Hyundai Motor America 10550 Talbert Ave, Fountain Valley, CA 92708 MEDIA WEBSITE: HyundaiNews.com CORPORATE WEBSITE: HyundaiUSA.com FOR IMMEDIATE RELEASE HYUNDAI “SANTA FE” CONCEPT BACKGROUNDER Chris Hosford Corporate Communications Executive Director (714) 9653470
[email protected] ID: 29141 Cooperative U.S.Korean Design Effort Focuses on Strength and Sophistication FOUNTAIN VALLEY, Calif., Jan. 5, 1999 In 1995, the Hyundai California Design studio (HCD), located in Fountain Valley, Calif., U.S.A., began a cooperative venture with Hyundai design studios in Korea to develop and engineer an allnew sport utility vehicle. Hyundai's first SUV would be engineered to provide consumers with V6 power and strength at an affordable price. It also would feature enough room to carry families and cargo in comfort and style, without being too large or fuelthirsty. While designers kept the North American market first in mind, other markets around the world also were considered important and the needs and desires of these consumers were considered as well. In addition to KoreanAmerican cooperation on the project, additional input was received from Hyundai's other design centers in Japan and Germany. While not involved on a daytoday basis, ideas were freely shared among all of Hyundai's multination design centers, making the result a true international project. The Santa Fe concept vehicle is the first expression of these design goals. “The joint venture between California and Korea was in direct response to what our dealers were telling us they needed for their customers,” said Finbarr O’Neill, president and chief executive officer of Hyundai Motor America.