy issues. ed on committees for many major events for the Chapter, including the Art of Communication event/exhibit She has represented Canada’s graphic designers on the federal series, Strategic Connections, the Vancouver Island Creative Trade Team Canada—Cultural Goods and Services Design Awards, later the Rock awards, and Breakfast with the Judges. Working Group for two years. She represented the GDC at the She co-chaired the creation of the Design Cares Traveling inauguration of Icograda’s new headquarters and the establish- Exhibit in 2002, assisting in winning the chapter a $10,000 Sappi ment of IDA in Montreal. Finally, Peggy has worked to diversify Paper Ideas that Matter award, and she continues to chair and the GDC’s sources of income and negotiated partnerships, promote the exhibit’s world tour. She served on the Chapter which have brought annual cash donations for GDC. She is the Executive for 10 years, first as South Island Representative and founder and designer of the GDC Canadian Design Foundation. Membership chair 1994–1998, then as President of the Chapter for two terms, from 1998 to 2002. Her commitment, diplomacy Here are some of the comments read supporting Peggy’s and advocacy contributed to the strong growth, success, and nomination at the 2006 AGM… public recognition of the VI Chapter. She was honoured by the Peggy has worked tirelessly for the GDC; First at the Chapter Chapter in 2002 with a special recognition of her inspirational level, then as VP Membership and then the last two years as leadership. She served as VI Past President until January 2003. President. As President, she has virtually put her business on hold and has made the GDC a priority. She has shown tremen- dous leadership and forward thinking. Under her leadership the Society of Société des 27 Graphic Designers of Canada designers graphiques du Canada

> Peggy Cady’s leadership, through a period of renewal and refocusing for the society has lead us back to a place where we can be proactive about the future of design in Canada. groundwork necessary for certification has been laid. The GDC most ardent fans—she has often delegated tasks to me as I Foundation is her initiative—she even made the first donation. I once did to her (although I’ve become adept at hiding from her). could never match the hours and dedication that she has given Warm, compassionate and completely committed to our industry to the GDC. It has been a great honour to get to know her and to and Society, she is the embodiment of the very best Fellow have served on her executive. Candidate…

> Karen Brown MGDC > Michael Marshall FGDC, Founding President, VI Chapter

Her leadership, through a period of renewal and refocusing for For as long as I’ve known Peggy (over a decade now), she has the society has lead us back to a place where we can be proac- been an initiator and a natural leader. Andy Warhol once said the tive about the future of design in Canada. Her commitment to following (famously): “They say that time changes things, but helping others and to furthering design has been a model for us I’ve always found that you have to change them yourself.” And, all. I look forward to being part of the legacy she has left us those words ring very true for me as regards Peggy—from her through her leadership and vision. active work on the GDC’s sponsorship protocols, her co-author- > Paul Nishikawa MGDC ship of the Design Cares initiative, to her exemplary national presidency of the GDC. Focused, inspiring, motivating, nurtur- There may have been others nominated in the past that were as deserving—but none were any more so than Peggy Cady. …I’ve ing, empowering…always with the right response at the right never really been surprised by what Peggy does, after watching time. how she embraced her first office as Chapter registrar. She wel- > Robert L. Peters FGDC comed every new member to the GDC family, learning and remembering their names and personal histories. No small feat Peggy Cady is calmly, quietly, relentlessly, poisedly one of the as we went through a pronounced growth phase largely due to greatest forces behind the GDC, and has been for as long as I her efforts. She made all members feel important, urging them to can recall. Since the first time I met her, I have been touched by participate with their voices and actions and made people feel her brilliance, her gentle determination, her focus. As I got to positively guilty for not volunteering to help—a great talent and know her, I was inspired by her dedication to choosing the best gift that she has honed over the many years that I have had the things to do, getting them done, and doing them well. She asks, pleasure to observe her. Peggy played a huge role in making our we do, and when we’re discouraged, she writes a personal note Chapter a model of activity and accomplishment and continues of thanks reminding us why we must. We, the graphic designers to astound me with her energy and willingness to take on and of Canada, are so fortunate to have Peggy. The vast majority of complete anything asked of her. For me, one of her greatest those who will benefit from her diligence and wisdom will never qualities is that what she commits to do she does…and does meet her; most won’t ever know her name. Yet she has seen us well! through some of the most challenging times that graphic design in Canada has known. As we continue to choose what our young Whether it’s tackling a simple task or a complex issue, along the profession will be about, I hope that Peggy will continue choos- way she became an extremely well informed and capable leader ing us. herself—with an enviable list of supporters she molded into a > David Berman FGDC, R.G.D. dedicated volunteer work force. And not content to rest on her already ample leadership abilities, she sought out and complet- Peggy’s leadership of the GDC has given us a new voice on the ed a challenging Leadership course—developing even more national stage and created a platform for future growth. skills that each of you on the national stage have benefited from. > Brenda Sanderson MGDC, Director Icograda Her quiet demeanor belies a strong and passionate personality, with a real commitment for the GDC community and its ideals. I know how much time and effort it takes to do a job, and do it Building on her work with our local Chapter, including holding well. When you have to apply that amount of dedication to a vol- our highest office, she has now developed a long list of National unteer position, it takes on another meaning, and it truly admirers—with even the most hardworking in awe of her capaci- becomes a labour of love. That’s what Peggy has done over the ty to meet a challenge head on and work diligently towards a years with the GDC, and I’m honoured to have been able to work solution. And she hasn’t done all this while an employee of a with her, as a mentor, as a colleague, and as a student. benevolent employer—rather she has had to continue to work > Matt Warburton FGDC as a self employed (and accomplished) designer to support herself and family. I’ve gone from being her coach to one of her Society of Société des 28 Graphic Designers of Canada designers graphiques du Canada

> Giles Talbot Kelly’s role with the Federal Department of Design facilitated the growth of the GDC in the 1970s

