Society of Société des Fall/Winter 2005 G Graphic Designers of Canada designers graphiques du Canada National Council Counsil national

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President’s Message

2005 AGM Highlights by Peggy Cady MGDC

The GDC Chapter Presidents, “ This is a stunning book on so Chapter Representatives, National many levels. Kudos to Dave, Pam and Executive, National Administrator, Keith. It is a brilliant piece of strategic guests and observers met in communication and captures more of the pure the Fort Garry Hotel in Winnipeg essence of the GDC than has ever been defined before.” May 6–7, 2005, for the National —Casey Hrynkow MGDC, HerraincoSkippHerrainco, BC • Annual General Meeting. “ The spread that did it for me is the ‘roll call’ spread. Sort of Newly elected Chapter Representatives reminded me of the Vietnam Memorial in D.C., and I got all attended, along with observers and national executive emotional reading through all those names, identifying my e members, in a group which spanned generations. This buddies, colleagues, friends made over the years, names on ongoing renewal of participants is crucial to the long term the listserv, members of committees, etc. Made me feel like viability of the Society. It was energizing to have new a true [Veteran] designer. I salute you all.” voices and many willing volunteers at hand. • —’Segun Olude MGDC, Indigo Ink Studios, Manitoba Chapter Presidents and Representatives have informed members about the AGM, and the full meeting minutes are “ ...For years, I was the editor of BC Business Magazine, and available on the members’ website. Here are some of the I read a lot of corporate annual reports. And I’ve covered highlights of the meeting. business news for decades, both as a reporter (starting in 1968) and as part of working with my clients in my Annual Report newsletter firm (starting in 1986), and it’s fair to say that The GDC’s 2004/05 National Annual Report was presented I read a lot of corporate annual reports during all that to Council. By now, all members will have received the report time, too. in the mail. (If you didn’t get your copy, please contact the Yours was probably the best, most enjoyable, most national office.) The report theme “We Connect” reflects the readable, interesting annual report I’ve ever seen. I read it powerful role of the GDC in linking designers across Canada. from cover to cover, fascinated. Intrigued, even. Wondering The annual report reviews the accomplishments of the what I was going to discover or learn on the next page. national society as it approaches its 50th anniversary, The concept was great, the implementation was great, Financial stability, steps toward national Certification, and the printing was great, the size and shape was offbeat, stronger internal structure are all positive developments over and helped make it fun and easy to handle...” the past year. The book also tells what the GDC is, how it —Peter Morgan, Morgan:News works and who is involved.

The design and concept of the annual report were created by world-renowned design firm SamataMason of Vancouver, BC, and the team included Dave Mason (past BC Chapter

President), Pamela Lee MGDC and Keith Leinweber.

The photography by Victor John Penner dynamically illustrates GDC publications, documents and web images. Printing was done by award-winning west coast printer Blanchette Press and three grades of paper were supplied by M-Real Canada. The annual report has already garnered special recognition: Graphis Annual Reports Annual 2006, How and Applied Arts awards. Society of Société des 2 Graphic Designers of Canada designers graphiques du Canada

2005 AGM Highlights (continued)

Walter Jungkind FGDC, Allison Howie MGDC and Paul Nishikawa MGDC.

Historic Agreement Signed Certification In an historic moment for GDC, all Chapters endorsed a The GDC’s work toward Membership Affiliation Agreement. The agreement formalizes certification over the past two the relationship of the Chapters and Member Associations to years has included structural the National Society for the first time. changes which were needed to strengthen the national society. Arctic Chapter Receives Final Ratification These have been achieved The Arctic Chapter was ratified and is now a full-fledged GDC through constitutional changes, Chapter. Allison Howie MGDC from Yellowknife, represented the policy development and agreements such as: Chapter at the meeting. • defining membership as national membership, so that Members are now nationally certified; Code of Ethics and Constitution Amended The GDC is reviewing all of the Society’s documents in the • creating and signing the Membership Affiliation coming year to make sure they reflect current thinking and the Agreement by all Chapters, to formalize the relationship realities of the 50-year-old organization. of Chapters to the national body;

The Council made changes to the Constitution as • clearly defining Membership Association, rights and recommended by the Constitution Committee, the most responsibilities and relationship to the national society; important of which removed the option for Chapters to waive • creating the national Grievance and Discipline Procedure admission requirements for professional membership. This and Committees; change strengthens national standards for certification. • changing the national board structure to allow A motion to amend the Code of Ethics was approved by non-member advisors, and adding a Legal Advisor to Council. The motion came in the wake of the 2004 debate the board; over interpretation of the clause which allows members to participate in contests held by non-profits. The change • creation of a Member at Large category to allow national clarifies and reinforces GDC’s position against speculative membership for applicants from non-chapter geographic work. Allowing members to participate in contests undermines areas, as well as previous GDC members from Ontario; the GDC’s position that design is a process of collaboration • removing the clause in the Constitution which allowed and consultation between the design firm and the client. Chapters the option to waive membership requirements For more on this issue, read the article on page 8. for professional applicants;

Grievance and Discipline Procedure • creating national portfolio review procedures;

The Ethics Committee’s Grievance and Discipline Procedure • standardizing membership procedure. was presented to the Council at the AGM. Two committees have been established: a Grievance Committee and a Discipline Committee. The Ethics Committee heard its first grievances in 2004/05. Having this procedure in place > is a component of national certification and moves the What was referred to as “Accreditation” is responsibility for handling grievances from the Chapters now called “Certification” by the GDC, as the use to the national committees. of the former generally refers to granting status to educational institutions or programs of study, whereas certification refers to documented recognition by a governing body that a person has attained occupational proficiency.

(see www.cicic.ca/pubs/guide/GuideEN_en.php) Society of Société des 3 Graphic Designers of Canada designers graphiques du Canada

Dean McNeill MGDC, Karen Brown MGDC and Michael Marshall FGDC.

Further work toward certification includes a project proposal Finance for a grant which if accepted would provide the GDC with a Budget paid employee to help develop a national framework for The budget was delivered to certification. In the coming years, the certification committee Council a month before the AGM will consider raising education requirements for professional in order to give members the membership, hiring an executive director and creating a opportunity to ask questions of national examination board. the treasurer and prepare for discussion. Increased revenues GDC Privacy Policy and tightly controlled expenditures created a balanced National Executive developed a Privacy Policy with the budget for the first time in three years. The GDC’s financial help of National Legal Advisor Meenu Ahluwalia Brar, BSc, LLB, statements were unanimously accepted by Council. to protect the privacy of our members. The text of the policy Continuing our policy of fiscal responsibility, a contingency is available on the website. fund was approved on the recommendation of the auditor Meenu Ahluwalia Brar said that “Privacy policy and legislation and Council. relates to how and why you are collecting information. This National Dues information is the personal information that is not found on In 2003, Council voted a large increase to the national a business card. The policy covers why we are collecting, portion of dues for Professional and Licentiate Membership using, retaining and destroying the information. This confirms categories in order to get the budget under control and that we are a professional organization. The policy not only eliminate the deficit. That was the first increase in national protects the consumer or member, it also protects the Society dues in 10 years. The recommendation from the auditor was so that we are not liable. The policy tells people where the that the GDC can only budget against membership dues liability ends.” for its operating expenses and cannot run a deficit budget. He also said that we could not budget against potential Membership sponsorship contributions. At that time, it was recommended Membership for 2004 was 843, up from 829 members in 2003. by Council that in order to minimize the impact of future The goal for 2005 is to increase the total paid membership by dues increases, the GDC should raise dues by a small 80 members. percentage on an annual basis so that members would not face such a large increase again. Communications 2003–2005 Sylvia Rigakis MGDC presented the GDC’s communications From the National Executive cut spending and schedule for 2005–06. She is working with a consultant and looked for ways to save on operational expenses. At the 2005 the executive on a communications plan. AGM, Treasurer Dale Simonson MGDC presented a balanced budget, the first since former Member Association RGD Ontario stopped transferring dues.

