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Advances Newsletter Q2 2017 Advances Newsletter, Q2 2017 ADVANCES Vol. 7, #2, Q2 2017, No. 63 C.A.C in St. Petersburg, R & D in Silicon Valley... Welcome to the Future! 1 Advanceswww.midea.com Newsletter, Q2 2017 ADVANCES Newsletter Contents NEWSLINE CAC Convention in Uganda PAGE 8 FUSION Stadiums for Global Soccer Bonanza to Use Midea Air Brand Video Goes Viral in Conquistadores and El Con PAGE 3 Indonesia PAGE 9 Clasico: An Introduction to Spain PAGE 12 R & D Center in Austria PAGE 4 Midea, Yaskawa Release India: Cricket, Sacred Cows Silicon Valley Facility PAGE 4 First Eldercare Product PAGE 9 and a Cantering Economy PAGE 15 Celebrating 10 Years in Italy Microwave-Ovens Wow PAGE 5 Crowd at Chicago Show PAGE 10 Air Con Conference Held in Forbes Interview with Paul Nepal PAGE 5 Fang PAGE 11 JV with Electrolux-Owned German Brand PAGE 6 Kuka Shines at Hannover Messe PAGE 7 ‘Brand Bus’ Tours Brazil Giving Cooking Classes PAGE 8 Midea Advances Newsletter is published quarterly Quarterly Quote: by Midea International. We welcome all comments, suggestions and contribution of articles, as well as requests for subscription to our newsletter. You can reach us by email at: [email protected] “The only strategy Address: that is guaranteed ADVANCES, Midea International Midea HQ to fail is not taking No. 6 Midea Road Beijiao, Shunde, Foshan, Guangdong risks.” P.R.C. 528311 Tel: +86-1501-4690097 - Mark Zuckerberg Web: www.midea.com 2 Advances Newsletter, Q2 2017 NEWSLINE Stadiums for Global Soccer Bonanza to Use Midea Air Con By Midea CAC P layers will be breathing Midea-conditioned air in 11 out of 12 official stadiums at next year’s soccer tournament in Russia, as Germany sets about defending its title. The announce- ment, following the recent tendering process, confirms that Midea Commercial Air Conditioning (CAC) will again be a pro- vider to this soccer tournament after Brazil three years ago. The solutions provided at these venues will be a combina- tion of variable refrigerant flow (VRF) Units, Water Cooled The Kazan Arena Lisbon, and Malpensa Airport in Milan. Samara Stadium Moscow’s Luzhniki Stadium and Spartak Arena, the Ka- Screw Chillers and Fan Coil Units. Some projects are renewals of existing installations and others are in entirely new stadiums. Midea CAC has vast experience in providing HVAC solu- tions to sports stadiums, including those for the All-Africa N. Novgorod Stadium zan Arena, Yekaterinburg’s Central Stadium, and Sochi’s First Olympic Stadium will use renewed VRF V5X units. St. Peters- burg’s Krestovsky Stadium will use retrofitted fan coil units. Meanwhile the Nizhny Novgorod Stadium, the Volgograd Are- na, Samara’s Cosmos Arena, the Kaliningrad Stadium, and Sa- The Saransk Stadium ransk’s Mordovia Arena will all use newly installed products, Games and the Youth Olympics. It is also no stranger to major including water-cooled screw chillers, and fan coil units. international projects, having provided HVAC to the Winter Palace in St. Petersburg, the Banco de Portugal headquarters in 3 Advances Newsletter, Q2 2017 R & D R & D Center in Austria By Midea M idea Group has an- nounced the establishment of its R & D and Innovation Center Eu- rope (RDICE) in Graz, Austria. Midea will integrate world-class R & D resources through Midea Austria GmbH, to provide leading HVAC and home appliances tech- nology to the European market. The center has office, experi- ment and display areas. It has been equipped with an electrical labora- tory, chemical laboratory, applica- tion laboratory and other research labs, focusing on smart home technology, automated manufacturing, and other core areas. It further integrates and strengthens the R & D and innovation ability in refrigerators, washing machines, kitchen appliances and other core products, as well as concentrating on exploration and development of compressor technology under Midea Com- ponent Division-GMCC. Silicon Valley Facility By Midea cludes a new customer service center and expanded corporate M idea is expanding its footprint office spaces. “Technology and in Silicon Valley with the opening of an innovation never stand still, so it’s emerging technology center in San Jose, essential that Midea keeps driving California. The facility will focus primarily ahead to remain globally competi- on Artificial Intelligence (AI), robotics, tive,” said Dr. Zachary Hu, VP and chips and sensors with the goal of providing Chief Technology Officer of Midea technological support as Midea expands into Group. “The new ETC will lever- the high-tech arena. age the creative energy in Silicon The Silicon Valley technology center is Valley to help Midea to continue to also part of Midea’s expansion in North America, which in- grow and deliver innovative products to its customers.” 