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JULY/AUGUST 2019 CHAIR’S COLUMN Broadcasters emphasize importance of local elections It seems strange to be writing about council members, county supervisors, not to mention voting on numerous school and municipal referendums. In general, one’s quality voting and elections in the off-year of life is affected more by getting value for your local property tax dollar of the election cycle. If it were an than who we elect to represent us in Washington or Madison. election year, politics would As broadcasters, we cannot force our viewers or listeners to care more occupy much of our conversations, about local elections. We do, however, give them opportunities to pay attention to local issues and local elections. I know our Wisconsin talk Steve Lavin commercial time, and news content. and news radio stations highlight local issues and local elections by WBA Chair State and federal elections are generally good for the offering opportunities for interviews. Our broadcast TV news broadcast industry, both in advertising revenue and news interest. departments certainly cover many of the larger issues, opportunities, Pundits would be predicting turnout, discussing various polling data and candidates in forums or in interviews. points, and public sentiment. No worries…that time is just around the Based on resources and time, local broadcasters can only highlight a corner. limited number of issues, elections, or candidates and from what I have This past spring we all had the opportunity to vote in local elections. As seen and heard, we do a great job. We might all do well to extend responsible citizens I trust you took full advantage of your right to vote. coverage to our digital products like podcasts, digital forums, or OTT But it is disappointing to hear that 26.6 percent turnout was considered opportunities to give more local candidates the opportunity to be heard. “strong” for an April election. Those turnout numbers were enhanced by highly contested mayoral races in two of the three largest cities in Thank you to those who care enough to run for local positions in town, Wisconsin as well as a race for an open seat on Wisconsin’s Supreme village, city, and county government and on school boards. They are not Court. Without the State Supreme Court race or large city mayoral races doing it for the glamour or the money. They do it because they truly the spring election would likely have seen turnout in the teens. care about the quality of life in your community. They are the ones who Citizens shouldn’t forget that in get the calls when the roads are not plowed or the garbage is not April we were electing school picked up, and they don’t have a staff to take the calls and respond to CONTENTS boards, village trustees, city constituents. Award to recognize young professional in broadcasting. 2 PRESIDENT’S COLUMN Join NCSA/PEP social campaigns . 2 Jacobs Media: Digital myths vs. reality . 3 WBA brings broadcasters together at Summer Conference . 4 FCC visits Wisconsin Young Professionals Column. 6 Representatives in Nelson’s name. The Big Easy Mad City . 8 of the FCC’s The new $1,000 scholarship Names in the News . 11 Consumer will be available along with In Remembrance . 11 Affairs and four other previously created Friedman to serve on Public Records Board . 11 Outreach Michelle scholarships during the next Members in the Spotlight . 12 Division visited Vetterkind, cycle of scholarships WBA’s 2019 Doug Chickering CAE Wisconsin in available through the WBA. WIAA Sports Workshop. 14 June as part of a WBA President Read more on page 16. Educators’ Column . 14 two-state swing and CEO The Hall of Fame ceremony WBA Foundation Hall of Fame . 16 through the was an emotional one with WBA Foundation Column: Midwest to talk to residents about consumer issues. 2019-2020 Hall of Fame Supporters . 17 great speeches to mark the careers of four amazing Koser, Lavin donate raffle winnings to WBA was represented at all the public meetings and broadcasters: Clif Groth, David L. Nelson, Fannie WBA Foundation . 17 local broadcasters promoted and attended the visits. Mason Steve, and Dean Maytag. If you haven’t Nelson joins Legacy Club . 18 Read more on page 3. already checked out their Hall of Fame videos, be 2 photographers awarded Jowett Fellowship . 18 Nelson family announces new scholarship sure to visit the Wisconsin Broadcasting Museum Support WBA Foundation where you’ll find them on the homepage: celebrity golf outing . 19 The family of newly inducted WBA Hall of Fame member David L. Nelson announced at the Hall of www.wisconsinbroadcasting museum.org. Thank you, WBA Foundation . 19 Fame ceremony the creation of a new WBA scholarship Calendar of Events . 