Remaining mindful of its responsibility as stewards of membership dues and of the high standards of service that > Brenda Sanderson MGDC, GDC’s former our members expect and that we strive to meet, the executive VP Membership and Accreditation Committee proposed a modest 5% increase to the 2006 national portion of the four categories of membership for which it collects Chair, who attended the meeting as a guest, dues. The dues increase was accepted. spoke about the committee’s work over the past Some of the factors affecting the GDC budget include year. “Similar to other professional organizations,” she said, “we have been certifying our members • rising service demands from our growing organization; for years; we have the process and the structure • the desire to increase national administration hours from in place.” the current three days a week to full time; Society of Société des 4 Graphic Designers of Canada designers graphiques du Canada

2005 AGM Highlights (continued)

• inflation, which affects administration costs and AGM Council Research costs (hotel, meeting rooms, food, transportation); Several members of Council presented excellent research briefs at the AGM. • increased postal rates; Defining the Profession • the need to support Grievance and Discipline A survey and research on the definition of the profession committees’ teleconferencing and potential legal was presented by Yves Rouselle MGDC (BC) and Walter expenses; Jungkind FGDC (Alberta North). If you would like to participate • funding activities for our 50th year celebration, GDC@50; in the survey, e-mail Yves at [email protected].

• Fellows’ dues will not be included in the budget Excerpt: next year. Why do we need to define graphic design? The national portion of dues for the following membership • Graphic design is hard to define in simple terms. It is categories will be raised by 5% in 2006: complex, and has undergone radical changes over time. 2005 2006 2006 The many names given to similar activities in the past Dues Increase Dues are confusing when still used today, even to designers

MGDC $ 175.00 $ 8.75 $ 183.75 themselves.

LGDC 135.00 6.75 141.75 • The fact that neither clients nor design practitioners use Associate 75.00 3.75 78.75 common terminology is preventing a full understanding Graduate 45.00 2.25 47.25 of graphic design.

Fellows Exempted from Dues • This hampers communicating its benefits to clients, Since the implementation of the online database, the GDC has the public and to government. Furthermore, it makes worked to standardize membership policy across the country. explaining graphic design requirements to students In the past, there have been varied policies among Chapters more difficult. regarding dues, resulting in some confusion and • Clearer terminology and an agreed definition of graphic misunderstandings, particularly regarding Fellows’ dues. design would benefit all involved. Fellowship in the GDC is a national honour which the recipient carries for his or her entire life, and the National Council • The Society of Graphic Designers is the appropriate further acknowledged our Fellows with a new initiative. A forum to undertake this task. motion regarding Fellows’ dues payments, made by GDC’s Membership Benefits MGDC new Membership Chair, Judy Snaydon , was passed by Randy Hergott MGDC (Saskatchewan North) presented a Council. The National Council and Executive are pleased to detailed paper, “Increasing the intrinsic value of membership,” announce that Fellows are no longer required to pay annual a comprehensive look at the benefits of membership. He said dues. There are currently 43 active Fellows, many of whom GDC benefits compare well with other graphic design live in Ontario. associations. Hergott explored several

It was acknowledged at the AGM that many Fellows would aspects of membership and offered many like to continue giving financial support to the GDC, so solid suggestions. The recommendations they will be invited on an annual basis to help support the will be discussed by a committee including Society in various ways, such as with a donation to the Hergott, National VP Membership Judy Benevolent Fund. Snaydon MGDC, Alison Howie MGDC (Arctic) and Danielle Autran LGDC (Atlantic). Judy Snaydon encouraged everyone to read Hergott’s report, saying that it is a great piece of work. Society of Société des 5 Graphic Designers of Canada designers graphiques du Canada

Funding National Planning Session Part of the GDC’s focus has been on funding, making A national planning session facilitated by guest Robert L. the GDC financially stable and planning for the future. Dean Peters MGDC (Manitoba) followed the AGM. Council considered Kulbida MGDC (Saskatchewan South) presented Council with a the big picture of what the GDC represents, and this helped to comprehensive list of funding sources and ideas to explore. focus our actions for the coming year. Peters did an excellent job facilitating discussion about the GDC and its priorities. National President Peggy Cady MGDC is working with the Our goals are visibility, viability and credibility. Our strategies funding committee, Dale Simonson MGDC, Dean Kulbida MGDC, and activities need to fit into these areas. Diagrams from the Dean McNeill MGDC (Atlantic) and GDC’s Legal Advisor Meenu discussion were created by Danielle Autran MGDC, and are Ahluwalia Brar to further develop a funding plan presented included in this report. to Council and to formalize the GDC Benevolent Fund and the GDC Foundation in the coming year. GDC@50 Logo Unveiled The Benevolent Fund was proposed to Council in 2001. GDC@50 is the GDC’s planned celebration of its 50th FunctionFox has made contributions to the fund for several anniversary in 2006. Matt Warburton chairs the committee, years, based on sales to members of the time tracking which is made up of members and non-members from software, TimeFox. across the country.

The GDC Benevolent Fund has two functions: to provide The logo for the GDC’s 50th Anniversary celebrations was financial assistance to GDC members that are experiencing unveiled at the AGM (see logo on cover). Developed by Dave crisis or calamity and are in need of immediate assistance Coates FGDC, Rod Roodenburg MGDC and Matt Warburton FGDC, and to offer scholarships to GDC members. the design consists of typeforms which are slightly modified versions of GDC Fellow Carl Dair’s typeface entitled Cartier, Succession Planning which was redrawn by Rod MacDonald. Michael Surtees MGDC (Alberta North) presented a discussion paper on succession planning. He advocated that the GDC On-Line Resources create clear descriptions of the positions of president and VP Education Paul Nishikawa MGDC formed a committee to past president, and that the position of president-elect be create a WIKI—an online resource for ease of sharing created to help incoming presidents ease into the position. information among chapters and committees. This will help One result of this research was that a national nominating Chapter Executive have a more organized and simplified committee was struck for the 2006 election. Past president access to archived information. Matt Warburton FGDC, Dean McNeill MGDC and Gwen Hetherington MGDC (Alberta South) are to present a potential list of nominees to the executive. National VP Communi- cations Sylvia Rigakis MGDC, Treasurer Dale Simonson MGDC, Secretary Karen Brown MGDC and VP Education Paul Nishikawa MGDC will be stepping down.

From far left: Randy Hergott MGDC (GDC SK North), Rob Peters FGDC (GDC MB); Danielle Autran LGDC (GDC Atlantic); Delegates at 2005 AGM in Winnipeg. Society of Société des 6 Graphic Designers of Canada designers graphiques du Canada

2005 AGM Highlights (continued)

Chapter Reports Every year, the Chapter reports provide a wealth of information about Chapter activities. Secretary Karen Brown MGDC summarized comments and issues from the reports and has posted the resulting document on the web. The issues extracted from the reports are issues that most member- based organizations face: how to increase member participation and reduce apathy; how to inform members about the benefits of membership; how to elevate the perception of the profession in the community and to clients; how to increase and maintain membership; and how to plan for succession.

2006 AGM The bid to host the next national AGM was won by the Alberta North Chapter. The city of Edmonton will be the scene of the event, May 4–6, 2006.

This poster (above) commemorates the 2005 AGM held in Winnipeg, MB. The GDC’s Code of Ethics is one of the many aspects of the Society that helps make it such a unified body of professionals across Canada, and our stance on contests and speculative work was made very public this past year by our vocal opposition to the 2010 Olympic logo contest. The relevant section of the Code serves as a backdrop to proportionately sized dots of each chapter across Canada, including SDGQ, which, while not a chapter, is closely affiliated with the GDC and attends the national AGM. Poster design by Matt Warburton FGDC.