Peggy Cady is a consummate professional with whom it has Europe, to Toronto in 1968 where been my pleasure to work, both when she was on the GDC he continued to be involved in National Council and during her tenure as GDC President. What many aspects of design, in pri- has consistently been in evidence in our working relationship vate practice (TKA) and educa- over the years are Peggy’s passionate commitment and her tion both in Canada and his unflagging efforts to promote awareness of the value of graphic native England. He become design to a variety of audiences. Peggy’s interest in addressing involved with the development of challenges in a positive way and her skill at working towards Ontario’s community colleges, common goals shared by other organizations has characterized including a Directorship of her effectiveness as a leader and made her contributions to the Sheraton College School of profession all the more relevant and valuable. Design, taught at Teeside > Carmen von Richthofen, Executive Director, The Association Polytechnic in Middlesborough of Registered Graphic Designers of Ontario (RGD Ontario), England and York University. In Examination Board for Registered Graphic Designers the mid 1980s, Giles had a private design practice with two of his sons as Talbot Kelly Associates. in the mid 1990s, Giles One trait of true leaders is Inspiration: the ability to inspire retired to Winnipeg, Canada, with his second wife Valerie Plante those led to willingly rise to challenges, experience compassion, who predeceased him in 2003. They had moved to Gibsons, in give a little more time, and act for the greater rather than 2002. the personal good. …Whether serving on chapter committees, In 1975 Giles was retained by the Canadian Federal Office of chapter executive or national executive, she has modeled Design to attempt to combine the several design societies into a honesty, friendship, leadership and community, and given others single, more coherent and viable unit, and at the same time, the belief that they, too, could make differences. Peggy Cady revitalize the GDC under its then president, Carl Brett FGDC. has shown herself a true leader, and has changed the GDC, and those who know and love her, in doing so. Giles had an amazingly varied design career, having designed > Miriam MacPhail MGDC graphics, exhibitions, furniture, interiors, gardens, and curricu- lum. Giles was a prolific writer and poet published early in his Over the past few years she has delivered what was life in The Irish Times, The New Yorker and on the BBC. Giles missing and has done it with compassion, exceptional was passionate about words, about design, architecture, art, the diplomacy and integrity. sacred and the profane, and the natural world. He leaves behind > Laurie Darrah MGDC his 7 children, Sorcha, Mark, Michael, Jonathan, Alison, Matthew and Samantha, and 16 grandkids.

> GDC Fellow Passes Away Matt Warburton FGDC met with Giles in 2002 to present him with his long-lost Fellow certificate and recalls Giles’ deep passion for all aspects of design, and that Giles lamented that his vision Giles Talbot Kelly 1929–2006 GDC Fellow Richard Giles Talbot for a multi-disciplinary design association in Canada never came Kelly, aka ’Grumps’ to his grandchildren, died in his home in to fruition. He felt that the true maturation of design would occur Gibsons, BC on September 1, 2006. when all design professions would speak with one voice around Giles was born in Rugby, England, where he was educated at the world, and be respected as vital contributors to culture and Rugby School and later studied architecture at the Architecture commerce. Association (AA) in London, England. Giles did active service in Giles’ full biography can be read at www.gdc.net and an article Korea as a commissioned infantry platoon commander with the on him receiving his certificate can be found in gdc.net.01.02. 1st Battalion of King’s Own Scottish Borderers.

Married to Maeve O’Neill in Dublin, Ireland, Giles began his first > Giles was made a Fellow of the GDC in 1977. The GDC offers its condolences to his friends and family. He will be fondly remembered. design practice, taught design and copywriting, and was an educational consultant to the Irish Government. In 1966, he moved from Dublin to Coventry, England, where he taught for 2 years. Giles was then lured, like many creative professionals from Society of Société des 29 Graphic Designers of Canada designers graphiques du Canada

> Graphic Design is creative and strategic problem-solving for defined communication needs, delivered through visual media.

> Defining the Profession Part B: Some current examples of definitions Government Walter Jungkind FGDC and Yves Rouselle MGDC have been work- Design is a knowledge-based discipline which determines the ing on developing a definition of the profession for the national shape, processes and specifications for products, environments, council for the past two+ years. This is the final report on and information. Design contributes to increased competitive- their task, presented by Walter Jungkind FGDC at the May 2006 ness, product and service differentiation, export growth and GDC Annual General Meeting. It includes the definition of the economic diversification. profession accepted by the GDC National Council. Design services subsectors: interior design, landscape Introduction architecture, industrial design, graphic (communications) At the 2005 GDC AGM (Winnipeg) Yves Rouselle MGDC and design. I presented and distributed a 9-page document called “Graphic > Industry Canada, Service Industries Overviews Design Defined; Beginnings and Some Definitions.” It contained a brief historical survey and appended 45 current definitions Communication design utilizes visual information to aid of graphic design from many sources, collected and compiled communication and orientation; it encompasses graphic design, by Yves Rouselle MGDC. We asked the members of the national multimedia, and computer interface design. executive for preferences and possible improvements to those > Industry Canada Professional Associations 45 definitions. As the initiator of the project I felt compelled to introduce aspects I felt were missing. The most astonishing Graphic Designers are visual problem solvers. They enjoy to me was that only 2 out of 45 definitions mentioned clients the challenge of working with clients and resource people to as an essential element in graphic design. produce effective visual communications. > Society of Graphic Designers of Canada As mentioned in last years’ prologue, the forefathers of graphic design, the skilled scribes and artists/designers of Graphic Design is an intellectual, technical, and creative Babylonia, Assyria, Egypt, Greece and Rome, risked their activity concerned not simply with the production of images but heads if they displeased their clients. Perhaps that explains the with the analysis, organization and methods of presentation absence of clients as an essential element in practically all of visual solutions to communication problems. Information and recent definitions. communication are the basis of worldwide interdependent living, whether in trade, cultural or social spheres. The graphic Part A: Why Define Graphic Design? designer’s task is to provide the right answer to visual com- > Graphic Design is hard to define in simple terms. It is munication problems of every kind in every sector of society. complex, and has under-gone radical changes over time. > Icograda, ca. 1995 The many names given to similar activities in the past are confusing when still used today, even to designers Graphic Design is an interdisciplinary, problem solving activity, themselves. which combines visual sensitivity with skill and knowledge in > The fact that neither clients nor design practitioners use areas of communications, technology, and business. Graphic common terminology is preventing a full understanding of design practitioners specialize in the structuring and organizing Graphic Design. of visual information to aid communication and orientation. > Association of Registered Graphic Designers of Ontario > This inhibits communicating its benefits to clients, the public, and to government. In addition, it makes explaining Colleagues Graphic Design requirements to students more difficult. Graphic Design is creative and strategic problem-solving for > Clearer terminology and an agreed definition of Graphic defined communication needs, delivered through visual media.

