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The In-House Design Awards 2019 Take Your Seat at the Table The In-house Design Awards 2019 Take your seat at the table The growth and development of the in-house design community over the past several years represents an important shift in the recognition of the value of design for business. Organizations are increasingly aware of the significant advantage provided by in-house creative teams, who are able to understand and serve organizational goals and communicate with relevant audiences in a way that exceeds the capabilities of an outside agency. In our 2019 annual, we present some of the most effective examples of this in practice. In our third year presenting this program RGD received 282 entries from across North America. The projects represent a range of industry sectors from municipal government to post-secondary education, broadcast media to museums, retail to manufacturing. Each entry was reviewed by four of our 20 judges with each judge 2019 providing a score for their top 10 – 15 projects and selecting one project as their Judge’s Pick, which are featured as Awards of Excellence. Awards of Merit represent entries that received the highest scores across the judges who reviewed them. Three additional projects have been recognized with Special Awards supported by sponsors .design, Domtar Paper and Category 5. IN-HOUSE DESIGN AWARDS 1 Table of Contents Introduction 1 Judges 4 Awards of Distinction 11 Awards of Merit 41 About Sponsor Awards 75 Partners & Sponsors 86 RGD Colophon 87 Through the Association of Registered Graphic Designers (RGD), Canadian designers exchange ideas, educate and inspire, set professional standards and build a strong, supportive community dedicated to advocating for the value of design. RGD was created by government legislation to grant qualified designers, design educators and design managers the right to use the designation RGD. The RGD designation offers employers the assurance of hiring an experienced and qualified professional who’s committed to the highest ethical standards. RGD members have documented levels of relevant, professional education and experience, along with demonstrated competence in design, strategy, business, accessibility, research and ethics. Representing over 4,200 designers, managers, RGD educators and students, RGD advocates on behalf 2019 of the profession, communicating the invaluable contributions of graphic designers to commerce, culture and society. RGD programs include our DesignThinkers Conference which takes place annually in Toronto and Vancouver, the biannual Creative Earners National Survey, professional Awards for social good design and in-house design, the DesignThinker of the Year Award, Student Awards, mentorship and extensive professional development programs and resources. For more, visit rgd.ca 2 INTRODUCTION IN-HOUSE DESIGN AWARDS 3 Judges Judges selected the best work based on colour, composition, typography and imagery as displayed in various media, as well as promotional design, creativity, strategy, clarity and overall impact of messaging. Each judge was given entries based on his or her sector and scored entries based on the criteria listed above. Wade Convay Gay Cross Shelley Gainer RGD Donna Graffi-Smith RGD Interactive Creative Lead, Graphic Designer, Director, Creative & Branding, Manager, National Google Brand Studio Dementia Australia Shoppers Drug Mart Design Studio at Deloitte in San Francisco in Melbourne in Toronto in Vancouver Wade works with a With 30 years’ experience Shelley is a Creative Director Donna is an innovative transdisciplinary team across as a freelance and in-house with over 18 years of design leader with over brand design, marketing designer, Gay has worked experience in the design 13 years of experience and cross-product initiatives with landscape architects, industry. As the Senior building and transforming to create the next great pop-up restaurants and Director of Creative, Content ideas into brand experiences. experiences from Google, major clients such as and Social for Shoppers She has a proven knowledge including platforms such Caterpillar Australia. Drug Mart, she leads an of brand, creative strategy, as Be Internet Awesome, Her passion is for creating internal team of art directors, communication and Google One and Google impactful design that graphic designers, production management with an Earth. Previously he was the supports important public artists, copywriters, social emphasis on client service RGD Executive Creative Director health messaging and raising media specialists and excellence. At Deloitte, 2019 and VP of Product Innovation awareness of the importance content leads. Shelley is she works with a talented at R/GA, working on the of creating accessible design. responsible for the Shoppers team of designers