The poster (left) and diagram (above) were designed and produced by Danielle Autran LGDC. They were based on discussions at the planning session on the second day of the AGM. Society of Société des 7 Graphic Designers of Canada designers graphiques du Canada

2005 National AGM Delegates

Karen Brown MGDC Dale Simonson MGDC Paul Nishikawa MGDC Sylvia Rigakis MGDC Judy Snaydon MGDC Matt Warburton FGDC National Secretary National Treasurer National Vice President, National Vice President, National Vice President, National Past-President Education Communications Membership

Meenu Ahluwalia Brar BSc, LLB Sheryl MacDonald Carol Hyland MGDC Rebecca Gerein MGDC Michael Marshall FGDC Marian Bantjes MGDC Legal Advisor Administrative Director Vancouver Island Vancouver Island Vancouver Island BC National Rep Vice President Vice President National Rep

Yves Rouselle MGDC Brock Piper MGDC Gwen Hetherington MGDC Solita Work MGDC Karen McOuat LGDC Michael Surtees MGDC BC President BC National Rep Alberta South President Alberta South Alberta South Alberta North President Sponsorship Chair Membership Chair

Sue Colberg MGDC Randy Hergott MGDC Dean Kulbida MGDC Karla Burr MGDC Oliver Oike LGDC Dean McNeil MGDC Alberta North National Rep, Saskatchewan North Saskatchewan South Manitoba Chair Manitoba National Rep Atlantic President Icograda Rep President President

Observers

Danielle Autran LGDC Alison Howie MGDC Hélène L’Heureux Kirsty Armstrong MGDC Walter Jungkind FGDC Brenda Sanderson MGDC Atlantic National Rep Arctic Rep SDGQ Vice President Observer (VI Chapter) Mentor to us all Icograda Executive Director Society of Société des 8 Graphic Designers of Canada designers graphiques du Canada

Amendments to the Code of Ethics Passed at the 2005 AGM

One of the most important things that distinguishes a GDC Secondly, Section 38 creates a contradiction, as the Code member from a non-member is the GDC Code of Ethics. states elsewhere (Sections 36–37) that the GDC does Crafted in the mid-1990s by David Berman R.G.D., FGDC and not encourage or support contests for organizations or referenced heavily to Icograda’s international guidelines on businesses which can afford to pay for our services, ethical behaviour for designers, it has served the GDC very either at the time or in the long run. well over the years. Recently it has precipitated the creation This part of the Code also undermines the GDC’s position of a Grievance and Discipline Committee to oversee the that design is a process, and that good design requires adjudication of complaints against members of violations collaboration and consultation between the design firm of the Code. and the client. Last year, a section of the Code garnered national and Allowing contests for not-for-profits (or of any kind) was international attention. It was Section 38 under Competitions encouraging our members to enter into scenarios where (a) and Fees which states the GDC’s position on Design Contests they possibly won’t receive any remuneration, (b) the client (competitions for work wherein design firms submit creative is unlikely to ever be able to afford to pay market value for concepts without guarantee of compensation). As understood, future work, (c) the losses incurred by the firm performing this clause allowed smaller organizations or not-for-profit the unpaid work will need to be charged to other projects or societies (charities) to receive a higher standard of work than clients, and (d) we are seen to be supporting the notion that they were able to afford, and also garner additional publicity good design is not a process and it does not require a and public support for their cause. In theory, this also collaborative business relationship with the client. benefited the winning design firm. It is the view of the GDC that unlimited design competitions There were two problems with this clause. Firstly, this are merely a vehicle for involving the general public in a premise was publicly tested in April 2004 when the Vancouver cause. Professional members must not compete in unlimited Organizing Committee (VANOC) for the 2010 Olympic Games competitions under any circumstances, as their participation announced its intention to hold a contest for its new logo. devalues the work of professional designers and confuses While legally registered as a not-for-profit society, VANOC the public about the role and value of professional design. is the public face of one of the world’s largest profit- The GDC’s Pro Bono Guidelines describe a proper working generating entities—the Olympic Games. Admittedly, the relationship with not-for-profit organizations seeking the Olympics’ mandate is to promote peace and fair play among services of professional design firms. the nations of the world, but it is also increasingly recognized as an opportunity for sponsors and businesses in host cities Changes to Section 37 and 39 (now 38) were also to generate income, and as a vehicle for host cities/countries recommended, regarding the description of limited to promote their own economic facilities to the world. competitions. The four substantive differences are Additionally offending was the fact that in contradiction a. clarifying the specific roles of “judges and/or entrants”; of Canadian trademark and intellectual copyright laws, all entries would become the property of VANOC, whether b. the definition of such competitions as those that demand they were used or not. the submission of visuals (hence clearly allowing textual responses to open RFPs); The outrage toward this disregard for Canadian designers and copyright laws was made loud and clear by many c. the removal of the requirement that compensation be designers from around the world (see related letters on “equivalent,” as this is an unnecessary hurdle to the GDC website), and the GDC’s stance to not support or compliance which contradicts “in accordance with the endorse (yet not prohibit members from participating in) the work involved”; contest was the end result of discussions with VANOC and d. the change from “paid” to “compensated.” the GDC National Executive. It was a compromise position that kept the door open for future discussions with VANOC and the IOC that may influence future games organizing committees’ procedures. Society of Société des 9 Graphic Designers of Canada designers graphiques du Canada

This section of our Code was originally written to harmonize 40. A Member shall not work for a client or employer without with Icograda’s competitions policy, so we may be seen to compensation, with the exception of occasional pro bono now be in conflict with their guidelines. Canadian designers work for charitable purposes and objects or for work will be respected for their leadership on this issue, and we performed for family members. predict that these changes to our Code will be adopted 41. Except as otherwise provided for herein, a Member internationally. shall not undertake any speculative project or schematic There were some other proposed changes to the new Section proposals for a project either alone or in competition 39 (deleting the restriction of Pro Bono work to charities and with others for which compensation will only be received family members), which were not resolved before the AGM, if a design is accepted or used. therefore a replacement clause which refers to our Pro 42. A Member who is asked to advise on the selection of Bono policy will be sculpted this year and proposed as an designers or other consultants shall not accept a amendment at the 2006 AGM. payment in any form from the designer or other The following is a comparison of the changes to the GDC consultant so recommended. Code of Ethics: deleting Section 38 and amending any New Section: references to it, and editing Sections 37 and 39 (now 38). Competitions & Fees Old Section: 36. A Member, when consulted, shall encourage procedures Competitions & Fees that support fair and open competition based upon 36. A Member, when consulted, shall encourage procedures professional merit, and thereby promote and achieve that support fair and open competition based upon the protection of the public. professional merit, and thereby promote and achieve the 37. A Member shall not take part in or conduct, either as a protection of the public. judge or an entrant, open competitions for commercial 37. Except as otherwise provided for herein, a Member shall purposes on speculation. not take part in or conduct open competitions for 38. A Member may take part in a limited design competition commercial purposes on speculation. where each participant in the competition is provided 38. A Member may compete in any design competition for equal compensation in accordance with the work projects of general, community or public interest if they involved. are of a non-profit nature and if the rules of competition 39. A Member shall not work for a client or employer without have been approved by the National Executive of the compensation, with the exception of occasional pro bono Society of Graphic Designers of Canada or conform work for charitable purposes and objects or for work to general competition rules approved by the National performed for family members. Executive of the Society of Graphic Designers of Canada. Furthermore, a Member may take part in any open or 40. A Member shall not undertake any speculative project limited competition for work whose terms are specifically or schematic proposals for a project either alone or in approved by the National Executive of the Society of competition with others for which compensation will Graphic Designers of Canada. only be received if a design is accepted or used.

39. Except as otherwise provided for herein, a Member may 41. A Member who is asked to advise on the selection not take part in a limited competition for work unless of designers or other consultants shall not accept a each participant in the competition is paid an equivalent payment in any form from the designer or other compensation in accordance with the work involved, and consultant so recommended. in which the names of all those invited to participate are made known to all participants upon invitation. 10

Canada Post to Issue a Stamp to Commemorate the Founding of the GDC

On July 7, 2005, the Society of Graphic Designers of Canada received official confirmation from Canada Post that a commemorative stamp will be issued in August 2006 to mark the 50th anniversary of the GDC and the contributions of the graphic design profession to Canada’s economy and culture.

Paper You Can Trust. “Since the GDC’s creation, its impact has been felt in many Attractive. areas of the public domain. Thanks to the high quality of Honest. Canadian graphic design, remarkable progress has been Dependable. made and our status established as leaders of our profession in the international community. International graphic design Authentic. events, held in Canada through the past decades and organized by Canadians, have further contributed to our No buzz, no hype. profession’s national and international recognition,” stated Just quietly reliable paper. Rolf Harder FGDC, designer of numerous stamps over his long career, in his letter to Canada Post.