Design would benefit all involved. > Gwen Hetherington MGDC

> The Society of Graphic Designers of Canada is the Typography is what language looks like. / design is art that appropriate forum to undertake this task. responds to social situations. / graphic design (in particular) gives physical shape and rhetorical purpose to information and ideas. > Ellen Lupton, Baltimore, USA Society of Société des 30 Graphic Designers of Canada designers graphiques du Canada

Design is a scheme for a definite purpose, it is a result of Graphic Design, beyond information and problem solving, commercial activities, and integrates technology with art. involves emotional issues and persuasion. Through creative activities, designers actually dominate the Graphic Design by nature is inter-disciplinary, but in practice trend of lifestyle, technology, culture; moreover, they expound solutions are most often conceived and carried out by individual the meaning of life. Designers guide, direct, and lead consumers. designers, assisted if and when necessary by other colleagues. On the other hand, they also effectively improve the competitive mechanisms of economic returns. However, as a designer, 3. Graphic Design solutions are most effectively employed in I believe we should devote much attention to humanity, environ- print and electronic media (including interface design), in the ment, community, simplicity, practicality, and time and space context of business, socio-political, cultural and educational while we produce a design piece. environments, in transmitting government and institutional aims and services, and in visually explaining and exploring medical I believe designers’ creations are not only just to meet the and scientific data and processes. consumer’s ever-growing demands for commodities, to meet increasing economic returns, but also for consciousness 4. Professional Graphic Designers, in order to provide satisfacto- and the moral spirit. Ultimately, designers should reach the ry professional service, must be computer literate. They should dreamland of a perfect combination of both the material and the have a minimum of three years full time design education at a spirit, which is our, as graphic designers, obligation. reputable institution, including instruction in typography, design > Shengyao Lin, Shanghai, China history, media practice and business procedures. Passionate conviction in the power of design, and business ethics, are Graphic designers help to communicate ideas through the important aspects of professional competence and experience. arrangement of words, pictures, or both. > Michael Bierut, New York, USA Part D: Definition Graphic design involves effective visualisation of communica- The visual communication designer works on the interpretation, tion concepts, primarily in print and electronic media (including organization, and visual presentation of messages. Sensitivity interface design), in the context of business and technology, toward form should go hand in hand with sensitivity toward socio-political, cultural and educational environments, in content. Publication designers organize not only typography but transmitting government and institutional aims and services, and also words. Their work concentrates on the effectiveness, in visually explaining and exploring medical and scientific data appropriateness, beauty, and economy of the messages. This and processes. Clients usually determine project aims. job, beyond cosmetics, has to do with the planning and struc- Graphic designers help to achieve communication goals by turing, production, and evaluation of communications. analysing, structuring, planning and creating images and text to > Jorge Frascara FGDC enhance visual communication for specific purposes. They often act as consultants. Part C: Concepts to be Included Concepts that must be included/indicated in any definition of Alternative version to the above: Graphic Design: Graphic designers help to achieve communication goals via analysis and interpretation of client needs. They plan, structure 1. Expressed and implied communication needs of the client and communicate information and ideas, appeal to emotions or must be given priority over artistic ambitions of the designer. facilitate orientation, by creating or combining images and text Applying appropriate esthetic and expressive expertise for distribution to specific publics. Efficiency and high esthetic is paramount, but artistic expression must be aligned with standards are hallmarks of work by professional designers, who communication goals. frequently act as consultants on design strategy. Consideration of the public good is a bonus. 2. In professional practice the goals of specific projects of visual communication design do not usually originate with the designer, though the process does.

Design practice includes analytical, organising and creative aspects, as well as consulting. Design is a synthesis of planning and creating. Society of Société des 31 Graphic Designers of Canada designers graphiques du Canada

Notes: b) Research into effectiveness of Graphic Design would benefit The main omissions in most existing definitions are lack of the standing of Graphic Designers among the public and the reference to the important function of the client, who is commis- business community. Such assessments require designers to sioning work, without which designers soon would be destitute. collaborate with outsiders (marketing and communication Further, to my mind, Graphic Design is not merely about prob- experts, perception and motivation psychologists). Client lem solving, communication, and information, but it is also about perceptions also need to be included. Having design gurus motivation and persuasion, about arousing emotions and approved by fellow designers is insufficient proof of design encouraging empathy with the less fortunate. Designing for both effectiveness. business and charitable causes are fully compatible with > Walter Jungkind FGDC professional practice.

There is vast potential for graphic design in the need of government to publicise its aims and services. Distance learning via internet and websites, and interactive games in matters of > Design the 2006–07 GDC Annual health and environment and social understanding are currently Report: Call for expressions of interest underestimated. So is the use of the expertise of Graphic Designers in the interpretation of visual aspects in technological The GDC National Executive is looking for a company interested and scientific exploration. in the design and production of its 2006–07 National Annual Report. A major problem posed in attempting to draw up a definition of Graphic Design is the question of who it is aimed at. Clients, We are a unique client. Yes, we are hip, cool, fun, serious, pro- practicing designers, students or teachers, governments or the fessional and sharp. It’s a challenging job—designing for ubiquitous public at large? Can we devise a “one size fits all” designers—and producing a book that everyone will look at with definition, or do we need several, depending on the recipients? a designer’s critical eye. The book will represent Canada’s How inclusive must we be, or how brief may we be without national Society for professional designers, make members loosing essential aspects. These questions are still open though proud, make government and design buyers take note, and a start has been made. attract new members and sponsors. a) The Perennial Conundrum: Is Graphic Design Art? Did we mention the deadline? We'll need it in hand by last week The roots of Graphic Design are bifurcated. Advertising and of April. Commercial Art no doubt were early forms of Graphic Design, The report is produced entirely pro-bono: design, production, practised part-time by painters whose work was largely coordination, paper, printing, binding are all donated by gener- descriptive. Type was often added by printers. ous contributors and sponsors. Renaissance craftsmen in engraving and letterpress were also The 2004–05 Report designed by SamataMason is still winning role models for Graphic Designers. The crux of the difference awards. The special 2005–06 Anniversary report by Suburbia with what today are called the Fine Arts and Graphic Design is Advertising is on its way. that painters and printmakers now are predominantly concerned with self expression and media concepts per se, based on the Assets: More than one person working in your shop, designer, artist’s own concerns and criteria, producing work on specula- writer/editor, access to proofreader, photographer, production tion, hoping to eventually sell it. staff; annual report experience; national report experience.

