The NTU HEY! AR App Was Student Contributors, HEY! Has HEY! Has Won 26 Awards from Launched in 2019, It Trended No
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VOL. 45 AUG - SEP ‘20 HEY! PACKED WITH AUGMENTED REALITY SCAN THIS PAGE ▶SEE PAGES to watch her COME ALIVE unveil the secrets of this issue ▶WATCH 3D ANIMATIONS POP UP FROM THE PAGES WE'VE GOT YOU COVERED OFCUntitled-4 Hey! cover 1 aug2020 v5_TP3(1-2).indd 1 18/9/2023/9/20 10:4911:14 AM HEY! WHAT’S INSIDE HAVE A 360O VIEW OF 3D OBJECTS THE NTU Put a new spin on objects that are anchored to pages 2 TOP OF THE CHARTS Hover your phone 3 HEY! AR 3 A MASK FOR YOU over the page to AND ME explore objects like GUIDE the snowy Hive on 6 WHAT I WISH FOR the cover of Vol. 43 SINGAPORE Open the app and scan items on the 8 READY, STEADY, pages to watch videos seamlessly ZOOM! and bring 3D objects to life 12 FYI – IN AND AROUND NTU Available on App Store & Google Play 14 TOMORROWLAND 15 BATTLE OF THE BUBBLE TEAS VOL. 43 OCT - DEC ‘19 Move nearer to get a closer look and to 18 MY BBT LOVE SCAN THIS PAGE Tell us how many find hidden objects Lyons you can find to win a prize. 20 HEY! See pg 14 FAST FOOD TAKE PART IN 22 LESSONS FROM CLIMATE CHANGE SPECIAL COMPETITIONS THE CIRCUIT- WHAT BREAKER CIRCUIT IF... AND GIVEAWAYS Tap here to submit 24 TOP 10 THINGS 15 TO KNOW AS A PACKED a contest entry WITH AUGMENTED REALITY CONTENT … IT SNOWED IN NTU? WATCH FRESHMAN ANIMATIONS POP UP … THE SEA LEVEL ROSE? SEE PEOPLE STEP OUT OF THE PAGE BE THRILLED BY PAGES COMING ALIVE Move around 27 THE POWER OF the object POLLEN or rotate the 28 10 WAYS TO NAB page to see the YOUR DREAM JOB ON WATCH PICTURES object from LINKEDIN another angle COME TO LIFE 30 SEE AND HEAR See the page morph into a video THE BIRDS Tap here to 32 SINGING IN A VIRTUAL CHOIR OF pause or 17,000 SINGERS continue Tap the video Drag 34 COMIC RELIEF here to your reset the finger 36 THE THINGS WE’LL Tap here object’s near the BRING TO SPACE to view starting object to videos position swivel it in full screen. Once in full Using NTU HEY! AR screen, 36 App Store & Google Play you can Touch the two pull the object fingers, screen and drag pinch or it to move spread EDITORIAL CHIEF EDITOR away from Dr Vivien Chiong the page it around them to ADVISORY PANEL grow or CHAIR EDITOR to watch it Eileen Tan facebook.com instagram.com on the go shrink Prof Louis Phee, /ntusg /ntu_sg the Dean CREATIVE DIRECTOR College of Engineering Don Tan object HEY! is a publication of the MEMBERS EDITORIAL TEAM Derek Rodriguez Corporate Communications Office, Prof Kwok Kian Woon, Nanyang Technological University, Singapore. Chrystal Chan All rights reserved. © 2020 by Nanyang youtube.com linkedin.com/ Associate Provost /ntusg company/ntusg (Student Life) Foo Jie Ying Technological University, Singapore, Nanyang Kwok Pei Fang Avenue, Singapore 639798. Reproduction in Tap here whole or part without permission is prohibited. Assoc Prof Valerie Du Toit-Low, Lester Kok T. (65) 6790 5116. F. (65) 6791 8494. to share a Deputy Associate Provost Tap here CREATIVE AND AR TEAM Reg No 200604393R screenshot (Residential Education) Printer: Times Printers Pte Ltd to take a Ei Ei Thei twitter.com/ntusg NTU HEY! screenshot Wong Pei Wen, Vivian Lim HEY! is printed on eco-friendly paper. PLACE 3D Lecturer, Wee Kim Wee School of Lester Kok GO GREEN. Share your copy of the magazine, SCAN THIS PAGE Communication & Information Tess Tay or return it to us and we will recycle it. hey.ntu.edu.sg to watch how ELEMENTS IN YOUR Assoc Prof Benjamin Seide, STUDENT ON COVER ADVERTISING ENQUIRIES We welcome your ideas, views and contributions. to maximise your School of Art, Design & Media Mai Zhi Qi [email protected] Email us at [email protected] AR experience ENVIRONMENT 1 IFCUntitled-4 - AR instructions 2-3 page aug 2020 v3_TP.indd 2 17/9/20 11:51 AM p1 Contents v4_TP.indd 1 17/9/2023/9/20 11:5611:14 AM HEY! TRENDS HEY! TRENDS Derek Rodriguez Chrystal Chan Ei Ei Thei Don Tan SCAN THIS PAGE SCAN THIS PAGE for some ARsome to see the four highlights mask-keteers come to life A MASK FOR “We are focused on harnessing the power of digital technology and tech-enabled solutions to support better learning and “I was very excited living experiences, to be part of the the discovery of new revamp of HEY!, from knowledge, and gathering views the sustainability of on how to improve resources at the NTU the magazine, to Smart Campus. These becoming a student efforts also extend to contributor. The communication and a team used many ‘smart’ publication like new elements that HEY! offers a range of really re-energised options to share the the publication, NTU experience with especially with the prospective students, integration of AR current students and technology.” recent alumni.” – Communication – NTU President student Sergul Toh Prof Subra Suresh TOP OF THE CH AR TS HEY! has breathed new life into the printed world with augmented reality (AR), winning a string of communication awards in the US and Asia Who says print is dead? It’s alive Just like NTU, HEY!’s reputation One Gold Quill Awards evaluator said: and kicking (and sometimes has soARed. Blurring the boundary “The engaging visual style is fresh roaring or running from between the real world and AR and fun, bright and bold, [and] seems meteorites) in HEY!. With the seamlessly, the magazine has on brand for a smart university”, magic of AR technology, flat received praise from global while another praised NTU’s “choice photos turn into videos, 3D communicators and judges of PR of colours, layout, styles and the objects, or even living, breathing competitions for its creativity and outstanding use of imagery and 3D creatures that leap from the page effectiveness. animation, alongside the selective into our world. and effective use of AR”. Produced in-house with regular When the NTU HEY! AR app was student contributors, HEY! has HEY! has won 26 awards from launched in 2019, it trended no. 1 snagged six awards so far – the Best organisers of global competitions as the most downloaded education of the Best Award and the Excellence for communication excellence since app on both the App Store and Award at the 2020 Gold Quill Awards its debut in 2011. The NTU Corporate Google Play. Says engineering in the US, the Best Publication in the Communications team was also student Kelvin Kaung: “Seeing the UK-based 2020 Golden World Awards named PR Communications Team of first AR-enabled magazine in a for Excellence in PR, Gold awards the Year, with Chief Communication YOU AND ME university definitely reinforces how for Best Use of VR/AR and Corporate Officer Dr Vivien Chiong, the driving technologically advanced NTU is. Publications at the PR Awards Asia force behind the HEY! revamp, Having seen the magazine come 2020, and an award for Best Employee named PR Professional of the Year to life, I don’t ever want to read Engagement/Internal Communications (In-house), by the judges of PR normal magazines again.” at the regional PR Awards. Awards Asia 2020. Masks aren’t mere essentials in this post-CB period, having taken on new meaning for some 2 students who use them to show support, get creative, make a statement or help others 3 p2Untitled-4 HEY! awards 4-5 v6_TP.indd 4 17/9/20 12:02 PM p3-5 Mask story v5_TP.indd 3 17/9/2023/9/20 12:0011:14 PMAM What kind of mask do you prefer? HEY! TRENDS More than 3,000 students tell us on #NTUsg IG and HEY! Telegram To Adam Rosli, a mask can do more than just FASHION prevent the spread of viruses. For the third- year digital filmmaking student, his mask Patterned Plain Disposable Reusable can also make a statement. ACCESSORY vs vs 27.6% 72.4% 23.2% 76.8% All three of his masks are black with white For recent NTU chemistry graduate Iman Izzati, words on them. One says “non-essential”, a masks are all about creative expression. “Even tongue-in-cheek reference to a controversial during the circuit breaker period, I was already Fabric Paper Funky Simple survey which found “artist” topping the list vs vs of jobs deemed least crucial in keeping researching online for pretty masks to wear. I knew 77.7% 22.3% 13.7% 86.3% wearing masks would be the new norm, so might as Singapore going in the context of the well get masks that look good!” she says. coronavirus pandemic. His two other masks say “Silent on set” and “Crew”, both of which Affordable Luxurious he uses while on film shoots. The current NIE postgraduate student, who enjoys vs keeping up with the latest fashion trends and styles, 86.9% 13.1% has a similarly chic mask-drobe. She owns seven “I like my masks because they printed masks and three plain ones, and chooses which mask to wear each day after assembling her can spark conversations. The outfit. She usually tries to have her mask and clothes ‘non-essential’ mask is also a in a matching colour scheme. way for me to make an ironic statement while the other two “I bought a few brightly-coloured represent what I do,” says Adam. masks but haven’t worn them out yet as they are a little out of my comfort zone,” she admits.