The vitality, beauty and national and international reputation of Canadian stamp design is directly attributed to the talent of countless Canadian graphic designers, many of whom have been or are members of the GDC. We are proud that Canada Post commemorates graphic design as a worthy and Stora Enso manufactures coated and uncoated interesting profession. This stamp is an affirmation of the paper for all of your commercial printing, direct mail, importance of the profession in Canada, which, in fact, is catalog and publication paper needs. among the very few nations around the world to issue such a stamp. In August 2004, Royal Mail (United Kingdom) issued Call us at 800-436-2635 a series of stamps commemorating the anniversary of the or visit www.storaenso.com/na founding of The Royal Society of Arts, which included a stamp celebrating designer and typographer Eric Gill.

All of Canada’s stamps, including biographies on many of the designers, can be seen at www.collectionscanada.ca.

The GDC@50 stamp will be designed following the usual process for Canada Post: two to three design firms across Canada are typically contracted to create concepts for each particular stamp topic, to be reviewed by the Canada Post Stamp Advisory Committee. Once the final selection is made, the winning firm is contracted to produce and oversee the production of the final stamps and First Day Covers.

The press release from Canada Post listing all the stamps to be issued in 2006 can be found at www.canadapost.ca and in French at www.postescanada.ca.

© 2006 Stora Enso. Society of Société des 11 Graphic Designers of Canada designers graphiques du Canada

GDC@50 Gears Up SDGQ Honours Members by Hélène L’Heureux, SDGQ Vice President

In 1956, a small group For their involvement and contributions to the profession, of designers and the 2005 Annual General Meeting of the SDGQ has named as typographically inclined “Honorary Members” of the Association Mssrs. Gilles Robert art directors got together and Peter Steiner. at the Arts and Letters Gilles Robert helped pioneer the profession in Québec and Club in Toronto and was a founding member of the Société des Graphistes du planted the seeds of a new organization grandiosely entitled Québec. His activities have included teaching graphic design, the Society of Typographic Designers of Canada (TDC). managing his own agency, Gilles Robert and Associates, Those early years were a flurry of activity with major media and acting as artistic director for La Presse daily newspaper, attention, travelling exhibits, international conferences and for which he was recognized with awards from the Society annual awards publications. Fifty years later, the GDC is of Typographic Designers of Canada. He also actively preparing to celebrate the expansion of that organization into participates in various organizations, including the Icograda a national body with Chapters and Members at Large in every Annual Convention held in Montréal in 1991 and the region of the country. The name change in 1968 to the Society Graphisme-Québec and IDM awards competitions. of Graphic Designers of Canada heralded the GDC’s relevance as a profession. In 1976 the GDC became a truly national Peter Steiner managed the Montréal office of Gottschalk+Ash organization of chapters, united under a common name, International (G+A) for nearly 36 years and trained at least a membership requirements, code of ethics and mandate. In generation of young designers. Always generous, he 1996 the GDC created the first accredited body of graphic transmitted with enthusiasm his knowledge and passion designers in the world to be recognized by law through the for his profession. He is an open-minded practitioner in his passing of legislation in Ontario, transforming the Ontario, chosen field, combined with business acumen. The G+A Ottawa, Northern Ontario and Windsor Chapters into the reputation has attracted admiration for visual creativity and Association of Registered Graphic Designers of Ontario. professional rigour. His client work has been frequently recognized and rewarded by his peers over the years. Fifty years is a milestone that will be celebrated by the entire Peter has attended many colloques and conventions, as Canadian design community. Chapters and members will be well has sat on competition juries and has been involved leveraging the heightened awareness of the GDC and the in design excellence in many other ways. design profession during the year 2006, elevating the GDC’s profile in the eyes of the business community and public, and also to non-member designers and suppliers. Designers won’t have to travel across the country to attend one big event, rather, they’ll be able to attend (and get involved with) commonly branded and themed local events—helping to create a national “buzz” worthy of such an anniversary.

Some of the activities already confirmed are the commemorative stamp by Canada Post in August 2006; the Graphex’06 National Design Awards organized by GDC/BC; a travelling exhibit of the Graphex’06 winners; and a feature on Canadian design and the GDC in Communication Arts. Check your chapter’s or region’s News area at www.gdc.net/regions to learn more about local events and activities as plans become finalized.

Contact your Chapter President or the GDC@50 Chair, Matt Warburton FGDC ([email protected]), to become a sponsor Gilles Robert (left), SDGQ President Pierre or to get involved in the planning. Leonard (centre) and Peter Steiner (right). Society of Société des 12 Graphic Designers of Canada designers graphiques du Canada

GDC 2005 National Scholarship Awards

On June 25, 2005 the winners of the 2005 GDC National Judging took place in May 2005, following the GDC Annual Scholarship Awards were announced in Ottawa. The Awards General Meeting in Winnipeg, Manitoba. The judges were: were initiated in 2003 to encourage and support students in Dale Simonson MGDC, design instructor at Kwantlen University taking their design education to a level that will better prepare College (Richmond, BC); Matt Warburton FGDC, Emdoubleyu them for professional practice. Design (Vancouver, BC); Sylvia Rigakis MGDC, CHAOS Communications (Edmonton, AB); Karla Burr MGDC, Space The four scholarship awards for 2005, sponsored by Veer, Cadet Design (Winnipeg, MB); and Brian Fawkes, Program Adobe, Aquent and Applied Arts Magazine, go directly Coordinator, Graphic Design, Graphic Design Advanced and towards the recipients’ tuition. Digital Multimedia Technology at Red River College, Winnipeg, The winners are: MB. Dale Simonson put it best when he stated, “The GDC Scholarship Awards go to students who are only partway Cecilia Mok of York University/Sheridan College— through their education. There are so many talented up and $2,500 Veer Scholarship for Stamps and Accessories coming designers, it’s irresistible to wonder what the (Packaging); profession would be if we could award them all.” Sarah Anderson of York University/Sheridan College— The judges follow a process developed by previous GDC $1,000 Aquent Scholarship for 803 Font Promotion (Poster); Scholarship judging teams and look at the work in terms of Lucia Chu of York University/Sheridan College— strategy, typography, use of imagery or typographic approach, $1,000 Applied Arts Magazine Scholarship for Stretch implementation and presentation. The process started with (Packaging); and judges looking over the work and deciding which pieces demonstrated an understanding of the power of design to Sherry Jang of Capilano College— convey an idea or a concept, no matter how finished or $1,000 Adobe Scholarship for Little Duckie (Catalogue). polished the entry appeared to be. The judges were looking “Since 1956, the GDC has been dedicated to improving first and foremost for the thought process behind the graphic design standards and practice in the workplace and project—a seed of an idea or concept that the student was in schools. These scholarships recognize and encourage trying to convey. After shortlisting a number of the entries, the promising design students across Canada,” said Peggy Cady judges proceeded to analyze and discuss the work. Following MGDC, GDC President. “Our generous scholarship donors are much (at times quite heated) discussion, they made their final investing in the next generation of professional designers.” selections. Due to the high calibre of entries this year, the judges decided to award some honourable mentions. “We made an extra effort this year to get the material widely distributed and to develop contacts at educational “Many of the entries this year demonstrated that innate institutions,” said Paul Nishikawa MGDC, GDC National understanding of how design—when used effectively—can Education Chair, who also acted as the judging moderator. be a powerful communication tool,” declared Matt Warburton Scholarship entry brochures and posters are sent to design FGDC. “As well, the students displayed a strong appreciation schools across Canada and the information is posted on the of typography, colour, form and the layering of information. GDC website (www.gdc.net). With further education and training, this year’s GDC National Scholarship Award winners will certainly go on to become Students submit one piece of work with a written rationale, a accomplished and successful designers.” letter of recommendation from an instructor and a transcript of their grades. An entrant must be a student enrolled in a Complete information on the winners of the GDC 2005 National minimum two-year graphic design program in Canada. They Scholarship Awards is as follows: must also be a student member of the GDC, the Société des Designers Graphiques du Québec (SDGQ) or the Association of Registered Graphic Designers of Ontario.*

*This policy has been changed for 2006. Each entrant must now be a Student Member of the GDC to apply. Society of Société des 13 Graphic Designers of Canada designers graphiques du Canada

$2,500 Veer Scholarship Cecilia Mok—Stamps and Accessories (Packaging) York University/Sheridan College Graduating in 2006 Instructor: Katalin Kovats

Judges’ Comments:

“A clear winner—great attention to detail and applications.”

“Everything about these stamps demonstrates an incredibly high degree of sophistication and attention to detail. The simplification of the elements convey the message with immediacy.”