4 Advances Newsletter, Q2 2017 NEWSLINE Celebrating 10 Years in Italy By Matteo Griziotti M idea marked 10 years of doing business in Italy on March 31 at the Alfa Romeo Museum in the presence of a large group of eminent clients. European Product & Marketing Man- ager Mick Ma, Manager of Midea Italy Daniele Marangoni and AC Product & Technical Manager Davide Caravatti gave presentations showing numbers, growth goals, acquisitions and latest products. Topics discussed included how Midea Group intends to build on its accession into the Fortune Global 500 in mid-2016, corporate social responsibility, and innova- tion. Mr. Ma also talked about the was also introduced. Running close to silently at only 18 Db, it intended effects of the major ac- is particularly suitable for infants and the elderly. It also spreads quisitions Midea has made in the conditioned air further and wider than its predecessors, at 110° past year in Japan, the United vertically, as opposed to 80°, and 120° degrees horizontally, as States and Germany. opposed to 90°. With its Air Magic Filtration System, both mi- The Ultimate Comfort air condi- crobes and damaging substances are eliminated. Furthermore, tioning system, designed to max- the ionization eliminates bacteria from the air, preventing and imize the cleanliness of airflow, reducing allergies. Air Con Conference Held in Nepal By Midea ing, Ventilation & Air conditioning (HVAC), and is the largest T he Midea Coolference was successfully held at and most popular air conditioning company in Nepal. Soaltee Crowne Plaza in Kathmandu on June Midea Vertu Plus Air Conditioner, launched 1. The event was organized as a technical at the event, is a new addition to the product presentation on residential & commercial air range and is available as a split system with conditioning, and was followed by a cocktail inverter-type compressor and high capaci- dinner at the venue to welcome distinguished ties. Its V shape stream light design and line guest Mr. Jack Ding and other delegates from design along with super large frameless Midea. The Midea Vertu Plus Split Air Condi- acrylic mirror manifests a noble character. tioner was also launched at the event. The AC is reliable and durable as its exterior Airtech Industries Pvt. Ltd., is the au- has undergone toughening treatment along thorized distributor of Midea air conditioning in Nepal. Estab- with the advanced magnetron from the sputtering process. lished in the year 2000, Airtech offers optimal engineering solu- tions for a wide spectrum of customers in areas related to Heat- 5 Advances Newsletter, Q2 2017 NEWSLINE JV with Electrolux-Owned German Brand By MIP M idea Group signed a joint venture with Electrolux May 2 to help grow the century -old German brand AEG in China. Majority-owned by Midea, the new partnership will see AEG benefit from Midea’s unparalleled market access and consumer insight in one of the world’s most exciting consum- er markets. Frank Zhu, Vice Presi- dent of Midea Group and Gen- eral Manager of Midea Kitchen Appliances Division, is opti- mistic for the JV. “We are delighted to establish this long-term strategic partnership and we class premium product offerings and experience but further have great confidence in the AEG brand. We believe that, with cement Electrolux’s commitment to growing our business and our help, AEG will flourish and grow into one of the top premi- the AEG brand in China,” said Ng. um brands in China.” Ken Ng, Executive Vice President, and Head of Electrolux About AEG Major Appliances Asia Pacific, also expressed excitement. “With the strengths of our esteemed organizations, this strategic joint Ever since it was founded by Emil Rathenau in 1887 in venture will not only provide Chinese consumers with best-in- Germany, AEG has pioneered advanced electrical engineering in consumer products. Acquired by Electrolux in 1994, AEG provides excellence in perfor- mance and German design. It was the first company in the industry to hire a designer to help create and develop its prod- ucts. Peter Behrens, the father of functional form in Europe in the early 20th century, pro- foundly influenced the company’s image – from product design and advertising to the architecture of its factory buildings. Today, the essence of the AEG brand is that every one of its household appliances is “Perfect in Form and Function.” The full range of appliances allows consumers to control household tasks and represent precision, per- formance, order, confidence and pride. 6 Advances Newsletter, Q2 2017 NEWSLINE Kuka Shines at Hannover Messe By Midea K uka, the German robot manufacturer which was acquired by Midea last year, displayed its latest wares at the Han- nover Messe in late April, a trade fair founded in 1947 which typically attracts around 250,000 visitors. Kuka CEO Dr. Till Reuter with Polish Prime Minister Beata Szydlo and German Chancellor Angela Merkel on the first day solution, combining digitization, automation and customiza- tion," Dr. Gu told China's Xinhua news agency. Visitors at the fair needed only to put in a personal image Dr.
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