Hyundai Motor America 10550 Talbert Ave, Fountain Valley, CA 92708 MEDIA WEBSITE: HyundaiNews.com CORPORATE WEBSITE: HyundaiUSA.com FOR IMMEDIATE RELEASE
HYUNDAI DISPLAYS MODIFIED VEHICLES AT SEMA SHOW
Chris Hosford Corporate Communications Executive Director (714) 9653470 [email protected]
ID: 29053
Hyundai’s Value Advantage Makes Aftermarket Modifications Affordable
LAS VEGAS, Nov. 1, 2000 – Hyundai Motor America showed off four specially modified vehicles and one racecar today at a press conference at the Specialty Equipment Market Association (SEMA) Show. “This marks Hyundai’s first appearance with a booth and modified vehicles at this important show, “ said David Ossenmacher, Director of Product and Strategic Planning at Hyundai Motor America.
“Until now, Hyundai’s official association with high performance and racing in the United States has been successfully tied to the SCCA Pro Rally series and the annual Pike’s Peak Race to the Clouds Hill climb. However, having seen the growth of the SUV customization market and the import car performance market we decided to come to the headquarters of high performance marketing in the U.S. – the SEMA Show,” he added.
“We are here to display our cars, meet with aftermarket vendors and develop programs for Hyundai to participate in the import performance market. With our value advantage versus the import competitors, a Hyundai customer can buy one of our cars and still have a lot of money left over to purchase accessories and personalize their vehicle,” Ossenmacher said.
Hyundai has just introduced three allnew vehicles to the U.S. market, the Santa Fe sport utility, the XG300 sedan and the allnew Elantra. The company displayed specially modified versions of these new vehicles in their SEMA booth. In addition, a modified version of the Hyundai Tiburon sport coupe was displayed along with the championshipwinning Pro Rally Tiburon prepared by John Buffum’s Libra Racing.
Hyundai Santa Fe The Santa Fe is the first sport utility vehicle sold by Hyundai in the U.S. The Santa Fe on display is a magazine project vehicle from Today’s SUV magazine and modifications include custom wheels and tires, running boards, front and rear brush guards, custom leather seats, a custom grille insert, three television sets, a custom stereo system, a roof rack and custom graphics. Feature articles highlighting modifications to the new Hyundai Santa Fe will appear in the pages of Today’s SUV magazine throughout 2001.
Hyundai XG300 The new Hyundai XG300 is the largest, most luxurious Hyundai sedan ever sold in the U.S. The SEMA display vehicle was modified by Performance West to be a functional, luxury touring car. The XG300 was fitted with 18inch Quantum Tek alloy wheels and Continental Contisport Contact performance tires. Other enhancements to the Hyundai XG300 include custom silver pearl paint, matching pearl leather seat inserts, a navigation system and Razo racing style pedals.
Hyundai Elantra GT Even though the new GT 5door version of the Hyundai Elantra is not due in showrooms until next year, APC has worked its magic on a prototype GT. They lowered the car and installed huge, newtotheU.S.18inch wheels and tires. In addition, the GT received a custom paint job, custom interior and a new exhaust system.
Hyundai Tiburon The Tiburon sport coupe featured in the Hyundai booth was modified by Rimmer Performance. Engine modifications include an engineering prototype supercharger system with Autorotor twinscrew compressor and watertoair intercooler using Laminova heat exchanger cores. Power output from this combination is reported to be 204 horsepower @ 6500 RPM. The 198 lbft of torque is available at a usable 3700 RPM.
Rimmer claims the modified Tiburon will accelerate from 060 mph in just 6.5 seconds and cover the quarter mile in 14.7 seconds with a trap speed of 97.7 mph. The car is also fitted with custom wheels and tires, an aerodynamic body package, rear spoiler and special graphics package.
Hyundai Tiburon Rally Car The Hyundai Tiburon Rally car campaigned by Libra Racing is engineered more for function that beauty, but it illustrates the toughness and durability of Hyundai vehicles in the grueling special stages of Pro Rally competition. For the 2000 Pro Rally racing season, which ended October 21 in Houghton, Michigan, Hyundai wrapped up it’s fifth Manufacturer’s Championship and driver Paul Choiniere won the Driver’s Championship. Last year Hyundai driver Noel Lawler won the Driver’s Championship. Choiniere and Lawler are Hyundai teammates and friends – until the green flag drops.
The highly modified Hyundai Tiburon rally car is a purposebuilt racecar that delivers 381 turbocharged horsepower and uses all wheel drive to get that power to the ground.
In addition to the Hyundai vehicles on display in the Hyundai booth, other models can be found in booths around the Las Vegas Convention Center. A modified red Hyundai Accent is on display in the EGR, Inc. booth (#12856), a modified Tiburon is being shown at the APC booth (#5137), and modified Hyundai Santa Fe sport utility vehicles are featured in The Gear (modified by DeeZee) booth (#4204) and the Scosche display (#7507).
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Corp. of Korea. Hyundai vehicles are distributed throughout the United Statesby Hyundai Motor America and are sold and serviced through more than 500 dealerships nationwide.