“Beautifully executed—attention to detail is great!”

“Photography well placed, composition and type are excellent. Great work!”

$1,000 Aquent Scholarship Sarah Anderson—“803 Font” Promotion (Poster) York University/Sheridan College Graduating in 2006 Instructors: Bill Ross, Ed Nans, Willem Hart, Mary Ann Maruska R.G.D., FGDC Judges’ Comments:

“Nicely executed.”

“Nice contrast of playful type with clean poster.”

“Font is nice, but promotion is impressive and even better.”

“Very fun and expressive font. I want to buy it!”

Photos of winning work by Grant Waddell, Calgary Society of Société des 14 Graphic Designers of Canada designers graphiques du Canada

$1,000 Applied Arts Magazine Scholarship Lucia Chu—Stretch (Packaging) York University/Sheridan College Graduating in 2006 Instructor: Angela Iarocci

Judges’ Comments:

“Very nice concept and solution to an everyday issue. Promotes call to action.”

“Well put together package very clearly explained and illustrated. Overall design clearly communicates ideas well. Nice package.”

“Very nice use of illustration style to clearly describe the various exercises. Very clear typographic hierarchy. Nice piece! Well done.”

$1,000 Adobe Scholarship Sherry Jang—Little Duckie (Catalogue) Capilano College Graduating in 2006 Instructor: Karin Jager MGDC

Judges’ Comments:

“Refreshing solution to a catalogue— well done.”

“Nice tone and colour palette appropriate to audience.” Society of Société des 15 Graphic Designers of Canada designers graphiques du Canada

Scholarship Sponsors on Board for 2006

GDC 2005 National Scholarship Awards Veer, Adobe, Applied Arts Magazine and Aquent have all Honourable Mentions confirmed that they will donate student awards for 2006. Joanna Jung—Accidental Arrangements (Multimedia) Design studios and sponsors are invited to donate a student York University/Sheridan College scholarship for GDC@50. Students can download entry forms Graduating in 2006 and membership applications at www.gdc.net. Instructor: Mary Ann Maruska R.G.D., FGDC

Christopher Freeman—Hydrogen Poster (Infographics) Capilano College Graduating in 2006 Instructor: Karin Jager MGDC

Josh Dudych—Cool Jazz Festival (Identity) University of Manitoba Graduating in 2007 Instructor: Kirk Warren

William Bull—The Baroque: Art as Inspiration and Communion (Publication) Malaspina University-College Graduating in 2006 Instructors: Karen Hodgson, Iris Churcher Society of Société des 16 Graphic Designers of Canada designers graphiques du Canada

Epilogue on the Retirement of Jorge Frascara FGDC by Walter Jungkind FGDC

In June of this year Jorge Frascara FGDC officially retired Jorge is a member of the Health Information Design from his teaching position at the University of Alberta, where international research group since 2003 and sits on the he had been a tenured professor since 1981 and served for editorial boards of: many years as coordinator of Visual Communication Design. • Design Issues (Carnegie Mellon University/MIT) Jorge’s influence and reputation has long ago spread far since 1983; beyond Edmonton and Canada. Indeed, his interests and connections involve every continent and embrace a wide • Information Design Journal (John Benjamins) range of design-related activities. since 1979;

Briefly stated, during his 29 years in Canada at the University • Tipográfica (Buenos Aires, Argentina) since 1990; of Alberta, he published 7 books, 15 research reports and • Arcos (State University of Rio de Janeiro, Brasil) 72 articles, organized or co-organized 8 conferences, and since 1997; delivered public lectures invited by 75 institutions in 26 countries, in some institutions more than once. He acted on • InfoDesign (State University of Recife, Brasil) since 2004. boards and committees of 6 international organizations, was Jorge Frascara first arrived in Canada from Argentina in 1975, on the editorial boards of 7 specialized journals and brought when I invited him as a speaker to the Icograda/edugraphic 90 international lecturers through conferences, visiting conference at the University of Alberta, which I organized. speakers funds and special sessions courses. It turned out to be a fortuitous meeting for both sides; Jorge

As the Icograda representative on ISO (International returned a year later for a temporary appointment to teach Standard Association), he led the development of the first the Foundation course. He stayed on to join Peter Bartl ISO document dealing with recommendations about sizing and myself, teaching in the Visual Communication Design and placement of symbols, beyond the more traditional program at all levels. Later he was co-involved in getting the image-content testing. He co-organized the Graphic Design for first graduate VisComDes program established in Canada (at Development conference with Peter Kneebone and Amrik the U of A). More than a decade later Jorge was instrumental Kalsi for Icograda in Kenya in 1987. It was a first of its kind, in getting the denominations Bachelor/Master of Design on and led to the registration of Graphic Design as a discipline the books at the U of A, also a first in Canada. recognized for UNESCO funding. Ten years after his immigration to Canada, Jorge was elected Jorge’s interaction with other institutions and organizations President of Icograda (1985–87), the second design educator continues as follows: chosen from Canada. In this prestigious but tough and time- consuming position, Jorge’s achievements were many. A • International Fellow, Society for the Science of Design, major result of his indefatigable efforts were an expansion of Japan, since 1998; Icograda into South America (Argentina, Mexico, Brasil, etc.), • Member of the Icograda Past-Presidents Forum, since 1989; and into Africa, and consolidating the tenuous link of the powerful Japanese design community with Icograda, leading • Member, International Institute for Information Design (IIID, to a stronger, more representative Icograda. The gestation and Vienna), since 1994; collaborative realization of the magnificent book Graphic • Advisor, Doctoral Program in Design, University of Venice, Design, World Views, edited by Jorge Frascara and published Italy, since 2003; by Kodansha of Tokyo and New York, 1990, is a landmark in documenting world graphic design of its time. • Member, Board of Directors, Communication Research Institute of Australia (CRIA), since 2003. At the local level Jorge, as chairman in the past, secured the building of the Fine Arts Gallery. He designed the curriculum of the interdisciplinary Bachelor of Design with Pathways, contributed to the successful application to obtain provincial funds for the design program, designed a new curriculum Society of Société des 17 Graphic Designers of Canada designers graphiques du Canada

for Design Fundamentals and provided a clear profile for the U of A Master of Design program, with emphasis on social relevance and reliable design and research methods.

There is no doubt in my mind that the design community, both here and internationally, will continue to benefit from Jorge Frascara’s vast experience. He may have retired from his regular teaching position, but he has not retired from involvement with design. Further, the successors now teaching VisComDes at the U of A, many of them former graduates of its programs, are steeped in the approach to design as promulgated by former instructors, moulded and intensified by Jorge into academic terms. With his ad space disarming charm and steely determination, Jorge is bound to continue his quest for improved attitudes to and greater relevance of graphic design in our daily lives.

As a colleague and friend of more than a quarter century, I was fortunate to share many of Jorge’s ambitions and events. I feel sure that his many friends around the globe join me in wishing Jorge and his luminous wife excellent health and a long, but active retirement.

Jorge Frascara FGDC and his wife Guillermina Noel at his retirement dinner. Society of Société des 18 Graphic Designers of Canada designers graphiques du Canada

Cross Country Check-Up Regional News from Across Canada

BC Mainland interesting than our humble selves to take the stage after The BC Chapter of the GDC weathered some highs and we’ve finished the Business. lows in 2004/05. This year we got Rick Valicenti up from Chicago. He’s a

Most notable was the furor that surrounded the 2010 Olympic natural speaker. He’s funny, connected, innovative and, logo contest: a debacle that united many members of the most interestingly, personal. design community and alienated the rest. If you believe that Our AGM itself, a little exercise in extended logo abuse, an integral part of design is working directly with a client was not exactly a snore-fest either. And check out that toward defined objectives (and that work and expertise is annual report. worth $$), you were with us in crying foul on the contest. If you believe that it’s an honour to create a piece of “artwork” This year mostly we’re focused on Graphex’06, which was for free, in the name of design, you were ag‘in’ us. The fallout launched in the fall. More issues of The Point are either in is still raining down on us here in BC, as we further the process or at the printers, and we’re planning ways to goad debate about what represents BC, Canada or, for that matter, the Alberta North Chapter into some kind of a jealous rage. whether an Olympic logo really should be a national emblem, Details not for disclosure. or something that will sell t-shirts. Vancouver Island In 2004 we produced two spectacular issues of our GDC VI saw some great progress in 2004. We began the year publication The Point, in which we have, so far, managed to with a new executive. It was the Chapter’s 10th anniversary, involve designers from around the world, local artists and and we hosted the National AGM and GDC National our sponsors. Everybody happy? So far, yes. Conference. We also provided several extremely relevant