Graphic Designers rarely work without being commissioned by a Please contact Dean McNeill MGDC [email protected] to let client; in fact speculative work is frowned upon by professional us know if you fit the job. design associations unless it is for charitable purposes or self promotion. Society of Société des 32 Graphic Designers of Canada designers graphiques du Canada Finding their roots! MB > members get their hands dirty doing printmaking as part of the Chapter’s GDC@50 celebrations.

> Cross Country Checkup

50th Year and Over 1,000 Members! The GDC is heading in to its second half century in great shape. What better way to celebrate its 50th anniversary than by blazing by the 1,000 member mark? The Society gained over 100 new members this year, including 33 new professional members. There are also 30 new student members and we are developing closer ties with schools across Canada to try and make GDC membership an automatic part of school enrollment.

New members range from coast to coast and there are also 26 Members at Large located in Ontario and Quebec. It’s not surprising that membership numbers are growing. Every year the benefits of being a GDC member grow too! For a reminder of all the great benefits membership brings download the benefits PDF in the Members Only area of the website.

Thank you for your continued support of the GDC.

> GDC Manitoba We were busy beavers in 2006! Professional development attendance is at a new high, usually “selling out” (although the series is free for members). Here’s a quick round- up of what we’ve been up to.

On August 22 Friesens Printers gave a seminar on Colour Management. From colour calibration to ensuring the colour we’ve spec’ed is the colour we get, the production specialists at Friesens gave us some colourful tips. and the competitive environment in order to develop fee The following month on October 24 Darren Wall, BFA called on structures that are fair to us, our clients and our colleagues in us to move past static design. Putting our clients' spinning the graphic design industry. logos aside and pushing motion graphics to the centre of dynamism and emotion. From his decade in film production as a The final professional development event of the year took place digital compositor (Stay, The Core) and as a pre-visualization on December 12. Following her passion for design no matter art director (Paycheck, The Italian Job, X2: X-Men United), what the cost—this is the driving force behind Kal Barteski. Darren gave us a taste of how motion graphics can impact We were inspired as Kal unfolded the pages of her Universe—a communication. Universe filled with creativity, joy, passion and a love for life. Kal shared how a small idea became a big book, the process Then on November 2 Craig Medwyduk MGDC had us looking (and behind its creation, and what's in store for “Love-Life” next. listening) a little differently after this evening talk. Craig counted down his top music packaging of all time and shared his expert- On the lighter side—we’ve has some fun parties this fall as well! ise in marketing for the music industry as he explored the strate- Including a visit from Frank Newfeld FGDC to help us celebrate gic briefs and artistic challenges that fuel the creative presenta- GDC@50. tion of music. On October 21, the GDC Manitoba chapter had a one-day affair

Later that month on November 21, Robert L. Peters FGDC (found- to celebrate the GDC’s 50th Birthday. The day was comprised of ing principal of Circle Design) spoke to industry standards and a Creativity Circuit where delegates got their hands dirty with best practices of the profession re: establishing fee structures old (and new!) school techniques. We all got a chance to do for graphic design services. We learned all about calculating some Printmaking with the Manitoba Printmakers Association, fees, as well as how to balance resources, client perceptions Life Drawing with Derek Brueckner from the University of Manitoba, Photography with Ian McCausland and some Graffiti Society of Société des 33 Graphic Designers of Canada designers graphiques du Canada

with the Artists at the Graffiti Gallery. That evening, we were treated to both the Graphex ’06 Exhibit and the GDC Fellows poster exhibit. And the icing on our birthday cake? Our guest speaker, Frank Newfeld FGDC, who is one of the founders of TDC/GDC shared some of his work and his experiences as we celebrated 50 years of the Society of Graphic Designers of Canada!

December 2006: Following on the success of last year’s button swap, GDC Manitoba has decided to hold an annual swap! Adding to our existing collections members designed artwork for a full colour 1" lapel button. Participants each received 100 buttons in return, out of this 100 we received one of each participant’s design, and the remainder are our own.

Holiday Party December 21, 2006: Members of the GDC Manitoba, MIDMA, New Media Manitoba and the Winnipeg Game Developers Group join together for an evening of pool, conversation and holiday cheer. This special event united all four associations in the same room for the first time! > Karla Burr MGDC

> Saskatchewan North Chapter On April 22, we marked the occasion of the GDC’s fiftieth anniversary with a big birthday party. The downtown Saskatoon Club played host to an evening of live music, fancy appetizers, micro-brewed spirits and, of course, birthday cake. The traveling poster exhibitions of the Graphex’06 National Design Awards and the GDC Fellows 50 Years of Design in Canada provided a backdrop of history, national pride and design excellence. > Atlantic Chapter On another celebratory note, the Chapter held its annual Xmas In addition to organizing the various locations for the Mixer at Lydia’s Pub on Broadway on December 20th. Designers Graphex’06 and GDC@50 Fellows Posters exhibit, the Atlantic enjoyed some holiday cheer, competed in a gingerbread man Chapter executives have traveled around the maritime region, design contest and took a welcome reprieve from all those talking to design students about how important this anniversary year-end deadlines. Donations to the Saskatoon Food Bank is, about the GDC and what it represents. Always making sure were gratefully accepted. to bring along stamps and t-shirts to hand out! The Chapter