# # #
Contact information:
Santa Fe Today’s SUV Magazine Carl Calvert, Editor 7149392624
XG300 Performance West Larry Weiner 7606306859
Elantra GT APC, Inc. Larry Ashley 9098989840
Tiburon Rimmer Performance Rick Rimmer 7195329002
Libra Racing John Buffum 8026555768 Hyundai Motor America 10550 Talbert Ave, Fountain Valley, CA 92708 MEDIA WEBSITE: HyundaiNews.com CORPORATE WEBSITE: HyundaiUSA.com FOR IMMEDIATE RELEASE
HYUNDAI DISPLAYS MODIFIED VEHICLES AT SEMA SHOW
Chris Hosford Corporate Communications Executive Director (714) 9653470 [email protected]
ID: 29053
Hyundai’s Value Advantage Makes Aftermarket Modifications Affordable
LAS VEGAS, Nov. 1, 2000 – Hyundai Motor America showed off four specially modified vehicles and one racecar today at a press conference at the Specialty Equipment Market Association (SEMA) Show. “This marks Hyundai’s first appearance with a booth and modified vehicles at this important show, “ said David Ossenmacher, Director of Product and Strategic Planning at Hyundai Motor America.
“Until now, Hyundai’s official association with high performance and racing in the United States has been successfully tied to the SCCA Pro Rally series and the annual Pike’s Peak Race to the Clouds Hill climb. However, having seen the growth of the SUV customization market and the import car performance market we decided to come to the headquarters of high performance marketing in the U.S. – the SEMA Show,” he added.
“We are here to display our cars, meet with aftermarket vendors and develop programs for Hyundai to participate in the import performance market. With our value advantage versus the import competitors, a Hyundai customer can buy one of our cars and still have a lot of money left over to purchase accessories and personalize their vehicle,” Ossenmacher said.
Hyundai has just introduced three allnew vehicles to the U.S. market, the Santa Fe sport utility, the XG300 sedan and the allnew Elantra. The company displayed specially modified versions of these new vehicles in their SEMA booth. In addition, a modified version of the Hyundai Tiburon sport coupe was displayed along with the championshipwinning Pro Rally Tiburon prepared by John Buffum’s Libra Racing.
Hyundai Santa Fe The Santa Fe is the first sport utility vehicle sold by Hyundai in the U.S. The Santa Fe on display is a magazine project vehicle from Today’s SUV magazine and modifications include custom wheels and tires, running boards, front and rear brush guards, custom leather seats, a custom grille insert, three television sets, a custom stereo system, a roof rack and custom graphics. Feature articles highlighting modifications to the new Hyundai Santa Fe will appear in the pages of Today’s SUV magazine throughout 2001.
Hyundai XG300 The new Hyundai XG300 is the largest, most luxurious Hyundai sedan ever sold in the U.S. The SEMA display vehicle was modified by Performance West to be a functional, luxury touring car. The XG300 was fitted with 18inch Quantum Tek alloy wheels and Continental Contisport Contact performance tires. Other enhancements to the Hyundai XG300 include custom silver pearl paint, matching pearl leather seat inserts, a navigation system and Razo racing style pedals.
Hyundai Elantra GT Even though the new GT 5door version of the Hyundai Elantra is not due in showrooms until next year, APC has worked its magic on a prototype GT. They lowered the car and installed huge, newtotheU.S.18inch wheels and tires. In addition, the GT received a custom paint job, custom interior and a new exhaust system.
Hyundai Tiburon The Tiburon sport coupe featured in the Hyundai booth was modified by Rimmer Performance. Engine modifications include an engineering prototype supercharger system with Autorotor twinscrew compressor and watertoair intercooler using Laminova heat exchanger cores. Power output from this combination is reported to be 204 horsepower @ 6500 RPM. The 198 lbft of torque is available at a usable 3700 RPM.
Rimmer claims the modified Tiburon will accelerate from 060 mph in just 6.5 seconds and cover the quarter mile in 14.7 seconds with a trap speed of 97.7 mph. The car is also fitted with custom wheels and tires, an aerodynamic body package, rear spoiler and special graphics package.
Hyundai Tiburon Rally Car The Hyundai Tiburon Rally car campaigned by Libra Racing is engineered more for function that beauty, but it illustrates the toughness and durability of Hyundai vehicles in the grueling special stages of Pro Rally competition. For the 2000 Pro Rally racing season, which ended October 21 in Houghton, Michigan, Hyundai wrapped up it’s fifth Manufacturer’s Championship and driver Paul Choiniere won the Driver’s Championship. Last year Hyundai driver Noel Lawler won the Driver’s Championship. Choiniere and Lawler are Hyundai teammates and friends – until the green flag drops.
The highly modified Hyundai Tiburon rally car is a purposebuilt racecar that delivers 381 turbocharged horsepower and uses all wheel drive to get that power to the ground.
In addition to the Hyundai vehicles on display in the Hyundai booth, other models can be found in booths around the Las Vegas Convention Center. A modified red Hyundai Accent is on display in the EGR, Inc. booth (#12856), a modified Tiburon is being shown at the APC booth (#5137), and modified Hyundai Santa Fe sport utility vehicles are featured in The Gear (modified by DeeZee) booth (#4204) and the Scosche display (#7507).
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Corp. of Korea. Hyundai vehicles are distributed throughout the United Statesby Hyundai Motor America and are sold and serviced through more than 500 dealerships nationwide.
# # #
Contact information:
Santa Fe Today’s SUV Magazine Carl Calvert, Editor 7149392624
XG300 Performance West Larry Weiner 7606306859
Elantra GT APC, Inc. Larry Ashley 9098989840
Tiburon Rimmer Performance Rick Rimmer 7195329002
Libra Racing John Buffum 8026555768