Without an Events VP, events continue to be a challenge. professional development events and increased our We’ve no dearth of ideas for what could be done or even membership with a record breaking attendance at our how to do it. Warm bodies is a problem, however. Still, we Seasonal Social and Membership Drive. The Chapter set aside had great success bringing Debbie Millman out from New York a full year’s operating contingency amount as a proactive last June; soliciting the wisdom of a copyright lawyer, David fiscal measure. Many hours were volunteered by generous Wotherspoon; and later, the sage advice of our own Casey executive members throughout the year. Hrynkow MGDC. Not to mention that Christmas party with the Since the Connections National Conference was a resounding burlesque dancers. Will we ever shut up about it? Not likely. success, Vancouver Island Chapter has presented GDC

We started off National with $2,500 2005 with a very as seed money for well-attended upcoming National AGM. How do Conferences and we do it, you a $1,000 contribution ask? We invite to the GDC someone more Benevolent Fund.

Above: BC Chapter 2004 Annual Report. Right: Rick Valicenti lecture Vancouver Island Chapter Past-President Laurie Darrah MGDC presented GDC National President Peggy Cady MGDC with a cheque for future National Conferences and a contribution to the GDC Benevolent Fund, on 21 November 2005 in Victoria BC. Society of Société des 19 Graphic Designers of Canada designers graphiques du Canada

In May 2005, we had a very successful executive visioning This was a great mentoring initiative for students and gave workshop which in turn led to some valuable research which them the opportunity to work with great creative scope. This has assisted us in planning for the 2006–08 term. We will project will be repeated annually for at least the next four hold our elections in 2006 and plan some exciting new events years, so we will continue to put new perspectives on the and seminars as part of the GDC@50th Celebrations. benefits of GDC membership in front of students and designers throughout our region. Several new members have joined our board and we thank them along with all our volunteers for their involvement, Through Art Attack, the fundraising art auction event that enthusiasm and hard work. we produce in partnership with ACAD, we raised more than $6,000 for the GDC scholarship fund. Alberta South Goals for the upcoming year: In 2004 the Alberta South Chapter ran our first CreateAThon To get focused and create an action plan for Chapter event, a creative marathon, a 24-hour surge of creative leadership. In June 2005, we are launching into a strategic electricity that benefits not-for-profit organizations. Revved process for our Chapter to design a five-year plan and clarify up on a potent mix of enthusiasm, inspiration and caffeine, our own mission. The facilitator for that process will be dedicated teams of Calgary’s best creative types tackled a Mel Blitzer, a well-known and respected strategic planner. variety of pro-bono projects to benefit our community. Forty people participated to the benefit of six charities, including To strengthen the association of local designers with GDC. Kids Cancer Care, Between Friends Club for Youth with Our events schedule for this year includes all the professional Disabilities, Alberta Easter Seals, Calgary Block Parents development events of last year, plus CreateAThon, plus Association, Developmental Disability Resource Centre and seven hiking trips, a guided tour during this city’s Artwalk, Habitat for Humanity. If you add up the value of the time and two group trips to events at the Banff Festival of Arts, a golf talent contributed, creatives in Calgary donated in excess game and a ski trip, plus we are going to form a book club of $70,000 through CreateAThon. for graphic design publications.

We produced a new membership recruitment brochure To improve our sponsorship base. Along with developing through our first student competition. As a client of the visual a pretty broad offering for members, we are creating more communication programs at both the Alberta College of Art opportunities for sponsors to be seen and appreciated. and Design (ACAD) and Medicine Hat College, we asked students to take on design of this piece. They worked on the Saskatchewan North project as student projects but with an added incentive, we What we’ve done in the past year promised to print the piece we judged The Chapter wrapped up a successful 2004 with a Halloween to be the best and distribute it to “Spooktacular Misses” Design Tour and a Christmas social at designers throughout Southern the Saskatoon Club. The mini-bus tour visited some of Alberta. The designer whose work Saskatoon’s more ambitious and dramatic (yet somehow was selected was Aaron Neifer, now a ungodly) architectural “achievements” while designers graduate of the Medicine Hat College discreetly imbibed and shared Visual Communications Program. horror stories from work.

Left: Saskatchewan North Chapter Halloween Spooktacular and Know Your Rights invitations Society of Société des 20 Graphic Designers of Canada designers graphiques du Canada

Cross Country Check-Up (continued)

The Christmas social was a laid-back affair, where designers Our popular student event, “Portfolio One on One,” was held enjoyed Christmas cheer and brought warm socks to donate in April. Students received valuable advice on their portfolios to the Friendship Inn. as well as made important connections with the industry. In May of 2005 GDC Manitoba was proud to host the GDC’s The Chapter teamed up with the Saskatchewan Graphic National AGM in Winnipeg. Arts Industries Association in developing a video presentation and manning a booth at Saskatoon’s Career Expo, an event What we’re doing in the upcoming year designed to inform local high school students about the This coming year GDC Manitoba is going to continue with career options available to them. our professional development lunches. We also have many new activities in the works, with which we hope to increase The Chapter AGM was a well-attended affair held at Joe Bean’s student involvement and membership. We have also begun Coffee Roasting Company. There was a good exchange of organizational efforts that will keep a record of the hard ideas and a lot of lively discussion (must have been all that work and events planned by our board. strong coffee!). We also managed to further increase the size of our executive. Arctic What we’re doing in the upcoming year HOW Design Conference Chicago 2005 by Steve Freake MGDC The executive continues to meet, plan and organize in Well, I’ve just returned from attending the 2005 HOW Design hopes of holding a design conference and juried competition Conference in Chicago and I have to say “Wow! What an this fall. experience.” I don’t think I’ve ever been in one place with so many great people in my life, shoulder to shoulder with There is a great deal of consensus that the Chapter some of the best creative people in North America. should once again be awarding the Cam Jenson Memorial Scholarship to a Saskatchewan graphic design student. I spent five days in the wonderful city of Chicago and I just The money is there; now we just need to find someone who happened to arrive in the middle of a heat wave. 45°C with can attend to making it happen. humidity! I attended a variety of sessions that covered everything from inspiration to managing creatives and felt The Chapter looks forward to continued expansion, more encouraged to learn that a lot of the things I’ve been trying successful events and clearing up some constitutional and to do as a designer/artist were reflected in many of the governance issues that have been on the back burner for sessions. a bit too long. I learned some new things and reawakened some old trains Manitoba of thought. Overall, I would have to say it was a phenomenal What we’ve done in the past year experience, maybe a little overwhelming at times but Invigorated by the success of Blue Sky 2004 “Canadian humbling at the same time. Perspectives” last October, GDC Manitoba’s “Bring Your I had the opportunity to meet some extraordinary people Own Bag Lunch” professional development continued to be a while I was there... a design team from Colorado, designers success. With generous support from our Chapter’s sponsors, from San Diego, Nebraska, Virginia, Kentucky and so on. Advance Electronics and Cascades Resources, we were able I also got to talk with people like Noreen Morioka who is the to host these events for our membership. Early this spring our lead creative on most of Adobe’s advertising and promotional new governance policy came into effect at our Chapter AGM. pieces. Everyone was very down to earth and eager to This will improve how we manage ourselves, enabling us to talk design and express a lot of their concerns as well as offer more to GDC Manitoba members. A new board solutions. A tremendous experience. I encourage everyone was elected in March with many new faces recruited from to attend one of these conferences at least once in their lives! the Blue Sky planning committee. This past March GDC Manitoba helped foster a great relationship with the province’s Next year... Las Vegas! photographers by sponsoring the “Digital Dialogue” panel discussion. Society of Société des 21 Graphic Designers of Canada designers graphiques du Canada