The Chapter executive held regular meetings, making particular presented a framed commemorative stamp to Robert Bringhurst progress on the education front. Further steps were taken to when he was at NSCAD giving a talk. reanimate the Cam Janzen Scholarship, and plans were made to Vice-President Todd Yeadon LGDC, also spoke with the students make presentations to local high schools, based in part on a at Holland College in PEI, about the GDC and the importance multi-media presentation that was developed for Saskatoon’s of membership ,and the importance of this 50 year anniversary, Career Expo last year. toting along t-shirts and framed stamps. Danielle Autran MGDC

The Chapter looks forward to taking a more prominent role in will be visiting NSCAD design students in January, and is marketing the Saskatchewan Design Council’s upcoming Design working on the community college to have the GDC come in to Week event in 2007. With our hard-won experience in planning talk to their students. The Chapter’s focus for 2007 will be the the Frontiers conference, this promises to be the best up and coming designers, to teach them the importance of the Saskatchewan Design Week ever. Stay tuned! GDC in the early careers, and future careers, and to get more involved locally. > Randy Hergott MGDC > Danielle Autran MGDC Society of Société des 34 Graphic Designers of Canada designers graphiques du Canada Debbie MIllman works the Marian Bantjes mgdc did Jim Coudal displayed an > crowd at the Graphex’06 The Judges. Evening With > her best George Panagoupoulous impression as interviewer of the Graphex’06 judges. > enourmous amount of charm and warmth for someone who is such a techno-weenie at Awards! the Salazar Graphex/Coudal photos by Robert Earnest.

> BC Chapter A challenge for all 2006 has been a year of milestones for the GDC BC Mainland GDC chapters is Chapter. We’re pleased to report that membership, event hosting quality attendance and member participation all increased in 2006. events that provide Thanks in part to Mountain Equipment Co-op’s (MEC) generous not only a much loan of their boardroom for our regular monthly meetings, needed revenue we’ve been enjoying more regular members attending meetings source, but provide if only to just listen or take part in some of the dialogue, both social network- though many end up volunteering to help. The acquisition of ing as well as pro- a permanent office for GDC BC and it’s archives is still a fessional develop- challenge, but we’re working hard to locate a generous support- ment opportunities er who will assist us with this situation and are hopeful we’ll to members. We have a formal announcement on this topic early in the new year. have been very for- We’re making arrangements with Melanie in the Ottawa office tunate to have pro- to have her manage some of the administrative duties relating duced many excel- to membership and look forward to increasing our member lent events this year. numbers substantially in 2007. The overall feeling in BC is that Our AGM was held good things are happening. Feedback from members in the on February 23 at field is that our presence is being felt in new ways and that a VFS Web Café and general sense of excitement is brewing out west. was called a “Town Hall” where we invited members to come The year began with the exciting “shape your GDC. Bitch. Moan. Debate. Leave Happy.” launch of the first ever GDC In May, we co-presented a PST seminar with the Vancouver blog. Created to server as an Graphic Design MeetUp. Hosted at the VFS Web Café, the event open dialogue between members offered designers get a chance to sit down with both the Canada and the Executive Committee Revenue Agency and the provincial Ministry of Revenue to members, the site layout and learn the truth about the rules governing the taxation of Design structure was designed to focus services from three expert speakers from the CRA, the provincial attention on the most recent entries and conversations which Ministry of Revenue, and Small Business BC. The event was currently fall into a number of predetermined categories to jam packed with information which in some cases created more facilitate access. Topics of discussion span from news and confusion that clarity, but was the catalyst needed for a number upcoming events to advocacy, education, ethics and business of young design business owners to get their billing procedures practices, and many more. The blog was expanded to include straightened out before being audited. the Vancouver Island Chapter to make it a truly relevant to all designers across British Columbia. This was a Graphex year and entries reached an all time high, One of the milestones achieved this year was the formation of a with an impressing array of Presidents Advisory Council to help ensure continuance during winners from across Canada. transition years such as this one. The first meeting was held A list of winners is posted on the over cold beers at Shebeen behind Vancouver’s legendary Irish Graphex’06 website. The Heather Pub. Our hope is that this group, and others like it Graphex’06 committee did an that may form, will serve as opportunities for mentorship and amazing job coordinating this complicated event, culminating in guidance for those new to GDC Executive Chapter positions. a black tie affair at The Vancouver Club on March 24. Irwin Having the 2010 Vancouver Olympics Organizing Committee, Baker, comedian and comedy writer for “This Hour Has 22 adopt virtually all GDC guidelines and suggestions to create a Minutes” had the crowd in stitches as Master of Ceremonies. equitable and professional RFP for the design of the mascot was The exhibit was on display at The Pendulum Art Gallery from a demonstration of the power of advocacy by the GDC and a March 27 to April 8 before embarking on a Canada-wide tour to landmark occasion for Canadian and international design. The coincide with the GDC@50 in 2006. final guidelines, which we endorsed, were released to the public in October and then presented back to their parent organization, the IOC, as a guideline for future design competitions. Society of Société des 35 Graphic Designers of Canada designers graphiques du Canada , , MGDC MGDC and , Sigrid Albert , Sigrid LGDC FGDC MGDC , Cameron Jantzen , Mark Busse Events don’t organize Thomas Nagel at the Jennifer Romoita Danielle Pagie > beautifully appointed ECIAD theatre. > themselves! The hardworking BC events team: Riley Haslinger MGDC MGDC with Thomas Nagel. Nagel photos by Smith. Todd Linda Coe

“typography and experiment” and how to get inspired by and transfer principles from other disciplines of art, eras, and movements. This was an informative and inspirational lecture with an international perspective bridging art + design + typography + business.

In early December we enjoyed our annual holiday party, this time with a “Tiki” theme at the groovy Tahitian Twilight Lounge at the Waldorf Hotel, where guests were treated to tropical drinks, dim lighting and bamboo to make everyone forget about all the horrible wet and windy weather. As usual, this event was free for all members.