based all Nike+ ecosystem of products. As the only in-house designer Drug Mart brand across all over Canada and overseas. He also worked on brands for Dementia Australia, customer touch points and She has been an in-house such as Converse, Fossil, Gay has collaborated with engagement platforms. designer since she graduated Louis Vuitton, Samsung, senior executive teams Over the course of Shelley’s from York University/ Toyota, Walmart and Zagat. across countless state and career, she has worked Sheridan College Program Wade has been a faculty national campaigns and with many of Canada’s in Design where she member at the School of projects. Most recently leading ad agencies received her Bachelor of Visual Arts in New York for Gay developed the major and developed strong Design with Honours. the last five years building rebrand for Dementia connections within the the interactive department Australia, the one national design community. Judging from two instructors to body for people living with Branding & Editorial Work over 20. He graduated from dementia, their families Judging Conestoga College and and care providers. Environmental ArtCenter College of & Packaging Design with a degree in Judging Graphic Design. Public/Non-Profit Sectors Judging Technology/Information Sectors 4 JUDGES IN-HOUSE DESIGN AWARDS 5 Chris Govias David Guarnieri Grace Hwang Gev Marotz Cris Jaw RGD Vishu Mahajan Jamie Myrold Amanda Parker Chief of Design at Creative Lead at Geometry VP of Design & Experience, Director of Design, Creative Lead, OCS Ontario Creative Director, VP of Design, Adobe in Manager, Design & Creative The Canadian Digital Service in Montreal Carrot Inc in Palo Alto Drop in Toronto Cannabis Store in Toronto University of Calgary San Francisco Communications, IG Wealth in Ottawa Management in Winnipeg With over 15 years of Prior to Carrot, Grace spent Gev is an Israeli-born Cris is a Toronto-based Vishu leads the in-house Jamie has led large- Chris is a Canadian designer experience in the creative, 12 years at global innovation designer who has lived creative director who Creative Studio at the scale design efforts at Amanda has close to who has spent the past advertising and retail consultancy IDEO where she in Germany and China. specializes in in-house University of Calgary. Adobe for over 13 years, 20 years of experience in decade in London, UK. industries, David knows co-led the Food and Beverage Educated in design, he design development This award-winning team spearheading the the in-house design industry. He’s worked with startups, a good thing when he practice and served as began his career in the US. and management. has expertise in branding, company’s development She manages IG Wealth charities and Fortune 500 sees it. A bursary from the Executive Director of the His design philosophy draws While working for the LCBO, design, art direction and of next-generation Management’s in-house companies including marketing firm Y&R led him Design for Health practice. from a lifetime of travel and she oversaw a multi- project management and design tools through its design and production teams Expedia, where he was a to graduate with a bachelor’s In these roles, Grace led internal exploration and his disciplinary team of graphic is a trusted partner for transformation to a and works closely with a Design Lead. As Head of degree from the Université multi-disciplinary teams and upbringing in a family of designers, photographers marketing initiatives on cloud-based software highly talented, cross- Design for the Ministry of du Québec à Montréal. collaborated with startups, visual artists. Now based in and production artists. campus. Vishu has evolved leader. Her experience disciplinary marketing team. Justice UK, he was on the This was followed by a stint non-profit organizations Toronto, Gev loves working Under her direction the thinking at the university goes beyond restructuring Amanda serves on the Board RGD forefront of delivering at Paprika, where he worked and Fortune 500 companies with great people to the team created retail to build brand awareness, and redesigning applications of the Manitoba Chapter of 2019 transformative, user-centred on projects for Commissaires, like Samsung, NASA, AARP solve tough problems. promotional campaigns enhance creative to redefining Adobe’s the GDC (Graphic Designers government services. Baronet, Les Allusifs, and ConAgra, helping them From branding to product for in-store and online collaboration and foster a business as well. Jamie of Canada) as Events Chair. He returned to Canada to Dubuc, Infopresse and innovate through rapid he has led large and small channels, events graphics, culture of openness and aims to inspire the next become the first Chief of Maison Corbeil. David joined prototyping and insight- teams
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