Icograda and ICSID Secretariat Open in Montreal

The official inauguration of the international headquarters of The new organization, the International Design Alliance (IDA), Icograda (International Council of Graphic Design was formed through an alliance of Icograda and ICSID. The Associations) and ICSID (International Council of Societies of two bodies are forming a voice for all disciplines of design Industrial Design), both partners in the new International through the creation of IDA, and are positioning IDA as a Design Alliance (IDA), took place on May 30, 2005, in Montreal. design advocate to work with national organizations, governments and industry. They will develop its governing The morning press conference included Quebec Minister of structure and host and promote its events. International Relations and Minister responsible for La Francophonie, Ms. Monique Gagnon-Tremblay; Member of Icograda board members attending a dinner on May 30, Parliament for Lac Saint-Louis, Mr. Francis Scarpaleggia, included Don Ryun Chang (VIDAK, South Korea), Russell speaking on behalf of the Honourable Jacques Saada, Minister Kennedy (AGDA, Australia), Halim Choueiry (SPGIL, Lebanon), of the Economic Development Agency of Canada; and Ruth Klotzel (ADG-Brasil, Brazil), Icograda President-Elect

Montreal’s mayor, Mr. Gerald Tremblay. Jacques Lange and Past-President Robert L. Peters FGDC. Also

attending were David Berman, FGDC, R.G.D. (now Icograda Over 200 representatives of the design, business and Treasurer/Vice President), Cynthia Hoffos MGDC (former GDC international organizations in Montreal gathered later at the President), Brenda Sanderson MGDC (Icograda Executive new office to celebrate with members of Icograda and ICSID Director) and GDC President Peggy Cady MGDC. at an evening gathering.

Daoust Lestage Inc., in association with Triplan Design Inc., designed the new offices at 455 Saint Antoine Ouest. Designer Renee Daoust was recently recognized at the 2005 Institute of Design Montreal Awards in the Interior Design category. Other examples of Daoust Lestage Inc.’s work can be seen at www.daoustlestage.com.

“It is always a pleasure to work with such professionals recognized for their contributions to their industries, for their accomplishments and astute vision, and it was indeed an honour for me to present the two designers to the ICSID and Icograda boards,” stated Luigi Ferrara, President of ICSID.

Montreal was chosen out of 33 cities which expressed interest in hosting the Icograda and ICSID secretariats. The two international bodies signed a 10-year contract with Montreal International to allow the organizations to have their headquarters in Montreal and to further opportunities for their development and mutual collaboration. Icograda Board (left–right): Halim Choueiry, Board Member (Lebanon); Russell Icograda President Mervyn Kurlansky said: “This will Kennedy, Vice President (Australia); enable Icograda and ICSID to realize their plans for closer Mervyn Kurlansky, President (Denmark); Jacques Lange, President Elect (South institutionalized collaboration and the establishment of the Africa); Don Ryun Chang, Vice President IDA. Icograda and ICSID will continue to serve their specific (South Korea); Robert L. Peters FGDC, design disciplines whilst the IDA will focus on being the Past President (Canada); Ruth Koltzel, collective voice for multi-disciplinary design in the world, Vice President (Brazil); Karen Blincoe, achieving together that which the two organizations Treasurer (Denmark). cannot achieve alone.” Society of Société des 22 Graphic Designers of Canada designers graphiques du Canada

Canada Commended for Contributions to Icograda Letter to the GDC from newly elected Icograda President

“Ever since I became involved in design profession Canada has done lots of good for international design and management I have been inspired by the work of the GDC. I am specifically humbled by the GDC’s support of me as an The high level of professionalism in which it conducts its individual since it nominated me for the position of president business, the vigour with which it promotes the status of the elect in 2001 and again in 2003. During the next two years, profession, the serious commitment that it has to develop its Icograda is planning two official events in Canada and many members, the innovative way that it embraces technology and of its initiatives will be steered from there. I am looking develop original programming, and the great sense of forward to collaborating with David Berman R.G.D. FGDC and community that it fosters for its members is truly admirable. many others during the next two years.”

GDC has also been one of the most active members in the Jacques Lange Icograda community and has contributed greatly to the work Icograda President of the Council. It has delivered an unprecedented three

Icograda presidents, Walter Jungkind FGDC (1974–1977),

Jorge Frascara FGDC (1985–1987) and Robert L. Peters FGDC (2001–2003) and two other executive board members,

Albert Ng R.G.D. FGDC (1995–1997) and now, David Berman R.G.D.

FGDC (2005–2007).

Under Walter’s tenure, he and Kenji Ekuan initiated the first discussions to form a formalized alliance between Icograda and the International Council of Societies of Industrial Design (ICSID). It took around 35 years to realize this vision, but Walter and Kenji’s foresight is today more relevant than ever before. Under Jorge’s leadership Icograda expanded its membership in Latin America and he continued to build upon the remarkable work that Walter initiated in making design Icograda Design Week education a strategic imperative for Icograda. Defining Design on a Changing Planet 9–15 July 2006, Seattle, USA I had the privilege to serve on the Icograda board in Robert’s tenure. He was responsible for bringing Icograda into the Presented in partnership with the AIGA Center for Cross- Cyber Age, and he conceived and implemented Icograda’s Cultural Design, Icograda Design Week is coming to Seattle in digital resources—a WWW presence that is now the anchor of July 2006. This will be a thought-provoking forum for Icograda’s activities and an eNews that disseminates discussion about the role of design in the face of incredible worldwide information on design activities to tens of change in the world. Big questions will be on the table, thousands (possibly many more) of designers on a weekly discussed by leading design thinkers and practitioners. How basis. Rob also developed the Icograda Media Network (IDMN), do we communicate when our audiences speak different rekindled the Friends of Icograda initiative and made a huge languages? Who has the competitive edge in a worldwide contribution to the activities of Design for the World, as well marketplace? What role can we play in making the world a as being a key player in final formation of the International better place? Design Alliance (IDA). For me, personally, Rob was an There is something for everyone with a week of events that inspiring leader, a great mentor and trusted friend. include an international conference, student workshop and Additionally, the Canadian design community and the Québec showcase of North American design trends. government had made a great contribution to the global More details and registration at www.seattledesignweek.com. design community by offering Icograda, ICSID and the IDA a GDC and SDGQ members are eligible for the member rates. home base for its secretariats in Montréal. It is a space that all are proud of. Society of Société des 23 Graphic Designers of Canada designers graphiques du Canada

GDC Member Elected to Icograda Board

At the 21st General Assembly of the International Council of New Icograda Board Graphic Design Associations (Icograda) in Copenhagen, GDC The 2005–2007 Executive Board consists of: President: member David Berman R.G.D. FGDC was elected to the Icograda Jacques Lange, South Africa; President Elect: Don Ryun Board. Icograda is the world body for professional graphic Chang, South Korea; Past-President: Mervyn Kurlansky, design and visual communication. Denmark; Secretary General: Lise Vejse Klint, Denmark;

Treasurer: David Berman R.G.D. FGDC, Canada; Vice President: “I believe that visual communicators have a stewardship role Veejay Archary, South Africa; Vice President: Halim in helping repair the World, as we guide the use of humanity’s Choueiry, Lebanon; Vice President: Richard Grefe, USA; unique gift: the ability to share knowledge across distance Vice President: Russell Kennedy, Australia; Vice President: and across generations. As the world body for graphic design, Ruth Klotzel, Brazil. Icograda is the pinnacle of a common professional voice,” said Berman. Jacques Lange, the new Icograda President stated, “It is a great privilege for me to be leading the most geographically Since 1984, David has worked to establish a code of ethics representative Executive Board in Icograda’s history. Just a which embraces social responsibility for graphic designers few hours after voting took place, the new board went about throughout Canada. The Society of Graphic Designers of planning a strategic framework draft in a highly focused Canada ratified his draft nationally in May 2000. In 2000, he manner, making it quite evident that all members of this group was also elected Vice-President/Ethics Chair of the GDC, and have a clear understanding of their responsibilities and a has served as National Ethics Chair since 2002. In 1999, the highly developed sense of what they aim to achieve both GDC named him a Fellow for his work on the Code of Ethics, individually and as a group.” accreditation and other national issues.

Berman served as the first elected president of the Association of Registered Graphic Designers of Ontario from 1997 to 1999. He drafted that association’s constitution and Rules of Professional Conduct and authored RGD Ontario’s accreditation examination section on ethics and professional responsibility. He is a National Professional Member of the Canadian Association of Professional Speakers and the International Federation for Professional Speakers. His opinions have been featured in the Financial Post, Marketing, and Applied Arts Magazine.