There are some exciting events planned for 2007, such as the Hemlock Printers workshop scheduled for January 25, 2007 In April, we hosted a professional development seminar where followed by the Canadian Premiere of Shared-Dreams, a Ernst Vegt (Coast Imaging Arts) assembled a group of colour US-Cuban poster exhibition to be launched in conjunction specialists from a number of areas in the graphics industry, from with the our AGM at Emily Carr on February 1. photography and prepress to commercial print and the sign > Mark Busse MGDC and display business to share their experiences of ICC based colour management. A myriad of useful techniques were > Alberta North Chapter presented, from using profiles in PhotoShop, to calibrating The past year has been one scanners, monitors and printers and how to achieve accurate of celebration and transition colour proofing for projects. for the Alberta North chap- The first of two award shows ter. Our chapter, like others organized by the BC Chapter this across Canada, was proud year was the 2006 Salazar to celebrate the 50th Student Awards proudly present- anniversary of the GDC and Canadian graphic design. ed on June 1. Once again hosted Throughout the year, we used this milestone to remind existing by our friends at VFS, the sold and potential members of the important role design has played out event was a smashing suc- in shaping our cultural identity cess with the help of keynote speaker Jim Coudal, the founder Our chapter welcomed our chance to play host to the National and president of Coudal Partners in Chicago. After the presenta- Annual General Meeting May 4–6, 2006. During three intensive tion of an entertaining short film, Coudal provided a rousing days of meetings and workshops, GDC representatives from discussion about lessons he’s learned as a designer and how he across Canada reviewed GDC’s successes and challenges, remains passionate after so many years in the business. This while planning new initiatives for the upcoming year. A big thank year’s winners were: in the 2-year program category were you to our sponsors for the National AGM, Cascades Resources, Andrew Clequin (1st place), Christopher Swift (2nd place) and Coast Paper and Unisource. During the AGM our chapter Henry Huynh (3rd place). In the 3-year program category, was honoured to host the opening night of the Graphex’06 and winners were: Sherry Jang (1st place), Robyn Sommerville (2nd Fellows poster exhibit at the Citadel theatre. place) and Olga Gryb (3rd place) and Kathryn Wright (3rd place). And winners in the 4-year program category were Bart Sciana For 2007, our chapter has decided on three areas that we should (1st place), Yoonju Chung (2nd place) and Sanaz Afshar (3rd focus our energies on—education, fundraising and succession place). We’re all very proud of these students and know that, planning. were he still alive, Enrique Salazar would have been proud As part of our focus on education, we developed an electronic of them too. presentation and delivered it to students at Grant MacEwan Our key fall event was bringing the famous German type design- College and the University of Alberta on the GDC and its many er Thomas Nagel to Vancouver in late September. A founding member benefits. We scheduled these presentations during fall partner of the Frankfurt- and Berlin-based firm xplicit, Nagel to encourage students to become involved early in the school spoke to a sell out crowd at Emily Carr’s main theatre about year. Thanks to generous donations from Coast Paper and Unisource, we were able to give away quite a few freebies along Society of Société des 36 Graphic Designers of Canada designers graphiques du Canada Large format posters rais- Jean Morin (right) and From left to right: Michel > ing awareness of design and the GDC at Grant MacEwan College in Edmonton. > long-time partner Jean Lessard. > Pierre Léonard, Ostiguy, Carina Marinelli and Réal Séguin.

Our AGM was held on December 9 and was quite successful. We have a full slate with some of our past executives staying on for another year and some new members that have just joined us. We look forward to a productive year ahead. > Sylvia Rigakis MGDC

> SDGQ (Québec) On November 28, together with PCM (Montréal Publicity Club), SDGQ launched its first portfolio event entitled Soirée Gourous. Set up in a “speed-dating” manner, about 45 young designers presented their portfolios to 26 “gourous” from the most prominent agencies in Montréal. It was a great opportunity for all of them to make connections with influential art directors in both the advertising and design fields.

The evening was also the occasion for SDGQ to nominate two new Honorary Members: the late Yves Simard, a mentor to numerous art directors in ad with our door prizes of framed GDC@50 stamps and t-shirts. We agencies, and Jean Morin, one of had a large number of students turn out to hear the presenta- the first Canadian members of tions at both Grant MacEwan and the U of A, and even managed AGI. Over 200 people were present at this very successful event. to secure new student representatives for our executive. Other honorary members were present, Peter Steiner, Gilles Robert, Roger Lafortune, Réal Séguin, Lorne C. Perry and Fundraising to support our chapter activities will continue to be Frédéric Metz. It was a great evening having dinner together, a top priority throughout the coming year and into the future. We sharing wine and good memories. will kick off our fundraising efforts with our Design A to Z > Hélène L’Heureux Auction, which was last held in 2003 and proved to be highly successful for our chapter. This years Auction will be held on > Ontario: The 2006 RGD Ontario February 10, 2007 at the Union Bank Inn and will feature art and Aquent National Survey of Graphic design related items starting from the letters A to Z. Design Salaries & Billing Practices Even though our Chapter did not bring in any speakers this year, has been completed with the support we were happy to promote events by the University of Alberta of the GDC and SDGQ. PDFs of the such as the lecture given by Ronald Shakespeare “Signs are a survey can be downloaded from Promise that Must be Kept” by designing the poster for this pub- www.gdc.net and copies were sent lic lecture and getting the printing and paper sponsored. out to GDC members earlier this year.

