Test.Sponsor.Elna.Q8 Layout 1

ASG is excited to welcome a new in 1968. On this compact sewing love it for fast fusing (it applies 80% name to the roster of Notions spon- machine, protection flaps replaced more downward pressure than a reg- sors! Effective with this issue, Elna the carrying case. The flaps opened to ular iron) and steam pressing (it can has joined this distinguished list of form a sewing table and the accessory press through three to four layers in companies. case was built into the top of the one go). Elna’s trademark has earned a sig- machine. Although this machine is no nificant place in the sewing industry longer produced, you can find one of as a result of numerous groundbreak- the original Lotus sewing machines in ing innovations which have placed the Design Collection of the Museum Elna products in a class of their own. of Modern Art (MOMA) in New York Elna sewing machines and City. Elnapress ironing presses were first Through the years, Elna was the designed and manufactured by first to introduce special features like Tavaro, S.A., founded in 1934, in lightweight machines, automatic nee- Geneva, Switzerland. In the late dle threader, heirloom stitches, 1930's, a refugee from the Spanish expandability of stitch packages Civil War, Dr. Ramon Casas, through the invention of interchange- approached Tavaro with designs he able cams, cartridges, PRO Cards, had developed for a sewing machine. and EnVision Cards. With Dr. Casas' ideas, Tavaro pro- Today, Elna machines are designed duced the original Elna in 1940. The in Switzerland and produced with a Elna #1 was keen eye on quality. They are distrib- the first com- uted in the U.S. by independently- pact, portable, owned Elna dealers. The company electric sew- offers a wide range of sewing and ing machine embroidery machines, plus sergers with a free and coverstitch machines. arm. The machine had yet another exciting feature: when unfolded, its metal carrying case formed a sewing table. At a time when most other sewing machines were black, the Elna #1 was green. In the 1940s, this was a notable innova- tion! The machine was a resounding Two machines success and so began Elna's commit- —the 3210 Jeans machine and the Sew ment to the home sewing industry. Fun machine—are highly-rated The Elna #1 was the precursor to mechanical machines that have par- the Elna Lotus, which was introduced ticular appeal to young sewers. In addition to great sewing machines, Elna offers the Elnapress. Launched in 1973, it was the first home ironing machine. It was tremen- dously successful because it introduced a new way to perform the age- old task of ironing. The newest gener- ation of Elnapress, the Opal Press, has a digital LED control panel for power and temperature regulation. Though still a boon for home ironing, sewers