“My experience as national ethics chair and national vice- president for the Society of Graphic Designers of Canada, as well as frequent international speaking engagements, have given me wisdom and insight as to what we can do (and therefore what we must do) to encourage a just world,” Berman continued. “I value this opportunity to serve the profession, and thus humanity, by serving on Back Row: Don Ryun Chang, President Elect the Icograda board.” (South Korea); Jacques Lange, President (South Africa); Richard Grefe, Vice President (USA);

Middle: David Berman R.G.D., FGDC, Vice President/ Treasurer (Canada); Russell Kennedy (Australia); Veejay Archary, Vice President (South Africa);

Front: Halim Choueiry, Vice President (Lebanon); Lise Vejse Klint, Secretary General (Denmark); Ruth Koltzel, Vice President (Brazil); Mervyn Kurlansky, Past-President (Denmark) Society of Société des 24 Graphic Designers of Canada designers graphiques du Canada

GDC President Represents the GDC at Trade Team Canada—Cultural Goods and Services Annual General Meeting

GDC National President Peggy Cady MGDC attended the Trade members were “new at this” and they learned much from Team Canada—Cultural Goods and Services Annual General the contest controversy. Cady suggested creating a federal Meeting in Montreal on May 26, 2005, representing the GDC protocol for working with graphic designers. and the graphic design sector on the Design Working Group The meeting also provided several presentations on how to for Canada. do business outside Canada. Andy Lipkind, an immigration The TTC’s Trade Routes program is a strategic partnership lawyer from the US, gave helpful tips for crossing the of industry and government to develop international trade US border to do business. He stated that designers need to action plans, critical to government strategies for export be aware of what is expected when crossing the border, development. particularly if you are presenting your portfolio, signing contracts or actually doing business in the US. It is worthwhile Speakers at the meeting included Philip Stone, Director discussing plans with an immigration lawyer before setting General Trade & Investment Branch Public Sector Co-chair; up shop or developing a US client base. Brenda Sanderson MGDC, Executive Director Icograda; Andy Lipkind, US lawyer; Jeffrey Crossman, Cultural Trade If you plan on doing work in China, the key is establishing Commissioner, Consulate General of Canada in NY; David a good relationship with a local distributor. Designers can Robinson, Director General of the 2010 Olympic and participate in targeted trade shows and industry events. Paralympic Games Federal Secretariat; and representatives Best practices for working in China include visiting the from China and Foreign Affairs Canada, among others. country frequently and being sure to meet international quality standards. Take advantage of the services of Canadian It was important, therefore, that there was a keynote speaker embassies to organize start up meetings, access facilities, representing graphic design at this meeting. In the morning disseminate information to local media and gather market session, Brenda Sanderson MGDC, the new Executive Director information and listings. of Icograda, and former GDC National VP Membership, gave a presentation about the decision to move Icograda The general message from the TTC-CGS for those who want headquarters from Belgium to Canada. She stated that to do business in other countries is to find a good contact in Icograda’s goal is to unify the voice of graphic design the new country. It takes time, it takes your physical presence and promote the role graphic designers play in the in the other country and it takes connections and devotion business world. to developing a long-term plan and long-term relationships. Designers are encouraged to use the Cultural Trade Sanderson highlighted Icograda’s appreciation of and the Commissions in the Consulate—their expertise is in value of the best practices contributions made by Canadian finding contacts, identifying market opportunities and members over the years. In May 2005, there were 184 Icograda market prospects. members in 56 countries. ICSID, the International Council of Societies of Industrial Design, has 147 members in 51 countries. The International Design Alliance (IDA) was recently created to facilitate multidisciplinary interaction.

Of interest in the afternoon session, David Robinson discussed the Olympics as a major world branding strategy for Canada. Policy goals for the Olympics are to celebrate Canadian excellence, create sustainable legacies and promote Canadian values. After the presentation, Peggy Cady MGDC asked Robinson why a contest was used to create the identity for such an important branding initiative for Canada. A representative from the crafts sector in Alberta also asked why it was asked to participate. Robinson said the VANOC

GDC President Peggy Cady MGDC and RGD Ontario board member, Nicole Valée R.G.D., at the TTC meeting. 2005 National Publication Partners and Sponsors

2004/05 Annual Report Design: SamataMason Photography: Victor John Penner Editing: Lynn Warburton Paper: M-Real Canada Printing: Blanchette Press Binding: Pacific Bindery Services

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Cover image: Michael Surtees MGDC (Alberta North)

The Society of Graphic Designers of Canada is a national association GDC National Executive National Committees promoting professional standards of conduct and practice within the 2004–2006 Canadian design industry. Since its founding in 1956, the GDC has con- sistently advocated excellence in graphic design through sponsorship of President Icograda Representative regional and national design shows, professional development seminars, Peggy Cady MGDC Sue Colberg MGDC 40 Bushby Street Department of Art + Design educational initiatives, production of design-related publications and Victoria, BC V8S 1B2 3-98 Fine Arts Building continued lobbying with the federal government regarding such issues T 250.386.6215 University of Alberta as taxation, education and design advocacy. E [email protected] Edmonton, AB T6G 2C9 T 780.492.7859 These activities are of significant importance not only to practitioners, Past-President E [email protected] educators and design managers, but increasingly to Canadian business Matt Warburton FGDC and industry leaders who are recognizing the value of graphic design 4253 West Tenth Avenue Certification Committee Chair in the marketing of products and services in a global economy. Vancouver, BC V6R 2H5 Peggy Cady MGDC T 604.224.3124 40 Bushby Street The GDC welcomes the membership and active participation of designers, E [email protected] Victoria, BC V8S 1B2 design educators, students, associates and sponsors who share our T 250.386.6215 concerns and commitment to graphic design as a cultural and economic Treasurer E [email protected] Dale Simonson MGDC force in Canada. 5753 Mayview Circle Website Committee Chair Burnaby, BC V5E 4B7 Paul Nishikawa MGDC T 604.520.6509 1507–750 5th Street SE E [email protected] Calgary, AB T2G 5B4 2005–2006 GDC National Scholarship Sponsors T 403.703.4007 Corporate Secretary E [email protected] Karen Brown MGDC 2506 Kline Street Ethics Committee Chair Halifax, NS B3L 2X5 David Berman R.G.D. FGDC T 902.423.2442 283 Ferndale Avenue E [email protected] Ottawa, ON K1Z 6P9 2005–2006 GDC National Media Partner T 613.728.6777 VP Membership E [email protected] Judy Snaydon MGDC 45 West 13th Avenue Constitutional Committee Chair Vancouver, BC V5Y 1V5 Michael Marshall FGDC T 604.884.6502 977 Sutcliffe Road Additional thanks to Stora Enso who E [email protected] Victoria, BC V8Y 1M9 supplied the paper for this newsletter T 250.658.1123 VP Communications E [email protected] (80 lb. Productolith Matte). This stock Sylvia Rigakis MGDC contains 10% total recovered fiber, 9828–84 Avenue NW Sponsorship Committee Chair all post-consumer. Edmonton, AB T6E 2G2 GDC@50 Committee Chair T 780.439.4658 Matt Warburton FGDC E [email protected] 4253 West Tenth Avenue Vancouver, BC V6R 2H5 VP Education T 604.224.3124 Paul Nishikawa MGDC E [email protected] Printing of this issue donated by 1507–750 5th Street SE Go2 Press, Richmond, BC Calgary, AB T2G 5B4 Journal Editors www.go2press.ca T 403.703.4007 Robert L. Peters FGDC E [email protected] 200 –72 Princess Street Winnipeg, MB R3B 1K2 Legal Advisor T 204.943.3693 Meenu Ahluwalia Brar BSC LLB E [email protected] Field LLP #1900, 350–7th Avenue SW Mary Ann Maruska R.G.D., FGDC Thanks also to Lee Craig of Edmonton (780 423 9923) Calgary, Alberta T2P 3N9 1250 Marlborough Court, Suite 47 for the editing and proofreading of this issue. T 403.260.8571 Oakville, ON L6H 2W7 E [email protected] T 905.815.0439 E [email protected] GDC website hosting and content management software furnished by:

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