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Harris Buzz Report #75

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Harris Buzz Report #75 Harris Buzz report #75 Awareness, discussion & excitement for the latest tech and entertainment news May 2017 fieldwork about us We are a full service research agency specialising Our contact details in technology, telecoms, media and entertainment. Steve Evans – entertainment We offer a full range of services, including: [email protected] 07849 172 341 24 hour surveying Lee Langford – technology & telecoms concept testing, product/service launching, including pack testing [email protected] 07966 339 606 new product development Martin Bradley – media & entertainment product/service configuration [email protected] 07748 541186 communications testing and tracking brand equity / extension / tracking Stephen Timms – technology [email protected] 07989 387 139 satisfaction, loyalty & stakeholder relationships segmentation Denholm Scotford – business development market sizing / share / opportunities [email protected] 07989 388 164 youth and kids research www.harris-interactive.co.uk employee research global omnibus research state-of-the-art qualitative techniques state-of-the-art online reporting and portals state-of-the-art online community capabilities, including pop-up communities If you like Buzz, you may like... The Internet of Things (IOT) is becoming a Concept Express™ enables you to make Harris Interactive online communities reality and our lives are increasingly smart faster decisions on product and service facilitate an ongoing conversation with with usage of devices like smartphones and concepts prior to launch – for less budget your customers, putting them at the tablets absolutely mainstream. and without compromising on quality. heart of everything you do. Award winning full-service research Harris SmartLife is an ambitious report Users of the new service will be able to test design and category expertise meets looking at a whole range of existing and up to eight concepts at a time, across a best-in-class community platform upcoming devices, services and technologies general population audience, receiving technology. that will affect our everyday lives, whether it’s results in less than 24 hours; or amongst a With real-time reporting and global being entertained, life in the home, in the targeted audience within several days. respondent access panels – all under kitchen, out and about and in the car. one roof. Click here for more details and contact us to find out more Contact us to find out more Contact us to find out more about Harris SmartLife: [email protected] Steve Evans [email protected] Pete Cooke [email protected] Steve Evans +44 (0)7849 172 341 +44 (0)7989 387 093 +44 (0)7849 172 341 3 In this report we look at: What is “Buzz”? Amazon unveil the ''Echo Look'' virtual AI assistant and smart camera Each month, we find out the LG G6 smartphone “buzz” of a dozen or so recent or Channel 4's online TV ads will call you out by name for All 4 account holders upcoming releases/products for Doctor Who new series (Series 10) on BBC One technology, telecoms, media and Wikipedia founder launches Wikitribune to fight fake news entertainment. Mastercard to add fingerprint sensor to credit cards We find out 3 key buzz metrics The Fate of the Furious movie per news item/release/product: Guardians of the Galaxy Vol. 2 movie 1.1 level of awareness & Technical details revealed for the upcoming Xbox One Scorpio console familiarity Star Wars: The Last Jedi movie trailer 2.2 degree to which it generates Warhammer 40,000: Dawn of War III video game discussion among peers Puyo Puyo Tetris video game 3. degree of excitement it Prey (2017) video game 3 generates ▪ Robust quantitative method The Harris Buzz study results disclosed in this report may ▪ Conducted via the Harris Interactive GB Online Omnibus not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or ▪ 2,042 respondents, fieldwork 2-8 May 2017 registered trademarks of their respective owners. ▪ Data weighted to be representative of GB national demographics aged 16-64 4 Metric 1 of 3 Awareness buzz How we asked the question Please take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each… extremely familiar very familiar awareness somewhat familiar just know the name and nothing more never heard of this 2 important things to note 1. We gave no further information or images to respondents, we just showed them the text list as shown at the beginning of this report 2. When considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched Awareness buzz extremely very somewhat know name never familiar familiar