20 Continued on page 2> PRESIDENT’S COLUMN Continued from page 1 NAB “Fly-In” Please read about the rest of the conference in Your WBA was on the newsletter. We had a full agenda of engaging Wisconsin Broadcasters Association hand during for a sessions, special sessions for engineers, a day of Officers & Board of Directors NAB “Fly-In” event in training for young professionals, and inspiring Detroit in June that recognition of our Local Broadcast Legends and OFFICERS 2018-2019 brought together four new Hall of Fame inductees. Chair of the Board Steve Lavin WBAY-TV, Green Bay radio executives to Don’t forget to mark your calendars for June 17- Vice Chair - Radio, Chair Elect discuss radio’s 18, 2020 when the WBA Summer Conference Chris Bernier Radio Plus, Marinette/Fond du Lac partnership with the returns to the Radisson Hotel in La Crosse. Vice Chair - Television automotive Don Vesely WMTV-TV, Madison industry. Celebrity golf outing event coming in 2020 Treasurer Your WBA Foundation is excited to bring you a Lupita Montoto La Movida WLMV Radio, We learned about Madison the future of audio consumption, how that future new event in 2020: The WBA Foundation Celebrity Golf Outing. Secretary is being viewed by the auto industry, and Jan Wade WISN-TV, Milwaukee maintaining radio’s prominence in the dashboard. The event will be held Aug. 4 at SentryWorld golf Immediate Past Chair NAB officials also provided updates from Capitol course in Stevens Point. Watch for future Steve Wexler Good Karma Brands, Milwaukee Hill and talked about the 2020 elections. announcements and the launch of a website dedicated to this event. This was the first time the NAB held a fly-in in BOARD OF DIRECTORS Detroit. We are seeking sponsors as well as stations to Judson Beck WLAX-TV/WEUX-TV, commit to running ads about the event in La Crosse/Eau Claire Bucks Senior VP headlines WBA Summer Conference support of our title sponsor. To join this exciting Keith Bratel iHeart Media, Madison We were thrilled to have inaugural event, please contact me: Brian Burns Morgan Murphy Media, Madison [email protected]. Milwaukee Bucks Senior Paul Cameron The Family Radio Network, Appleton Vice President Alex Lasry Herb Cody QueenB Radio, Platteville with us at the WBA Recognize your young professionals Finally, we’re creating an opportunity for you to Dave EdwardsWUWM-FM, Summer Conference at Milwaukee Public Radio, Milwaukee the Osthoff Resort. He recognize your amazing up-and-coming Anna Engelhart WKOW-TV, Madison spoke during the broadcasters. The WBA Young Professionals Award will be given out at the 2020 Summer Aleese Fielder NRG Media-Wausau/ keynote luncheon held Stevens Point, Plover June 13. Alex talked Conference, but we’re seeking nominees right JT Koser Koser Radio Group, Rice Lake/Hayward about the success of the now. The nomination deadline will be coming up team, the 2020 Democratic National Convention in September. Read more about that on page 5. Mike Smith WFRV-TV, Green Bay coming to the Fiserv Forum, and the future of In the meantime, have a safe, fun summer and Mark Strachota Weigel Broadcasting Co., Milwaukee Milwaukee. make some time to relax and enjoy a warm Wisconsin. We earned this! Chuck Sullivan Entercom Communications, Hales Corners Jeff Welton Nautel, Hackett’s Cove, Nova Scotia Michael Wright Midwest Communications, Award to recognize young professionals Green Bay/Wausau Ex Officio - NAB Board Tom Walker in broadcasting Mid-West Family Broadcasting, Madison A new WBA Award will judged by a subcommittee of the WBA Board. recognize the young The subcommittee will select the six finalists and WBA Team professionals forging the winner from those finalists. All six will be President & CEO new paths in profiled in WBA publications and recognized at Michelle Vetterkind, CAE broadcasting. the WBA Summer Conference. The winner will be [email protected] The WBA Young awarded at the 2020 Summer Conference in La Vice President - Administration Linda Baun [email protected] Professional of the Year Crosse. Award seeks to recognize Anyone can make nominations. Nominations NCSA/PEP Coordinator Liz Boyd [email protected] young broadcasters who have made a significant will be accepted in the form of a letter of Director of Operations and Public Affairs impact on their stations and communities. recommendation not to exceed 500 words. Kyle Geissler [email protected] Nominees must be under the age of 40 at the Nominations are currently open and will be due WBA Board minutes are always available for time of their nomination and must have spent a by Sept. 30 at 5 p.m. members. Please email Linda Baun at minimum of two years at a radio or TV station in Submissions can be made here: [email protected] to request a copy. Wisconsin. Finalists will be selected based on https://www.wi-broadcasters.org/ their contributions to the industry, spirit of yp-award-nomination/ innovation, and community involvement.
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