Succession planning is obviously important for every chapter, RGD Ontario celebrated its 10th and here in Edmonton we have undertaken several strategies to anniversary this year at its 7th annual ensure our executive remains strong and committed from one DesignThinkers conference which took place in Toronto from year to the next. One of our most important strategies is to October 31 to November 3. RGD Ontario was formed in 1996 encourage students to become involved with the chapter, and to when the Ontario, Ottawa, Northern Ontario and Windsor create opportunities for students to learn more about executive chapters of the GDC received legislation to incorporate The roles and responsibilities. We also invite our executive members Association of Registered Graphic Designers of Ontario, to play an active role in recruiting their own successors to the enabling the organization to govern and discipline its members board by sharing their experience and enthusiasm with others. and to grant its members the right to the designation R.G.D. and Registered Graphic Designer. Society of Société des 37 Graphic Designers of Canada designers graphiques du Canada

> BC Chapter Brings the GDC Into the World of Blogs

> The recent popularity of blogs in undeniable, but why? Websites are great, and often very useful, but they rarely engage the user beyond a few clicks. And email listserves work well to a point, but are rarely archived and categorized by topic. Enter the Weblog—better known as a “blog.” The participatory nature of blogs provides a different kind of engagement of its users and invites visitors to engage in conversations and even provide content, often resulting in online communities of like-minded individuals.

In the design field, there have been a number of successful forays into this medium such as Veer’s The Skinny blog.veer.com; Design Observer www.designobserver.com or Under Consideration’s wildly popular Speak Up www.under- The blog is a BC-wide initiative featuring regular contributions consideration.com/speakup where BC Chapter member Marian from both BC (Mainland) and Vancouver Island Chapter Bantjes MGDC is a regular contributor. Now GDC/BC has its own Executives, though discussions are underway to expand the blog http://bc.gdc.net/blog/ and is quickly growing as another blog in the future, opening the conversation to all GDC chapters example of these online communities. across Canada. Regardless of what chapter a GDC member is from, content submissions are welcome from anyone with ideas The best blogs are those that function as an open, honest, for relevant articles or topics for discussion that would benefit personal, relevant and appropriate voice for a company or the design community. So keep your browsers and RSS feeds group. GDC/BC’s contribution to the “Blogosphere.” celebrating locked onto http://bc.gdc.net/blog/ for more information as its first anniversary this December, was developed to create an progress is made. Happy blogging! open dialogue between members and the BC Executive > Mark Busse MGDC Committee members. The site layout and structure was designed to focus attention on the most recent entries and conversations which currently fall into a number of predetermined categories to facilitate access (ie. only read what you’re interested in!). Topics of discussion span from news and upcoming events to advocacy, education, ethics & business practices, and many more.

With the promise of “conversations, debate and events for members and friends of GDC/BC,” the blog was not intended to replace GDC’s national website, where official information can be found, nor GDC’s listserv, which has an unmoderated and more fluid flow to its conversations. Though the GDC/BC blog is still in its infancy and undergoing improvements as lessons are learned about this medium and technology, there has been some great interest and participation by both local members and designers from across Canada and internationally. Promotion of the site has been limited so far, but traffic to the site has been steadily increasing. Society of Société des 38 Graphic Designers of Canada designers graphiques du Canada

> Member Benefits Grow in 2006 > TimeWise and TimeTo billing and production management software system offer a 25% discount and announce that the

For members who are also business owners, GDC now offers a latest version of TimeTo for Windows now works on Intel Macs special benefit that will more than cover the cost of your mem- using the Parallels utility. bership. The Private Health Services Plan (PHSP) allows you to > DesignPics offers 100 images for $1,000, and a contribution deduct your own and your family’s health expenses (up to a set to the GDC for each new subscriber. A great value—high resolu- limit) from your business, thereby saving on income tax. This is tion images at $10 per image from a large selection of Canadian not an insurance plan—it is all about saving money! As well, the photographers. plan covers more than basic health costs and includes a long list of alternative and specialized medical and dental costs. > FunctionFox offers a complementary TimeFox subscription account for any student in a full time 2-, 3-, or 4-year post The GDC has arranged this group plan, which includes members secondary design program, for their entire tenure as a student of RGD Ontario, SDGQ, CAPIC and UCDA, so that we have lower and for 6 months thereafter. FunctionFox also contributes 5% fees than other similar plans. It is well worth looking into, takes of member sales on TimeFox back to the GDC Foundation. little time to set up and little time to deal with in order to get the full benefit. More information on member discounts and benefits can be found on the GDC website. Download the GDC information sheet in the Member’s Kit download area on www.gdc.net or at www.gdc.net/community/ news.php?id=96&press=1&draw_column=3:1:2. > Tiny type on gdc.net Or go to www.ibsflex.ca for more information. gdc.net is published semi-annually by the GDC National Executive. We welcome your comments, feedback and contributions of any kind. Notes on continuing discounts and offers for 2007 If you have seen any design news items, websites, cool projects, or just > Eye Magazine’s subscription discounts for members want to voice your opinion, email it to [email protected] and we’ll and students will end March 31, 2007 so don't forget to take try and include it in an upcoming issue. Although we reserve the right to edit any material, we will strive to present all opinions presented without advantage of this great offer. judgement. We cannot be held responsible for any errors in contact > Applied Arts Magazine will continue their special GDC numbers or submission deadlines. member subscription offer. Credits: Typefaces: Helvetica and Meta Plus, 7.5/12 (7 for caps and numerals) > SOHO Computer Services offers members a 15% discount Produced using Quark XPress 4.11 (hey, it still works in OS-X!!) in 2007 on their great selection of their high-end professional Content: Matt Warburton FGDC, Marian Bantjes MGDC, Peggy Cady FGDC, Dean McNeill MGDC, Gwen computer bags and backpacks. With a lifetime replacement Hetherington MGDC, Randy Hergott MGDC, Sylvia Rigakis MGDC, Karla Burr MGDC, Mark Busse MGDC, Danielle Autran MGDC, Kirsty Armstrong MGDC, Walter Jungkind FGDC, Yves Rouselle MGDC, Hélène guarantee, these bags are a great value. L’Heureux Coffee: Bean Around The World, Point Grey Blend Ambient Music: www.pandora.com, The Notwist stream Society of Société des 39 Graphic Designers of Canada designers graphiques du Canada

