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New Prototype Design Process: Integrating Designing Around Existing Patents and the Theory of Inventive Problem-Solving

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New Prototype Design Process: Integrating Designing Around Existing Patents and the Theory of Inventive Problem-Solving AC 2011-174: NEW PROTOTYPE DESIGN PROCESS INTEGRATING DESIGNING AROUND EXISTING PATENTS AND THE THEORY OF IN- VENTIVE PROBLEM-SOLVING Lee king-lien, Department of Electro-Optic Engineering, National Taipei University of Technology, Taipei, Tai- wan 542, R.O.C. Ph.D., Associate professor, Department of Electro-Optic Engineering, National Taipei University of Tech- nology c American Society for Engineering Education, 2011 NEW PROTOTYPE DESIGN PROCESS — INTEGRATING DESIGNING AROUND EXISTING PATENTS AND THE THEORY OF INVENTIVE PROBLEM-SOLVING NEW PROTOTYPE DESIGN PROCESS — INTEGRATING DESIGNING AROUND EXISTING PATENTS AND THE THEORY OF INVENTIVE PROBLEM-SOLVING Abstract To guarantee a higher efficiency in research and development as well as substantial returns on investment, it is essential that corporations reduce the costs incurred by R & D departments. Based on three stages of technological innovation, this paper proposes an integrated process of systematic innovation for redesigning prototypes. This process integrates technology analysis, patent design-around strategies, innovative design methods in the theory of inventive problem-solving, rules of patent infringement judgment, and how to innovate by designing around existing patent. There is a case study that it is expected a redesign of prototypes of light guide panels by design-around strategies to avoid infringement of existing patents can be used to illustrate the integrated process. Key Words: systematic innovation, design-around, the theory of inventive problem-solving, patent infringement, light guide panel Introduction Most of large enterprises adopt a policy distribution of independent technological research and development and innovation, they supply themselves with the innovation achievements or sell to relevant industries to make profits. The enterprises should hold these technical patents firmly to maintain a market position of leading innovation. However, not only large enterprises could plan and practice high-tech R&D and innovation policies; other enterprises could decrease the investments in R&D under the trial-and-error policies. If they could probe and forecast future technical development trend, and they could improve the research and development efficiency and real returns on investment. Therefore, general enterprises could also engage in fundamental researches actively to probe future technical development trend, and accumulate the required core technology capability for future products. Song and Montoya-Weiss pointed out that although a real and brand-new product development has high risk and uncertainty, it often creates remarkable chances and advantages in competitions for enterprises. They also identified the following six sets of general NPD activities: strategic planning, idea development and screening, business and market opportunity analysis, technical development, product testing, product commercialization [1]. The new product development is divided into five operational stages according to Crawford, the activities of each stage are carried out according to the result of the previous stage, and in the development process, and the activities of each stage will account for different time ratios [2]. Betz proposed a similar concept of product/technology signpost graph, illuminated the steps and focal points of enterprise's core product and technological development, to be the reference aids for the enterprise or the business department in developing next generation of new products and technology [3]. Morin and Rafferty developed a Technological Resource Management System (TRMS) including six functions: inventory, evaluation, optimize, enrich, surveillance and protect of technology resource [4]. Hamel and Prahalad also proposed a development program similar to the aforesaid six points on carrying out core technology capability [5]. Si & Lee suggests that technology innovation based on designing around existing patent should focus on choosing technology from the target patent of critical technology, the risk of patent infringement and costs of technology innovation and combining the policy of designing around existing patent and the application of TRIZ theory which was created by Genrich Altshuller [6, 7]. Lee, Hsu, & Tu proposed a frame about technological innovation management system that includes technical analysis, technical innovation, and innovated technical value of three stages [7]. In summary, enterprises recognize between three and six critical technological innovation activities or stages from new product ideation to launch. Therefore, for technological innovation policies of enterprises, how to select prospective and practical technological innovations, and be able to apply effective innovative tools to develop the innovative technology they want, they need to consider this innovative technology could avoid infringement of patents. This idea of technological innovation policy exactly conforms to the primary target of management of science and technology that "do the right things, and do the things right". So, this paper tries to start with technical analysis, technical innovation, and innovated technical value of innovative designing stages, to carry on the regulated design procedure, to analyse and induce the information of patent, to define correctly the question of research, to practice and reach the target of technological innovation in a steady way based on the designing around existing patents. Finally, the practically and effectively new prototype design that it integrated designing around existing patents and the theory of inventive problem-solving is proposed. Critical Technological Innovative Activities Based on the case-study of Lee etc. about three stages of technological innovation [7], we extensive identified their specific steps and implementation mechanism of each stage. The eight sets of general technological innovation activities are described as follows. 1. First stage: technical analysis 1.1 Primer Stage Finding: search for potential relevant technologies from industry development trend and relevant technology development. Suggestion: through development trend analyses of industry and product life cycles, or Porter's Five Forces Analysis or development analyses of benchmark enterprises in benchmark theory on relevant industries, or consult experts and scholars about opinions based on Delphi Method. 1.2 Advance Stage Finding: find out all core technologies and involved sub-technologies from enterprise's value chain, and make value judgment according to feasibility principle. Suggestion: make divergent technology search aiming at the level of enterprise's industry in value chain, or identify the critical technology and supporting technology therein based on the technology roadmap[8], or consult experts and scholars about opinions by using the Delphi Method, in the hope of considering the principle that low risk of research and development with low cost. 1.3 Trend Evaluation: determine the potential trend of change in core technology and the value judgment by relevant technology patents or discourse analysis methods. Suggestion: use relevant patent distribution and patent map to critical technologies, or number of theses, quote numbers and distribution of directions in the research of relevant critical technologies, or situation analyses to evaluate risks [9], analyze and judge the potential trend of change in the core technology. 2. Second stage: technological innovation 2.1 Innovation Planning: select relevant key patents as the original sample, and carry out systematic technological innovation planning. Suggestion: use road mapping or stage gate (SG) method, or use technical classification fishbone diagram and efficiency classification fishbone diagram to select relevant key subjects, analyze and draw relevant patent distribution and patent map to key technologies, find out the necessary elements and the connection relation in the main independent claim of patent, convert the forming elements into functional terms and connect them for a system formed by main independent claims. 2.2Execution Innovation: proceed with and procure all innovated technological concepts or models fully and efficiently according to existing technological innovation tools. Suggestion: use theory of inventive problem solving (TRIZ), quality function deployment (QFD), product data management (PDM). 2.3Judge Around Patent: analyze and judge whether newly innovated technology has avoided infringement of patent according to the rule of infringement of patent right. Suggestion: learn about relevant laws to intellectual property, be familiar with patent retrieval, patent map, patent application process, patent infringement judgment and design around technology [6, 10, 11, 12]. 3. Third stage: value of innovative technology 3.1Simulate or Experiment: compare the non-infringing innovative technology with previously selected existing technology in simulate or experiment. Suggestion: be familiar with and use the simulation software of relevant innovative technologies to simulate the experimental situation, or construct relevant innovative technology experiments to demonstrate advantages or disadvantages of innovative technologies. 3.2 Apply or Publish: apply or publish innovated technologies to protect technical field and intellectual property rights. Suggestion: for applying innovated technologies, it is required to know and be familiar with the nature of patent, requirements for patent application, types and time limit of patent, realization (embodiment)
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