familiar only heard of Doctor Who new series (Series 10) on BBC One 13% 16% 27% 27% 17% TV and movie releases top the Guardians of the Galaxy Vol. 2 movie 13% 17% 24% 23% 24% awareness ranking this month with the new series of Dr Who Star Wars: The Last Jedi movie trailer 10% 15% 25% 25% 25% highest of all for May. The Fate of the Furious movie 9% 12% 18% 16% 45% This is closely followed by the Wiki head launches Wikitribune to fight fake news 6% 10% 17% 16% 52% second instalment of Guardians of Mastercard to add fingerprint sensor to credit cards 5% 8% 18% 15% 54% the Galaxy. Amazon unveil ''Echo Look'' virtual AI and camera 5% 9% 17% 17% 52% Both stories feature in our top 200 all-time awareness list overleaf. LG G6 smartphone 5% 8% 17% 21% 48% The new Star Wars trailer and the Tech details revealed for new Xbox One Scorpio 5% 7% 14% 14% 60% latest Fast and Furious release Prey (2017) video game 5% 8% 13% 13% 61% round off the top 4. Warhammer 40,000: Dawn of War III video game 5% 7% 12% 15% 61% The launch of a Wikitribune to th C4's online TV ads call you by name on All 4 5% 7% 12% 10% 66% fight fake news is ranked 5 . Puyo Puyo Tetris video game 4% 6% 10% 11% 69% base: all GB 16-64 (2,042) © Harris Interactive Harris © 6 Awareness buzz top 200 all time list Brexit 94 GBBO new series 2016 73 Brits 2013 62 The Sun on Sunday 57 Trump is President 93 Jurassic World 73 Doctor Who series 8 62 Doctor Who Series 9 57 David Bowie dies 93 Justin Bieber arrested 73 Gov’t email spying 62 BBC1 Mrs Brown’s Boys live 57 2015 UK Election 90 Prince Harry naked 72 Spectre movie 62 Doctor Who S10 56 London 2012 opening 89 iPlayer needs TV Licence 72 Oscars 2015 62 Top Gear Series 24 56 Phone hacking 89 Beauty&Beast (2017) 72 Pokemon Go! Game 62 GoT Series 6 56 Jimmy Savile scandal 88 Bake Off new series 71 The LEGO Batman Movie 62 TV licence increase 56 Michael Jackson’s doc 88 Eurovision 2015 71 Chilcot Report 62 4G UK Live 56 George Michael dies 88 Matt LeBlanc on TopGear 71 EU £13bn bill for Apple 62 Amazing Spider-Man 56 Queen's 90th 87 The Voice UK launched 70 Finding Dory 61 Facebook new design 56 Terry Wogan dies 86 Wiggins wins BBC Sport 70 Samsung recall Note 7 61 iPad 2 56 HMV administration 86 BBC3 digital-only 70 Rogue One movie 61 JK Rowling reveal 56 J.Clarkson suspended 86 The Brits '17 69 I'm a Celebrity'16 Final 61 Lincoln movie 56 Olympic torch relay 86 Strictly new series 2016 69 BBC1 Apprentice S11 61 Mockingjay Part 2 56 Murray loss Wimbledon 83 12 Yrs a Slave best film 69 Entwistle resigns 61 Sites go offline SOPA 56 Oscars 2012 83 Blatter resigns 69 Paddington movie 61 Terminator: Genisys 56 Wimbledon final '16 83 Minions movie 69 BBC1 Sherlock Series 4 61 Suicide Squad 55 Final Harry Potter 82 Google UK tax controversy 69 50 Shades of Grey book 60 Amazon P offline 55 Steve Jobs dies 82 Charlie Sheen in news 68 BBC Three dropped 60 Chris Moyles leaves 55 Alex Ferguson retires 81 David Moyes sacked 68 Children in Need gig 60 Goal-line technology 55 eBay hack 81 Felix Baumgartner dive 68 Clarkson/Amazon 60 iPhone 4S 55 EURO 2012 81 Men In Black 3 movie 68 Dark Knight Rises movie 60 iPlayer 30 days 55 London 2012 tickets 81 Adele album '25' 67 Game chain bust 60 The New iPad 55 Stars at jubilee concert 81 50 Shades of Grey movie 67 iPhone 5 60 Porridge/AYB Served 55 Red Nose Day 2017 81 Murray Sports Person’y 67 Les Misérables movie 60 The Apprentice 2016 54 Chris Evans quits Top Gear 81 New Strictly BBC1 67 Jason Bourne 59 Facebook “Timeline” 54 2014 Glasgow Games 80 Titanic 3D movie 67 Bourne Legacy movie 59 Grand Theft Auto V 54 Baftas 2012 80 TalkTalk cyber-attack 67 Pornography filters 59 Mad Max: FR 54 Blockbuster admin’n 80 iPhone 7 release 66 Sherlock S03 on BBC1 59 Man of Steel movie 54 Brits 2012 80 Free TV licences>75s 66 The Great Gatsby movie 59 Microsoft buy Skype 54 Star Wars: TFA movie 79 The Hobbit movie 66 Windows 8 launched 59 Rogue Nation movie 54 2014 FIFA Brazil 79 Windows 10 66 The Secret Life of Pets 59 Star Wars/Disney deal 54 Top Gear S26 (2016) 78 Batman v Superman 66 La La Land movie 58 GoTGalaxy Vol2 53 EURO 2016 78 Planet Earth II 65 #nomakeupselfie 58 Broadchurch S3 53 Leicester win League 77 Brexit Court ruling 65 IE9 launched 58 Facebook WhatsApp 53 Murdoch questions 77 Oscars 2013 65 Internet ‘trolls’ id’d 58 Godzilla movie 53 The Jungle Book movie 77 Comic Relief 2013 64 iPhone 6 and 6 Plus 58 Life of Pi movie 53 Oscars 2016 77 DAB Radio 64 Matt Smith last Doctor Who 58 Nintendo 3DS 53 2016 Grand National 76 Dawn Planet Apes 64 Samsung fined 58 Steve Jobs resigns 53 Facebook shares 76 Freeview HD 64 The Inbetweeners 2 58
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