> Calendar 2007 > Thank You

National Publication Sponsors 2006 AGM & Membership Drive > January 23: Canadian Dimension Magazine Re-design, Zab Benwell-Atkins, an RR Donnelly Sponsors Design & Typography, Winnipeg, MB Company AB North Chapter Blanchette Press BC Chapter Generation Printing Cascades Resources > January: Launch of online exhibit of 50 Years of Design in Pacific Bindery Services Chaos Communications Alberta Stora Enso Coast Paper Getty FunctionFox Bounty Print Ltd. Liaison Communications > February 1: Shared Dreams exhibit of poster art from Cuba Circle Design Marketing Magazine and United States. To be held at the Emily Carr Institute of Art & Coast Paper SOHO Computer Services Design in conjunction with BC Chapter AGM. Suburbia Advertising Unisource Sydney Sales Veer Unisource > February 8: Manitoba Chapter Annual General Meeting and Weyerhaeuser Patron Sponsor Election Smallbox Software National Media Sponsor Applied Arts Magazine Designers > February 10: + A to Z fundraiser, Giverny Ballroom, Union 2005–06 Annual Report Bank Inn, Edmonton 2004–06 National Event Sponsors Jeremie White MGDC, Cascades Resources Suburbia Advertising Coast Paper > April 20: Deadline for GDC National Student Awards entries Domtar Graphex’06 Materials Electronic Arts Marian Bantjes MGDC Fox River Paper Cameron Jantzen MGDC > April 27 World Graphics Day: April 27 marks the birth of FunctionFox Switch Interactive Icograda (International Council of Graphic Design Associations) Heidelberg in 1963. It is celebrated by graphic designers, communication Hemlock Printers Ltd. GDC Journal 6 International Paper Susan McWatt-FitzGerald MGDC, designers and design associations around the world. Neenah Paper Circle Design Nexfor Fraser Papers Inc. > April 26–28: GDC National Annual General Meeting, Montréal, Metropolitan Fine Printers gdc.net.2005 Portables Sylvia Rigakis MGDC Québec. Host: SDGQ (Société des designers graphiques du Signs of the Times Québec. Silicon Cowboys AGM 2006 Poster Veer Matt Warburton FGDC Weyerhaeuser > April 29: National Student Awards Judging, Montréal, Québec Workbookstock Editor Yupo GDC Journal 6 > August: Graphex ’06 Exhibit and GDC Fellows Posters Robert L. Peters FGDC, 2004–06 Scholarship Donors Circle Design Exhibit, Imperial Cotton Centre for the Arts, Hamilton, Ontario Adobe Canada Applied Arts Magazine > Fall 2007: Call For Entries, Graphex’08: The Best of Visual Aquent Veer Communication in Canada

2004–06 Fund Donors DesignPics FunctionFox VI Chapter

GDC Foundation Founding Donor Peggy Cady FGDC Society of Société des Arts Court, 2 Daly Avenue Infoline: 1.877.496.4453 or G Graphic Designers of Canada designers graphiques du Canada Ottawa, ON K1N 6E2, Canada 613.567.5400 National Council Counsil national www.gdc.net E-mail: [email protected]

Cover image: GDC@50 Event Poster designed and letterpress printed by Winnipeg’s Urbanink. Photographed by Oliver Oike MGDC (Manitoba Chapter)

The Society of Graphic Designers of Canada is a national association GDC National Executive National Committees promoting professional standards of conduct and practice within the 2006–2008 Canadian design industry. Since its founding in 1956, the GDC has consistently advocated excellence in graphic design through sponsorship President Icograda Representative of regional and national design shows, professional development Dean McNeil MGDC Sue Colberg MGDC 7051 Bayers Road, Suite 400 Department of Art + Design seminars, educational initiatives, production of design-related publications Halifax, NS B3L 2C1 3-98 Fine Arts Building and continued lobbying with the federal government regarding such T 902 722 3102 University of Alberta issues as taxation, education and design advocacy. E [email protected] Edmonton, AB T6G 2C9 T 780 492 7859 These activities are of significant importance not only to practitioners, Past-President & Sponsorship E [email protected] educators and design managers, but increasingly to Canadian business Committee Chair and industry leaders who are recognizing the value of graphic design Peggy Cady FGDC Certification Committee Chair in the marketing of products and services in a global economy. 40 Bushby Street Peggy Cady MGDC Victoria, BC V8S 1B2 40 Bushby Street The GDC welcomes the membership and active participation of designers, T 250 386 6215 Victoria, BC V8S 1B2 design educators, students, associates and sponsors who share our E [email protected] T 250 386 6215 concerns and commitment to graphic design as a cultural and economic E [email protected] Treasurer force in Canada. Jennifer Luckay MGDC Website & Communications 1 University Drive Committee Chair Athabasca, AB T9S 3A3 David Coates FGDC T 780 675 6237 948 West 7th Avenue 2005–2007 GDC National Scholarship Sponsors E [email protected] Vancouver, BC V5Z 1C3 T 604 682 6787 Corporate Secretary E [email protected] Jim Hudson MGDC 860 Main Street, Suite 600 Ethics Committee Chair Moncton, NB E1C 1G2 David Berman R.G.D. FGDC T 506 852 3803 283 Ferndale Avenue 2005–2007 GDC National Media Partner E [email protected] Ottawa, ON K1Z 6P9 T 613 728 6777 VP Membership E [email protected] Judy Snaydon MGDC 45 West 13th Avenue Constitutional Committee Chair Vancouver, BC V5Y 1V5 TBA GDC Benevolent Fund Donor T 604.884.6502 E [email protected] GDC@50 Committee Chair Matt Warburton FGDC VP Communications 4253 West Tenth Avenue TBA Vancouver, BC V6R 2H5 E [email protected] T 604.224.3124 GDC website hosting and content management Michael Surtees MGDC E [email protected] software furnished by: (resigned October 2006) Journal Editor VP Education Mary Ann Maruska R.G.D., FGDC May Chung MGDC 1250 Marlborough Court, Suite 47 5163 Duke Steet Oakville, ON L6H 2W7 Halifax, NS B3J 3J6 T 905.815.0439 You can learn more about these T 902 494 8158 E [email protected] firms by following the links at E [email protected] www.gdc.net Legal Advisor Meenu Ahluwalia Brar BSC LLB Field LLP #1900, 350–7th Avenue SW Calgary, Alberta T2P 3N9 T 403.260.8571 E [email protected]